Women WithAI™

In this episode, Jo speaks with Hannah Marr, an educational publishing professional turned AI leader. Hannah shares how she transitioned from working with printed books and cassettes to guiding AI adoption in education at Cambridge University Press & Assessment.

They discuss how AI is being used to support, not replace, teachers, and why responsible implementation is key to ensuring AI benefits educators, students, and researchers.

Key Topics:

✅ Hannah’s career journey from traditional publishing to AI

✅ How teachers are already using AI tools like ChatGPT in the classroom

✅ The importance of keeping a “teacher in the loop” approach

✅ AI’s role in lesson planning, exam marking, and personalized assessments

✅ Addressing fears around AI replacing jobs or enabling cheating

✅ How Cambridge ensures safe, ethical AI use with its Safe Use Panel

✅ The future of education—will AI shift learning from knowledge-based to skills-focused?

✅ Practical tips for educators exploring AI

This special episode of Women WithAI marks a double celebration: International Women's Day 2025 and the one-year anniversary of the Women WithAI podcast. Host Joanna Shilton is joined by two powerhouse female voices from the WithAI FM Podcast Network, Iyabo Oba  host of Relationships WithAI and Lena Robinson host of Creatives WithAI, for a deep and candid discussion on this year’s International Women’s Day theme: Accelerate Action.

Together, they share personal stories of moments where they had to take bold, decisive steps to drive change in their careers. From challenging pay inequities to turning around struggling organisations, these conversations highlight the power of action in creating real, lasting impact. They also explore the role of AI in shaping the future, both as a tool for empowerment and as a space where women must claim their seat at the decision-making table.

But action isn’t just about grand gestures. It’s also about advocating for others, making space for women’s voices in meetings, and ensuring AI development reflects diverse perspectives. The conversation wraps up with a lighthearted but important question: What’s one thing AI could automate to give us more time for action? The answers may surprise you.

Join us for a dynamic, inspiring, and thought-provoking discussion on why now, more than ever, is the time to accelerate action for women in AI and beyond.

Joanna Shilton | Host of Women WithAI

Links to people and companies mentioned in the show:

• Joanna Shilton - Host of Women WithAI (LinkedIn)
• Iyabo Oba - Host of Relationships WithAI (LinkedIn)
• Lena Robinson - Host of Creatives WithAI (LinkedIn)

Supporters of the WithAI FM Podcast Network 

• Nadio Granata - Host of Education WithAI and IWD2025 article mentioned - https://glomacs.com/ai-as-the-great-leveller-a-call-to-action-for-international-womens-day
• David Brown Founder/Producer/Editor of WithAI FM Podcast Network - https://www.linkedin.com/in/4dmbrown/
• The 'other Dave' aka David Atkinson - Host of Places WithAI https://www.linkedin.com/in/dave-atkinson-01445a40/
• Will Charlesworth - Host of The Law WithAI - https://www.linkedin.com/in/will-charlesworth-54439b11/

Other companies mentioned

• International Women's Day - https://www.internationalwomensday.com/
• WithAI FM Podcast Network – https://www.withai.fm/episodes/1#showEpisodes
• Chartered Institute of Marketing (CIM) – (Website)
• Instagram - (Website)

WithAI FM is evolving! When Creatives WithAI first launched, no one could have predicted how quickly the network would grow. Over the past year, WithAI FM shows have reached listeners worldwide, become finalists for two independent podcast awards, and ranked in the Top 10 Technology podcasts globally—even breaking into the Top 50 in the UK. This is a huge achievement for an independent podcast, and it’s all thanks to the listeners.

To make it easier to access every show in one place, all individual podcast feeds are merging into a single feed—WithAI FM. Listeners can now find all past and future episodes from every show in one convenient location.

📌 What’s Changing?

