Valor Coffee Podcast

Sign Up for Alerts About Our Community (coming soon) – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://mailchi.mp/018d9c38a953/valorcafecommunity

Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way!

In this episode, we dive into the service philosophies that have shaped our company, discussing how to create memorable customer experiences through empathy and connection. We also recount a rare day at work featuring the three of us working behind the bar together, debate the price of rum, and reflect on the importance of not panicking under pressure. Whether you’re a barista or a business owner, this episode is packed with insights on how to elevate your service game. Tune in for laughs, lessons, and a behind-the-scenes look at the heart of our operations.

*If you purchase something through one of our links, we may be entitled to a share of the sale*

Huge thanks to our partner Third Wave Water for sponsoring this episode! TWW enhances our brews by getting our water perfect for our coffee. Use code VALOR at checkout for 10% off your purchase! https://thirdwavewater.com

We're partnered with Clive to bring you sweet deal at a discounted rate! Use Discount Code VALOR5 at checkout for 5% off Lucca and Eureka products!
Shop Clive products here: https://clivecoffee.com?sca_ref=5315485.6axWuRlcEr

Buy Valor Coffee: https://valor.coffee/shop

Watch on Youtube: https://youtube.com/valorcoffee16

Want to become a Wholesale Partner? Email us at [email protected] to set up an account!

Want us to review your coffee? Have a question you want to answer on the show? Send us an email to [email protected]

Follow the Valor Coffee Podcast on Instagram: http://instagram.com/valorcoffeepod
Follow Valor on Instagram: http://instagram.com/valor.coffee
____

Subscribe to Riley's YouTube Channel:  https://youtube.com/@rileywestbrook
Follow Riley:  https://instagram.com/rileywestbrook
Follow Ross: https://instagram.com/rosswalters
Follow Ethan's Parody Account:  https://instagram.com/ethanrivers777

Sign Up for Alerts About Our Community (coming soon) – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://mailchi.mp/018d9c38a953/valorcafecommunity

DOWNLOAD THE CAFE VIABILITY SPREADSHEET: https://mailchi.mp/valor/viability-spreadsheet

Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way!

Ever wondered what “breaking even” really means for a business? In this episode we delve into the concept of breaking even, exploring its nuances and how it applies to running a coffee shop. From understanding initial costs to navigating profitability, we break down the financial complexities of the coffee business, along with spelling out the difference of profitability and actually putting money in your pockets.

Join us as we discuss:

• The real meaning of breaking even
• The challenges of achieving profitability in the coffee industry
• Key financial metrics every business owner should know
• Our personal experiences and strategies for financial success

*If you purchase something through one of our links, we may be entitled to a share of the sale*

Huge thanks to our partner Third Wave Water for sponsoring this episode! TWW enhances our brews by getting our water perfect for our coffee. Use code VALOR at checkout for 10% off your purchase! https://thirdwavewater.com

We're partnered with Clive to bring you sweet deal at a discounted rate! Use Discount Code VALOR5 at checkout for 5% off Lucca and Eureka products!
Shop Clive products here: https://clivecoffee.com?sca_ref=5315485.6axWuRlcEr

Buy Valor Coffee: https://valor.coffee/shop

Watch on Youtube: https://youtube.com/valorcoffee16

Want to become a Wholesale Partner? Email us at [email protected] to set up an account!

Want us to review your coffee? Have a question you want to answer on the show? Send us an email to [email protected]

Follow the Valor Coffee Podcast on Instagram: http://instagram.com/valorcoffeepod
Follow Valor on Instagram: http://instagram.com/valor.coffee
____

Subscribe to Riley's YouTube Channel:  https://youtube.com/@rileywestbrook
Follow Riley:  https://instagram.com/rileywestbrook
Follow Ross: https://instagram.com/rosswalters
Follow Ethan's Parody Account:  https://instagram.com/ethanrivers777

Sign Up for Alerts About Our Community (coming soon) – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://mailchi.mp/018d9c38a953/valorcafecommunity

Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way!

When we started Valor, we had all the hours in the world to put towards building our business, but things have changed greatly with our growing families. Today we reflect on this and what our lives have looked like lately in terms of work-life balance.

*If you purchase something through one of our links, we may be entitled to a share of the sale*

Huge thanks to our partner Third Wave Water for sponsoring this episode! TWW enhances our brews by getting our water perfect for our coffee. Use code VALOR at checkout for 10% off your purchase! https://thirdwavewater.com

We're partnered with Clive to bring you sweet deal at a discounted rate! Use Discount Code VALOR5 at checkout for 5% off Lucca and Eureka products!
Shop Clive products here: https://clivecoffee.com?sca_ref=5315485.6axWuRlcEr

Buy Valor Coffee: https://valor.coffee/shop

Watch on Youtube: https://youtube.com/valorcoffee16

Want to become a Wholesale Partner? Email us at [email protected] to set up an account!

Want us to review your coffee? Have a question you want to answer on the show? Send us an email to [email protected]

Follow the Valor Coffee Podcast on Instagram: http://instagram.com/valorcoffeepod
Follow Valor on Instagram: http://instagram.com/valor.coffee
____

Subscribe to Riley's YouTube Channel:  https://youtube.com/@rileywestbrook
Follow Riley:  https://instagram.com/rileywestbrook
Follow Ross: https://instagram.com/rosswalters
Follow Ethan's Parody Account:  https://instagram.com/ethanrivers777

Sign Up for Alerts About Our Community (coming soon) – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://mailchi.mp/018d9c38a953/valorcafecommunity

Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way!

The boys sit down and have a continuation of last episode's topic of why you shouldn't start a coffee shop, this time explaining why it might be a good idea. We also discuss Ethan's trip to Japan, including his bar takeover at Sedai Coffee, and we give an update on the Community. Thanks for hanging with us every week! 

*If you purchase something through one of our links, we may be entitled to a share of the sale*

Huge thanks to our partner Third Wave Water for sponsoring this episode! TWW enhances our brews by getting our water perfect for our coffee. Use code VALOR at checkout for 10% off your purchase! https://thirdwavewater.com

We're partnered with Clive to bring you sweet deal at a discounted rate! Use Discount Code VALOR5 at checkout for 5% off Lucca and Eureka products!
Shop Clive products here: https://clivecoffee.com?sca_ref=5315485.6axWuRlcEr

Buy Valor Coffee: https://valor.coffee/shop

Watch on Youtube: https://youtube.com/valorcoffee16

Want to become a Wholesale Partner? Email us at [email protected] to set up an account!

Want us to review your coffee? Have a question you want to answer on the show? Send us an email to [email protected]

Follow the Valor Coffee Podcast on Instagram: http://instagram.com/valorcoffeepod
Follow Valor on Instagram: http://instagram.com/valor.coffee
____

Subscribe to Riley's YouTube Channel:  https://youtube.com/@rileywestbrook
Follow Riley:  https://instagram.com/rileywestbrook
Follow Ross: https://instagram.com/rosswalters
Follow Ethan's Parody Account:  https://instagram.com/ethanrivers777

00:00 Introduction
04:00 Ethan did a coffee bar takeover during his trip to Japan
13:33 Did your trip make you want to open a cafe in Japan?
17:47 These coffees are even better with Third Wave Water
21:15 The Valor Coffee Community is almost here
27:00 Recap of why your coffee shop should NOT start roasting
28:54 Why your Coffee Shop SHOULD start roasting
34:43 Wholesale will likely be a big part of your business
37:25 What are the viable models for roasteries?
46:31 Roasteries have global reach
51:06 Conclusion

Sign Up for Alerts About Our Community (coming soon) – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://mailchi.mp/018d9c38a953/valorcafecommunity

Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way!

This week Riley and Ross chop up something we here from sooooo many wholesale partners: "Yeah, we'll probably eventually start roasting..." As a company who has taken this path, we feel it's our duty to tell of the downsides we've faced in our years running a Roasting and Wholesale operation. It isn't as simple as some make it out to be that roasting will simply "save money on coffee costs" and we dive into why that's the case. We'll be following up with an episode on why it IS a good idea to roast your own coffee, so stay tuned!

*If you purchase something through one of our links, we may be entitled to a share of the sale*

Huge thanks to our partner Third Wave Water for sponsoring this episode! TWW enhances our brews by getting our water perfect for our coffee. Use code VALOR at checkout for 10% off your purchase! https://thirdwavewater.com

We're partnered with Clive to bring you sweet deal at a discounted rate! Use Discount Code VALOR5 at checkout for 5% off Lucca and Eureka products!
Shop Clive products here: https://clivecoffee.com?sca_ref=5315485.6axWuRlcEr

Buy Valor Coffee: https://valor.coffee/shop

Watch on Youtube: https://youtube.com/valorcoffee16

Want to become a Wholesale Partner? Email us at [email protected] to set up an account!

Want us to review your coffee? Have a question you want to answer on the show? Send us an email to [email protected]

Follow the Valor Coffee Podcast on Instagram: http://instagram.com/valorcoffeepod
Follow Valor on Instagram: http://instagram.com/valor.coffee
____

Subscribe to Riley's YouTube Channel:  https://youtube.com/@rileywestbrook
Follow Riley:  https://instagram.com/rileywestbrook
Follow Ross: https://instagram.com/rosswalters
Follow Ethan's Parody Account:  https://instagram.com/ethanrivers777

00:00 Introduction
04:45 Getting high quality appliances saves money in the long run
16:33 We’re drinking a coffee from Dayglow today
23:21 Discussing refractometry & testing total dissolved solids of our water
34:37 Should you roast your own coffee? What other options are there?
45:15 What steps should someone take before they start?
55:10 Some of the early struggles & risks of opening a roastery
01:03:28 Where our heads were at when we opened our roastery
01:07:35 Conclusion

Sign Up for Alerts About Our Community (coming soon) – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://mailchi.mp/018d9c38a953/valorcafecommunity

Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way!

We credit a lot of our success to the Cat and Cloud Podcast, where we learned so many things about the industry, extraction, running a coffee business and more when we were just getting started. It was an  honor for Ross to sit down and chat with Jared about all sorts of topics, including green sourcing and roasting, rest, tacos and more. Hope y'all enjoy!

Check out Cat & Cloud: https://catandcloud.com/
Listen to their podcast: https://catandcloud.com/pages/podcast

*If you purchase something through one of our links, we may be entitled to a share of the sale*

Huge thanks to our partner Third Wave Water for sponsoring this episode! TWW enhances our brews by getting our water perfect for our coffee. Use code VALOR at checkout for 10% off your purchase! https://thirdwavewater.com

We're partnered with Clive to bring you sweet deal at a discounted rate! Use Discount Code VALOR5 at checkout for 5% off Lucca and Eureka products!
Shop Clive products here: https://clivecoffee.com?sca_ref=5315485.6axWuRlcEr

Buy Valor Coffee: https://valor.coffee/shop

Watch on Youtube: https://youtube.com/valorcoffee16

Want to become a Wholesale Partner? Email us at [email protected] to set up an account!

Want us to review your coffee? Have a question you want to answer on the show? Send us an email to [email protected]

Follow the Valor Coffee Podcast on Instagram: http://instagram.com/valorcoffeepod
Follow Valor on Instagram: http://instagram.com/valor.coffee
____

Subscribe to Riley's YouTube Channel:  https://youtube.com/@rileywestbrook
Follow Riley:  https://instagram.com/rileywestbrook
Follow Ross: https://instagram.com/rosswalters
Follow Ethan's Parody Account:  https://instagram.com/ethanrivers777

00:00 Introduction
01:27 Our Love for tacos
05:19 Why we started our podcasts
14:08 How Cat & Cloud has evolved over time
26:35 Burnout and balance as an owner
38:55 What we do outside of work for our health
50:01 The myth of the 'big break': long-term commitment in business
58:12 Dignity in service: treat every customer the same
01:12:34 The importance of self-care and wellness
01:19:20 Green sourcing, roasting & day lots
01:25:30 Basketball & fitness
01:31:10 Conclusion

Sign Up for Alerts About Our Community (coming soon) – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://mailchi.mp/018d9c38a953/valorcafecommunity

Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way!

Well...Ross sat down with Jared Truby for this week's planned episode and was met with technical issues. But we REFUSE to let a week go by with no progrum, so we sat down and just caught up on quite a few things: Riley's trip to NYC, Ethan's upcoming  bar-takeover at a cafe in Japan, football, how to discern a guest's preferences, what to look for when trying to ethically source coffee, and more!

*If you purchase something through one of our links, we may be entitled to a share of the sale*

Huge thanks to our partner Third Wave Water for sponsoring this episode! TWW enhances our brews by getting our water perfect for our coffee. Use code VALOR at checkout for 10% off your purchase! https://thirdwavewater.com

We're partnered with Clive to bring you sweet deal at a discounted rate! Use Discount Code VALOR5 at checkout for 5% off Lucca and Eureka products!
Shop Clive products here: https://clivecoffee.com?sca_ref=5315485.6axWuRlcEr

Buy Valor Coffee: https://valor.coffee/shop

Watch on Youtube: https://youtube.com/valorcoffee16

Want to become a Wholesale Partner? Email us at [email protected] to set up an account!

Want us to review your coffee? Have a question you want to answer on the show? Send us an email to [email protected]

Follow the Valor Coffee Podcast on Instagram: http://instagram.com/valorcoffeepod
Follow Valor on Instagram: http://instagram.com/valor.coffee
____

Subscribe to Riley's YouTube Channel:  https://youtube.com/@rileywestbrook
Follow Riley:  https://instagram.com/rileywestbrook
Follow Ross: https://instagram.com/rosswalters
Follow Ethan's Parody Account:  https://instagram.com/ethanrivers777

00:00 Introduction
06:04 Aligning business focus with a human value
10:40 What to look for when sourcing ethical coffee
13:30 Today we’re drinking three coffees, brewed with Third Wave Water
18:26 Our new dark roast - Turbo Diesel - is available now!
21:28 How to discern a guests preferences
24:20 Ethan is taking over a cafe is Japan on June 5th
26:55 Football conversation
34:42 Riley took a trip to New York & visited 5 cafes
49:17 What’s a “flip”, & clarified milk 
53:11 We want our baristas to be themselves
58:26 Conclusion

Sign Up for Alerts About Our Community (coming soon) – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://mailchi.mp/018d9c38a953/valorcafecommunity

Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way!

This episode is a continuation of our previous episodes of the epidemic of high turnover within the coffee industry. We dive into a few practical ways coffee shops can pivot to make their establishment a more desirable place to be for a longer amount, while also shedding light on the realities and limitations that the coffee industry (...and its tough bottom lines) tends to face.

*If you purchase something through one of our links, we may be entitled to a share of the sale*

Huge thanks to our partner Third Wave Water for sponsoring this episode! TWW enhances our brews by getting our water perfect for our coffee. Use code VALOR at checkout for 10% off your purchase! https://thirdwavewater.com

We're partnered with Clive to bring you sweet deal at a discounted rate! Use Discount Code VALOR5 at checkout for 5% off Lucca and Eureka products!
Shop Clive products here: https://clivecoffee.com?sca_ref=5315485.6axWuRlcEr

Buy Valor Coffee: https://valor.coffee/shop

Watch on Youtube: https://youtube.com/valorcoffee16

Want to become a Wholesale Partner? Email us at [email protected] to set up an account!

Want us to review your coffee? Have a question you want to answer on the show? Send us an email to [email protected]

Follow the Valor Coffee Podcast on Instagram: http://instagram.com/valorcoffeepod
Follow Valor on Instagram: http://instagram.com/valor.coffee
____

Subscribe to Riley's YouTube Channel:  https://youtube.com/@rileywestbrook
Follow Riley:  https://instagram.com/rileywestbrook
Follow Ross: https://instagram.com/rosswalters
Follow Ethan's Parody Account:  https://instagram.com/ethanrivers777

00:00 Introduction
04:47 Last episode’s comment section got spicy!
10:26 Replying on air to viewer comments
14:15 “Pay people more, or deal with high turnover”
24:28 The coffees we’re drinking today, brewed with Third Wave Water
35:44 Is the role of a barista enough to warrant an insane salary?
41:09 What we’re doing to pay our baristas more
47:59 How mentorship contributes to employee retention
52:05 Communicate your purpose and how employees contribute
01:02:09 Conclusion

Sign Up for Alerts About Our Community (coming soon) – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://mailchi.mp/018d9c38a953/valorcafecommunity

Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way!

The coffee industry is one of notoriously heavy turnover, something we've experienced at our business and heard from many other cafe owners. On this specific progrum, we dive in to the reasons this is so common – we'll be following up with another episode on how to best prevent employee turnover, so stay tuned or check out episode 103 when it drops!

*If you purchase something through one of our links, we may be entitled to a share of the sale*

Huge thanks to our partner Third Wave Water for sponsoring this episode! TWW enhances our brews by getting our water perfect for our coffee. Use code VALOR at checkout for 10% off your purchase! https://thirdwavewater.com

We're partnered with Clive to bring you sweet deal at a discounted rate! Use Discount Code VALOR5 at checkout for 5% off Lucca and Eureka products!
Shop Clive products here: https://clivecoffee.com?sca_ref=5315485.6axWuRlcEr

Buy Valor Coffee: https://valor.coffee/shop

Watch on Youtube: https://youtube.com/valorcoffee16

Want to become a Wholesale Partner? Email us at [email protected] to set up an account!

Want us to review your coffee? Have a question you want to answer on the show? Send us an email to [email protected]

Follow the Valor Coffee Podcast on Instagram: http://instagram.com/valorcoffeepod
Follow Valor on Instagram: http://instagram.com/valor.coffee
____

Subscribe to Riley's YouTube Channel:  https://youtube.com/@rileywestbrook
Follow Riley:  https://instagram.com/rileywestbrook
Follow Ross: https://instagram.com/rosswalters
Follow Ethan's Parody Account:  https://instagram.com/ethanrivers777

00:00 Introduction
02:01 How we store coffee at home
09:24 We’re drinking 3 coffees today, brewed with Third Wave Water
20:43 Which coffee shops/roasters do we admire (...envy?)?
33:37 Why is employee turnover terrible in specialty coffee?
36:27 Low wages, little upward mobility
41:17 Not everyone likes the service aspect
51:27 People have different end goals & motivations 
56:53 Hiring people who aren’t a good fit
01:04:47 Conclusion

Sign Up for Alerts About Our Community (coming soon) – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://mailchi.mp/018d9c38a953/valorcafecommunity

Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way!

This week we field a few questions, including helping one listener choose between stepping forward as a barista or making a move to roasting operations and answering another listener's question about firm "must work weekend" policies for baristas. Thanks for listening!

*If you purchase something through one of our links, we may be entitled to a share of the sale*

Huge thanks to our partner Third Wave Water for sponsoring this episode! TWW enhances our brews by getting our water perfect for our coffee. Use code VALOR at checkout for 10% off your purchase! https://thirdwavewater.com

We're partnered with Clive to bring you sweet deal at a discounted rate! Use Discount Code VALOR5 at checkout for 5% off Lucca and Eureka products!
Shop Clive products here: https://clivecoffee.com?sca_ref=5315485.6axWuRlcEr

Buy Valor Coffee: https://valor.coffee/shop

Watch on Youtube: https://youtube.com/valorcoffee16

Want to become a Wholesale Partner? Email us at [email protected] to set up an account!

Want us to review your coffee? Have a question you want to answer on the show? Send us an email to [email protected]

Follow the Valor Coffee Podcast on Instagram: http://instagram.com/valorcoffeepod
Follow Valor on Instagram: http://instagram.com/valor.coffee
____

Subscribe to Riley's YouTube Channel:  https://youtube.com/@rileywestbrook
Follow Riley:  https://instagram.com/rileywestbrook
Follow Ross: https://instagram.com/rosswalters
Follow Ethan's Parody Account:  https://instagram.com/ethanrivers777

00:00 Introduction
01:14 Our new partnership with Third Wave Water
09:08 Does the importing of coffee differ depending on the location of your roastery?
13:16 Q: I have two opportunities to advance my career, which should I take?
24:28 Contrasting a secure, boring job vs a lower paying, engaging career
30:46 Q: Do you have policies that require baristas to work certain schedules?
43:55 Q: Do you have advice about implementing big changes?
51:02 The hardest part of our jobs right now, as owners
01:06:42 Conclusion

Sign Up for Alerts About Our Community (coming soon) – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://mailchi.mp/018d9c38a953/valorcafecommunity

Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way!

Wait... 100 Episodes?! Who knew this little podcast would make it this far? This week we share stories from our first SCA Expo experience, drink the most expensive coffee we've ever purchased, and chop it up in this laid back episode.

*If you purchase something through one of our links, we may be entitled to a share of the sale*

We're partnered with Clive to bring you sweet deal at a discounted rate! Use Discount Code VALOR5 at checkout for 5% off Lucca and Eureka products!
Shop Clive products here: https://clivecoffee.com?sca_ref=5315485.6axWuRlcEr

Buy Valor Coffee: https://valor.coffee/shop

Watch on Youtube: https://youtube.com/valorcoffee16

Want to become a Wholesale Partner? Email us at [email protected] to set up an account!

Want us to review your coffee? Have a question you want to answer on the show? Send us an email to [email protected]

Follow the Valor Coffee Podcast on Instagram: http://instagram.com/valorcoffeepod
Follow Valor on Instagram: http://instagram.com/valor.coffee
____

Subscribe to Riley's YouTube Channel:  https://youtube.com/@rileywestbrook
Follow Riley:  https://instagram.com/rileywestbrook
Follow Ross: https://instagram.com/rosswalters
Follow Ethan's Parody Account:  https://instagram.com/ethanrivers777

00:00 Introduction
04:10 Q&A: Which Valor coffee should I try first?
11:32 Is mold free coffee a thing or just a marketing pitch?
18:14 We’re tasting some high level coffee today
25:39 What our experience was like in the city of Chicago
37:32 Our first impressions & experience at the SCA Expo
41:18 Recalling some of our favorite moments
54:48 Wrapping up our recap of the weekend
01:02:33 Coffee Review: MAME Coffee Abu Lot 7
01:08:12 Conclusion

Sign Up for Alerts About Our Community (coming soon) – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://mailchi.mp/018d9c38a953/valorcafecommunity

Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way!

We were stoked to have the opportunity to take a break from the action at SCA Expo 2024 to sit down with a true veteran of the coffee industry, Chris Deferio. Chris has 20+ years of experience in specialty coffee, ranging from working behind the bar to where he is now, consulting and podcasting through his business, Keys to the Shop. KTTS has released hundreds and hundreds of podcast episodes with many high profile guests and leaders in the industry, and Chris is a fount of knowledge. We were honored to chat for an hour about a fun topic: barista wages and how cafes can implement certain things to give their people better pay. For those of you looking for consulting for your coffee business, Chris is your guy. Hope y'all enjoy this one, we sure did!

