Search News You Can Use – SEO Podcast with Marie Haynes

This week we learned from Google's HJ Kim that E-A-T is used for every single query searched on Google! In this episode Dr. Marie Haynes shares advanced information on how to assess E-A-T. Audience questions answered: Does E-A-T matter for tech blogs? Is being mentioned on a big news site good for E-A-T? Does adding expert reviewers help? How would an ed-tech platform increase E-A-T? How do you measure E-A-T? Should you update old articles that were not written with E-A-T in mind? Common E-A-T mistakes and misconceptions Examples of sites doing well after improving E-A-T How do you do an E-A-T audit? Marie's QRG Book: https://mariehaynes.com/book Links SMX Next: https://marketinglandevents.com/smx/next/agenda/ About the QRG: https://services.google.com/fh/files/misc/hsw-sqrg.pdf The QRG: https://static.googleusercontent.com/media/guidelines.raterhub.com/en//searchqualityevaluatorguidelines.pdf How search works: https://www.google.com/search/howsearchworks/how-search-works/ranking-results/ Efficient storage and query of schemaless data https://patents.justia.com/patent/20220358160 Google’s Guide to creating helpful content https://developers.google.com/search/docs/fundamentals/creating-helpful-content The video version of this podcast will be up on YT soon!

The October 2022 spam update had a massive impact on many sites. Many of these were "niche sites" - not overtly spammy, but still breaking Google's spam guidelines. With this update, it looks like Google's AI spam fighter - SpamBrain has gotten much better at finding unnatural links - links made for SEO purposes. This is an important listen, even if you were not impacted by this update. Buy Marie's Quality Rater's Guidelines Book/Checklist: https://mariehaynes.com/book Google's Spam Policies (If you were hit, you likely were doing one or more of these things) https://developers.google.com/search/docs/essentials/spam-policies Google's guidelines on creating helpful, reliable, people-first content: https://developers.google.com/search/docs/fundamentals/creating-helpful-content What Google has said about guest posting: https://www.mariehaynes.com/google-guest-posting-recommendations/ Gary Illyes talking to Danny Sullivan about links being labeled as "footer", "penguinized" and so on: https://searchengineland.com/googles-link-labels-260892 What links can you get that comply with Google's Guidelines? Marie's Moz Whiteboard Friday. It's old, but still good. https://moz.com/blog/what-links-comply-googles-guidelines-whiteboard-friday

The September Core update feels different to me! In this episode I share my thoughts after analyzing many pages that won and lost following this Google core update. The most important thing a site can work on if hit is ensuring that you are the best option to meet the immediate needs of the searcher. If we thoroughly understand the intent of searchers, we can create content that helps them meet that need better than other sites. In this episode I review two pages that did well following the September core update. They may look like they are lacking E-A-T, but I think Google promoted them because they quickly met searcher needs. I also share how the Helpful Content Update may have introduced a way for Google to better determine which pages are meeting the needs of searchers. https://developers.google.com/search/blog/2019/08/core-updates https://www.amsivedigital.com/insights/seo/winners-losers-of-the-september-2022-core-update-product-reviews-update/ https://www.semrush.com/blog/september-2022-core-update-impact/ https://www.google.com/search/howsearchworks/how-search-works/ranking-results/ https://www.amsivedigital.com/insights/seo/winners-losers-of-the-september-2022-core-update-product-reviews-update/ https://www.wix.com/seo/learn/resource/content-lessons-google-may-2022-update https://moz.com/blog/click-based-seo-engagement-signals Interview with Alan Kent from Google. Machine learning is discussed at 18:00 https://www.youtube.com/watch?v=dZuEQY11khw How the quality raters work: https://services.google.com/fh/files/misc/hsw-sqrg.pdf Frédéric Dubut of Bing on SEOs shifting to intent research instead of keyword research https://www.youtube.com/watch?v=NTriTRmEf34 Register for free to watch Marie’s talk on Google’s quality questions at SMX Next: https://attend.marketinglandevents.com/smx-next-2022?i=H0RFJApYbpWJKGGJ1ihWY0ciBytHmhUB Book a strategy session with Marie: https://mariehaynes.com/contact https://mariehaynes.com/book - QRG checklist book

SEO is changing so much! In this episode Marie shares what SEOs can learn from Google’s Search On 2022 event. Is Google going to replace Amazon as the place where people go to buy online? Google announced many changes coming to shopping. Many of the upcoming changes to search are going to make the life of SEOs difficult. If you want to stay on top of these changes, listen to Marie’s thoughts on how search is changing and how we can keep up. Marie’s notes on the Search On event: https://twitter.com/Marie_Haynes/status/1575195686366085120 Search On Google 2022 https://blog.google/products/search/search-on-2022-announcements/ Newsletter: https://mariehaynes.com/newsletter Marie’s book on using the QRG as a checklist for site quality: https://mariehaynes.com/book Contact Marie: https://mariehaynes.com/contact

The September 2022 Core update is live! The helpful content update has finished rolling out. In this episode we discuss: 1) How the September Core Update and Helpful content updates may be related 2) What to look for in early analytics data to see if you’ve been hit 3) Google has told us specifically how to recover - It’s all about content and E-A-T 4) Why Google’s core update questions are so important - machine learning likely plays a role! 5) A bit on how we analyze competitors’ pages after a core update hit Apologies for the pointer clicking as I was screensharing! I’ll mute that sound the next time I record my screen. Links mentioned: https://developers.google.com/search/updates/ranking https://developers.google.com/search/blog/2022/08/helpful-content-update Resources on E-A-T: https://www.mariehaynes.com/resources/eat/ https://static.googleusercontent.com/media/guidelines.raterhub.com/en//searchqualityevaluatorguidelines.pdf https://www.youtube.com/watch?v=gccNPlL-a1g Marie’s newsletter: https://mariehaynes.com/newsletter Marie’s book https://mariehaynes.com/book Contact Marie https://mariehaynes.com/contact

In this special podcast episode Marie welcomes Alan Kent from Google. Alan is a developer advocate who currently works on communicating changes in regards to Google’s product reviews updates. The product reviews updates are discussed in detail. Alan also shares some very interesting thoughts on how machine learning is used by Google in this type of algorithm. Links: Google Search Central videos with Alan Kent All things Google Merchant Center with Alan Kent https://www.youtube.com/watch?v=0EMAqeyKYgk How to improve your ecommerce websites presence in Search results (6 tips) https://www.youtube.com/watch?v=YIUQolZDecM How to SEO optimize your ecommerce website (8 tips) https://www.youtube.com/watch?v=sGyZqUs9XqA&list=PLKoqnv2vTMUPAMjD4uEeBjlMaB-Jj1iSo&index=7 How to make your ecommerce website stand out in Google Search (6 tips) https://www.youtube.com/watch?v=MEpiG_AbaxA&list=PLKoqnv2vTMUPAMjD4uEeBjlMaB-Jj1iSo&index=8 How to optimize images for your ecommerce website (6 tips) https://www.youtube.com/watch?v=RQH9IpcAucY Send examples to Alan: https://twitter.com/akent99

Google added more information to the "About this Result" information in the search results. Their wording on what they've added to this feature is very similar to some that is in the Quality Rater Guidelines. In this episode of Search News You Can Use, Marie discusses how we can possibly use this info to improve E-A-T. Links mentioned in this episode: https://blog.google/products/search/information-literacy/ https://developers.google.com/search/blog/2019/08/core-updates https://services.google.com/fh/files/misc/hsw-sqrg.pdf https://support.google.com/websearch/answer/12003459 Marie’s book https://mariehaynes.com/book Contact Marie https://mariehaynes.com/contact

In this episode Dr. Marie Haynes discusses five interesting changes Google has made to the Search Quality Evaluator Guidelines, including some information from a new Google document about the raters and the work they do. We’ll learn more about what YMYL is and what Google is looking for in terms of E-A-T for the topics you write on. Links mentioned: https://static.googleusercontent.com/media/guidelines.raterhub.com/en//searchqualityevaluatorguidelines.pdf https://www.blog.google/documents/37/How_Google_Fights_Disinformation.pdf/ https://services.google.com/fh/files/misc/hsw-sqrg.pdf https://www.google.com/search/howsearchworks/ho w-search-works/ranking-results/ Marie's book: https://mariehaynes.com/book

In this episode Marie discusses the new “pros and cons” SERP annotations you may have seen. These are not produced by structured data! A new Google patent explains how n-grams, terms and phrases can be used to discover attributes about a product or entity and then show those right in the search results Links mentioned in this episode: https://www.mariehaynes.com/pros-cons-and-serp-annotations/ https://www.linkedin.com/pulse/google-proscons-rich-results-annotations-simone-de-palma/ https://towardsdatascience.com/understanding-word-n-grams-and-n-gram-probability-in-natural-language-processing-9d9eef0fa058 https://patents.google.com/patent/US20210406268A1/en https://cloud.google.com/natural-language https://searchengineland.com/micro-intents-seo-content-journey-mapping-386544 https://www.kopp-online-marketing.com/micro-intents https://developers.google.com/search/blog/2021/04/product-reviews-update Hire Marie and the MHC team: https://mariehaynes.com/contact/

Marie welcomes MHC’s Technical Director, Alec Brownscombe, who also owns and operates the website Mapleleafshotstove.com. In this episode, Marie and Alec both discuss how MHC’s traffic drop assessments have evolved, reasons behind traffic drops, relevance, intent, machine learning, and more! This is an episode you don't want to miss. Newsletter episode 242 www.mariehaynes.com/newsletter/episode-242/ Subscribe to the newsletter: www.mariehaynes.com/seo-newsletter/ Links: Mordy Oberstein discussing sites affected by the May Core update https://www.wix.com/seo/learn/resource/content-lessons-google-may-2022-update Cyrus Shepard - 3 Vital Click-Based Signals for SEO: First, Long, & Last https://moz.com/blog/click-based-seo-engagement-signals Tyler Hermanson - Why keywords are still so very important for SEO https://www.searchenginejournal.com/seo-guide/why-keywords-important-seo/ Neeva discussing using quality raters and machine learning https://www.surgehq.ai/blog/beyond-clicks-how-neeva-uses-human-evaluation-of-search-quality-to-take-on-google https://www.seroundtable.com/how-google-search-uses-machine-learning-31386.html Contact Marie and the MHC team: www.mariehaynes.com/contact [email protected] twitter.com/Marie_Haynes Alec Brownscombe's Twitter: twitter.com/mapleleafshs Submit a question for the next Q&A Mariehaynes.com/qa-with-mhc

Has your Google traffic dropped? In this episode Marie goes into great detail describing how you can assess a decline in organic traffic. Your losses may be because of a Google update but there are many other reasons. Marie covers technical issues, core web vitals, competitor research and much more. In the next episode, two weeks from now we will go into even further detail on how you can determine if your drops are due to a change in intent, relevancy or because of quality issues. Newsletter episode 240 https://www.mariehaynes.com/newsletter/episode-240/ Links mentioned in this episode: Using a knowledge of semantic search to improve E-A-T https://twitter.com/Marie_Haynes/status/1537087939968221188?s=20&t=KOEJWeSmtERtphpydbriWw SMX Advanced Talk/Agenda https://marketinglandevents.com/smx/advanced/ Is Google Search Dying? https://www.theatlantic.com/ideas/archive/2022/06/google-search-algorithm-internet/661325/ MHC clients that did well with May core: https://twitter.com/Marie_Haynes/status/1536722779889979392?s=20&t=KOEJWeSmtERtphpydbriWw Google algorithm update list: https://mariehaynes.com/algo Screaming Frog article on redirects: https://www.screamingfrog.co.uk/how-to-use-the-seo-spider-in-a-site-migration/ Using Archive.org to get old urls to test redirects: https://exposureninja.com/blog/extract-urls-archive-org/ Local SEO case study on improving page speed on Moz: https://moz.com/blog/local-seo-speed-optimization-case-study Mobile Moxy to monitor SERP changes for your brand: https://mobilemoxie.com/ Newsletter: https://mariehaynes.com/newsletter Hire Marie and the MHC team to help improve your site or assess a traffic drop: www.mariehaynes.com/contact [email protected] twitter.com/Marie_Haynes Submit a question for the next Q&A Mariehaynes.com/qa-with-mhc

In this episode, Marie Haynes and Lily Ray both discuss the early impact of the May 2022 core update, advice for recovery, a little about how Google handles title tags, and more! Newsletter episode 238 https://www.mariehaynes.com/newsletter/episode-238/ Subscribe to the newsletter: https://www.mariehaynes.com/seo-newsletter/ Links mentioned in this episode: How Google generates titles for documents with language or script misalignment https://developers.google.com/search/blog/2022/06/title-script-misalignment Lily’s recent article on E-A-T https://friendsofsearch.com/nl/blog/interview/lily-ray-amsive-digital-any-seo-who-hasnt-jumped-onto-the-e-a-t-wave-is-not-playing-close-enough-attention/ Youtube’s use of knowledge graphs https://www.youtube.com/watch?v=D-bTGefJj0A Google’s announcement on the core update https://developers.google.com/search/blog/2022/05/may-2022-core-update How people read on the web https://www.nngroup.com/articles/how-people-read-online/ Barry Schwartz and John Mueller on whether machine learning is used to weight ranking factors https://www.seroundtable.com/how-google-search-uses-machine-learning-31386.html Register for SMX advanced https://marketinglandevents.com/smx/advanced/ Contact Marie and the MHC team: www.mariehaynes.com/contact [email protected] twitter.com/Marie_Haynes Lily Ray's Twitter: twitter.com/lilyraynyc Submit a question for the next Q&A Mariehaynes.com/qa-with-mhc

In this episode, Marie welcomes MHC’s director of products and services, Callum Scott. Callum has incredible knowledge of how Google’s algorithms work. In this episode, he and Marie discuss the following: - May 16-18 - unnamed Google update affecting a large number of affiliate sites. - How MHC’s site reviews developed over the years - How we help sites improve their E-A-T - Why knowing semantic search gets SEOs ahead of the game - Google is likely a lexical search engine and a semantic search engine. - Semantic search and E-A-T - Register for SMX Advanced to hear Marie speak on using a knowledge of semantic search to improve E-A-T. It’s free this year! https://attend.marketinglandevents.com/smx-advanced-2022?i=ttmi2mIwsKjtm9Yb56yxhjMCxG2PCGqx - Marie speaking with John Mueller and Barry Schwartz on Duda’s webinar about Google updates: https://webinars.duda.co/google-updates - Microsoft Azure article on semantic search: https://docs.microsoft.com/en-us/azure/search/semantic-ranking https://docs.microsoft.com/en-us/azure/search/semantic-search-overview - Our struggles in offering recurring SEO services Contact Marie and the MHC team: https://www.mariehaynes.com/contact [email protected] https://twitter.com/Marie_Haynes https://twitter.com/mrcallumscott Submit a question for the next Q&A Mariehaynes.com/qa-with-mhc This episode will also be available on Youtube tomorrow where we have added some visuals as well.

