Tileyard The Secret Source

Sammy Andrews has been a game-changer in the music industry, leading the charge in digital transformation, data analytics, and AI integration. From her early days in County Durham to managing rock bands and launching her own businesses, Sammy has played a crucial role in shaping how artists, labels, and managers navigate the evolving digital landscape.

In this episode, she shares her incredible journey, including her time at 19 Recordings, founding Sabotage New Media, pioneering independent playlist tracking with Entertainment Intelligence, and building Deviate into a powerhouse agency.

Sammy reveals the hard lessons she learned while managing Ginger from The Wildhearts, how she embraced digital marketing before it was mainstream, and the importance of data-driven strategies in today’s music business. She also dives deep into the future of AI in the industry, the challenges of data ownership, and why artists and labels must stay ahead of the curve. Her fearless approach to entrepreneurship, activism, and innovation makes this a must-listen for anyone in music, tech, or business.

Love what you heard? Don’t forget to subscribe to Tileyard - The Secret Source and leave a review on Apple Podcasts or Spotify! Share this episode with fellow music enthusiasts and entrepreneurs.

To find out how you can become part of the Tileyard community, go to https://tileyard.co.uk/.

This episode was recorded at TYX Studios, the home of world-class recording and creativity at Tileyard London. Explore more at https://tyxstudios.com/.

The music industry is evolving faster than ever, and Will Page, former Chief Economist at Spotify and PRS, is here to break it all down. In this episode of Tileyard The Secret Source Podcast, we explore how streaming has reshaped the way music is created, why AI-generated music won’t replace human creativity, and the challenges facing UK artists in the global market. Will brings a unique perspective, blending economics with storytelling to explain the trends that are defining the future of the music business.

From the rise of digital streaming to the economic shifts behind shorter songs and chorus-driven structures, this conversation uncovers why the industry operates the way it does today. Will reveals the reasons behind the decline of UK artists on global charts, the impact of localisation in music, and how the convenience of Spotify helped it succeed where piracy failed. He also breaks down the $50 billion valuation of the music industry and what it means for artists trying to build sustainable careers.

📸 Image credit: Luciana Soares de Souza

Love what you heard? Don’t forget to subscribe to Tileyard - The Secret Source and leave a review on Apple Podcasts or Spotify! Share this episode with fellow music enthusiasts and entrepreneurs.

To find out how you can become part of the Tileyard community, go to https://tileyard.co.uk/.

This episode was recorded at TYX Studios, the home of world-class recording and creativity at Tileyard London. Explore more at https://tyxstudios.com/.

From self-taught musicians to global fashion industry disruptors, Hale Zero—comprising Carl, Greg, and Rafael—share their incredible journey from church performances to high-profile gigs at Naomi Campbell's party, Edward Enninful's wedding, and luxury brand collaborations.

In this episode, the trio opens up about their early influences, their transition from music production to composing for documentaries and fashion films, and their rise as DJs in the world’s biggest fashion events.

Their careers were shaped by a mix of their father’s extensive record collection, their experiences at the BRIT School, and their relentless drive to succeed. They forged a unique path in the music and fashion industries by seamlessly blending sound, art, and performance. As they prepare to release their own music in 2025, they continue to push creative boundaries, expanding their artistry into the realms of sound design and visual storytelling.

Love what you heard? Don’t forget to subscribe to Tileyard - The Secret Source and leave a review on Apple Podcasts or Spotify! Share this episode with fellow music enthusiasts and entrepreneurs.

To find out how you can become part of the Tileyard community, go to https://tileyard.co.uk/.

This episode was recorded at TYX Studios, the home of world-class recording and creativity at Tileyard London. Explore more at https://tyxstudios.com/.

Join Alex Brees, founder of un:hurd, as he shares his incredible journey from a young musician to a visionary entrepreneur revolutionising the music industry. Discover how Alex leveraged data-driven insights to empower over 210,000 artists worldwide, providing them with the tools to market their music effectively and achieve success on their own terms.

