6 Figure Creative

How much is one client worth to you? Not just per project—but over the next 12 months? What about the next 12 YEARS?

Most freelancers leave a ton of money on the table because they don’t know how to boost client value.

In this week's episode of the 6 Figure Creative Podcast, I'm breaking down seven ways to make each client worth more—without overhauling your whole business.

And here’s the best part...

Just ONE of these tactics could be worth $10,000-$25,000+ to you over the next 12 months. Imagine if you implemented all seven.

Whether it’s adding more services, nailing a sales process, or simply raising your rates, there’s a goldmine of potential in your current clients.

In this episode you’ll discover:

• How to give yourself a $25,000 per year raise
• The essential terms for client value
• Re-selling your service to past clients
• Revamping your offering to close more sales
• Expanding your offering to benefit your clients
• Finding the right clients for your service
• Offering broader services for a narrower client base
• When to charge an onboarding fee
• Why you need to use a great sales process
• How to make more money when you don't have enough leads

For full show notes, visit https://6figurecreative.com/335

Level with me for a second... Are you actually moving forward in your business, or just dabbling?

My freelancers fall into the trap of trying to do everything. The result? Ten half-built bridges leading absolutely nowhere.

It can be tempting to jump on every new, fun, shiny object you hear about.

• Ohhh that CRM looks awesome
• That direct offer funnel strategy Brian talked about was 🤌🏻
• It's time I start productizing my services so I'm not reinventing the wheel with every project
• I should probably start taking social media seriously
• Oh... what's this "Boost Post" button do on IG?? (i.e. the "donate your money to Zuck" button)

In our latest podcast episode, I’m breaking down the dangers of dabbling and how this approach is costing you time, energy, and income.

It's time to stop chasing shiny objects and start building a plan you actually stick to.

It’s nearing the end of the year and you’ve got two months left to finish the year strong. Let’s make it count.

In this episode you’ll discover:

• Why podcasts can be a distraction for freelancers
• Creating a plan and following it until it's done
• Why you shouldn't work for free out of pity
• The theory of constraints
• The four main constraints on your business
• Options you're facing right now
• How we can help you

For full show notes, visit https://6figurecreative.com/334

Are you stuck on the world's worst rollercoaster? You know, the one that goes from feast to famine every few months?

If your freelance business is 100% relying on referrals and word of mouth, you might have unknowingly fallen into what I call the "Word of Mouth Death Trap"—where your income swings wildly, and you’ve got zero control.

In this week's episode of 6 Figure Creative, I break down why this happens and, more importantly, how you can escape it. The solution? It’s all about controlling your inputs to create predictable outputs...

Sounds boring, but the results are not.

Learn the six strategies to take control of your client acquisition and build a business that doesn’t leave your financial future up to chance.

In this episode you’ll discover:

• Avoiding the feast or famine income flow that leads to lifestyle creep
• Putting your business in your control rather than using "hope marketing"
• Using processes to gain more clients
• Finding marketing methods that work at scale
• What to track to understand your email marketing and sales numbers
• Using follow-up routines to stay top of mind with clients
• Nurturing leads long-term to warm them up for a sale
• How to get help for your business

For full show notes, visit https://6figurecreative.com/333

If you’re not tracking these seven key metrics in your business, you’re leaving money on the table.

Seriously—most freelancers don’t bother, and it’s why they never hit the income goals they SAY they want.

I just dropped a new episode breaking down the 7 metrics you need to track. If you focus on these, you’ll make more money AND do it consistently—plain and simple.

It's not hard to do, but you DO need to know which 7 numbers actually matter.

In this episode you’ll discover:

• Understanding lagging vs. leading indicators
• What kind of leads to seek
• Key benchmarks for your business
• Eliminating low-paying aspects of your work
• Getting recurring revenue rather than new clients
• Why raising your rates is ok, even if you lose clients
• How to progress in your business with a personalized roadmap

For full show notes, visit https://6figurecreative.com/332

Ever feel like you're drowning in things you can't control?

I get it. It's frustrating when life throws curveballs like that potentially AMAZING lead ghosting you...

Or that toxic client failing to pay you what they owe. But here's the reality: You have way more power than you think.

This week’s podcast is all about "Controlling the Controllables". It’s simple—stop wasting energy on what you can't change, and laser-focus on what you can.

Funny enough this is something I learned from my 3-year-old niece, and now it's your turn to apply this to your life.

In this episode you’ll discover:

• How great parenting relates to you and your business
• How to adjust your attitude and actions when....
• Why you need more leads
• Toxic attitudes to avoid
• Setting aside time to work on your business
• Taking ownership of everything in your business
• How to set up your notifications to focus on productivity
• Setting goals for your business and personal life

For full show notes, visit https://6figurecreative.com/331

Tired of chasing clients like it’s a never-ending treadmill?

Here’s the truth: Only ~3% of your potential clients are ready to hire you right now. The other 97%? They’re not even thinking about you.

Think about it like car shopping. You're either part of the ~3% who are in the market for a new car and noticing cars EVERYWHERE, or you're part of the 97% where cars aren't even remotely on your mind.

In today's episode, we dive into a no-BS strategy to target that golden 3%—the clients who want what you offer NOW.

No cold outreach, no content grind, no relying on inconsistent word-of-mouth. Just a simple, repeatable way to land clients ready to pay today.

Let’s turn that 3% into a full calendar of paying clients.

In this episode you’ll discover:

• Why various types of marketing don't work anymore
• How to get the 3% of leads that are ready to buy right now
• How to turn on the "lead" faucet that you control
• Reducing risk to increase sales
• How to determine if your leads are a good fit
• Using a sales process to increase your close rate
• How to escape a red ocean market

For full show notes, visit https://6figurecreative.com/330

NOTE: Sorry about the audio quality here. The mic cable had a short in it 😭

If you're working non-stop but still struggling to make ends meet, you're probably making one of these five major pricing mistakes. I just dropped an episode that breaks down 5 pricing traps freelancers fall into—and how to fix them before they burn you out.

Here's the hard truth: you could be the great at what you do, great at keeping yourself booked solid, BUT still broke because of any ONE of these mistakes.

Fix your pricing, and you'll be amazed how much more enjoyable your life gets (and your savings account will thank you).

In this episode you’ll discover:

• How to match clients to your skillset
• Getting stuck with hourly rates and bespoke services
• Delivering the same service to clients on a repeatable basis
• Separating your pricing from your time
• Using "up to" language to protect yourself
• How and when to raise your rates

For full show notes, visit https://6figurecreative.com/329

Imagine getting your business ripped apart by a guy who runs a $250M empire.

That’s exactly what happened to me when I spent an entire day locked in a room with Alex Hormozi and 9 other entrepreneurs.

Alex didn’t hold back—he showed us exactly why we were stuck, why we were plateauing, and how to fix it. The biggest takeaways?

I break them all down in this 38 min episode

If you’re constantly juggling 10 different projects and can’t seem to break through your income ceiling, this episode is for you.

For full show notes, visit https://6figurecreative.com/328

Raise your hand if you suck at self-promotion...

🙋🏻‍♂️ 🙋🏼 🙋🏿‍♂️ 🙋🏻‍♀️🙋🏽‍♀️ (←that's probably you.)

Sadly, self-promotion is where most freelancers hit a wall.

It's one thing to create an amazing service or irresistible lead magnet, but it's entirely another to promote it effectively.

If your calendar isn't booked solid with projects from ideal clients, then you likely suck at self-promotion. (just being real with you 🤷🏻‍♂️)

For those naysayers who think, "self-promotion!? You shouldn't have to self-promote if you're good at what you do!", I urge you to kill that thought with the fire of a thousand suns.

That's a self-imposed limitation. If promotion is a "normal thing" across every other industry, why should freelancers be the exception?

At its core, lead generation isn't about making lead magnets or revamping your freelance services. It's about mastering the art of self-promotion.

So, whether you're a seasoned freelancer or a newbie, we're about to dive into the nitty-gritty of self-promotion. We need to make sure your service (or lead magnets) doesn't go to waste.

By the end of it, you'll be armed with the tools to make your freelance business self-sustaining.

In this episode you’ll discover:

• Why your lead magnets aren't working
• The six types of traffic
• The "core four" types of marketing Brian uses
• Using earned media to grow relationships
• Why only 3% of your audience is ready to purchase from you right now
• How hackers make money with stolen ad accounts
• Demand creation vs. demand harvesting
• Harnessing referrals and word-of-mouth marketing
• Using a referral circle to help fellow freelancers
• How to get a plan for your lead generation efforts

For full show notes, visit https://6figurecreative.com/327

Let’s dive into a crucial piece of the freelancer's marketing toolkit: The Lead Magnet.

Imagine your lead magnet as an introductory handshake in the online world. It's your first impression, and we all know how vital that is.

Your lead magnet isn’t merely a "hello"... it’s an "I understand your problems and I know how to help."

Every lead is a person looking for a solution, and your lead magnet is the first step in proving that YOU are that solution.

What we’re crafting isn’t just a freebie or a basic tool. Your lead magnet is proof that you don’t just talk the talk but you walk the walk. It demonstrates up front that you bring real value to the table.

And no, a lead magnet isn’t just another PDF or ebook – it can be, but it doesn’t have to be. It can be a tool, a resource, or a guide. It might even be a paid service or workshop.

The shape of a lead magnet is flexible, but its purpose is rigid: to provide immense, undeniable value.

This isn’t about merely generating leads or adding names to an email list. It’s about connecting with a person, and proving that you have the solution they’ve been hunting for.

Ready to create something amazing? Let’s dive into this...

In this episode you’ll discover:

• The power of paid lead magnets
• Solving problems for your leads
• People who have more time than money, vs more money than time
• Using your services to bring in new clients
• Why taking a loss in the short term can be a benefit in the long term
• Using information as a lead magnet
• The questions to ask when offering a free consultation
• The four main ways to fully solve the problem your leads are facing

For full show notes, visit https://6figurecreative.com/326

Listen, I've heard it a hundred times, and I bet you have, too...

"If you're good enough, you can just wait for clients to come to you." They say.

"Word of mouth is all you need." They say.

But here's the deal: sitting on your hands and hoping for that magical email notification of a new client isn't a strategy—it's a death trap.

Let me paint a picture...

You're a talented freelancer. You've had some good months, even great ones.

But then there's that one sobering month. The inquiries dry up, the referrals dwindle, and your inbox is eerily silent. Panic sets in.

That, my friend, is the terrifying "word-of-mouth death trap".

There's a common myth in the freelance world. Some folks will have you believe that the only way to thrive is through word of mouth.

But here’s the truth bomb: Anyone saying "word-of-mouth is best" is unqualified to give you that advice. They are just coasting along nicely with it, having never tasted the desperation of the dry season.

Many still end up taking on gigs they aren’t passionate about, just to keep the lights on.

And sure, referrals are fabulous. If you're great at what you do, you'll 100% get them.

But if you're banking solely on word of mouth to keep your calendar booked with clients, then you're setting yourself up for a rocky ride.

So, what's the antidote to this feast or famine nightmare? Two words: Lead Generation.

Here's the breakdown: Leads become inquiries. Inquiries become clients. And when you have a consistent influx of leads every month, you've got a buffer against those terrifying dry spells.

Suddenly, your business isn't about hoping for clients—it's about choosing them.

In the coming series, we'll dive deep into the nuts and bolts of lead generation, tailored specifically for freelancers. Because here's the truth: understanding and mastering lead generation is like handing yourself the keys to consistency.

Ready to escape the word-of-mouth death trap? Click here to start the Lead Generation Series.

In this episode you’ll discover:

• Why Brian has had a horrible week thanks to Meta
• Different methods of lead generation, and how your business type changes your lead acquisition
• The importance of a solid lead magnet
• Keys to a valuable lead magnet
• What to do if you're struggling
• Understanding what your clients need
• Using the Three-Tier-Outcome Map
• Diagnosing problems to add value to leads

For full show notes, visit https://6figurecreative.com/325

If you've been stuck at 4 or 5 figures per year as a freelancer, there's likely one ingredient that is holding you back from growth.

Without this ingredient, it is 100% impossible to get clients, grow your income, and get past the 6 figure mark (if that's your goal).

In this week's episode of the 6 Figure Creative Podcast, my buddy Mark Eckert and I map out the path you can take to overcoming all of the hurdles between you and this incredibly important missing ingredient.

In this episode you’ll discover:

• How to move from four/five figures to six figures+
• Why you aren't full time yet
• How to revamp your entire public-facing identity as a freelancer
• The difference between advertising vs. content marketing and why this matters for freelancers
• Why you should be producing more than consuming
• How sticking to a schedule or routine can tie all of this together

For full show notes, visit https://6figurecreative.com/324

If you've ever felt like your freelance life has been a neverending feast-or-famine roller coaster, chances are you're missing one (or more) pieces of a full client acquisition machine.

You've likely "dabbled" with bits and pieces here and there, but you've never fully built each of the individual parts and refined them to the point where everything is working as a well-oiled machine bringing you high-quality clients every single month.

In this week's episode of the 6 Figure Creative Podcast, I break down each of the major parts of your Client Acquisition Machine, as well as what specific numbers you should be aiming for as a benchmark.

If you've ever wanted more stability and predictability in your business, and you want a clear roadmap for how to make 2025 your best year ever, this episode is for you.

In this episode you’ll discover:

• How to solve a consistency issue in your business
• Why dabbling is slowly destroying your income stream
• The foundation of your Client Acquisition Machine
• Creating a transformational outcome for your clients
• Building your Marketing Mothership
• Your responsibility to sell to those who need your service
• The parallels between software and freelancing
• Nurturing your leads for a long-term relationship
• Fine-tuning your Client Acquisition Machine

For full show notes, visit https://6figurecreative.com/323

Here are a few of the biggest lies when it comes to marketing your freelance business.

• "If I'm good enough, people will find me and hire me"
• "The only marketing I need is word-of-mouth"
• "If I market myself, I'll come across as desperate"
• "This sort of stuff doesn't work for freelancers"

If any of that sounds like you, my guess would be you likely have very little predictability in your income.

You might go from having more gigs than you can handle, followed by extreme famine periods where your calendar dries up (along with your bank account).

If you want steady, predictable income for your business every single month, there are 4 key things you need in place.

If you're even missing one of these four pieces, you're making your path to predictability extremely difficult (or impossible).

In this episode you’ll discover:

• Marketing plans for freelancers
• When email lists are vital, vs. when they're optional
• "Proposing" via text message
• The "3% rule" and the "80/19/1 rule"
• How your niche affects your marketing needs
• Swiping or dating: lead generation and lead nurture
• How to create a business you rarely *(if ever) have to market 

For full show notes, visit https://6figurecreative.com/322

Ever felt like your industry is just too saturated to stand out? Like you're just a tiny drop in a massive ocean? You're not alone.

Nearly every freelancer has a moment (or ten) where they doubt themselves and their ability to stand out in a crowded "red ocean".

That's why I was so excited to talk to James Martin from Made By James.

James is a designer who's had immense success in the crowded niche of logo design.

He's found a way to not just stand out, but thrive in an incredibly competitive niche. James is averaging around 1,000 inquiries from potential clients every single year, and this has allowed him to cherry-pick the best gigs and reject the "bill paying work" that many freelancers are forced to say yes to.

Whether you're a designer or not, this episode will contain a lot of fantastic advice from someone who's built an incredible, long-lasting career as a freelancer.

In this episode you’ll discover:

• How James Martin has thrived for nearly 2 decades as a creative
• Why niching down too early is worse than not niching at all
• How to stand out in a saturated market
• Passion vs. systems and habit
• Why it's dangerous to rely on social media
• Giving your clients the most value they can afford
• Why it's time to raise your prices right now
• Relationships in business
• The difference between survival and thriving

For full show notes, visit https://6figurecreative.com/321

"I need more clients".

That's the #1 problem our community has in every single poll we run.

The issue with getting clients is that no matter how good you are at what you do, you will never be able to get enough clients if no one knows you exist.

That's why we wanted to dedicate an entire episode to discussing our favorite 3 methods for building awareness and growing your business.

Creatives have to learn this stuff if they ever want to get out of the "feast or famine" lifestyle.

In this episode you’ll discover:

• How to make an offer so good people feel stupid saying no
• How to harness three of the six different lead sources
• The thousand true fans model
• How you can advertise for free
• Why an email list is crucial to more and more freelancers
• The importance of cleaning your mailing list

For full show notes, visit https://6figurecreative.com/320

Here are the two rules for attracting your dream clients.

Rule #1: Be attractive.

Rule #2: Don't be unattractive.

That's literally it.

The hard part comes when you actually look at what is "attractive" to your dream clients.

I'd bet you have a long list of alllll the things you want to see in their dream clients/projects, but very few people take the time to look at themselves and ask the most important question...

"Am I the type of person that would attract this sort of dream client/project?"

In many cases, that answer is, unfortunately, no. You're not anywhere close to being attractive to your dream clients.

In other cases, you might be attractive to them, but you're doing little to nothing when it comes to communicating all the attractive things you have to offer them.

In this continuation of our Client Acquisition Series, we dive into what it takes to attract your dream clients.

In this episode you’ll discover:

• Why Guitar Center is the worst place to buy gear (unless they sponsor us)
• How Mark closed a half-million-dollar deal
• Why different clients need different approaches
• Setting expectations in advance
• High ticket vs. low ticket sales
• How to become attractive to your dream clients
• How to stay top of mind without being cringy
• Why red ocean businesses struggle

For full show notes, visit https://6figurecreative.com/319

Have you ever had one of those awkward situations with a crush where you were TOTALLY into them, but you weren’t sure if they were into you?

Yeah... That sucks. Unfortunately, there’s nothing we can do to help you there since we give business advice instead of dating advice.

What we CAN help you with is the client equivalent of that situation. Here’s what I mean...

You’re talking to a dream client. You’re way into working with them, but you’re just not sure if they’re into you.

There are actually 7 key points to cover with every potential client, and if each point is a “positive”, then they’re giving you their permission to pitch/sell them (i.e. take the relationship to the next level).

This framework was shared with us by someone earning multiple millions per year, and it works perfectly in the freelance world.

In this episode you’ll discover:

• How to help your clients better by determining their needs
• When closing a deal comes down to good timing
• What to do if a client isn't sure they want to hire you
• Why being open and honest with clients is the only way to run a healthy business
• How to discuss your workflow and delivery with clients before closing a deal
• Why it's vital that clients trust you implicitly

For full show notes, visit https://6figurecreative.com/318

Client acquisition is a nerdy marketing term that basically boils down to one thing: getting clients.

While the idea is simple, our freelance community seems to be deathly allergic to client acquisition.

I get it... None of us got into this game because we wanted to become marketers. We do this because we love spending all day every day doing what we love by being creative.

Unfortunately, that's not how it works. Unless you simply want this to be your hobby, client acquisition is a skill and a process you have to learn, develop, and grow.

The alternative is to keep doing what you're likely doing now... sit around and hope a client finds you.

If your current "strategy" is "hope marketing", this episode gives you the big picture view of how you can get complete strangers to hire you instead of waiting around for a miracle.

In this episode you’ll discover:

• Why people will never hire you if they don't know you
• How to build trust with potential customers
• When it's time to be yourself
• How dating and business are closely related
• Why Mark is was more of a ladies' man than Brian
• How adding value in the long term sets you up for success
• Why our "comfort zone" is holding us back
• Why we need to be ourselves and not be afraid of alienating some people
• How appealing to everyone is a bad thing for our businesses

For full show notes, visit https://6figurecreative.com/317

Ever been offered a gig where a company or agency is hiring you on as a contractor (or subcontractor)?

To anyone desperate for work it an sound like a dream, but here's the catch – it's actually a trap.

In our latest podcast episode, I break down why contracting can seem like a godsend for freelancers desperate for gigs, but it often becomes a nightmare that's impossible to escape.

So, what’s the alternative? This week I dive into:

• The 10% rule every freelancer should follow.
• The illusion of security in contracting gigs
• A stable freelancing model with diversified income streams, stackable projects, and flat-rate pricing

For anyone who's currently contracting under another company, I hope by the end of this episode, you get away from the "dark side" and learn how much better a stable freelancing model can work for you.

For full show notes, visit https://6figurecreative.com/316

Ever feel like you're stuck on a rollercoaster of feast or famine with freelance work? You land a big project, then... crickets.

We've spoken to over 800 freelancers 1 on 1 this past year, and nearly EVERY one of those freelancers was in the same boat... lack of consistency, and lack of any real plan.

In this week's episode of the 6 Figure Creative Podcast, I'm hitting you with some tough love to break that cycle and give you the real "secret" to consistent clients and income. (Hint: It's not a magic trick.)

The secret to earning consistent income and landing premium clients isn’t what you think. It won’t be found in sporadic social media posts or half-baked marketing efforts. It’s about changing who you are.

This episode is for YOU if:

• You're tired of the inconsistent income struggle.
• You're ready to take your freelancing seriously and build a real business.
• You're open to ditching the "dream client" fantasy and attracting clients who are a perfect fit.

Ready to finally ditch the feast or famine cycle?

For full show notes, visit https://6figurecreative.com/315

Ever feel like finding the perfect niche is like walking a tightrope? One wrong step, and you're either too broad and get lost in the crowd, or too narrow and miss out on opportunities.

In our latest episode, we unravel this tricky dilemma. Whether you're worried about losing clients by niching down or spreading yourself too thin, we've devoted an entire episode to helping you find that perfect sweet spot!

🎧 Listen Now to learn:

• How to avoid being too broad or too niche.
• Real strategies to keep your services appealing and effective.
• The secret sauce to being known for what you do best without pigeonholing yourself.

Don’t miss this episode if you want to become sought-after while still offering enough to attract and retain clients.

