10A - Sports Science Shorts: The Case of the FTC v Ultimeyes

Is the claim that visual training can “improve vision” deceptive and worthy of a $150K fine from the FTC?  Can we say that the benefits of visual training will transfer to sports performance?

Links to articles discussed:

https://www.ftc.gov/news-events/press-releases/2015/09/ftc-charges-marketers-vision-improvement-app-deceptive-claims

Improved Vision and On Field Performance in Baseball through Perceptual Learning

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The Flamin' Groovies - Shake Some Action

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