Follow all things Keys to the Shop:
Website: https://keystotheshop.com/
Instagram: https://www.instagram.com/keystotheshop/
Podcast: https://open.spotify.com/show/3oo9RbKT8tXmEDsXezeKje?si=4858ad750e224836
Email Chris: [email protected]

*If you purchase something through one of our links, we may be entitled to a share of the sale*

We're partnered with Clive to bring you sweet deal at a discounted rate! Use Discount Code VALOR5 at checkout for 5% off Lucca and Eureka products!
Shop Clive products here: https://clivecoffee.com?sca_ref=5315485.6axWuRlcEr

Buy Valor Coffee: https://valor.coffee/shop

Watch on Youtube: https://youtube.com/valorcoffee16

Want to become a Wholesale Partner? Email us at [email protected] to set up an account!

Want us to review your coffee? Have a question you want to answer on the show? Send us an email to [email protected]

Follow the Valor Coffee Podcast on Instagram: http://instagram.com/valorcoffeepod
Follow Valor on Instagram: http://instagram.com/valor.coffee
____

Subscribe to Riley's YouTube Channel:  https://youtube.com/@rileywestbrook
Follow Riley:  https://instagram.com/rileywestbrook
Follow Ross: https://instagram.com/rosswalters
Follow Ethan's Parody Account:  https://instagram.com/ethanrivers777

00:00 Introduction
06:21 Why today’s topic is important to us
12:59 Should owners sacrifice their income?
17:36 Be transparent with employees about what they should expect
25:56 Discussing different leadership models for cafes
35:49 How to make a smaller team more efficient, for everyone’s benefit
40:49 Discussing robotics & automation in cafes
48:06 Can a decentralized leadership model work?
55:24 How many baristas are asking for raises rather than waiting?
59:00 One on Ones with employees build trust & improves culture
01:03:41 Balancing baristas admin responsibilities
01:09:46 Taking care of your staff won’t break your business
01:13:34 Conclusion

Sign Up for Alerts About Our Community (coming soon) – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://mailchi.mp/018d9c38a953/valorcafecommunity

Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way!

This week we're in a different room because of roast shifting, but we still dish out some straight fire. Ethan and Ross chat about building a culture that thinks it's cool to give a crap and how that stems from owners and leadership.

We're hiring in the roastery and in Dunwoody! Email us at [email protected] for more information.

We will be attending the Specialty Coffee Expo in Chicago and we want to meet up with you! Send us an email at [email protected] with your ideas.

*If you purchase something through one of our links, we may be entitled to a share of the sale*

We're partnered with Clive to bring you sweet deal at a discounted rate! Use Discount Code VALOR5 at checkout for 5% off Lucca and Eureka products!
Shop Clive products here: https://clivecoffee.com?sca_ref=5315485.6axWuRlcEr

Buy Valor Coffee: https://valor.coffee/shop

Watch on Youtube: https://youtube.com/valorcoffee16

Want to become a Wholesale Partner? Email us at [email protected] to set up an account!

Want us to review your coffee? Have a question you want to answer on the show? Send us an email to [email protected]

Follow the Valor Coffee Podcast on Instagram: http://instagram.com/valorcoffeepod
Follow Valor on Instagram: http://instagram.com/valor.coffee
____

Subscribe to Riley's YouTube Channel:  https://youtube.com/@rileywestbrook
Follow Riley:  https://instagram.com/rileywestbrook
Follow Ross: https://instagram.com/rosswalters
Follow Ethan's Parody Account:  https://instagram.com/ethanrivers777

00:00 Intro
01:34 How the Ground Control brewer works
05:47 How we find employees that care as much as we do
09:37 Translating core values to new hires
17:42 Train your employees with values rather than policies
21:01 How to figure out if an interviewee will truly care about their role
31:43 Build a culture of feedback & open communication
45:00 How to handle giving feedback to an employee
47:08 Culture starts with the owner and grows in the team
55:41 When was the last time we received feedback as leaders & owners?
01:01:37 Conclusion

Sign Up for Alerts About Our Community (coming soon) – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://mailchi.mp/018d9c38a953/valorcafecommunity

Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way!

It’s been a year since we opened the doors of our second cafe, so we do some reflecting on what we’ve learned and whether or not we’d do it all again.

We're hiring in the roastery and in Dunwoody! Email us at [email protected] for more information.

We will be attending the Specialty Coffee Expo in Chicago and we want to meet up with you! Send us an email at [email protected] with your ideas.

*If you purchase something through one of our links, we may be entitled to a share of the sale*

We're partnered with Clive to bring you sweet deal at a discounted rate! Use Discount Code VALOR5 at checkout for 5% off Lucca and Eureka products!
Shop Clive products here: https://clivecoffee.com?sca_ref=5315485.6axWuRlcEr

Buy Valor Coffee: https://valor.coffee/shop

Watch on Youtube: https://youtube.com/valorcoffee16

Want to become a Wholesale Partner? Email us at [email protected] to set up an account!

Want us to review your coffee? Have a question you want to answer on the show? Send us an email to [email protected]

Follow the Valor Coffee Podcast on Instagram: http://instagram.com/valorcoffeepod
Follow Valor on Instagram: http://instagram.com/valor.coffee
____

Subscribe to Riley's YouTube Channel:  https://youtube.com/@rileywestbrook
Follow Riley:  https://instagram.com/rileywestbrook
Follow Ross: https://instagram.com/rosswalters
Follow Ethan's Parody Account:  https://instagram.com/ethanrivers777

00:00 Intro
02:27 April 3rd marks our Dunwoody cafe’s 1st birthday
12:22 We will be at SCA in Chicago & we want to meet you
14:53 Q&A: How did you go about picking up your first wholesale accounts?
26:11 Q!&A: How did you market your cart when you first started out?
29:58 Is it worth it to open a second cafe?
44:13 The difficulties of expanding
01:00:32 The benefits of expanding
01:13:46 Conclusion

Sign Up for Alerts About Our Community (coming soon) – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://mailchi.mp/018d9c38a953/valorcafecommunity

Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way!

When you're running a coffee shop or looking to start one, it's easy to look around at other companies and wonder whether they're taking a slice of a pie. Is that true? If so, should you care? How should this influence your decision making? This week we chop all this up AND MORE...well, not much more, but we do try a wild coffee from Plot and take a question about growing a coffee shop in a small town.

We're hiring in the roastery and in Dunwoody! Email us at [email protected] for more information.

We will be attending the Specialty Coffee Expo in Chicago and we want to meet up with you! Send us an email at [email protected] with your ideas.

*If you purchase something through one of our links, we may be entitled to a share of the sale*

We're partnered with Clive to bring you sweet deal at a discounted rate! Use Discount Code VALOR5 at checkout for 5% off Lucca and Eureka products!
Shop Clive products here: https://clivecoffee.com?sca_ref=5315485.6axWuRlcEr

Buy Valor Coffee: https://valor.coffee/shop

Watch on Youtube: https://youtube.com/valorcoffee16

Want to become a Wholesale Partner? Email us at [email protected] to set up an account!

Want us to review your coffee? Have a question you want to answer on the show? Send us an email to [email protected]

Follow the Valor Coffee Podcast on Instagram: http://instagram.com/valorcoffeepod
Follow Valor on Instagram: http://instagram.com/valor.coffee
____

Subscribe to Riley's YouTube Channel:  https://youtube.com/@rileywestbrook
Follow Riley:  https://instagram.com/rileywestbrook
Follow Ross: https://instagram.com/rosswalters
Follow Ethan's Parody Account:  https://instagram.com/ethanrivers777

00:00 Intro
01:14 Today’s coffee tastes like... basil ?
03:10 We will be at SCA in Chicago & we want to meet you
06:00 Can a specialty coffee shop keep growing in a small town?
14:28 Competition - how much should you care?
26:20 Focus on being your best, rather than comparing to others
38:18 The Rude Radius - How close is too close to open a competing coffee shop?
46:18 Coffee Review: Plot Colombia Geisha White Honey
56:51 Conclusion

Sign Up for Alerts About Our Community (coming soon) – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://mailchi.mp/018d9c38a953/valorcafecommunity

Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way!

Uh Oh! We're going in this week on our PAST SELVES, dishing out the mistakes we've made throughout our careers that we see as trouble spots for many people jumping into owning a cafe. Our reason for having this podcast in the first place is to talk about what we've learned so you can have a head start in your journey of opening a coffee business, so we hope our mistakes mentioned in this progrum can inform and guide you towards having an incredible business.

We're hiring in the roastery and in Dunwoody! Email us at [email protected] for more information.

We will be attending the Specialty Coffee Expo in Chicago and we want to meet up with you! Send us an email at [email protected] with your ideas.

*If you purchase something through one of our links, we may be entitled to a share of the sale*

We're partnered with Clive to bring you sweet deal at a discounted rate! Use Discount Code VALOR5 at checkout for 5% off Lucca and Eureka products!
Shop Clive products here: https://clivecoffee.com?sca_ref=5315485.6axWuRlcEr

Buy Valor Coffee: https://valor.coffee/shop

Watch on Youtube: https://youtube.com/valorcoffee16

Want to become a Wholesale Partner? Email us at [email protected] to set up an account!

Want us to review your coffee? Have a question you want to answer on the show? Send us an email to [email protected]

Follow the Valor Coffee Podcast on Instagram: http://instagram.com/valorcoffeepod
Follow Valor on Instagram: http://instagram.com/valor.coffee
____

Subscribe to Riley's YouTube Channel:  https://youtube.com/@rileywestbrook
Follow Riley:  https://instagram.com/rileywestbrook
Follow Ross: https://instagram.com/rosswalters
Follow Ethan's Parody Account:  https://instagram.com/ethanrivers777

00:00 Intro
01:49 This coffee is crazy! Kos Rodrigo Sanchez Mojito Co-Ferment
05:07 Are co-fermented coffees cheating or creative?
10:01 Q&A: How we handle our cafes ordering coffee from our roastery
17:32 Which roasters we’d use if we didn’t roast our own coffee
20:19 Never fail again (...not guaranteed) with our top tips for new coffee shop owners
22:11 Tip #1 - Know when to fire someone
36:11 Tip #2 - Inventory Management
50:00 Tip #3 - Budgeting, Bookkeeping, & Financials
57.54 Bonus Tip #3.9 - Learn how & when to say No
01:05:20 Coffee Review: Kos Rodrigo Sanchez Mojito Co-Ferment
01:12:07 Exciting Valor news: We’re hiring at the roastery and Dunwoody!
01:12:48 We will be at SCA in Chicago and we want to meet you!

Sign Up for Alerts About Our Community (coming soon) – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://mailchi.mp/018d9c38a953/valorcafecommunity

Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way!

We welcome our Director of Roasting Operations, Sam Smith, back for his third round on the progrum to discuss all things BLENDS. In our opinion, blends get more hate than they deserve, so we press into the topic and discuss why and how blends can be an awesome addition to a coffee menu, along with how we approach onboarding new blends and keeping a menu slot dialed year-round.

*If you purchase something through one of our links, we may be entitled to a share of the sale*

We're partnered with Clive to bring you sweet deal at a discounted rate! Use Discount Code VALOR5 at checkout for 5% off Lucca and Eureka products!
Shop Clive products here: https://clivecoffee.com?sca_ref=5315485.6axWuRlcEr

Buy Valor Coffee: https://valor.coffee/shop

Watch on Youtube: https://youtube.com/valorcoffee16

Want to become a Wholesale Partner? Email us at [email protected] to set up an account!

Want us to review your coffee? Have a question you want to answer on the show? Send us an email to [email protected]

Follow the Valor Coffee Podcast on Instagram: http://instagram.com/valorcoffeepod
Follow Valor on Instagram: http://instagram.com/valor.coffee
____

Subscribe to Riley's YouTube Channel:  https://youtube.com/@rileywestbrook
Follow Riley:  https://instagram.com/rileywestbrook
Follow Ross: https://instagram.com/rosswalters
Follow Ethan's Parody Account:  https://instagram.com/ethanrivers777

00:00 Introduction and some football chatter
06:04 Welcoming Sam back to the progrum
06:58 Honey Processed coffees
08:22 Details about our box colors & why we want to expand our coffee menu
12:22 Why can’t we serve certain coffees all year?
16:15 On our seasonal blend, Swoon
22:52 Take us through the process of planning to make a blend, start to finish
28:12 Sample roasting
38:14 Dissecting the narrative that single origin coffees are better than blends
51:12 How we are brewing Swoon and what our team & guests are saying
58:39 How we keep coffees stocked year round as we grow
01:05:16 What is your favorite coffee you’ve ever roasted?
01:09:36 Shout out to Sam’s Dad
01:10:46 Conclusion

DOWNLOAD THE CAFE VIABILITY SPREADSHEET: https://mailchi.mp/valor/viability-spreadsheet

Sign Up for Alerts About Our Community (coming soon) – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://mailchi.mp/018d9c38a953/valorcafecommunity

Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way!

Today we’re joined by three of our incredible baristas – Lillabea Goins, Paul Judy, and Joey Cristofanelli. Ethan converses panel-style, throwing out questions about the squad’s history in the coffee industry, the romantic and dirty parts of the job, and more. We’re blessed by the folks who work with Valor, and we think this episode really shows that!

*If you purchase something through one of our links, we may be entitled to a share of the sale*

We're partnered with Clive to bring you sweet deal at a discounted rate! Use Discount Code VALOR5 at checkout for 5% off Lucca and Eureka products!
Shop Clive products here: https://clivecoffee.com?sca_ref=5315485.6axWuRlcEr

Buy Valor Coffee: https://valor.coffee/shop

Watch on Youtube: https://youtube.com/valorcoffee16

Want to become a Wholesale Partner? Email us at [email protected] to set up an account!

Want us to review your coffee? Have a question you want to answer on the show? Send us an email to [email protected]

Follow the Valor Coffee Podcast on Instagram: http://instagram.com/valorcoffeepod
Follow Valor on Instagram: http://instagram.com/valor.coffee
____

Subscribe to Riley's YouTube Channel:  https://youtube.com/@rileywestbrook
Follow Riley:  https://instagram.com/rileywestbrook
Follow Ross: https://instagram.com/rosswalters
Follow Ethan's Parody Account:  https://instagram.com/ethanrivers777

00:00 Introduction
02:27 Welcome to the Barista Q&A
04:45 Joey introduces himself
06:17 Paul introduces himself
08:32 Lillabea introduces herself
12:02 What’s one of the most romanticized aspects of being a barista?
19:07 Is it hard to remember all of the guests’ names?
20:34 What do you say to the haters who say you’re just in it for the tips?
27:36 What do you say to the person that says “Your job looks fun!”
32:14 How do you handle the role of being the “host of the party” rather than the guest?
37:35 What are your most favorite coffee drinks to make as baristas?
44:11 What are your least favorite coffee drinks to make as baristas?
49:10 Let’s talk about the magic of the Valor experience
53:38 If you like hosting people at your house, you may like being a barista
01:00:56 Coffee review: Tandem Ecuador Melida Alverca
01:15:46 Conclusion

DOWNLOAD THE CAFE VIABILITY SPREADSHEET: https://mailchi.mp/valor/viability-spreadsheet

Sign Up for Alerts About Our Community (coming soon) – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://mailchi.mp/018d9c38a953/valorcafecommunity

Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way!

Side Track in Opelika, Alabama is one of our favorite places in the world. Period. What David Bizilia has built in this incredible place is truly unmatched by many service experiences we've seen, and it was all accomplished by one of David's core philosophies: serving his guests in a cafe format the same way he would if they walked through the door of his home. We welcome David back to the progrum for a second time to talk hospitality and service, and we gush over how awesome he is...just a little.

*If you purchase something through one of our links, we may be entitled to a share of the sale*

We're partnered with Clive to bring you sweet deal at a discounted rate! Use Discount Code VALOR5 at checkout for 5% off Lucca and Eureka products!
Shop Clive products here: https://clivecoffee.com?sca_ref=5315485.6axWuRlcEr

Buy Valor Coffee: https://valor.coffee/shop

Watch on Youtube: https://youtube.com/valorcoffee16

Want to become a Wholesale Partner? Email us at [email protected] to set up an account!

Want us to review your coffee? Have a question you want to answer on the show? Send us an email to [email protected]

Follow the Valor Coffee Podcast on Instagram: http://instagram.com/valorcoffeepod
Follow Valor on Instagram: http://instagram.com/valor.coffee
____

Subscribe to Riley's YouTube Channel:  https://youtube.com/@rileywestbrook
Follow Riley:  https://instagram.com/rileywestbrook
Follow Ross: https://instagram.com/rosswalters
Follow Ethan's Parody Account:  https://instagram.com/ethanrivers777

00:00 Introduction
08:04 Side Track's Story
19:59 Lessons from the early days
26:56 How do you translate the culture of sidetrack to your employees?
35:35 Pay What You Want
40:10 Saying "No"
46:39 Raising Leaders through instilling values
53:13 The little things
57:50 Hiring regulars only

DOWNLOAD THE CAFE VIABILITY SPREADSHEET: https://mailchi.mp/valor/viability-spreadsheet

Sign Up for Alerts About Our Community (coming soon) – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://mailchi.mp/018d9c38a953/valorcafecommunity

Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way!

This week, we dive into the question so many folks jumping into this industry have: how much can I make as a coffee shop owner? We revisit our Cafe Viability Spreadsheet (linked above) and punch in some test numbers to see if it’s even possible to make a livable wage running a more-than-slow-but-not-crazy-busy cafe. Heck, we even tell you how much money we make in this one, so listen through to get those juicy details. Thanks for listening!

*If you purchase something through one of our links, we may be entitled to a share of the sale*

We're partnered with Clive to bring you sweet deal at a discounted rate! Use Discount Code VALOR5 at checkout for 5% off Lucca and Eureka products!
Shop Clive products here: https://clivecoffee.com?sca_ref=5315485.6axWuRlcEr

Buy Valor Coffee: https://valor.coffee/shop

Watch on Youtube: https://youtube.com/valorcoffee16

Want to become a Wholesale Partner? Email us at [email protected] to set up an account!

Want us to review your coffee? Have a question you want to answer on the show? Send us an email to [email protected]

Follow the Valor Coffee Podcast on Instagram: http://instagram.com/valorcoffeepod
Follow Valor on Instagram: http://instagram.com/valor.coffee
____

Subscribe to Riley's YouTube Channel:  https://youtube.com/@rileywestbrook
Follow Riley:  https://instagram.com/rileywestbrook
Follow Ross: https://instagram.com/rosswalters
Follow Ethan's Parody Account:  https://instagram.com/ethanrivers777

00:00:00 Introduction
00:15:09 An update on how we’re feeling about our roles and responsibilities
00:24:51 Make sure you’re organized so you can get the best results from your time and effort
00:28:24 A Note on Owners/Managers + Tips
00:34:46 Punching Numbers in the Spreadsheet
00:39:00 Ethan and Ross talk about the coffee that (was) up for review this week
00:45:33 Completing the Cafe Viability Spreadsheet to see what a solo owner can make
00:51:21 How much coffee do we go through each week at Valor locations?
00:53:40 Let’s look at another viability scenario - A husband & wife team
00:59:23 What WE make as owners of Valor
01:03:39 There can be difficulties, but we are so grateful for what we have and what we do

Sign Up for Alerts About Our Community (coming soon) – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://mailchi.mp/018d9c38a953/valorcafecommunity

Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way!

Riley fell ill this week, so Ethan and Ross sit down together and really just lay into some topics, including questions about one of our favorite books, and "business smart" things we've had to implement. Then they dive into crafting a specialty focused menu that still meets guests where they are. Thanks for listening!

*If you purchase something through one of our links, we may be entitled to a share of the sale*

We're partnered with Clive to bring you sweet deal at a discounted rate! Use Discount Code VALOR5 at checkout for 5% off Lucca and Eureka products!
Shop Clive products here: https://clivecoffee.com?sca_ref=5315485.6axWuRlcEr

Buy Valor Coffee: https://valor.coffee/shop

Watch on Youtube: https://youtube.com/valorcoffee16

Want to become a Wholesale Partner? Email us at [email protected] to set up an account!

Want us to review your coffee? Have a question you want to answer on the show? Send us an email to [email protected]

Follow the Valor Coffee Podcast on Instagram: http://instagram.com/valorcoffeepod
Follow Valor on Instagram: http://instagram.com/valor.coffee
____

Subscribe to Riley's YouTube Channel:  https://youtube.com/@rileywestbrook
Follow Riley:  https://instagram.com/rileywestbrook
Follow Ross: https://instagram.com/rosswalters
Follow Ethan's Parody Account:  https://instagram.com/ethanrivers777

00:00:00 Introduction
00:01:17 What's up with different roasters having the same coffees?
00:09:00 Q&A - From your time reading Unreasonable Hospitality, what do you think impacted each of you most?
00:16:34 Q&A - What are some of the main themes of the “Old Valor” and what “Business Smart” things have we had to implement?
00:25:32 Latte Art - is it a prerequisite to become a barista? How hard is it to learn?
00:36:35 Coffee Shop Menus - What should be included, how should it be laid out?
00:43:35 Differentiating between different coffees and gauging customer expectations
00:55:07 Seasonal espresso options and the Coffee Nerd Experience (8th wave, baby!)
00:59:02 How should a menu be structured to avoid confusing guests?
01:01:15 You should have syrups!
01:05:00 Our approach to crafting a seasonal menu
01:17:30 Coffee Review: Bellwood Kenya Kamwangi
01:21:42 Conclusion

Sign Up for Alerts About Our Community (coming soon) – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://mailchi.mp/018d9c38a953/valorcafecommunity

Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way!

We had a whole dang episode planned out, but we had so many solid questions that we decided to pivot.! We cover a few really awesome topics like: how do you know who to go into business with? What should your values be? And whenever the three of us are disagreeing on something in our company, how do we debate that? Thank you as always for submitting your questions, and keep them coming.

*If you purchase something through one of our links, we may be entitled to a share of the sale*

We're partnered with Clive to bring you sweet deal at a discounted rate! Use Discount Code VALOR5 at checkout for 5% off Lucca and Eureka products!
Shop Clive products here: https://clivecoffee.com?sca_ref=5315485.6axWuRlcEr

Buy Valor Coffee: https://valor.coffee/shop

Watch on Youtube: https://youtube.com/valorcoffee16

Want to become a Wholesale Partner? Email us at [email protected] to set up an account!

Want us to review your coffee? Have a question you want to answer on the show? Send us an email to [email protected]

Follow the Valor Coffee Podcast on Instagram: http://instagram.com/valorcoffeepod
Follow Valor on Instagram: http://instagram.com/valor.coffee
____

Subscribe to Riley's YouTube Channel:  https://youtube.com/@rileywestbrook
Follow Riley:  https://instagram.com/rileywestbrook
Follow Ross: https://instagram.com/rosswalters
Follow Ethan's Parody Account:  https://instagram.com/ethanrivers777

00:00:00 Introduction
00:11:04 Q - How do you make decisions as a group and decide when to move forward?
00:23:57 Q - If you were to open a cafe with a completely different service model than the two that you have, what would you want it to be like?
00:32:12 Q - How do you know who you should go into business with, what values should align, and how long of a commitment should people be willing to make?
00:40:41 Q - What machine do you use for frozen slushy drinks? Does it work well or has it been a dud?
00:45:08 Q - What's the best method for changing grind size on espresso or other brewing devices? I don't want to go finer, but sometimes it feels like I have no choice.
00:57:50 Q - How much in line training do you do? Once an employee is quote up to speed and quote, how do you go back and reinforce?
01:05:37 Coffee Review: Little Wolf Ecuador Angamaza
01:15:33 Conclusion

DOWNLOAD THE CAFE VIABILITY SPREADSHEET: https://mailchi.mp/valor/viability-spreadsheet

Sign Up for Alerts About Our Community (coming soon) – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://mailchi.mp/018d9c38a953/valorcafecommunity

Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way!