In this episode you’ll discover:

• When you should niche down
• Why outcomes are more important than services
• Avoiding common mistakes when niching down
• Pitching your services effectively
• Using the agency model vs. the collective model
• Why services shouldn't be the focus
• Helping clients achieve their vision

For full show notes, visit https://6figurecreative.com/314

I recently came across one of the coolest freelance businesses I've ever seen, and I wanted to bring this to the 6 Figure Creative audience.

I'm not going to spoil anything, but this freelancer is earning over $1 Million per year without a staff, without contractors, and he's able to accomplish this just by taking inspiration from a totally different industry than his own.

If you're feeling stagnant, stuck, uninspired, or you're simply not earning what you think you should be in your own business, this episode is absolutely for you.

In this episode you’ll discover:

• Why you shouldn't rely on a single point of failure
• Taking influence from other businesses outside of your industry
• Creating income stability with a better business model
• How to stay away from becoming an "inbred business"
• How successful entrepreneurs deal with roadblocks
• Sharing knowledge with your "competition"

For full show notes, visit https://6figurecreative.com/313

Ever felt trapped in the feast-or-famine cycle as a freelancer? I've been there, and it's brutal. But what if I told you there's a way out?

I just got back from Alex Hormozi’s amazing workshop in Vegas. Spending two days at Acquisition.com HQ with Alex, Leila, and their leadership team was nothing short of eye-opening.

Surrounded by business owners of all types, from an 18-year-old with a $250K landscaping business to people bringing in $10M+, I soaked in anything and everything that's working in business today.

My big takeaway?

Hormozi and his team harped on one core principle – finding and fixing the root cause of business bottlenecks.

And for 95% of freelancers, this boils down to one thing... lead generation.

In our latest podcast episode, I break down Hormozi's method that helped scale businesses to millions.

Don't let the feast-or-famine cycle continue for the rest of your life. Learn how to generate a steady stream of leads so you get to take control of your income.

In this episode you’ll discover:

• What I learned from the Hormozi's retreat
• Why it's important to find and eliminate bottlenecks in your business
• The things holding your business back
• Using paid ads for your business
• Testing ads the way the Hormozi's do
• Why this is all worth the effort

For full show notes, visit https://6figurecreative.com/312

I'm super excited to share this with you today because this is the stuff that really moves the needle in your business.

This is how you can charge more without losing clients or getting rejected.

This is how you make your clients SO happy that they refer all their friends to you.

This is how you become more attractive to your "dream clients".

And this framework comes from a business owner earning over $100,000,000 per year... so you know this stuff works.

Today's episode breaks down the 4 BEST ways to become more valuable, and if you get this right, you'll completely transform how you show up to clients.

99% of the freelancers I know neglect all 4 of these areas to their own detriment. As a result, they're losing gigs to their competitors, they get constant pushback on pricing, and they're not generating nearly enough referrals to keep their calendars full.

In this episode you’ll discover:

• Focusing on the end goal, not the short term
• The value exchange
• The importance of social proof and perceived likelihood of achievement
• How to close bigger deals
• How time delay affects pricing and client acquisition
• The expert wins: why experts get the job 9 times out of 10
• Why adding friction is a recipe for losing clients

For full show notes, visit https://6figurecreative.com/311

Ever had a $20k month followed by a $1,200 month? Freelancing can be a wild ride. Even with solid client acquisition, those feast-or-famine cycles can stress anyone out.

In our latest podcast episode, we're diving into something called dynamic budgeting.

This is the secret to turning chaos into consistency.

This is what creates a financial buffer in your business.

This is what gives you the breathing room to say no to bad projects and yes to those projects you love.

Listen now to learn:

• How to create a realistic budget as a freelancer
• The best tools for tracking expenses without the headache.
• Strategies to build an "oh sh*t" fund

No more financial roller coasters. Let’s make freelancing sustainable and stress-free.

For full show notes, visit https://6figurecreative.com/310

Ready for some tough love? This week's episode of the Six Figure Creative Podcast is a wake-up call for freelancers stuck in "survival mode".

Here's the big question... are you letting your emotions run your business? If the answer is yes, it’s time to change that.

In this episode, I break down:

• The 12 things you can't ignore to build a thriving freelance business.
• The brutal truth about why most freelancers fail.
• A powerful mindset shift to turn your business struggles into triumphs.

Stop letting feast-or-famine cycles dictate your life. It's time to build a sustainable, fulfilling freelance business that doesn't crumble at the first sign of trouble.

🎧 Listen to Episode 309 Now

In this episode you’ll discover:

• Why emotions are ruining our businesses
• How running a business adds tasks to your plate
• The 12 roles and responsibilities of any business owner
• Why Brian almost passed out during his first gym session
• Your choices if you can't go back to a day job
• Getting a personal trainer for your business

For full show notes, visit https://6figurecreative.com/309

For two grueling years in my early 20s, I poured my heart into a day job at Gamestop, never missing a day and always showing up on time.

Despite the love from regulars and kudos from my boss, my financial reward after all that hustle? A laughable jump from $5.15/hr to $5.50/hr. That's right, a whole $0.35/hr raise after two years.

Sound painfully familiar? Unfortunately, many of us have been undervalued at some point, struggling to secure that well-deserved raise.

But here's the flip side... when you're self-employed, you call the shots on your "salary".

No more waiting years for a significant raise - freelancers can see substantial income increases in a matter of weeks or months if you play your cards right.

Ready to find out how? Check out this week's episode of the 6 Figure Creative Podcast for a super-tactical and engaging session where we explore four actionable steps to give yourself a raise this year.

In this episode you’ll discover:

• How to "get a raise" as a freelancer
• The limits on our businesses as freelancers
• Overcoming the constraints on your business
• Keeping your clients happy - and tracking repeat clients
• Eliminating a constraint to give yourself a pay bump
• Why whales are a risk to your business
• Improving your skills, beliefs, and character traits
• Finding the answers to your roadblocks

For full show notes, visit https://6figurecreative.com/308

For freelancers, subscription pricing is like finding the holy grail. It changes the feast & famine nature of project-based work into a steady, reliable income stream.

Last week, we kicked off this conversation, exploring how freelancers could shift from one-time gigs to recurring revenue models. The topic struck a chord, leading to an influx of interest and discussions.

This week we’re going deeper into why this approach is also notoriously challenging for freelancers, and what you can do to have the best shot of making it work.

Without knowing what you're doing, you might try to move to recurring packages only to find yourself overworked and underpaid.

On top of that, clients are often hesitant to commit to recurring packages, fearing long-term commitments when they're used to paying for specific, one-off tasks.

While the transition might be difficult, the payoff is absolutely worth it. Check out this week's podcast where I dive into 7 Pricing Strategies For Recurring Subscription Freelance Clients.

In this episode you’ll discover:

• Why subscription packages are the holy grail for freelancers
• The advantages of value-based pricing
• Understanding that value isn't always financial
• Monthly pricing options to protect yourself
• Creating bundles for your pricing
• When (and how) to charge an onboarding fee
• Price increases over time
• Should you have a contract or not?
• How to offer incentives for clients to sign up for a subscription
• Safeguarding yourself from becoming overworked

For full show notes, visit https://6figurecreative.com/307

The life of a freelancer sounds amazing on the surface....

The freedom of being your own boss and setting your own hours. The flexibility of working when you want. For some, even traveling the world as a digital nomad is a possibility.

While that can all be true, the dark side is that there can also be a lot of unpredictability.

What if you could change that? Imagine knowing how much you're going to earn each month and having a clear picture of who you're working for in the coming months.

This isn’t just a nice thought... It's a reality for freelancers offering recurring services - think subscriptions, retainers, or monthly packages.

When you do this, you move from always hunting for the next client to having "automatic clients." This idea comes from turning one-time gigs into ongoing relationships where clients pay regularly for continued services.

Typically, freelancing is a one-and-done deal. You get a project, you do the work, you get paid, and that’s the end of the story. You start each month at zero—no guaranteed money, no clients waiting. It's like hitting the reset button every 30 days, which can make budgeting a nightmare and stability a pipe dream.

But does it have to be this way? Not really. This constant chase for new gigs is a trap many fall into by only taking on one-off projects. There’s a better strategy that can help smooth out the highs and lows: setting up a recurring revenue model.

If you’re tired of the freelance rollercoaster, check out this week's episode of the 6 Figure Creative podcast where I dive into recurring revenue for freelancers.

In this episode you’ll discover:

• Creating a stable income stream by using recurring offers
• Identifying industries that work well with recurring (or reoccurring) models
• Helping your clients with a recurring service
• Selling unlimited packages on a subscription basis
• Making recurring packages valuable to your clients

For full show notes, visit https://6figurecreative.com/306

Navigating life as a creative freelancer is all about balancing what you love doing with what pays the bills.

It's often framed as "selling your soul", but really, it's about making tough choices: do you follow your passion or chase the cash?

For creatives, this dilemma is pretty intense. You've got the classic 'starving artist' on one side. They're rich in satisfaction but often struggle financially.

Then there's the other side - the freelancers who focus mainly on what brings in money. Sure, they might be doing better financially, but at what cost?

This week's episode explores each side in a search for finding a healthy balance between money and passion or the seasons of life that may be the right time to focus on money instead of passion.

Whether you're the classic "starving artist" or the money-focused freelancer, this episode is worth a listen.

In this episode you’ll discover:

• Hobbies vs businesses
• Are you motivated by passion or profit?
• The importance of focusing on what your clients want
• Giving yourself more free time by being profit-driven
• Reducing your stress by becoming a profit-driven creative
• Why passion-driven creatives need to change

For full show notes, visit https://6figurecreative.com/305

Client acquisition is obviously an important part of running a freelance business because it’s how you make sure you keep getting paid every month.

Despite how obvious this is, many freelancers don’t take this seriously enough... and it shows when work dries up and you're back into the dreaded feast-or-famine cycle.

If you worked in a day job that decided to stop paying you for weeks or months at a time, you'd probably do something about it. However, many freelancers never do anything about this in their own business.

They just keep showing up to "work" week after week, month after month, accepting their fate.

If you'd like to be a better "boss" to yourself and actually make sure you get paid every month, this week's episode is all about avoiding some of the most common client acquisition mistakes

If you stop making these mistakes and start taking client acquisition seriously, you’ll have more stability, better projects, and fewer dry spells. What’s not to like about that?

In this episode you’ll discover:

• Avoiding the basic mistakes that you make during client acquisition
• Adding value as a freelancer
• Why a high close rate is dangerous for your business
• How to increase your sales with a high-quality follow-up sequence
• Fix your pricing model!

For full show notes, visit https://6figurecreative.com/304

In the final episode of this 4-part series, we're diving into one of the most powerful but often misunderstood methods of standing out from the crowd.

I saved the best for last.

This has been the "secret sauce" behind my all of my successful businesses, from freelancing, to Airbnb, to multiple software companies, and even podcasting.

Without this last piece of the puzzle, nothing I've tried would have worked, and I'd likely still be working at Gamestop for minimum wage (missing out on millions of $ in the process)

If you're ready to become absolutely indispensable to your clients, listen to this week's episode to the 6 Figure Creative Podcast.

In this episode you’ll discover:

• The importance of specialization
• Why niches work better than others
• Conversion-focused web design as a differentiation method
• Niching down vs. niching out
• The advantages of pushing bad leads away

For full show notes, visit https://6figurecreative.com/303

Want to know the 3 golden rules for winning more clients than your competition?

First off, forget about competing on price. It’s a dead-end street. Instead, focus on adding value in unique ways that don’t undercut your worth. It’s about quality, not the lowest bid.

Second, make sure your stand-out factors are visible from the get-go. Qualities like a "great client experience" or a "cool vibe" are awesome, but they only shine through after you’re hired.

You need something that grabs attention before that stage, something that makes potential clients think, “Yes, THIS is the right person for us,” before they even talk to you.

Third, K.I.S.S. (keep it stupid simple). Focus on one differentiator at a time.

In a sea of sameness, one well-defined trait can be your ticket to standing out. It’s not about being a jack-of-all-trades but a master of one.

Last week, we talked about the ways you can differentiate by brute force, which can be tough and pricey.

This week, let’s get into something more accessible yet equally powerful: building trust and credibility, especially through social proof. It’s about showing, not just telling, that you’re the real deal.

Social proof, like glowing testimonials or endorsements, can be a game-changer. It’s about having others vouch for you, and showing potential clients that you’ve delivered 🤩amazing🤩 work before.

This kind of proof doesn’t need to break the bank but does require effort and intentionality to gather and showcase.

In this episode you’ll discover:

• Using social proof for differentiation
• The impact of reviews on your business.
• Asking for feedback and reviews
• How to get case studies for social proof
• Content creation to generate quote requests

For full show notes, visit https://6figurecreative.com/302

Why should someone hire you vs alllll the other options they have?

If you don't have a good answer to that question yet, it's time to start working on it before the estimated 500 Million freelancers come online by the end of this decade.

This week I broke down 5 "Brute Force Differentiators" you can use to set yourself apart.

If you're trying to find more ways to stand out, this is a great start!

In this episode you’ll discover:

• The three rules of differentiation
• Why lowering your price will never help you
• When you need to stand out to close the deal
• Focusing on one point so you aren't spread thin
• Types of differentiators
• Why being the best doesn't matter
• Why gear is not a good differentiator
• Growing a better network to stand out

For full show notes, visit https://6figurecreative.com/301

"But they do it for less".

If you've heard lines like that over the past year, get ready to hear it even more over the next 5-10 years.

Why?

Well here's a terrifying stat: There are an estimated 500,000,000 freelancers "coming online" by the end of this decade.

WTF can we do to set ourselves apart from all those people WITHOUT resorting to dropping our rates?

It all comes down to one unsexy word: Differentiation.

Why should someone hire YOU vs alllll the other options they have?

If you don't have a damn good answer for that, you're going to have a bad time...

Stick around for this new series where I'll dive into all the nitty-gritty on how to stand out, earn more, and keep doing what we love for the rest of your life.

In this episode you’ll discover:

1. How freelancing grew in recent years
2. Why should someone hire you?
3. How low pricing hurts you and all other creatives
4. The dangers of trying to appeal to everyone
5. Making sure we don't lose our creativity while running a business
6. The importance of differentiation in your business

For full show notes, visit https://6figurecreative.com/300

If you're an obsessive learner (or ADHD) like me, there's probably a long list of new things you've learned and implemented as a freelancer over the past year.

Maybe you've set up that rock-solid client contract, nailed down an onboarding process that's smooth as butter, or started following those essential tips for staying top-of-mind with clients without driving them or yourself crazy.

Or perhaps you've been working on your project management skills to keep all your ducks in a row or taken a page out of Michael Janda's playbook to become someone people just can't help but like.

And let's not forget about setting those boundaries to keep things professional and sane.

But here's the kicker: doing all these things isn't the end of the road.

It's not about ticking boxes and moving on. The real magic happens when you stop and ask yourself...

• "Is all this stuff actually making a difference to my clients?
• "Am I getting better at this?"

That's what keeps the wheel turning and what makes you better month after month, year after year.

Now, when most freelancers wrap up a project, it's usually a quick "thanks and goodbye" deal. Maybe you're a bit more proactive and ask for a referral, but I bet asking for feedback isn't high on your list.

It might be because you don't know you should, or maybe you're just scared of what your clients might say. And hey, that's totally understandable.

But here's the problem: not asking for feedback is a missed opportunity.

Sure, "asking clients for feedback" doesn't sound as flashy as "marketing" or "client acquisition," but by the time we're done here, you'll see it in a new light.

Feedback can be your secret weapon. It's not just about finding out what you're doing right or wrong; it's about showing your clients that you care, and that you're committed to being the best you can be.

So, even though it might seem scary or unexciting, collecting and using feedback can reshape how everything in your business is done.

In this week's episode, I give you specific questions to ask your clients at the end of every single project. THIS will forever change how you spot weak points and make improvements on the most important things.

In this episode you’ll discover:

• Why asking for feedback from clients is so important
• How clients' wounds can fester
• Using feedback to continuously improve your business
• Building your feedback flywheel
• The two main types of businesses
• How to collect your data
• Share your feedback with us!

For full show notes, visit https://6figurecreative.com/299

So you made it to $100,000+ per year... Congrats. Too bad you made so many sacrifices that you're constantly stressed out, you're missing out on time with friends and family, and you resent your business.

The irony is that you became a freelancer because you hated your day job and you wanted to work for yourself. Now, you feel like you have 50 "little bosses", and you hate your life a little bit more with each new client you gain.

If this sounds like you, it may be time to put boundaries into place to get to that sweet spot between hitting your income goals while also enjoying your life and business.

In this week's episode of the 6 Figure Creative Podcast, I give you 6 different boundaries you should have with your clients so you can actually stay happy, healthy, and profitable.

In this episode you’ll discover:

• Maintaining mental and physical health while you're running a business
• How to handle revision requests without losing your mind
• Eliminating one of the most painful freelance experiences
• How to keep your clients from taking advantage of your kindness
• Boundaries for corporate/agency clients
• Using boundaries to avoid scope creep
• Avoiding stress with payment issues
• How to learn more about building your client acquisition machine

For full show notes, visit https://6figurecreative.com/298

You have had one of those projects that went south fast? You're cruising along, and then boom, you hit the revisions stage, and it's like hitting a brick wall.

Emotions run high, lists of changes start flying in, and what was supposed to be a quick fix turns into a never-ending nightmare. If you've been freelancing for a while, then I'm sure you've been there.

This is the make-or-break moment in your quest for repeat clients and referrals.

If the revisions process feels like a battleground, you're in trouble. It's supposed to be about making things better, but instead, it can end up being the thing that drives you and your client apart (sometimes forever).

But here's the good news... It doesn't have to be this way.

The revisions stage can actually be a chance to show your clients that you're 100% on their side and that you have their best interest in mind.

Instead of dreading feedback, see it as a way to make the project even better. It's about getting organized, setting clear expectations, and most importantly, keeping your cool.

So, how do you go from Revisions Hell to Revisions Nirvana? That's the topic of this week's episode of the 6 Figure Creative Podcast.

In this episode you’ll discover:

• Making a flawless revisions process to keep your clients happy and create a viral business
• The rules of efficient, effective revisions
• How to politely stay firm on your project scope
• Creating client guidelines
• Why freelancers drop the ball
• Refining your processes once you have data

For full show notes, visit https://6figurecreative.com/297

Being likable is a super power for freelancers, and here's why...

This business is all about making a great first impression, keeping your clients coming back for more, and getting them to tell their friends about you.

When you meet a new client, hitting it off right away can make a huge difference. Just like when you meet anyone new and instantly click — you just want to hang out more.

For freelancers, being more likable means clients are more likely to pick you over someone else, and stick around AND refer more work your way.

See why this matters?

Here's what sucks...

Some people are just bad at being likable. If that's the case, what can you do?

To help us all out with this, I brought back one of the most likable people I've ever had on the show: Michael Janda.

Michael joined us back on episode 207 and walked us through how brought in 6 figures his first year freelancing, and went on to bring in over $30,000,000 from his design agency before he ultimately sold it.

Those numbers show proof that he knows his stuff, and this episode, he'll walk us through what we can do to become the person people WANT to be around (and hire).

No matter who you are, there is something you need to hear in my conversion with Michael Janda.

In this episode you’ll discover:

• Why relationships are so important to building your business
• Building your reputation vs. building relationships
• How he landed a $500,000 client just by being nice
• Getting out of your shell when interacting with people
• What skills to work on to grow your business
• Asking people about themselves to win them over
• Why playing games with your business is bad
• Creating goodwill with your clients

For full show notes, visit https://6figurecreative.com/296

Today, let's chat about a struggle that hits home for a lot of us creatives... We kind of have a bad rep for getting projects across the finish line on time without dropping the ball.

You know the drill – underestimating how long things will take, forgetting those tiny yet crucial details, and then, bam, you've dropped the ball... Again.

Then we get those fun 3 AM panic attacks about that thing you forgot to send off to your client. Yep, been there, done that.

Here's why we kinda suck at this:

Trying to store every single tiny little project detail, deadline, and step in your head is a surefire recipe for disaster. There's just no way for our brains to keep track of this.

It's a common trap, thinking you can wing it because you've done similar projects before.

"I've got this," you say... Until you don't.

But what if you didn't have to rely on your beautiful creative scatterbrain to keep everything straight?

Enter the concept of an "external brain."

This isn't sci-fi; it's about using tools and systems outside your head to keep track of all the moving parts of your projects.

Your "external brain" never forgets, always keeps you on track, and is the difference between a smooth project delivery and a midnight meltdown.

Switching to an "external brain" means you can focus on what you do best – being creative – without the added stress of remembering every little detail.

So, if you're nodding along, thinking, "Yep, that's me," it's time to make a change.

Listen to this week's episode of the 6 Figure Creative Podcast to dive into the world of project management tools and find your perfect match. Your brain (and your clients) will thank you.

In this episode you’ll discover:

• How to make sure you hit your deadlines without stretching yourself thin
• Creating your project checklist
• Checklists vs SOPs
• Handling client revision requests
• The different types of project structures
• Why templates will make your life easier
• Using project management for data tracking
• Brainstorming your tasks to create your delivery lists

For full show notes, visit https://6figurecreative.com/295

Pretty much all of us got into this "trading creativity for $$$" thing because we absolutely love what we do. It's easy to forget that there's more to the game than just passion + being good at your craft.

The whole "client communication" thing usually isn't the most thrilling part of your day. It's like, we get so caught up in the excitement of creating and learning new things in our field that we kind of let the whole talking-to-clients thing slide.

It's not because we want to be bad at it, and it's not because we're terrible people... But because we're just not wired that way, especially if your background is anything like mine.

Before freelancing, here was my entire job history:

• A janitor at a water park
• Flipping burgers at Burger King
• Selling video games at GameStop

Corporate world? Never heard of her.

Team meetings and office politics? Nope.