In this episode of Tileyard The Secret Source , Alex discusses his early love for music, his time at Universal Music, the challenges of raising capital, and his transformative experience on Dragon's Den. Learn valuable lessons about entrepreneurship, using data for creative success, and the importance of personal motivation and resilience in building a groundbreaking tech platform.

Explore Alex's journey from homemade drum kits to DJing in Birmingham and how un:hurd is helping artists harness data for marketing success. Gain insights into his experiences at Universal Music and the lessons learned from navigating the corporate world. Hear how he overcame fears and built momentum on Dragon’s Den, and discover valuable tips for artists looking to prepare for promotional success.

Love what you heard? Don’t forget to subscribe to Tileyard - The Secret Source and leave a review on Apple Podcasts or Spotify! Share this episode with fellow music enthusiasts and entrepreneurs.

To find out how you can become part of the Tileyard community, go to https://tileyard.co.uk/.

This episode was recorded at TYX Studios, the home of world-class recording and creativity at Tileyard London. Explore more at https://tyxstudios.com/.

Discover the incredible journey of Ryan Edwards, founder of Audoo, a groundbreaking platform revolutionising how music royalties are tracked and distributed. From his beginnings as a drummer to his transition into retail and tech, Ryan shares his inspiring story of resilience, creativity, and entrepreneurship. Learn how Audoo’s data-driven solutions ensure artists worldwide receive fair royalties, with backing from legends like Paul McCartney and Bjorn from ABBA.

In this episode of the Tileyard The Secret Source Podcast, hosted by Nick Keynes, Ryan reveals the challenges of breaking into the music industry, his band’s rise and fall, and how a chance encounter sparked the idea for Audoo. He discusses the future of the music industry, the power of data in transforming royalties, and his plans to scale Audoo globally, including its expansion into the U.S.

Love what you heard? Don’t forget to subscribe to Tileyard - The Secret Source and leave a review on Apple Podcasts or Spotify! Share this episode with fellow music enthusiasts and entrepreneurs.

To find out how you can become part of the Tileyard community, go to https://tileyard.co.uk/.

This episode was recorded at TYX Studios, the home of world-class recording and creativity at Tileyard London. Explore more at https://tyxstudios.com/.

How is AI changing the music industry? Hazel Savage, the former CEO of Musiio and music tech expert, joins the Tileyard The Secret Source Podcast to reveal how artificial intelligence is reshaping music discovery, metadata, and industry innovation. From her early days at Shazam, Universal Music, and Pandora to co-founding Musiio, Hazel shares the behind-the-scenes story of how AI-powered music tagging and analysis became a game-changer.

In this conversation, Hazel discusses how AI is improving music search, helping artists monetise their catalog, and streamlining the music industry. She reveals the challenges of building a tech startup, securing funding, and navigating an acquisition by SoundCloud. As an angel investor and music industry strategist, she also shares insights into what’s next for AI, streaming, and artist discovery.

Love what you heard? Don’t forget to subscribe to Tileyard - The Secret Source and leave a review on Apple Podcasts or Spotify!

Share this episode with fellow music enthusiasts and entrepreneurs.

To find out how you can become part of the Tileyard community, go to https://tileyard.co.uk/.

This episode was recorded at TYX Studios, the home of world-class recording and creativity at Tileyard London. Explore more at https://tyxstudios.com/.

In this episode of the Tileyard The Secret Source Podcast, Jo Twist OBE takes us through her incredible journey from studying communities to leading some of the most impactful initiatives in the music and creative industries.

As the CEO of the BPI, Jo reflects on the importance of creativity, community, and technology in shaping the future of the music industry. From spearheading tax credits for the gaming industry to championing the BRIT School and advocating for ethical AI, Jo highlights the role of innovation and collaboration in promoting UK talent on a global scale.