We're live just 42 minutes from Six Flags Over Georgia to answer a very common question: are coffee shops profitable? We take a look at our Cafe Viability Spreadsheet (link to download above!) and go on a hypothetical new cafe's first year. We'll be talking about the terms used, filling out the spreadsheet together, sharing insights we've learned over the years, and ultimately arrive at an answer of whether a standard-ops cafe can make a buck! Thanks for listening, y'all :P

*If you purchase something through one of our links, we may be entitled to a share of the sale*

We're partnered with Clive to bring you sweet deal at a discounted rate! Use Discount Code VALOR5 at checkout for 5% off Lucca and Eureka products!
Shop Clive products here: https://clivecoffee.com?sca_ref=5315485.6axWuRlcEr

Buy Valor Coffee: https://valor.coffee/shop

Watch on Youtube: https://youtube.com/valorcoffee16

Want to become a Wholesale Partner? Email us at [email protected] to set up an account!

Want us to review your coffee? Have a question you want to answer on the show? Send us an email to [email protected]

Follow the Valor Coffee Podcast on Instagram: http://instagram.com/valorcoffeepod
Follow Valor on Instagram: http://instagram.com/valor.coffee
____

Subscribe to Riley's YouTube Channel:  https://youtube.com/@rileywestbrook
Follow Riley:  https://instagram.com/rileywestbrook
Follow Ross: https://instagram.com/rosswalters
Follow Ethan's Parody Account:  https://instagram.com/ethanrivers777

00:00:12 Introduction
00:04:27 Why do people open coffee shops as their first business?
00:11:52 Spreadsheet and Terms Overview
00:22:52 Different size spaces and physical locations affect viability
00:31:09 This is not a profit and loss statement
00:31:41 What is “Cost of Goods Sold” + other terms 
00:34:15 Talk to your accountant!
00:39:40 Let's fill in the spreadsheet
00:46:45 Rent Calculator
00:50:27 Staff and Wages Calculator
00:58:25 Paying Yourself a "Base Wage" as an Owner
00:59:59 Multiple other categories, rapid-fired for your listening pleasure (and show length)
01:06:05 Cost of Goods Sold, Transactions per Day, and Average Transaction.
01:11:34 Is this cafe profitable?
01:14:48 How would a hypothetical year two look?
01:19:50 Conclusion

Sign Up for Alerts About Our Community (coming soon) – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://mailchi.mp/018d9c38a953/valorcafecommunity

Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way!

We welcome Valor Alpharetta's Head Coach, Lillabea Goins, back for her third round on the podcast to discuss all sorts of fun with Ethan, including the joys of feedback and failure, the power of cafe in a community, how to be a leader at Valor, and what it's like to be a woman working for three dudes.

Buy Valor Coffee: https://valor.coffee/shop

Watch on Youtube: https://youtube.com/valorcoffee16

Want to become a Wholesale Partner? Email us at [email protected] to set up an account!

Want us to review your coffee? Have a question you want to answer on the show? Send us an email to [email protected]

Follow the Valor Coffee Podcast on Instagram: http://instagram.com/valorcoffeepod
Follow Valor on Instagram: http://instagram.com/valor.coffee
____

Subscribe to Riley's YouTube Channel:  https://youtube.com/@rileywestbrook
Follow Riley:  https://instagram.com/rileywestbrook
Follow Ross: https://instagram.com/rosswalters
Follow Ethan's Parody Account:  https://instagram.com/ethanrivers777

00:00:00 Intro
00:01:06 Use Discount Code BELOVED for 30% off your order of Pageturner
02:06 Welcome Lillabea. Tell us about your role at Valor and a bit about the culture here.
00:03:46 You have a book in front of you today, what is it about?
00:11:42 How do you balance the nostalgia for the original team and the people in your care now?
00:23:33 Can you describe what it’s like to be a woman in a leadership role in specialty coffee?
00:28:33 How has it been leading a team lately?
00:39:29 Lillabea and Ethan explore the differences between male and female leaders in the workplace.
00:52:11 Lillabea’s 12th takeaway from the book and how she applies it in her role.
00:59:07 Our mission is to uplift people through coffee. It starts with the team first, then extends to the guests
01:05:17 Lillabea explains how being vulnerable with guests leads to a deeper connection and better service.
01:12:33 Lillabea asks Ethan: What is your proudest moment as a leader?
01:18:16 There is so much value in serving and cultivating a personal experience.
01:21:20 Your work does not define your worth.
01:28:51 Coffee review - M&M Las Nunes from Rum Baba
01:41:50 We’re grateful to have people send/bring us coffee from all around the world.
01:44:49 Do you have any final words for the Valor Coffee Podcast Community?

Sign Up for Alerts About Our Community (coming soon) – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://mailchi.mp/018d9c38a953/valorcafecommunity

Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way!

JP is a dear friend and owner of Meadowlark, a beautiful sub-500 square foot cafe in Gainesville, GA. This is JP's second time on the progrum, and it was a joy to talk about all sorts of stuff, mainly centered around his cafe now that it's been in operation for a minute. We also touch on Thermoplan at the WLAC, drink a coffee from Noeo Coffee, and more. Thanks for listening!

Buy Valor Coffee: https://valor.coffee/shop

Watch on Youtube: https://youtube.com/valorcoffee16

Want to become a Wholesale Partner? Email us at [email protected] to set up an account!

Want us to review your coffee? Have a question you want to answer on the show? Send us an email to [email protected]

Follow the Valor Coffee Podcast on Instagram: http://instagram.com/valorcoffeepod
Follow Valor on Instagram: http://instagram.com/valor.coffee
____

Subscribe to Riley's YouTube Channel:  https://youtube.com/@rileywestbrook
Follow Riley:  https://instagram.com/rileywestbrook
Follow Ross: https://instagram.com/rosswalters
Follow Ethan's Parody Account:  https://instagram.com/ethanrivers777

00:00:00 Intro
00:06:21 Thermoplan at WLAC
00:10:42 A Convo About Starbucks Criticism
00:23:47 Do You Analyze Your Numbers?
00:31:01 Being Open On Holidays
00:34:59 What's It Like Being a Trailblazer of Third Wave Coffee?
00:36:37 What's It Like Having a "Family Business"?
00:40:40 Do You "Bring Work Home"?
00:44:44 What's Harder: Working for Someone OR Calling the Shots?
00:54:15 What's It Like Carrying Soooooo Many Roasters?
00:59:48 When Did You Know You Wanted to Start a Coffee Shop?
01:01:35 What Did You Think Your Shop Would Be Like / What is it ACTUALLY Like?
01:04:12 What Would You Tell Someone Looking to Start a Coffee Shop?
01:10:13 What Would You Ask Other Cafe Owners?
01:12:57 Cross-Cafe Shift Covers
01:13:51 Coffee Review: Noeo Coffee Prelude Blend
01:23:12 Conclusion

Sign Up for Alerts About Our Community (coming soon) – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://mailchi.mp/018d9c38a953/valorcafecommunity

Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way!

We gather around the table and talk about where we think the industry might be heading this year, including commercialized bean spritzing, low caff varietals and more. We also taste a yum coffee from Process out of Belfast and talk just a little bit about football (at the end).

Buy Valor Coffee: https://valor.coffee/shop

Watch on Youtube: https://youtube.com/valorcoffee16

Want to become a Wholesale Partner? Email us at [email protected] to set up an account!

Want us to review your coffee? Have a question you want to answer on the show? Send us an email to [email protected]

Follow the Valor Coffee Podcast on Instagram: http://instagram.com/valorcoffeepod
Follow Valor on Instagram: http://instagram.com/valor.coffee
____

Subscribe to Riley's YouTube Channel:  https://youtube.com/@rileywestbrook
Follow Riley:  https://instagram.com/rileywestbrook
Follow Ross: https://instagram.com/rosswalters
Follow Ethan's Parody Account:  https://instagram.com/ethanrivers777

Sign Up for Alerts About Our Community (coming soon) – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://mailchi.mp/018d9c38a953/valorcafecommunity

Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way!

We're often contacted by folks asking us our suggested first steps in their journey towards opening a coffee shop? Our first question... "Have you ever worked in coffee before?" Ethan and Riley discuss whether it's possible/important to work as a barista before you make the jump to running your own cafe. We also take a few questions, including Linea Mini vs GS3 for home use, whether or not owner pay should be included in labor percentage, and more!

Buy Valor Coffee: https://valor.coffee/shop

Watch on Youtube: https://youtube.com/valorcoffee16

Want to become a Wholesale Partner? Email us at [email protected] to set up an account!

Want us to review your coffee? Have a question you want to answer on the show? Send us an email to [email protected]

Follow the Valor Coffee Podcast on Instagram: http://instagram.com/valorcoffeepod
Follow Valor on Instagram: http://instagram.com/valor.coffee
____

Subscribe to Riley's YouTube Channel:  https://youtube.com/@rileywestbrook
Follow Riley:  https://instagram.com/rileywestbrook
Follow Ross: https://instagram.com/rosswalters
Follow Ethan's Parody Account:  https://instagram.com/ethanrivers777

00:00:00 Intro
00:05:12 Q&A: Include Owner Compensation in Labor Percentage?
00:11:10 Q&A: Where to Store Espresso Machine During Freezing Temps?
00:13:33 QA: Linea Mini w/ Brew by Weights vs GS3 AV for Home Setup?
00:19:23 Q&A: Gicleur Clogging
00:21:14 QA: Mahlkonig E80 Alternatives
00:29:22 Should You Start a Coffee Shop If You Have No Coffee Experience?
00:49:25 Coffee Review: Cultivar Colombia Santa Ana Anaerobic Natural
01:00:16 Conclusion

Sign Up for Alerts About Our Community (coming soon) – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://mailchi.mp/018d9c38a953/valorcafecommunity

Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way!

David LaMont has been in the coffee industry in Atlanta/the Southeast for the past 20 years, filling roles from barista, to wholesale sales, and now as the Southeast Sales Manager of La Marzocco. We talk to him about how he has built a career in coffee, discuss best machines depending on use case, and ultimately just have a dang good time. Thanks so much to David for coming on the progrum!

Buy Valor Coffee: https://valor.coffee/shop

Watch on Youtube: https://youtube.com/valorcoffee16

Want to become a Wholesale Partner? Email us at [email protected] to set up an account!

Want us to review your coffee? Have a question you want to answer on the show? Send us an email to [email protected]

Follow the Valor Coffee Podcast on Instagram: http://instagram.com/valorcoffeepod
Follow Valor on Instagram: http://instagram.com/valor.coffee
____

Subscribe to Riley's YouTube Channel:  https://youtube.com/@rileywestbrook
Follow Riley:  https://instagram.com/rileywestbrook
Follow Ross: https://instagram.com/rosswalters
Follow Ethan's Parody Account:  https://instagram.com/ethanrivers777

00:00:00 Intro
00:09:29 Valor's Year in Review
00:28:05 Favorite Coffee WE Released in 2023
00:41:04Our Favorite Brew Method of 2023
00:44:07 YOUR Favorite Brew Method of 2023
00:46:44 Our Favorite Coffee of 2023
00:49:58 YOUR Favorite Coffee of 2023
00:53:01 YOUR Favorite Cafes of 2023
00:54:51 YOUR Favorite Packaging Design of 2023
00:56:46 YOUR Vote for Most Underrated Roaster of 2023
00:58:59 Coffee Review: Obadiah Fuyan China
01:10:00 Our Goals for 2024
01:13:29 Conclusion

Sign Up for Alerts About Our Community (coming soon) – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://mailchi.mp/018d9c38a953/valorcafecommunity

Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way!

David LaMont has been in the coffee industry in Atlanta/the Southeast for the past 20 years, filling roles from barista, to wholesale sales, and now as the Southeast Sales Manager of La Marzocco. We talk to him about how he has built a career in coffee, discuss best machines depending on use case, and ultimately just have a dang good time. Thanks so much to David for coming on the progrum!

Buy Valor Coffee: https://valor.coffee/shop

Watch on Youtube: https://youtube.com/valorcoffee16

Want to become a Wholesale Partner? Email us at [email protected] to set up an account!

Want us to review your coffee? Have a question you want to answer on the show? Send us an email to [email protected]

Follow the Valor Coffee Podcast on Instagram: http://instagram.com/valorcoffeepod
Follow Valor on Instagram: http://instagram.com/valor.coffee
____

Subscribe to Riley's YouTube Channel:  https://youtube.com/@rileywestbrook
Follow Riley:  https://instagram.com/rileywestbrook
Follow Ross: https://instagram.com/rosswalters
Follow Ethan's Parody Account:  https://instagram.com/ethanrivers777

Sign Up for Alerts About Our Community (coming soon) – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://mailchi.mp/018d9c38a953/valorcafecommunity

Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way!

We've always struggled with a particular dilemma: we love the clarity and flavor we can achieve by brewing pour overs, but doing so behind a busy coffee bar is wildly inefficient and inconsistent. We've tried to conquer this by using automated pour over machines, such as the Tone Touch 03 and the Curtis Seraphim, but those have proven finicky and again resulted in inconsistencies from cup to cup. So we were stoked to revisit our old friend, the Coffee Shot, but now with the addition of a paper filter inside the portafilter that has really changed this brew into something special that we are incorporating IMMEDIATELY at our cafes. So long pour overs (...for now).

Buy Valor Coffee: https://valor.coffee/shop

Watch on Youtube: https://youtube.com/valorcoffee16

Want to become a Wholesale Partner? Email us at [email protected] to set up an account!

Want us to review your coffee? Have a question you want to answer on the show? Send us an email to [email protected]

Follow the Valor Coffee Podcast on Instagram: http://instagram.com/valorcoffeepod
Follow Valor on Instagram: http://instagram.com/valor.coffee
____

Subscribe to Riley's YouTube Channel:  https://youtube.com/@rileywestbrook
Follow Riley:  https://instagram.com/rileywestbrook
Follow Ross: https://instagram.com/rosswalters
Follow Ethan's Parody Account:  https://instagram.com/ethanrivers777

00:00:00 Intro
00:07:27 Pour Overs vs Coffee Shots
00:27:35 Coffee Review
00:37:24 Tangent: Is Taste Actually Subjective?
00:47:00 Conclusion

Sign Up for Alerts About Our Community (coming soon) – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://mailchi.mp/018d9c38a953/valorcafecommunity

Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way!

This was one of those episodes where we sat down with a topic, but the conversation led us in a different direction that produced some FIRE radio. We talk about some of the skills we've developed due to necessity and lack of cash, especially when we were a young business, along with talking about our "God Shot" experiences AND dissecting a fun X thread our friend Kent posted that suggested roasters should BRAND (i.e. name) their single origin coffees. Hope y'all enjoy!

Buy Valor Coffee: https://valor.coffee/shop

Watch on Youtube: https://youtube.com/valorcoffee16

Want to become a Wholesale Partner? Email us at [email protected] to set up an account!

Want us to review your coffee? Have a question you want to answer on the show? Send us an email to [email protected]

Follow the Valor Coffee Podcast on Instagram: http://instagram.com/valorcoffeepod
Follow Valor on Instagram: http://instagram.com/valor.coffee
____

Subscribe to Riley's YouTube Channel:  https://youtube.com/@rileywestbrook
Follow Riley:  https://instagram.com/rileywestbrook
Follow Ross: https://instagram.com/rosswalters
Follow Ethan's Parody Account:  https://instagram.com/ethanrivers777

Sign Up for Alerts About Our Community (coming soon) – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://mailchi.mp/018d9c38a953/valorcafecommunity

Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way!

After a week off for Thanksgiving, we're back in the midst of one of the busiest weeks in Valor's history! We ran a wild sale for Black Friday / Cyber Monday, so we thought it would be a great time talk about sales, marketing, customer retention, cost of acquisition, and some other marketing buzzwords! We also try TWO coffees this week, one from Rowan Coffee and one from Maven Coffee. Thanks for listening!

Buy Valor Coffee: https://valor.coffee/shop

Watch on Youtube: https://youtube.com/valorcoffee16

Want to become a Wholesale Partner? Email us at [email protected] to set up an account!

Want us to review your coffee? Have a question you want to answer on the show? Send us an email to [email protected]

Follow the Valor Coffee Podcast on Instagram: http://instagram.com/valorcoffeepod
Follow Valor on Instagram: http://instagram.com/valor.coffee
____

Subscribe to Riley's YouTube Channel:  https://youtube.com/@rileywestbrook
Follow Riley:  https://instagram.com/rileywestbrook
Follow Ross: https://instagram.com/rosswalters
Follow Ethan's Parody Account:  https://instagram.com/ethanrivers777

Sign Up for Alerts About Our Community (coming soon) – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://mailchi.mp/018d9c38a953/valorcafecommunity

Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way!

Will Shurtz is the co-founder of Methodical Coffee out of Greenville, South Carolina, who are, simply put, one of the most respected coffee companies in the country. We've looked up to Will for years for his intentionality and kindness. He even taught Riley how to roast coffee back in 2019! We had a great time sitting down, learning more about Methodical's origin, and talking about the coffee industry, where Methodical is heading, hiring philosophy and more. Thanks so much to Will for coming down and being on the progrum!

Buy Methodical Coffee: https://methodicalcoffee.com

Buy Valor Coffee: https://valor.coffee/shop

Watch on Youtube: https://youtube.com/valorcoffee16

Want to become a Wholesale Partner? Email us at [email protected] to set up an account!

Want us to review your coffee? Have a question you want to answer on the show? Send us an email to [email protected]

Follow the Valor Coffee Podcast on Instagram: http://instagram.com/valorcoffeepod
Follow Valor on Instagram: http://instagram.com/valor.coffee
____

Subscribe to Riley's YouTube Channel:  https://youtube.com/@rileywestbrook
Follow Riley:  https://instagram.com/rileywestbrook
Follow Ross: https://instagram.com/rosswalters
Follow Ethan's Parody Account:  https://instagram.com/ethanrivers777

Sign Up for Alerts About Our Community (coming soon) – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://mailchi.mp/018d9c38a953/valorcafecommunity

Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way!

For many, the natural progression of business might point towards roasting or opening a second location as obvious steps. This week, we discuss whether or not that path is for everyone, along with giving tips if you decide it's for you. Thanks for listening!

Buy Valor Coffee: https://valor.coffee/shop

Watch on Youtube: https://youtube.com/valorcoffee16

Want to become a Wholesale Partner? Email us at [email protected] to set up an account!

Want us to review your coffee? Have a question you want to answer on the show? Send us an email to [email protected]

Follow the Valor Coffee Podcast on Instagram: http://instagram.com/valorcoffeepod
Follow Valor on Instagram: http://instagram.com/valor.coffee
____

Subscribe to Riley's YouTube Channel:  https://youtube.com/@rileywestbrook
Follow Riley:  https://instagram.com/rileywestbrook
Follow Ross: https://instagram.com/rosswalters
Follow Ethan's Parody Account:  https://instagram.com/ethanrivers777

00:00:00 Intro
00:02:20 The Boys Catching Up
00:17:59 Should You Scale Your Business?
00:58:53 Coffee Review: Servant Coffee
01:07:24 Conclusion

Sign Up for Alerts About Our Community (coming soon) – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://mailchi.mp/018d9c38a953/valorcafecommunity

Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way!

We think underextraction PLAGUES many cafes and home brewers. We discuss why we think it's so common, why it's accepted, and. of COURSE, how you can go about fixing it. We also taste a Colombian Gesha from Friedhats and answer a question about brewing coffee with...not water...?

Buy Valor Coffee: https://valor.coffee/shop

Watch on Youtube: https://youtube.com/valorcoffee16

Want to become a Wholesale Partner? Email us at [email protected] to set up an account!

Want us to review your coffee? Have a question you want to answer on the show? Send us an email to [email protected]

Follow the Valor Coffee Podcast on Instagram: http://instagram.com/valorcoffeepod
Follow Valor on Instagram: http://instagram.com/valor.coffee
____

Subscribe to Riley's YouTube Channel:  https://youtube.com/@rileywestbrook
Follow Riley:  https://instagram.com/rileywestbrook
Follow Ross: https://instagram.com/rosswalters
Follow Ethan's Parody Account:  https://instagram.com/ethanrivers777

Sign Up for Alerts About Our Community (coming soon) – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://mailchi.mp/018d9c38a953/valorcafecommunity

Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way!

Overextraction is a hot topic in the coffee community, but honestly, we think it happens less than many baristas think it does. We go into depth about the science of overextraction, including discussing chemical compounds, channeling and local overextraction, and more, along with discussing test results from a study we did on grind size's influence on extraction yield in different pour over samples. We also review a fantastic Pink Bourbon Colombian from One Line Coffee, and we answer a question about whether organic certification even matters.

Buy Valor Coffee: https://valor.coffee/shop

Watch on Youtube: https://youtube.com/valorcoffee16

Want to become a Wholesale Partner? Email us at [email protected] to set up an account!

Want us to review your coffee? Have a question you want to answer on the show? Send us an email to [email protected]

Follow the Valor Coffee Podcast on Instagram: http://instagram.com/valorcoffeepod
Follow Valor on Instagram: http://instagram.com/valor.coffee

00:00:00 Intro
00:04:06 Q&A – Does Organic Coffee Matter? How Do You Make Your Syrups?
00:20:25 An In-Depth Conversation on Overextractrion
01:14:38 Coffee Review: One Line Colombia Cold Fermentation Pink Bourbon
01:27:54 Conclusion
____

Subscribe to Riley's YouTube Channel:  https://youtube.com/@rileywestbrook
Follow Riley:  https://instagram.com/rileywestbrook
Follow Ross: https://instagram.com/rosswalters
Follow Ethan's Parody Account:  https://instagram.com/ethanrivers777

Sign Up for Alerts About Our Community (coming soon) – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://mailchi.mp/018d9c38a953/valorcafecommunity

Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way!

This week we taste coffee from Jimmy Butler's Big Face Brand – a washed Burundi! Then we jump in to a discussion with our Director of Roasting Operations, Sam Smith. We talk transitioning from barista to roaster, how to onboard and develop a roast profile and more. Thanks for being on the show Sam, we love you.

Buy Valor Coffee: https://valor.coffee/shop

Watch on Youtube: https://youtube.com/valorcoffee16

Want to become a Wholesale Partner? Email us at [email protected] to set up an account!