So when it comes to wearing the "professional communicator hat", it's something I had to learn the hard way.

I had no clear boundaries, no set times for chats, no structure. It was chaos.

Messages got lost, things got forgotten, and before I knew it, I was that flaky freelancer nobody wanted to deal with.

If that's anything like you, it becomes a stressful, awful mess FAST....not just for you but for your clients too.

Think about it from their side. They've just dropped thousands of dollars on hiring you, pumped to see what you'll create together.

But if they're left in the dark, not knowing when they'll hear from you or what's happening, that excitement turns to anxiety, then frustration, and maybe even anger. No one wants to work in that kind of vibe.

Bottom line... If you want to keep doing what you love (and get paid for it without losing your mind), you've got to get a handle on the whole communication thing.

To help with this, I've got 6 rules for client communication for you to follow. Think of this as the bare minimum any good freelancer should be doing.

It's about setting clear rules for when and how you'll talk to your clients, making sure everyone's on the same page, and keeping things running smoothly.

It's about making your clients feel taken care of and avoiding that whole excitement > anxiety > anger cycle that can lead to horrible projects (and no referrals).

Check out the episode, and IMPLEMENT ASAP.

In this episode you’ll discover:

• How we can learn the skills we need to have healthy, effective communication with clients
• Six rules to keep your clients happy (and yourself sane)
• Internal business communication tools vs. external communication tools
• Why clients want plain, simple English
• Keeping your clients up to date
• Using feedback loops to make sure your clients are happy, without overworking
• Turning a client's outlook around by going the extra mile
• Communicating expectations to leads and clients
• Conflict resolution techniques to use with your clients

For full show notes, visit https://6figurecreative.com/294

When you're freelancing, those first steps with a brand new client are absolutely crucial to nail.

It's like when you're trying out a new app and everything from the welcome screen to the first few clicks just flows effortlessly. You instantly know you're going to enjoy using it.

That's the smooth, user-friendly vibe you want your client onboarding system to have.

So, why is it such a big deal?

For starters, it's all about building trust. We're in a world where a lot of our interactions happen over emails or messages, making it tough to really feel a connection. A smooth onboarding experience can help make your client feel like they've made the right choice in picking you.

It also helps avoid those awkward "that's not what I thought we agreed on" moments. Getting everyone clear on what's what from the start means less back-and-forth later on. It's choosing the right playlist before a long drive – it sets the tone and keeps the vibes good all the way.

But it's not just about avoiding mix-ups. An awesome onboarding process shows you're a pro who cares about your clients' experiences.

This can lead to more work from the same clients and even some word-of-mouth recommendations (i.e. "infinite clients"). And let's be honest, who doesn't want that?

Plus, a slick onboarding system can save you a ton of time on the admin stuff, giving you more time to focus on the actual work. It's about being prepared to be creative vs frantically scrambling for things.

So, if you're nodding along and thinking, "Yeah, I need to get my onboarding game on point," then you'll want to check this week's podcast episode.

We break down a 5-part client onboarding process that's straightforward and effective. It's packed with practical tips and insights that could really make a difference in your freelancing journey. Give it a listen and let me know what you think!

In this episode you’ll discover:

• How to build a great client onboarding questionnaire
• Why bad onboarding destroys relationships
• Organizing your data to avoid embarrassing moments
• Creating a kickass kickoff call
• Why it's easier to fire a client earlier rather than later
• JUST USE A CALENDAR LINK
• Make your kickoff calls as short as possible - while still covering everything needed
• Setting expectations properly
• Remember to show excitement!

For full show notes, visit https://6figurecreative.com/293

We're now rolling into the first real episode of this new "Infinite Clients" series, and my goal is to set up each episode in this series with a new rule... or better yet, a commandment.

Maybe we'll have a full "10 Commandments For Infinite Clients" by the end, but let's just start with #1:

1. Thou Shalt Put It All In Writing.

If you want a guaranteed way to lose a client for life (including any referrals they might have sent), start by putting nothing in writing.

Mismatched expectations are a killer of client happiness. The client might expect one thing, and they get something totally different.

That's why a rock-solid client agreement is so important.

This isn't about them simply being slightly annoyed. It can lead to bigger issues like losing clients for life or even running into legal disputes (Yuck 🤮).

The goal IS NOT to lock them into some sort of "legalese" contract they hardly understand... it's to write it all out in plain, easy-to-understand English (or your whatever your native language is) so they understand what IS and IS NOT included.

This is the first step to infinite clients.

In this episode you’ll discover:

• Why setting expectations accurately is vital to your business
• How to use a client agreement to ensure you and your clients are on the same page
• The key elements of a client agreement
• How setting timelines keeps your projects on schedule
• Who owns the created work
• Credit and cancellation policies

For full show notes, visit https://6figurecreative.com/292

The phrase "Infinite clients" sounds like one of those terrible, cheesy, late-night infomercials, but is something like that really possible?

Absolutely not. Infinite? Come on...

Here's what I love about that phrase, though. If you HAD to come up with a way to create an "infinite" supply of clients, how would that look?

It's essentially what "hope marketing" would look like in a perfect world, and it's something we should always be striving for. Here's what I mean...

Imagine being a freelancer whose work is so awesome that your clients can't stop talking about you. Every single client you work with refers someone else, then THEY refer someone else... and suddenly, you have more clients than you could possibly handle.

Imagine doing such killer work that your clients do the marketing for you. That's the idea behind the "Viral Coefficient" of freelancing. Every happy client you have brings in another one, creating a chain reaction of a growing, "infinite", client base.

Now, let's get real. Freelancers usually have a lot on their plates – marketing, sales, dealing with clients, admin stuff, and oh, actually doing the work.

The reality of making this happen is incredibly hard but it's a goal worth putting a lot of thought and energy into.

THAT'S what this new series is all about: How can you create such an incredible client experience that every single client refers at least one new client to you?

That's the key to building a "viral" freelancing business. While "infinite clients" may be an impossible goal, it's worth every single ounce of time and effort you put into it.

In this episode you’ll discover:

• Brian's journey to increased fitness
• Important January deadlines
• The balance between marketing and fulfillment
• Keeping your clients happy
• Knocking it out of the park for your clients
• The five phases of business
• Minding your boundaries
• Where to share your feedback and ideas for the podcast

For full show notes, visit https://6figurecreative.com/291

January can be a slowwwwww season for a lot of freelancers. There are two approaches you can take if this is the case for you...

Approach #1: Chill. Rest. Maybe complain a little. Play a lot of video games. Pout a lot.

Approach #2: Realize that you're the captain of your ship, and you're the only one who can make 2024 your best year ever.

You can view any "slow season" as a reason to complain, OR you can view it as a chance for major progress, rather than a setback. This is a perfect time for taking on big projects that can lead to both significant progress and (potentially) big money.

In this week's episode of the 6 Figure Creative Podcast, I've got 11 projects for you to consider taking on to make this year your best ever...

Think back to the biggest jumps in your business – whether it was when you were getting this thing off the ground, or you finally did that big thing you were scared sh*tless about...

I'd be willing to be some of your biggest step changes in your business were the result of something big you took on.

So if this is a slow season for you, don't waste it! This is a hidden opportunity to tackle those big projects. And with it comes big money.

In this episode you’ll discover:

• Why big projects are the best sources of income
• How to develop a new offer
• Helping your clients reach their dream outcome
• When to explore a new niche
• Client calls: why you need them
• RAISE YOUR RATES
• Using SOPs to make sure your business runs smoothly
• Staying top of mind with your network
• Using micro-gigs and upsells to grow your business
• Building your personal brand

For full show notes, visit https://6figurecreative.com/290

I've just returned from my year-end planning retreat in Chattanooga, TN, and DAMN it was awesome. 

This is only my 3rd year doing this and considering I started my freelance journey back in 2009, I discovered this secret WAY too late...

Planning is the secret sauce to having your best year ever (which 2023 was for my businesses).

But here's the kicker – it doesn't have to be a mind-boggling, complex ordeal. A stupidly simple plan that you actually use is worth its weight in gold compared to some over-the-top, convoluted plan that just gathers dust.

Let me share a little secret with you. I tend to be the king of "overcomplication".

I'd plan so intensely that I'd lose sight of the actual execution. But I learned my lesson, and now I'm all about finding that sweet spot in planning – the perfect balance.

As entrepreneurs, if we're just meandering through life without a plan, we're like driftwood caught in someone else's current. We get pulled INTO other people's plans, and that's not where we want to be.

In the world of freelancing, hanging out with that person with the plan often means working for an agency at a fraction of the price they're charging their big-shot clients. You become the outsourced work, not the mastermind behind the project.

That's probably not the dream you're chasing.

So, what's the alternative? We're going to craft our annual plan. This plan is going to be your North Star, your guiding light, pointing you in a direction that's infinitely better than aimlessly drifting along.

We're going to be intentional in our pursuits, not aimless wanderers.

That's the goal here, and it's a goal worth pursuing with all your freelance might.

So, let's create a plan that'll help 2024 be your best year ever, because remember... if you don't have a plan, you'll end up in someone else's plan.

In this episode you’ll discover:

• Why you need a plan
• Analyzing your income and expenses for a better business
• Viewing your lifestyle with a realistic approach
• Brain dumping the current year - and the future
• Setting goals realistically
• Looking at what areas of your business have room for growth
• Understanding when your goals are completed, and creating milestones
• Why you miss your goals
• Planning ahead for your whole year

For full show notes, visit https://6figurecreative.com/289

Ever felt like you wanted to reach out to someone, but didn't want to bother them?

Maybe it was an old acquaintance, a past client, or even a prospective client you've had your eyes on for a while...

Creatives typically have this voice inside our heads that says "don't do that... you'll just be bothering them".

Here's something that may surprise you: That voice is usually a lying, thieving, horrible bastard who's simply holding you back from getting what you want...

What's even worse is that this voice is holding your prospective clients back from the rich experience of connecting with you and all of the value you could potentially bring to their lives.

If you want proof, just look at your own life. How many other people are constantly reaching out to you, bothering you with offers you don't want?

• How many other freelancers are "bothering" you about hiring them?
• How many old acquaintances are reaching out to you about meeting up for dinner or drinks to catch up?
• Hell, how many potential love interests are sliding into your DMs?

If you're like 99% of the rest of us, those things are rarely (if ever) happening.

There's a better way to handle this stuff.

It's something called The Rule of 7, and it's one of the keys to the incredible success of this week's guest.

This week I got to speak to a "7-figure creative" who turned his 6-figure freelance business into a 7-figure agency (which he eventually sold).

He's used the Rule of 7 ethically to get more clients, stay top of mind, build trust, win more projects, and ultimately, earn millions and millions of dollars through his creative business as a designer.

This is what separates struggling creatives from multi-million dollar powerhouse guests like Mike Janda.

In this episode you’ll discover:

• How to prepare yourself for an economic downturn
• Positioning yourself as a freelancer to replace your day job
• Solving problems as a method of sales
• The rule of 7
• The importance of meeting people in person
• Competition at the top levels of freelancing
• Understanding the market you're in to provide a valuable offer
• Balancing between big city freelancers and "cheap" options in other countries

For full show notes, visit https://6figurecreative.com/288

"This ONE trick doubled my income". As dumb and clickbaity as that sounds, it's kinda true.

Here's what I mean... the last time I did a deep dive into my freelance business, I realized something interesting...

• More than 50% of my annual income was directly attributed to following up with leads who never replied.
• About 20% of my income came from following up 4 or more times in a row (with zero response).

That's pretty wild if you ask me, especially considering that most freelancers only follow up one time (if that).

Seriously, this is the "secret sauce" that could double your income if you're willing to commit and do it right.

Now, I know what you're thinking – "Follow up? That's it?"

It's way more powerful than it sounds because it's easy to do, yet so few actually do it.

Even if you're currently making just $10k a year. Imagine turning that into $20k just by implementing what I teach you in this week's podcast episode.

Today, we're diving deep into the world of short term and long-term follow-ups.

But here's the best part – you can automate the heck out of this. Most good CRMs (Customer Relationship Management software, in case you're not in the know) can make this easy.

In this episode you’ll discover:

• How to follow up with you leads in an appropriate way
• When to follow up
• Getting people to show up to your sales calls
• Scheduling follow-up calls before getting off the call you're on
• Cross-selling your other services to clients
• Getting unambiguous answers
• Brian's "Fibonacci Follow-up" process
• The advantage of "last chance" follow-ups

For full show notes, visit https://6figurecreative.com/287

Here's one of the biggest traps I see freelancers fall into when it comes to sales calls:

They think they're good at them, but they're really not...

Why?

Two reasons:

1. They've never actually tried to close anything other than friends/family/referrals (the easiest to close, but rarely enough to keep someone 100% booked solid)

2. They've never actually seen how a real sales call is done

If you ever want to get to the point where you can stay booked solid, then you need to know how to get strangers to hire you.

Understanding how to run a great sales call is a huge piece of that puzzle.

The good news? You can just start super simple and then get more fancy as you learn more.

This week's episode will walk you through a super simple four-part sales process.

But here's the kicker: the big goal isn't just to make a sale... it's more about really getting to the heart of what the client needs.

And when you get to the heart of what they need, it's way easier to actually close clients.

In this episode you’ll discover:

• Starting simple: your first sales process
• The four key parts of a sales process: connect, diagnose, prescribe, collect
• What clients want vs. what they actually need to get from point A to point B
• Asking for money on the call to eliminate objections
• The most common objections
• Is it a disqualifier or an objection?
• Educating your clients to close the sale
• Why I no longer recommend proposals
• Next steps after listening to this episode

For full show notes, visit https://6figurecreative.com/286

If you're a freelancer who's ever felt like sales is a foreign language, prepare to have your mind changed.

First, it starts with understanding what sales really is. Sales is not just about persuasion... it's a process.

In this new podcast series, I'm going to give you a comprehensive guide to the entire sales process for freelancers.

Here's what's in store for this new Sales Series:

• Lead qualification (because let's face it, not every lead is a good fit)
• The all-important CRM setup
• How to do the discovery call (i.e. your first real dance with a potential client)
• The proposal process
• The art of follow-up (Yes, it's an art that balances persistence with respect)
• Closing the deal
• Cross-selling and upselling.
• And so much more...

My goal with this series is to go deep into each topic, making sure you come out the other side not just understanding sales, but loving it.

Why?

Because mastering sales is not just about closing deals... it's about opening doors – to better projects, higher pay, and greater confidence in pricing your services.

If you've ever felt like sales is your Achilles' heel, this might be your time to turn it into a secret weapon.

In this episode you’ll discover:

• Why you're missing out on clients - and you don't know it
• Sales leads vs marketing leads
• Why a leaky funnel is detrimental for your business
• Avoiding burnout by rejecting leads who are a bad fit
• Setting up your systems for success
• The important features to look for in a CRM
• Why business owners need to wear many hats
• Moving projects through stages in your CRM
• Opportunities and tracking pipeline value

For full show notes, visit https://6figurecreative.com/285

The dark side of freelancing (that no one wants to discuss) is the wasteland of low-dollar "Fiverr Freelancers" charging bottom-dollar rates for "butt-in-seat" projects.

Whether you're on Fiverr or not, you may still be trapped in this low-dollar wasteland that is essentially just another soulless day job you've created for yourself.

These projects tend to be unfulfilling and draining, and you end up in a horrible financial place.

This is what so many newbies and struggling creatives do, and many never make it out of this trap.

I know this might sound painfully obvious, but you can't build a sustainable freelance business out of low-dollar, unfulfilling work where you're competing with hundreds (or thousands) of copycat competitors willing to work longer hours for less money than you.

This is why I wanted to bring on Ryan Koral from Tell Studios to talk about how he successfully transitioned from $500 projects to regular $50,000 projects, eventually scaling his freelance business to over $1,000,000 per year.

Ryan shared a ton of incredible info, including one of my new favorite strategies for closing high-dollar projects, so do not skip this week's interview.

In this episode you’ll discover:

• Why Ryan pivoted from a full-time job earning $23,000/year to a becoming a full time freelancer
• How "yes mode" affects the start of your business
• Why you don't hire significant others for your business
• Dealing with employees who don't have the right expectation
• The benefits of delegating tasks to others
• Why your employees aren't the idiots you think they are
• Your value vs. how your clients value your work
• How to sell a low $$$ workshop that leads to a $50k project (with a 100% success rate). 

For full show notes, visit https://6figurecreative.com/284

As we wrap up The Lead Generation series, you likely already know how important staying top-of-mind is.

If you're not top-of-mind when the client is ready to hire someone, you won't get the gig. Period.

So what are the 3 best strategies for nurturing your leads, and ultimately getting more gigs?

That's what this week's episode is all about!

In this episode you’ll discover:

• Nurturing leads the way you nurture a garden
• The three unofficial buckets of lead nurture strategies
• What being "known well" should mean to you
• Choosing a type of content for your content marketing
• Discovery content vs. nurture content
• Why paid ads are content marketing
• Using retargeting to nurture your leads
• The difference between a marketing lead and a sales lead
• Why you need to go all in on your chosen content area

For full show notes, visit https://6figurecreative.com/283

Want to know the biggest sticking point in a freelancer's career? It's when you run out of friends and family to sell your services to.

The moment you move into the world of getting strangers to hire you is the moment you find out what you're made of.

It's honestly a scary place to be, but most people don't have large enough personal networks to stay booked solid with friends and family alone.

Enter The Complete Client Journey: this is the 7 stages you need to walk someone through as they move from stranger to repeat client.

This is what most freelancers are missing. They haven't mapped out their own personal journey for their business.

This week I have a special episode that walks you through mapping out each of the 7 stages for your own business.

In this episode you’ll discover:

• The seven stages of the client journey
• Answering the right questions so people don't reject you
• Retargeting leads based on video views or other triggers
• Handling objections from your leads
• Looking at average annual client value vs. average project value
• The crucial key to following up with people
• How to get great referrals to grow your business
• Where to get your own template for this worksheet

For full show notes, visit https://6figurecreative.com/282

Ah, freelancing, my friend! Let's talk about the art of nurturing relations in this wild, wonderful, sometimes impossibly difficult world.

You see, it's a bit like trying to find love on a dating app (which is where I met my wife 8 years ago). You don't just swipe right and immediately pop the big question, do you? No, no. It all begins with that elusive, deep connection.

In the dating world, you chat, you laugh, and you get to know each other. You share stories, experiences, and maybe even a few secrets. It's a dance, a beautiful journey... and it can take years.

You nurture romantic relationships because you know that without a real, genuine connection, no amount of swiping or proposing is going to land you a lifelong partner.

And so it is with freelancing. You don't just send out proposals left and right, expecting clients to fall into your lap.

You take time, effort, and energy to build relationships and connect with people. You listen to their needs, understand their pain points, and offer genuine solutions.

Like a budding romance, it's about showing that you care. Just as you wouldn't propose on a first date, you don't rush into relationships with your clients.

Instead, you showcase your expertise and your passion for what you do. You build trust, foster connections, and, over time, you become their go-to person. That is the true art of nurturing leads.

This week marks the start of our three-part Lead Nurture Series. Listen now to learn The 4 Building Blocks of Turning Strangers Into Clients. Let's get started!

For full show notes, visit https://6figurecreative.com/281

And on September 29th, someone played dirty and swiped access to my ads account. 19 days, folks. Nineteen. That's how long I was locked out, twiddling my thumbs while some hacker ran ads for elderly women’s bras on MY dime.

As hilarious as that sounds, they threw a huge wrench into my marketing machine that cranks out thousands of leads monthly.

Now, I’m no mathematician, but those 19 days of darkness cost me. We're not just talking about the pocket change of $3,000 they blew on those bra ads.

We're talking about tens of thousands of dollars with of lost opportunity because my ads were MIA. With paid ads, you can earn big if you spend big. Now, cut the 'spend' part out for nearly three weeks. Ouch!

But let’s back up... Why am I even bringing up this drama?

Because we’re in an era where one simple digital slip can cascade into a financial avalanche. And here's the kicker: I thought I had my bases covered.

I had digital walls, moats, and guard dogs, all in the form of complex passwords and two-factor authentication. And yet, someone found that one unguarded window and climbed right in.

This isn’t a story for sympathy, but a plea for every freelancer out there. Those shiny digital tools and platforms that feel like extensions of our brains and hands? They're double-edged swords. One day, they're helping you dominate your niche, and the next, they're the nail in your financial coffin.

It doesn’t matter if you’re into paid ads, content creation, or just plain ol' social media engagement. Let this be a wake-up call. Our digital tools have multiple doors, and we need to make damn sure each one's bolted tight.

This week I'm sharing some insights on cyber security risks, including the one that got me, even though I thought I was secure.

The main takeaway is to be careful online. Small mistakes can lead to big problems.

In this episode you’ll discover:

• How Brian's Meta account was hacked, and why that cost lots of money
• Four ways your accounts are vulnerable to attack
• The importance of two factor authentication
• How phishing attacks work
• Why keyloggers are dangerous to your accounts
• The importance of using a VPN whenever you are not using a secure network
• How to protect your accounts from attack
• The two most important ways to protect your account
• Additional steps to secure your accounts
• Performing regular security checkups

For full show notes, visit https://6figurecreative.com/280

Raise your hand if you suck at self-promotion...

🙋🏻‍♂️ 🙋🏼 🙋🏿‍♂️ 🙋🏻‍♀️🙋🏽‍♀️ (←that's probably you.)

Sadly, self-promotion is where most freelancers hit a wall.

It's one thing to create an amazing service or irresistible lead magnet, but it's entirely another to promote it effectively.

If your calendar isn't booked solid with projects from ideal clients, then you likely suck at self-promotion. (just being real with you 🤷🏻‍♂️)

For those naysayers who think, "self-promotion!? You shouldn't have to self-promote if you're good at what you do!", I urge you to kill that thought with the fire of a thousand suns.