Jo also shares insights into the challenges and opportunities of modernising creative education, the impact of AI on music, and the importance of grassroots venues in nurturing the next generation of artists. Tune in for an inspiring conversation about the power of community, the evolving creative landscape, and how we can build a sustainable future for the music industry.

Love what you heard? Don’t forget to subscribe to Tileyard - The Secret Source and leave a review on Apple Podcasts or Spotify! Share this episode with fellow music enthusiasts and entrepreneurs.

To find out how you can become part of the Tileyard community, go to www.tileyard.co.uk

This episode was recorded at TYX Studios, the home of world-class recording and creativity at Tileyard London. Explore more at www.tyxstudios.com.

Step inside the creative heart of Tileyard in this debut episode featuring Cliff Fluet, a visionary at the crossroads of music, law, and digital transformation. Host Nick Keynes sits down with Cliff to explore his journey from legal beginnings to his role as a key player in reshaping how music, data, and technology intersect. In this episode, Cliff discusses everything from the transformative potential of mentoring to the future role of AI in the creative world.

Listeners get an in-depth view of Cliff’s thoughts on the evolving “maker vs. taker” economy in the music industry, the underutilized power of data, and why the next big disruptions are likely to come from unexpected places. From lessons learned on Savile Row to pioneering branded content, Cliff reveals how creative communities like Tileyard fuel innovation and provide a stage for what’s next in music.

Love what you heard? Don’t forget to subscribe to Tileyard - The Secret Source and leave a review on Apple Podcasts or Spotify! Share this episode with fellow music enthusiasts and entrepreneurs.

To find out how you can become part of the Tileyard community, go to www.tileyard.co.uk.

This episode was recorded at TYX Studios, the home of world-class recording and creativity at Tileyard London. Explore more at www.tyxstudios.com.

Step into the extraordinary journey of Denzyl Feigelson, a visionary who has left an indelible mark on the music industry. In this episode of Tileyard - The Secret Source, host Nick Keynes takes us through Denzyl’s inspiring story—from his early days in South Africa, through groundbreaking collaborations with Paul Simon on the Graceland album, to his role in shaping the digital music revolution alongside Steve Jobs at Apple.

Denzyl’s story is one of resilience, passion, and innovation. Hear how he co-founded AWAL (Artists Without a Label), championing independent musicians worldwide, and how he helped revolutionise digital music distribution through iTunes. Packed with wisdom, humour, and actionable insights, this episode is a masterclass in creativity, technology, and the art of connection.

What You’ll Learn in This Episode:

• How adversity shaped Denzyl’s resilience and entrepreneurial spirit
• Behind-the-scenes stories from Graceland and working with Paul Simon
• The birth of AWAL and the impact of digital music on independent artists
• Denzyl’s collaboration with Steve Jobs to revolutionise the music industry
• Lessons in community-building and the importance of relationships in business

Love what you heard? Don’t forget to subscribe to Tileyard - The Secret Source and leave a review on Apple Podcasts or Spotify! Share this episode with fellow music enthusiasts and entrepreneurs.

To find out how you can become part of the Tileyard community, go to www.tileyard.co.uk.

This episode was recorded at TYX Studios, the home of world-class recording and creativity at Tileyard London. Explore more at www.tyxstudios.com.

Welcome to Tileyard - The Secret Source, the podcast that brings you behind the scenes at Europe’s largest creative community!

I’m your host, Nick Keynes, and in each episode, we’ll be talking to the disruptors, the innovators, and the tastemakers who are rewriting the rules of the music business.

From chart-topping producers and up-and-coming artists, to leading creative industry professionals this is where the magic happens—where stories are made, and the future of the music industry is being shaped.

You won’t want to miss this so subscribe now to Tileyard The Secret Source.

To find out how you can become part of the Tileyard community, go to www.tileyard.co.uk .

This episode was recorded at TYX Studios, the home of world-class recording and creativity at Tileyard London. Explore more at www.tyxstudios.com.