✅ All WithAI FM podcasts are now in one feed – no need to search across multiple shows

✅ All past episodes remain available on the new feed

✅ Each show still has its expert host, covering AI’s impact on creativity, startups, education, marketing, and more

✅ Same great content, now easier to follow

🎧 How to Keep Listening:

Links across social media will be updated gradually, but if an old link doesn’t work, simply search for the episode title in WithAI FM, and it should appear.

🔗 Subscribe to WithAI FM:

• Apple Podcasts: https://podcasts.apple.com/gb/podcast/withai-fm/id1791759084

• Spotify: https://open.spotify.com/show/2JOz5OxbIjw1RjLJGvOjpo?si=b6ad46d185454234

• YouTube: https://www.youtube.com/playlist?list=PLHXJER162682cbd6teq4l1ldGHa2DYTWR

📱 Follow WithAI FM on Social Media:

• LinkedIn: https://www.linkedin.com/company/withai-fm

• Instagram: https://www.instagram.com/withaifm/

• Twitter (X): https://x.com/withaifm

• Facebook: https://www.facebook.com/withaifm

WithAI FM is looking forward to another exciting year—featuring new guests, fresh insights, and even more conversations about how AI is shaping the world.

Thank you for your continued support! 🚀

Sarah Clarke, a technology governance specialist, joins Jo to discuss the complexities of AI governance and the critical need for organisations to enhance their AI literacy. As the landscape of artificial intelligence evolves rapidly, Sarah highlights the importance of understanding how AI systems function and the potential risks they pose. She emphasises that while generative AI tools like ChatGPT offer exciting possibilities, they also require careful consideration regarding data privacy, ethical implications, and the human oversight necessary to ensure their safe implementation. Sarah shares insights from her extensive experience in governance, risk, and compliance, advocating for a proactive approach to managing AI technologies within organisations. The conversation also touches on the gender dynamics in tech and the need for inclusive communities to support diverse voices in the AI field.

Takeaways:

• Understanding AI's complexities is crucial for effective governance and risk management in organisations.
• The integration of AI into existing systems requires careful consideration of data privacy and security.
• Training and upskilling employees in AI literacy is essential for successful implementation.
• Automation bias can lead to over-reliance on AI outputs, risking critical thinking.
• Collaboration between technical experts and end-users is necessary to realise AI's potential benefits.
• Ethical considerations must be prioritised when deploying AI technologies in sensitive areas.

Links relevant to this episode:

• ForHumanity - ForHumanity is a non-profit public charity that supports independent audit of AI Systems.
• Sarah Clarke on LinkedIn

Companies mentioned in this episode:

• World Ethical Data Foundation
• Manchester University
• Institute of Electrical and Electronics Engineers
• For Humanity
• Amazon Web Services
• Google Cloud

Zara Anita Paul, co-founder and CEO of Choppity, shares insights on the transformative potential of AI in video editing, emphasising that it should enhance creativity rather than replace it.

With a background in mathematics and computer science, Zara discusses their journey from traditional video editing to creating an AI-driven platform that simplifies the editing process for creators, highlighting the growing need for accessible tools in the evolving media landscape, particularly for podcasters.

Throughout the conversation, Zara reflects on the challenges of being a non-binary person in the tech world, noting the lack of representation and the importance of using personal experiences to drive change.

The episode also touches on the current state of AI, its impact on jobs, and the necessity for companies to focus on meaningful innovation rather than chasing fleeting trends.

Takeaways:

• Zara discusses the challenge of being a non-binary founder in a male-dominated tech world.
• The podcast emphasises the importance of using AI thoughtfully in creative processes.
• Zara's company, Choppity, aims to simplify video editing for creators, making it more accessible.
• Zara highlights the shift in sentiment towards AI, noting a sense of fatigue among users.
• The episode explores how AI can enhance creativity rather than replace it entirely.
• Zara shares the rewarding experience of helping customers save time in video editing.

Links referenced in this episode:

• choppity.com
• linkedin.com/in/zaraanita

Companies mentioned in this episode:

• Choppity
• Canva
• Figma
• ChatGPT
• Stable Diffusion
• AI
• Augmented Intelligence

This podcast episode delves into the critical issue of gender bias in artificial intelligence, highlighting how biases can perpetuate existing stereotypes and inequalities in the workforce.