That's a self-imposed limitation. If promotion is a "normal thing" across every other industry, why should freelancers be the exception?

At its core, lead generation isn't about making lead magnets or revamping your freelance services. It's about mastering the art of self-promotion.

So, whether you're a seasoned freelancer or a newbie, we're about to dive into the nitty-gritty of self-promotion. We need to make sure your service (or lead magnets) doesn't go to waste.

By the end of it, you'll be armed with the tools to make your freelance business self-sustaining.

In this episode you’ll discover:

• Why your lead magnets aren't working
• The six types of traffic
• The "core four" types of marketing Brian uses
• Using earned media to grow relationships
• Why only 3% of your audience is ready to purchase from you right now
• How hackers make money with stolen ad accounts
• Demand creation vs. demand harvesting
• Harnessing referrals and word-of-mouth marketing
• Using a referral circle to help fellow freelancers
• How to get a plan for your lead generation efforts

For full show notes, visit https://6figurecreative.com/279

Let’s dive into a crucial piece of the freelancer's marketing toolkit: The Lead Magnet.

Imagine your lead magnet as an introductory handshake in the online world. It's your first impression, and we all know how vital that is.

Your lead magnet isn’t merely a "hello"... it’s an "I understand your problems and I know how to help."

Every lead is a person looking for a solution, and your lead magnet is the first step in proving that YOU are that solution.

What we’re crafting isn’t just a freebie or a basic tool. Your lead magnet is proof that you don’t just talk the talk but you walk the walk. It demonstrates up front that you bring real value to the table.

And no, a lead magnet isn’t just another PDF or ebook – it can be, but it doesn’t have to be. It can be a tool, a resource, or a guide. It might even be a paid service or workshop.

The shape of a lead magnet is flexible, but its purpose is rigid: to provide immense, undeniable value.

This isn’t about merely generating leads or adding names to an email list. It’s about connecting with a person, and proving that you have the solution they’ve been hunting for.

Ready to create something amazing? Let’s dive into this...

In this episode you’ll discover:

• The power of paid lead magnets
• Solving problems for your leads
• People who have more time than money, vs more money than time
• Using your services to bring in new clients
• Why taking a loss in the short term can be a benefit in the long term
• Using information as a lead magnet
• The questions to ask when offering a free consultation
• The four main ways to fully solve the problem your leads are facing

For full show notes, visit https://6figurecreative.com/278

Listen, I've heard it a hundred times, and I bet you have, too...

"If you're good enough, you can just wait for clients to come to you." They say.

"Word of mouth is all you need." They say.

But here's the deal: sitting on your hands and hoping for that magical email notification of a new client isn't a strategy—it's a death trap.

Let me paint a picture...

You're a talented freelancer. You've had some good months, even great ones.

But then there's that one sobering month. The inquiries dry up, the referrals dwindle, and your inbox is eerily silent. Panic sets in.

That, my friend, is the terrifying "word-of-mouth death trap".

There's a common myth in the freelance world. Some folks will have you believe that the only way to thrive is through word of mouth.

But here’s the truth bomb: Anyone saying "word-of-mouth is best" is unqualified to give you that advice. They are just coasting along nicely with it, having never tasted the desperation of the dry season.

Many still end up taking on gigs they aren’t passionate about, just to keep the lights on.

And sure, referrals are fabulous. If you're great at what you do, you'll 100% get them.

But if you're banking solely on word of mouth to keep your calendar booked with clients, then you're setting yourself up for a rocky ride.

So, what's the antidote to this feast or famine nightmare? Two words: Lead Generation.

Here's the breakdown: Leads become inquiries. Inquiries become clients. And when you have a consistent influx of leads every month, you've got a buffer against those terrifying dry spells.

Suddenly, your business isn't about hoping for clients—it's about choosing them.

In the coming series, we'll dive deep into the nuts and bolts of lead generation, tailored specifically for freelancers. Because here's the truth: understanding and mastering lead generation is like handing yourself the keys to consistency.

Ready to escape the word-of-mouth death trap? Click here to start the Lead Generation Series. 

In this episode you’ll discover:

• Why Brian has had a horrible week thanks to Meta
• Different methods of lead generation, and how your business type changes your lead acquisition
• The importance of a solid lead magnet
• Keys to a valuable lead magnet
• What to do if you're struggling
• Understanding what your clients need
• Using the Three-Tier-Outcome Map
• Diagnosing problems to add value to leads

For full show notes, visit https://6figurecreative.com/277

How much is an average client worth to you? Whatever that number is, imagine how much more they'd be worth to you and your freelance business if they were paying you that amount every single year.

Now imagine how successful you'd be if every single client you've ever had was paying you the amount every year for the rest of your career.

That's the reality for those who run recurring subscription businesses, however, most freelancers only offer one-and-done packages.

Whether you call it a retainer, subscription, or simply a "monthly fee", most who follow this podcast would love the idea of acquiring a client one time and having them keep paying you every single month.

But... What if your service just "doesn't make sense" as a recurring subscription?

If that's you, I'd challenge you to listen to this episode of the 6 Figure Creative Podcast. No matter what service you offer, there's likely some way to shift your clients to a recurring income model.

Our guest this week, Annemie Tonken, has managed to build her family photography business to 6 figures per year from 6 hours of work per week.

If you want to learn how she's managed this, and how she's launched a highly successful recurring-subscription photography service in an industry where very few others are doing the same, listen to episode 223 of the 6 Figure Creative Podcast ASAP.

In this episode you’ll discover:

• Transitioning your freelance business to a recurring revenue model
• Becoming a more efficient business-manager
• Solving your clients' ultimate needs so you can earn more on each project
• The hidden benefits of a recurring revenue model
• Average client value and the impact this stat has on your business
• How to keep your subscribers happy, active, and paying
• The key factors of adding value to your client's lives (for maximum profit)
• How she earns a 6-figure income from 6 hours of work per week

For full show notes, visit https://6figurecreative.com/276

Hey, you... The one out there juggling a thousand tasks, feeling overwhelmed by how much needs to be done, all while trying to meet client expectations — let's chat.

You've probably heard a topic as mundane sounding as "time management" and just tuned out. That's fair because this topic is usually boring as hell.

"Time management" can feel like something invented by spreadsheet nerds who want to crush your creativity. There's some truth to that.

The problem is is, what seems boring is usually the medicine you need.

This is my attempt at discussing time management in a way that won't crush your soul.

So let's start with the basics. How did you get to this place of overwhelm in the first place?

Two things:

1. The Emotional Tug-of-War

Creatives, like you and me, we're in a unique dilemma. On one hand, our emotions drive our art. We can channel passion, sadness, or elation into something magical. But here’s the downside: sometimes, our emotions run us instead of the other way around.

Think about that task you've been putting off just because you "don't feel like it." Yep, I’ve been there. Procrastinating on this very podcast, to be exact.

But here's the thing: by letting our fleeting feelings decide our to-do list, we end up sidelining those high-priority tasks.

2. The Ping of Doom

While being led by emotions is one pitfall, the other, equally treacherous one is becoming a puppet to others' whims.

Picture this: You're deep into a project, and ping — an email arrives. A client needs revisions, and suddenly you're derailed. Sound familiar?

Freelancers, admit it. We suck at this. I do too.

There's this urge to leap at every client request. While it might give them instant gratification, it leaves our personal and professional needs in the dust.

This frantic jumping between tasks, known as context switching, doesn’t just break our rhythm; it exhausts us. And trying to refocus afterward? A time-wasting task.

Mastering Your Day with a Simple Hack

Now that we've painted a pretty bleak picture, let’s flip the script. The secret? A strategy I've been leaning on for years: Plan tomorrow today.

It’s not just about jotting down tasks. It's about proactively designing a day that balances what you want and what others need from you.

In this week's episode of 6 Figure Creative, I give you the full framework I've been using for years to set up my day for success.

This works in any industry for any service.

In this episode you’ll discover:

• Why freelancers struggle with time management
• How to control our own time, rather than letting others dictate our schedule
• People making requests aren't trying to hurt you
• Blocking out your daily schedule
• Big brain vs. small brain
• Batching your tasks or sticking to a routine
• The benefits of using Do Not Disturb on your devices

For full show notes, visit https://6figurecreative.com/275

Have you ever taken a pause and really thought about the significance of being willing to “suck” at something?

We creatives often find ourselves cocooned in this small world of what we're already good at.

We spend our time in areas that come naturally to us. The zone where our creative juices flow and your hands complete the task with ease.

It's our safe space, and damn, doesn't it feel good to be there?

But... here's the twist – this very zone, this "comfort bubble" is also our biggest limitation.

The moment a challenge pops up or a task gets too tricky, we recoil. We can't bear the thought that we're not good at something.

We've all been there, right? The first signs of a struggle or roadblock and our instincts go, "Abort! Abort!"

It’s as if the territory outside of our comfort zone is a minefield we should avoid at all costs.

And that's the crux of this week's podcast episode...

"Dare To Suck".

Those words have been on my mind for the past 5 years because of a past podcast guest.

We often forget that every G.O.A.T., every expert we admire, first sucked before they succeeded.

By giving ourselves the freedom to be imperfect, to suck at something, we open up a world of possibilities.

In this episode you’ll discover:

• Why perseverance is important in business
• Everyone sucked when they first started learning
• How age affects fear of judgment
• The problem with an instant-gratification world
• Relating your experience to levels in a video game
• The four levels of incompetence
• Why people give up before they get good
• Learning the skills you need to learn, while you still suck

For full show notes, visit https://6figurecreative.com/274

We often look up to the biggest names in our field and think, "Wow, I want to be just like them", but we rarely consider the consequences.

While it can be great to take inspiration from others, it can also backfire...

Why?

Because the top 1% in our field are really, really good at some things (like taking the perfect photo or creating a memorable logo), but that doesn't mean they're experts at EVERYTHING.

In this episode, we dig into what I call "inbred businesses."

This is when everyone looks to the top 1% in their industry for how everything "should" be done... leading to a bland, tasteless copy of a copy of a copy of a copy.

We're all creatives, so we (of all people) cannot simply accept the excuse, "Well, that's just how it's done in my industry".

You need your own special sauce, which (much like the restaurant industry) is best found outside of your industry's bubble.

In this episode you’ll discover:

• Why the top businesses in your industry aren't the businesses to learn from
• The advantage of looking to other industries to learn and grow
• The biggest cop-out you could make: "That's not how we do things in my industry"
• What a website exists for
• The difference between what you want and what you need
• Using the "template of the internet" for your website

For full show notes, visit https://6figurecreative.com/273

Last week we did a deep dive into the world of automation and talked about how it can help take care of boring, tedious, and repetitive tasks.

Well, this week, we're taking it a step further and discussing how to automate some of the client acquisition and marketing tasks in your freelance business.

In this episode, we'll explore the three core areas of marketing: lead generation, lead nurture, and sales, and discuss the numerous opportunities within these areas where you can implement automation.

From the moment someone first finds you to the moment they hand over their hard-earned dollars and become a client, automation can play a crucial role in streamlining the process.

I know that marketing can sometimes feel overwhelming, but by automating certain aspects of your marketing, you can...

• Stay top of mind,
• Build trust and credibility
• Turn leads into actual paying clients...

...all without breaking a sweat!

I truly believe that this episode will provide you with practical ideas and actionable steps to start automating your marketing and make your freelance business more efficient. So grab a cup of coffee, put on your headphones, and let's dive in!

In this episode you’ll discover:

• The three main steps of marketing
• Automating each step of your marketing funnel
• Linking your website to your CRM
• Using automation to nurture your marketing leads
• Defining a lead for your business
• Automating your social media accounts
• How to automate your sales process
• The disadvantage of having someone set up automations for you
• How to reject leads automatically

For full show notes, visit https://6figurecreative.com/272

You know those tedious, terrible tasks you keep putting off? Yeah, we all have those. 🙄

Imagine if they could get done without you lifting a finger.

Sounds magical, right?

Well, in our latest episode, I dive deep into the magic world of automation. 🪄

No, it's not as scary as it sounds. In fact, many of us are doing it without even realizing it!

• Ever wondered what automation actually is? I've broken it down into three simple steps: a trigger, an action, and a result. 🔄
• Curious about how automation can help you make more money? I chat about how it aids in attracting more clients and maximizing their value. 💰
• And if you're thinking, "Brian, where do I even begin with all this?", don't fret! My goal for this episode is to open your eyes to the possibilities. Not to overwhelm you with too many details. We're keeping it big picture, friend! 🖼️

Sometimes, simply knowing what's possible is the key, so I can't wait for you to listen and see what ideas you have! 

In this episode you’ll discover:

• Using automation in your business to eliminate tasks you don't want to do
• Understanding what's possible when using automation
• Setting yourself up for automation success
• The tools you can use to automate your business
• Using fulfillment automation to provide better service to your clients

For full show notes, visit https://6figurecreative.com/271

Feeling like you've hit a ceiling in your freelancing career? Ready to take the leap into True Entrepreneurship but unsure where to begin? You're not alone, and I've got the perfect resource for you!

I recently recorded a podcast episode all about what it means to graduate from freelancing.

This episode is tailored for creative freelancers like you who might feel stagnant or limited in their current roles and are seeking new challenges, broader impact, and diversified income streams.

In this episode you’ll discover:

• The six levels of freelancing
• What it takes to master the "agency model"
• How to build your "offer ladder"
• Creating tools for your industry
• And more...

If you're ready to explore the idea of transitioning from freelancer to entrepreneur, this episode is a must-listen.

For full show notes, visit https://6figurecreative.com/270

In today's episode, I'm dedicating the entire discussion to the creative versus the entrepreneur. We'll explore the pros and cons of each side, helping you navigate the battle within and find that sweet spot in the middle—the balance that leads to a happier, healthier, and more prosperous freelance career.

First, let's really understand your creative side. As freelancers, most of us start as creatives at heart. We stumble upon a skill or a passion that sparks our imagination, ignites our creativity, and propels us to share our art with the world. It's what drives us to be here in the first place.

But to become a successful creative freelancer, it takes more than just passion and raw talent. It takes a truly entrepreneurial approach. This is where the magic happens, where we turn our creativity into a viable business.

Remember, both the creative and the entrepreneur are essential elements of your freelance business. Embrace the good parts of both and avoid the dark sides of both.

By finding that sweet spot in the middle, you'll find the ideal balance for running a happier, healthier, and more profitable freelance business.

So, if you're a creative freelancer who wants to earn more from your creative skills (without selling your soul), this episode is an absolute must-listen.

In this episode you’ll discover:

• Balancing the creative and entrepreneurial sides of your brain
• Why creatives are selfish
• Creatives and speed to finishing a project
• What entrepreneurs understand that creatives don't
• Using people, processes, and systems, to create value
• Keeping your creative spark alive
• Scheduling time for creative and entrepreneurial tasks
• Expanding your horizons by joining communities and finding mentors

For full show notes, visit https://6figurecreative.com/269

I get how it feels when your website doesn't bring those sought-after leads. It's frustrating to spend so much time and care building a beautiful site, only to be greeted with crickets.

The thing is, your website is likely more like a confusing labyrinth for potential clients... All those options, paths, and choices can be overwhelming.

It's like a choose-your-own-adventure novel, where you're never quite sure if you're heading for the jackpot or a dead end.

So what happens when your clients can't navigate this maze? When they're faced with too many options, they don't stick around.

They abandon your site before even reaching out. It's a lose-lose situation, and it's costing you leads and clients.

Fortunately, there's a better way...

Did you know you could guide your clients purposefully through their journey instead of leaving them stranded?

The key is understanding the six critical stages of the client journey. And once you master that, you can use carefully crafted funnels to guide your clients through each stage.

Curious about these funnels? You'll be excited to learn they are two of the best-performing funnels for freelancers - the Lead Gen Funnel and the Opportunity Funnel. They're no magic tricks but clear, straightforward strategies to turn more leads into clients.

This week's episode of the 6 Figure Creative podcast talks all about the 6 Steps of the Client Journey and the two best funnels for freelancers. Learn about this, and you'll be on your way to creating a great experience for your clients.

In this episode you’ll discover:

• Why websites are not optional in 2023
• The reasons your funnel may be leaking
• Three types of funnels for your business
• The importance of explaining your offer to leads
• Manipulation vs. influencing
• Proving you have the solution
• Explaining next steps

For full show notes, visit https://6figurecreative.com/268

Here's a concept that will make you more money - everything in business is based on inputs and outputs.

Yes, this sounds soulless, and yes this seems to take away the creativity, but stick with me.

It's all about understanding how your freelance business operates, just like any other machine out there.

Picture this: When you work a regular job, you know your input is your time, and the output is your hard-earned cash, right? It's simple.

Similarly, with a car, you put in gasoline, and you get mileage or horsepower as the output. Easy peasy.

But here's the thing: Many freelancers forget about this essential concept of inputs and outputs, and it's holding them back.

You see, the more input you put in, the greater the output...

• Work more hours, get more dollars.
• Pump more gas, get more miles.
• Rob more stores, get more jail time

Makes sense so far, right?

But here's the kicker: It's not just about two-dimensional thinking...

There's a crucial factor determining your output more than anything else, and that's the actual machine.

Better job = more $$ for the same hours.

Better car = more miles for the same amount of gas.

Your freelance business is the machine in question here. Just how well-oiled is it?

Here's where things get interesting - the better your freelance business machine, the higher your income and the less you'll need to work on things you don't want to do. Leverage is the name of the game.

But let's be real. Some of you might be working for less than you could earn at McDonald's.

Nothing's worse than pouring your heart and soul into your work and feeling under-compensated.

So on this episode, we're breaking your freelance machine down into five major pieces, then talking about the inputs and outputs of every individual part.

Bring your toolbox, and let's start tinkering.

In this episode you’ll discover:

• The inputs and outputs of your business
• Using leverage to increase your hourly earnings
• Generating leads via inputs and outputs
• How to nurture leads in your ecosystem
• Choosing the right leads to work with
• Focusing on client success
• Tripling your income by adjusting your pricing
• Why taking action is so important

For full show notes, visit https://6figurecreative.com/267

Have you ever had an amazing potential client reach out to you? They seem really interested and they look perfect for you... But then, poof! They just vanish.

Time goes by, the job doesn't happen, and you're left scratching your head, wondering, "wtf did I do wrong?" This can be really frustrating, but guess what? We can fix it!

If this sounds like something that's happened to you, here's how you fix it: Be impossible to ignore.

The truth is, if this part is hard for you, you're likely only getting 50% of the clients you could be getting, which means you're flushing money down the drain.

How do I know? Well, when I looked at my own business, I found out that half of my earnings in a year came from clients I had to check back with five times or more.

In this week's podcast episode, I'll give you five effective strategies on how to stay top-of-mind and be impossible to ignore.

Ready to dive in?

In this episode you’ll discover:

• Why following up is vital to your success
• How to followup without bothering someone
• Benefiting your customers by following up
• Nurturing relationships one-to-many
• Establishing expertise as a creative
• Email's not dead!
• Using retargeting to nurture leads and stay top-of-mind

For full show notes, visit https://6figurecreative.com/266

In any freelance business, there are two ways to increase your income:

1. Get more clients
2. Make each client worth more.

While most freelancers focus on the first method, most of us ignore blatantly obvious ways you can make each and every client worth more $$$ to your business.

The beauty of focusing on how you can make each and every client worth more is that the improvements you make here can have a massive impact for the rest of your life.

Despite this, few freelancers spend time thinking about how they can better monetize the clients they already have. And that's where this episode comes in handy.

So, if you're maxed out on clients, and you're looking for ways to still increase your income (without burning yourself out), this episode is for you.

In this episode you’ll discover:

• Why knowing your AACV is vital to your business
• Focusing on outcomes rather than hours worked
• Why you might have to start working for someone else
• The pitfall of offering low-value services
• Methods you can use to increase your AACV
• Why you struggle with pricing your offering
• The difference between working with people vs. businesses
• Why you should work for rich clients

For full show notes, visit https://6figurecreative.com/265

On today's podcast episode, I wanted to have a candid chat about something critical to your success as a freelancer...

It's a topic that's often glossed over, but it's the backbone of your entire business: Fulfilling the services you're paid for as a freelancer.

Have you ever wondered why some clients never return, or why they don't refer your services to others? Maybe you're finding that more and more of your clients and projects are becoming a pain in the 🍑?

If so, it might be time to take a good, hard look at your fulfillment processes.

In this episode, I dive deep into the six common mistakes that can completely derail your fulfillment experience as a freelancer. Spoiler alert: if you're committing any of these, especially the first one, you might be setting yourself up for a nauseating ride.

Here's why... As a freelancer, you are literally getting paid to deliver on your promises. When you mess up fulfillment, you're inadvertently sabotaging your own business. This can lead to fewer referrals, less repeat business, and the potential for some seriously stressful interactions with clients.

The good news is that this episode isn't just about identifying the problems; it's about finding solutions and paving the way for smoother, more satisfying client relationships and more rewarding freelance projects.

I can't wait for you to join me in this discussion. We'll go through these six pitfalls, figure out where you might be going wrong, and most importantly, talk about how to right those wrongs.

In this episode you’ll discover:

• Reframing from "to do" to "don't do"
• Why offering more services is the opposite of what you need to do
• The pain caused by avoiding SOPs
• Focusing on an outcome rather than a service
• Keeping communications clean
• Setting healthy boundaries
• Missing the mark with your clients

For full show notes, visit https://6figurecreative.com/264

Today, we're kickstarting a new podcast series. We're calling it the "Freelance F*ckups" series - because, let's be real, we all have those moments.

This series is special because it aims to address one of the main issues we face when listening to advice-rich podcasts - information overload.

Picture it as an "Advice Buffet" where you're trying to juggle countless pieces of advice, strategies, and tips. It's overwhelming, isn't it?

