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The New Music Business with Ari Herstand

Victoria Canal Attracts Her Fans for The Right Reasons

67 min • 3 april 2025

This week Ari sits down with Victoria Canal, the rising singer-songwriter known for her deeply moving and introspective music. Victoria has performed on Jimmy Kimmel Live!, Later… with Jools Holland, and onstage with Coldplay at Glastonbury. She has won two Ivor Novello awards (including the Rising Star award) and recently released a new album, Slowly, It Dawns.


After ten hard-won years as a DIY artist, Victoria’s now signed with a major label, Parlophone Records (under Warner Music Group). In this episode, Victoria opens up about her journey as an artist and the varying pressures faced by both indie and label-repped musicians. Tune in to learn more about headlining the Troubadour, life as a touring artist, managing the pressures of social media, and how to attract the right kinds of fans. 


https://www.victoriacanal.com/ 


Chapters


00:00 From Glastonbury to Stardom

03:11 The Journey of Victoria’s Career

05:49 Creating Intimate Connections Through Music

08:50 The Reality of Touring Economics

11:56 Balancing Artistry and Business

14:58 The Emotional Journey of Songwriting

18:07 Evolving Through Performance

20:55 The Impact of Social Media on Artists

24:09 Navigating Vulnerability in Performance

27:14 The New Album: Slowly, It Dawns

30:05 Reflections on Growth and Authenticity

36:23 The Inner Journey of Self-Acceptance

39:50 Meeting Idols: Reality vs. Expectation

40:45 A Dream Come True: Performing with Coldplay

45:04 The Importance of Energy in Performance

46:06 Navigating the Artist Lifestyle and People Management

49:03 The Weight of Fan Interactions

54:06 Social Media Pressures and Authenticity

01:01:19 Taking a Stand: Performing at the Kennedy Center

01:05:39 Defining Success in the Music Industry


Edited and mixed by Ari Davids

Music by Brassroots District

Produced by the team at Ari’s Take


Order the THIRD EDITION of How to Make It in the New Music Business: https://book.aristake.com


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