Dr Anna Paraskevopoulou, an Associate Professor at Anglia Ruskin University, shares her insights on how AI systems often reflect societal biases, particularly in representation and professional roles.

Through a compelling experiment, she demonstrates how AI-generated images predominantly depict men in high-status professions while associating women with lower-paid roles.

The conversation also explores the intersectionality of social class and its overlooked impact on AI, emphasising the need for diverse teams in technology development to foster inclusivity and equity.

Listeners are encouraged to reflect on the implications of these biases for younger generations and the importance of critical engagement with AI technologies to create a more equitable future.

Takeaways:

• Social class is often overlooked in discussions about bias in AI and technology.
• Diverse teams in AI development lead to better, more inclusive systems and outcomes.
• Biases in AI can perpetuate stereotypes, affecting young people's perceptions of gender roles.
• AI's impact on job recruitment processes can disadvantage women and minority groups significantly.
• Understanding intersectionality is crucial for addressing how inequalities manifest in AI systems.
• Education and training are essential to equip individuals with the skills needed for the digital age.

In a thought-provoking episode of Women with AI, Jagger Waters explores artificial intelligence's transformative impact on filmmaking.

Drawing on her extensive experience in original content development, Waters discusses how she began exploring AI during the Hollywood Writers Strike in 2023. She recognised this as an opportunity to innovate within an industry facing significant challenges.

She shares her insights on how AI tools can facilitate the creation of pre-visualisation materials, enabling storytellers to present their ideas with greater clarity and impact.

This shift enhances the creative process and democratises filmmaking, allowing a broader range of voices and perspectives to emerge in the industry.

Takeaways:

• AI tools empower filmmakers to create visual materials that enhance storytelling and communication.
• Jagger emphasises the importance of staying educated about AI's impact on creative industries.
• She highlights the contrast between fear surrounding AI and the supportive community she found.

Links:

Jagger on LinkedIn

Glamorous Reptile - Jagger on Instagram

James Bridle book - Ways of Being

Laura Tripaldi book - Parallel MInds

AI Experts React to Oprah Winfrey's "AI and the Future of Us" Special

The College of Extraordinary Experiences - 2025 details

Jagger on Substack

Companies mentioned in this episode:

• Curious Refuge
• Machine Cinema
• Cinema Synthetica
• Producers Guild of America
• Television Academy
• AWS
• Fabric AI
• Runway
• Lionsgate
• Sony
• Warner
• Universal Music Group

In this episode of Women with AI, host Joanna Shilton chats with Emma Wharton-Love, co-founder of Spark, an AI consultancy empowering creative and marketing teams.

Emma shares her unconventional career journey—from leading hybrid working initiatives in Parliament to founding Spark alongside her husband, Jules, where together, they demystify AI’s role in streamlining creative processes, tackling misconceptions, and highlighting its potential to enhance, not replace, human creativity.

With actionable insights on AI tools, business transformation, and the importance of blending human ingenuity with cutting-edge technology, this conversation is a must-listen for anyone navigating the future of work and creativity.

Takeaways:

• Emma emphasises that AI can streamline repetitive tasks, allowing more time for creativity.
• Understanding AI tools is crucial for creative agencies to stay competitive in the evolving landscape.
• AI should be seen as an assistant that enhances human creativity rather than replacing it.
• The integration of AI into the creative process can lead to innovative and original ideas.
• Emma's journey reflects the importance of adaptability and continuous skill development in one's career.
• The collaborative potential between AI tools and human ingenuity will define future creative success.