For a lot of us, this all-you-can-eat Advice Buffet leaves us frozen in Analysis Paralysis Mode instead of actually helping us move forward.

What if we can switch the narrative from what you should do to what you should avoid?

This, my friends, is the vision behind our Freelance F*ckups series. Each episode will focus on major pitfalls that freelancers encounter, areas where we commonly trip up, and how to sidestep these mistakes.

So, let's navigate these bumps in the road together, step by step, week by week. This series won't be about adding new tasks to your ever-growing to-do list. Instead, we'll examine the habits, practices, and mindsets that might be tripping you up, allowing you to pivot, adapt, and avoid these missteps in the future.

Let's get started!

In this episode you’ll discover:

• The snowflake fallacy
• Why businesses are often inbred
• The pitfall of staying in bill-paying mode
• Acquiring new clients
• Working in fits and spurts
• Building bridges half-way vs. all the way

For full show notes, visit https://6figurecreative.com/263

I've been talking to a lot of freelancers recently, and I'm a bit troubled by their underwhelming financial goals. It's not about being greedy, it's about being realistic...

This is why I am presenting a bold idea: $100k should be the new minimum wage for freelancers.

Many freelancers look at $100k as their most ambitious goal, while I look at it as merely the start.

Hear me out.

Gross income as a freelancer is vastly different from a salary in a day job. The reason is simple: expenses. They're part and parcel of being a freelancer, and I'm not just talking about pencils and paper here.

I'm talking about substantial, often overlooked, expenses that can take a big chunk out of your earnings. In this episode, we're going to delve into those figures, so you can gain a clearer understanding of where your money goes, why $100k should be your new minimum goal, and what you should be doing to get yourself there.

The aim of this episode is to challenge your thinking and to help you set yourself up for a better, more stable life as a freelancer.

In this episode you’ll discover:

• Why your expenses should be factored into your income goals
• Costs you need to consider off the top of your income
• Considerations for your pricing
• When it may be time to shift niches

For full show notes, visit https://6figurecreative.com/262

We all know the life of a freelancer isn't easy. There's an unending list of tasks to tackle, clients to please, and portfolios to build. On top of that, we juggle personal commitments and the oh-so-precious "me time" that often gets squeezed out.

So, it's no surprise that we often find ourselves feeling overwhelmed, the creativity squashed out of us, and, at times, a sense of exhaustion that doesn't seem to let up.

Sound familiar? It does to me.

In our latest episode, I dove headfirst into this ocean of overwhelm in response to a heartfelt listener question.

They wrote in, juggling a 60-hour work week, a freelance business, a spouse, and the all-important quest for sleep. And their question was, "how do I battle exhaustion and overwhelm when I need to use any free time to transition to working for myself?"

I know this will likely resonate with you. It certainly did with me.

Now I'm not about to pretend to be some sort of authority on managing overwhelm, but I am someone who's experienced these struggles and found ways to manage.

I hope that by sharing my experiences and insights, I can help you navigate your own journey a bit more smoothly.

This episode isn't about quick fixes or short-term solutions. We won't be tackling overwhelm as if it's a symptom to be temporarily alleviated. Instead, we'll be diving into the root causes, aiming to unearth lasting solutions that help you overcome this persistent roadblock.

If you're constantly feeling overwhelmed (or if you're the one who submitted the original question) this episode is for you.

I hope it brings some clarity, perhaps even sparks some realizations, about your own experience of overwhelm and how to overcome it.

In this episode you’ll discover:

• Treating symptoms vs. treating the cause
• The golden handcuffs keeping you stuck
• How a lack of boundaries affects your time
• Why boundaries are one of the most important things in your life
• Avoiding your problems and letting those fires burn
• Breaking down large tasks into small, bite-sized chunks
• The seasons of overwhelm
• The benefits of asking for help

For full show notes, visit https://6figurecreative.com/261

Here's a wild guess: I bet you've never set a real marketing goal for your business.

Since most freelancers struggle to consider themselves a "business", this really isn't a big surprise.

When it comes to the 10th episode of this "Back to Basics" series, marketing goals are about as basic as things get when it comes to marketing.

How are you going to put together any sort of marketing plan without setting marketing goals?

Now, I get it. I'm sure you have plenty of ideas fluttering around in your head about what you want from your business... Maybe it's a certain income level, a specific rate per project, or attracting a certain type of client.

But here's the reality check: these are more like vague wishes than concrete, achievable goals.

Without shaping those vague ideas into SMART goals, you may find yourself in what I call "plateau hell."

Do you know that frustrating state where your business seems stuck? Perhaps you've hit a certain revenue mark - often around the $50,000 to $60,000 range - and you just can't seem to break through. You might even feel like you're regressing.

I've been there before, and it's not a fun place to live.

In this episode, I am sharing a tried and tested approach to goal-setting that can help you escape from the Freelancer Plateau Hell.

In this episode you’ll discover:

• Why the basics matter
• The business goals to aim for
• Increasing client value
• SMART goals for marketing
• The importance of promoting your business
• Using reviews to build trust and authority
• Why high conversion rates are a bad sign

For full show notes, visit https://6figurecreative.com/260

In the latest installment of our Back to Basics series, we're diving headfirst into an often overlooked yet vital subject: carving out your unique niche as a freelancer. Today's exploration centers on what I term "The Copycat Freelancer" dilemma.

Don't get me wrong... I’m not here to criticize. Instead, I want to guide you past this hurdle that's probably been holding you back for years.

Imagine I asked you, 'Why should a client choose you over your competitor?' What would your response be?

Most freelancers are stumped by that question, and if you're being honest with yourself, you probably aren’t doing anything unique that sets you apart.

The result? You end up competing on price alone, setting your rates based on what competitors are charging. Ultimately, it's a race to the bottom that builds zero client loyalty and makes your freelancing journey tougher than it needs to be.

In the episode, I delve deeper into the issue of differentiation and give you some help with carving out a unique place in your industry. Of course, this topic is nuanced, and there's a lot more to unpack.

In this episode you’ll discover:

• Why a UVP is important to your business
• The paperclip vs. the Prada bag
• Having an outcome-focused business
• How I got an unfair advantage (and you can, too)
• Setting yourself up as a specialized business
• Examples of well-differentiated businesses

For full show notes, visit https://6figurecreative.com/259

Today we're continuing with our "Back to Basics" journey by focusing on something that's often overlooked by freelancers - promotion.

Promotion is super important to keep the clients coming in, but a lot of freelancers think they just need to be good at what they do.

They admire those who seem to have endless work, thinking it all comes from word-of-mouth alone. But, in the early days of freelancing, just relying on referrals can be risky, leading to the scary "feast or famine" cycle.

This situation can force freelancers to scramble, taking any job they can just to pay the bills. These "bill-paying" clients might not always be a good match, and we might not even want to work with them, but bills gotta be paid, right?

I've been there, and I can tell you it's a quick way to burn out and start resenting your clients.

In our chat today, we're going to help you avoid getting stuck with just bill-paying clients by sharing six ways to promote your freelance work effectively. If you're having trouble finding enough clients, it's probably because people just don't know you're there.

That's where knowing how to effectively promote yourself comes in. By trying out one or two of the methods we're going to talk about today, you can bring stability to your work. More clients mean less stress, which lets you cherry-pick the projects you really love.

In this episode you’ll discover:

• How to avoid "bill paying work"
• Six promotion methods for freelancers
• How client value affects your business' needs
• Why referral programs work
• The benefits of paid promotion
• Why owned assets are so vital to your business
• Why Clients By Design is for you

For full show notes, visit https://6figurecreative.com/258

This week we're tackling a challenge we all face as creatives: how should we price our work? Getting this right is a huge deal, but damn it can be tricky!

Pricing your services isn't just about picking a random number. A lot of us tend to set our rates by looking at what others charge or by trusting our gut.

If that sounds like you, no shame, but this is the #1 way you end up undervaluing your work and undercharging. Part of this is about self-confidence, part of it's the fear of losing a gig.

If you're thinking, "That's totally me, always underpricing", it's all good. We've all been there. The key is to recognize this pattern and aim to break it. You've got to develop a solid strategy for setting rates that truly reflect your worth.

So, are you ready to take a deep dive into the sometimes-intimidating world of pricing? Let's kick the undercharging habit in the A$$ and figure out a better way to price your services.

In this episode, we'll walk through five different ways you can price your services. We'll dive into each method, discuss the pros and cons, and give you the tools you need to decide which one works best for you.

In this episode you’ll discover:

• The minimum income goal for any freelancer
• The consequences you face as a low-earning creative
• Overworking yourself with low rates
• How to price your services
• Using value-based pricing for your business
• Protecting yourself with flat rate pricing
• How to keep clients consistently coming back
• The gutsy payment method that big agencies can use

For full show notes, visit https://6figurecreative.com/257

Our ongoing series, Back to Basics, is all about diving deep into the foundation of freelancing. Today's focus is on the services (i.e. products) we offer as freelancers. This is the biggest difference between successful and struggling freelancers.

All too often, we choose our services based on what WE want, while putting little to no thought into what our clients want. It's like trying to sell a product with a flaw. Think of any garbage Amazon purchase you've made, where the only review you'd give is a warning to others.

That's certainly not the reputation we want for our services, right?

In this episode, we break it down into three distinct levels of service that you can offer. While there are many facets to this, sticking to the basics keeps us grounded, and honestly, it's a lot less overwhelming.

As an entrepreneur, I know how easy it is to leap into the complexity of advanced strategies. However, for this episode, we're keeping it straightforward and accessible.

My hope is that this episode provides a moment of clarity - an "Aha!" if you will. A moment that sparks fresh perspective, prompting you to say, "Hot damn, I hadn't thought about it that way. I've been doing this wrong."

After all, a single shift in perspective can be the game-changer that propels your freelance journey forward.

In this episode you’ll discover:

• The three tiers of freelancing
• Selling flawed services or products
• The basic Fiverr freelancer
• Providing an outcome rather than a service
• Why this episode is a lesson to our editor
• The damage ChatGPT is doing to butt-in-seat jobs

For full show notes, visit https://6figurecreative.com/256

We're navigating a series right now that we've lovingly titled "Back to the Basics." I'm particularly excited about today's episode where we peel back the layers on a topic that's often shrouded in mystique, over-complication, or sometimes, just plain neglect: Marketing.

You might ask, what exactly is marketing? Well, let's simplify it. As I've mentioned in previous episodes, the core of marketing is about presenting the right message, to the right person, at the right time.

Yes, it really can be as straightforward as that. When you unpack and understand each element of this mantra, you're well on your way to attracting more clients and growing your income from your creative prowess.

Now, I know what you're thinking. Many of you creatives might be wondering, "Marketing? Isn't that for big businesses??" Well, yes, and no.

Let's put it this way: To truly thrive in your freelance career, you need to embrace both the creative and the entrepreneurial spirit.

Also, you may be apprehensive about the idea of marketing, worried that it's a slippery slope toward becoming one of those overly pushy salespeople. I get it. But here's the good news - marketing doesn't have to be an "icky" process. Quite the opposite, in fact...

It can be a natural, authentic way of expressing the value you bring to your clients, without compromising your integrity or your creative soul.

So, for all of you freelancers who are passionate about your craft and want to learn how to generate a healthy income without feeling like you're selling out, this episode is designed for you.

We're going to break down the basics of marketing, helping you understand its core principles and showing you how it can be a positive, empowering part of your business.

Join us on this journey back to the basics, and let's redefine marketing together. No jargon, no fluff, just the essentials.

In this episode you’ll discover:

• The definition of marketing
• Marketing vs advertising
• Advertising vs. marketing
• The four Ps

For full show notes, visit https://6figurecreative.com/255

We all know that the freelancing world is thrilling, fulfilling, and at times, let's be real, a bit terrifying. One of the most daunting parts of freelancing (and one that I've grappled with myself) is cash flow management.

In today's episode, we're diving deep into this crucial topic. The one thing I want you to take away from this episode is how to skillfully manage your cash flow so you never have to see your bank balance hit zero.

I'm sure you've heard this saying before: "Businesses don't fail, they simply run out of money".

This isn't just some platitude, it's backed up by data.

A study cited by Business Insider tells us that 82% of small businesses (freelancers included) fail because of cash flow issues. That's right - they ran out of money. That's why today's episode is so crucial.

As someone who's seen my income swing wildly from one month to the next (like when I made $20,000 in January 2015, then just $1,200 in February 2015), I've learned first-hand the stress of getting this wrong.

You might be thinking, "But Brian, I'm just a freelancer. I don't have a big business with tons of employees and overheads. Do I really need to worry about cash flow?"

The answer is a resounding YES.

It doesn't matter if you're a solo freelancer or a big business, managing your cash flow is vital to keeping your business afloat and making sure you're not living paycheck to paycheck.

In this episode you’ll discover:

• The detrimental effect of fluctuating income on a small business
• Why freelancers need to invoice quickly and accurately
• Building up a strong cash position to avoid cash flow issues
• How to avoid your business shutting down
• Collecting payments for unpaid invoices
• Why waiting for payments is killing your business
• Being responsible with credit

For full show notes, visit https://6figurecreative.com/254

Here's how most freelancers manage their money...

Step 1: They check their bank account

Step 2: They wonder where all their money went.

If that sounds like you, then I want to help you avoid running your business like that.

I've taken the time to simplify the budgeting process for you, focusing on creating an easy, actionable system that you can actually use. This episode is short, sweet, and perfect for those who are looking to get a handle on where all your damn money is going.

My goal is to help you be more intentional with your money and avoid that dreaded feeling of having your hard-earned cash just disappear. In this episode, I'll teach you how to automate your budgeting process so that you never spend what you don't have.

This podcast is specifically tailored for business owners and freelancers, but I believe anyone can benefit from the process I share in this episode. So, whether you're new to the show or a returning listener, I hope you'll join me on this journey back to the basics of budgeting.

In this episode you’ll discover:

• How to budget and plan for your money
• The pitfalls of not creating a budget
• Splitting your funds into multiple accounts to ensure your liquidity
• The limits of your operating expense account
• Using the Profit First system for your business

For full show notes, visit https://6figurecreative.com/253

We're continuing our "Back to Basics" series, and in this episode, we're diving into the not-so-exciting world of business banking for freelancers. But before you think about skipping this one, let me tell you why it's a must-listen.

As someone who's gone through more than 10 different banks over my freelancing journey, I've learned a thing or two about what it takes to find the right bank for your freelance business.

Why is this so important?

Well, if you're unhappy with your current bank or just starting your freelance journey, this episode will save you from the frustration and headaches of dealing with subpar banks that just don't meet your needs. Plus, it might even save you from making the same mistakes as "dumb Brian" (that's me!).

So, if you're ready to learn how to choose the right bank for your freelance business and avoid those dreaded deal-breakers, give this episode a listen.

I promise to keep it short, sweet, and to the point – even for those of you who think you couldn't care less about banking. You might just be surprised by how much this knowledge can impact your journey toward a happier, healthier, and more profitable freelance business.

In this episode you’ll discover:

• Why to avoid big banks and local banks
• What to look for in a business bank account
• Fees to avoid on your next bank account
• The importance of creating a separate business account
• Set up your bank account today!

For full show notes, visit https://6figurecreative.com/252

If you've ever wondered whether you should operate as a sole proprietor or form an LLC, this episode is just for you! We'll dive into my own personal journey, why I avoided LLCs for so long, and ultimately, how you can make the best decision for your freelance business.

Now, I want to point out that this discussion is specifically for US-based freelancers. I wish I could cover every business entity in every country, but my knowledge is limited to what's available in the US. So, if you're based elsewhere, I apologize, and I hope you still find value in the conversation.

In this episode, we'll explore the key differences between a sole proprietor and an LLC, and how they can sometimes look and feel the same. I'll also share some recent insights I've gained to help you make a more informed decision for your business.

I truly believe that this episode will provide you with a better understanding of the advantages and disadvantages of both sole proprietorships and LLCs, ultimately helping you choose the best path for your freelance business. So, grab a cup of coffee, get comfortable, and let's dive into this (not so) exciting topic together!

In this episode you’ll discover:

• Which business structures to consider for your business
• The advantages of running an LLC
• How to set up your LLC

For full show notes, visit https://6figurecreative.com/251

I wanted to share something with you that's been on my mind lately... as a self-taught entrepreneur, I skipped SO many of the basics when it comes to running a healthy business.

This dawned on me when I found myself looking up answers to things most people should know when they first start their businesses.

This made me realize that the vast majority of freelancers probably have similar blind spots in their own businesses, so I've decided to do something to celebrate our 250th episode...

We're taking a step back from our normal "advanced" topics to revisit the fundamental basics of freelancing, and I'm inviting you to join me on this journey. No matter your experience level or income, we all have something to learn and improve.

In this episode (and the upcoming series), I'll be sharing my own experiences as a self-taught freelancer who's made multiple millions but still needs to figure out some of the basic things I've skipped.

My goal is for us, the 6 Figure Creative Community, to come together and create healthier, happier businesses. And I believe that starts by focusing on the fundamentals.

For full show notes, visit https://6figurecreative.com/250

This week's episode of the 6 Figure Creative podcast is part 2 of my in-depth discussion with Mike Cervantes.

Mike is a highly successful freelance mastering engineer who has collaborated with renowned artists such as Dolly Parton, Avril Lavigne, and Snoop Dogg. His impressive achievements include over 23 Billboard #1s and at least two gold records.

In this episode, Mike shares his secrets on how he's built out systems to manage and fulfill thousands of projects per year. He also discusses the future of his business (including Dolby Atmos & AI) and what he thinks it takes to become a one-person 7 figure freelancer.

This episode is jam-packed with valuable insights and practical advice from one of the most successful creatives in the industry. Whether you're an audio engineer, a graphic designer, a videographer, or any other type of creative freelancer, you'll find something to take away from this episode.

In this episode you’ll discover:

• Dealing with growing pains in your business
• Why a second set of gear is only worthwhile if you're running in-the-box
• Setting yourself up for a long career while having a home life
• The future of mastering and AI
• Atmos vs. stereo audio
• Competing in a market where tens of thousands of songs are added to Spotify daily

For full show notes, visit https://6figurecreative.com/249

Ever felt like you're a tiny fish who's struggling to stand out in a vast ocean? Like you're drowning in the "sea of sameness" in an overcompetitive industry? If that's you, here's the good news: There's hope...

You can still succeed... even when you're starting out as a "copycat" in a highly competitive market. This week's episode is a must-listen for anyone looking to make a name for themselves in the audio industry (or any competitive industry, for that matter)

Meet Mike, a multi-six-figure freelance mastering engineer who's swum with the big fish, working with A-list clients like Dolly Parton, Avril Lavigne, and Snoop Dogg. With over 23 Billboard #1s and at least two gold records under his belt, Mike's here to help you navigate the choppy waters of freelancing success.

In this must-listen episode, Mike shares his insights on:

• How he got traction early in his career despite the competition
• The importance of choosing a business name vs. going under his personal name
• His evolving approach to client acquisition from his early days until now
• The art of juggling thousands of projects per year without losing sight of quality and passion

Whether you're an audio professional, or just someone interested in the behind-the-scenes of the music industry, this conversation with Mike Cervantes is packed with valuable insights and actionable advice.

For full show notes, visit https://6figurecreative.com/248

Do you ever feel like your freelance business could be so much more, but you're missing a few key ingredients? Imagine a world where your perfect clients are eager to work with you, your rates keep climbing, projects run like a well-oiled machine, and clients keep coming back for more. We've got just the right insights for you in our latest podcast episode!

In this episode, we'll explore the essential elements needed to create a thriving, successful freelance business. Just like a photographer needs a camera, lens, and the perfect lighting, your business calls for specific components to flourish and grow.

We'll dive into the three core building blocks that will help you craft a complete, well-rounded freelance business:

1. An exceptional "product": Sharpen your creative skills, set yourself apart from the sea of sameness, perfect your onboarding process, and streamline the fulfillment, revision, and delivery stages.
2. A proven business model: Uncover the pros and cons of four appetizing business models - hourly billing, project-based, retainer/subscription, and commission-based - and choose the one that best suits your niche and goals.
3. A process for attracting clients: Learn the art of lead generation, lead nurturing, sales, and referral processes that will keep your pipeline full and draw the clients you've always wanted.

As a passion-driven freelancer, you might find it challenging to think of your work as a "well-oiled machine." But embracing this mindset will unlock more income, fewer headaches, and consistent growth for your creative business.

Don't miss the chance to tap into your full creative potential and turn your creative skills into a thriving, fulfilling business.

In this episode you’ll discover:

• How your business is like a car
• The three machines to improve your business
• Tailoring the experience of every client for the ultimate luxury
• Using systems and processes for consistency
• Offering a productized service vs. a bespoke service
• Subscription vs. single-sale businesses
• Creating your lead generation process
• Staying top of mind with lead nurture
• How to qualify your leads

For full show notes, visit https://6figurecreative.com/247

Ever stumbled upon someone who's basically a human ATM, overflowing with cash, and still living the dream without a care in the world? No? Well, neither have I, but let's talk about them for a sec.

These super successful, carefree people seem almost mythical, don't they?

It feels like people are either working 24/7, kissing their social lives goodbye, or they're partying non-stop, leaving their businesses to collect cobwebs.

And then there's the majority whose lives are just a hot mess in general. But what about those exceptional folks who've got everything under control? Well, they follow this little thing called The 80/20 Rule.

You've probably heard of The 80/20 Rule before, but maybe you haven't given it much thought (like those New Year's resolutions or that gym membership card you never used).

If you're wondering what The 80/20 Rule is or you just need a reminder on how to use this magical life hack, this episode is for you.