Follow the Valor Coffee Podcast on Instagram: http://instagram.com/valorcoffeepod
Follow Valor on Instagram: http://instagram.com/valor.coffee

00:00:00 Intro
00:04:50 Addressing our Viral, Controversial Reel
00:09:47 Our Conversation with Sam Smith
00:13:27 Is a Roasting Career What You Expected It to Be?
00:21:10 Adjusting from Shift-Oriented to Project-Oriented Work
00:23:41 How to Grow the Discipline It Takes to Manage Your Own Time
00:27:32 The Process of Onboarding a Coffee
00:36:34 Direct Trade Misconceptions & How Small Roasters Order Green
00:44:04 How Sam Improves Production Roasts
00:56:44 First Crack
00:57:57 How Sam Has Changed Valor's Coffees the Most
01:01:34 Coffee Review: Big Face Burundi Washed
01:10:25 Conclusion
____

Subscribe to Riley's YouTube Channel:  https://youtube.com/@rileywestbrook
Follow Riley:  https://instagram.com/rileywestbrook
Follow Ross: https://instagram.com/rosswalters
Follow Ethan's Parody Account:  https://instagram.com/ethanrivers777

Sign Up for Alerts About Our Community (coming soon) – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://mailchi.mp/018d9c38a953/valorcafecommunity

Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way!

Ever thought about building a mobile cart to start your coffee business? US TOO. In 2016, we built a coffee cart that launched our business from nothing to multiple cafes and a roasting headquarters. In this podcast, we teach you all you need to know about starting your coffee cart business, from how to build it and which equipment to choose, to the steps you need to set up an LLC. Thanks for listening!

Buy Valor Coffee: https://valor.coffee/shop

Watch on Youtube: https://youtube.com/valorcoffee16

Want to become a Wholesale Partner? Email us at [email protected] to set up an account!

Follow the Valor Coffee Podcast on Instagram: http://instagram.com/valorcoffeepod
Follow Valor on Instagram: http://instagram.com/valor.coffee

00:00:00 Intro
00:02:10 Our Story and Experience with Coffee Carts
00:17:54 Who Should Start a Coffee Cart & Why?
00:25:56 Funding
00:32:08 Setting Up Your Business: LLCs, Operating Agreements, EIN, Etc.
00:39:59 Permitting
00:48:14 Should You Start with a Pour Over or Cold Brew Bar?
00:55:30 Building Out Your Cart
01:22:02 Equipment: Espresso Machines, Grinders, Etc.
01:32:08 Total Cost of Buildout
01:36:43 How to Book Events and Stay Busy
01:44:40 Contracts
01:46:54 Pricing
01:52:18 Crafting Your Drink Menu
01:58:42 Day of Event Execution
02:11::52 What's Your Long Term Vision?
02:13:52 Conclusion
____

Subscribe to Riley's YouTube Channel:  https://youtube.com/@rileywestbrook
Follow Riley:  https://instagram.com/rileywestbrook
Follow Ross: https://instagram.com/rosswalters
Follow Ethan's Parody Account:  https://instagram.com/ethanrivers777

Sign Up for Alerts About Our Community (coming soon) – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://mailchi.mp/018d9c38a953/valorcafecommunity

Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way!

The Coffee Sometimes Podcast is now the Valor Coffee Podcast! This week, we sip Colombia Jair Oidor, answer a listener question about catering pricing and packages, and finally, give five tips (plus a bonus) on ways to crush through a rush when your cafe gets in the weeds. Thanks for tunin' in to the progrum!

Buy Valor Coffee: https://valor.coffee/shop

Watch on Youtube: https://youtube.com/valorcoffee16

Want to become a Wholesale Partner? Email us at [email protected] to set up an account!

Follow the Valor Coffee Podcast on Instagram: http://instagram.com/valorcoffeepod
Follow Valor on Instagram: http://instagram.com/valor.coffee

00:00:00 Intro
00:06:13 Q&A – Pricing for Catering Packages
00:22:46 Five Ways to Crush a Rush
00:23:38 1. Clearly Delegated Roles
00:27:15 2. Pull Shots of Espresso in Advance
00:31:49 3. Use an Electronic Kitchen Display System (KDS)
00:35:25 4. Direction from Concierge to Find Guests
00:39:10 5. Be the Thermostat – Set a Fun Environment
00:44:45 BONUS: Make the Wait in Line FUN!
00:49:40 Conclusion
____

Subscribe to Riley's YouTube Channel:  https://youtube.com/@rileywestbrook
Follow Riley:  https://instagram.com/rileywestbrook
Follow Ross: https://instagram.com/rosswalters
Follow Ethan's Parody Account:  https://instagram.com/ethanrivers777

Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way!

We taste a banger of a coffee from Touchy Coffee brewed on our new toy, the Next Level Pulsar, followed by answering some listener questions on a VARIETY of topics, including hidden costs associated with starting a coffee roastery, bookkeeping, operating agreements and more. Thanks for listening!

Buy Valor Coffee: https://valor.coffee/shop

Watch on Youtube: https://youtube.com/valorcoffee16

Want to become a Wholesale Partner? Email us at [email protected] to set up an account!

Follow the Valor Coffee Podcast on Instagram: http://instagram.com/valorcoffeepod
Follow Valor on Instagram: http://instagram.com/valor.coffee
____

Subscribe to Riley's YouTube Channel:  https://youtube.com/@rileywestbrook
Follow Riley:  https://instagram.com/rileywestbrook
Follow Ross: https://instagram.com/rosswalters
Follow Ethan's Parody Account:  https://instagram.com/ethanrivers777

Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way!

A fun week here! A YouTube commenter told us we should review our own coffee to get a baseline, so we did just that! We taste Freethrow, wrap up Unreasonable Hospitality, and chat with our espresso tech, Caleb Hall of Bronnie's. He lets us in on some steps cafes can take to prevent equipment nightmares, tells us about his journey into a coffee career, and even shares what equipment he'd use if he was opening his own cafe. Enjoy!

Buy Valor Coffee: https://valor.coffee/shop

00:00:00 Intro
00:01:40 Coffee Review: Valor Coffee Freethrow
00:27:37 Unreasonable Hospitality Chapter 20 & Epilogue
00:39:46 Our Chat w/ Our Espresso Tech, Caleb Hall of Bronnie's
01:38:09 Outro

Watch on Youtube: https://youtube.com/valorcoffee16

Want to become a Wholesale Partner? Email us at [email protected] to set up an account!

Follow the Valor Coffee Podcast on Instagram: http://instagram.com/valorcoffeepod
Follow Valor on Instagram: http://instagram.com/valor.coffee
____

Subscribe to Riley's YouTube Channel:  https://youtube.com/@rileywestbrook
Follow Riley:  https://instagram.com/rileywestbrook
Follow Ross: https://instagram.com/rosswalters
Follow Ethan's Parody Account:  https://instagram.com/ethanrivers777

Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way!

This week we taste Chamberlain Coffee, beans from mega-YouTube star Emma Chamberlain's brand. We snagged it a grocery store and boy...it's somethin'. We sit down in this episode with our Alpharetta HC (Head Coach aka General Manager) Lillabea Goins to discuss team dynamics, making guests' days and more. Hope ya enjoy this one because we sure as heck did!

Buy Valor Coffee: https://valor.coffee/shop

00:00:00 Intro
00:02:57 Coffee Review | Chamberlain Coffee
00:25:11 Our Conversation with Our Head Coach, Lillabea Goins
01:11:33 Outro

Watch on Youtube: https://youtube.com/valorcoffee16

Want to become a Wholesale Partner? Email us at [email protected] to set up an account!

Follow the Valor Coffee Podcast on Instagram: http://instagram.com/valorcoffeepod
Follow Valor on Instagram: http://instagram.com/valor.coffee
____

Subscribe to Riley's YouTube Channel:  https://youtube.com/@rileywestbrook
Follow Riley:  https://instagram.com/rileywestbrook
Follow Ross: https://instagram.com/rosswalters
Follow Ethan's Parody Account:  https://instagram.com/ethanrivers777

Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way!

Gather 'round! This week we talk about how to improve that palate of yours so you can make better coffee! We dish out four tried and true methods, plus review coffee from Sprout Coffee Roasters, dive into Unreasonable Hospitality Chapter 19, and ultimately just have a dang good time. Thanks for listening, friends!

00:00:00 Intro
00:01:39 Coffee Review: Sprout Coffee Roasters Peru
00:19:08 Unreasonable Hospitality Chapter 19
00:26:39 Ways to Improve Your Palate
00:32:34 Why You Should Develop Your Palate
00:36:34 Method 1: Cupping
00:46:39 Method 2: Taste Other Roasters' Coffees
00:49:57 Method 3: Taste Lots of Food and Other Beverages
00:51:29 Method Four: Taste Poorly Extracted Coffee
00:56:29 Outro

Watch on Youtube: https://youtube.com/valorcoffee16

Want to become a Wholesale Partner? Email us at [email protected] to set up an account!

Follow Coffee Sometimes: http://instagram.com/coffeesometimespod
Follow Valor: http://instagram.com/valor.coffee
____

Subscribe to Riley's YouTube Channel:  https://youtube.com/@rileywestbrook
Follow Riley:  https://instagram.com/rileywestbrook
Follow Ross: https://instagram.com/rosswalters
Follow Ethan's Parody Account:  https://instagram.com/ethanrivers777

Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way!

A fun one where we talk about the things we look for when hiring new people for our Pit Crew. We also continue to develop (lol) our coffee review portion of the program and taste a yum coffee from Choco Coffee in Athens, Georgia, scoring a 33.5/50! Chapter 18 of Unreasonable Hospitality hit different and taught us the importance of going above and beyond with moments of delight. Thanks for listening!

00:00:00 Intro
00:01:58 Coffee Review: Choco Coffee
00:26:20 Unreasonable Hospitality Chapter 18
00:35:45 Tips to Get You HIRED
01:04:34 Outro

Watch on Youtube: https://youtube.com/valorcoffee16

Want to become a Wholesale Partner? Email us at [email protected] to set up an account!

Follow Coffee Sometimes: http://instagram.com/coffeesometimespod
Follow Valor: http://instagram.com/valor.coffee
____

Subscribe to Riley's YouTube Channel:  https://youtube.com/@rileywestbrook
Follow Riley:  https://instagram.com/rileywestbrook
Follow Ross: https://instagram.com/rosswalters
Follow Ethan's Parody Account:  https://instagram.com/ethanrivers777

Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way!

New Podcast setup! We're now shooting all of our podcasts in our warehouse with the lab area as a backdrop, which we think is pretty dang cool. This week we talk about Unreasonable Hospitality Chapter 17, drink coffees from Splitlog Coffee in Kansas City, and take Questions and give some Answers. Thanks for tuning in to the progrum.

00:00:00 Intro
00:01:07 What We're Drinking: Splitlog Coffee Guatemala Natural
00:15:41 Newsletter Philosophy
00:25:02 Unreasonable Hospitality Chapter 17
00:43:59 Q&A: Most Awkward Customer Interaction
00:49:19 Q&A: Good Books for Managing/Leading a Coffee Shop
00:54:54 Q&A: Is the Bialetti Moka Express Good for Espresso?
00:58:36 Q&A: Our Approach to Blending Coffees
01:04:32 Q&A: How Do We Approach Challenging Decisions as Leaders?
01:09:59 Q&A: An Email w/ Several Questions
01:15:52 Outro

Watch on Youtube: https://youtube.com/valorcoffee16

Want to become a Wholesale Partner? Email us at [email protected] to set up an account!

Follow Coffee Sometimes: http://instagram.com/coffeesometimespod
Follow Valor: http://instagram.com/valor.coffee
____

Subscribe to Riley's YouTube Channel:  https://youtube.com/@rileywestbrook
Follow Riley:  https://instagram.com/rileywestbrook
Follow Ross: https://instagram.com/rosswalters
Follow Ethan's Parody Account:  https://instagram.com/ethanrivers777

Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends. It goes a long way <3

Shots fired? Maybe, but we're just trying to help! We've noticed a trend during our time in the coffee industry – namely, there's a lot of underdeveloped coffee out there. We discuss why this is the case, plus we chat about Unreasonable Hospitality Chapter 16, sip on some bean, and discuss wholesale samples.

00:00:00 Intro
00:07:44 What We're Drinking
00:12:28 Unreasonable Hospitality Chapter 16
00:39:49 A Conversation on Underdeveloped Coffees
01:12:23 Outro

Watch on Youtube: https://youtube.com/valorcoffee16

Want to become a Wholesale Partner? Email us at [email protected] to set up an account!

Follow Coffee Sometimes: http://instagram.com/coffeesometimespod
Follow Valor: http://instagram.com/valor.coffee
____

Subscribe to Riley's YouTube Channel:  https://youtube.com/@rileywestbrook
Follow Riley:  https://instagram.com/rileywestbrook
Follow Ross: https://instagram.com/rosswalters
Follow Ethan's Parody Account:  https://instagram.com/ethanrivers777

Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends. It goes a long way <3

We have fun, we have fun. This episode we talk about the adversity we've faced in the past (lookin' at you, COVID-19) and how we made it out alive. Does that conclude that coffee shops are recession proof? LISTEN FOR OUR TAKE! We also dive into Unreasonable Hospitality Chapter 15 and sip on a freaky Colombian Pink Bourbon from Italian coffee roaster Gardelli. THANKS FOR LISTENING!

00:00:00 Intro
00:13:09 What We're Drinking: Gardelli Colombia El Placer Pink Bourbon Anaerobic Special
00:22:02 Unreasonable Hospitality Chapter 15
00:40:37 Are Coffee Shops Recession Proof?
01:05:22 Outro

Watch on Youtube: https://youtube.com/valorcoffee16

Want to become a Wholesale Partner? Email us at [email protected] to set up an account!

Follow Coffee Sometimes: http://instagram.com/coffeesometimespod
Follow Valor: http://instagram.com/valor.coffee
____

Subscribe to Riley's YouTube Channel:  https://youtube.com/@rileywestbrook
Follow Riley:  https://instagram.com/rileywestbrook
Follow Ross: https://instagram.com/rosswalters
Follow Ethan's Parody Account:  https://instagram.com/ethanrivers777

Thanks for listening, following/subscribing and giving us a good review, it goes a long way <3

Last week we threw a rager and we're still buzzed...off the GOOD TIME. We debrief about how we (think we) threw an incredible event, chew on Chapter 14 of Unreasonable Hospitality and, lastly, discuss our decision to hire Ross' wife and how we plan to keep things CLEAN within this new dynamic.

00:00:00 Intro
00:01:27 What We're Drinking: Kenya Test Batch
00:30:01 Unreasonable Hospitality Chapter 14
00:45:14 We Hired Ross' Wife...Good Idea?
01:11:56 Outro

Watch on Youtube: https://youtube.com/valorcoffee16

Want to become a Wholesale Partner? Email us at [email protected] to set up an account!

Follow Coffee Sometimes: http://instagram.com/coffeesometimespod
Follow Valor: http://instagram.com/valor.coffee
____

Subscribe to Riley's YouTube Channel:  https://youtube.com/@rileywestbrook
Follow Riley:  https://instagram.com/rileywestbrook
Follow Ross: https://instagram.com/rosswalters
Follow Ethan's Parody Account:  https://instagram.com/ethanrivers777

Thanks for listening, following/subscribing and giving us a good review, it goes a long way <3

We spent last week on a retreat where we gathered our thoughts for the next year, including how to take our product to the next level. This week we sip on a crazy Colombia Gesha from Black and White and also dive into Chapter 13 of Unreasonable Hospitality. Enjoy!

00:00:00 Intro
00:02:53 What We're Drinking: Black & White Colombia Geisha
00:15:18 Unreasonable Hospitality Chapter 13
00:26:06 Getting Away from Your Business to Work on Your Business
00:52:41 Outro

Watch on Youtube: https://youtube.com/valorcoffee16

Want to become a Wholesale Partner? Email us at [email protected] to set up an account!

Follow Coffee Sometimes: http://instagram.com/coffeesometimespod
Follow Valor: http://instagram.com/valor.coffee
____

Subscribe to Riley's YouTube Channel:  https://youtube.com/@rileywestbrook
Follow Riley:  https://instagram.com/rileywestbrook
Follow Ross: https://instagram.com/rosswalters
Follow Ethan's Parody Account:  https://instagram.com/ethanrivers777

Thanks for listening, following/subscribing and giving us a good review, it goes a long way <3

This week we get really real and discuss some of the biggest mistakes we've made since starting our business, along with going over Unreasonable Hospitality Chapter 12 and drinking our delicious washed Kenya.

00:00:00 Intro
00:01:45 What We're Drinking: Kenya Nyeri Hill Estate AA
00:06:40 Ethan's Ankle Update
00:11:28 Unreasonable Hospitality Chapter 12
00:25:39 Our Biggest Mistakes
01:02:41 Outro

Watch on Youtube: https://youtube.com/valorcoffee16

Want to become a Wholesale Partner? Email us at [email protected] to set up an account!

Follow Coffee Sometimes: http://instagram.com/coffeesometimespod
Follow Valor: http://instagram.com/valor.coffee
____

Subscribe to Riley's YouTube Channel:  https://youtube.com/@rileywestbrook
Follow Riley:  https://instagram.com/rileywestbrook
Follow Ross: https://instagram.com/rosswalters
Follow Ethan's Parody Account:  https://instagram.com/ethanrivers777

Thanks for listening, following/subscribing and giving us a good review, it goes a long way <3

Ross was out this week, but Ethan and Riley couldn't stand going another week without getting behind the mic – this week we talk Unreasonable Hospitality Chapter 11, drink some bourbon, and discuss how going into debt has created opportunities for Valor to grow and thrive.

00:00:00 Intro
00:01:33 What We're Drinking: E.H. Taylor Small Batch
00:07:48 Unreasonable Hospitality Chapter 11
00:32:24 Why Debt IS NOT a Bad Thing!
00:49:03 Outro

Watch on Youtube: https://youtube.com/valorcoffee16

Want to become a Wholesale Partner? Email us at [email protected] to set up an account!

Follow Coffee Sometimes: http://instagram.com/coffeesometimespod
Follow Valor: http://instagram.com/valor.coffee
____

Subscribe to Riley's YouTube Channel:  https://youtube.com/@rileywestbrook
Follow Riley:  https://instagram.com/rileywestbrook
Follow Ross: https://instagram.com/rosswalters
Follow Ethan's Parody Account:  https://instagram.com/ethanrivers777

Thanks for listening, following/subscribing and giving us a good review, it goes a long way <3

This week we go IN on whose way is the right way to dial in espresso, specifically in a commercial/cafe environment – SPOILER ALERTL: we argue a ton. We also talk chapter 10 of Unreasonable Hospitality and drink some coffee from our friends Little Wolf.

Check out Tetherball: https://www.tetherballcoffee.com
Subscribe to Riley's YouTube Channel:  https://youtube.com/@rileywestbrook

00:00:00 Intro
00:00:52 What Coffee We're Drinking
00:10:39 Riley's Obnoxious Self Promotion
00:17:20 Unreasonable Hospitality Chapter 10
00:35:58 How We Dial in Espresso
01:14:08 Wholesale Shoutout: Tetherball Coffee
01:15:31 Outro

Watch on Youtube: https://youtube.com/valorcoffee16

Want to become a Wholesale Partner? Email us at [email protected] to set up an account!

Follow Coffee Sometimes: http://instagram.com/coffeesometimespod
Follow Valor: http://instagram.com/valor.coffee
____

Subscribe to Riley's YouTube Channel:  https://youtube.com/@rileywestbrook
Follow Riley:  https://instagram.com/rileywestbrook
Follow Ross: https://instagram.com/rosswalters
Follow Ethan's Parody Account:  https://instagram.com/ethanrivers777

Thanks for listening, following/subscribing and giving us a good review, it goes a long way <3

This week we dive into our home setups and how we can each do one or two things to improve how we are brewing at home. We also drink some instant coffee and talk through Chapter 9 of Unreasonable Hospitality. Love y'all.

Check out Papertown Coffee: https://www.papertown.coffee/
Buy Valor Coffee: https://valor.coffee/shop

00:00:00 Intro
00:03:12 What We're Brewing: Dapper &amp; Wise Instant Coffee
00:08:37 Our Two Favorite Coffee Shops
00:16:56 Unreasonable Hospitality Chapter 9
00:25:48 Questions &amp; Answers
00:38:44 Improve Your Home Coffee Setup
01:17:17 Wholesale Shoutout: Papertown Coffee
01:19:30 Outro

Watch on Youtube: https://youtube.com/valorcoffee16

Want to become a Wholesale Partner? Email us at [email protected] to set up an account!

Follow Coffee Sometimes: http://instagram.com/coffeesometimespod
Follow Valor: http://instagram.com/valor.coffee
____

Follow Riley:  https://instagram.com/rileywestbrook
Follow Ross: https://instagram.com/rosswalters
Follow Ethan's Parody Account:  https://instagram.com/ethanrivers777

Thanks for listening, following/subscribing and giving us a good review, it goes a long way <3

On this episode we brew up our new (returning) summer blend Tanlines, chat about Chapter 8 of Unreasonable Hospitality and go off about how Imposter Syndrome doesn't even matter, ya feel? Thanks for listening, love ya.

Buy our summer blend, Tanlines: https://valor.coffee/shop/tanlines

Check out Jethro's Coffee and Public House:  https://www.instagram.com/jethroshouse/

00:00:00 Intro
00:01:10 Brewing Tanlines LIVE
00:14:25 Unreasonable Hospitality Chapter 8
00:30:06 Weekly Q&A
00:39:22 Imposter Syndrome: How It Affected Us and How We Handled It
01:12:04 Wholesale Shoutout: Jethro's Coffee and Public House
01:14:11 Outro

Watch on Youtube: https://youtube.com/valorcoffee16

Want to become a Wholesale Partner? Email us at [email protected] to set up an account!

Follow Coffee Sometimes: http://instagram.com/coffeesometimespod
Follow Valor: http://instagram.com/valor.coffee
____

Follow Riley:  https://instagram.com/rileywestbrook
Follow Ross: https://instagram.com/rosswalters
Follow Ethan's Parody Account:  https://instagram.com/ethanrivers777

Thanks for listening, following/subscribing and giving us a good review, it goes a long way <3

On this episode, we welcome a very special guest who has truly shaped Valor's company from the ground up, Karen Walters. Yes, Karen is the mother of Ross. BUT that's not the only reason she's on! Karen was a human resources manager for the Atlanta Falcons and the Arthur Blank Family of Businesses for YEARS, helping shape the culture that expanded from a small team to THOUSANDS of employees over her tenure. Karen is a genius on all things culture, mission, vision and values, and she shares some of that wisdom on this episode.

Looking to transform the culture of your team? Get in touch with Karen via email – [email protected] – or by visiting her website –https://karenwalters.com

We love Karen!