In this episode, search professionals Olaf Kopp and Marie Haynes discuss the concept of Expertise, Authoritativeness, and Trustworthiness in Google’s algorithms in great detail. You’ll learn what E-A-T is and how Google likely uses E-A-T in their algorithms including information on entities, the knowledge graph, the knowledge vault, and more. At the end of the episode, Olaf gives very specific tips on how to improve E-A-T in ways that Google’s algorithms should reward. Newsletter episode 234 https://www.mariehaynes.com/newsletter/episode-234-light-version/ Subscribe to the newsletter: Mariehaynes.com/newsletter Links mentioned in this talk: Search quality rater guidelines: https://static.googleusercontent.com/media/guidelines.raterhub.com/en//searchqualityevaluatorguidelines.pdf Glenn Gabe on Phantom updates: https://www.gsqi.com/marketing-blog/penguin-2-google-phantom-update-may-2013/ Google’s NLP tool https://cloud.google.com/natural-language Knowledge graph API https://carlhendy.com/knowledge-graph-search/ Jason Barnard on entity hubs for authors https://kalicube.com/learning-spaces/faq/knowledge-panels/the-3-step-process-to-getting-a-knowledge-panel-for-an-author/ Koray Gübür on creating topical authority https://www.oncrawl.com/technical-seo/importance-topical-authority-semantic-seo/ Diffbot NL tool to visualize entities as a graph https://demo.nl.diffbot.com/ Tf-Idf https://en.wikipedia.org/wiki/Tf%E2%80%93idf A few of Olaf’s articles: https://searchengineland.com/google-mum-update-seo-future-383551 https://searchengineland.com/google-eat-possible-evaluation-signals-382799 https://blog.searchmetrics.com/us/unwrapping-secrets-seo-semantic-google-search/ https://www.kopp-online-marketing.com/entities-from-unstructured-content https://www.kopp-online-marketing.com/googles-semantic-search-engine Contact Olaf: https://www.linkedin.com/in/olafkopp/ https://twitter.com/Olaf_Kopp Submit a question for the next Q&A Mariehaynes.com/qa-with-mhc Contact Marie and the MHC team: https://www.mariehaynes.com/contact [email protected] https://twitter.com/Marie_Haynes https://twitter.com/mhc_inc

In this episode, Marie shares her thoughts on semantic search. Semantic search is search that’s based on understanding the meaning of words and the connections between them. In 2013, the Hummingbird algorithm made it possible for Google to expand their semantic search capabilities. With each new advancement in AI and NLP, they get a little closer. Semantic search could possibly explain how Google can algorithmically tackle the questions they give us in their article on what site owners should know about core updates. This episode discusses how SEOs can use a knowledge of semantic search to improve the quality of their websites in Google’s eyes. Links mentioned in this episode: Sponsor: https://contentfly.com/searchnews Newsletter episode 232 https://www.mariehaynes.com/newsletter/episode-232-light-version/ MHC’s algo update list: https://mariehaynes.com/algo Danny Sullivan on Search Engine Land writing about Hummingbird: https://searchengineland.com/google-hummingbird-172816 WSJ article with Amit Singhal describing Hummingbird calling it “semantic search”: https://web.archive.org/web/20150503223300/http://www.wsj.com/article_email/SB10001424052702304459804577281842851136290-lMyQjAxMTAyMDEwNDExNDQyWj.html What site owners should know about Google core updates: https://developers.google.com/search/blog/2019/08/core-updates Stanford seminar by Xin Luna Dong on the knowledge vault and knowledge based trust: https://www.youtube.com/clip/Ugkxy93C30py9Kvj8Xd8pYYndOQghr6BKTis MHC’s QRG book: https://mariehaynes.com/book How AI powers Google’s search results: https://blog.google/products/search/how-ai-powers-great-search-results/ https://www.mariehaynes.com/google-ai-and-seo/ The Quality Update: https://searchengineland.com/the-quality-update-google-confirms-changing-how-quality-is-assessed-resulting-in-rankings-shake-up-221118 Amit Singhal Panda questions: https://developers.google.com/search/blog/2011/05/more-guidance-on-building-high-quality Is MUM Google’s next step in becoming a semantic search engine? By Olaf Kopp: https://searchengineland.com/google-mum-update-seo-future-383551 Koray Tuğberk GÜBÜR on topical authority: https://www.oncrawl.com/technical-seo/importance-topical-authority-semantic-seo/ Some of Marie’s teachings on E-A-T: https://www.mariehaynes.com/resources/eat/ 3 part YT series on E-A-T: https://www.youtube.com/watch?v=vDUhcogUl44 Contact Marie and the MHC team: https://www.mariehaynes.com/contact Subscribe to the newsletter https://mariehaynes.com/newsletter Submit a question for the next Q&A https://Mariehaynes.com/qa-with-mhc Twitter @Marie_Haynes https://twitter.com/Marie_Haynes

In this special episode of Search News You Can Use, we welcome Glenn Gabe to the show! Glenn has been assessing traffic drops in websites for many years. He and Marie discuss the types of issues that can cause a site to see traffic drops in conjunction with a Google core update. Glenn breaks these down into three areas: Relevancy adjustments Intent shifts Overall site quality problems Glenn and Marie share examples of the types of problems they have encountered when analyzing traffic drops and what lead to sites recovering after making changes. Glenn’s post on traffic drops: https://www.gsqi.com/marketing-blog/google-broad-core-updates-difference-between-relevancy-adjustments-intent-shifts-overall-site-quality/ Contact Glenn: https://twitter.com/glenngabe Newsletter episode 230 https://www.mariehaynes.com/newsletter/episode-230-light-version/ Past episodes https://mariehaynes.com/seo-newsletter/seo-podcast Contact MHC https://mariehaynes.com/contact Book on Unnatural Links and Manual Action Removal https://mariehaynes.com/product/unnatural-links-book Quality Raters Book https://mariehaynes.com/product/quality-raters-guidelines Subscribe to the newsletter https://mariehaynes.com/newsletter Submit a question for the next Q&A https://Mariehaynes.com/qa-with-mhc Twitter @Marie_Haynes https://twitter.com/Marie_Haynes

In this episode Marie shares information on how Google’s Hummingbird algorithm dramatically changed search to rely less on PageRank as their algorithms learned how to make use of entities. Understanding Google’s use of entities in their algorithms can help us improve E-A-T. More importantly, understanding how Google uses AI to extract entities from content can help us write and optimize content. Marie also discusses the third release of the product reviews update, sharing which types of sites saw changes and how Google could be algorithmically evaluating product review sites. Links mentioned in this episode: Product reviews update https://blog.google/products/search/more-helpful-product-reviews/ Interview with Jason Barnard re entity use and John Lennon’s confidence score in the knowledge graph   https://fajela.com/seobox/orm/ https://appft1.uspto.gov/netacgi/nph-Parser?Sect1=PTO2&Sect2=HITOFF&u=%2Fnetahtml%2FPTO%2Fsearch-adv.html&r=1&f=G&l=50&d=PG01&p=1&S1=20050055341&OS=20050055341&RS=20050055341 FAQ:All About the New Hummingbird Algorithm:  https://searchengineland.com/google-hummingbird-172816 Google’s Hummingbird Takes Flight: SEOs Give Insight On Google’s New Algorithm: https://searchengineland.com/hummingbird-has-the-industry-flapping-its-wings-in-excitement-reactions-from-seo-experts-on-googles-new-algorithm-173030 This episode corresponds with newsletter episode 228:
 https://mariehaynes.com/newsletter/episode-228-light-version/ Past episodes https://Mariehaynes.com/seo-newsletter/seo-podcast Contact MHC https://Mariehaynes.com/contact Book on Unnatural Links and Manual Action Removal https://Mariehaynes.com/product/unnatural-links-book Quality Raters Book https://Mariehaynes.com/product/quality-raters-guidelines Submit a question for the next Q&A https://Mariehaynes.com/qa-with-mhc Subscribe to the newsletter https://Mariehaynes.com/newsletter

In this episode we talk about the latest news on Google’s MUM technology. The “Things to Know” SERP feature has been seen live. It is not yet MUM powered, but soon will be. Marie also does a website review for a small business website offering pressure washing. She shares how small business owners who want to work on SEO can do keyword research, use automated site audit tools, and work on things like building links and mentions and improving E-A-T to improve their Google presence. Links mentioned in this episode The Local Search Forum: https://localsearchforum.com/ Past episodes https://Mariehaynes.com/seo-newsletter/seo-podcast Contact MHC https://Mariehaynes.com/contact Book on Unnatural Links and Manual Action Removal https://Mariehaynes.com/product/unnatural-links-book Quality Raters Book https://Mariehaynes.com/product/quality-raters-guidelines Submit a question for the next Q&A https://Mariehaynes.com/qa-with-mhc Subscribe to the newsletter: https://Mariehaynes.com/newsletter Twitter: @Marie_Haynes - https://Twitter.com/Marie_Haynes

In this episode, Marie discusses the idea of “toxic links” and whether they have the ability to hurt your site’s organic traffic. Discussed in this episode: What are toxic links? Semrush’s toxic links report: “Your risk of penalty is increasing” Google’s documentation on link schemes Unnatural links created by using automated tools to do spam comments, create forum profiles, etc. Link auditing in the early days of the Penguin algorithm Why I created a disavow blacklist Why we closed down MHC’s disavow blacklist tool Who needs to disavow in 2022? Also discussed as SEO news this week: Algorithmic turbulence Feb 24, but not likely a Google update “Things to Know” powered by MUM, seen live in the search results Links referenced in this episode: https://www.mariehaynes.com/disavow-blacklist-tool/ https://searchengineland.com/googles-project-owl-attack-fake-news-273700 https://developers.google.com/search/docs/advanced/guidelines/link-schemes https://www.mariehaynes.com/disavow-advice-2021/ Past episodes https://Mariehaynes.com/seo-newsletter/seo-podcast Contact MHC https://Mariehaynes.com/contact Book on Unnatural Links and Manual Action Removal https://Mariehaynes.com/product/unnatural-links-book Quality Raters Book https://Mariehaynes.com/product/quality-raters-guidelines Submit a question for the next Q&A https://Mariehaynes.com/qa-with-mhc Subscribe to the newsletter: https://Mariehaynes.com/newsletter

In this special episode of Search News You Can Use, Dr. Marie Haynes speaks with Dawn Anderson about Google’s use of AI in search including BERT, RankBrain, Neural Matching and MUM. A lot has changed in Google’s algorithms. PageRank is still important when it comes to ranking, but as Google advances in language understanding, there is much more to performing well in search than getting good links. Links mentioned in this episode: Dawn’s slideshares on Passage Based Indexing and Zipf's law https://de2.slideshare.net/DawnFitton/passage-indexing-is-likely-more-important-than-you-think https://de2.slideshare.net/DawnFitton/zipfs-law-zipfian-distribution-in-seo-pubcon-virtual-fall-2020-dawn-anderson Reach Dawn at Bertey.com or on Twitter https://bertey.com/ https://twitter.com/dawnieando This episode corresponds with newsletter episode 222:
 https://mariehaynes.com/newsletter/episode-222-light-version/ Past episodes https://Mariehaynes.com/seo-newsletter/seo-podcast Contact MHC https://Mariehaynes.com/contact Book on Unnatural Links and Manual Action Removal https://Mariehaynes.com/product/unnatural-links-book Quality Raters Book https://Mariehaynes.com/product/quality-raters-guidelines Submit a question for the next Q&A: https://Mariehaynes.com/qa-with-mhc Subscribe to the newsletter: https://Mariehaynes.com/newsletter Twitter: @Marie_Haynes - Twitter.com/Marie_Haynes