In this episode you’ll discover:

• What is the 80/20 principle, anyway?
• How the 80/20 principle affects your business
• Maximizing your profits by reducing your workload
• Enriching your personal life using the 80/20 principle
• How to review your business through the 80/20 lens
• What not to do when you have a “f*¢k it” moment
• Dealing with shiny object syndrome using the 80/20 principle
• Prioritizing the pillars of your life

For full show notes, visit https://6figurecreative.com/246

Are you ready to make your freelance life more efficient, enjoyable, and, let's face it, less chaotic? Our latest podcast episode is the perfect companion for your creative journey!

Discover the secrets to organizing your freelance business for more consistency and room to grow. Say goodbye to flying by the seat of your pants and welcome the magic of creating your very own "recipes" using the TOTS Playbook Method.

In this episode, we explore:

• Starting small: Pinpoint the tasks that zap your energy and learn to map out your client journey from start to finish.
• Crafting your recipe: Master the TOTS Playbook Method (Training Video, Outline, Timing, and Specifics) and capture your creative process with our favorite tools.
• Fine-tuning your masterpiece: Gather feedback, make tweaks, and keep polishing your process for outstanding results.
• Growing your creative world: Embrace the benefits of systems and processes to take on more projects without losing your sanity.

Don't miss this opportunity to level up your freelance adventure and tap into your full creative potential. Experience the difference that a little organization can make for your creative work and well-being.

🎧 Are you ready to unleash your creative superpowers? Click here to listen now!

In this episode you’ll discover:

• Why creatives are prone to inconsistent results
• Creating playbooks to give your clients great final products every time
• What's top of mind for you to outsource?
• Breaking down TOTS
• The creative mindset vs the entrepreneurial mindset
• Creating replicable results for your clients

For full show notes, visit https://6figurecreative.com/245

What if breaking the rules and embracing your uniqueness could revolutionize an entire industry? 🤯

Meet Paco de Leon, a trailblazer who defied conventional wisdom and turned the world of finance on its head by being unapologetically herself.

As the author of Finance for the People and founder of The Hell Yeah Group, Paco has leveraged her personal brand to create an irresistible appeal that sets her miles apart from the competition.

Her unconventional approach has landed her features on TED, New York Times, Forbes, Business Insider, NPR, Vice, Bloomberg, Good Morning America, and countless others.

How did Paco achieve such success in an industry as notoriously bland as finance? She wholeheartedly embraced her uniqueness and used the 80/20 principle to make everything she touches turn to gold.

Feeling like you're putting in endless hours of work but not gaining any traction? Let Paco de Leon be your guide! Join our conversation to make this year a resounding "Hell Yeah!" year 🚀

In this episode, you'll uncover:

• How Paco's unique approach distinguishes her from "regular" bookkeepers 📚
• The secret to maintaining a low client number while maximizing revenue 💰
• How to repel the wrong clients through strategic branding 🚫
• Running a thriving business without constant self-promotion 🌱
• The art of practicing energy efficiency in your brain 🧠
• Utilizing processes and procedures to scale your company 📈
• Learning business skills from playing in a band 🎸
• Overcoming fears and obstacles in your entrepreneurial journey 👊
• Crafting a career-focused marketing plan for long-term success 🎯

For full show notes, visit https://6figurecreative.com/244

The Freelancer's Guide to Escaping the Hourly Grind and Scaling to $10k Months with Package Pricing

From Hourly to $10K: The Package Pricing Strategy That Will Revolutionize Your Freelance Business

You’ve probably heard my rants on hourly vs. project-based pricing before…

Yet you're still charging by the hour or day.

I've heard all the excuses at this point"

• “Well yeah Brian, project pricing works for some people, but not me.”
• “What if I spend too much time and I lose money?”
• “What if my client wants all this extra random stuff done after we start the project?”
• “I do WAY too many things to bundle them into one project price!”

Well, Brandi Mowles, from the Serve Scale Soar Podcast, is here to show you that you can simplify your packages, without a bunch of added work... and the best part is that you can do it more profitably than hourly projects.

Brandi debunks the common myths, mistakes, and reservations freelancers have on switching from hourly to package pricing, and helps them hit the $10k per month mark without a team.

If you’re ready to get out of the day-to-day hourly grind, and truly soar in your business, listen in on my conversation with Brandi Mowles!

In this episode you’ll discover:

• How to make your marriage last (hint: pick the right person)
• Why package pricing is advantageous if you set it up properly
• Avoiding the pitfalls of package pricing
• What "package hacking" does for your business
• How to set your pricing for packages
• Using "up to" language in your pricing
• What's the most important to you?
• Why package pricing should not be based on your time
• Raising your prices on existing clients

For full show notes, visit https://6figurecreative.com/243

Writing all of the different elements for your website is one of the most painful things... especially if you're trying to create a website that turns strangers into clients.

Unless you are a copywriter, typing out a persuasive sentence feels like:

“Selling out”

“Overstating your achievements”

or

“Being another sleazy salesperson”

When these thoughts pop into our heads, it’s important to realize “persuasive” does not mean “sleazy.”

Converting the strangers on your website into paying clients is a massive step towards getting out of the feast-or-famine lifestyle, and you can do it without compromising any of your values.

Whether your website conversions are floundering, your about page is blank, or you just can’t get that client to respond with a testimonial, Delia Monk has answers for us!

As an expert in conversion-focused copy, she helps us turn all of our boring, vanilla website copy into personality-driven, radiant, and most importantly, high-converting websites.

Listen to my conversation with Delia to take the next step toward building your new 24/7 lead-generating machine!

In this episode you’ll discover:

• Why copywriting is incredibly important for your website's conversion rate
• Common copywriting mistakes on freelance websites
• Making yourself shine to stand out from your competition
• Turning testimonials into copy for your website
• Discovering why clients come to you
• Reasons to avoid stuffy, corporate copywriting
• How to resuscitate your about page
• Using stories to sell your services
• Staying current on copywriting trends

For full show notes, visit https://6figurecreative.com/242

You are AMAZING at what you do as a creative. You create stunning designs, produce incredible music, or breathe life into visual media like photos or videos. Paid ads aren’t for you, right?

The truth is, paid ads can work for anyone, including freelancers. 

This has been proven time and time again, in industry after industry… Paid ads are one of the quickest ways to multiply your income and bring in more clients.

The beauty of paid ads is that you have complete control over them.

It’s not like referrals, where you’re sitting around waiting for someone else to send you clients.

It’s not like cold outreach, where you feel like you’re spamming people.

It’s not like social media, where you’re relying on the algorithm gods to put your content in front of people.

By using paid ads, you can take matters into your own hands and steer your business in the direction you want.

If you’ve tried paid ads before and they “didn’t work,” don’t give up just yet. 

In this episode, I debunk 6 paid ads myths that are holding you back from using this powerful lead-generation tool.

In this episode you’ll discover:

• The pros of paid ads
• Why survivorship bias is bad for business
• How paid ads can boost your business with real leads
• Why it's your fault if a client hires someone else and has a bad experience
• "Paid ads don't work for me" - nah, you just didn't try
• The perks of Client Financed Acquisition
• Building a long-term snowball using paid ads
• Looking to other industries to learn how to use paid ads for your business

For full show notes, visit https://6figurecreative.com/241

I know the internet hasn't shut up about AI over the past couple of months, and you're probably thinking “dammit Brian, not another person talking about AI." But, hear me out...

Right now, AI isn't something to be afraid of, but actually, a tool that can be used by freelancers in a bunch of ways...

• Having trouble figuring out how to fire a client politely after too many red flags? AI can help you.
• Are you struggling to come up with ideas for what to post on social media? Again, AI can help you.
• Trying to write an effective, non-cringe "about me" section for your website? AI can help you with that, too!

Of course, you could always do this stuff on your own, but why make things harder for yourself? It’s a hell of a lot easier to let AI do all the heavy lifting and simply go back to tweak some words here and there.

Instead of jumping on the pity party bandwagon of:

“ChatGPT is going to take our jobs!”

Or brushing it off as:

“This is just another crypto phase…”

The truth is, AI is here to help you, not to replace you (at least, not yet🤖).

Ready to take advantage of the opportunity that AI tools like ChatGPT can offer your business? Join me as I walk you through 9 ways to make ChatGPT and other AI tools work FOR you as a freelancer, not against you.

In this episode you’ll discover:

• Why AI isn't the end of the world for most freelancers
• How to use ChatGPT to respond to emails
• Using AI to help choose your business name
• Coaching AI to give the output you want
• The power of AI in SEO
• Creating social media content using AI
• Crafting excellent ad copy by using Chat GPT

For full show notes, visit https://6figurecreative.com/240

If I were to ask you to think of the most bizarre marketing ideas you could think of to get clients, what would you say?

I'd almost guarantee it doesn't include any of these:

• Fax machine marketing…
• Writing sea shanties…
• Performing puppet shows in client meetings…
• Cold outreach with homing pigeons???

These ideas are ridiculous, right?

Well, the creative marketing agency Dingus & Zazzy doesn’t think so. Their mantra is "no idea is a bad idea until we try it".

And you might say:

“There is no way these methods would work, they’re way too far out there!”

And to that, I'd say JUST LOOK AT THE NUMBERS…

Dingus & Zazzy are bringing in over $500,000 per month in recurring revenue.

Yes, you read that right… per MONTH.

And this isn’t just a good month. This is automatic, recurring revenue every single month!

Whether you have aspirations of earning $500,000 per month, per year, or even $50,000 per year, this conversation has applications for your creative business at any level.

Listen in on my eye-opening conversation with Becca Kingsbury, co-founder and COO at Dingus & Zazzy, about her mastery of the recurring unlimited business model, hiring over 150 creative employees, and scaling to nearly 8 figures per year by using… interesting marketing methods.

In this episode you’ll discover:

• The reasons for Dingus & Zazzy's zany name
• Offering unlimited work to your clients as a form of differentiation
• Finding your pricing by shooting in the dark
• Hiring the right people to support your company culture
• Encouraging your staff to solve problems proactively
• Using whacky ideas to make people remember your
• When it's time to fire the customer
• Calling your clients proactively to keep them active
• Focusing on your newest clients for smooth onboarding

For full show notes, visit https://6figurecreative.com/239

I see a lot of creatives comparing themselves to their successful peers, saying things like:

• “Oh they have more experience than me, that’s why they can charge higher prices…”
• “They have a bigger network than me, that’s why they have more clients!”
• "They niched down, but I don't want to do that because it's not fun".

While having experience, a network, and a niche are helpful to becoming a successful creative, I want to show you an example of how those things are NOT all required when you're early in your career.

Meet Joana Galvão.

Joana is the owner of the incredibly successful GiF Design Studios. When she launched her freelance design career straight out of college, her calendar was booked solid for 6 months...

Without years and years of experience…

Without a long list of contacts and relationships built up over time…

Without niching down...

Now that we have those excuses you had out of the way, listen in on my conversation with Joana to break down the concepts of lead generation, referrals, and how to thrive as a creative!

In this episode you’ll discover:

• How Joana launched her brand new freelance career with a calendar full of paid projects
• How she earned $2k in ten days to pay for an unexpected expense
• The problems with accepting any request a potential client has
• How to stand out (and get clients) as a generalist in a "red ocean"
• How she's turned "word of mouth" into a strategy
• Asking easy questions to get a response
• The $60k cold email
• Forming strategic relationships to grow your network
• Handling cash flow problems in your business
• Asking for referrals the right way
• Ways to keep yourself accountable as a business owner

For full show notes, visit https://6figurecreative.com/238

I know, I know, as soon as you hear “SEO,” you throw your headphones across the room and continue on with whatever fluffy, fun creative task you’ve been working on the past eleven hours.

While the technical jargon of SEO, marketing, and web traffic sounds boring as all hell, I’m here to suggest that you give it a chance.

The reason you should take a second glance:

Infinite…

Money…

OK, that's an over-exaggeration.

But just think about how many problems would be solved for you if you had 1,000,000 people coming to your website Every. Single. Month.

You'd never need to worry about making ends meet again. No more fumbling around on social media. No more endless barrage of cold email pitches.

If you are diligent about the SEO practices in this episode, you can develop completely organic traffic to your website (that means NO paid ads) and even monetize the visitors that show up through affiliate marketing.

Having worked with Disney, Omega, Nintendo, and many more big brands, Jacob Cass is THE guy to listen to when it comes to the secret sauce behind SEO.

If you haven’t quite hit that 1 MILLION site views per month milestone (like Jacob has), give this episode a listen!

In this episode you’ll discover:

• How Jacob became a digital nomad before it was cool
• Growing your business with focus and intent
• Using affiliate marketing to boost your income
• Scaling your business with SEO
• Researching keywords for SEO ranking
• The tools you can use for SEO ranking
• Understanding domain ratings
• Determining your entrepreneurial personality

For full show notes, visit https://6figurecreative.com/237

After covering the marketing, sales, and problem-solving skill stacks last week, we should be ready to knock our creative business out of the park, right?

Not quite yet...

There are a few more “non-creative” skill stacks that are essential to get right if you want to be a well-rounded and effective freelancer in 2023 and beyond.

Some creatives may look at these skills and say…

• “These things don’t inspire me.” 
• “I only need to get better at my craft.” 
• “I’m bad at these, so I can’t improve them!”

If that sounds like you, then all I can do from the comfort of my sofa as I type this is facepalm. 🤦🏻‍♂️

Do you, your income, your business, and your clients a favor by at least giving this episode a shot. 

I wholeheartedly believe investing time and energy into these 5 skill stacks will improve your relationships, increase your productivity, and help you earn more this year.

In this episode you’ll discover:

• Focusing on a wide band of skills rather than the selfish "I band"
• Making friends and maintaining relationships
• The skill of having self-awareness
• Combining focus and discipline
• The dilemma of opportunity cost
• Using tools to manage your time
• Why you need systems and processes
• Understanding your business's key performance indicators
• Knowing how and when to hire staff

For full show notes, visit https://6figurecreative.com/236

Every year, I'm going to bet that your niche is getting more and more competitive.

There's always another music producer, photographer, designer, copywriter, developer, or videographer popping up out of nowhere... And the scary part is... They're actually really good at what they do.

What can you do to stay ahead of the competition?

Get better at your craft? Probably not...

Instead, you need to become a "Full Stack Freelancer" if you want to be a successful freelancer in 2023 and beyond.

There's a laundry list of other "noncreative" skills that will do so much more for the success of your business, and in this episode, I’m going to delve into 3 of my most essential skill stacks to put you on the road to becoming a competent full stack freelancer this year. 🤘

In this episode you’ll discover:

• Becoming a full-stack freelancer
• The foundation of being a freelancer
• Honing your marketing skills
• Copywriting for small businesses
• Basic design for freelancers
• Understanding paid ads and funnels
• The strategy behind your business' marketing plan
• Confidence and conviction
• Persuading leads that you are the best option (because you are)
• FITFO in your full stack

For full show notes, visit https://6figurecreative.com/235

What did I learn building a BRAND new 6 figure income stream last year?

Of course, the idea of building a new 6 figure income stream sounds great right?… until you’re a year in and still not making the progress you wanted to.

It feels like paddling toward an island that never seems to get any closer. Why not chuck the paddle and give up?

The good news is you’re not alone! I’ve been there, and no matter how bad it feels, slow and steady still wins the race.

“But Brian, you’re already successful, how can you relate to us beginner business owners?”

Well, I just started a BRAND new income stream in 2022, and I want to let you in on 9 specific actionable lessons that I learned (and re-learned) while building it to 6 figures.

Enough generic “here’s what I learned in 2022” talk, let’s dive into the nuts and bolts of exactly what I had to learn from $0 to 6 figures revenue in 2022!

In this episode you’ll discover:

• Why slow and steady wins the race
• Removing yourself from bad friendships
• Choosing the right pricing
• The wins paid advertising can provide
• Fixing the bottlenecks you're facing
• Keep growing your skills!
• Don't run your business alone
• Spend time creating a plan

For full show notes, visit https://6figurecreative.com/234

It's officially 2023, and this is the time of year everyone starts looking to the future of what's possible.

• Is this the year you finally leave your day job behind?
• Is this the year you finally crack $100k in revenue?
• Is this the year you finally break $100k in profit?

Whatever your goal, one of the most helpful things I can do as a podcaster is show you someone who's accomplished all of these things in a relatively short amount of time.

Lydia Kerr of Telltale Design Co made the transition from "side hustle" to $20,000 per month in less than 4 years of starting her design business.

 In this interview, you'll hear her story of how she launched Telltale Design Co while working a full-time day job, and she replaced that day job income within just a few months of freelancing, and ultimately how she made the shift from "low-dollar $500 project" freelancer to a "premium-priced $10k project" business owner.

In this episode you’ll discover:

• How Lydia went from 0 to full-time in a few short months
• Growing your business to multiple six figures in under five years
• The difference between living in a small town or big city
• Why your $500 client will never be your $5,000 client
• Using social media to promote your business
• Working within clients' budgets
• Being honest with your clients
• Creating mutual respect with clients
• What tools to use for your business

For full show notes, visit https://6figurecreative.com/233

I'm sure you already know how easy it is to get bogged down by the day-to-day tasks and admin work that comes with running a freelance business. You probably don't know all of the amazing tools out there that (when used correctly) will help you focus on what you do best... Create.

By leveraging the right tools, you can increase profits, reduce frustration, and create a sense of calm in your workflow. From project management and invoicing tools to marketing platforms and collaboration apps, we'll discuss my top 11 favorite tools every creative freelancer should have in their toolkit.

Whether you're just starting out as a freelancer or you're looking to take your thriving business to the next level in 2023, this episode is for you.

Listen now to learn how these tools can help you streamline your workflow, stay organized, and grow your business.

In this episode you’ll discover:

• Why you should invest in the tools you need
• The toxicity of the blue-collar mindset
• Solving internal communication for your team
• Staying on top of client relationships the easy way
• How to keep productivity high as a freelancer
• Bookkeeping made simple
• Choosing the best payment provider
• Saving hours per week on audio/video editing
• Using your external brain to stay organized

For full show notes, visit https://6figurecreative.com/232

The sad reality for most freelancers is that they're just offering the same "copycat" services as everyone else around them. Because of this, they're stuck in a competitive hell.

This is called a "commoditized service".

Think about how you buy a commodity like salt and pepper... You look at the shelf and buy the first thing you see that matches your pricing expectation. As far as you're concerned, all the options are pretty much the same.

This is what it's like for freelancers. Anyone who's looking to hire a freelancer can literally "shop" Fiverr.com for dozens of different creative services where thousands of freelancers are competing with each other.

In the perfect world, you'd find a way to stand out and become a "monopolized service", but that takes a LOT of time, effort, and energy to develop the necessary skills.

The good news is that you can still thrive in an extremely competitive industry, and this week's episode will give you 6 ways to get more clients even as a copycat freelancer.

In this episode you’ll discover:

• Why you need to stand out as a freelancer
• The dangers of rock bottom pricing in commoditized services
• Reviews vs. testimonials
• Providing a premium service for your customers
• Finding clients who know, like, and trust you
• Digital relationships
• The value of good copywriting for your business
• Funnels for freelancers

For full show notes, visit https://6figurecreative.com/231

Have you ever checked a price for a flight, only to come back later and see that the price increased (or decreased) significantly?

This is something called "dynamic pricing", and it's what some of the largest businesses in the world do to maximize their profits.

This is a technique I learned in 2015 when using a new "dynamic pricing" tool on my Airbnb, and it added a 20% boost to my rental income.

It worked so damn well that I brought the same idea to my freelance business that same year.

If you're looking for clever ways to give yourself a pay raise, maximize your income, and fight against inflation by using supply and demand to your advantage, this episode is for you.

In this episode you’ll discover:

• Why you should go fill out our feedback form right now
• Using dynamic pricing to make the most profit for your business
• How to determine your pricing based on timing and schedule
• Why it's ethical to charge annoying clients more
• Why last-minute projects are often the worst to work on
• Filling your last-minute schedule gaps with "fire sale" rates
• Who to blame if you get called out (hint: it's Brian)
• Why you deserve this!

For full show notes, visit https://6figurecreative.com/230

The message of this week's episode is simple...

Raise your gosh darn rates.

There are way too many dangers of perpetually undercharging for your services (which we discuss in this episode).

There are also so many benefits to your life/business when you charge more that you can't keep putting off rate increases.

You might even need to completely restructure your services so you can charge more, but the effort is worth the result.

In this episode you’ll discover:

• Why low prices are a red flag for clients
• Low rates = bad clients
• The threshold of raising your rates
• Lifetime client value and your business
• Why being business-savvy makes you a better creative
• The importance of understanding your market and clients
• DON'T RUSH your work
• Why ignoring people outside your network is a fatal mistake

For full show notes, visit https://6figurecreative.com/229

If you've been stuck at 4 or 5 figures per year as a freelancer, there's likely one ingredient that is holding you back from growth.

Without this ingredient, it is 100% impossible to get clients, grow your income, and get past the 6 figure mark (if that's your goal).

In this week's episode of the 6 Figure Creative Podcast, my buddy Mark Eckert and I map out the path you can take to overcoming all of the hurdles between you and this incredibly important missing ingredient.

In this episode you’ll discover:

• How to move from four/five figures to six figures+
• Why you aren't full time yet
• How to revamp your entire public-facing identity as a freelancer
• The difference between advertising vs. content marketing and why this matters for freelancers
• Why you should be producing more than consuming
• How sticking to a schedule or routine can tie all of this together

For full show notes, visit https://6figurecreative.com/228

Is your income in a constant feast-or-famine cycle? Some months might look great... But then all of your projects seem to dry up, and you're left scrambling for clients.

This sort of cycle can be brutal for your business, personal life, and mental health, but this cycle doesn't have repeated for the rest of your life.

There are likely 3 things keeping you trapped in this vicious cycle, and this episode breaks down how to finally break the cycle.

If you're ready for more consistency, dependability, and stability in your monthly income, add episode #227 of the 6 Figure Creative Podcast to your podcast queue ASAP!

