218 avsnitt • Längd: 35 min • Veckovis: Onsdag
Successful product management isn’t just about training the product managers who work side by side with developers everyday to build better products. It’s about taking a step back, approaching the systems within organizations as a whole, and leveling up product leadership to improve these systems. This is the Product Thinking Podcast, where Melissa Perri will connect with industry leading experts in the product management space, AND answer your most pressing questions about everything product. Join us each week to level up your skillset and invest in yourself as a product leader.
The podcast Product Thinking is created by Melissa Perri. The podcast and the artwork on this page are embedded on this page using the public podcast feed (RSS).
Oliver Seil, Vice President of Design at Belkin, joins Melissa Perri on the Product Thinking Podcast to explore how Belkin has transitioned into a design-focused company. Oliver discusses the role of design in creating products that resonate with users while fulfilling their functional needs. He shares how Belkin's design philosophy prioritizes consumer insights and prototyping to create products that are both innovative and intuitive.
Through this episode, Oliver outlines the importance of integrating empathy and creativity in the design process and how these elements can foster a dynamic and inclusive company culture. He provides valuable insights into how product managers and designers can collaborate effectively, ensuring that the products not only meet market demands but also enhance user experiences.
Interested in learning more about how design can drive product innovation and company culture? Tune in to gain practical insights from Oliver’s experiences at Belkin.
You’ll hear us talk about:
Oliver explains how having the support from top leadership, such as the CEO and a chief design officer, was crucial to fostering a design-focused culture at Belkin, promoting an environment where design is celebrated and integrated into the company's DNA.
Oliver shares strategies for balancing the need for rapid prototyping with the constraints of manufacturing timelines. He emphasizes the importance of testing and validating products through consumer feedback before full-scale production.
Highlighting the significance of prototyping and communication, Oliver discusses how designers can effectively share their ideas and collaborate with product managers to bring innovative products to life.
Episode resources:
Oliver on LinkedIn: https://www.linkedin.com/in/oliver-seil/
Belkin website: https://www.belkin.com/
Try Liveblocks: https://liveblocks.io/
Timestamps:
00:00 Coming Up
01:23 Intro
06:00 Discovering design and joining Belkin
10:30 Transforming culture through design
19:20 User insights and product joy
24:47 Pitching and selling design ideas
30:35 Foster creativity and passion
40:48 Building diverse teams
Join us for an insightful episode of the Product Thinking Podcast as we delve into the world of product operations with Jessica Soroky, the Senior Director of Product Operations at Pendo. In this episode, Jessica reveals the transformative strategies that have redefined Pendo's product operations, highlighting their innovative approach to integrating data and AI for enhanced product management.
Jessica and I discuss the evolving landscape of product operations and the strategic shifts necessary to elevate the role beyond administrative tasks. We explore how Pendo empowers product managers by streamlining data insights and fostering a cross-functional communication framework that improves product launches and customer satisfaction.
If you're eager to understand how product operations can drive strategic value and innovation within your organization, this episode is a must-listen. Gain practical insights and inspiration from Pendo's journey in optimizing their product operations.
You’ll hear us talk about:
Jessica explains the bold transition of Scrum Masters to Program Managers at Pendo, expanding their roles to oversee the entire product lifecycle and enhancing cross-functional collaboration.
Discover how Pendo is integrating AI into their operations to reduce the burden of data tasks for product managers, allowing them to focus on strategic decision-making.
Learn about the introduction of go-to-market checklists and launch briefs at Pendo, which have streamlined product launches and improved cross-departmental alignment.
Episode resources:
- Jessica on LinkedIn: https://www.linkedin.com/in/jessicasoroky/
- Pendo: https://www.pendo.io/
- Try Liveblocks: https://liveblocks.io/
Timestamps:
00:00 Coming Up
01:17 Intro
05:53 Jessica's journey to Product Ops leader
11:48 Improving launches through whole-company alignment
19:19 Structuring product ops for impact
25:00 Building effective cadences and data rituals
30:14 Driving data culture and exploring AI tools
36:30 Making product ops strategic
Join Melissa Perri in an insightful episode of the Product Thinking Podcast featuring Hugo Froes, Head of Operations at OLX. In this episode, Hugo shares his remarkable journey from UX and service design to leading product operations, a transition that highlights the importance of bridging design with business needs.This conversation dives into how Hugo has effectively shaped product operations at OLX, focusing on process optimization, reducing friction, and empowering teams to deliver true value. Hugo’s approach showcases how strategic product operations can drive innovation and efficiency within organizations.Ready to explore how product operations can transform your organization? Listen to the full episode and gain practical insights from Hugo's experiences!