00:00:00 Intro
00:08:02 Introducing Our Guest, Karen Walters
00:19:08 AMB Growth Over the Years
00:28:35 Systems Led vs Talent Led
00:32:08 Parable of Two Jobs
00:35:55 Moments of Delight
00:40:34 Where to Start When the Culture Sucks
00:47:34 Promotion Process Within the Falcons/AMB
00:51:16 Why Start a Business Later in Career?
00:53:17 How Core Values Have Changed Karen's Clients
01:02:30 Peer to Peer Conflict
01:06:53 Relying on Objectivity
01:08:09 Karen's Passion

Watch on Youtube: https://youtube.com/valorcoffee16

Want to become a Wholesale Partner? Email us at [email protected] to set up an account!

Follow Coffee Sometimes: http://instagram.com/coffeesometimespod
Follow Valor: http://instagram.com/valor.coffee
____

Follow Riley:  https://instagram.com/rileywestbrook
Follow Ross: https://instagram.com/rosswalters
Follow Ethan's Parody Account:  https://instagram.com/ethanrivers777

Thanks for listening, following/subscribing and giving us a good review, it goes a long way <3

This week we dive in on the philosophy of creating a non-confusing coffee menu, brew up some bean on the Fellow Stagg [XF], give a wholesale partner shoutout to our friends Warehouse 4, and tackle chapter 7 of Unreasonable Hospitality. Thanks for listening, love ya!

Check out Warehouse 4 Coffee: https://www.warehouse4coffee.com

00:00:00 Intro
00:01:16 What & How We're Brewing
00:09:28 Small Talk
00:21:54 Unreasonable Hospitality Chapter 7
00:37:14 Q&A
00:45:45 Don't Make Your Coffee Menu Complicated
01:12:45 Wholesale Shoutout: Warehouse 4 Coffee
01:14:17 Outro

Watch on Youtube: https://youtube.com/valorcoffee16

Want to become a Wholesale Partner? Email us at [email protected] to set up an account!

Follow Coffee Sometimes: http://instagram.com/coffeesometimespod
Follow Valor: http://instagram.com/valor.coffee
____

Follow Riley:  https://instagram.com/rileywestbrook
Follow Ross: https://instagram.com/rosswalters
Follow Ethan's Parody Account:  https://instagram.com/ethanrivers777

Thanks for listening, following/subscribing and giving us a good review, it goes a long way <3

Weber Workshops was kind enough to bump us up in the queue of Moonraker shipments so we could talk about it on the program! We discuss this fun tool, plus dive in on Chapter 6 of Unreasonable Hospitality, answer some YouTube comment questions, give a wholesale partner shoutout to our friends Prophet Coffee, and go IN on whether or not its worth it to drop serious cash on branded merchandise. Hope y'all enjoy the show! <3

Check out the Moonraker WDT Tool: https://weberworkshops.com/products/moonraker
Check out Prophet Coffee: https://www.prophet-coffee.com/

00:00:00 Intro
00:01:05 Weber Workshops Moonraker First Impressions
00:16:15 Most Difficult Barista Skills to Train
00:24:12 Other Misc Coffee Inovations
00:26:25 Q&A
00:36:08 Unreasonable Hospitality Chapter 6
00:47:38 Do Coffee Companies Make Money from Branded Merch?
01:11:07 Wholesale Partner Spotlight: Prophet Coffee

Watch on Youtube: https://youtube.com/valorcoffee16

Want to become a Wholesale Partner? Email us at [email protected] to set up an account!

Follow Coffee Sometimes: http://instagram.com/coffeesometimespod
Follow Valor: http://instagram.com/valor.coffee
____

Follow Riley:  https://instagram.com/rileywestbrook
Follow Ross: https://instagram.com/rosswalters
Follow Ethan's Parody Account:  https://instagram.com/ethanrivers777

Thanks for listening, following/subscribing and giving us a good review, it goes a long way <3

Another week of three idiots talking about some stuff – this time we cover chapter five of Unreasonable Hospitality, plus get in the weeds on the topic of Online Reviews and how YOU should handle your coffee shop getting negative things published on the interwebs.

00:00:00 Intro
00:03:05 Small Talk
00:13:24 Unreasonable Hospitality Chapter 5
00:35:30 Online Reviews: How to Deal with Negative Responses

Watch on Youtube: https://youtube.com/valorcoffee16

Want to become a Wholesale Partner? Email us at [email protected] to set up an account!

Follow Coffee Sometimes: http://instagram.com/coffeesometimespod
Follow Valor: http://instagram.com/valor.coffee
____

Follow Riley:  https://instagram.com/rileywestbrook
Follow Ross: https://instagram.com/rosswalters
Follow Ethan's Parody Account:  https://instagram.com/ethanrivers777

Thanks for listening, following/subscribing and giving us a good review, it goes a long way <3

This week we get back into our book series, tackling Chapter 4 of Unreasonable Hospitality, plus talk a good bit about extraction, including being brutally honest about how we might be underextracting some coffees by...a lot.

00:00 Intro
07:00 Unreasonable Hospitality Chapter 4
21:50 NFL Draft
33:48 Extraction – Moonraker WDT Tool
39:45 Curtis Seraphim and Low Extraction Problems
44:19 We Try to Overextract, but can't..?
45:46 Measuring Coffees Using a Refractometer
54:17 We were extracting at 13%...
01:01:13 Range of Excellence
01:12:30 Outro

Watch on Youtube: https://youtube.com/valorcoffee16

Want to become a Wholesale Partner? Email us at [email protected] to set up an account!

Follow Coffee Sometimes: http://instagram.com/coffeesometimespod
Follow Valor: http://instagram.com/valor.coffee
____

Follow Riley:  https://instagram.com/rileywestbrook
Follow Ross: https://instagram.com/rosswalters
Follow Ethan's Parody Account:  https://instagram.com/ethanrivers777

Thanks for listening, following/subscribing and giving us a good review, it goes a long way <3

We've gone through many-a philosophy where Instagram and social media are concerned, so we wanted to share with you all some of the things we've done right and, more importantly, wrong so that you can get straight to building an engaged following for your cafe (or other company)!

00:00 Intro
01:45 Motivations to Grow on Instagram
06:37 Do All Types of Businesses NEED an Instagram?
13:13 Local vs Global Branding
16:49 Ads
23:16 Authenticity vs Empathy
27:33 Growing a Personal vs Business Account
30:01 Owner Visibility on the Feed
35:14 Social Media Wrap-Up: Our Insta Journey
38:07 Q&A: Local Roaster vs Roaster You "Connect" With
52:46 Expo
57:22 Conclusion

Watch on Youtube: https://youtube.com/valorcoffee16

Want to become a Wholesale Partner? Email us at [email protected] to set up an account!

Follow Coffee Sometimes: http://instagram.com/coffeesometimespod
Follow Valor: http://instagram.com/valor.coffee
____

Follow Riley:  https://instagram.com/rileywestbrook
Follow Ross: https://instagram.com/rosswalters
Follow Ethan's Parody Account:  https://instagram.com/ethanrivers777

Thanks for listening, following/subscribing and giving us a good review, it goes a long way <3

WE'RE BACK. After a break (that wasn't really much of a "break" at all, we were busy af) to get our Dunwoody Cafe LIVE, we are back on the mic(s) to talk aaaaaalllll about our new space.

Watch on Youtube: https://youtube.com/valorcoffee16

Want to become a Wholesale Partner? Email us at [email protected] to set up an account!

Follow Coffee Sometimes: http://instagram.com/coffeesometimespod
Follow Valor: http://instagram.com/valor.coffee
____

Follow Riley:  https://instagram.com/rileywestbrook
Follow Ross: https://instagram.com/rosswalters
Follow Ethan's Parody Account:  https://instagram.com/ethanrivers777

***If you buy something through our external/third-party links, we may get a small share of the sale. This helps us keep this show going, so thank you!

Podcast and Media Gear
Desks: https://shareasale.com/r.cfm?b=1411081&u=3338532&m=85489&urllink=&afftrack=
Mics: https://amzn.to/3xzIVUr
Cheaper Mic Option: https://amzn.to/3xeO3Nn
Mic Stands: https://amzn.to/3RMVjI6
Interface (Big): https://amzn.to/3U0UkG4
Interface (Small): https://amzn.to/3QxRANx
Video Switcher: https://amzn.to/3Rw9NMF
Riley’s Headphones: https://amzn.to/3BupQFt
Ross’ Headphones: https://amzn.to/3RWnmVP
Ethan’s Headphones: https://amzn.to/3Dg2qVG
Our Podcasting Computer: https://amzn.to/3qp3gYz
Camera: https://amzn.to/3L6hnvo
Lens (24-70mm): https://amzn.to/3TWfx41
Lens (16-35mm): https://amzn.to/3ROV1R4
Cheaper Camera + Lens Option: https://amzn.to/3d6ny5N
Light: https://amzn.to/3RyrtHL
Cheaper Light Option: https://amzn.to/3BtgycE
LED Beams: https://amzn.to/3DdaB4V
Tripods: https://amzn.to/3Di4igr
Monitor/Recorder: https://amzn.to/3xgcZUH

Some of our Favorite Books
Make Time by Jake Knapp and John Zeratsky: https://amzn.to/3d0mYH0
Start With Why by Simon Sinek: https://amzn.to/3L2qSeQ
I Will Teach You to Be Rich by Ramit Sethi: https://amzn.to/3B6F4z2
Setting the Table by Danny Meyer: https://amzn.to/3B4HKNF
Excellence Wins by Horst Schulze: https://amzn.to/3d5NzCr
Obsessed by Emily Heyward: https://amzn.to/3xbQSin
Amusing Ourselves to Death by Neil Postman: https://amzn.to/3Rysu2x
The Five Dysfunctions of a Team by Patrick Lencioni: https://amzn.to/3Rz1ZKk
Atomic Habits by James Clear: https://amzn.to/3r3Ii1q

Thanks for listening, following/subscribing and giving us a good review, it goes a long way <3

Donate to our Indiegogo Campaign: https://igg.me/at/valorcoffee
Buy Unreasonable Hospitality: https://amzn.to/3XDd93M

This week we dig into a hypothetical: if we were starting a new coffee business from scratch, would we: a) Roast our own coffee; b) Be a Multi-roaster; or c) Have an exclusive wholesale provider. THE RESULTS MAY SHOCK YOU.

Watch on Youtube: https://youtube.com/valorcoffee16

Want to become a Wholesale Partner? Email us at [email protected] to set up an account!

Follow Coffee Sometimes: http://instagram.com/coffeesometimespod
Follow Valor: http://instagram.com/valor.coffee
____

Follow Riley:  https://instagram.com/rileywestbrook
Follow Ross: https://instagram.com/rosswalters
Follow Ethan's Parody Account:  https://instagram.com/ethanrivers777

***If you buy something through our external/third-party links, we may get a small share of the sale. This helps us keep this show going, so thank you!

Podcast and Media Gear
Desks: https://shareasale.com/r.cfm?b=1411081&u=3338532&m=85489&urllink=&afftrack=
Mics: https://amzn.to/3xzIVUr
Cheaper Mic Option: https://amzn.to/3xeO3Nn
Mic Stands: https://amzn.to/3RMVjI6
Interface (Big): https://amzn.to/3U0UkG4
Interface (Small): https://amzn.to/3QxRANx
Video Switcher: https://amzn.to/3Rw9NMF
Riley’s Headphones: https://amzn.to/3BupQFt
Ross’ Headphones: https://amzn.to/3RWnmVP
Ethan’s Headphones: https://amzn.to/3Dg2qVG
Our Podcasting Computer: https://amzn.to/3qp3gYz
Camera: https://amzn.to/3L6hnvo
Lens (24-70mm): https://amzn.to/3TWfx41
Lens (16-35mm): https://amzn.to/3ROV1R4
Cheaper Camera + Lens Option: https://amzn.to/3d6ny5N
Light: https://amzn.to/3RyrtHL
Cheaper Light Option: https://amzn.to/3BtgycE
LED Beams: https://amzn.to/3DdaB4V
Tripods: https://amzn.to/3Di4igr
Monitor/Recorder: https://amzn.to/3xgcZUH

Some of our Favorite Books
Make Time by Jake Knapp and John Zeratsky: https://amzn.to/3d0mYH0
Start With Why by Simon Sinek: https://amzn.to/3L2qSeQ
I Will Teach You to Be Rich by Ramit Sethi: https://amzn.to/3B6F4z2
Setting the Table by Danny Meyer: https://amzn.to/3B4HKNF
Excellence Wins by Horst Schulze: https://amzn.to/3d5NzCr
Obsessed by Emily Heyward: https://amzn.to/3xbQSin
Amusing Ourselves to Death by Neil Postman: https://amzn.to/3Rysu2x
The Five Dysfunctions of a Team by Patrick Lencioni: https://amzn.to/3Rz1ZKk
Atomic Habits by James Clear: https://amzn.to/3r3Ii1q

Thanks for listening, following/subscribing and giving us a good review, it goes a long way <3

Donate to our Indiegogo Campaign: https://igg.me/at/valorcoffee
Buy Unreasonable Hospitality: https://amzn.to/3XDd93M

We start our 5 Minute Book Club this week, plus give updates on our Dunwoody cafe and discuss our hiring event. We missed y'all, thanks for your patience as we navigate our current crazy schedules until our new cafe opens!

Watch on Youtube: https://youtube.com/valorcoffee16

Want to become a Wholesale Partner? Email us at [email protected] to set up an account!

Follow Coffee Sometimes: http://instagram.com/coffeesometimespod
Follow Valor: http://instagram.com/valor.coffee
____

Follow Riley:  https://instagram.com/rileywestbrook
Follow Ross: https://instagram.com/rosswalters
Follow Ethan's Parody Account:  https://instagram.com/ethanrivers777

***If you buy something through our external/third-party links, we may get a small share of the sale. This helps us keep this show going, so thank you!

Podcast and Media Gear
Desks: https://shareasale.com/r.cfm?b=1411081&u=3338532&m=85489&urllink=&afftrack=
Mics: https://amzn.to/3xzIVUr
Cheaper Mic Option: https://amzn.to/3xeO3Nn
Mic Stands: https://amzn.to/3RMVjI6
Interface (Big): https://amzn.to/3U0UkG4
Interface (Small): https://amzn.to/3QxRANx
Video Switcher: https://amzn.to/3Rw9NMF
Riley’s Headphones: https://amzn.to/3BupQFt
Ross’ Headphones: https://amzn.to/3RWnmVP
Ethan’s Headphones: https://amzn.to/3Dg2qVG
Our Podcasting Computer: https://amzn.to/3qp3gYz
Camera: https://amzn.to/3L6hnvo
Lens (24-70mm): https://amzn.to/3TWfx41
Lens (16-35mm): https://amzn.to/3ROV1R4
Cheaper Camera + Lens Option: https://amzn.to/3d6ny5N
Light: https://amzn.to/3RyrtHL
Cheaper Light Option: https://amzn.to/3BtgycE
LED Beams: https://amzn.to/3DdaB4V
Tripods: https://amzn.to/3Di4igr
Monitor/Recorder: https://amzn.to/3xgcZUH

Some of our Favorite Books
Make Time by Jake Knapp and John Zeratsky: https://amzn.to/3d0mYH0
Start With Why by Simon Sinek: https://amzn.to/3L2qSeQ
I Will Teach You to Be Rich by Ramit Sethi: https://amzn.to/3B6F4z2
Setting the Table by Danny Meyer: https://amzn.to/3B4HKNF
Excellence Wins by Horst Schulze: https://amzn.to/3d5NzCr
Obsessed by Emily Heyward: https://amzn.to/3xbQSin
Amusing Ourselves to Death by Neil Postman: https://amzn.to/3Rysu2x
The Five Dysfunctions of a Team by Patrick Lencioni: https://amzn.to/3Rz1ZKk
Atomic Habits by James Clear: https://amzn.to/3r3Ii1q

Thanks for listening, following/subscribing and giving us a good review, it goes a long way <3

A topic we could honestly go on for hours about – BAR FLOW! We talk a little about how we arranged our bar in our first cafe and some things we'll be changing in cafe #2 in order to pump out as many high quality drinks as possible. Enjoy!

Watch on Youtube: https://youtube.com/valorcoffee16

Want to become a Wholesale Partner? Email us at [email protected] to set up an account!

Follow Coffee Sometimes: http://instagram.com/coffeesometimespod
Follow Valor: http://instagram.com/valor.coffee
____

Follow Riley:  https://instagram.com/rileywestbrook
Follow Ross: https://instagram.com/rosswalters
Follow Ethan's Parody Account:  https://instagram.com/ethanrivers777

***If you buy something through our external/third-party links, we may get a small share of the sale. This helps us keep this show going, so thank you!

Podcast and Media Gear
Desks: https://shareasale.com/r.cfm?b=1411081&u=3338532&m=85489&urllink=&afftrack=
Mics: https://amzn.to/3xzIVUr
Cheaper Mic Option: https://amzn.to/3xeO3Nn
Mic Stands: https://amzn.to/3RMVjI6
Interface (Big): https://amzn.to/3U0UkG4
Interface (Small): https://amzn.to/3QxRANx
Video Switcher: https://amzn.to/3Rw9NMF
Riley’s Headphones: https://amzn.to/3BupQFt
Ross’ Headphones: https://amzn.to/3RWnmVP
Ethan’s Headphones: https://amzn.to/3Dg2qVG
Our Podcasting Computer: https://amzn.to/3qp3gYz
Camera: https://amzn.to/3L6hnvo
Lens (24-70mm): https://amzn.to/3TWfx41
Lens (16-35mm): https://amzn.to/3ROV1R4
Cheaper Camera + Lens Option: https://amzn.to/3d6ny5N
Light: https://amzn.to/3RyrtHL
Cheaper Light Option: https://amzn.to/3BtgycE
LED Beams: https://amzn.to/3DdaB4V
Tripods: https://amzn.to/3Di4igr
Monitor/Recorder: https://amzn.to/3xgcZUH

Some of our Favorite Books
Make Time by Jake Knapp and John Zeratsky: https://amzn.to/3d0mYH0
Start With Why by Simon Sinek: https://amzn.to/3L2qSeQ
I Will Teach You to Be Rich by Ramit Sethi: https://amzn.to/3B6F4z2
Setting the Table by Danny Meyer: https://amzn.to/3B4HKNF
Excellence Wins by Horst Schulze: https://amzn.to/3d5NzCr
Obsessed by Emily Heyward: https://amzn.to/3xbQSin
Amusing Ourselves to Death by Neil Postman: https://amzn.to/3Rysu2x
The Five Dysfunctions of a Team by Patrick Lencioni: https://amzn.to/3Rz1ZKk
Atomic Habits by James Clear: https://amzn.to/3r3Ii1q

Thanks for listening, following/subscribing and giving us a good review, it goes a long way <3

We got some amazing questions from a regular listener, so on this episode we go through them. We include our take on superautomatic espresso machines, why we don't just drop "coffee" from our mission statement and more. WE ALSO KICK OF THE VALOR BOOK CLUB:

First book we'll be reading – Unreasonable Hospitality by Will Guidara. We'll be discussing on our Instagram and Podcast, so get your copy here: https://amzn.to/3XDd93M

Watch on Youtube: https://youtube.com/valorcoffee16

Want to become a Wholesale Partner? Email us at [email protected] to set up an account!

Follow Coffee Sometimes: http://instagram.com/coffeesometimespod
Follow Valor: http://instagram.com/valor.coffee
____

Follow Riley:  https://instagram.com/rileywestbrook
Follow Ross: https://instagram.com/rosswalters
Follow Ethan's Parody Account:  https://instagram.com/ethanrivers777

***If you buy something through our external/third-party links, we may get a small share of the sale. This helps us keep this show going, so thank you!

Podcast and Media Gear
Desks: https://shareasale.com/r.cfm?b=1411081&u=3338532&m=85489&urllink=&afftrack=
Mics: https://amzn.to/3xzIVUr
Cheaper Mic Option: https://amzn.to/3xeO3Nn
Mic Stands: https://amzn.to/3RMVjI6
Interface (Big): https://amzn.to/3U0UkG4
Interface (Small): https://amzn.to/3QxRANx
Video Switcher: https://amzn.to/3Rw9NMF
Riley’s Headphones: https://amzn.to/3BupQFt
Ross’ Headphones: https://amzn.to/3RWnmVP
Ethan’s Headphones: https://amzn.to/3Dg2qVG
Our Podcasting Computer: https://amzn.to/3qp3gYz
Camera: https://amzn.to/3L6hnvo
Lens (24-70mm): https://amzn.to/3TWfx41
Lens (16-35mm): https://amzn.to/3ROV1R4
Cheaper Camera + Lens Option: https://amzn.to/3d6ny5N
Light: https://amzn.to/3RyrtHL
Cheaper Light Option: https://amzn.to/3BtgycE
LED Beams: https://amzn.to/3DdaB4V
Tripods: https://amzn.to/3Di4igr
Monitor/Recorder: https://amzn.to/3xgcZUH

Some of our Favorite Books
Make Time by Jake Knapp and John Zeratsky: https://amzn.to/3d0mYH0
Start With Why by Simon Sinek: https://amzn.to/3L2qSeQ
I Will Teach You to Be Rich by Ramit Sethi: https://amzn.to/3B6F4z2
Setting the Table by Danny Meyer: https://amzn.to/3B4HKNF
Excellence Wins by Horst Schulze: https://amzn.to/3d5NzCr
Obsessed by Emily Heyward: https://amzn.to/3xbQSin
Amusing Ourselves to Death by Neil Postman: https://amzn.to/3Rysu2x
The Five Dysfunctions of a Team by Patrick Lencioni: https://amzn.to/3Rz1ZKk
Atomic Habits by James Clear: https://amzn.to/3r3Ii1q

Thanks for listening, following/subscribing and giving us a good review, it goes a long way <3

Last episode we asked listeners to write in with the things that make or break a coffee shop experience when visiting a new cafe. On this episode, we dissect those answers and give our opinions on what makes a cafe great or lackluster.

Buy Valor Coffee: https://valor.coffee/shop

Watch on Youtube: https://youtube.com/valorcoffee16

Want to become a Wholesale Partner? Email us at [email protected] to set up an account!

Follow Coffee Sometimes: http://instagram.com/coffeesometimespod
Follow Valor: http://instagram.com/valor.coffee
____

Follow Riley:  https://instagram.com/rileywestbrook
Follow Ross: https://instagram.com/rosswalters
Follow Ethan's Parody Account:  https://instagram.com/ethanrivers777

***If you buy something through our external/third-party links, we may get a small share of the sale. This helps us keep this show going, so thank you!