In this special episode of Search News You Can Use, Marie interviews Lily Ray of Amsive Digital over Zoom. Topics discussed include: - Lily’s articles on the winning and losing sites in Google’s 2021 updates - Some sites affected by Product Reviews update don’t review products - Manual actions for Discover and News sites and what they can tell us about the direction search is heading - Title tag rewrites - Cyrus Shephard’s study Links mentioned in this episode: Lily’s article on SEO winners of 2021: https://www.sistrix.com/blog/indexwatch-2021-the-seo-winners-in-googles-us-search-results/ Lily’s article on SEO losers of 2021: https://www.sistrix.com/blog/indexwatch-2021-the-seo-winners-in-googles-us-search-results/ Cyrus Shephard’s study on Google rewriting title tags: https://zyppy.com/blog/google-title-rewrite-study/ Information on having the MHC team review your site in the eyes of Google’s blog post on core updates https://Mariehaynes.com/services/site-quality-assessments This episode corresponds with newsletter episode 220:
 https://mariehaynes.com/newsletter/episode-220-light-version/ Past episodes https://Mariehaynes.com/seo-newsletter/seo-podcast Contact MHC https://Mariehaynes.com/contact Book on Unnatural Links and Manual Action Removal https://Mariehaynes.com/product/unnatural-links-book Quality Raters Book https://Mariehaynes.com/product/quality-raters-guidelines Submit a question for the next Q&A: https://Mariehaynes.com/qa-with-mhc Subscribe to the newsletter: https://Mariehaynes.com/newsletter Twitter: @Marie_Haynes - Twitter.com/Marie_Haynes @Lilyraynyc - https://Twitter.com/lilyraynyc

What is YMYL, and does it matter to SEOS? In this episode, Dr. Marie Haynes discusses how Google’s Quality Rater Guidelines and other documentation describe the term YMYL. She shares example websites discussed in the QRG and why they should or should not be considered YMYL. While the QRG do not replicate Google’s algorithms, they show us what Google is trying to accomplish. We believe there is a lot to be learned that can be used to our advantage in understanding how Google’s algorithms treat sites differently depending on whether or not their content contains YMYL information. And even if you are a non-YMYL site like a recipe site, there is much to discover here about how Google could be valuing EAT in your niche. Also in this episode: - SERP turbulence Jan 11-12 and 14-16, 2022 - Could it be related to knowledge graph changes? - The page experience update is coming to desktop in February - Several sites are seeing large spikes in Google crawling This episode corresponds with newsletter episode 218:
 https://www.mariehaynes.com/newsletter/episode-218-light-version/ Google’s blog post on core updates https://webmasters.googleblog.com/2019/08/core-updates.html Search Quality Evaluator Guidelines (Quality Rater Guidelines) https://static.googleusercontent.com/media/guidelines.raterhub.com/en//searchqualityevaluatorguidelines.pdf Our book on how we analyze sites in the eyes of the QRG - Still valuable even though it’s the 2020 version https://www.mariehaynes.com/product/quality-raters-guidelines/ Google’s blog post on core updates https://webmasters.googleblog.com/2019/08/core-updates.html Past podcast episodes https://www.mariehaynes.com/seo-newsletter/seo-podcast/ Information on having the MHC team review your site in the eyes of Google’s blog post on core updates https://www.mariehaynes.com/services/site-quality-assessments/ Contact MHC https://www.mariehaynes.com/contact/ Book on Unnatural Links and Manual Action Removal https://www.mariehaynes.com/product/unnatural-links-book/ Submit a question for the next Q&A: https://Mariehaynes.com/qa-with-mhc/ 
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 Twitter: @Marie_Haynes - https://Twitter.com/Marie_Haynes

In this episode Marie discusses what SEO’s should focus on in the new year including - better serving user intent, EAT, getting content indexed, core web vitals, technical SEO changes that can move the needle, web 3.0, link building, MUM and other Google advancements. This episode corresponds with newsletter episode 216:
 https://www.mariehaynes.com/newsletter/episode-216-light-version/ Links mentioned in this episode: MHC’s blog post on EAT https://www.mariehaynes.com/eat  Perficient Digitals report on link building: https://www.perficient.com/insights/research-hub/links-as-a-ranking-factor Mike Ginley’s post on internal linking https://www.mikeginley.com/blog/internal-linking-best-practices-for-seo/ Google’s blog post on core updates https://webmasters.googleblog.com/2019/08/core-updates.html Andrei Prakharevich on MUM https://www.link-assistant.com/news/google-mum-update.html  Brave Search’s post on Web 3.0 https://brave.com/learn/what-is-web3/  Past podcast episodes https://www.mariehaynes.com/seo-newsletter/seo-podcast/ MHC’s book and checklist on analyzing your site in the eyes of the QRG https://www.mariehaynes.com/product/quality-raters-guidelines/ Information on having the MHC team review your site in the eyes of Google’s blog post on core updates https://www.mariehaynes.com/services/site-quality-assessments/ Contact MHC https://www.mariehaynes.com/contact/ Book on Unnatural Links and Manual Action Removal https://www.mariehaynes.com/product/unnatural-links-book/ Submit a question for the next Q&A: https://Mariehaynes.com/qa-with-mhc/ 
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In this episode Marie recaps a year of algorithm updates giving her thoughts on how Google's algorithms have changed. She discusses how Google may be using machine learning, MUM and other methods to improve their results. Also discussed are Google's most recent algorithm updates - the local "vicinity" update and the newest product reviews update. This episode corresponds with newsletter episode 215:
 https://www.mariehaynes.com/newsletter/episode-215-light-version/ Links mentioned in this episode: Glenn Gabe's product reviews article: https://www.gsqi.com/marketing-blog/google-2021-december-product-reviews-update/ Google’s blog post on the Product Reviews Update: https://developers.google.com/search/blog/2021/12/product-reviews-update-and-your-site Google’s blog post on what webmasters need to know about core updates https://developers.google.com/search/blog/2019/08/core-updates Smashing Magazine’s Article on improving core web vitals: https://www.smashingmagazine.com/2021/12/core-web-vitals-case-study-smashing-magazine/ Marie’s article on Needs Met and Understanding User Intent https://www.mariehaynes.com/understanding-user-intent/ MHC’s book and checklist on analyzing your site in the eyes of the QRG https://www.mariehaynes.com/product/quality-raters-guidelines/ Information on having the MHC team review your site in the eyes of Google’s blog post on core updates https://www.mariehaynes.com/services/site-quality-assessments/ Past episodes https://www.mariehaynes.com/seo-newsletter/seo-podcast/ Contact MHC https://www.mariehaynes.com/contact/ Book on Unnatural Links and Manual Action Removal https://www.mariehaynes.com/product/unnatural-links-book/ Submit a question for the next Q&A: https://Mariehaynes.com/qa-with-mhc/ 
 Subscribe to the newsletter: https://Mariehaynes.com/newsletter 
 Twitter: @Marie_Haynes - https://Twitter.com/Marie_Haynes

The podcast is back! In this episode Marie digs into what she is seeing in the wake up the November core and the December product reviews updates. She shares specific examples of the types of content that is performing well from her own website as well as discusses what others in the industry are seeing. This episode corresponds with newsletter episode 213:
 https://www.mariehaynes.com/newsletter/episode-213-light-version/ Links mentioned in this episode: Google’s November core update announcement https://twitter.com/googlesearchc/status/1460970568128385031 Google’s blog post on what webmasters need to know about core updates https://developers.google.com/search/blog/2019/08/core-updates Google’s December product reviews announcement https://developers.google.com/search/blog/2021/12/product-reviews-update-and-your-site Marie’s article on Needs Met and Understanding User Intent https://www.mariehaynes.com/understanding-user-intent/ MHC’s book and checklist on analyzing your site in the eyes of the QRG https://www.mariehaynes.com/product/quality-raters-guidelines/ Information on having the MHC team review your site in the eyes of Google’s blog post on core updates https://www.mariehaynes.com/services/site-quality-assessments/ Past episodes https://www.mariehaynes.com/seo-newsletter/seo-podcast/ Contact MHC https://www.mariehaynes.com/contact/ Book on Unnatural Links and Manual Action Removal https://www.mariehaynes.com/product/unnatural-links-book/ Quality Raters Book https://www.mariehaynes.com/product/quality-raters-guidelines/ Submit a question for the next Q&A: https://Mariehaynes.com/qa-with-mhc/ 
 Subscribe to the newsletter: https://Mariehaynes.com/newsletter 
 Twitter: @Marie_Haynes - https://Twitter.com/Marie_Haynes

In this episode Marie discusses what SEO experts are saying about the June 2021 core update and a little about the page experience update as well. She shares specific examples of the types of content that performed well with this update and quotes from the Quality Raters Guidelines that help explain those changes. Links mentioned in this episode: Google’s blog post on what webmasters need to know about core updates https://developers.google.com/search/blog/2019/08/core-updates MHC’s advice on E-A-T https://www.mariehaynes.com/resources/eat/ Marie’s article on Needs Met and Understanding User Intent https://www.mariehaynes.com/understanding-user-intent/ Mordy Oberstein’s Twitter thread analysing needs met https://twitter.com/mordyoberstein/status/1396807728467697666?s=21 Lily Ray’s article on the update https://www.amsivedigital.com/insights/seo/winners-and-losers-of-googles-june-2021-core-update/ MHC’s book and checklist on analyzing your site in the eyes of the QRG https://www.mariehaynes.com/product/quality-raters-guidelines/ Information on having the MHC team review your site in the eyes of Google’s blog post on core updates https://www.mariehaynes.com/services/site-quality-assessments/ Past episodes https://www.mariehaynes.com/seo-newsletter/seo-podcast/ Information on having the MHC team review your site in the eyes of Google’s blog post on core updates https://www.mariehaynes.com/services/site-quality-assessments/ Contact MHC https://www.mariehaynes.com/contact/ Book on Unnatural Links and Manual Action Removal https://www.mariehaynes.com/product/unnatural-links-book/ Quality Raters Book https://www.mariehaynes.com/product/quality-raters-guidelines/ This episode corresponds with newsletter episode 188:
 https://www.mariehaynes.com/newsletter/episode-188-light-version/ Submit a question for the next Q&A: https://Mariehaynes.com/qa-with-mhc/
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 Twitter: @Marie_Haynes - https://Twitter.com/Marie_Haynes

Google has just announced a core update is live! In this episode Marie shares what we know so far about the June 2021 core update, and also the pre-announced July core update. She discusses how Needs Met is described in the Quality Raters Guidelines and how we can advise clients on creating content that fully meets the needs of searchers. Google’s blog post on what webmasters need to know about core updates https://developers.google.com/search/blog/2019/08/core-updates MHC’s advice on E-A-T https://www.mariehaynes.com/resources/eat/ Marie’s article on Needs Met and Understanding User Intent https://www.mariehaynes.com/understanding-user-intent/ Register for SMX Advanced (June 15-16, 2021) https://attend.marketinglandevents.com/smx-advanced-2021/ - Marie’s talk is: Understanding E-A-T and Quality Raters Guidelines to produce content Google wants to rank, followed by a 30 minute live Q&A  Past episodes https://www.mariehaynes.com/seo-newsletter/seo-podcast/ Information on having the MHC team review your site in the eyes of Google’s blog post on core updates https://www.mariehaynes.com/services/site-quality-assessments/ Contact MHC https://www.mariehaynes.com/contact/ Book on Unnatural Links and Manual Action Removal https://www.mariehaynes.com/product/unnatural-links-book/ Quality Raters Book https://www.mariehaynes.com/product/quality-raters-guidelines/ This episode corresponds with newsletter episode 186:
 https://www.mariehaynes.com/newsletter/episode-186-light-version/ Submit a question for the next Q&A: https://Mariehaynes.com/qa-with-mhc/
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 Twitter: @Marie_Haynes - https://Twitter.com/Marie_Haynes

Links mentioned in this episode: What the Quality Raters’ Guidelines say about scientific consensus https://www.mariehaynes.com/resources/scientific-consensus/ MHC’s White-paper with practical advice to help sites better align with scientific consensus in Google’s eyes https://www.mariehaynes.com/product/scientific-consensus-whitepaper/ MHC’s advice on E-A-T https://www.mariehaynes.com/resources/eat/ Marie’s article on Needs Met and Understanding User Intent https://www.mariehaynes.com/understanding-user-intent/ Register for SMX Advanced (June 15-16, 2021) - Marie’s talk is: Understanding E-A-T and Quality Raters Guidelines to produce content Google wants to rank, followed by a 30 minute live Q&A  Past episodes SNYCU Past episodes https://www.mariehaynes.com/seo-newsletter/seo-podcast/ Contact MHC https://www.mariehaynes.com/contact/ Book on Unnatural Links and Manual Action Removal https://www.mariehaynes.com/product/unnatural-links-book/ Quality Raters Book https://www.mariehaynes.com/product/quality-raters-guidelines/ This episode corresponds with newsletter episode 185:
 https://www.mariehaynes.com/newsletter/episode-185-light-version/ Submit a question for the next Q&A: https://Mariehaynes.com/qa-with-mhc/
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 Twitter: @Marie_Haynes - https://Twitter.com/Marie_Haynes