You’ll hear us talk about:
00:25:08 - Making OKRs Work Across the Organization
Hugo discusses the challenges and solutions for standardizing OKR frameworks to ensure consistent and measurable outcomes while allowing flexibility for team-specific practices.
00:30:41 - The Product Ops Mix
Hugo explains the multi-faceted approach of OLX's product operations team, focusing on improving efficiency, streamlining processes, and supporting organizational growth through strategic tooling.
00:39:03 - Measuring Value in Product Management
Hugo and Melissa explore the importance of continuously validating product value against business outcomes, emphasizing learning over feature delivery.
Episode resources:
Timestamps:
00:00 Coming Up
01:01 Intro
05:37 From UX to Product Ops: Hugo’s Journey
09:17 Shift to Product Thinking
16:33 Starting Product Ops at OLX
21:23 Rethinking OKRs for Real Teams
25:08 Making OKRs Work Across the Org
30:41 The Product Ops Mix
35:48 The Real Limits of AI
43:07 What’s Next for Product Ops
In this episode, Eilon Reshef, co-founder and Chief Product Officer of Gong, joins Melissa Perri to discuss the transformative power of AI-driven technology in sales and product management.As Gong revolutionizes the sales industry, Eilon shares insights into building tools that empower salespeople and help them succeed. He dives into the challenges of scaling Gong to $100 million in ARR and the crucial role of focusing on end-user value.
Eilon delves into how Gong captures and analyzes sales conversations to help teams close deals faster and increase revenue. He also reveals the unique organizational structure at Gong and the importance of design partners in their product development process.
Want to discover how to harness AI to improve your sales processes and drive significant growth? Tune in to gain actionable insights from Eilon’s experience at Gong.
You’ll hear us talk about:
Eilon discusses the importance of emphasizing value for the end user, the salespeople, rather than just delivering organizational value. This approach has been critical to Gong’s success, helping build a product that sales teams love and rely on.
Learn about Gong's unique pod structure, where product managers work closely with numerous design partners to receive continuous feedback and refine the product. This approach ensures that customer needs are always at the forefront.
Eilon provides advice for product managers on how to integrate AI into their work. He emphasizes the need to practice and understand AI capabilities to effectively incorporate them into product offerings.
Episode resources:
Timestamps:
00:00 Coming Up
00:47 Intro
02:51 Dear Melissa
06:34 Eilon’s Intro & Gong's Founding Story
10:31 Empowering Sales & Key Lessons
22:08 Vision for AI & Its Impact on Sales
31:41 Working with Design Partners & Beta Testing
42:03 Reflections on Product Leadership
In this episode of the Product Thinking Podcast, Melissa Perri sits down with David Myszewski, VP of Product at Wealthfront. David shares his transition from working on the groundbreaking iPhone at Apple to leading product innovation in the fintech space. He dives into how Wealthfront's approach to fintech has been shaped by lessons learned at Apple, particularly the power of small, talented teams and high standards.
David discusses Wealthfront’s strategy of integrating consumer research and customer support into product development, emphasizing the importance of understanding customer needs through both qualitative and quantitative data. He also highlights the significance of building a technology infrastructure that supports innovative financial products and services tailored to evolving market needs.
Tune in to explore how Wealthfront is redefining fintech with a focus on reducing client costs, enhancing tax efficiency, and fostering better financial behaviors through technology-driven solutions. Want to learn how to leverage tech for financial innovation? Listen to the full conversation with David Myszewski.
You'll hear us talk about:
David explains why consumer technology skills are more valuable than financial knowledge in fintech. He shares how Wealthfront prioritizes creating excellent user experiences over specific domain expertise.
David outlines Wealthfront’s strategy for evolving and introducing new products over time, focusing on reducing costs, saving taxes, and fostering behavioral change. He discusses the automation of processes to enhance client outcomes.
Melissa and David discuss the balance between strategic top-down priorities and bottom-up decision-making in setting the product roadmap. David describes how they align business and client needs to drive product innovation.
Episode Resources:
Timestamps:
00:00 Coming Up
00:56 Introduction
02:48 Dear Melissa
05:28 Career Journey from Apple to Wealthfront
14:09 The Evolution of Wealthfront’s Mission
19:28 Introducing New Financial Products
29:06 Prioritizing Innovation and Roadmap Planning
35:54 Finding Product-Market Fit at Wealthfront
43:08 FinTech’s Future & Advice for Product Leaders
Join us for an insightful episode where we explore the digital transformation journey at Vanguard with Marco De Freitas, Chief Product Officer for Vanguard's Personal Investor Business, and Amber Brestowski, Chief Product Officer for the Retirement Business.