Links relevant to this episode:

• Subscribe to Creative AI News — Spark — AI Partners for Creative Agencies - A newsletter designed to cut through the AI hype and give creatives the AI news that matters to them.
• Sign up for the the next edition of What's new in Creative AI
• AI for Creatives from Spark YouTube channel
• Nadio Granata
• We Are Spark AI | LinkedIn
• Emma Wharton-Love | LinkedIn
• Events — Spark — AI Partners for Creative Agencies
• Invisible Women | Caroline Criado Perez - The #1 Sunday Times best-seller, INVISIBLE WOMEN: Exposing Data Bias in a World Designed for Men (Chatto & Windus, Abrams, 2019), highlights the systematic biases behind the data and assumptions impacting our everyday lives.

Join us as we delve into the crucial topic of trustworthy AI with Jo Stansfield, an inclusive innovation consultant and founder of Inclusioneering.

Jo shares her journey from engineering to focusing on the human dimensions of technology, highlighting the importance of avoiding bias and embracing responsibility in AI systems.

She discusses the alarming implications of algorithmic decision-making, particularly in education and recruitment, where fairness is often compromised.

Jo emphasises the need for organizations to implement proper accountability and transparency measures to ensure equitable outcomes for all.

Throughout the conversation, she also offers insights into the role of diversity in tech and manufacturing, advocating for a more inclusive approach to innovation.

Takeaways:

• Jo Stansfield emphasises the importance of trustworthy AI to ensure fairness and accountability in decision-making processes.
• Her experience in tech has driven her passion for inclusive innovation, addressing bias and discrimination in AI systems.
• AI's rapid integration into various sectors necessitates ethical considerations and responsible usage to avoid reinforcing societal biases.
• Inclusioneering aims to foster diversity in tech and engineering by helping organizations understand their workforce and culture.
• The use of biometric data in schools raises significant privacy concerns that need careful consideration and scrutiny.
• AI applications in recruitment and manufacturing must be critically assessed to prevent perpetuating existing inequalities.

Links and companies mentioned in this episode:

• Find Jo Stansfield on LinkedIn
• Inclusioneering™ 
• British Computer Society
• For Humanity
• Book - Invisible Women: Exposing Data Bias in a World Designed for Men by Caroline Criado-Perez 
• TechUp Boot Camps
• Bold as Brass (Katherine Evans)
• #PPEthatfits: it’s not a fashion show
• Film – Coded Bias
• Book - The Algorithm: How AI Can Steal Your Future and Hijack Your Career by Hilke Schellmann

The conversation with Lisa Weaver-Lambert unpacks the multifaceted role of women in the rapidly evolving AI landscape. With a rich business transformation and strategy career, Lisa emphasises the necessity for non-technical leaders to gain a robust understanding of AI technologies. Her book, The AI Value Playbook, culminates her extensive experience and aims to empower executives with actionable insights to integrate AI into their organisations. Through her narrative, she illustrates how AI can transform industries, provided that leaders have the right knowledge and tools.

Takeaways:

• Women are underrepresented in AI and tech, often facing challenges in fundraising for startups.
• Diversity in teams is crucial, with women bringing valuable perspectives to AI development.
• Practical engagement with AI technologies can empower women to embrace leadership roles in tech.
• The rapid pace of AI development requires continuous learning and adaptation from all professionals.
• Domain expertise is critical for applying AI effectively across various industries and sectors.
• Women should leverage mentorship and community to build networks and advance their careers.

Find Lisa on LinkedIn.

Lisa’s book: The AI Value Playbook: How to make AI work in the real world

Links referenced in this episode:

• www.microsoft.com
• www.accenture.com
• www.berkeley.edu
• www.escpeurope.eu
• www.oxford.ai
• www.kaggle.com
• www.openai.com
• www.deeplearning.com
• www.spotify.com

Natalia Burina, a prominent AI product leader and venture capitalist, shares her incredible journey from escaping war-torn Bosnia to becoming a leading figure in the AI field.

With a background that includes key roles at Meta and Salesforce, Natalia has a wealth of experience in product management, particularly in developing AI technologies that cater to a global audience.

The discussion delves into the challenges she faced in creating fair and unbiased AI systems for billions of users, emphasising the importance of understanding cultural nuances and the historical biases present in data.

