The New Music Business with Ari Herstand
My guest today is singer-songwriter Kevin Garrett. He is an extremely talented R&B, Neo-soul, and soul songwriter. It was such a treat to speak with him. Famously, he's Grammy-nominated for writing Beyonce's track "Pray You Catch Me" from her 'Lemonade' album.
In this episode we discuss his music publishing deal with Roc Nation and his distribution strategies, his music creation process, and remaining independent.
Note: We recorded this call over Zoom, and the technical gods were not in our favor during this interview. If you're hearing glitches and sentences being cut off, that's what's going on. We edited it as best we could so you can understand him, and it's still an incredible conversation.
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Quick links:
3:14 - Staying busy during the quarantine
6:14 - Kevin playing UnCancelled Music Festival + keeping the local music community venues alive
8:21 - Growing up in Pittsburgh and going to New York University
10:54 - Kevin's first release, 'Mellow Drama,' and how it was made
12:09 - Is the home studio just for demos or do those recordings make the album?
13:22 - About the music creation process and using samples
16:14 - Kevin Garrett's unique sound
20:34 - Remaining independent and the behind the scenes to a growing career
27:54 - Kevin's publishing deal and how everything gets set into motion
33:44 - When Kevin found out he made the cut on Beyonce's 'Lemonade' album
37:06 - Kevin's writing process when he's collaborating with others in the studio
41:14 - Protecting yourself with agreements and contracts
44:34 - The conversation nobody wants to have: splits, ownership, money
48:49 - Kevin's deal when he's the producer
54:06 - What it means to Kevin to 'make it' in the new music business
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Connect with Ari’s Take:
Website: https://aristake.com
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Connect with Ari Herstand:
Website: https://ariherstand.com
Instagram: https://instagram.com/ariherstand
Twitter: https://twitter.com/ariherstand
YouTube: https://youtube.com/ariherstand
Facebook: https://facebook.com/ariherstand
Connect with Kevin Garrett:
Website: https://kevingarrettmusic.com/
Instagram: https://www.instagram.com/kevinogarrett/
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