Discover how Vanguard is modernizing client journeys, enhancing products, and building platforms that promise superior investment experiences. Marco and Amber share their strategies for leveraging AI and behavioral science to redefine client interactions, all while maintaining a strong focus on customer outcomes and innovation.
Whether you're interested in digital transformation, product management, or financial services innovation, this episode is packed with practical insights that you won't want to miss. Want to learn how Vanguard is leading the charge in transforming financial services? Tune in for the full episode.
You'll hear us talk about:
Amber discusses the importance of aligning product strategy with business goals at Vanguard. She emphasizes setting the right incentives and problems for product teams to solve, ensuring they focus on creating superior client experiences that drive competitive advantage.
Amber shares how Vanguard uses a North Star approach with key OKRs to drive outcomes. She outlines strategies for engaging clients and improving retirement readiness through behavioral finance and agile experimentation.
Marco talks about Vanguard's approach to innovation, stressing the importance of client-centricity and empowering teams to innovate. He explains how a portfolio approach allows for both incremental improvements and moonshot projects, fostering a culture of continuous development.
Episode Resources:
Timestamps:
00:00 Coming Up
01:05 Intro
09:10 Amber's Career Journey
12:11 Marco’s career journey
18:06 Modernizing Client Experience
22:56 Experimentation in Client Modernization
31:04 Aligning Business Strategy with Product Execution
37:43 Behavioral Science in Digital Experiences
46:50 Tackling Digital-First Transformation Challenges
49:58 Closing reflections
In this episode of the Product Thinking Podcast, Melissa Perri is joined by Ben Hafele, CEO of Lean Startup Company, to explore the complexities of corporate innovation. Ben shares insights on how large companies can effectively integrate lean startup methodologies into their existing frameworks.
They discuss the importance of aligning innovation efforts with business strategies and how to avoid falling into the trap of unnecessary complexity. This episode is a must-listen for anyone interested in fostering meaningful innovation within large organizations while maintaining strategic alignment.
Are you looking to navigate the challenges of corporate innovation and strategic alignment? Tune in to this episode for valuable insights from Ben Hafele's experience with lean startup methodologies.
You'll hear us talk about:
Ben introduces the concept of creating a "connective tissue" that links build-measure-learn cycles with overall business strategy. He explains how fostering this connection ensures that every experiment conducted is aligned with the company's broader objectives.
The discussion delves into the challenge of balancing experimentation with strategic goals. Ben shares approaches for ensuring that innovation initiatives do not deviate from the company's strategic priorities, maintaining relevance and purpose.
Ben and Melissa discuss ways to overcome the inherent complexity in corporate innovation. They highlight practical strategies for simplifying processes and ensuring that innovation efforts remain effective and focused on delivering value.
Episode Resources:
Timestamps:
00:00 Coming Up
00:47 Dear Melissa
11:25 What Defines a Startup?
19:08 The Importance of Strategic Filters
24:38 The Innovation vs. Legacy Divide
31:35 B2B vs. B2C Experimentation Challenges
39:50 The Right Way to Build Capability in Organizations
46:42 Evolving Corporate Innovation
In this episode of the Product Thinking Podcast, I am thrilled to welcome Matthew Skelton, co-author of "Team Topologies: Organizing Business and Technology Teams for Fast Flow." We delve into the intricate intersections between team topology principles and product management, exploring how these frameworks can transform the way product teams work together to enhance collaboration and reduce cognitive load.
If you're looking to refine your team's approach to delivering outstanding customer outcomes, this episode is a must-listen. Matthew Skelton joins me to discuss the revolutionary concepts within "Team Topologies," highlighting their impact on modern product management and operations. We uncover how organizing teams around flow and customer value can drastically improve product outcomes. Matthew shares practical examples of how these concepts are applied in various industries, providing invaluable insights for anyone involved in managing or organizing product teams.
Curious about how team topologies can optimize your product processes? Tune in to hear Matthew Skelton's expert insights and discover practical strategies to enhance your team's workflow. Don't miss this opportunity to learn from a leading voice in the field of organizational design for software delivery.
You'll hear us talk about:
Episode Resources:
Timestamps:
00:00 Episode Preview
00:56 Intro
03:00 Dear Melissa
08:35 Moving from Projects to Product
14:45 Breaking Silos in Teams
18:27 Mistakes in Product Models
28:14 Product Managers in Regulated Spaces
35:51 Product Ops at Scale
42:17 SAFE and Big Batch Planning
51:37 AI and Team Enablement
In this episode, I welcome Fabio Brocca, Chief Product Officer at Xeneta, to discuss how product managers can effectively balance the urgency of product development with the need for strategic perfection.