In this episode, Marie shares her thoughts on Google’s most recent improvements to their algorithms, including the recent news out of Google I/O on MUM, an advancement that will make Google’s algorithms even better at understanding queries and content. In this episode: SERP turbulence seen May 13-15  More on Google’s blog post on core updates Info on improving E-A-T based on this blog post.  Links mentioned in this episode: Google’s blog post on core updates https://developers.google.com/search/blog/2019/08/core-updates Google’s announcement on MUM https://blog.google/products/search/introducing-mum/ MHC’s recent article with disavowing advice for 2021 https://www.mariehaynes.com/disavow-advice-2021/ Register for SMX Advanced - Marie will be speaking virtually on the QRG, E-A-T and Google algorithm updates along with a 30 minute live Q&A  https://attend.marketinglandevents.com/smx-advanced-2021/ SNYCU Past episodes https://www.mariehaynes.com/seo-newsletter/seo-podcast/ Contact MHC https://www.mariehaynes.com/contact/ Book on Unnatural Links and Manual Action Removal https://www.mariehaynes.com/product/unnatural-links-book/ Quality Raters Book https://www.mariehaynes.com/product/quality-raters-guidelines/ This episode corresponds with newsletter episode 184:
 https://www.mariehaynes.com/newsletter/episode-184-light-version/ Submit a question for the next Q&A: https://Mariehaynes.com/qa-with-mhc/
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Starting at the 11 minute mark, Marie dives deep into how MHC views the disavow tool, manual actions and backlink quality in 2021. Links mentioned in this episode: Unnatural Links – A guide to recovery (2020 version) https://www.mariehaynes.com/product/unnatural-links-book/  Hire an MHC link auditor to review your backlink profile:  https://www.mariehaynes.com/services/link-audits/ This episode corresponds with newsletter episode 183:
 https://www.mariehaynes.com/newsletter/episode-183-light-version/ Submit a question for the next Q&A: https://Mariehaynes.com/qa-with-mhc/
 Subscribe to the newsletter: https://Mariehaynes.com/newsletter
 Twitter: @Marie_Haynes - https://Twitter.com/Marie_Haynes

Links mentioned in this episode: Known and suspected Google algorithm updates: https://www.mariehaynes.com/resources/algo-changes-and-more/ Google’s blog post on the Product Reviews Update: https://developers.google.com/search/blog/2021/04/product-reviews-update Google’s blog post on what site owners should know about core updates: https://developers.google.com/search/blog/2019/08/core-updates  MHC’s Quality Raters’ Guidelines Book: https://www.mariehaynes.com/product/quality-raters-guidelines/ This episode corresponds with newsletter episode 182:
 https://www.mariehaynes.com/newsletter/episode-182-light-version/ Submit a question for the next Q&A: https://Mariehaynes.com/qa-with-mhc/
 Subscribe to the newsletter: https://Mariehaynes.com/newsletter
 Twitter: @Marie_Haynes - https://Twitter.com/Marie_Haynes

Links mentioned in this episode: Known and suspected Google algorithm updates: https://www.mariehaynes.com/resources/algo-changes-and-more/ Google’s blog post on the Product Reviews Update: https://developers.google.com/search/blog/2021/04/product-reviews-update MHC’s thoughts on scientific consensus and alternative health sites: https://www.mariehaynes.com/resources/scientific-consensus/ Glenn Gabe’s article on the Product Review Update: https://www.gsqi.com/marketing-blog/google-product-reviews-algorithm-update/ Mordy Oberstein’s article on the Product Review Update: https://www.searchenginejournal.com/google-product-reviews-winners-losers/403301/ MHC’s Quality Raters’ Guidelines Book: https://www.mariehaynes.com/product/quality-raters-guidelines/ This episode corresponds with newsletter episode 181:
 https://www.mariehaynes.com/newsletter/episode-181-light-version/ Submit a question for the next Q&A: https://Mariehaynes.com/qa-with-mhc/
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 Twitter: @Marie_Haynes - https://Twitter.com/Marie_Haynes

