From Sustainability Scholar to Flower Farmer: Jo Thompson's Journey in Sustainable Floristry

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Hi there! It’s Roz Chandler here, and I’m thrilled to bring you another insightful episode of The Cutflower Podcast. Today, we’re diving into the fascinating world of sustainable floristry with our special guest, Jo Thompson from Wye Valley Flowers. Jo’s journey from sustainability education to becoming a renowned florist and flower farmer is truly inspiring. Let's get started!

Episode Summary

In this episode, we chat with Jo Thompson, a third-generation flower farmer with an extensive background in sustainability education. Jo shares her unique journey, highlighting the transition from academia to floristry and how her commitment to sustainability has shaped her business practices. We delve into the challenges and triumphs of running a flower farm, the importance of sustainable practices in floristry, and the impact of consumer education on the industry.

Key Takeaways

1. Sustainable Floristry: Jo discusses the significance of sustainability in floristry, emphasising the environmental impact of traditional flower farming practices and the benefits of local, sustainable flower production.
2. Journey from Academia to Floristry: Learn about Jo’s transition from a 25-year career in sustainability education to becoming a flower farmer, and how her academic background influences her business approach.
3. Challenges in Flower Farming: Jo candidly shares the challenges she faces in flower farming, from weather-related issues to market competition, and how she navigates these obstacles.
4. Consumer Education: Discover the role of consumer education in promoting sustainable floristry and how Jo uses social media and workshops to inform and engage her customers.
5. Community and Collaboration: Jo highlights the importance of community and collaboration in her business, discussing her work with volunteers and local schools to promote sustainability and horticultural education.

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