Podcast and Media Gear
Desks: https://shareasale.com/r.cfm?b=1411081&u=3338532&m=85489&urllink=&afftrack=
Mics: https://amzn.to/3xzIVUr
Cheaper Mic Option: https://amzn.to/3xeO3Nn
Mic Stands: https://amzn.to/3RMVjI6
Interface (Big): https://amzn.to/3U0UkG4
Interface (Small): https://amzn.to/3QxRANx
Video Switcher: https://amzn.to/3Rw9NMF
Riley’s Headphones: https://amzn.to/3BupQFt
Ross’ Headphones: https://amzn.to/3RWnmVP
Ethan’s Headphones: https://amzn.to/3Dg2qVG
Our Podcasting Computer: https://amzn.to/3qp3gYz
Camera: https://amzn.to/3L6hnvo
Lens (24-70mm): https://amzn.to/3TWfx41
Lens (16-35mm): https://amzn.to/3ROV1R4
Cheaper Camera + Lens Option: https://amzn.to/3d6ny5N
Light: https://amzn.to/3RyrtHL
Cheaper Light Option: https://amzn.to/3BtgycE
LED Beams: https://amzn.to/3DdaB4V
Tripods: https://amzn.to/3Di4igr
Monitor/Recorder: https://amzn.to/3xgcZUH

Some of our Favorite Books
Make Time by Jake Knapp and John Zeratsky: https://amzn.to/3d0mYH0
Start With Why by Simon Sinek: https://amzn.to/3L2qSeQ
I Will Teach You to Be Rich by Ramit Sethi: https://amzn.to/3B6F4z2
Setting the Table by Danny Meyer: https://amzn.to/3B4HKNF
Excellence Wins by Horst Schulze: https://amzn.to/3d5NzCr
Obsessed by Emily Heyward: https://amzn.to/3xbQSin
Amusing Ourselves to Death by Neil Postman: https://amzn.to/3Rysu2x
The Five Dysfunctions of a Team by Patrick Lencioni: https://amzn.to/3Rz1ZKk
Atomic Habits by James Clear: https://amzn.to/3r3Ii1q

Thanks for listening, following/subscribing and giving us a good review, it goes a long way <3

Ross and Ethan dive in on how to confront and navigate conflict between co-workers. Enjoy!

Buy Valor Coffee: https://valor.coffee/shop

Watch on Youtube: https://youtube.com/valorcoffee16

Want to become a Wholesale Partner? Email us at [email protected] to set up an account!

Follow Valor: http://instagram.com/valor.coffee
____

Follow Riley:  https://instagram.com/rileywestbrook
Follow Ross: https://instagram.com/rosswalters
Follow Ethan's Parody Account:  https://instagram.com/ethanrivers777

***If you buy something through our external/third-party links, we may get a small share of the sale. This helps us keep this show going, so thank you!

Podcast and Media Gear
Desks: https://shareasale.com/r.cfm?b=1411081&u=3338532&m=85489&urllink=&afftrack=
Mics: https://amzn.to/3xzIVUr
Cheaper Mic Option: https://amzn.to/3xeO3Nn
Mic Stands: https://amzn.to/3RMVjI6
Interface (Big): https://amzn.to/3U0UkG4
Interface (Small): https://amzn.to/3QxRANx
Video Switcher: https://amzn.to/3Rw9NMF
Riley’s Headphones: https://amzn.to/3BupQFt
Ross’ Headphones: https://amzn.to/3RWnmVP
Ethan’s Headphones: https://amzn.to/3Dg2qVG
Our Podcasting Computer: https://amzn.to/3qp3gYz
Camera: https://amzn.to/3L6hnvo
Lens (24-70mm): https://amzn.to/3TWfx41
Lens (16-35mm): https://amzn.to/3ROV1R4
Cheaper Camera + Lens Option: https://amzn.to/3d6ny5N
Light: https://amzn.to/3RyrtHL
Cheaper Light Option: https://amzn.to/3BtgycE
LED Beams: https://amzn.to/3DdaB4V
Tripods: https://amzn.to/3Di4igr
Monitor/Recorder: https://amzn.to/3xgcZUH

Some of our Favorite Books
Make Time by Jake Knapp and John Zeratsky: https://amzn.to/3d0mYH0
Start With Why by Simon Sinek: https://amzn.to/3L2qSeQ
I Will Teach You to Be Rich by Ramit Sethi: https://amzn.to/3B6F4z2
Setting the Table by Danny Meyer: https://amzn.to/3B4HKNF
Excellence Wins by Horst Schulze: https://amzn.to/3d5NzCr
Obsessed by Emily Heyward: https://amzn.to/3xbQSin
Amusing Ourselves to Death by Neil Postman: https://amzn.to/3Rysu2x
The Five Dysfunctions of a Team by Patrick Lencioni: https://amzn.to/3Rz1ZKk
Atomic Habits by James Clear: https://amzn.to

Thanks for listening, following/subscribing and giving us a good review, it goes a long way <3

Want to know how much you should budget out for your dream cafe? We're right in the midst of dishing out some serious cash for our new location, so we thought we would pull up the spreadsheet and share some full transparency with you in terms of how much it costs to open a coffee shop in the current economic climate, including how much more expensive Cafe #2 is vs our first location.

Buy Valor Coffee: https://valor.coffee/shop

Watch on Youtube: https://youtube.com/valorcoffee16

Want to become a Wholesale Partner? Email us at [email protected] to set up an account!

Follow Coffee Sometimes: http://instagram.com/coffeesometimespod
Follow Valor: http://instagram.com/valor.coffee
____

Follow Riley:  https://instagram.com/rileywestbrook
Follow Ross: https://instagram.com/rosswalters
Follow Ethan's Parody Account:  https://instagram.com/ethanrivers777

***If you buy something through our external/third-party links, we may get a small share of the sale. This helps us keep this show going, so thank you!

Podcast and Media Gear
Desks: https://shareasale.com/r.cfm?b=1411081&u=3338532&m=85489&urllink=&afftrack=
Mics: https://amzn.to/3xzIVUr
Cheaper Mic Option: https://amzn.to/3xeO3Nn
Mic Stands: https://amzn.to/3RMVjI6
Interface (Big): https://amzn.to/3U0UkG4
Interface (Small): https://amzn.to/3QxRANx
Video Switcher: https://amzn.to/3Rw9NMF
Riley’s Headphones: https://amzn.to/3BupQFt
Ross’ Headphones: https://amzn.to/3RWnmVP
Ethan’s Headphones: https://amzn.to/3Dg2qVG
Our Podcasting Computer: https://amzn.to/3qp3gYz
Camera: https://amzn.to/3L6hnvo
Lens (24-70mm): https://amzn.to/3TWfx41
Lens (16-35mm): https://amzn.to/3ROV1R4
Cheaper Camera + Lens Option: https://amzn.to/3d6ny5N
Light: https://amzn.to/3RyrtHL
Cheaper Light Option: https://amzn.to/3BtgycE
LED Beams: https://amzn.to/3DdaB4V
Tripods: https://amzn.to/3Di4igr
Monitor/Recorder: https://amzn.to/3xgcZUH

Some of our Favorite Books
Make Time by Jake Knapp and John Zeratsky: https://amzn.to/3d0mYH0
Start With Why by Simon Sinek: https://amzn.to/3L2qSeQ
I Will Teach You to Be Rich by Ramit Sethi: https://amzn.to/3B6F4z2
Setting the Table by Danny Meyer: https://amzn.to/3B4HKNF
Excellence Wins by Horst Schulze: https://amzn.to/3d5NzCr
Obsessed by Emily Heyward: https://amzn.to/3xbQSin
Amusing Ourselves to Death by Neil Postman: https://amzn.to/3Rysu2x
The Five Dysfunctions of a Team by Patrick Lencioni: https://amzn.to/3Rz1ZKk
Atomic Habits by James Clear: https://amzn.to/3r3Ii1q

Thanks for listening, following/subscribing and giving us a good review, it goes a long way <3

VOTE COFFEE SOMETIMES FOR BEST PODCAST OF 2022: https://sprudge.com/vote

Ethan and Ross quite literally SPIT FIRE on this week's Culture Couch. We talk about the lessons we've adopted from Danny Meyer's Setting the Table ( buy it here: https://amzn.to/3B4HKNF) and how to use different forms of the Fire concept when leading your staff. HAPPY NEW YEAR!

Buy Valor Coffee: https://valor.coffee/shop

Watch on Youtube: https://youtube.com/valorcoffee16

Want to become a Wholesale Partner? Email us at [email protected] to set up an account!

Follow Valor: http://instagram.com/valor.coffee
____

Follow Riley:  https://instagram.com/rileywestbrook
Follow Ross: https://instagram.com/rosswalters
Follow Ethan's Parody Account:  https://instagram.com/ethanrivers777

***If you buy something through our external/third-party links, we may get a small share of the sale. This helps us keep this show going, so thank you!

Podcast and Media Gear
Desks: https://shareasale.com/r.cfm?b=1411081&u=3338532&m=85489&urllink=&afftrack=
Mics: https://amzn.to/3xzIVUr
Cheaper Mic Option: https://amzn.to/3xeO3Nn
Mic Stands: https://amzn.to/3RMVjI6
Interface (Big): https://amzn.to/3U0UkG4
Interface (Small): https://amzn.to/3QxRANx
Video Switcher: https://amzn.to/3Rw9NMF
Riley’s Headphones: https://amzn.to/3BupQFt
Ross’ Headphones: https://amzn.to/3RWnmVP
Ethan’s Headphones: https://amzn.to/3Dg2qVG
Our Podcasting Computer: https://amzn.to/3qp3gYz
Camera: https://amzn.to/3L6hnvo
Lens (24-70mm): https://amzn.to/3TWfx41
Lens (16-35mm): https://amzn.to/3ROV1R4
Cheaper Camera + Lens Option: https://amzn.to/3d6ny5N
Light: https://amzn.to/3RyrtHL
Cheaper Light Option: https://amzn.to/3BtgycE
LED Beams: https://amzn.to/3DdaB4V
Tripods: https://amzn.to/3Di4igr
Monitor/Recorder: https://amzn.to/3xgcZUH

Some of our Favorite Books
Make Time by Jake Knapp and John Zeratsky: https://amzn.to/3d0mYH0
Start With Why by Simon Sinek: https://amzn.to/3L2qSeQ
I Will Teach You to Be Rich by Ramit Sethi: https://amzn.to/3B6F4z2
Setting the Table by Danny Meyer: https://amzn.to/3B4HKNF
Excellence Wins by Horst Schulze: https://amzn.to/3d5NzCr
Obsessed by Emily Heyward: https://amzn.to/3xbQSin
Amusing Ourselves to Death by Neil Postman: https://amzn.to/3Rysu2x
The Five Dysfunctions of a Team by Patrick Lencioni: https://amzn.to/3Rz1ZKk
Atomic Habits by James Clear: https://amzn.to

Thanks for listening, following/subscribing and giving us a good review, it goes a long way <3

VOTE COFFEE SOMETIMES FOR BEST PODCAST OF 2022: https://sprudge.com/vote

We move across the hall to our new podcast studio (still a work-in-progress) and talk about what this year has brought, how we've met or fallen short of our goals, and where we think next year will take our business.

Buy Valor Coffee: https://valor.coffee/shop

Watch on Youtube: https://youtube.com/valorcoffee16

Want to become a Wholesale Partner? Email us at [email protected] to set up an account!

Follow Coffee Sometimes: http://instagram.com/coffeesometimespod
Follow Valor: http://instagram.com/valor.coffee
____

Follow Riley:  https://instagram.com/rileywestbrook
Follow Ross: https://instagram.com/rosswalters
Follow Ethan's Parody Account:  https://instagram.com/ethanrivers777

***If you buy something through our external/third-party links, we may get a small share of the sale. This helps us keep this show going, so thank you!

Podcast and Media Gear
Desks: https://shareasale.com/r.cfm?b=1411081&u=3338532&m=85489&urllink=&afftrack=
Mics: https://amzn.to/3xzIVUr
Cheaper Mic Option: https://amzn.to/3xeO3Nn
Mic Stands: https://amzn.to/3RMVjI6
Interface (Big): https://amzn.to/3U0UkG4
Interface (Small): https://amzn.to/3QxRANx
Video Switcher: https://amzn.to/3Rw9NMF
Riley’s Headphones: https://amzn.to/3BupQFt
Ross’ Headphones: https://amzn.to/3RWnmVP
Ethan’s Headphones: https://amzn.to/3Dg2qVG
Our Podcasting Computer: https://amzn.to/3qp3gYz
Camera: https://amzn.to/3L6hnvo
Lens (24-70mm): https://amzn.to/3TWfx41
Lens (16-35mm): https://amzn.to/3ROV1R4
Cheaper Camera + Lens Option: https://amzn.to/3d6ny5N
Light: https://amzn.to/3RyrtHL
Cheaper Light Option: https://amzn.to/3BtgycE
LED Beams: https://amzn.to/3DdaB4V
Tripods: https://amzn.to/3Di4igr
Monitor/Recorder: https://amzn.to/3xgcZUH

Some of our Favorite Books
Make Time by Jake Knapp and John Zeratsky: https://amzn.to/3d0mYH0
Start With Why by Simon Sinek: https://amzn.to/3L2qSeQ
I Will Teach You to Be Rich by Ramit Sethi: https://amzn.to/3B6F4z2
Setting the Table by Danny Meyer: https://amzn.to/3B4HKNF
Excellence Wins by Horst Schulze: https://amzn.to/3d5NzCr
Obsessed by Emily Heyward: https://amzn.to/3xbQSin
Amusing Ourselves to Death by Neil Postman: https://amzn.to/3Rysu2x
The Five Dysfunctions of a Team by Patrick Lencioni: https://amzn.to/3Rz1ZKk
Atomic Habits by James Clear: https://amzn.to/3r3Ii1q

Thanks for listening, following/subscribing and giving us a good review, it goes a long way <3

VOTE COFFEE SOMETIMES FOR BEST PODCAST OF 2022: https://sprudge.com/vote

Monthly on Culture Couch, we'll be highlighting a member of the team who has shown excellent hospitality and a display of Valor's values at some point within the previous month. This person is chosen by their peers, rewarded, and brought on Culture Couch to break down how their interaction played out. First up is Mykie to talk about how she delivered a great interaction with a guest who was being a touch difficult.

Buy Valor Coffee: https://valor.coffee/shop

Watch on Youtube: https://youtube.com/valorcoffee16

Want to become a Wholesale Partner? Email us at [email protected] to set up an account!

Follow Valor: http://instagram.com/valor.coffee
____

Follow Riley:  https://instagram.com/rileywestbrook
Follow Ross: https://instagram.com/rosswalters
Follow Ethan's Parody Account:  https://instagram.com/ethanrivers777

***If you buy something through our external/third-party links, we may get a small share of the sale. This helps us keep this show going, so thank you!

Podcast and Media Gear
Desks: https://shareasale.com/r.cfm?b=1411081&u=3338532&m=85489&urllink=&afftrack=
Mics: https://amzn.to/3xzIVUr
Cheaper Mic Option: https://amzn.to/3xeO3Nn
Mic Stands: https://amzn.to/3RMVjI6
Interface (Big): https://amzn.to/3U0UkG4
Interface (Small): https://amzn.to/3QxRANx
Video Switcher: https://amzn.to/3Rw9NMF
Riley’s Headphones: https://amzn.to/3BupQFt
Ross’ Headphones: https://amzn.to/3RWnmVP
Ethan’s Headphones: https://amzn.to/3Dg2qVG
Our Podcasting Computer: https://amzn.to/3qp3gYz
Camera: https://amzn.to/3L6hnvo
Lens (24-70mm): https://amzn.to/3TWfx41
Lens (16-35mm): https://amzn.to/3ROV1R4
Cheaper Camera + Lens Option: https://amzn.to/3d6ny5N
Light: https://amzn.to/3RyrtHL
Cheaper Light Option: https://amzn.to/3BtgycE
LED Beams: https://amzn.to/3DdaB4V
Tripods: https://amzn.to/3Di4igr
Monitor/Recorder: https://amzn.to/3xgcZUH

Some of our Favorite Books
Make Time by Jake Knapp and John Zeratsky: https://amzn.to/3d0mYH0
Start With Why by Simon Sinek: https://amzn.to/3L2qSeQ
I Will Teach You to Be Rich by Ramit Sethi: https://amzn.to/3B6F4z2
Setting the Table by Danny Meyer: https://amzn.to/3B4HKNF
Excellence Wins by Horst Schulze: https://amzn.to/3d5NzCr
Obsessed by Emily Heyward: https://amzn.to/3xbQSin
Amusing Ourselves to Death by Neil Postman: https://amzn.to/3Rysu2x
The Five Dysfunctions of a Team by Patrick Lencioni: https://amzn.to/3Rz1ZKk
Atomic Habits by James Clear: https://amzn.to

Thanks for listening, following/subscribing and giving us a good review, it goes a long way <3

VOTE COFFEE SOMETIMES FOR BEST PODCAST OF 2022: https://sprudge.com/vote

Our newest Pit Crew member, Makenna, was thrown to the WOLVES and came on Culture Couch on her fifth day on the job. She talks about the hiring process and breaks down what the first few days on-the-job at Valor look like.

Buy Valor Coffee: https://valor.coffee/shop

Watch on Youtube: https://youtube.com/valorcoffee16

Want to become a Wholesale Partner? Email us at [email protected] to set up an account!

Follow Valor: http://instagram.com/valor.coffee
____

Follow Riley:  https://instagram.com/rileywestbrook
Follow Ross: https://instagram.com/rosswalters
Follow Ethan's Parody Account:  https://instagram.com/ethanrivers777

***If you buy something through our external/third-party links, we may get a small share of the sale. This helps us keep this show going, so thank you!

Podcast and Media Gear
Desks: https://shareasale.com/r.cfm?b=1411081&u=3338532&m=85489&urllink=&afftrack=
Mics: https://amzn.to/3xzIVUr
Cheaper Mic Option: https://amzn.to/3xeO3Nn
Mic Stands: https://amzn.to/3RMVjI6
Interface (Big): https://amzn.to/3U0UkG4
Interface (Small): https://amzn.to/3QxRANx
Video Switcher: https://amzn.to/3Rw9NMF
Riley’s Headphones: https://amzn.to/3BupQFt
Ross’ Headphones: https://amzn.to/3RWnmVP
Ethan’s Headphones: https://amzn.to/3Dg2qVG
Our Podcasting Computer: https://amzn.to/3qp3gYz
Camera: https://amzn.to/3L6hnvo
Lens (24-70mm): https://amzn.to/3TWfx41
Lens (16-35mm): https://amzn.to/3ROV1R4
Cheaper Camera + Lens Option: https://amzn.to/3d6ny5N
Light: https://amzn.to/3RyrtHL
Cheaper Light Option: https://amzn.to/3BtgycE
LED Beams: https://amzn.to/3DdaB4V
Tripods: https://amzn.to/3Di4igr
Monitor/Recorder: https://amzn.to/3xgcZUH

Some of our Favorite Books
Make Time by Jake Knapp and John Zeratsky: https://amzn.to/3d0mYH0
Start With Why by Simon Sinek: https://amzn.to/3L2qSeQ
I Will Teach You to Be Rich by Ramit Sethi: https://amzn.to/3B6F4z2
Setting the Table by Danny Meyer: https://amzn.to/3B4HKNF
Excellence Wins by Horst Schulze: https://amzn.to/3d5NzCr
Obsessed by Emily Heyward: https://amzn.to/3xbQSin
Amusing Ourselves to Death by Neil Postman: https://amzn.to/3Rysu2x
The Five Dysfunctions of a Team by Patrick Lencioni: https://amzn.to/3Rz1ZKk
Atomic Habits by James Clear: https://amzn.to/3r3Ii1q

Thanks for listening, following/subscribing and giving us a good review, it goes a long way <3

VOTE COFFEE SOMETIMES FOR BEST PODCAST OF 2022: https://sprudge.com/vote

We move across the hall to our new podcast studio (still a work-in-progress) and talk about what this year has brought, how we've met or fallen short of our goals, and where we think next year will take our business.

Buy Valor Coffee: https://valor.coffee/shop

Watch on Youtube: https://youtube.com/valorcoffee16

Want to become a Wholesale Partner? Email us at [email protected] to set up an account!

Follow Coffee Sometimes: http://instagram.com/coffeesometimespod
Follow Valor: http://instagram.com/valor.coffee
____

Follow Riley:  https://instagram.com/rileywestbrook
Follow Ross: https://instagram.com/rosswalters
Follow Ethan's Parody Account:  https://instagram.com/ethanrivers777

***If you buy something through our external/third-party links, we may get a small share of the sale. This helps us keep this show going, so thank you!

Podcast and Media Gear
Desks: https://shareasale.com/r.cfm?b=1411081&u=3338532&m=85489&urllink=&afftrack=
Mics: https://amzn.to/3xzIVUr
Cheaper Mic Option: https://amzn.to/3xeO3Nn
Mic Stands: https://amzn.to/3RMVjI6
Interface (Big): https://amzn.to/3U0UkG4
Interface (Small): https://amzn.to/3QxRANx
Video Switcher: https://amzn.to/3Rw9NMF
Riley’s Headphones: https://amzn.to/3BupQFt
Ross’ Headphones: https://amzn.to/3RWnmVP
Ethan’s Headphones: https://amzn.to/3Dg2qVG
Our Podcasting Computer: https://amzn.to/3qp3gYz
Camera: https://amzn.to/3L6hnvo
Lens (24-70mm): https://amzn.to/3TWfx41
Lens (16-35mm): https://amzn.to/3ROV1R4
Cheaper Camera + Lens Option: https://amzn.to/3d6ny5N
Light: https://amzn.to/3RyrtHL
Cheaper Light Option: https://amzn.to/3BtgycE
LED Beams: https://amzn.to/3DdaB4V
Tripods: https://amzn.to/3Di4igr
Monitor/Recorder: https://amzn.to/3xgcZUH

Some of our Favorite Books
Make Time by Jake Knapp and John Zeratsky: https://amzn.to/3d0mYH0
Start With Why by Simon Sinek: https://amzn.to/3L2qSeQ
I Will Teach You to Be Rich by Ramit Sethi: https://amzn.to/3B6F4z2
Setting the Table by Danny Meyer: https://amzn.to/3B4HKNF
Excellence Wins by Horst Schulze: https://amzn.to/3d5NzCr
Obsessed by Emily Heyward: https://amzn.to/3xbQSin
Amusing Ourselves to Death by Neil Postman: https://amzn.to/3Rysu2x
The Five Dysfunctions of a Team by Patrick Lencioni: https://amzn.to/3Rz1ZKk
Atomic Habits by James Clear: https://amzn.to/3r3Ii1q

Thanks for listening, following/subscribing and giving us a good review, it goes a long way <3

Ethan, Ross and Riley are finally back on the mic TOGETHER to bring you some of our hottest takes, like a certain popular espresso machine that Ethan hates and a brew method that has never produced a good result for Riley. There's also a chance Ross flashes his coffee tattoo on air.

Buy Valor Coffee: https://valor.coffee/shop

Watch on Youtube: https://youtube.com/valorcoffee16

Want to become a Wholesale Partner? Email us at [email protected] to set up an account!

Follow Coffee Sometimes: http://instagram.com/coffeesometimespod
Follow Valor: http://instagram.com/valor.coffee
____

Follow Riley:  https://instagram.com/rileywestbrook
Follow Ross: https://instagram.com/rosswalters
Follow Ethan's Parody Account:  https://instagram.com/ethanrivers777

***If you buy something through our external/third-party links, we may get a small share of the sale. This helps us keep this show going, so thank you!