In this episode you’ll discover:

• How Brian scored $12,000 flights for $200
• Why you're comfortable in your day job
• Taking responsibility for your business' success (or lack thereof)
• What's keeping you on the feast-or-famine rollercoaster
• The best solution to an inconsistent business
• How to work smart, not hard
• The key to consistent client acquisition

For full show notes, visit https://6figurecreative.com/227

So you made it to $100,000+ per year... Congrats. Too bad you made so many sacrifices that you're constantly stressed out, you're missing out on time with friends and family, and you resent your business.

The irony is that you became a freelancer because you hated your day job and you wanted to work for yourself. Now, you feel like you have 50 "little bosses", and you hate your life a little bit more with each new client you gain.

If this sounds like you, it may be time to put boundaries into place to get to that sweet spot between hitting your income goals while also enjoying your life and business.

In this week's episode of the 6 Figure Creative Podcast, I give you 6 different boundaries you should have with your clients so you can actually stay happy, healthy, and profitable.

In this episode you’ll discover:

• Maintaining mental and physical health while you're running a business
• How to handle revision requests without losing your mind
• Eliminating one of the most painful freelance experiences
• How to keep your clients from taking advantage of your kindness
• Boundaries for corporate/agency clients
• Using boundaries to avoid scope creep
• Avoiding stress with payment issues
• How to learn more about building your client acquisition machine

For full show notes, visit https://6figurecreative.com/226

If you've ever felt like your freelance life has been a neverending feast-or-famine roller coaster, chances are you're missing one (or more) pieces of a full client acquisition machine.

You've likely "dabbled" with bits and pieces here and there, but you've never fully built each of the individual parts and refined them to the point where everything is working as a well-oiled machine bringing you high-quality clients every single month.

In this week's episode of the 6 Figure Creative Podcast, I break down each of the major parts of your Client Acquisition Machine, as well as what specific numbers you should be aiming for as a benchmark.

If you've ever wanted more stability and predictability in your business, and you want a clear roadmap for how to make 2023 your best year ever, this episode is for you.

In this episode you’ll discover:

• How to solve a consistency issue in your business
• Why dabbling is slowly destroying your income stream
• The foundation of your Client Acquisition Machine
• Creating a transformational outcome for your clients
• Building your Marketing Mothership
• Your responsibility to sell to those who need your service
• The parallels between software and freelancing
• Nurturing your leads for a long-term relationship
• Fine-tuning your Client Acquisition Machine

For full show notes, visit https://6figurecreative.com/225

Did you know that closing too many clients can be a bad thing?

I know it sounds completely backwards, but a high sales conversion rate (70%+) is usually a sign of an unhealthy business.

In episode 224 of the 6 Figure Creative Podcast, I break down the two reasons why a high sales conversion rate is a bad thing, and what two actions you can take to build a happier, healthier freelance business.

In this episode you’ll discover:

• Why "winning" too many clients is a bad thing
• The ideal close rate for your sales process
• What to do if your close rate is too high
• Avoiding the scarcity mindset of wanting to win every client
• Sales leads vs. marketing leads - and why they are important
• When to raise your rates

For full show notes, visit https://6figurecreative.com/224

How much is an average client worth to you? Whatever that number is, imagine how much more they'd be worth to you and your freelance business if they were paying you that amount every single year.

Now imagine how successful you'd be if every single client you've ever had was paying you the amount every year for the rest of your career.

That's the reality for those who run recurring subscription businesses, however, most freelancers only offer one-and-done packages.

Whether you call it a retainer, subscription, or simply a "monthly fee", most who follow this podcast would love the idea of acquiring a client one time and having them keep paying you every single month.

But... What if your service just "doesn't make sense" as a recurring subscription?

If that's you, I'd challenge you to listen to this episode of the 6 Figure Creative Podcast. No matter what service you offer, there's likely some way to shift your clients to a recurring income model.

Our guest this week, Annemie Tonken, has managed to build her family photography business to 6 figures per year from 6 hours of work per week.

If you want to learn how she's managed this, and how she's launched a highly-successful recurring-subscription photography service in an industry where very few others are doing the same, listen to episode 223 of the 6 Figure Creative Podcast ASAP.

In this episode you’ll discover:

• Transitioning your freelance business to a recurring revenue model
• Becoming a more efficient business-manager
• Solving your clients' ultimate needs so you can earn more on each project
• The hidden benefits of a recurring revenue model
• Average client value and the impact this stat has on your business
• How to keep your subscribers happy, active, and paying
• The key factors of adding value to your client's lives (for maximum profit)
• How she earns a 6-figure income from 6 hours of work per week

For full show notes, visit https://6figurecreative.com/223

Love it or hate it, email marketing is the closest thing there has ever been to a "magic pill" for anyone looking for stability in their month-to-month income.

The sucky thing is...most of us "fall victim" to email marketing ALL THE TIME. You get tons of tons of emails from people offering their products and services, but you never make use of this powerful tool yourself.

Most freelancers I see are making one (or more) of these mistakes:

• They think social media is the best long-term play (it's not)
• They think they can have the same success and stability 1 on 1 (you can't)
• They think "join my newsletter" is a great way to build their email list (it's not)
• They're actually building their list, but they're never sending emails (not good)

If you want a time-tested, surefire way to stay top-of-mind, build trust, and actually reach the audience you've built, email marketing is where it's at.

If you're having success on social media right now, I'm begging you to take this time to build an email list so you're safe/secure in the long run.

Social media has historically always become a "pay to play" world for business owners, and Tiktok is already making that shift. Don't make the mistake of thinking that party is going to last much longer.

If you're open to the idea of building, growing, and using an email list to grow your reach, and you like the idea of building trust in a one-to-many setting, this week's episode of the 6 Figure Creative Podcast is for you.

In this episode you’ll discover:

• Why social media is not the savior people think it is
• The number one platform small businesses need in their toolbelt
• Staying top of mind with clients and leads
• Setting up your first lead magnet funnel
• How to attract email subscribers
• The key to a juicy lead magnet
• What Yahoo! did wrong with their website (and how it applies to growing your email list)
• The math behind running paid advertising
• Profitable Facebook ads for freelance creatives

For full show notes, visit https://6figurecreative.com/222

Here are a few of the biggest lies when it comes to marketing your freelance business.

• "If I'm good enough, people will find me and hire me"
• "The only marketing I need is word-of-mouth"
• "If I market myself, I'll come across as desperate"
• "This sort of stuff doesn't work for freelancers"

If any of that sounds like you, my guess would be you likely have very little predictability in your income.

You might go from having more gigs than you can handle, followed by extreme famine periods where your calendar dries up (along with your bank account).

If you want steady, predictable income for your business every single month, there are 4 key things you need in place.

If you're even missing one of these four pieces, you're making your path to predictability extremely difficult (or impossible).

In this episode you’ll discover:

• Marketing plans for freelancers
• When email lists are vital, vs. when they're optional
• "Proposing" via text message
• The "3% rule" and the "80/19/1 rule"
• How your niche affects your marketing needs
• Swiping or dating: lead generation and lead nurture
• How to create a business you rarely *(if ever) have to market 

For full show notes, visit https://6figurecreative.com/221

Every successful freelancer has hit that wall where you can't say yes to even ONE more project...this is usually the same time you start getting more inquiries than you've ever seen before.

In these busy seasons of business, there are a few options you could take...

1. You could turn down all those extra projects (and say goodbye to that extra $$$).
2. You could say "yes" to those projects and just hate your life for the next few weeks or months while you scramble to deliver (this is the route most of us take).
3. You take the responsible, profitable, healthy route of building systems that scale.

If you hate money, you'll probably take option 1 and turn down those extra projects. If you're irresponsible and want to live in a state of overwhelm, you'll take option 2.

If you're a responsible, mature business owner, you'll go with option 3 and build systems that help you deliver high-quality work faster, more efficiently, and without dropping the ball or overwhelming yourself.

In this week's episode of the 6 Figure Creative Podcast, I interviewed systems expert Rachael Mueller. She's a virtual COO that helps service-based business owners plan, create, and manage systems that scale so you can take on more projects in less time.

If you're overwhelmed, working too much, or just feel like you have WAY too many project details floating around in your brain, and you're not sure what to do, this episode is for you.

In this episode you’ll discover:

• Making your business run smoothly
• Unloading your mind to focus on creativity
• Flow charts - they're not just for nerds
• Setting up your systems for success
• The three key systems any business needs
• Using templates to cut out wasted time
• Logging your time to see where it goes
• Why the major CRMs aren't the best for freelancers
• Consolidating your tasks for easy reference

For full show notes, visit https://6figurecreative.com/220

In this episode, Colleen Welsch breaks down the cold outreach process she used to land some of the biggest brands in the beauty industry.

This email process can work in any industry to start bringing in consistent clients no matter how much experience you have.

If you've ever wanted to see a proven process for cold outreach, this interview is for you.

In this episode you’ll discover:

• Why failure is not the end
• Starting fresh after your business collapses
• Working with major brands just by asking
• What you need to have in place before emailing strangers
• How to face rejection as a freelancer
• How to craft a cold email
• How many times to follow up if no one replies
• Brian and Colleen's original (and embarrassing) AIM usernames

For full show notes, visit https://6figurecreative.com/219

The most difficult part of freelancing is attracting high-quality clients to you (especially early in your career).

Most people resort to two main "desperation tactics" when their schedules thin out...

Desperation Tactic 1: They start sending cold emails/DMs to people who don't have any idea who they are.

Desperation Tactic 2: They start publishing desperate-looking "hire me" posts on their socials. Things like "50% off THIS MONTH ONLY. HMU".

While they're chasing leads down like a starving troglodyte desperately hunting for food, there's a better way to market your business as a creative.

So what's the better way? That's what Chris Smith—our guest this week—wrote the book on...

While the book is called "The Conversion Code", the tagline says it all: "Stop chasing leads and start attracting clients".

No one wants to be "hunted", but most people want to be attracted to something/someone.

In this episode, Chris breaks down how to use social media to start attracting more clients instead of resorting to desperation tactics.

In this episode you’ll discover:

• Overcoming the lead generation bottleneck
• The number one key to getting booked
• Content marketing as a freelancer
• Basing your business model on Disney
• Getting booked by posting on TikTok
• The ROI of social media content creation
• Documenting vs. creating content
• Looking to others for inspiration

For full show notes, visit https://6figurecreative.com/218

I recently came across one of the coolest freelance businesses I've ever seen, and I wanted to bring this to the 6 Figure Creative audience.

I'm not going to spoil anything, but this freelancer is earning over $1 Million per year without a staff, without contractors, and he's able to accomplish this just by taking inspiration from a totally different industry than his own.

If you're feeling stagnant, stuck, uninspired, or you're simply not earning what you think you should be in your own business, this episode is absolutely for you.

In this episode you’ll discover:

• Why you shouldn't rely on a single point of failure
• Taking influence from other businesses outside of your industry
• Creating income stability with a better business model
• How to stay away from becoming an "inbred business"
• How successful entrepreneurs deal with roadblocks
• Sharing knowledge with your "competition"

For full show notes, visit https://6figurecreative.com/217

No matter how much you love doing what you do, there are always going to be things that you hate doing but still need to be done.

This is the life of a business owner, and one of the root causes of burnout.

What if I told you there was a way to spend less time doing the stuff you hate so you can spend more time doing what you love?

There is, and it's something called the "Easy Ates" framework. This episode will break down how to use this framework in your own business so you can avoid burnout, work less, and spend much more time enjoying your creative business.

In this episode you’ll discover:

• Finding time to work on your business instead of in your business
• How successful business owners use the same 24 hours you have
• The best app to track your time KPIs
• Eliminating the stressors in your business
• Brian's 4-step framework for saving time
• Systemizing your processes for more efficient business practices
• Protecting yourself from outside factors
• Procrastinating with perfectionism
• Why not all hours are created equal

The "Easy Ates" Framework

• Eliminate
• Can you remove this from your business entirely?
• Automate
• Can you set up a system to do this for you?
• Delegate
• Can someone else do this for you?
• Mitigate
• How can we make this task less painful if we can't eliminate, automate, or delegate it?

For full show notes, visit https://6figurecreative.com/216

By FAR the easiest way to monetize your creative skills is by offering freelance services. The only issue with that approach is that it puts a cap on how much you could ever hope to earn per hour.

• $50 per hour? Sure.
• $500 per hour? Maybe...
• $5,000 per hour!? Possibly
• $500,000 per hour? As a freelancer? There's no way that I know of...

The other issue with the freelance business model is that if you're not working, then you're not earning a dime (unless you know some secret hack to get paid time off as a freelancer, in which case hmu).

While freelancing can be a great way to get started as a designer, there's a far better business model that our podcast guest this week has used to earn up to $500k per hour–allowing her to travel the world full-time as a digital nomad.

The business model is partnering with big brands via licensing, and Cat Coquillette has mastered the process of being a prolific creator while also getting her designs placed in some of the biggest stores in the world, including Target, Urban Outfitters, Nordstrom, Bed Bath & Beyond, and more.

Listen now to hear how she built her design business from the ground up while skipping out on the freelance part entirely.

In this episode you’ll discover:

• How to skip the freelance game and jump into scaleable income
• A tax loophole to write off most of your travel expenses
• 80/20 for creatives - playing the numbers game
• Using Print on Demand services to sell your designs
• Being open to all opportunities
• Handling criticism well
• Contract negotiation - give and take
• The importance of an active mailing list
• Focusing on the important parts of your business

For full show notes, visit https://6figurecreative.com/215

Answer this question: If you don't work today, will you still make money? What if you take the whole week off? Or the whole month?

This is the biggest drawback of being a freelancer. You have to work more if you want to earn more.

There are a number of consequences for this, but the biggest issue for creatives like us is that the more we work, the more we face burnout. The more we face burnout, the higher the chance that we'll lose the initial passion that drove us to this business in the first place.

That means that the more we earn as freelancers, the more we'll face burnout.

I'm sure you see the issue here... while you may love what you do, I'm sure you want to maintain a healthy balance between maintaining creativity and maintaining your bank account.

None of us want to feel like we're on a hampster wheel of working just to pay the bills, but this is the sad reality of some of the most successful freelancers I know.

They built amazingly successful careers (at least financially), but they unknowingly built a trap for themselves. As their income increased, so did their lifestyle and bills.

As their bills increased, so did their dependency on their freelance income. This created a perpetual cycle of saying "yes" to projects they otherwise would have said "no" to if they didn't need the money.

So how do we get out of this deadly cycle? Well... One method is to just keep your living expenses (and business expenses) as low as humanly possible.

The other method (and one I much prefer) is to break away from directly trading your dollars for hours.

This is the choice that Rachel Brenke took in her own businesses, which have allowed her to scale her income to over $9,000,000.

While she does offer 1-to-1 services just like any typical freelancer, she's also built something called an "ascension ladder", which has allowed her to keep earning money regardless of whether she works this month or not.

If you're still on the hours-for-dollars treadmill, and you want to break away, this week's episode of the 6 Figure Creative Podcast is for you.

In this episode you’ll discover:

• The art (and science) of niching down
• How to offer services and products in multiple niches
• Automating and outsourcing the stuff you don't want to do
• How to build an "ascension ladder" as a freelancer
• Why relying on a single point of failure can destroy a business
• The 80/20 of content marketing that actually brings in clients

For full show notes, visit https://6figurecreative.com/214

I'm super excited to share this with you today because this is the stuff that really moves the needle in your business.

This is how you can charge more without losing clients or getting rejected.

This is how you make your clients SO happy that they refer all their friends to you.

This is how you become more attractive to your "dream clients".

And this framework comes from a business owner earning over $100,000,000 per year... so you know this stuff works.

Today's episode breaks down the 4 BEST ways to become more valuable, and if you get this right, you'll completely transform how you show up to clients.

99% of the freelancers I know neglect all 4 of these areas to their own detriment. As a result, they're losing gigs to their competitors, they get constant pushback on pricing, and they're not generating nearly enough referrals to keep their calendars full.

In this episode you’ll discover:

• Focusing on the end goal, not the short term
• The value exchange
• The importance of social proof and perceived likelihood of achievement
• How to close bigger deals
• How time delay affects pricing and client acquisition
• The expert wins: why experts get the job 9 times out of 10
• Why adding friction is a recipe for losing clients

For full show notes, visit https://6figurecreative.com/213

Answer this: What have you done this week to bring in new clients?

99% of freelancers would say "uhhhh....." and proceed to stare at me blankly with a distant look in their eyes.

The sad reality is that most creatives sit around and wait for clients to find them. This is perfectly OK if your business is at the point where you're 100% booked up for the next 6 months with nothing but your ideal clients.

For the rest of us, we have to put in work to fill our calendars.

On this week's episode of the 6 Figure Creative Podcast, I interviewed Ian Paget of Logo Geek. Ian has done a lot over the years to bring in clients as a freelancer.

He's executed multiple growth hacks in his business, which lead to over 90,000 followers on social media. He then used that following to launch one of the top design podcasts (despite being a total introvert).

Ian is the master of taking "imperfect action", and he's proven over and over again that anyone can face their fears and get out of their comfort zones in order to bring in new clients to their freelance business.

In this episode you’ll discover:

• How Ian pivoted from employee to freelancer
• Growth hacking social media
• The importance of engaging your audience
• Overcoming the fears holding you back
• Stumbling into success
• The tech needed to start a podcast
• Launching a podcast with a massive guest

For full show notes, visit https://6figurecreative.com/212

You're finally out on your own as a freelancer... no more bosses, offices, fluorescent lights, and no more commute. 🥳

That also means you're now responsible for your own survival. No more regular paychecks, retirement accounts, paid time off, or coworkers who can cover for you.

Do you have all of the skills that it takes to make survive as a freelancer? If not, this is going to be a rough ride on the entrepreneurial roller coaster...

On this episode of 6 Figure Creative, I sat down to talk to Sarah Townsend, the author of "Survival Skills for Freelancers". She broke down the skills she had to develop to survive (and thrive) for the past 2 years as a freelancer.

In this episode you’ll discover:

• The importance of saying no
• How to politely turn down a lead
• Why working with the wrong people hurts you more than you think
• Coping with self-doubt - you're not alone
• How social media can be positive or negative for freelancers
• Picking the right social media platforms for you
• Managing your social media presence effectively
• Why you shouldn't expect your followers to know who you are
• How to focus on work as a freelancer
• Separating personal and work time

For full show notes, visit https://6figurecreative.com/211

If you struggle with low self-worth, perfectionism, procrastination, or self-doubt, then you might be making the mistake of letting fear into the driver's seat of your business.

Fear is a plague in our creative community.

So many of us let fear...

• drive our rates down to pitiful levels (and keep us from ever raising them)
• drive us working extra hours for free (so we don't "ruffle feathers" by asking to be compensated)
• drive us to keep tweaking things for hours until they're "perfect" (even though there's no such thing as perfection)
• trap us in a state of perpetual procrastination for all of those big things we know will push our business forward

It probably sounds obvious that fear is a terrible thing for you and your business, yet so many of us keep allowing fear to drive us every single day.

That's why I wanted to bring on someone who's literally written the book on this. The author of "Feck Perfuction" is a world-renowned artist named James Victore.

You may have seen his work in The Louvre or the Museum of Modern Art in New York, and I think it goes without saying that you don't make it to that level as a creative without annihilating fear.

James has managed to break free of fear and build an incredible name for himself, and this episode dives into his process for what he does when the "fear demon" tries to sit on his shoulders and tell him how to live his life.

In this episode you’ll discover:

• The importance of overcoming your fears
• Perfection and procrastination: your silent enemies
• How to get over our physical and mental ailments
• How childhood trauma, no matter how mild, affects your life/business
• Learning how to love yourself
• Finding clients who fit what you want to create
• Why failing more is good
• Taking risks to make your work stand out

For full show notes, visit https://6figurecreative.com/210

Are you one of those bland, boring, vanilla freelancers who are trying to appeal to everyone? Are you terrified of the thought of offending someone or pushing away "potential" clients?

The problem with being a "Vanilla Freelancer" that is you're invisible to the vast majority of people because you have nothing interesting to say, and you likely stand for nothing.

You're not alone. There's a massive chunk of the creative world that's fallen into the trap of trying to appeal to everyone, and instead, you appeal to absolutely no one.

Why would I choose to work with you when there's someone who specializes in exactly what I'm looking for?

Why would I pick your plain vanilla business over another one that perfectly aligns with my values?

The irony is that you're costing yourself clients who would be perfect for you simply because you're too afraid to stand out.

The result is you get the bottom-of-the-barrel clients who were rejected by all the specialists who decided to choose a niche and own it.

Many industries have figured this out, but somehow we creatives seem to latch onto the bland, boring, and vanilla.

That's why I wanted to bring on Micah Woods to talk about his non-traditional niche.

Micah is a branding and web designer who's forged his own path with a unique niche I haven't seen from any other freelancer, and it's done wonders for his business.

Not only has it attracted his ideal clients to him, but it's also allowed him to reliably repel the worst types of clients for his business.

The result is that he's able to enjoy a quiet, peaceful, blue ocean in the branding and design world while others are fighting for scraps in the red ocean of bland vanilla creatives.

You do not want to miss this week's episode, so set time aside to listen ASAP.

In this episode you’ll discover:

• The impact of knowing you're about to lose your job
• Why you shouldn't care if you're "bothering" people
• It's all a matter of timing: cold outreach
• Choosing your niche before you start your business
• Launching a business and getting traction right away
• How you can get clients with a small social media presence
• Thriving in a blue ocean
• The value of paying others to handle tasks for you

For full show notes, visit https://6figurecreative.com/209

Have you obsessively perfected every single step of what your clients experience before, during, and after working with you?

Most of the struggling freelancers I know have failed to do this, and it's costing them client, after client, after client, that they could have otherwise gained.