In this episode Marie discusses: What creators should know about Google’s product reviews update https://developers.google.com/search/blog/2021/04/product-reviews-update This episode corresponds with newsletter episode 180:
 https://www.mariehaynes.com/newsletter/episode-180-light-version/ Submit a question for the next Q&A: https://Mariehaynes.com/qa-with-mhc/
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In this episode Marie discusses: What creators should know about Google’s product reviews update https://developers.google.com/search/blog/2021/04/product-reviews-update Google Has Changed Cumulative Layout Shift Metric https://www.seroundtable.com/google-cumulative-layout-shift-metric-update-31233.html Improved data filtering and comparison on Performance reports https://developers.google.com/search/blog/2021/04/performance-report-data-filtering John Mueller on disavowing old spam links https://twitter.com/Marie_Haynes/status/1380168516557537282?s=20 This episode corresponds with newsletter episode 179:
 https://www.mariehaynes.com/newsletter/episode-179-light-version/ Submit a question for the next Q&A: Mariehaynes.com/qa-with-mhc/
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In this episode Marie discusses: Paul Haahr and Daphne Keller’s twitter thread https://twitter.com/daphnehk/status/1377665960622977027 What Is a Google Knowledge Panel and How To Get One by Jason Barnard https://www.semrush.com/blog/google-knowledge-panel/  This episode corresponds with newsletter episode 178:
 https://www.mariehaynes.com/newsletter/episode-178-light-version/ Submit a question for the next Q&A: Mariehaynes.com/qa-with-mhc/
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In this episode Marie discusses: Semrush to Publicly Sell Shares on New York Stock Exchange https://www.searchenginejournal.com/semrush-to-publicly-sell-shares-on-new-york-stock-exchange/397628/ Can an FTC warning letter lead to poor rankings for medical sites? And a warning for Amazon affiliates! https://www.mariehaynes.com/ftc-warnings-for-medical-sites/ Inside a viral website https://notfunatparties.substack.com/p/inside-a-viral-website?r=2lo2i&utm_campaign=post&utm_medium=web&utm_source=copy This episode corresponds with newsletter episode 177:
 https://www.mariehaynes.com/newsletter/episode-177-light-version/ Submit a question for the next Q&A: Mariehaynes.com/qa-with-mhc/
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In this episode Marie discusses: Jason Barnard and Bill Slawski on Entities and Knowledge Panels https://kalicube.pro/podcast/2021/kalicube-tuesdays-march/entities-and-knowledge-panels/ Article from Rand Fishkin https://sparktoro.com/blog/in-2020-two-thirds-of-google-searches-ended-without-a-click/ Googles Response from Danny Sullivan - Google Search sends more traffic to the open web every year https://blog.google/products/search/google-search-sends-more-traffic-open-web-every-year/ John Mueller's Tweet on Link Building https://twitter.com/JohnMu/status/1372203039327666177?s=20 This episode corresponds with newsletter episode 176:
 https://www.mariehaynes.com/newsletter/episode-176-light-version/ Submit a question for the next Q&A: Mariehaynes.com/qa-with-mhc/
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In this episode Marie discusses: Recent Algorithm Changes Assessing "Needs Met" An article written by Jason Barnard - Tracking Google Knowledge Graph Algorithm Updates & Volatility https://www.searchenginejournal.com/tracking-google-knowledge-graph-algorithm-updates/398296/#close Fluctuations in the number of Featured Snippets This episode corresponds with newsletter episode 175:
 https://www.mariehaynes.com/newsletter/episode-175-light-version/ Submit a question for the next Q&A: Mariehaynes.com/qa-with-mhc/
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In this episode Marie discusses: Possible Algorithm updates and what Google may have changed/tweaked. This episode corresponds with newsletter episode 174:
 https://www.mariehaynes.com/newsletter/episode-174-light-version/ Submit a question for the next Q&A: Mariehaynes.com/qa-with-mhc/
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In this episode Marie discusses: What MHC and clients are seeing in regards to organic traffic changes Passage based ranking What does "Needs Met" mean? How do the quality raters assess this? This episode corresponds with newsletter episode 172:
 https://www.mariehaynes.com/newsletter/episode-172-light-version/ Submit a question for the next Q&A: Mariehaynes.com/qa-with-mhc/
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In this episode Marie discusses: Passage based ranking being added to Google's algorithms John Mueller's comments on Manual actions versus algorithmic suppression This episode corresponds with newsletter episode 171:
 https://www.mariehaynes.com/newsletter/episode-171-light-version/ Submit a question for the next Q&A: Mariehaynes.com/qa-with-mhc/
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In this episode: New Manual Actions from Google Algorithm updates in early February Links Mentioned: Google’s Guide to doing SEO https://developers.google.com/search/docs/beginner/seo-starter-guide Link Schemes https://developers.google.com/search/docs/advanced/guidelines/link-schemes Ahrefs’ Beginner’s guide to SEO https://ahrefs.com/blog/on-page-seo/ This episode corresponds with newsletter episode 170:
 https://www.mariehaynes.com/newsletter/episode-170-light-version/ Submit a question for the next Q&A: Mariehaynes.com/qa-with-mhc/
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In this episode Marie Discusses: Bot traffic messing with Google Analytics Google Discover Discussion with Lily Ray Google Badge Icons Show Support for Hamlet Batista https://gofund.me/ddcb4bf4 Follow Lily Ray on Twitter: https://twitter.com/lilyraynyc This episode corresponds with newsletter episode 169:
 https://www.mariehaynes.com/newsletter/episode-169-light-version/ Submit a question for the next Q&A: Mariehaynes.com/qa-with-mhc/
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In this episode: Marie and Rand Fishkin discuss his recent post on inferred links & mentions https://sparktoro.com/blog/inferred-links-will-replace-the-link-graph/ Learn more about what Rand has been up to in the world of Audience Intelligence at https://SparkToro.com and follow Rand on Twitter - https://twitter.com/randfish Bill Slawski's Article on Entity Extractions https://gofishdigital.com/entity-extractions-knowledge-graphs/ This episode corresponds with newsletter episode 168:
 https://www.mariehaynes.com/newsletter/episode-168-light-version/ Submit a question for the next Q&A: Mariehaynes.com/qa-with-mhc/
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In this episode: John Mueller comments on paying for content which includes followed links Are you monitoring your competitors’ content creation? Gary Illyes speaks on the diversity of Google’s index. Marie’s thoughts on Rand Fishkin’s article on inferred links and Google’s use of machine learning This episode corresponds with newsletter episode 167:
 https://www.mariehaynes.com/newsletter/episode-167-light-version/ Submit a question for the next Q&A: Mariehaynes.com/qa-with-mhc/
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In this episode: Possible small update January 7-9, 2021 Lots of discussion on Google getting better at understanding intent Did the December core update lower the dial on authority? Subtopics are live and this is probably a big deal How to analyze pre and post update SERPS for clues as to how to help your clients rank better Q&A: Should I create one massive informative blog post? Or several smaller ones. Q&A: Should you link out from your author pages to show their publications? This episode corresponds with newsletter episode 166:
 https://www.mariehaynes.com/newsletter/episode-166-light-version/ Submit a question for the next Q&A: Mariehaynes.com/qa-with-mhc/
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This is a bit of a different episode in which Marie shares how she transitioned from a great career as a veterinarian to become a freelance SEO and eventually run a fantastic and successful company. She shares some thoughts on the December core update as well. This episode corresponds with newsletter episode 165:
 https://www.mariehaynes.com/newsletter/episode-165-light-version/ Submit a question for the next Q&A: Mariehaynes.com/qa-with-mhc/
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In this episode of the Search News You Can Use Podcast, Marie Haynes covers: Our latest observations on the December core update The request indexing tool is back! How long does it take for Google to recognize quality improvements? Is passage based ranking live? Q&A: Would you disavow these old resource page links? Also in the newsletter: Google’s year in review How does Google handle inconsistencies between content and structured data markup? Success with Core Web Vitals Episode #1 of Sustainable Monetized Websites Content migration Guide from Bing Great tip for coming up with content ideas Interesting study that shows the impact of two step email signup How to easily see who is talking about your company and competitors on Reddit. Bing supports HowTo schema now What kind of rich results can sites with adult content have? Is passage based ranking live? Local SEO: No significant updates Local SEO: Whitespark has updated their tool This episode corresponds with newsletter episode 164:
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In this episode of the Search News You Can Use Podcast, Marie Haynes covers: The latest on the December core update A message from Sitebulb Google speaks out on the future of the Structured Data Testing Tool Early issues with the WordPress 5.6 release Using Ahrefs keyword rankings tool Interesting study that shows correlation between authoritative links and ranking Come work with us! Q&A: Can you use schema for a contributing expert who is quoted in an article? Also in NL: GSC API changes How to conduct and prioritize actions for a speed and Core Web vital analysis John Mueller clarifies how Google measures Core Web Vitals Google looks at all indexed pages on your site when assessing quality The best way to exclude parameters from crawling Does Discovered, currently not indexed speak more about technical or quality issues? Is it normal for Google to indicate that they can fetch some sitemaps but not others when you’ve reduced the number of URLs per sitemap? 400 unsolicited SEO tips What you missed from the Chrome Dev Summit Great story for freelancers to read Local SEO: Using Google Trends to write for local audiences Local SEO: How to tackle SEO for businesses without a physical address Tools: Great Chrome extension for the most important SEO data Tools: Useful tool that changes query based on slash directives This episode corresponds with newsletter episode 163:
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In this episode of the Search News You Can Use Podcast, Marie Haynes covers: What we know so far about the December core update A review of Google’s blog post on core updates and the questions asked How to use Ahrefs’ Content gap tool to improve your content relevancy Have the local SERPS changed with the December core update? Q&A: Our newly made city TLD domains are outranking our main site. What should we do? Also in the newsletter this week: What the QRG say about monetization Google testing the Page Experience indicator in the SERPS FAQ on Core Web Vitals Suggested advice for handling your sitemap when you do a site migration Is there some kind of “quality reduction” to having a bunch of 4xx pages? How does Google determine which pages are high priority for crawling? How important is positioning of URLs in a sitemap? Tip for minimizing layout shifts GSC for non profits Tips on image optimization for Wix Local SEO: Improving internal linking for local businesses Local SEO: How to generate more reviews online Local SEO: What you need to know about Google posts Local SEO: Changes to the suggest edit feature in Google Maps Local SEO: Are Local Service Ads stealing your GMB clicks? Tools: Analyzing a Google update via GSC and Data Studio This episode corresponds with newsletter episode 162:
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In this episode of the Search News You Can Use Podcast, Marie Haynes covers: SERP Turbulence in November and December Using Ahrefs (or GSC) to find ways to get links that will help improve E-A-T Google’s conversational updates to search will mess with keyword research Theorizing why Google may be taking longer to index new content Should you be disavowing low quality, highly targeted blogspot links if they’re in the hundreds or thousands? Q&A: Is paginated content duplicate content in Google’s eyes? Also in newsletter: Say Goodbye to Google’s AI created AMP stories Comparing GSC crawl data to log files - there are discrepancies John Mueller clarifies how to interpret the indexing crawler information within Google Search Console Does the image crawler work separately from smartphone and/or desktop crawler? Why does Google surface old text for a page in Search? Interesting stuff on ghosted links. More from Google on best use of anchor text in links Does Google “normalize”/translate content to one language in order to index it? Google comments on the indexing process, but not everyone feels the same way Local SEO: How to create kick-ass local content This episode corresponds with newsletter episode 161:
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In this episode of the Search News You Can Use Podcast, Marie Haynes covers: Turbulence in the SERPS in November What we noticed when manual actions disappeared New GSC crawl stats report Using Ahrefs link intersect tool Insight into Passage Based Ranking, coming soon You should switch to HTTPS now! Continuing spike in GMB suspensions Q&A: Is it ok to use standard boilerplate copy for Terms of Use, Privacy policy, etc? Q&A: Mini site review for nonprofitinformation.com Also in Newsletter: Unveiling the new Google Webmaster Blogs Excellent link building tip Interesting tip from Gary Illyes re crawling Tips for growing your blog Google publishes a beginner and advanced guide to GSC How to rank and drive traffic in Discover How to use Screaming Frog to collect Core Web Vitals at scale What to know about orphaned pages Interesting Black Friday Statistics from SEMRush Google’s auto-applied recommendations are catching ad agencies off guard Publisher Ads Audits now a part of Lighthouse Local SEO: Surfaces across Google vs local Surfaces across Google Screaming Frog is updating Local SEO: The latest on the call history feature in GMB Q&A: Is it ok to have boilerplate Terms and Conditions and privacy policies? This episode corresponds with newsletter episode 160:
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In this episode of the Search News You Can Use Podcast, Marie Haynes covers: November 8, 2020 SERP turbulence Possible update happening now, Nov 17 and 18 Google may not release a core update for a while Ahrefs tip of the week - looking at link anchors Google announces changes to the disavow tool Changes to the remove outdated content tool What Google’s product-related subcategories can tell us about how Google looks at intent Local SEO: Possible small update? Local SEO: Google’s Small Business Advisors program Local SEO: Unpublished review issue likely fixed Q&A: Is it better to consolidate 3 sites into one? Q&A: Can use of cross-domain canonicalization be seen as spammy by Google? Also in the newsletter this week: Changes to Shopping tab listings Google to show a visual indicator for Core Web Vitals in the SERPS AMA with Danny Sullivan from Google Technical SEO audit checklist The latest Search Off the Record Podcast summarized - AMP and Web Stories SEO resources for SaaS companies Tips for authoritative and government sites from Google’s Daniel Waisberg Useful implementation guide for event tracking in GA4 Google updated their documentation to reflect that it now supports crawling sites over HTTP/2 Chrome 88 and the target=“_blank” exploit An ad will not drop your organic listing from the SERPS Local SEO: Great link building tips Local SEO: Ultimate guide to UTM tagging for GMB Local SEO: What’s the maximum answer length for a GMB Q&A? Bulk discover which links have been modified by using client side JavaScript with this tool This episode corresponds with newsletter episode 159:
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In this episode of the Search News You Can Use Podcast, Marie Haynes discusses: Early November SERP turbulence How do Google’s search quality raters work? Ahrefs.com tip of the week Core Web Vitals and other UX signals will be ranking factors as of May 2021 Google Webmasters now has a new name Latest info from Search Off the Record - info on canonicalization Tip for sites hit by broad core updates Great tip for Youtube video ranking optimization Local SEO: Poss mild update? Local SEO: GMB call tracking is rolling out Local SEO: Hijacked GMB listings are on the rise Also in the newsletter this week: Some Discover data was wrongly reported on Oct 28 How to determine whether your spike/drop in traffic is due to current events Instructions if you are having trouble logging in to the new MHC website as a newsletter subscriber. What does it mean if your homepage is outranking your dedicated page for the same keywords? How does Google handle two conflicting canonicals on a page? How to remove content from Google Tips for improving core web vitals metrics and page experience signals Tips for Black Friday 2020 Tips for preparing for Google’s mobile-only index Tips for Wix sites Is translated content duplicate content? Watching Four Seasons Landscaping’s organic performance after receiving a storm of links Master the art of selling maintenance plans to clients Some websites will stop working on Android next year Tell Google why you’re missing the URL submission tool Local SEO: How to avoid a GMB suspension Local SEO: Call tracking could be messing up your analytics Local SEO: Changes to bidding for LSA’s This episode corresponds with newsletter episode 158:
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In this episode of the Search News You Can Use Podcast, Marie Haynes discusses: October 26-28 possible Google update Marie summarizes info from Google’s How Search Works video The latest WordPress Update (5.5.2 has issues) Local SEO: GMB showing cases statuses Local SEO: Don’t edit your GMB right now! Q&A: Why did minclaw.com have issues with the May 4, 2020 Google update Also in the newsletter this week: Google removing data-vocabulary.org markup soon How to rank on Google: 25 step master checklist Deadly sins of link building How does Google treat capitalization in HTML attribute names How to get the most out of Google Knowledge Panels for retailers and manufacturers How to handle 307 redirects More on the update for Passages and how it relates more to ranking than indexing How Google crawls podcasts Data delay in GSC coverage report Resources to up your auditing skills Microsoft announces free Analytics tool How Ahrefs leveraged Twitter to help launch their webmaster tools New Yoast feature for enhanced Slack sharing Local SEO: Beginner’s guide to reputation management Local SEO: Why you should consider embedding a Google Map on your website Local SEO: Easily track GMB category changes in recent months This episode corresponds with newsletter episode 157:
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In this episode of the Search News You Can Use Podcast, Marie Haynes discusses: October 20, 2020 - possible minor update Request indexing problems in GSC not connected to indexing bugs Marie’s current thoughts on how passage based ranking will change SEO Tips from Google on getting more discover traffic Chrome 86 to block abusive notification requests Things we learned about how Bing values content Bing has indexing issues too now Local SEO: Missing product descriptions in GMB seem to be resolved Local SEO: Restaurant wait times now fixed Q&A: Hometips.com - hit by the May 4 update. Marie’s thoughts on improving. Also in Newsletter: Tips for improving site performance Best practices for Black Friday and Cyber Monday from Google GSC training: SEO for eCommerce Content marketing tips for eCommerce sites Tips for translated content on your site There’s a special tag type in GTM you can use to upgrade your property to GA4 Pros and cons of working in-house vs hiring consultants Tips for remote workers How to win at local search with a SAB Great thread on free SEO tools This episode corresponds with newsletter episode 156:
