The New Music Business with Ari Herstand
This week on the New Music Business, our guest is Jordan Anderson who is the new talent buyer for the legendary Troubadour in West Hollywood.
03:38 Why the Troubadour special and how Jordan got the gig
11:34 The role of a marketing manager and director
13:23 The significance of the Troubadour's size and philosophy of who to book
16:57 The state of the live music industry
21:45 Underplays and working directly with artists
26:37 Keeping your pitch emails short and sweet
31:41 Structuring shows deals
34:23 The reality of being an independent venue
36:55 Investigating emerging artists' streaming and social numbers
41:09 How the Troubadour markets their shows
45:52 Does the Troubadour have any outside promoters?
47:04 Predatory pay-to-play venues in LA
54:06 Band merch cuts
57:37 What's on the horizon
1:01:41 Final question
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Connect with Jordan Anderson:
Website: https://troubadour.com
Instagram: https://www.instagram.com/instajands
LinkedIn: https://www.linkedin.com/in/jordancanderson
Instagram: https://twitter.com/thetroubadour
Twitter: https://twitter.com/thetroubadour
Edited and mixed by Maxton Hunter
Music by Brassroots District
Produced by the team at Ari’s Take
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