The reason should be obvious: clients might forget the details of what it was like to work with you, but they will never forget how you made them feel.

If you create a frustrating experience for them, you'll forever be remembered as "that one person who was incredibly frustrating to work with".

If you create a confusing experience, they'll remember how they always felt lost during their experience with you.

All of the most successful business owners I know have put tons of time, effort, and energy into perfecting their client experience for every single project.

A well-executed client experience means happier clients, more referrals, more repeat projects, and an overall better reputation for your business.

This is what my guest Nicholas Di Lorenzo has obsessed over in his business. He's built a fantastic client experience that has kept him booked solid in one of the most notoriously difficult business models in the audio industry.

In this episode you’ll discover:

• The advantages of starting as someone's assistant
• How to grow your own business after working for someone else
• Finding the techniques that stick
• Making your clients' life as easy as possible
• Keeping your workspace clean to help focus
• Freeing up time to explore new areas of your business
• How bad (or no) systems can cost opportunities

For full show notes, visit https://6figurecreative.com/208

Ever felt like you wanted to reach out to someone, but didn't want to bother them?

Maybe it was an old acquaintance, a past client, or even a prospective client you've had your eyes on for a while...

Creatives typically have this voice inside our heads that say "don't do that... you'll just be bothering them".

Here's something that may surprise you: That voice is usually a lying, thieving, horrible bastard who's simply holding you back from getting what you want...

What's even worse is that this voice is holding your prospective clients back from the rich experience of connecting with you and all of the value you could potentially bring to their lives.

If you want proof, just look at your own life. How many other people are constantly reaching out to you, bothering you with offers you don't want?

• How many other freelancers are "bothering" you about hiring them?
• How many old acquaintances are reaching out to you about meeting up for dinner or drinks to catch up?
• Hell, how many potential love interests are sliding into your DMs?

If you're like 99% of the rest of us, those things are rarely (if ever) happening.

There's a better way to handle this stuff.

It's something called The Rule of 7, and it's one of the keys to the incredible success of this week's guest.

This week I got to speak to a "7-figure creative" who turned his 6-figure freelance business into a 7-figure agency (which he eventually sold).

He's used the Rule of 7 ethically to get more clients, stay top of mind, build trust, win more projects, and ultimately, earn millions and millions of dollars through his creative business as a designer.

This is what separates struggling creatives from multi-million dollar powerhouse guests like Mike Janda.

In this episode you’ll discover:

• How to prepare yourself for an economic downturn
• Positioning yourself as a freelancer to replace your day job
• Solving problems as a method of sales
• The rule of 7
• The importance of meeting people in person
• Competition at the top levels of freelancing
• Understanding the market you're in to provide a valuable offer
• Balancing between big city freelancers and "cheap" options in other countries

For full show notes, visit https://6figurecreative.com/207

The dark side of freelancing (that no one wants to discuss) is the wasteland of low-dollar "Fiverr Freelancers" charging bottom-dollar rates for "butt-in-seat" projects.

Whether you're on Fiverr or not, you may still be trapped in this low-dollar wasteland that is essentially just another soulless day job you've created for yourself.

These projects tend to be unfulfilling and draining, and you end up in a horrible financial place.

This is what so many newbies and struggling creatives do, and many never make it out of this trap.

I know this might sound painfully obvious, but you can't build a sustainable freelance business out of low-dollar, unfulfilling work where you're competing with hundreds (or thousands) of copycat competitors willing to work longer hours for less money than you.

This is why I wanted to bring on Ryan Koral from Tell Studios to talk about how he successfully transitioned from $500 projects to regular $50,000 projects, eventually scaling his freelance business to over $1,000,000 per year.

Ryan shared a ton of incredible info, including one of my new favorite strategies for closing high-dollar projects, so do not skip this week's interview.

In this episode you’ll discover:

• Why Ryan pivoted from a full-time job earning $23,000/year to a becoming a full time freelancer
• How "yes mode" affects the start of your business
• Why you don't hire significant others for your business
• Dealing with employees who don't have the right expectation
• The benefits of delegating tasks to others
• Why your employees aren't the idiots you think they are
• Your value vs. how your clients value your work
• How to sell a low $$$ workshop that leads to a $50k project (with a 100% success rate). 

For full show notes, visit https://6figurecreative.com/206

If you ever want to break 6 figures as a freelancer (or whatever your goal is), let me ask you something important...

Are you running your business (and life) like a 6 figure creative?

Most people think they can keep acting like a 4 or 5-figure freelancer and that eventually (with enough hard work and perseverance), you'll somehow break that elusive 6-figure goal.

The reality is that you have to BE a 6 figure creative before you can earn 6 figures.

Confused? Here's what I mean...

Every 6 Figure Creative I know has these characteristics:

• They're intentional in their personal life and business.
• They have specific goals AND take consistent actions working towards those goals
• They let opportunity and possibility drive their decisions instead of fear and self-doubt.
• They're not afraid to show the world exactly who they are and are not.

The thing that most people don't understand is that these other 6 Figure Creatives already had these qualities and characteristics before they ever cracked 6 figures.

You are the same. Until you have the qualities and characteristics of a 6 figure creative, you will not crack that number (or whatever number you're trying to reach).

Our guest in this week's interview is the perfect example of someone who has all of these qualities. Toby Lloyd has been a freelancer for the past 15 years, and he's put a lot of care and intention into being the type of person he needed to be in order to be successful.

Toby's results speak for themselves. If you want to learn what "the full package" looks like as a true 6 Figure Creative, this interview is for you.

In this episode you’ll discover:

• How Toby Lloyd transitioned from a full-time job in the film industry to a 6-figure home studio owner
• Using competitions to create awareness for your business
• Qualifying leads to make sure you're the best fit for the project
• Why you need to get leads first and then focus on growth
• The mindset of a good producer
• How to nurture long-term relationships with your clients
• Using flat-rate pricing to keep artists at ease in the studio
• The difference between a Kiwi accent and an Aussie accent

For full show notes, visit https://6figurecreative.com/205

Ever felt like your industry is just too saturated to stand out? Like you're just a tiny drop in a massive ocean? You're not alone.

Nearly every freelancer has a moment (or ten) where they doubt themselves and their ability to stand out in a crowded "red ocean".

That's why I was so excited to talk to James Martin from Made By James.

James is a designer who's had immense success in the crowded niche of logo design.

He's found a way to not just stand out, but thrive in an incredibly competitive niche. James is averaging around 1,000 inquiries from potential clients every single year, and this has allowed him to cherry-pick the best gigs and reject the "bill paying work" that many freelancers are forced to say yes to.

Whether you're a designer or not, this episode will contain a lot of fantastic advice from someone who's built an incredible, long-lasting career as a freelancer.

In this episode you’ll discover:

• How James Martin has thrived for nearly 2 decades as a creative
• Why niching down too early is worse than not niching at all
• How to stand out in a saturated market
• Passion vs. systems and habit
• Why it's dangerous to rely on social media
• Giving your clients the most value they can afford
• Why it's time to raise your prices right now
• Relationships in business
• The difference between survival and thriving

For full show notes, visit https://6figurecreative.com/204

"I need more clients".

That's the #1 problem our community has in every single poll we run.

The issue with getting clients is that no matter how good you are at what you do, you will never be able to get enough clients if no one knows you exist.

That's why we wanted to dedicate an entire episode to discussing our favorite 3 methods for building awareness and growing your business.

Creatives have to learn this stuff if they ever want to get out of the "feast or famine" lifestyle.

In this episode you’ll discover:

• How to make an offer so good people feel stupid saying no
• How to harness three of the six different lead sources
• The thousand true fans model
• How you can advertise for free
• Why an email list is crucial to more and more freelancers
• The importance of cleaning your mailing list

For full show notes, visit https://6figurecreative.com/203

Here are the two rules for attracting your dream clients.

Rule #1: Be attractive.

Rule #2: Don't be unattractive.

That's literally it.

The hard part comes when you actually look at what is "attractive" to your dream clients.

I'd bet you have a long list of alllll the things you want to see in their dream clients/projects, but very few people take the time to look at themselves and ask the most important question...

"Am I the type of person that would attract this sort of dream client/project?"

In many cases, that answer is, unfortunately, no. You're not anywhere close to being attractive to your dream clients.

In other cases, you might be attractive to them, but you're doing little to nothing when it comes to communicating all the attractive things you have to offer them.

In this continuation of our Client Acquisition Series, we dive into what it takes to attract your dream clients.

In this episode you’ll discover:

• Why Guitar Center is the worst place to buy gear (unless they sponsor us)
• How Mark closed a half-million-dollar deal
• Why different clients need different approaches
• Setting expectations in advance
• High ticket vs. low ticket sales
• How to become attractive to your dream clients
• How to stay top of mind without being cringy
• Why red ocean businesses struggle

For full show notes, visit https://6figurecreative.com/202

As a creative, what have you done recently to promote your work?

If you're like most, you might have posted on social media a few times (if even that)... but that's about it.

Unfortunately, self-promotion doesn't come naturally for most creatives, and it's to our own detriment.

We might be the best in the world at what we do, but if no one knows we exist, we'll never make a living from our creative talents.

That's why I invited Peggy Dean onto the podcast to discuss a subject she's become the master of; Self-promotion as a creative.

Peggy has managed to amass an Instagram following of 184,000 people and an email list of over 75,000 people, and she's showing no signs of slowing down.

If you're good at what you do, but you struggle to let the world know about everything you have to offer, this interview is a must-listen.

In this episode you’ll discover:

• Why failure isn't necessarily a bad thing
• Prioritizing your time and energy to become more creative
• How Peggy finished high school a year and a half early
• Using project management tools to stay focused
• Tackling your ideal client's biggest struggles
• Batching work to keep content flowing smoothly
• How emotion controls a buyer's actions
• Why email subscribers are worth 10x your social media following
• The 90/10 mindset to solve your problems

For full show notes, visit https://6figurecreative.com/201

Have you ever had one of those awkward situations with a crush where you were TOTALLY into them, but you weren’t sure if they were into you?

Yeah... That sucks. Unfortunately, there’s nothing we can do to help you there since we give business advice instead of dating advice.

What we CAN help you with is the client equivalent of that situation. Here’s what I mean...

You’re talking to a dream client. You’re way into working with them, but you’re just not sure if they’re into you.

There are actually 7 key points to cover with every potential client, and if each point is a “positive”, then they’re giving you their permission to pitch/sell them (i.e. take the relationship to the next level).

This framework was shared with us by someone earning multiple millions per year, and it works perfectly in the freelance world.

In this episode you’ll discover:

• How to help your clients better by determining their needs
• When closing a deal comes down to good timing
• What to do if a client isn't sure they want to hire you
• Why being open and honest with clients is the only way to run a healthy business
• How to discuss your workflow and delivery with clients before closing a deal
• Why it's vital that clients trust you implicitly

For full show notes, visit https://6figurecreative.com/200

Client acquisition is a nerdy marketing term that basically boils down to one thing: getting clients.

While the idea is simple, our freelance community seems to be deathly allergic to client acquisition.

I get it... None of us got into this game because we wanted to become marketers. We do this because we love spending all day every day doing what we love by being creative.

Unfortunately, that's not how it works. Unless you simply want this to be your hobby, client acquisition is a skill and a process you have to learn, develop, and grow.

The alternative is to keep doing what you're likely doing now... sit around and hope a client finds you.

If your current "strategy" is "hope marketing", this episode gives you the big picture view of how you can get complete strangers to hire you instead of waiting around for a miracle.

In this episode you’ll discover:

• Why people will never hire you if they don't know you
• How to build trust with potential customers
• When it's time to be yourself
• How dating and business are closely related
• Why Mark is was more of a ladies' man than Brian
• How adding value in the long term sets you up for success
• Why our "comfort zone" is holding us back
• Why we need to be ourselves and not be afraid of alienating some people
• How appealing to everyone is a bad thing for our businesses

For full show notes, visit https://6figurecreative.com/199

If you're doing anything worth a damn, you will eventually hit a point of burnout. There's literally no way to avoid this happening from time to time.

The question is "how do you handle it"?

Some of us just put our heads down and keep working, trying to pretend we're fine.

Others completely withdraw to "recover", but they lose all momentum.

This episode explores the wide range of "gray" areas...

This is the area beyond simple black and white thinking.

It's this non-binary thinking that can help us navigate the most difficult roadblocks in our creative lives.

If you're going through burnout, or you feel like you just don't have anything left to give creatively, this episode is for you.

In this episode you’ll discover:

• How to handle burnout
• Why you might be facing burnout
• Wearing all the hats as a business owner
• The damage of over-saturating yourself in one aspect of life
• Pacing yourself for success
• How your well being is a sum of your life, not just one part
• Why the four bottlenecks discussed in episode 188 are important to understand
• Avoiding water in your gas tank

For full show notes, visit https://6figurecreative.com/198

“I’m a failure. I should just give up. This industry is oversaturated. I could never compete with the other people in this city. I will never be good enough”

If you’ve ever had thoughts like this, then you may have a dangerous condition known as a “Fixed Mindset.”

This is where you believe your skills, abilities, and talents are capped. 

“I can never get better than this at these things”.

If you allow a Fixed Mindset to take over, then your career may be over before you even started.

It’s extremely important for your business, your career, and your life, that you don’t wave a white flag before you even try!

Instead, there’s something called a Growth Mindset. 

In this episode, Andy J. Pizza explains how to make the switch from a Fixed Mindset to a Growth Mindset. 

In this episode you’ll discover:

• What toxic creative mythology is and how it hurts your career
• Fixed mindset vs. growth mindset
• What the TV show Oak Island has to do with your career
• Why you can’t let roadblocks discourage you
• How a mindset can boost your life exponentially
• Why making your goals SMART is key to your success
• Why you need to live a life that your kids want to know about

For full show notes, visit https://6figurecreative.com/197

Ever meet someone who's able to earn more than they need while still having time to enjoy their lives...without stress weighing them down?

A successful, carefree person is a surprisingly rare person to meet.

It seems like people are either constantly working while neglecting their personal lives, or their personal life seems solid but their business is stagnant.

Even more common seems to be the person whose life is in shambles in all areas (I mean that's the norm post-2020, yeah?).

Here's the "secret" behind success for those few who seem to have it all together...those people live by The 80/20 Rule.

Most of us already know (or have some vague idea) of what The 80/20 Rule is, but very few people actually use that as their "north star."

If you have no idea what The 80/20 Rule is, or you need a reminder of how you can use that magical rule to "refresh" your life, this episode is for you.

In this episode you’ll discover:

• What is the 80/20 principle, anyway?
• How the 80/20 principle affects your business
• Maximizing your profits by reducing your workload
• Enriching your personal life using the 80/20 principle
• How to review your business through the 80/20 lens
• What not to do when you have a "f*¢k it" moment
• Dealing with shiny object syndrome using the 80/20 principle
• Prioritizing the pillars of your life

For full show notes, visit https://6figurecreative.com/196

What do you do when your income hits a plateau?

Do you...

(A). Give up and move on to a new career

(B). Keep going but try something new in your business

(C). Keep doing the exact same thing for 8 years straight and keep getting the same result

If you chose option C, then congrats, you're probably in what we call "zombie land".

This is the place where your business is earning just enough to survive, but not enough to thrive.

Our guest this week, Steven Helvig, is a music producer who was in "zombie land" for 8 straight years before he found a way out of it.

Eventually, he went from a stagnating 5 figure income to a steady 6 figure income, and in this episode, he gives us the details of what he did to finally get out of zombie land.

If you've been struggling to break through your income plateau as a freelancer, this episode is the perfect dose of practical inspiration and information to help you break the cycle and grow your business ASAP.

In this episode you’ll discover:

• The transformation from goal-less zombie to 6 figure studio owner
• Mindset shifts needed to run a healthy business
• Why charging more is good for your customers
• Educating yourself so you can work smart, not hard
• Hobbyist vs. professional mindsets
• How niching down your messaging can attract your ideal clients
• Using the 80/20 principle to eliminate pain points in your business
• The importance of following up

For full show notes, visit https://6figurecreative.com/195

If you've been stuck at 4 or 5 figures per year as a freelancer, there's likely one ingredient that is holding you back from growth.

Without this ingredient, it is 100% impossible to get clients, grow your income, and get past the 6 figure mark (if that's your goal).

In this week's episode of the 6 Figure Creative Podcast, my buddy Mark Eckert and I map out the path you can take to overcoming all of the hurdles between you and this incredibly important missing ingredient.

In this episode you’ll discover:

• How to move from four/five figures to six figures+
• Why you aren't full time yet
• How to revamp your entire public-facing identity as a freelancer
• The difference between advertising vs. content marketing and why this matters for freelancers
• Why you should be producing more than consuming
• How sticking to a schedule or routine can tie all of this together

For full show notes, visit https://6figurecreative.com/194

How do you go from "nickel and dime" $200-$500 projects to premium $10,000-$20,000 projects as a freelancer?

To be honest, the answer is "you don't". You first need to make the shift from "freelancer" to "business owner".

Lydia Kerr of Telltale Design Co made this transition in her highly-saturated market, and the results are jaw-dropping.

Within 4 years of starting her design business, she grew it to over $20k/mo.

In this interview, you'll hear her story of how she launched Telltale Design Co while working a full-time day job, and she replaced that day job income within just a few months of freelancing, and ultimately how she made the shift from low-dollar freelancer to a premium-priced business owner.

In this episode you’ll discover:

• How Lydia went from 0 to full time in a few short months
• Growing your business to multiple six figures in under five years
• The difference between living in a small town or big city
• Why your $500 client will never be your $5,000 client
• Using social media to promote your business
• Working within clients' budgets
• Being honest with your clients
• Creating mutual respect with clients
• What tools to use for your business

For full show notes, visit https://6figurecreative.com/193

In my last day job, I busted my ass for two years slinging video games at a chain called Gamestop. I never missed a day of work, I always hit my upsell targets each month (getting people into our rewards program), our regulars like me, and my manager loved me.

After two solid years of "kissing ass and kicking ass" there, I had worked my way up from $5.15/hr to a staggering $5.50/hr. Truly life-changing money, for sure🙄

Two years...$0.35/hr raise.

While I hope you can't relate to that, chances are you've had some issue in your past where you (or maybe someone you know) didn't get the raise you worked hard for.

It sucks.

You know what's awesome, though?

One of the biggest advantages of being self-employed is that you can literally give yourself a raise today. There are no gatekeepers holding you back. You are the one in charge of your income now🤘🏼

So in today's super-tactical, fun episode, we break down 5 different ways you can give yourself a raise today.

One of the things we covered in this episode is one I used in my recording studio in 2015 to give myself a raise from $100/hr to over $300/hr.

It's time to take your income into your own hands by listening to this week's episode of the 6 Figure Creative Podcast.

In this episode you’ll discover:

• Why you're more than good enough to freelance
• How to go viral on TikTok with bad math
• Hiring virtual assistants to increase your hourly wage
• Why a "F**k you, pay me!" attitude is toxic in business
• Following up to close more sales
• CRMs and business success
• Staying top of mind with potential clients
• Offering appealing packages instead of piecemeal services

For full show notes, visit https://6figurecreative.com/192

You probably got into the freelance world based on something you were passionate about, however, you likely know by now that it takes more than passion to create a real income.

Making the move from passion-led freelancer to "6 figure creative" takes a brand new set of skills, beliefs, and character traits that no university or trade school will bother teaching you.

One person who's successfully navigated the entire journey from "broke to millionaire" is Graham Cochrane.

Graham started out as a passionate young musician who failed to achieve his dream of launching a successful band. From there, he sank into an unfulfilling day job while trying to build a freelance career on the side.

Along the way, through many ups and downs, he's actually used all of his accumulated skills, experiences, and lessons to launch two separate 7-figure businesses.

Graham came onto the podcast to share some of these lessons with us in an incredible interview.

In this episode you’ll discover:

• Why passion isn't everything
• Elements you need to succeed in business
• Listening to Gary V? Don't. (sometimes)
• How you're over-optimizing your business
• Separating you from your job
• Where to get the next 6FC favorite book

For full show notes, visit https://6figurecreative.com/191

Ever had an off day where you just didn't feel creative? What about an off week, or an off month? Where things can get dangerous is when our income depends on us being creative on-demand, but we're just...off.

The great thing is that there are certain actions we can take to stay consistently and brilliantly creative for a long, long time.

This week we interviewed Toddy Henry, author of the best-selling book "The Accidental Creative: How To Be Brilliant At A Moment's Notice". We discussed how creatives can create consistency in their work so that they're able to consistently put out their best work.

In this episode you’ll discover:

• The three most important things in your life as a creative entrepreneur
• Taking a step back to think
• Where to look for inspiration
• Forming healthy habits
• Reacting vs. thinking
• Setting (and respecting) boundaries
• Being aware of our shortcomings

For full show notes, visit https://6figurecreative.com/190

Want to know the secret that separates failing freelancers from 6 figure freelancers? It's this one concept:

6 Figure freelancers constantly solved their business bottlenecks. If it sounds stupidly simple, it is, but it's definitely easier said than done. Let me break it down real quick...

There are 5 main parts of any real business (freelancers included). Here they are:

• Part 1: Lead generation - This is the part of your business where new people find out you exist and that you offer a (hopefully) valuable service.
• 
  
• Part 2: Lead Nurture - This is the part of your business where you're staying top-of-mind over a long period of time until the lead is ready to hire you. According to studies, only about 3% of any market is ready to buy "now", so nurturing them until they're ready is crucial to getting hired.
• 
  
• Part 3: Sales - This is where conversations turn into clients (i.e. dollars in the bank).
• 
  
• Part 4: Fulfillment - This is where you're actually doing what you've been paid for.
• 
  
• Part 5: Lifetime Value - This is how much one client is worth to your over your lifetime. It can be determined by how much you charge, how often they come back for more, how many people they refer to you, etc.