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In this episode of the Search News You Can Use Podcast, Marie Haynes discusses: The latest on the September indexing issues (including September 21) October 13 - possible update (but probably not) What we learned from the SearchOn event What has changed in the updated QRG? MHC’s updated textbook on removing manual actions is out How to schema has fully rolled out on desktop Google discusses EAT and how it relates to health and medical sites Could slower URLs negatively impact your entire site? Request indexing in GSC not working Possible data anomalies in GSC re web stories The Justice Department has filed suit against Google Local SEO: No obvious algo updates Also in Newsletter: Mixed content in Chrome is no longer really a thing Google launches Journalist Studio Chrome Dev Summit scheduled for December 2020 Free shopping listings launched globally Reminder: If it is not on your mobile page it will not count for indexing Google relies on consistent signals from across the web Small things a brand can do to help build trust Brush up on Google Search operators How to measure and optimize LCP Interesting comments about frequent changes to your meta robots tags A great summary of what is new regarding the recent “new” Google Analytics announcement WordPress owners, say goodbye to Facebook and Instagram support for embeds Local SEO: How to get a place label or icon in Google Maps Local SEO: restaurant wait times may be inaccurate This episode corresponds with newsletter episode 155:
 https://courses.mariehaynes.com/search-news-you-can-use/episode-155 Submit a question for the next Q&A: Mariehaynes.com/qa-with-mhc/
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In this episode of the Search News You Can Use Podcast, Marie Haynes discusses: September and October Google SERP turbulence October 5, 2020 - possible small update Our link auditing webinar is this week! New Google Analytics is coming Understanding transactional vs informational intent What we learned from Search off the Record’s discussion on Google Caffeine Q&A: Why can we not get review stars in the SERPS? Q&A: Mini site review for sometimessailing.com Also in NL Web Stories being introduced to Discover How does Google autocomplete work? Google podcast manager Why is Google preferring Pinterest for many adult searches? 12 reasons why your rich snippets aren’t showing in search Google says if your date is wrong in the SERPS it’s probably your fault How long does it take to get a response from a reconsideration request? Free javascript course How to deal with a competitor who has keywords in their GMB title Test your lighthouse scores from different regions of the world Tool to compare your site’s pages speed to your competitors When to use canonical vs redirect - article by Ryan Jones This episode corresponds with newsletter episode 154:
 https://courses.mariehaynes.com/search-news-you-can-use/episode-154 Submit a question for the next Q&A: https://Mariehaynes.com/qa-with-mhc/
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In this episode of the Search News You Can Use Podcast, Marie Haynes discusses: Unraveling the indexing issues from September 2020 Can syndicating content hurt Google’s assessment of quality for your site? WordPress now lets you add rel=“sponsored” to links Would you ask for a link from a friend who owns an unrelated website? Local SEO flux New metrics in GMB New info on whether you can have multiple GMB listings Mini site review: ladyleeshome.com Mini site review: prettypurpledoor.com Q&A: Should you noindex your terms and conditions and privacy policy pages? Also, in newsletter: Google shopping is going free worldwide by mid October New study looks at optimal page title length Info from Cyrus Shepard on great content How developers can get value from using GSC Tips on getting your web story indexed Email outreach ideas from Siege Media Changes to page layout can impact your ability to rank Cloudflare announces free analytics New accessibility feature in Chrome Dev Tools for colour blindness Local SEO: How to get a review removed Local SEO: Is Google upping their spam fighting game? This episode corresponds with newsletter episode 153:
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In this episode of the Search News You Can Use Podcast, Marie Haynes discusses: September 21-24 - significant Google update is likely Google is mishandling canonicals and causing serious indexing issues MHC link auditing webinar coming up soon Problems with Google News Indexing Local SEO: Some algo turbulence Q&A: How to better optimize category pages Q&A: Why am I seeing more impressions this year but fewer clicks? Q&A: Mini site audit for ilovemychi.com Also in newsletter: Should you use exact match anchors for internal links? Tips for getting better reviews How to set up scroll depth tracking with GTM How Bing is improving deep learning New information on Google’s featured snippet algorithm Local SEO: Changes to what is allowed for virtual offices in GMB Local SEO: Info on how to get a suspended listing reinstated This episode corresponds with newsletter episode 152:
 https://courses.mariehaynes.com/search-news-you-can-use/episode-152 Submit a question for the next Q&A: Mariehaynes.com/qa-with-mhc/
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In this episode of the Search News You Can Use Podcast, Marie Haynes discusses: September 14 algorithm update Possible September 24 algorithm update Upcoming link auditing webinar with Marie Haynes Google has a new blog to teach us about quality Can shared hosting with low quality sites hurt your ability to rank? Local SEO: More reviews can help improve rankings Updates to GMB guidelines Ahrefs webmaster tools - why are some SEO’s upset that this tool is now free? Q&A: Are local sponsorship links a good idea? Q&A: Mini site review for inspireditaly.com Q&A: Mini site review for mrxstitch.com Also in newsletter: Which speed metrics are the most important to reference? Notice a spike in impressions but no change to clicks? Info on duplicate content and canonicalization New info for fact check structured data Local SEO: Info on upgrading a GMB profile Local SEO: Pleper - a new Chrome extension to help you see what GMB categories competitors are using Local SEO: Using GMB attribute data to measure E-A-T Local SEO audit checklist Tips for local link building GMB explorer by Whitespark This episode corresponds with newsletter episode 151:
 https://courses.mariehaynes.com/search-news-you-can-use/episode-151 Submit a question for the next Q&A: https://Mariehaynes.com/qa-with-mhc/
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In this episode of the Search News You Can Use Podcast, Marie Haynes discusses: No significant algorithm updates this week Do you need to wait for another core update in order to see recovery? Another delay in GSC index coverage data How an impression triggers in GSC Sistrix analysis of the slowest CMS platforms Local SEO: New coronavirus attributes in GMB Q&A: Mini site review for greenbabydeals.com Q&A: Mini site review for sewasoftie.com Also in Newsletter: Was your Google Discover traffic affected by the August 10 Google glitch? Google on how they keep information trustworthy in search SEOs noticing a featured snippet plus how-to schema hybrid mobile test Lily Ray and Martin Splitt on content Improving your organic CTR Does having a .jobs TLD help you rank better for job queries? Changes in how organic traffic will be classified in Chrome v85 Bing has removed geo-targeting options from Bing WMT New knowledge graph search tool Tips on improving your entity data This episode corresponds with newsletter episode 150:
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In this episode of the Search News You Can Use Podcast, Marie Haynes discusses: Ranking turbulence early September 2020 Can Google penalize a site without notification? Using SEMrush to find and repair mixed content issues Can disavowing improve rankings? Do you need to wait for a core update in order to see recovery? How do each of the backlink tools compare? Possible local update Q&A: Site review for a home security site Also in Newsletter: Great illustrations to use to teach SEO concepts Steps for migrating to https Do images in the image:loc tag count towards the 50,000 XML sitemaps limit Really good tips for tracking down email addresses Index coverage report data delayed again Confusion over speakable markup How to compare your landing pages against competitors’ pages This episode corresponds with newsletter episode 149:
 https://courses.mariehaynes.com/search-news-you-can-use/episode-149 (Sponsored) Check out a free trial of SEMRush here: https://Mariehaynes.com/semrush Submit a question for the next Q&A: https://Mariehaynes.com/qa-with-mhc/
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In this episode of the Search News You Can Use Podcast, Marie Haynes discusses: Possible update August 24, 2020 - might be related to SERP features Search Off the Record - info on indexing waves, the sandbox and crawl budget Google has a new system for reporting bugs How to see if a page has won or lost SERP features with SEMrush Moz’s title tag experiments Google ignores affiliate links Also in Newsletter: SEO Mythbusting on site migrations Interesting info on whether you should change the “last updated date” when making minor changes WordPress publishing a maintenance release to stop sites from breaking How algorithms work A new way to track core web vitals Changes to scroll to text fragments Local SEO - GMB attributes such as “women-led” or “black-owned” now appearing on desktop A schema testing tool that is similar to Google’s Chrome extension to spy on competitor’s GMB categories This episode corresponds with newsletter episode 148:
 https://courses.mariehaynes.com/search-news-you-can-use/episode-148 (Sponsored) Check out a free trial of SEMRush here: https://Mariehaynes.com/semrush Submit a question for the next Q&A: https://Mariehaynes.com/qa-with-mhc/
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In this episode of the Search News You Can Use Podcast, Marie Haynes discusses: August 17, 2020 - possible Google update Do keywords in your url help with rankings? The value of being in Wikipedia SEMrush site crawls Some nofollowed links may be passing signals now Is it cloaking if you hide tracking pixels? Google might need to reveal info about algo updates Q&A: If a site that links to me gets sold and used as spam, will that hurt me? Q&A: Why isn’t my site regaining rankings after removing an unnatural links manual action? Q&A: Is it ok to have a link to product sales pages on an informational page? Also in Newsletter: Outreach tips from Rand Fishkin How to recover your lost FAQ rankings How to link directly to a section of text on a webpage Local information on a page can help Google understand hreflang Tips for using the Web Stories WordPress plugin What does it mean if a page is not cached in Google? Tips on how to produce location pages that are not doorway pages Google certificates - equivalent of a college degree in Google’s eyes New info on what may have caused the Google Sandbox effect Bing shares how they use user engagement metrics This episode corresponds with newsletter episode 147:
https://courses.mariehaynes.com/search-news-you-can-use/episode-147 (Sponsored) Check out a free trial of SEMRush here: https://Mariehaynes.com/semrush Submit a question for the next Q&A: https://Mariehaynes.com/qa-with-mhc/
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In this episode of the Search News You Can Use Podcast, Marie Haynes discusses: Odd turbulence in the algo continues - Aug 15/16 glitch? SEMrush Sensor tips Fast pages to be labelled in Chrome Search Console Insights beta ScrollToText Fragments now appearing in GSC What you need to know about using machine translated content Does Google monitor sites that file a disavow? Do outbound unnatural links manual actions hurt a site’s ability to rank? Here’s why you may have lost rich snippets after the May 2020 Core Update Possibly some local algo turbulence? Some GMB listings are missing the website link Also in NL: Google on synonyms in search New in GSC - AMP Signed Exchange errors Advanced SEO tactics for 2020 Lots on internal linking Can too many outbound links hurt your site? Canonicalization myths Defining high quality and relevant content Tips for image migrations More info on h-tags Server side tagging in GTM Lighthouse scores for every Shopify theme Is it ok to implement Structured Data with a plugin? Buzzfeed nofollowed all internal links Local SEO: Guide to 3 pack ads How to optimize Google local knowledge panel Direct edits for GMB in the SERPS How to ask for reviews How to respond to negative reviews This episode corresponds with newsletter episode 146:
https://courses.mariehaynes.com/search-news-you-can-use/episode-146 (Sponsored) Check out a free trial of SEMRush here: Mariehaynes.com/semrush Submit a question for the next Q&A: Mariehaynes.com/qa-with-mhc/
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In this episode of the Search News You Can Use Podcast, Marie Haynes discusses: The great outage that looked like a massive Google update What do we know about the algo turbulence July 21/27, 2020? Important news if you use the GSC API Did Google really say that guest post links have zero value? Important thing to know about Cumulative Layout Shifts (CLS) How many sites would pass Google’s Core Web Vitals right now? Local SEO: Call buttons in local Knowledge Panels on desktop Q&A: Does MHC use the Google Knowledge Graph Search API? Also in Newsletter: Deeper thoughts on the Google outage and how it can help us find the quality issues on our sites How to check your hourly traffic to determine if an update has affected you More on the July 21 and July 27 updates How to check GSC to see if you’ve got fewer FAQ’s Info from Google on how the Quality Raters work Q&A session from Google on rich results - what counts as an impression in FAQ snippets, etc.  Case study from Chris and Jeremy from This week in Blogging showing the impact of FAQ schema - how lon git took for FAQs to show up, impressions, CTR, and more. New info from John Mueller on what makes affiliate sites low quality and may cause pages not to be in the index Can bad reputation hurt your rankings? Amazon cutting affiliate commissions further GIF generator for CLS shifts This episode corresponds with newsletter episode 145:
https://courses.mariehaynes.com/search-news-you-can-use/episode-145 (Sponsored) Check out a free trial of SEMRush here: https://www.semrush.com/signup/promo/?promo=SNYAUG12-JBD9J0DB Submit a question for the next Q&A: https://Mariehaynes.com/qa-with-mhc/
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In this episode of the Search News You Can Use Podcast, Marie Haynes discusses: Two minor Google updates recently (most likely) Using SEMRush to analyze Pinterest in the May core update New info from Google on how comment quality can hurt or help your site Manual actions may be handled differently at Google now Local SEO: No significant updates Local SEO: New GMB attribute - “black owned” Local SEO: What we know about those $50/month upgraded GMB plans Also in Newsletter: More on the government update June 2020 Google career certificates New structured data for image licensing Discussion on the reasonable surfer model and PageRank and whether where the link on your page is matters. Changes to chrome that will make it harder to see referral data Great stuff from Patrick Stox on what you need to know if switching to https More from Brody Clark on fixing CLS issues Subdomains vs folders More from Google on how they ignore many links across the web Can negative reviews impact your rankings? Does Google use CTR as a ranking factor? Local SEO: can schema improve traffic? This episode corresponds with newsletter episode 144:
 https://courses.mariehaynes.com/search-news-you-can-use/episode-144/ (Sponsored) Check out a free trial of SEMRush here: http://mariehaynes.com/semrush Submit a question for the next Q&A: Mariehaynes.com/qa-with-mhc/
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In this episode of the Search News You Can Use Podcast, Marie Haynes discusses: Possible small update July 23 Web stories Page Speed info we learned from Martin Splitt and Eric Enge’s talk Important info for sites with ugc Q&A: How to trim down a massive disavow file Q&A: Should you put dates on your blog posts and articles? This episode corresponds with newsletter episode 143:
 https://courses.mariehaynes.com/search-news-you-can-use/episode-143 Submit a question for the next Q&A: Mariehaynes.com/qa-with-mhc/
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In this episode of the Search News You Can Use Podcast, Marie Haynes discusses: No significant algorithm updates this week Google discover documentation updated to show that E-A-T is important Google’s latest move to block content that contradicts scientific consensus Mobile first indexing deadline has been moved Site: issues at Google Issues with FAQ markup appearing less frequently Local SEO: Q&A and reviews are reappearing Q&A: We have two product pages ranking, but the wrong one is winning Q&A: What does Google mean when they ask about exaggerating or shocking headlines or page titles? This episode corresponds with newsletter episode 142:
 https://courses.mariehaynes.com/search-news-you-can-use/episode-142/ Submit a question for the next Q&A: Mariehaynes.com/qa-with-mhc/
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In this episode of the Search News You Can Use Podcast, Marie Haynes discusses: Possible small update July 6, 2020 New reference to E-A-T in Google’s documentation on Discover Image search drawing entity info from Knowledge Graph What we learned from Sistrix’s study on CTR Should you disavow links from scraped articles? What if a captcha is slowing your site down? Is one site better than two? Are category pages considered duplicate content? How Google handles singular vs plural words Is valid HTML a ranking factor? What should you do if a site copies your content? More evidence to explain the mysterious “not getting indexed” problem many sites are facing Is there a use for “noindex, follow?” SEMRush no longer accepting guest posts Incredibly important news for WordPress site owners! JQuery could break your site. Local SEO: Does adding services improve rankings in GMB? Local SEO: You can now opt out of food order links in GMB Q&A: If parts of your site are not mobile friendly, will this impact the whole domain? Q&A: Can you use FAQ schema on a services page? This episode corresponds with newsletter episode 141:
 https://courses.mariehaynes.com/search-news-you-can-use/episode-141 Submit a question for the next Q&A: Mariehaynes.com/qa-with-mhc/
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In this episode of the Search News You Can Use Podcast, Marie Haynes discusses: Detailed discussion on the June 22/23 “government” update The Rich Results tool is replacing the Structured data testing tool (and SEOs are not happy about it) Clarification from Google on what happens when you file a spam report We learned a LOT from Bing’s updated webmaster guidelines Google may be making more changes to affect sites with self serving reviews Gary Illyes robots.txt question. Here is why so many SEOs answered incorrectly Difference between discovered, not indexed and crawled, not indexed John Mueller comments on a site’s link building practices Insight into Google’s algorithms Can Google recognize page types based off of page structure? How does Google use structured data? What does it mean if Discover traffic has stopped? Can Googlebot really add products to shopping carts? (Along with a tinfoil hat theory) Does it matter which inner page your GMB links to? Q&A: Do GMB posts help with EAT? Q&A: Is updating your last updated date without updating the content frowned upon by Google? This episode corresponds with newsletter episode 140: https://courses.mariehaynes.com/search-news-you-can-use/episode-140 Submit a question for the next Q&A: Mariehaynes.com/qa-with-mhc/ Subscribe to the newsletter: Mariehaynes.com/newsletter
 Twitter: @Marie_Haynes - Twitter.com/Marie_Haynes