Natalia highlights the need for transparency in AI and the ethical implications of technology, particularly how biases in data can lead to skewed outcomes in AI applications.

Her insights reveal how companies can proactively address these biases through tools like fairness flow, which helps engineers assess and mitigate potential biases in AI models before they go live.

Takeaways:

• Natalia emphasises the importance of addressing bias in AI systems to ensure fairness and representation across diverse populations.
• She highlights the transition from building AI products to investing in AI startups, focusing on both product and business aspects.
• Natalia discusses the challenges of working in a male-dominated tech environment and the necessity of finding supportive mentors and sponsors.
• In her experience, ethical considerations in AI involve transparency, particularly in ad targeting and user data usage.
• The future of AI is seen as promising, with potential applications that could revolutionise drug discovery and productivity in various sectors.
• She encourages individuals interested in AI to find their passion, learn through hands-on experience, and utilise available online resources.

Connect with Natalia Burina on LinkedIn

AI Studios by Natalia Burina podcast on Substack

Natalia Burina on X (Twitter)

MIT (Massachusetts Institute of Technology) - free online courses OpenCourseWare

Coursera online courses

DeepLearning AI courses

BBC article about how groups that support women in the tech industry are struggling to survive.

Companies mentioned in this episode:

• Meta
• Facebook
• Salesforce
• Microsoft
• Samsung
• Storm Ventures
• Nvidia

Join us for an enlightening discussion with Kelsey Farish, a top media and entertainment lawyer who has transitioned her expertise from traditional IP law into the cutting-edge world of artificial intelligence. Kelsey shares her unique journey and how her passion for the movie industry, coupled with a crucial incident involving Scarlett Johansson and deepfakes, sparked her deep interest in the legal implications of AI. We dive into the challenges of protecting one's image in the modern digital landscape and the intricacies of navigating multiple legal systems that often struggle to catch up with technological advancements.

Takeaways

• Existing laws are inadequate in regulating AI-generated content, such as deep fakes, due to the complexities of intellectual property and publicity rights.
• The use of AI in the film industry raises concerns about content inflation and job displacement, but also offers opportunities for democratisation of filmmaking.
• Individuals can protect their image rights through contracts, even in the absence of specific legislation.
• The legal landscape surrounding AI and media is evolving, but it will take time for laws to catch up with technological advancements.
• AI can be used in film production to create realistic scenes and finish films when actors pass away.
• The right of publicity protects individuals' control over their image and how it is used in films and online.
• AI can be used as a tool to detect harmful content and manipulated videos online.
• Transparency and education are crucial in understanding and navigating the use of AI.
• AI can provide access to new ideas and concepts, but it's important to challenge and look beyond algorithmic recommendations.
• There is a need for laws and regulations to ensure responsible use of AI and protect individuals' rights.

Find Kelsey Farish on LinkedIn

Visit Kelsey's website and find a spotlight on Kelsey's AI Media Expertise

Kelsey on X

Kelsey is also an advisory board member of vera.ai

In this episode, Jo Shilton interviews Anna Mountford, the founder of Green Wall Marketing, about her experience with AI in marketing. They discuss the impact of AI on creativity, the challenges of being a woman in a male-dominated industry, and the potential of AI in various sectors. They also touch on the ethical considerations of AI and the importance of continuous learning.

Takeaways

• AI can enhance creativity and improve marketing strategies when used effectively.
• Women in business face challenges in male-dominated industries, but having supportive mentors and managers can make a difference.
• AI has both positive and negative implications, and it is important to use it responsibly and ethically.
• Continuous learning is crucial in the rapidly evolving field of AI and marketing.
• There is a need for more women to be involved in AI and to have their voices heard in the industry.

Find Anna on LinkedIn

Green Wall Marketing

In this conversation, Jo Shilton interviews Professor Ruth Morgan, a Professor of Crime & Forensic Science and Vice Dean (Interdisciplinary Entrepreneurship) at UCL, about her work at the intersection of science, technology, and the humanities.