Drawing from his extensive experience at Amazon and MSC, Fabio provides a unique take on the importance of swift iteration and execution in the fast-paced world of product management. We explore how real-time feedback can drive innovation and refine strategies without waiting for the elusive perfect plan.
Eager to understand how you can apply these insights to enhance your product processes? Join us for a deep dive into Fabio’s strategies and experiences in transforming the freight industry with agility and precision.
You’ll hear us talk about:
Fabio discusses the significance of using real-time feedback to adapt and refine product strategies. He elaborates on the agility required to iterate based on customer interactions and feedback, which is crucial for any product manager aiming to remain relevant in dynamic markets.
We dive into the challenge of maintaining quality while prioritizing speed in product launches. Fabio shares his approach to managing expectations and aligning team efforts towards effective execution without sacrificing the end-user experience.
Fabio offers insights into leading product teams in high-pressure environments. He emphasizes the role of leadership in fostering a culture that embraces change and supports rapid iteration, ensuring teams are equipped to handle the demands of fast-paced product management.
Episode Resources:
Tune in and gain practical strategies to enhance your product management techniques from one of the leading voices in the industry.
Timestamps:
00:00 Episode Preview00:59 Intro03:19 Dear Melissa09:22 Fabio’s Path to Product Management14:32 Early Challenges as a First-Time CPO24:47 Scaling from Amazon to a Growth-Stage Company30:38 Big Tech vs. Scale-Up38:28 Tackling Freight Industry Challenges42:48 Thriving in Less Glamorous Fields46:26 Fabio’s Leadership Philosophy
In this episode of the Product Thinking Podcast, Melissa Perri talks with Andrew Davidson, Senior Vice President of Products at MongoDB. Andrew has been instrumental in transforming MongoDB from a traditional database company into a comprehensive developer data platform.
As MongoDB evolves, Andrew shares insights into managing technical products and enhancing user experiences, crucial areas for product managers working with complex platforms. Join us as we explore the nuances of product management in the world of databases and developer tools.
Andrew sheds light on maintaining a balance between technical excellence and strategic management, offering valuable lessons for product managers. Tune in to gain actionable insights on how to approach product management for highly technical products like databases and learn how this can impact broader business outcomes.
You'll hear us talk about:
Andrew explains the motivation for creating MongoDB and how it challenged traditional relational databases, emphasizing the need for a system that aligns better with modern computing demands.
We delve into the importance of user experience within technical products, highlighting the layers of user and developer experiences that product managers must consider.
Andrew discusses the importance of balancing internal innovation with customer feedback, stressing the necessity for product managers to engage directly with users to refine the product.
Episode Resources:
Andrew Davidson on LinkedIn: https://www.linkedin.com/in/andrewad/
Learn more about MongoDB: https://www.mongodb.com/
Sign up for a free Liveblocks account: https://liveblocks.io/
Timestamps:
00:00 Episode Preview
01:25 Introduction
02:57 Liveblocks
03:40 Dear Melissa
07:56 Early Days in Databases
15:39 MongoDB’s Longevity
21:13 From Database to Developer Data Platform
32:21 Ensuring Product Strategy in Technical Tools
39:51 The Rise of MongoDB Atlas
45:04 Navigating Market Perception and Growth
52:16 Balancing Speed and Stability in Tech
In this episode, Melissa Perri sits down with Kate Towsey, an authority on research operations and author of "Research That Scales." They dive into the significance of research ops in aligning product strategy and operations within a company, emphasizing how research can provide strategic insights essential for product development and organizational growth.
Kate discusses the evolution and necessity of research ops, sharing her journey from content strategy to pioneering the field. She highlights how effective research ops facilitate knowledge management, ensuring that valuable insights are not just gathered but are used to inform business decisions across an organization.
Tune in to discover how Kate's insights can transform your approach to integrating research into product strategy and the benefits of a well-structured research ops framework.
You’ll hear us talk about:
- 08:20 - Solving Recruitment Pain Points
Kate elaborates on the common starting point in research ops: participant recruitment. She discusses how managing this aspect effectively can impact product managers, researchers, and designers by enabling more seamless customer interactions.
- 28:52 - Democratizing Research through Collaboration
Melissa and Kate explore the importance of collaboration between product managers, UX designers, and researchers. They argue that while each role has its specialties, working together can democratize research and lead to better product decisions.
- 42:40 - Breaking Down Silos Between Teams
The discussion turns to the silos that exist within organizations, especially between product marketing and product management. Kate and Melissa share strategies for overcoming these divides to improve customer insights and product outcomes.