In this episode of the Search News You Can Use Podcast, Marie Haynes discusses: Possible update June 22/23 promoting authoritative sites? Google updates their How Search Works documentation More on Google’s free product listings How to leverage your competitors’ scroll to text results Can irrelevant links hurt you? Will adding hreflang help you rank better? More on the Disqus comments not being indexed. Why isn’t IBM’s structured data returning review stars? Local SEO: Google sending notices when reviews are removed Local SEO: Business messaging is expanding Tips on improving author E-A-T Q&A: Can a popular posts section help improve internal linking? Q&A: Should you noindex author archives? This episode corresponds with newsletter episode 139: https://courses.mariehaynes.com/search-news-you-can-use/episode-139 Submit a question for the next Q&A: Mariehaynes.com/qa-with-mhc/ Subscribe to the newsletter: Mariehaynes.com/newsletter
 Twitter: @Marie_Haynes - Twitter.com/Marie_Haynes

In this episode of the Search News You Can Use Podcast, Marie Haynes discusses: Possible Google update June 23? Google glitch with indexing Disqus comments How To Schema producing rich results again Why did this site see no uplift after building 109 links through HARO and other methods? Could Google be selectively choosing which links to pass PageRank through? How to verify if your site has been moved to mobile first indexing What can happen if your site goes unverified in GSC for a while Does the order of urls in your sitemap matter? Tips for optimizing eCommerce category pages You can track Web Core Vitals using Google Tag Manager How to diagnose what is causing Largest Contentful Paint slowness More on discovered - currently not indexed Why would you see a surge in impressions but no change in clicks? Possible reasons why you haven’t been moved to Google’s mobile first index Does Google consider word count a ranking factor? A tip for winning image rankings Google is launching a Pinterest rival Local SEO: New online appointments, care, classes and estimate in GMB Local SEO: What are these square pins on the maps? Q&A: Are dates in urls important? Should I change my urls? This episode corresponds with newsletter episode 138: https://courses.mariehaynes.com/search-news-you-can-use/episode-138 Submit a question for the next Q&A: Mariehaynes.com/qa-with-mhc/ Subscribe to the newsletter: Mariehaynes.com/newsletter
 Twitter: @Marie_Haynes - Twitter.com/Marie_Haynes

In this episode of the Search News You Can Use Podcast, Marie Haynes discusses: June 7-9 algorithm turbulence Another hint from Google that might explain why you’re struggling to get content indexed More from Google on the nofollow changes Recent manual action removals at MHC How to monitor performance of Recipe Structured Data How-To schema testing appears to be over Can rel=sponsored and rel=ugc be used for ranking purposes? Are all links in guest posts unnatural? Interesting case where two similar sites could not rank at the same time Are old quality issues still seen by Google? Can you still rank some pages of your website while under a manual action? What does, “Indexed though blocked by robots.txt” mean? How much of an impact can recipe structured data have? Does Google use links from Youtube for ranking purposes? SERP volatility for new sites What do you do if suddenly a competitor creates thousands of spammy backlinks pointing to your site? Is there still success in disavowing? Many sites flagged by Google ads also did poorly with recent organic updates Is Etsy giving poor link building advice to merchants? Local SEO: Online appointments as a new attribute Local SEO: Ownership info being pulled from Facebook? Local SEO: How to flag user profiles for abuse This episode corresponds with newsletter episode 137: https://courses.mariehaynes.com/search-news-you-can-use/episode-137 Submit a question for the next Q&A: Mariehaynes.com/qa-with-mhc/ Subscribe to the newsletter: Mariehaynes.com/newsletter
 Twitter: @Marie_Haynes - Twitter.com/Marie_Haynes

In this episode of the Search News You Can Use Podcast, Marie Haynes discusses: A Possible algorithm update today? What does it mean now that Prabhacker Raghavan is the new head of search at Google? What we learned from the Google webspam report Bing has a new backlink tool Bing site scan Google is now highlighting text on a page that was in the featured snippet you clicked - you can disable this apparently Are homepages now eligible for rich results? Should we be optimizing for user intent? Is a link still a good link if it points to a 404 page? Discussion on Google crawling RSS feeds A tip for news sites managing the indexability of their content Marie’s thoughts on SEMRush being called out for selling links Google cutting down on Garage Door spam Do keywords in your GMB Q&A impact ranking? Q&A: A foreign site just linked 500 spammy backlinks to my images. Disavow? Q&A: Should I hire a medical writer? This episode corresponds with newsletter episode 136: https://courses.mariehaynes.com/search-news-you-can-use/episode-136 Submit a question for the next Q&A: https://Mariehaynes.com/qa-with-mhc/ Subscribe to the newsletter: https://Mariehaynes.com/newsletter
 Twitter: @Marie_Haynes - https://Twitter.com/Marie_Haynes

In this special episode of Search News You Can Use, Marie Interviews Google Webmaster Trends Analyst, John Mueller! Just prior to their conversation, Marie discusses some SEO new including: - Core web vitals announced as a future ranking factor https://www.mariehaynes.com/core-web-vitals/ - Was there a tweak to the Google core update? In the full interview with Google’s John Mueller they dive into topics like link quality, content quality, thin content, manual actions, E-A-T and much more. This episode corresponds with newsletter episode 135: https://courses.mariehaynes.com/search-news-you-can-use/episode-135 Submit a question for the next Q&A: https://Mariehaynes.com/qa-with-mhc/ Subscribe to the newsletter: https://Mariehaynes.com/newsletter
 Twitter: @Marie_Haynes - https://Twitter.com/Marie_Haynes

In this episode of the Search News You Can Use Podcast, Marie Haynes discusses: The latest on the May core update Have search results improved since the May core update? And an interesting theory that could help you rank really well. **John Mueller is our guest next week!** New podcast from Google Webmasters Was there a Google update tool Are robots.txt directives case sensitive? Do unlinked brand citations help? Marie’s thoughts on the SEMRush post on manual actions SERP autocomplete research tip How to remove “uploaded by” attribution in SERPS A possible non-technical reason for pages to drop out of the index Google can usually work around technical errors Does linking to your GMB profile improve rankings? Users can now suggest an edit to mark a business temporarily closed Did your keywords switch to local intent? GMB insights not working since May 18 New Structured Data visualizer tool Q&A: Does the order of H tags matter? Q&A: Are there benefits to getting links to author pages? This episode corresponds with newsletter episode 134: https://courses.mariehaynes.com/search-news-you-can-use/episode-134 Submit a question for the next Q&A: Mariehaynes.com/qa-with-mhc/ Subscribe to the newsletter: Mariehaynes.com/newsletter
 Twitter: @Marie_Haynes - Twitter.com/Marie_Haynes

In this episode of the Search News You Can Use Podcast, Marie Haynes discusses: The latest on the May 2020 core update Exciting guest joining the MHC podcast soon! Chrome to block resource heady ads Support for Guided Recipes has arrived Pages with minimal text can still rank well Index selection is closely associated with space and content quality Infinite scroll can cause indexing issues Google on user generated content How long does it take for Google to revisit a 410 page? How many url parameters are too many? How does Google handle a site with multiple meta descriptions or title tags? Should you add a forum to your medical site? Does Google use bounce rate to rank websites? GSC performance report data is off from May 12 to 25th Intermittent issues with GSC Local SEO: some ranking fluctuations Local SEO: You may be eligible to add secondary hours to GMB Local SEO: Some reviews are returning to GMB Local SEO: If you lost data in GMB, is that due to the core update? Q&A: Any advice for those who want to start a website as a side project? This episode corresponds with newsletter episode 133: https://courses.mariehaynes.com/search-news-you-can-use/episode-133/ Submit a question for the next Q&A: Mariehaynes.com/qa-with-mhc/ Subscribe to the newsletter: Mariehaynes.com/newsletter
 Twitter: @Marie_Haynes - Twitter.com/Marie_Haynes

In this episode of the Search News You Can Use Podcast, Marie Haynes discusses: MHC’s early analysis of the May 2020 Core update New - Rising Retail Categories by Google Google is displaying date and creator of Youtube videos rather than the article itself Robots.txt is always obeyed by Google Updating your title tag to the current year is not enough Geotargeting does not restrict a site to only be shown in that region Being on the first page is a sign you’re doing things well Slow declines over time may mean that your website is becoming less relevant Negative SEO is not the reason Google created the disavow tool Google almost never indexes all content There is no special tool or technique that will alert Google of your canonical changes Hyphens vs underscores in urls: a test GSC lags are not related to core updates What likely happened with LinkedIn dropping out of the index Local SEO: Possible update Local SEO: What you should know about Covid-19 Google posts Local SEO: Reviews are coming back Local SEO: Be careful before marking your business as closed This episode corresponds with newsletter episode 132: https://courses.mariehaynes.com/search-news-you-can-use/episode-132/ Submit a question for the next Q&A: Mariehaynes.com/qa-with-mhc/ Subscribe to the newsletter: Mariehaynes.com/newsletter
 Twitter: @Marie_Haynes - Twitter.com/Marie_Haynes

In this episode Marie discusses the latest in SEO news, including: Early thoughts on the May 2020 core update How to stay up to date on algorithm changes How to determine whether your traffic changed due to an update or Coronavirus Web Vitals from Google GSC now supports Special Announcement structured data Gary Illyes on the importance of page speed Does old, out of date content bring down Google’s perception of quality for your site? Don’t resubmit a second reconsideration request if you have one still pending How long does it take for Google to deindex pages if your site goes down? Should you use emojis in your snippets? Interesting info about Google looking at the intent of a query Does the location of a link on the page change its value? Can you get a search box in the SERPS by adding schema? Do non-canonical versions of pages eat up crawl budget? Why your articles may get deindexed Let’s talk about Backlinko’s ranking study Google has slashed its marketing budget AMP stories are now web stories Possible serious issue with Yoast Local SEO: Possible update? Connected to the core update? Local SEO: Form for GMB name spam Local SEO: March reviews are beginning to surface in GMB dashboards Q&A: Should I use expired domains to help rank my website? Submit a question for the next Q&A: Mariehaynes.com/qa-with-mhc/ Subscribe to the newsletter: Mariehaynes.com/newsletter
 Twitter: @Marie_Haynes - Twitter.com/Marie_Haynes

In this episode Marie discusses the latest in SEO news, including: No significant algorithm updates this week (but many changes due to covid-19) GSC adds copy to clipboard button New how-to schema appearing in SERPS Should you link internally across topic silos Tips for using Google trends Http images could be harming your site Can non-owners submit indexing requests in GSC? Using html and CSS to show different images in dark mode Can hrefllang help you rank better? Missing GSC data again - what impact are we seeing at MHC? Cloudflare more fully integrated with Shopify now Moz released their guide to keyword research for free Some local SEO ranking flux Q&A returning to knowledge panels Q&A: Why is this page outranking mine? Podcast Featuring our team member, Callum Scott - https://bytraject.com/blog/covid-19-search-engine-shifts/ Submit a question for the next Q&A: Mariehaynes.com/qa-with-mhc/ Subscribe to the newsletter: Mariehaynes.com/newsletter
 Twitter: @Marie_Haynes - Twitter.com/Marie_Haynes

In this episode Marie discusses the latest in SEO news, including: The current impact of COVID-19 on the SERPS Google can move to prefer authoritative sites in times of crisis Google shopping free for all merchants Google had another indexing issue - Apr 21 We’re seeing more YouTube videos in featured snippets Study: Does removing featured snippets result in less traffic? Do all of your hreflang attributes need to be correct in order for it to work properly? Does Google follow links from a 404 page Does Google always give out example links with a manual action? How BingBot works What do you do if you buy a domain with a pure spam penalty on it? Will Google delay mobile first indexing because of Coronavirus? Shopify seeing Black Friday levels of traffic every day. GMB reviews are coming back for some restaurants and shopping businesses GMB marketing kit Q&A: Is it best to have a smaller niche site, or a larger more comprehensive site? Submit a question for the next Q&A: Mariehaynes.com/qa-with-mhc/ Subscribe to the newsletter: Mariehaynes.com/newsletter
 Twitter: @Marie_Haynes - Twitter.com/Marie_Haynes

In this episode Marie discusses the latest in SEO news, including: Does user search behavior during COVID-19 impact rankings? More from Google on whether E-A-T is a ranking factor How Bing ranks websites Google launching journalism relief fund Google started a blog series featuring case studies Bing has max-snippet and other features now More from Google on whether guest posts are unnatural More from Google on the importance of being unique Amazon cutting affiliate commission rates Chrome 81 is now rolling out If you are missing keyword ranking data for some keywords, this could be why France has ordered Google to pay publishers and news agencies for content New study on how people tend to read a webpage online Cloudflare switching to a reCAPTCHA alternative Local SEO: current state of GMB - reviews are reappearing Q&A: Should we be republishing our content on LinkedIn or Medium with a canonical link pointing back to our site? Submit a question for the next Q&A: Mariehaynes.com/qa-with-mhc/ Subscribe to the newsletter: Mariehaynes.com/newsletter
 Twitter: @Marie_Haynes - Twitter.com/Marie_Haynes

In this episode Marie discusses the latest in SEO news, including: In depth look at how Coronavirus is continuing to affect search patterns Will Google stop pushing core updates during this crisis? New ways to highlight COVID-19 announcements in Google Search Google is temporarily rolling back same site cookie labelling Some SERPS have featured snippets lower down on the page now Google is testing review star placement and colour More discussion on whether content behind tabs is given less weight Should your most popular pages be linked to from your navigation? Does old school link building hold any merit? More on Amazon suspending affiliate programs Google no longer tracks the number of total indexed pages on the web Foundem vs Google lawsuit reveals info about Panda Critical vulnerabilities with the Rank Math WordPress plugin Local SEO: How to remove the COVID-19 warning on your GMB listing Local SEO: Some review responses are appearing now Submit a question for the next Q&A: Mariehaynes.com/qa-with-mhc/ Subscribe to the newsletter: Mariehaynes.com/newsletter
 Twitter: @Marie_Haynes - Twitter.com/Marie_Haynes