Podcast and Media Gear
Desks: https://shareasale.com/r.cfm?b=1411081&u=3338532&m=85489&urllink=&afftrack=
Mics: https://amzn.to/3xzIVUr
Cheaper Mic Option: https://amzn.to/3xeO3Nn
Mic Stands: https://amzn.to/3RMVjI6
Interface (Big): https://amzn.to/3U0UkG4
Interface (Small): https://amzn.to/3QxRANx
Video Switcher: https://amzn.to/3Rw9NMF
Riley’s Headphones: https://amzn.to/3BupQFt
Ross’ Headphones: https://amzn.to/3RWnmVP
Ethan’s Headphones: https://amzn.to/3Dg2qVG
Our Podcasting Computer: https://amzn.to/3qp3gYz
Camera: https://amzn.to/3L6hnvo
Lens (24-70mm): https://amzn.to/3TWfx41
Lens (16-35mm): https://amzn.to/3ROV1R4
Cheaper Camera + Lens Option: https://amzn.to/3d6ny5N
Light: https://amzn.to/3RyrtHL
Cheaper Light Option: https://amzn.to/3BtgycE
LED Beams: https://amzn.to/3DdaB4V
Tripods: https://amzn.to/3Di4igr
Monitor/Recorder: https://amzn.to/3xgcZUH

Some of our Favorite Books
Make Time by Jake Knapp and John Zeratsky: https://amzn.to/3d0mYH0
Start With Why by Simon Sinek: https://amzn.to/3L2qSeQ
I Will Teach You to Be Rich by Ramit Sethi: https://amzn.to/3B6F4z2
Setting the Table by Danny Meyer: https://amzn.to/3B4HKNF
Excellence Wins by Horst Schulze: https://amzn.to/3d5NzCr
Obsessed by Emily Heyward: https://amzn.to/3xbQSin
Amusing Ourselves to Death by Neil Postman: https://amzn.to/3Rysu2x
The Five Dysfunctions of a Team by Patrick Lencioni: https://amzn.to/3Rz1ZKk
Atomic Habits by James Clear: https://amzn.to/3r3Ii1q

Thanks for listening, following/subscribing and giving us a good review, it goes a long way <3

Servant Leadership CONTINUED AGAIN?! This one goes deep, so we have even more topics to cover. Ethan and Lillabea sit down to talk about assuming the best of our co-workers and how to dish out and receive feedback.

Buy Valor Coffee: https://valor.coffee/shop

Watch on Youtube: https://youtube.com/valorcoffee16

Want to become a Wholesale Partner? Email us at [email protected] to set up an account!

Follow Valor: http://instagram.com/valor.coffee
____

Follow Riley:  https://instagram.com/rileywestbrook
Follow Ross: https://instagram.com/rosswalters
Follow Ethan's Parody Account:  https://instagram.com/ethanrivers777

***If you buy something through our external/third-party links, we may get a small share of the sale. This helps us keep this show going, so thank you!

Podcast and Media Gear
Desks: https://shareasale.com/r.cfm?b=1411081&u=3338532&m=85489&urllink=&afftrack=
Mics: https://amzn.to/3xzIVUr
Cheaper Mic Option: https://amzn.to/3xeO3Nn
Mic Stands: https://amzn.to/3RMVjI6
Interface (Big): https://amzn.to/3U0UkG4
Interface (Small): https://amzn.to/3QxRANx
Video Switcher: https://amzn.to/3Rw9NMF
Riley’s Headphones: https://amzn.to/3BupQFt
Ross’ Headphones: https://amzn.to/3RWnmVP
Ethan’s Headphones: https://amzn.to/3Dg2qVG
Our Podcasting Computer: https://amzn.to/3qp3gYz
Camera: https://amzn.to/3L6hnvo
Lens (24-70mm): https://amzn.to/3TWfx41
Lens (16-35mm): https://amzn.to/3ROV1R4
Cheaper Camera + Lens Option: https://amzn.to/3d6ny5N
Light: https://amzn.to/3RyrtHL
Cheaper Light Option: https://amzn.to/3BtgycE
LED Beams: https://amzn.to/3DdaB4V
Tripods: https://amzn.to/3Di4igr
Monitor/Recorder: https://amzn.to/3xgcZUH

Some of our Favorite Books
Make Time by Jake Knapp and John Zeratsky: https://amzn.to/3d0mYH0
Start With Why by Simon Sinek: https://amzn.to/3L2qSeQ
I Will Teach You to Be Rich by Ramit Sethi: https://amzn.to/3B6F4z2
Setting the Table by Danny Meyer: https://amzn.to/3B4HKNF
Excellence Wins by Horst Schulze: https://amzn.to/3d5NzCr
Obsessed by Emily Heyward: https://amzn.to/3xbQSin
Amusing Ourselves to Death by Neil Postman: https://amzn.to/3Rysu2x
The Five Dysfunctions of a Team by Patrick Lencioni: https://amzn.to/3Rz1ZKk
Atomic Habits by James Clear: https://amzn.to/3r3Ii1q

Thanks for listening, following/subscribing and giving us a good review, it goes a long way <3

Ethan's back! He sits down with Lillabea, one of our longest tenured Pit Crew members and future Valor Alpharetta Head Coach, to talk about team dynamics, matching strengths with others' weaknesses, and workplace feedback within a fast-paced cafe environment. Thanks Lillabea!

Buy Valor Coffee: https://valor.coffee/shop

Watch on Youtube: https://youtube.com/valorcoffee16

Want to become a Wholesale Partner? Email us at [email protected] to set up an account!

Follow Coffee Sometimes: http://instagram.com/coffeesometimespod
Follow Valor: http://instagram.com/valor.coffee
____

Follow Riley:  https://instagram.com/rileywestbrook
Follow Ross: https://instagram.com/rosswalters
Follow Ethan's Parody Account:  https://instagram.com/ethanrivers777

***If you buy something through our external/third-party links, we may get a small share of the sale. This helps us keep this show going, so thank you!

Podcast and Media Gear
Desks: https://shareasale.com/r.cfm?b=1411081&u=3338532&m=85489&urllink=&afftrack=
Mics: https://amzn.to/3xzIVUr
Cheaper Mic Option: https://amzn.to/3xeO3Nn
Mic Stands: https://amzn.to/3RMVjI6
Interface (Big): https://amzn.to/3U0UkG4
Interface (Small): https://amzn.to/3QxRANx
Video Switcher: https://amzn.to/3Rw9NMF
Riley’s Headphones: https://amzn.to/3BupQFt
Ross’ Headphones: https://amzn.to/3RWnmVP
Ethan’s Headphones: https://amzn.to/3Dg2qVG
Our Podcasting Computer: https://amzn.to/3qp3gYz
Camera: https://amzn.to/3L6hnvo
Lens (24-70mm): https://amzn.to/3TWfx41
Lens (16-35mm): https://amzn.to/3ROV1R4
Cheaper Camera + Lens Option: https://amzn.to/3d6ny5N
Light: https://amzn.to/3RyrtHL
Cheaper Light Option: https://amzn.to/3BtgycE
LED Beams: https://amzn.to/3DdaB4V
Tripods: https://amzn.to/3Di4igr
Monitor/Recorder: https://amzn.to/3xgcZUH

Some of our Favorite Books
Make Time by Jake Knapp and John Zeratsky: https://amzn.to/3d0mYH0
Start With Why by Simon Sinek: https://amzn.to/3L2qSeQ
I Will Teach You to Be Rich by Ramit Sethi: https://amzn.to/3B6F4z2
Setting the Table by Danny Meyer: https://amzn.to/3B4HKNF
Excellence Wins by Horst Schulze: https://amzn.to/3d5NzCr
Obsessed by Emily Heyward: https://amzn.to/3xbQSin
Amusing Ourselves to Death by Neil Postman: https://amzn.to/3Rysu2x
The Five Dysfunctions of a Team by Patrick Lencioni: https://amzn.to/3Rz1ZKk
Atomic Habits by James Clear: https://amzn.to/3r3Ii1q

Thanks for listening, following/subscribing and giving us a good review, it goes a long way <3

Servant Leadership CONTINUED! Ross and Riley discuss leading by example and how that plays out even when we aren't always around or the most in-the-know about the deeper details of the operation.

Buy Valor Coffee: https://valor.coffee/shop

Watch on Youtube: https://youtube.com/valorcoffee16

Want to become a Wholesale Partner? Email us at [email protected] to set up an account!

Follow Valor: http://instagram.com/valor.coffee
____

Follow Riley:  https://instagram.com/rileywestbrook
Follow Ross: https://instagram.com/rosswalters
Follow Ethan's Parody Account:  https://instagram.com/ethanrivers777

***If you buy something through our external/third-party links, we may get a small share of the sale. This helps us keep this show going, so thank you!

Podcast and Media Gear
Desks: https://shareasale.com/r.cfm?b=1411081&u=3338532&m=85489&urllink=&afftrack=
Mics: https://amzn.to/3xzIVUr
Cheaper Mic Option: https://amzn.to/3xeO3Nn
Mic Stands: https://amzn.to/3RMVjI6
Interface (Big): https://amzn.to/3U0UkG4
Interface (Small): https://amzn.to/3QxRANx
Video Switcher: https://amzn.to/3Rw9NMF
Riley’s Headphones: https://amzn.to/3BupQFt
Ross’ Headphones: https://amzn.to/3RWnmVP
Ethan’s Headphones: https://amzn.to/3Dg2qVG
Our Podcasting Computer: https://amzn.to/3qp3gYz
Camera: https://amzn.to/3L6hnvo
Lens (24-70mm): https://amzn.to/3TWfx41
Lens (16-35mm): https://amzn.to/3ROV1R4
Cheaper Camera + Lens Option: https://amzn.to/3d6ny5N
Light: https://amzn.to/3RyrtHL
Cheaper Light Option: https://amzn.to/3BtgycE
LED Beams: https://amzn.to/3DdaB4V
Tripods: https://amzn.to/3Di4igr
Monitor/Recorder: https://amzn.to/3xgcZUH

Some of our Favorite Books
Make Time by Jake Knapp and John Zeratsky: https://amzn.to/3d0mYH0
Start With Why by Simon Sinek: https://amzn.to/3L2qSeQ
I Will Teach You to Be Rich by Ramit Sethi: https://amzn.to/3B6F4z2
Setting the Table by Danny Meyer: https://amzn.to/3B4HKNF
Excellence Wins by Horst Schulze: https://amzn.to/3d5NzCr
Obsessed by Emily Heyward: https://amzn.to/3xbQSin
Amusing Ourselves to Death by Neil Postman: https://amzn.to/3Rysu2x
The Five Dysfunctions of a Team by Patrick Lencioni: https://amzn.to/3Rz1ZKk
Atomic Habits by James Clear: https://amzn.to/3r3Ii1q

Thanks for listening, following/subscribing and giving us a good review, it goes a long way <3

Ross and Riley go IN while Ethan takes time off with his new baby. On this episode, we discuss our original vision that we set out to accomplish when we started Valor and how that has changed and adapted over the years. Thanks for listening, Happy Thanksgiving!

Buy Valor Coffee: https://valor.coffee/shop

Watch on Youtube: https://youtube.com/valorcoffee16

Want to become a Wholesale Partner? Email us at [email protected] to set up an account!

Follow Valor: http://instagram.com/valor.coffee
____

Follow Riley:  https://instagram.com/rileywestbrook
Follow Ross: https://instagram.com/rosswalters
Follow Ethan's Parody Account:  https://instagram.com/ethanrivers777

***If you buy something through our external/third-party links, we may get a small share of the sale. This helps us keep this show going, so thank you!

Podcast and Media Gear
Desks: https://shareasale.com/r.cfm?b=1411081&u=3338532&m=85489&urllink=&afftrack=
Mics: https://amzn.to/3xzIVUr
Cheaper Mic Option: https://amzn.to/3xeO3Nn
Mic Stands: https://amzn.to/3RMVjI6
Interface (Big): https://amzn.to/3U0UkG4
Interface (Small): https://amzn.to/3QxRANx
Video Switcher: https://amzn.to/3Rw9NMF
Riley’s Headphones: https://amzn.to/3BupQFt
Ross’ Headphones: https://amzn.to/3RWnmVP
Ethan’s Headphones: https://amzn.to/3Dg2qVG
Our Podcasting Computer: https://amzn.to/3qp3gYz
Camera: https://amzn.to/3L6hnvo
Lens (24-70mm): https://amzn.to/3TWfx41
Lens (16-35mm): https://amzn.to/3ROV1R4
Cheaper Camera + Lens Option: https://amzn.to/3d6ny5N
Light: https://amzn.to/3RyrtHL
Cheaper Light Option: https://amzn.to/3BtgycE
LED Beams: https://amzn.to/3DdaB4V
Tripods: https://amzn.to/3Di4igr
Monitor/Recorder: https://amzn.to/3xgcZUH

Some of our Favorite Books
Make Time by Jake Knapp and John Zeratsky: https://amzn.to/3d0mYH0
Start With Why by Simon Sinek: https://amzn.to/3L2qSeQ
I Will Teach You to Be Rich by Ramit Sethi: https://amzn.to/3B6F4z2
Setting the Table by Danny Meyer: https://amzn.to/3B4HKNF
Excellence Wins by Horst Schulze: https://amzn.to/3d5NzCr
Obsessed by Emily Heyward: https://amzn.to/3xbQSin
Amusing Ourselves to Death by Neil Postman: https://amzn.to/3Rysu2x
The Five Dysfunctions of a Team by Patrick Lencioni: https://amzn.to/3Rz1ZKk
Atomic Habits by James Clear: https://amzn.to/3r3Ii1q

Thanks for listening, following/subscribing and giving us a good review, it goes a long way <3

To continue their chat on Servant Leadership, Ethan and Ross discuss what it looks like to take a step back from the spotlight and step into being a cheerleader for those on your team.

Buy Valor Coffee: https://valor.coffee/shop

Watch on Youtube: https://youtube.com/valorcoffee16

Want to become a Wholesale Partner? Email us at [email protected] to set up an account!

Follow Valor: http://instagram.com/valor.coffee
____

Follow Riley:  https://instagram.com/rileywestbrook
Follow Ross: https://instagram.com/rosswalters
Follow Ethan's Parody Account:  https://instagram.com/ethanrivers777

***If you buy something through our external/third-party links, we may get a small share of the sale. This helps us keep this show going, so thank you!

Podcast and Media Gear
Desks: https://shareasale.com/r.cfm?b=1411081&u=3338532&m=85489&urllink=&afftrack=
Mics: https://amzn.to/3xzIVUr
Cheaper Mic Option: https://amzn.to/3xeO3Nn
Mic Stands: https://amzn.to/3RMVjI6
Interface (Big): https://amzn.to/3U0UkG4
Interface (Small): https://amzn.to/3QxRANx
Video Switcher: https://amzn.to/3Rw9NMF
Riley’s Headphones: https://amzn.to/3BupQFt
Ross’ Headphones: https://amzn.to/3RWnmVP
Ethan’s Headphones: https://amzn.to/3Dg2qVG
Our Podcasting Computer: https://amzn.to/3qp3gYz
Camera: https://amzn.to/3L6hnvo
Lens (24-70mm): https://amzn.to/3TWfx41
Lens (16-35mm): https://amzn.to/3ROV1R4
Cheaper Camera + Lens Option: https://amzn.to/3d6ny5N
Light: https://amzn.to/3RyrtHL
Cheaper Light Option: https://amzn.to/3BtgycE
LED Beams: https://amzn.to/3DdaB4V
Tripods: https://amzn.to/3Di4igr
Monitor/Recorder: https://amzn.to/3xgcZUH

Some of our Favorite Books
Make Time by Jake Knapp and John Zeratsky: https://amzn.to/3d0mYH0
Start With Why by Simon Sinek: https://amzn.to/3L2qSeQ
I Will Teach You to Be Rich by Ramit Sethi: https://amzn.to/3B6F4z2
Setting the Table by Danny Meyer: https://amzn.to/3B4HKNF
Excellence Wins by Horst Schulze: https://amzn.to/3d5NzCr
Obsessed by Emily Heyward: https://amzn.to/3xbQSin
Amusing Ourselves to Death by Neil Postman: https://amzn.to/3Rysu2x
The Five Dysfunctions of a Team by Patrick Lencioni: https://amzn.to/3Rz1ZKk
Atomic Habits by James Clear: https://amzn.to/3r3Ii1q

Thanks for listening, following/subscribing and giving us a good review, it goes a long way <3

When we're looking to hire new Pit Crew members, we have a framework that often helps us qualify or disqualify candidates that we borrowed from one of our favorite books – measuring three factors: Hungry, Humble, and Smart (emotional intelligence). We also added a couple more to this: Hang and Logistics. We hope this helps you hire great people for your business!

Buy Valor Coffee: https://valor.coffee/shop

Watch on Youtube: https://youtube.com/valorcoffee16

Want to become a Wholesale Partner? Email us at [email protected] to set up an account!

Follow Valor: http://instagram.com/valor.coffee
____

Follow Riley:  https://instagram.com/rileywestbrook
Follow Ross: https://instagram.com/rosswalters
Follow Ethan's Parody Account:  https://instagram.com/ethanrivers777

***If you buy something through our external/third-party links, we may get a small share of the sale. This helps us keep this show going, so thank you!

Podcast and Media Gear
Desks: https://shareasale.com/r.cfm?b=1411081&u=3338532&m=85489&urllink=&afftrack=
Mics: https://amzn.to/3xzIVUr
Cheaper Mic Option: https://amzn.to/3xeO3Nn
Mic Stands: https://amzn.to/3RMVjI6
Interface (Big): https://amzn.to/3U0UkG4
Interface (Small): https://amzn.to/3QxRANx
Video Switcher: https://amzn.to/3Rw9NMF
Riley’s Headphones: https://amzn.to/3BupQFt
Ross’ Headphones: https://amzn.to/3RWnmVP
Ethan’s Headphones: https://amzn.to/3Dg2qVG
Our Podcasting Computer: https://amzn.to/3qp3gYz
Camera: https://amzn.to/3L6hnvo
Lens (24-70mm): https://amzn.to/3TWfx41
Lens (16-35mm): https://amzn.to/3ROV1R4
Cheaper Camera + Lens Option: https://amzn.to/3d6ny5N
Light: https://amzn.to/3RyrtHL
Cheaper Light Option: https://amzn.to/3BtgycE
LED Beams: https://amzn.to/3DdaB4V
Tripods: https://amzn.to/3Di4igr
Monitor/Recorder: https://amzn.to/3xgcZUH

Some of our Favorite Books
Make Time by Jake Knapp and John Zeratsky: https://amzn.to/3d0mYH0
Start With Why by Simon Sinek: https://amzn.to/3L2qSeQ
I Will Teach You to Be Rich by Ramit Sethi: https://amzn.to/3B6F4z2
Setting the Table by Danny Meyer: https://amzn.to/3B4HKNF
Excellence Wins by Horst Schulze: https://amzn.to/3d5NzCr
Obsessed by Emily Heyward: https://amzn.to/3xbQSin
Amusing Ourselves to Death by Neil Postman: https://amzn.to/3Rysu2x
The Five Dysfunctions of a Team by Patrick Lencioni: https://amzn.to/3Rz1ZKk
Atomic Habits by James Clear: https://amzn.to/3r3Ii1q

Thanks for listening, following/subscribing and giving us a good review, it goes a long way <3

Ethan and Ross talk about our method for dealing with stressful situations and how to channel panic into action using a little routine we created called the DIAL Method. Enjoy!

Buy Valor Coffee: https://valor.coffee/shop

Watch on Youtube: https://youtube.com/valorcoffee16

Want to become a Wholesale Partner? Email us at [email protected] to set up an account!

Follow Valor: http://instagram.com/valor.coffee
____

Follow Riley:  https://instagram.com/rileywestbrook
Follow Ross: https://instagram.com/rosswalters
Follow Ethan's Parody Account:  https://instagram.com/ethanrivers777

***If you buy something through our external/third-party links, we may get a small share of the sale. This helps us keep this show going, so thank you!

Podcast and Media Gear
Desks: https://shareasale.com/r.cfm?b=1411081&u=3338532&m=85489&urllink=&afftrack=
Mics: https://amzn.to/3xzIVUr
Cheaper Mic Option: https://amzn.to/3xeO3Nn
Mic Stands: https://amzn.to/3RMVjI6
Interface (Big): https://amzn.to/3U0UkG4
Interface (Small): https://amzn.to/3QxRANx
Video Switcher: https://amzn.to/3Rw9NMF
Riley’s Headphones: https://amzn.to/3BupQFt
Ross’ Headphones: https://amzn.to/3RWnmVP
Ethan’s Headphones: https://amzn.to/3Dg2qVG
Our Podcasting Computer: https://amzn.to/3qp3gYz
Camera: https://amzn.to/3L6hnvo
Lens (24-70mm): https://amzn.to/3TWfx41
Lens (16-35mm): https://amzn.to/3ROV1R4
Cheaper Camera + Lens Option: https://amzn.to/3d6ny5N
Light: https://amzn.to/3RyrtHL
Cheaper Light Option: https://amzn.to/3BtgycE
LED Beams: https://amzn.to/3DdaB4V
Tripods: https://amzn.to/3Di4igr
Monitor/Recorder: https://amzn.to/3xgcZUH

Some of our Favorite Books
Make Time by Jake Knapp and John Zeratsky: https://amzn.to/3d0mYH0
Start With Why by Simon Sinek: https://amzn.to/3L2qSeQ
I Will Teach You to Be Rich by Ramit Sethi: https://amzn.to/3B6F4z2
Setting the Table by Danny Meyer: https://amzn.to/3B4HKNF
Excellence Wins by Horst Schulze: https://amzn.to/3d5NzCr
Obsessed by Emily Heyward: https://amzn.to/3xbQSin
Amusing Ourselves to Death by Neil Postman: https://amzn.to/3Rysu2x
The Five Dysfunctions of a Team by Patrick Lencioni: https://amzn.to/3Rz1ZKk
Atomic Habits by James Clear: https://amzn.to/3r3Ii1q

Thanks for listening, following/subscribing and giving us a good review, it goes a long way <3

A moment to toot our own horn: one of the most common questions we are asked is, “How do you guys get such great people to work for your company?” Today, we try to touch on the subject and give you all a glimpse of the hiring process at Valor. Enjoy!

Buy Valor Coffee: https://valor.coffee/shop

Watch on Youtube: https://youtube.com/valorcoffee16

Want to become a Wholesale Partner? Email us at [email protected] to set up an account!

Follow Valor: http://instagram.com/valor.coffee
____

Follow Riley:  https://instagram.com/rileywestbrook
Follow Ross: https://instagram.com/rosswalters
Follow Ethan's Parody Account:  https://instagram.com/ethanrivers777

***If you buy something through our external/third-party links, we may get a small share of the sale. This helps us keep this show going, so thank you!

