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The New Music Business with Ari Herstand

PR, Royalties, TikTok Strategy, NFTs, Multiple Project Names, Cover Songs (Ari Q&A Part 2)

54 min • 17 augusti 2022

Part two of Ari answering your music industry questions! If you’d like to submit to our future round of questions, please sign up to our email list at www.ArisTake.com.


01:39 How do I release cover songs?

04:57 What do artists do if their country doesn't have the same artist resources (i.e. Kickstarter, Instagram, TikTok)?

9:36 How should I approach multiple project names with different genres?

16:06 Is the best way to build an email list by running a squeeze page?

19:37 Do I have to pass on my personal music project if I submit it to an exclusive sync library?

21:57 Are there any resources that can help me decide what songs off my album should be singles?

23:45 What resources would you recommend on how to build a plan to publish my songs?

26:46 Should I hire session musicians to help make my songs sound better? (+Mechanical Royalties explained)

32:33 What are your thoughts on internships in the music industry?

35:32 As a music industry major, what 3 things should I be focusing on in college if I want to be a singer/songwriter?

38:03 How do I provide value as a songwriter through platforms like TikTok?

39:02 What is your take on being verified on social media vs. having solid connections in the industry? 

40:51 Is paying for a publicist (PR) for my new song worth it?

45:35 For sync licensing, do I need industry quality music?

46:52 How much do Performing Rights Organizations (PROs) typically pay in music royalties from video streaming platforms (i.e. Netflix, HBO Max)?

49:09 What are the ways music NFTs can be sold?

51:56 How do you feel after interviewing Sam Duboff from Spotify?


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Website: https://ariherstand.com

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Edited and mixed by Maxton Hunter

Music by Brassroots District

Produced by the team at Ari’s Take



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