They discuss the use of AI in forensic science and the challenges of evidence interpretation, and they also touch on the importance of interdisciplinary approaches and the impact of culture and context on scientific observations.

Professor Morgan shares her journey into forensic science and the need for evidential underpinning in forensic techniques. The conversation highlights the role of AI in fingerprint and DNA databases and the potential for AI to enhance evidence analysis in forensic science. The conversation explores the use of AI in forensic science and the challenges and opportunities it presents. It discusses the shift from traditional forensic methods to the analysis of digital footprints and the vast amount of data available. The conversation also delves into the challenges of bias and regulation in AI, as well as the need for interdisciplinary collaboration and the importance of human creativity in the age of AI.

Takeaways

• Forensic science requires interdisciplinary approaches that bring together diverse ways of thinking and seeing.
• The interpretation of evidence in forensic science is influenced by culture, context, and the scientist's perspective.
• The development of fingerprint and DNA databases in forensic science has relied on algorithmic tools for searching and identification.
• AI has the potential to enhance evidence analysis in forensic science and improve the understanding of what evidence means in a forensic context. AI is transforming forensic science by enabling the analysis of digital footprints and the vast amount of data available.
• The shift from traditional forensic methods to AI-based analysis presents challenges in finding relevant material in a large ocean of data.
• Bias and regulation are important considerations in the use of AI in forensic science.
• Interdisciplinary collaboration is crucial in harnessing the full potential of AI in forensic science.
• Human creativity and craft are still essential in the age of AI, and AI should be seen as a tool to enhance human capabilities.

Verena Weber, a Chief AI Officer on Demand and founder of the 'Women in AI' newsletter shares her insights on being a woman in AI and the challenges of gender diversity in the industry. She emphasises the need for women to advocate for themselves, be proactive in promoting their achievements, and overcome imposter syndrome.

Verena also discusses the importance of embracing feminine qualities in the workplace and creating a supportive community for women in tech. She advises caution when using AI tools, highlighting the need to be aware of bias and provide specific feedback to improve the output. Verena also expresses her optimism about the future of AI, and its potential to automate tasks and free up time for more meaningful work.

Dr. Eva Agapaki, an AI product leader, discusses the current state and future of AI, as well as the challenges and opportunities for women in the field. She emphasises the importance of generating new information and context through generative AI and highlights the need for AI governance and regulation.

Dr Agapaki also shares her journey into AI and the inspiration behind starting Hatch Labs, a company that helps entrepreneurs and organisations adopt AI. She also discusses the misconceptions about AI and the potential for AI to augment human work.

Takeaways

• AI governance and regulation are crucial to address ethical concerns, biases, and potential misuse of AI.
• Women in AI face challenges but can find support through mentorship, networking, and conferences.
• AI products and pilots require careful consideration of scalability and integration with existing systems.
• The future of AI holds opportunities for innovation and positive impact but also requires responsible and ethical use.
• Aspiring AI professionals and entrepreneurs should attend conferences, join communities, and stay informed through newsletters and podcasts.

Dr Sarah Morgan, a senior lecturer in healthcare engineering, discusses her work in using AI to predict and understand mental health conditions. She explains how AI can analyse brain images and speech data to provide valuable insights for clinicians. Dr. Morgan emphasises the importance of including diverse populations in research and decision-making processes. She also highlights the need to address unconscious biases in AI algorithms and the value of human interaction in healthcare. The conversation touches on the challenges of navigating a male-dominated field and the role of AI in advancing mental health research.

Takeaways

• AI can be used to predict and understand mental health conditions by analysing brain images and speech data.
• Including diverse populations in research and decision-making processes is crucial for addressing biases and ensuring equitable healthcare.
• AI should be seen as a tool to support clinicians, not replace them, in making high-stakes decisions.
• Navigating a male-dominated field requires amplifying women's voices and advocating for equal recognition and opportunities.
• The rapid advancements in AI techniques, including generative AI, offer exciting possibilities for future research and applications in healthcare.