Podcast and Media Gear
Desks: https://shareasale.com/r.cfm?b=1411081&u=3338532&m=85489&urllink=&afftrack=
Mics: https://amzn.to/3xzIVUr
Cheaper Mic Option: https://amzn.to/3xeO3Nn
Mic Stands: https://amzn.to/3RMVjI6
Interface (Big): https://amzn.to/3U0UkG4
Interface (Small): https://amzn.to/3QxRANx
Video Switcher: https://amzn.to/3Rw9NMF
Riley’s Headphones: https://amzn.to/3BupQFt
Ross’ Headphones: https://amzn.to/3RWnmVP
Ethan’s Headphones: https://amzn.to/3Dg2qVG
Our Podcasting Computer: https://amzn.to/3qp3gYz
Camera: https://amzn.to/3L6hnvo
Lens (24-70mm): https://amzn.to/3TWfx41
Lens (16-35mm): https://amzn.to/3ROV1R4
Cheaper Camera + Lens Option: https://amzn.to/3d6ny5N
Light: https://amzn.to/3RyrtHL
Cheaper Light Option: https://amzn.to/3BtgycE
LED Beams: https://amzn.to/3DdaB4V
Tripods: https://amzn.to/3Di4igr
Monitor/Recorder: https://amzn.to/3xgcZUH

Some of our Favorite Books
Make Time by Jake Knapp and John Zeratsky: https://amzn.to/3d0mYH0
Start With Why by Simon Sinek: https://amzn.to/3L2qSeQ
I Will Teach You to Be Rich by Ramit Sethi: https://amzn.to/3B6F4z2
Setting the Table by Danny Meyer: https://amzn.to/3B4HKNF
Excellence Wins by Horst Schulze: https://amzn.to/3d5NzCr
Obsessed by Emily Heyward: https://amzn.to/3xbQSin
Amusing Ourselves to Death by Neil Postman: https://amzn.to/3Rysu2x
The Five Dysfunctions of a Team by Patrick Lencioni: https://amzn.to/3Rz1ZKk
Atomic Habits by James Clear: https://amzn.to/3r3Ii1q

Thanks for listening, following/subscribing and giving us a good review, it goes a long way <3

One of our coffee besties, Kent Sheridan, phoned in to the program this week to show us a good time. Kent founded VOILA, a company that (formerly) produced the best, most convenient instant coffee in the world. We talk about his history in the coffee industry, our friendship, AND we taste some "convenient" coffees on the air.

Follow Kent: https://www.instagram.com/kent.fyi/
Kent's Website: https://kent.fyi

Want to try Saturnbird? You SHOULD, and use this link because we get $$: https://amzn.to/3DZq88E

Cometeer: https://cometeer.com
Jot: https://jot.co

Buy Valor Coffee: https://valor.coffee/shop

Watch on Youtube: https://youtube.com/valorcoffee16

Want to become a Wholesale Partner? Email us at [email protected] to set up an account!

Follow Valor: http://instagram.com/valor.coffee
____
Follow Riley:  https://instagram.com/rileywestbrook
Follow Ross: https://instagram.com/rosswalters

***If you buy something through our external/third-party links, we may get a small share of the sale. This helps us keep this show going, so thank you!

Podcast and Media Gear
Desks: https://shareasale.com/r.cfm?b=1411081&u=3338532&m=85489&urllink=&afftrack=
Mics: https://amzn.to/3xzIVUr
Cheaper Mic Option: https://amzn.to/3xeO3Nn
Mic Stands: https://amzn.to/3RMVjI6
Interface (Big): https://amzn.to/3U0UkG4
Interface (Small): https://amzn.to/3QxRANx
Video Switcher: https://amzn.to/3Rw9NMF
Riley’s Headphones: https://amzn.to/3BupQFt
Ross’ Headphones: https://amzn.to/3RWnmVP
Ethan’s Headphones: https://amzn.to/3Dg2qVG
Our Podcasting Computer: https://amzn.to/3qp3gYz
Camera: https://amzn.to/3L6hnvo
Lens (24-70mm): https://amzn.to/3TWfx41
Lens (16-35mm): https://amzn.to/3ROV1R4
Cheaper Camera + Lens Option: https://amzn.to/3d6ny5N
Light: https://amzn.to/3RyrtHL
Cheaper Light Option: https://amzn.to/3BtgycE
LED Beams: https://amzn.to/3DdaB4V
Tripods: https://amzn.to/3Di4igr
Monitor/Recorder: https://amzn.to/3xgcZUH

Some of our Favorite Books
Make Time by Jake Knapp and John Zeratsky: https://amzn.to/3d0mYH0
Start With Why by Simon Sinek: https://amzn.to/3L2qSeQ
I Will Teach You to Be Rich by Ramit Sethi: https://amzn.to/3B6F4z2
Setting the Table by Danny Meyer: https://amzn.to/3B4HKNF
Excellence Wins by Horst Schulze: https://amzn.to/3d5NzCr
Obsessed by Emily Heyward: https://amzn.to/3xbQSin
Amusing Ourselves to Death by Neil Postman: https://amzn.to/3Rysu2x
The Five Dysfunctions of a Team by Patrick Lencioni: https://amzn.to/3Rz1ZKk
Atomic Habits by James Clear: h

Thanks for listening, following/subscribing and giving us a good review, it goes a long way <3

Ethan and Ross talk about our method for dealing with stressful situations and how to channel panic into action using a little routine we created called the DIAL Method. Enjoy!

Buy Valor Coffee: https://valor.coffee/shop

Watch on Youtube: https://youtube.com/valorcoffee16

Want to become a Wholesale Partner? Email us at [email protected] to set up an account!

Follow Valor: http://instagram.com/valor.coffee
____

Follow Riley:  https://instagram.com/rileywestbrook
Follow Ross: https://instagram.com/rosswalters
Follow Ethan's Parody Account:  https://instagram.com/ethanrivers777

***If you buy something through our external/third-party links, we may get a small share of the sale. This helps us keep this show going, so thank you!

Podcast and Media Gear
Desks: https://shareasale.com/r.cfm?b=1411081&u=3338532&m=85489&urllink=&afftrack=
Mics: https://amzn.to/3xzIVUr
Cheaper Mic Option: https://amzn.to/3xeO3Nn
Mic Stands: https://amzn.to/3RMVjI6
Interface (Big): https://amzn.to/3U0UkG4
Interface (Small): https://amzn.to/3QxRANx
Video Switcher: https://amzn.to/3Rw9NMF
Riley’s Headphones: https://amzn.to/3BupQFt
Ross’ Headphones: https://amzn.to/3RWnmVP
Ethan’s Headphones: https://amzn.to/3Dg2qVG
Our Podcasting Computer: https://amzn.to/3qp3gYz
Camera: https://amzn.to/3L6hnvo
Lens (24-70mm): https://amzn.to/3TWfx41
Lens (16-35mm): https://amzn.to/3ROV1R4
Cheaper Camera + Lens Option: https://amzn.to/3d6ny5N
Light: https://amzn.to/3RyrtHL
Cheaper Light Option: https://amzn.to/3BtgycE
LED Beams: https://amzn.to/3DdaB4V
Tripods: https://amzn.to/3Di4igr
Monitor/Recorder: https://amzn.to/3xgcZUH

Some of our Favorite Books
Make Time by Jake Knapp and John Zeratsky: https://amzn.to/3d0mYH0
Start With Why by Simon Sinek: https://amzn.to/3L2qSeQ
I Will Teach You to Be Rich by Ramit Sethi: https://amzn.to/3B6F4z2
Setting the Table by Danny Meyer: https://amzn.to/3B4HKNF
Excellence Wins by Horst Schulze: https://amzn.to/3d5NzCr
Obsessed by Emily Heyward: https://amzn.to/3xbQSin
Amusing Ourselves to Death by Neil Postman: https://amzn.to/3Rysu2x
The Five Dysfunctions of a Team by Patrick Lencioni: https://amzn.to/3Rz1ZKk
Atomic Habits by James Clear: https://amzn.to/3r3Ii1q

Thanks for listening, following/subscribing and giving us a good review, it goes a long way <3

This is one of those "Sometimes" pods where we go off about football and then bring it around to how different styles of leadership look within different industries (i.e. a coffee shop vs a pro football team lol). Thanks for listening.

Buy Valor Coffee: https://valor.coffee/shop

Watch on Youtube: https://youtube.com/valorcoffee16

Want to become a Wholesale Partner? Email us at [email protected] to set up an account!

Follow Valor: http://instagram.com/valor.coffee
____

Follow Riley:  https://instagram.com/rileywestbrook
Follow Ross: https://instagram.com/rosswalters
Follow Ethan's Parody Account:  https://instagram.com/ethanrivers777

***If you buy something through our external/third-party links, we may get a small share of the sale. This helps us keep this show going, so thank you!

Podcast and Media Gear
Desks: https://shareasale.com/r.cfm?b=1411081&u=3338532&m=85489&urllink=&afftrack=
Mics: https://amzn.to/3xzIVUr
Cheaper Mic Option: https://amzn.to/3xeO3Nn
Mic Stands: https://amzn.to/3RMVjI6
Interface (Big): https://amzn.to/3U0UkG4
Interface (Small): https://amzn.to/3QxRANx
Video Switcher: https://amzn.to/3Rw9NMF
Riley’s Headphones: https://amzn.to/3BupQFt
Ross’ Headphones: https://amzn.to/3RWnmVP
Ethan’s Headphones: https://amzn.to/3Dg2qVG
Our Podcasting Computer: https://amzn.to/3qp3gYz
Camera: https://amzn.to/3L6hnvo
Lens (24-70mm): https://amzn.to/3TWfx41
Lens (16-35mm): https://amzn.to/3ROV1R4
Cheaper Camera + Lens Option: https://amzn.to/3d6ny5N
Light: https://amzn.to/3RyrtHL
Cheaper Light Option: https://amzn.to/3BtgycE
LED Beams: https://amzn.to/3DdaB4V
Tripods: https://amzn.to/3Di4igr
Monitor/Recorder: https://amzn.to/3xgcZUH

Some of our Favorite Books
Make Time by Jake Knapp and John Zeratsky: https://amzn.to/3d0mYH0
Start With Why by Simon Sinek: https://amzn.to/3L2qSeQ
I Will Teach You to Be Rich by Ramit Sethi: https://amzn.to/3B6F4z2
Setting the Table by Danny Meyer: https://amzn.to/3B4HKNF
Excellence Wins by Horst Schulze: https://amzn.to/3d5NzCr
Obsessed by Emily Heyward: https://amzn.to/3xbQSin
Amusing Ourselves to Death by Neil Postman: https://amzn.to/3Rysu2x
The Five Dysfunctions of a Team by Patrick Lencioni: https://amzn.to/3Rz1ZKk
Atomic Habits by James Clear: https://amzn.to/3r3Ii1q

Thanks for listening, following/subscribing and giving us a good review, it goes a long way <3

Ross sits down with Riley this week to talk about another one of our Core Values, Details Matter. This value can elevate businesses to stick out from the rest by empowering us and our team to take a step back and look at the areas where we can go beyond the norm. Thanks for listening!

Buy Valor Coffee: https://valor.coffee/shop

Watch on Youtube: https://youtube.com/valorcoffee16

Want to become a Wholesale Partner? Email us at [email protected] to set up an account!

Follow Valor: http://instagram.com/valor.coffee
____

Follow Riley:  https://instagram.com/rileywestbrook
Follow Ross: https://instagram.com/rosswalters
Follow Ethan's Parody Account:  https://instagram.com/ethanrivers777

***If you buy something through our external/third-party links, we may get a small share of the sale. This helps us keep this show going, so thank you!

Podcast and Media Gear
Desks: https://shareasale.com/r.cfm?b=1411081&u=3338532&m=85489&urllink=&afftrack=
Mics: https://amzn.to/3xzIVUr
Cheaper Mic Option: https://amzn.to/3xeO3Nn
Mic Stands: https://amzn.to/3RMVjI6
Interface (Big): https://amzn.to/3U0UkG4
Interface (Small): https://amzn.to/3QxRANx
Video Switcher: https://amzn.to/3Rw9NMF
Riley’s Headphones: https://amzn.to/3BupQFt
Ross’ Headphones: https://amzn.to/3RWnmVP
Ethan’s Headphones: https://amzn.to/3Dg2qVG
Our Podcasting Computer: https://amzn.to/3qp3gYz
Camera: https://amzn.to/3L6hnvo
Lens (24-70mm): https://amzn.to/3TWfx41
Lens (16-35mm): https://amzn.to/3ROV1R4
Cheaper Camera + Lens Option: https://amzn.to/3d6ny5N
Light: https://amzn.to/3RyrtHL
Cheaper Light Option: https://amzn.to/3BtgycE
LED Beams: https://amzn.to/3DdaB4V
Tripods: https://amzn.to/3Di4igr
Monitor/Recorder: https://amzn.to/3xgcZUH

Some of our Favorite Books
Make Time by Jake Knapp and John Zeratsky: https://amzn.to/3d0mYH0
Start With Why by Simon Sinek: https://amzn.to/3L2qSeQ
I Will Teach You to Be Rich by Ramit Sethi: https://amzn.to/3B6F4z2
Setting the Table by Danny Meyer: https://amzn.to/3B4HKNF
Excellence Wins by Horst Schulze: https://amzn.to/3d5NzCr
Obsessed by Emily Heyward: https://amzn.to/3xbQSin
Amusing Ourselves to Death by Neil Postman: https://amzn.to/3Rysu2x
The Five Dysfunctions of a Team by Patrick Lencioni: https://amzn.to/3Rz1ZKk
Atomic Habits by James Clear: https://amzn.to/3r3Ii1q

Thanks for listening, following/subscribing and giving us a good review, it goes a long way <3

One of the MOST IMPORTANT things to us is giving our guests a similar experience each and every time they step foot through our doors, NO MATTER WHO is behind the bar. Today we talk about ways we do this while giving the best possible product, including practical steps such as setting a "Range of Excellence" and shooting to achieve the same product at the slowest volume and fastest rush. Thanks for listening!

Buy Valor Coffee: https://valor.coffee/shop

Watch on Youtube: https://youtube.com/valorcoffee16

Want to become a Wholesale Partner? Email us at [email protected] to set up an account!

Follow Valor: http://instagram.com/valor.coffee
____

Follow Riley:  https://instagram.com/rileywestbrook
Follow Ross: https://instagram.com/rosswalters
Follow Ethan's Parody Account:  https://instagram.com/ethanrivers777

***If you buy something through our external/third-party links, we may get a small share of the sale. This helps us keep this show going, so thank you!

Podcast and Media Gear
Desks: https://shareasale.com/r.cfm?b=1411081&u=3338532&m=85489&urllink=&afftrack=
Mics: https://amzn.to/3xzIVUr
Cheaper Mic Option: https://amzn.to/3xeO3Nn
Mic Stands: https://amzn.to/3RMVjI6
Interface (Big): https://amzn.to/3U0UkG4
Interface (Small): https://amzn.to/3QxRANx
Video Switcher: https://amzn.to/3Rw9NMF
Riley’s Headphones: https://amzn.to/3BupQFt
Ross’ Headphones: https://amzn.to/3RWnmVP
Ethan’s Headphones: https://amzn.to/3Dg2qVG
Our Podcasting Computer: https://amzn.to/3qp3gYz
Camera: https://amzn.to/3L6hnvo
Lens (24-70mm): https://amzn.to/3TWfx41
Lens (16-35mm): https://amzn.to/3ROV1R4
Cheaper Camera + Lens Option: https://amzn.to/3d6ny5N
Light: https://amzn.to/3RyrtHL
Cheaper Light Option: https://amzn.to/3BtgycE
LED Beams: https://amzn.to/3DdaB4V
Tripods: https://amzn.to/3Di4igr
Monitor/Recorder: https://amzn.to/3xgcZUH

Some of our Favorite Books
Make Time by Jake Knapp and John Zeratsky: https://amzn.to/3d0mYH0
Start With Why by Simon Sinek: https://amzn.to/3L2qSeQ
I Will Teach You to Be Rich by Ramit Sethi: https://amzn.to/3B6F4z2
Setting the Table by Danny Meyer: https://amzn.to/3B4HKNF
Excellence Wins by Horst Schulze: https://amzn.to/3d5NzCr
Obsessed by Emily Heyward: https://amzn.to/3xbQSin
Amusing Ourselves to Death by Neil Postman: https://amzn.to/3Rysu2x
The Five Dysfunctions of a Team by Patrick Lencioni: https://amzn.to/3Rz1ZKk
Atomic Habits by James Clear: https://amzn.to/3r3Ii1q

Thanks for listening, following/subscribing and giving us a good review, it goes a long way <3

This week we talk about how our weeks and schedules play out as three guys who own a coffee company. Obviously this can play out differently depending on what kind of coffee business you are running (i.e. cafe vs roasting operation vs both) and how many owner's your business has. This is a question we've been asked a few times, hope y'all enjoy!

Buy Valor Coffee: https://valor.coffee/shop

Watch on Youtube: https://youtube.com/valorcoffee16

Want to become a Wholesale Partner? Email us at [email protected] to set up an account!

Follow Valor: http://instagram.com/valor.coffee
____

Follow Riley:  https://instagram.com/rileywestbrook
Follow Ross: https://instagram.com/rosswalters
Follow Ethan's Parody Account:  https://instagram.com/ethanrivers777

***If you buy something through our external/third-party links, we may get a small share of the sale. This helps us keep this show going, so thank you!

Podcast and Media Gear
Desks: https://shareasale.com/r.cfm?b=1411081&u=3338532&m=85489&urllink=&afftrack=
Mics: https://amzn.to/3xzIVUr
Cheaper Mic Option: https://amzn.to/3xeO3Nn
Mic Stands: https://amzn.to/3RMVjI6
Interface (Big): https://amzn.to/3U0UkG4
Interface (Small): https://amzn.to/3QxRANx
Video Switcher: https://amzn.to/3Rw9NMF
Riley’s Headphones: https://amzn.to/3BupQFt
Ross’ Headphones: https://amzn.to/3RWnmVP
Ethan’s Headphones: https://amzn.to/3Dg2qVG
Our Podcasting Computer: https://amzn.to/3qp3gYz
Camera: https://amzn.to/3L6hnvo
Lens (24-70mm): https://amzn.to/3TWfx41
Lens (16-35mm): https://amzn.to/3ROV1R4
Cheaper Camera + Lens Option: https://amzn.to/3d6ny5N
Light: https://amzn.to/3RyrtHL
Cheaper Light Option: https://amzn.to/3BtgycE
LED Beams: https://amzn.to/3DdaB4V
Tripods: https://amzn.to/3Di4igr
Monitor/Recorder: https://amzn.to/3xgcZUH

Some of our Favorite Books
Make Time by Jake Knapp and John Zeratsky: https://amzn.to/3d0mYH0
Start With Why by Simon Sinek: https://amzn.to/3L2qSeQ
I Will Teach You to Be Rich by Ramit Sethi: https://amzn.to/3B6F4z2
Setting the Table by Danny Meyer: https://amzn.to/3B4HKNF
Excellence Wins by Horst Schulze: https://amzn.to/3d5NzCr
Obsessed by Emily Heyward: https://amzn.to/3xbQSin
Amusing Ourselves to Death by Neil Postman: https://amzn.to/3Rysu2x
The Five Dysfunctions of a Team by Patrick Lencioni: https://amzn.to/3Rz1ZKk
Atomic Habits by James Clear: https://amzn.to/3r3Ii1q

Thanks for listening, following/subscribing and giving us a good review, it goes a long way <3

As a follow-up to last week's Culture Couch episode, this week Ross and Ethan go even deeper on why Put Empathy Into Action is our most talked about core value and how we apply this with our lives, space-design and more.

Buy Valor Coffee: https://valor.coffee/shop

Watch on Youtube: https://youtube.com/valorcoffee16

Want to become a Wholesale Partner? Email us at [email protected] to set up an account!

Follow Valor: http://instagram.com/valor.coffee
____

Follow Riley:  https://instagram.com/rileywestbrook
Follow Ross: https://instagram.com/rosswalters
Follow Ethan's Parody Account:  https://instagram.com/ethanrivers777

***If you buy something through our external/third-party links, we may get a small share of the sale. This helps us keep this show going, so thank you!

Podcast and Media Gear
Desks: https://shareasale.com/r.cfm?b=1411081&u=3338532&m=85489&urllink=&afftrack=
Mics: https://amzn.to/3xzIVUr
Cheaper Mic Option: https://amzn.to/3xeO3Nn
Mic Stands: https://amzn.to/3RMVjI6
Interface (Big): https://amzn.to/3U0UkG4
Interface (Small): https://amzn.to/3QxRANx
Video Switcher: https://amzn.to/3Rw9NMF
Riley’s Headphones: https://amzn.to/3BupQFt
Ross’ Headphones: https://amzn.to/3RWnmVP
Ethan’s Headphones: https://amzn.to/3Dg2qVG
Our Podcasting Computer: https://amzn.to/3qp3gYz
Camera: https://amzn.to/3L6hnvo
Lens (24-70mm): https://amzn.to/3TWfx41
Lens (16-35mm): https://amzn.to/3ROV1R4
Cheaper Camera + Lens Option: https://amzn.to/3d6ny5N
Light: https://amzn.to/3RyrtHL
Cheaper Light Option: https://amzn.to/3BtgycE
LED Beams: https://amzn.to/3DdaB4V
Tripods: https://amzn.to/3Di4igr
Monitor/Recorder: https://amzn.to/3xgcZUH

Some of our Favorite Books
Make Time by Jake Knapp and John Zeratsky: https://amzn.to/3d0mYH0
Start With Why by Simon Sinek: https://amzn.to/3L2qSeQ
I Will Teach You to Be Rich by Ramit Sethi: https://amzn.to/3B6F4z2
Setting the Table by Danny Meyer: https://amzn.to/3B4HKNF
Excellence Wins by Horst Schulze: https://amzn.to/3d5NzCr
Obsessed by Emily Heyward: https://amzn.to/3xbQSin
Amusing Ourselves to Death by Neil Postman: https://amzn.to/3Rysu2x
The Five Dysfunctions of a Team by Patrick Lencioni: https://amzn.to/3Rz1ZKk
Atomic Habits by James Clear: https://amzn.to/3r3Ii1q

Thanks for listening, following/subscribing and giving us a good review, it goes a long way <3

On this episode of Culture Couch, Ethan and Ross take a moment to talk about our most talked about Core Value, Put Empathy Into Action and how we live by this in our day-to-day operations.

Buy Valor Coffee: https://valor.coffee/shop

Watch on Youtube: https://youtube.com/valorcoffee16

Want to become a Wholesale Partner? Email us at [email protected] to set up an account!

Follow Valor: http://instagram.com/valor.coffee
____

Follow Riley:  https://instagram.com/rileywestbrook
Follow Ross: https://instagram.com/rosswalters
Follow Ethan's Parody Account:  https://instagram.com/ethanrivers777

***If you buy something through our external/third-party links, we may get a small share of the sale. This helps us keep this show going, so thank you!