Onboarding Done Right: A Masterclass with Ramli John, Author of Product-Led Onboarding

In this episode, Ramli John dives deep into the biggest onboarding mistakes teams make and shares proven strategies to optimize the process — personalization, behavior-driven emails, outreach, and identifying key upgrade moments for monetization.

If you want to reduce churn, improve retention, and create onboarding experiences that turn users into loyal fans, this episode is for you.

Agenda:

What Everyone Gets Wrong About Onboarding — 00:00:27

The Onboarding Lessons from CrossFit — 00:03:34

Is This the Best Onboarding Technique You Haven’t Tried Yet? — 00:08:18

What Makes Duolingo’s Onboarding So Addictive? — 00:10:39

Why Most Onboarding Problems Are Really Messaging Issues — 00:23:01

The Best Onboarding Emails That Actually Work — 00:33:10

Outreach Done Right: The Art of Engaging Free Users — 00:38:05

How Onboarding Can Be a Secret Monetization Weapon — 00:41:17

Laid Off? Here’s the Job Advice You Need Now — 00:57:37

The Biggest PLG Motion Mistakes Companies Keep Making — 01:02:47

A Framework to Turn Free Users into Paying Customers — 01:08:28

Great Marketing: Why It Should Attract AND Repel — 01:15:43

Head of Growth Role: Should You Take It or Run? — 01:19:56

Brainstorming That Actually Gets Results — 01:28:04

AI Tools to Increase Your Productivity — 01:31:52

From 9-to-5 to Solopreneur — 01:35:55

How to Sell Thousands of Copies — 01:43:58

Books, Newsletters, and Resources — 01:47:01

Brought to you by:

Zeda.io: Discovery platform to turn your VoC into product insights

Statsig: The complete platform for Product Growth

SectaLabs: Professional headshots from regular selfies

Where to find Ramli:

LinkedIn

Twitter

Book

Website

To advertise in the podcast, email productgrowthppp at gmail dot com.

We have some great podcasts coming from Ben Williams, Maria Chec, and Mona Gandhi. I’m so excited to share them with all of you.