Embracing Sustainable Floristry with Ali Conway

Text Agony Aunt Roz with your Cutflower Questions.

Welcome to another episode of The Cutflower Podcast! I’m your host, Roz Chandler, and today I’m thrilled to be joined by the wonderful Ali Conway, who heads up the sustainable floristry company, Rambling Stems. Ali and I have been collaborating for some time, plotting and planning ways to bring sustainable floristry to the forefront. In this episode, we delve into Ali’s fascinating journey from the world of corporate marketing to becoming a passionate advocate for eco-friendly floristry. Grab your cup of tea, settle in, and let’s explore the world of sustainable blooms together!

Episode Summary: In today’s episode, we chat with Ali Conway, founder of Rambling Stems, about her unexpected journey into floristry and her commitment to sustainability. Ali shares her story, from her beginnings in marketing and garden design to discovering her true calling in floristry. We explore the challenges and rewards of working with British blooms, the importance of ditching floral foam, and the beauty of embracing the natural flow of flowers. Ali’s insights highlight how sustainable practices can redefine the art of floristry, making it more aligned with nature.

Key Takeaways:

1. Unexpected Paths: Ali’s journey from corporate marketing to sustainable floristry shows that it’s never too late to find your true passion.
2. Ditching Floral Foam: Ali discusses the harmful effects of traditional floral foam and why it’s crucial to seek eco-friendly alternatives.
3. Working with British Blooms: Learn about the challenges and joys of sourcing and working with British-grown flowers, and how it enhances creativity.
4. Sustainability in Practice: Simple steps like composting and reducing waste can make a big difference in creating eco-friendly floral designs.
5. Collaborative Learning: Ali’s story emphasises the importance of collaboration and continuous learning in adapting to sustainable practices.

If you’re interested in diving deeper into sustainable floristry, join us for our upcoming free online event on 19th September, where Ali and I will be sharing live demos and more insights.  Link to register is here >

https://fieldgateflowers.kartra.com/p

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