Episode Resources:
- Find Kate on LinkedIn: https://www.linkedin.com/in/katetowsey/
- Purchase Kate's book, "Research That Scales," on Amazon: https://www.amazon.com/Research-That-Scales-Operations-Handbook/dp/1959029223/
- Subscribe to the Product Thinking Podcast newsletter for more insights here: https://productinstitute.kit.com/2c8b2a0136
Listen to the full episode to learn more about incorporating research ops into your strategy.
Timestamps:
00:00 Highlights
00:56 Intro
02:20 Dear Melissa
06:57 Kate Towsey's Journey into Research Ops
10:46 Understanding Research Operations
16:14 Challenges in Conducting Customer Research
23:38 The Shift of Research Ops to a Strategic Role
32:06 Collaboration in User Research
35:49 Right Tools to Scale Research
42:40 Research Ops and Product Ops Synergy
In this episode of the Product Thinking Podcast, Melissa Perri welcomes Tony Ulwick, the founder and CEO of Strategyn, and the pioneer behind the jobs-to-be-done theory and Outcome-Driven Innovation (ODI).
Tony shares insights from his groundbreaking work in redefining product development and innovation. He discusses the importance of separating innovation from development processes and why focusing on customer outcomes rather than features leads to more successful products.
Whether you’re a product manager looking to refine your approach or a leader aiming to align teams around customer needs, this episode is a treasure trove of practical guidance and deep insights into mastering the art of innovation.
Tune in to discover how you can leverage ODI to drive your product strategy towards success.
You’ll hear us talk about:
- 14:22 - Front-End Innovation vs. Development Process
Tony explains the importance of distinguishing between the innovation process—where the product concept is formed—and the development process, where Agile methods come into play. This separation ensures that only market-winning concepts proceed to development. - 19:41 - Understanding Customer Needs
Tony outlines the steps in Outcome-Driven Innovation, focusing on identifying and addressing customer needs to enhance product success. He emphasizes defining markets and needs before devising solutions.
- 28:06 - Aligning Teams on Customer Needs
Tony shares strategies to encourage organizational alignment on the definition and prioritization of customer needs, ensuring all teams work towards a common goal.
Episode Resources:
In this episode of the Product Thinking Podcast, I am joined by Uday Marepalli, Director of Product Management at Upwork, who brings his expertise from leading AI-driven initiatives to our conversation. Uday shares his insights on building zero to one products within large organizations, emphasizing the importance of understanding customer needs and leveraging AI in product development.
This episode dives into the challenges and strategies for innovating in a way that aligns with both customer expectations and technological capabilities. Want to learn how to effectively launch and scale products in complex environments? Tune in to gain practical insights from Uday's extensive experience in product management.
You'll hear us talk about:
Uday delves into the unique excitement and difficulty of creating something from nothing, stressing the importance of balancing speed with thoughtful validation of hypotheses
Uday discusses how to manage new, sometimes contradictory, information by aligning it with the overarching vision and deciding whether to iterate or pivot.
Uday explores the peculiar challenges of AI products, including data collection and ensuring trust and explainability in AI-driven decisions.
Episode Resources:
💡 If you enjoyed this conversation, make sure to subscribe to the Product Thinking Podcast to catch all the new episodes.
Join Melissa Perri in this insightful episode of the Product Thinking Podcast as she chats with Karthik Suri, Chief Product Officer at Cornerstone OnDemand. Recognized for his expertise in leveraging AI for workforce development, Karthik shares innovative strategies on bridging skill gaps and creating personalized career pathways through generative AI and data intelligence. They explore the transformative potential of AI in talent development, emphasizing the need for a blend of technical and human-centric skills to thrive in today’s dynamic work environment.
Discover how AI is reshaping talent management and why human skills are increasingly in demand, surpassing digital skills threefold. Karthik highlights the significance of adaptable enterprise software that aligns with the evolving needs of workforces.
Curious about how to prepare your organization for the future with AI-driven insights? Tune in to explore the intersection of AI, skills development, and workforce readiness.
You’ll hear us talk about:
Karthik explains how generative AI can assess skills through various data sources, creating holistic profiles for employees. This approach helps organizations identify and develop the necessary skills for career progression.
Karthik shares insights on the importance of a unified user experience and a platform mindset for product strategy. He discusses how integrating design systems and data structures across products enhances customer outcomes.
The conversation delves into the ethical considerations of using AI for performance reviews, highlighting the importance of accountability, explainability, and bias mitigation.
Episode Resources:
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