In this conversation, Jo Shilton interviews Suzanna Chaplin, CEO of ESB Connect and Data Labs Group, about the use of AI in email marketing and customer acquisition. They discuss the evolution of AI in the industry, the benefits and challenges of using AI in email campaigns, and the importance of diversity in AI development. They also touch on the potential biases in AI data and the need for human oversight. Overall, the conversation highlights the value of AI in improving customer experiences and finding new trends and patterns in data.

Takeaways

• AI has greatly improved the speed and efficiency of building data models and analysing large datasets in email marketing.
• AI can help identify underlying patterns and remove biases in email campaigns, leading to better results.
• The human element is still crucial in training AI models and ensuring the ethical use of AI.
• Diversity in AI development teams is important to avoid biases and create more inclusive and effective AI solutions.
• AI has the potential to make the internet more accessible and user-friendly by understanding natural language queries.

Joy Dean, a commercial strategist and ad tech professional, shares her journey in the industry and her pioneering work with AI in eye tracking, underscoring the critical need for women's involvement in AI and advocating for diverse voices in training sets to ensure fairness.

Joy also highlights the transformative potential of AI to revolutionise women's roles in fields like marketing, urging them to leverage AI for enhanced skills and efficiency.

The discussion also tackles AI's challenges, such as data biases and fraud risks, and delves into ethical concerns about deepfakes and manipulated content. The speakers call for regulations and transparency in AI-generated content, especially in advertising and influencer marketing.

Takeaways

• Women should embrace AI as a tool to enhance their skills and efficiency in various roles, including marketing.
• Diverse voices and perspectives, including women, need to be included in AI training sets to avoid biases and ensure accurate representation.
• AI has the potential to impact creative roles, such as marketing, by automating tasks like content creation and data visualisation.
• Challenges and risks associated with AI include data biases, privacy concerns, and the potential for fraud and deep fakes.
• Women should seek opportunities to learn about AI and its applications, whether through online courses or discussions with industry professionals. AI technology has the potential to create deepfakes and manipulate voices and images, raising concerns about trust and authenticity.
• Regulations and transparency are necessary to address the ethical issues surrounding AI-generated content, particularly in advertising and influencer marketing.
• Women's involvement in AI is crucial to ensure diverse perspectives and prevent bias in its development.
• AI can be used creatively to enhance productivity, efficiency, and personal well-being.
• Play-based wellness events and alternative networking opportunities can provide a more inclusive and enjoyable environment for professionals in the digital industry.

Links relevant to this episode:

• Campaign UK 40 Over 40 2024 winners: Joy Dean, Tobii
• Global leader in eye tracking for over 20 years - Tobii
• Joy Dean | LinkedIn

Ever wondered how AI could transform the world of digital marketing? Join us as we sit down with Mumtaz Khamker, a seasoned fractional Chief Marketing Officer with a knack for digital and affiliate marketing. Mumtaz walks us through the often labour-intensive aspects of affiliate marketing and shares her vision of an AI-powered future that could streamline everything from booking placements to automating media plans. She also sheds light on her professional journey, emphasising how AI tools could not just enhance efficiency in marketing but also offer significant support to startup founders on their journey to success. This is an episode packed with insights for anyone interested in the intersection of AI and digital marketing.

We also dive into the nuanced balance between AI tools and human expertise. Mumtaz explains through real-world examples how AI chatbots can be helpful yet require human oversight, especially in legal contexts. She discusses the importance of maintaining the right tone and brand persona when using AI to generate website copy. Additionally, we discuss the potential of AI to level the job market and the ethical considerations of AI usage transparency. From career flexibility for women to the impact of AI in retail and advertising, this episode explores it all. Don't miss out on this engaging conversation that covers the future of AI, complete with critical and creative thinking capabilities and the risks of content fatigue among younger generations.