In this episode Marie discusses the latest in SEO news, including: Possible Google update March 23, 2020 (and maybe March 27?) Weekly poll - how is Coronavirus impacting your search traffic? Are you seeing a drop in leads due to Covid-19? How to pause your business online in Google Search New info from Google for health sites re Covid-19 content Update on Chrome release timeline New GSC features Interesting case of a site hurt by odd robots.txt issue Google may be using author vectors to determine who wrote your content If your site is down, how long will it take for rankings to be impacted What to do with domain names you are not going to renew Amazon asking affiliates in India not to send them traffic Local SEO: GMB dashboard has a temporarily closed button Local SEO: GMB has new categories for takeout and delivery Local SEO: GMB reviews are apparently in a queue Q&A: Why is this site with low E-A-T ranking above me? Submit a question for the next Q&A: Mariehaynes.com/qa-with-mhc/ Subscribe to the newsletter: Mariehaynes.com/newsletter
 Twitter: @Marie_Haynes - Twitter.com/Marie_Haynes

In this episode Marie discusses the latest in SEO news, including: The current impact of the Coronavirus on SEO Examples of businesses that are adapting in this hard time Chrome 81 is delayed Insecure images now blocked by Chrome New Google resource for Covid-19 Right sided featured snippets have mostly all been moved Important info for sites using urls with anchor fragments Hosting companies may have issues in this hard time New guide from Youtube about hosting virtual events How manual actions are handled Reasons for your AMP carousels to not rank Will Google hide search results that require a paywall to read? New schema recognized by Bing in pandemic times Will the internet go offline in these hard times? Local SEO: GMB reviews, responses and Q&A halted Local SEO: Issues with Google posts Local SEO: Event Canceled schema may not work Some tips on how SEO companies and agencies are coping with working from home Submit a question for the next Q&A: Mariehaynes.com/qa-with-mhc/ Subscribe to the newsletter: Mariehaynes.com/newsletter
 Twitter: @Marie_Haynes - Twitter.com/Marie_Haynes

In this episode Marie discusses the latest in SEO news, including: Possible small update March 10, 2020 Discussion on the impact of COVID-19 on businesses, SEO companies and more Bing may be pushing out more algorithm updates lately GMB and Google Ads support may be unavailable for a while New schema for COVID-19 info sharing Increase to AMP CSS limit Youtube video review is all machine learning for now If have multiple product variations, should you create pages for each? Does Google hate affiliate sites? You can filter and sort Google sheets by colour now Reddit is using rel=ugc nofollow for outbound links Project verily’s COVID-19 triage tool is in testing Should you mark your business as temporarily closed in GMB? Google using Duplex to call business owners for updates Submit a question for the next Q&A: Mariehaynes.com/qa-with-mhc/ Subscribe to the newsletter: Mariehaynes.com/newsletter
 Twitter: @Marie_Haynes - Twitter.com/Marie_Haynes

In this episode Marie discusses the latest in SEO news, including: Do you need an SSL certificate on a site that you are going to redirect? Coronavirus is likely affecting your site’s traffic March 3-7 possible Google update Mobile first indexing soon to be rolled out to 100% of websites Google assistant can now read articles aloud on your browser More “in this video” in the SERPS PDFs in mobile SERPS Training info from Google re sitemaps How does Google process hreflang? How does Google use H tags? Google analytics bug causing people to not be able to switch accounts Don’t index your search pages Several WordPress plugins are having issues Google is recommending we do free site audits??? Local SEO: Update your GMB profile if Coronavirus affects your hours Local SEO: Possible update? Local SEO: News for auto dealers Local SEO: Changes to event visibility Local SEO: Does Google really manually review images for GMB? Q&A: Does Google crawl your robots.txt file first before your site? Q&A: Should you noindex forum profile pages? Submit a question for the next Q&A: Mariehaynes.com/qa-with-mhc/ Subscribe to the newsletter: Mariehaynes.com/newsletter
 Twitter: @Marie_Haynes - Twitter.com/Marie_Haynes

In this episode Marie discusses the latest in SEO news, including: More on the February algo turbulence Google’s new nofollow changes are live People are still having trouble getting new content indexed Google planning to switch all sites to Mobile First Indexing soon New tips from Google on best practices for News coverage Free access to Google’s advanced Hangouts Meet video conferencing New Youtube Liaison New icons on Google images Has there been an increase in manual actions for outbound unnatural links? Google has updated their FAQ guidelines Googlebot will not click a “load more” button Google has a new course on technical writing How to contact Bing re ranking issues Q&A: Is it against Google’s Guidelines to own 3 websites in the same niche? Q&A: Why aren’t these pages getting indexed? Submit a question for the next Q&A: Mariehaynes.com/qa-with-mhc/ Subscribe to the newsletter: Mariehaynes.com/newsletter
 Twitter: @Marie_Haynes - Twitter.com/Marie_Haynes

In this episode Marie discusses the latest in SEO news, including: Continuing ranking shifts throughout February Is Coronavirus interfering with your client’s traffic patterns? You can now export more data from GSC New options for displaying licensing badging on Google Images Great content idea - X vs Y How to increase your odds of getting a featured snippet Can you see Discover traffic in Google Analytics? Are H1 tags necessary for ranking? How does Google use E-A-T? Ahrefs keyword data is a little different now New Bing Webmaster Tools Safari no longer accepts https certificates valid for more than 398 days Can posting fresh images on your GMB listing boost rankings? More discussion on using keywords in your GMB description A tip for guest posting Quick title tag tip Q&A - Is it ok to use the same testimonials on every page? Q&A - Should I nofollow links to authoritative but non-relevant sites? Q&A - Does Google use BBB ratings? Submit a question for the next Q&A: Mariehaynes.com/qa-with-mhc/ Subscribe to the newsletter: Mariehaynes.com/newsletter
 Twitter: @Marie_Haynes - Twitter.com/Marie_Haynes

In this episode Marie discusses the latest in SEO news, including: The latest on the February 7-14(ish) Google update Local Search update February 14-18 Nofollow changes go live soon Changes made to the GSC change of address tool Interesting observation about E-A-T and knowledge graphs How long does it take Google to process your disavow file Internal linking advice More on affiliate link disclosure You can now add more images to Google posts Google changed their advice on adding keywords to your GMB description Q&A: Why is this site getting more than 2 organic listings for this search? Q&A: Why does GSC show me ranking at #7 and SEMRush at #31? Submit a question for the next Q&A: Mariehaynes.com/qa-with-mhc/ Subscribe to the newsletter: Mariehaynes.com/newsletter
 Twitter: @Marie_Haynes - Twitter.com/Marie_Haynes

In this episode Marie discusses the latest in SEO news, including: If you have two noindex tags on a page, which one will Google honour? Early thoughts on the February 7 Google update - it’s a big one! More discussion on the issue where pages are dropping out of the index New GSC report for review snippets Interesting comments from Gary Illyes on the future of nofollow Chrome to block intrusive ads Aug 2020 Google mistakenly issued GSC verification notices for sites verifying with GTM Problem with GMB images Many LA law firms being reported as permanently closed Don’t list urls or phone numbers in GMB Q&A Interesting point about the featured snippet algorithm Submit a question for the next Q&A: Mariehaynes.com/qa-with-mhc/ Subscribe to the newsletter: Mariehaynes.com/newsletter
 Twitter: @Marie_Haynes - Twitter.com/Marie_Haynes

In this episode Marie discusses the latest in SEO news, including: Possible minor updates on January 27 and February 3, 2020 Is Google dealing with low quality content even before it gets indexed? More info from Google on the use of affiliate links Is Google suppressing sites that give potentially harmful information about coronavirus GTM verification in GSC is fixed Right sided featured snippets no longer deduplicated If you lose a featured snippet, you’ll likely lose voice queries How long does it take for Google to index site changes? What does the closure of Jumpshot mean for SEOs? SEO is listed as the hardest skill for marketers Part three of our E-A-T webinar is coming up soon! Submit a question for the next Q&A: Mariehaynes.com/qa-with-mhc/ Subscribe to the newsletter: Mariehaynes.com/newsletter
 Twitter: @Marie_Haynes - Twitter.com/Marie_Haynes

In this episode Marie discusses the latest in SEO news, including: The latest on the January 2020 core update January Featured Snippet changes Reconsideration requests are taking a long time URL removals are back in GSC Favicon changes in the SERPS Can a missing favicon be a sign of a core update hit? Google maps slows down page speed Can you use Javascript 301’s? Do links in PDFs pass PageRank? Potential dangers for people playing around with favicons Was Forbes penalized by Google? Do links in profiles help with ranking? Q&A: Should a blog be on a subdomain or a folder? Submit a question for the next Q&A: Mariehaynes.com/qa-with-mhc/ Subscribe to the newsletter: Mariehaynes.com/newsletter
 Twitter: @Marie_Haynes - Twitter.com/Marie_Haynes

In this episode Marie discusses the latest in SEO news, including: https://courses.mariehaynes.com/search-news-you-can-use/episode-116/ The latest on the January 13, 2020 Core update Many affiliate sites were hit by the January Core update Was spam deindexed with the January Core update? Important info for recipe sites Legacy mobile app properties for GA shutting down Changes to online shopping Changes to cookies Is structured data necessary in order to rank for recipe sites? A common reason for a disavow file to not upload - and how to fix it Discussion on whether widget links are unnatural Should you noindex tag pages? Is Google My Business insights data reliable? Submit a question for the next Q&A: Mariehaynes.com/qa-with-mhc/ Subscribe to the newsletter: Mariehaynes.com/newsletter
 Twitter: @Marie_Haynes - Twitter.com/Marie_Haynes

Marie discusses the latest news in the world of SEO, including: January 13, 2020 Core Algorithm update Chrome will still block push notifications Improvements to the rich results tester New features for Google Travel Is Google handing out more manual actions lately? Desktop results are going to look different soon What your headlines say about your content Interesting Disavow case study Link building inspired by Gwenyth Paltrow Will noindexing tag and search pages affect your rankings? What happens when you exploit a link building tactic Should you disavow links from sites that send no traffic? Pinterest Trends Google maps now showing “in between” businesses Google showing sentiment info in GMB reviews It can take several days for Bing local listings to update Q&A: I have old reciprocal links from mommy bloggers. Should I disavow? Submit a question for the next Q&A: Mariehaynes.com/qa-with-mhc/ Subscribe to the newsletter: Mariehaynes.com/newsletter
Twitter: @Marie_Haynes - Twitter.com/Marie_Haynes

Marie discusses the latest news in the world of SEO, including: December 26, 2019 - possible minor algorithm update? Conclusion of the Wix SEO competition MHC now has a company Twitter handle Issues with the url parameter tool in GSC New Data Studio released Why do we sometimes see >2 results for one company on Page 1 now that we are supposed to have diversity? Reconsideration requests are taking longer than usual lately Linking in the Google Discover feed Users now commenting about live TV in the Google SERPS You always need text on a page You can mute individual GSC messages Is E-A-T important for eCommerce sites? Google Posts are glitched One reason why businesses cannot get verified on GMB New info from Google on using virtual offices Question about reciprocal linking and November 8 drop Info on how we are working on improving MHC as a company and growing Submit a question for the next Q&A: Mariehaynes.com/qa-with-mhc/ Subscribe to the newsletter: Mariehaynes.com/newsletter
Twitter: @Marie_Haynes - Twitter.com/Marie_Haynes

Marie discusses the latest news in the world of SEO, including: No obvious algorithm updates Interesting thoughts on changes to the Knowledge graph What’s happening in our Wix SEO competition BERT affects 10% of queries world wide How Google uses machine learning in search Google is using machine learning in Google News Site: not working in Google news Doorway page info Quotes from Aleyda Solis’ interview with the webmaster trends analysts Interesting reason for GMB reviews to disappear Win a free paid newsletter subscription! https://www.wixseolovers.com/post/wix-seo-contest-wrap-up Submit a question for the next Q&A: Mariehaynes.com/qa-with-mhc/ Subscribe to the newsletter: Mariehaynes.com/newsletter
Twitter: @Marie_Haynes - Twitter.com/Marie_Haynes

Marie discusses the latest news in the world of SEO, including: Algorithm updates - nothing obvious this week Quality updates can affect different subdomains More on the Nov 8 update and outbound links BERT live in many more languages now BERT is used by Google to analyze page content Robots.txt experiment - can a page be indexed if blocked in robots.txt? Updated Quality Raters’ Guidelines - here is what changed Disavow case study Why would Google crawl with Gbot for desktop when a site has been moved to mobile first indexing? Update to Google assistant based on your diet Update on our Wix competition entry - https:www.wixseolovers.com Submit a question for the next Q&A: Mariehaynes.com/qa-with-mhc/ Subscribe to the newsletter: Mariehaynes.com/newsletter
Twitter: @Marie_Haynes - Twitter.com/Marie_Haynes

In this episode, Marie discusses the latest news in the world of SEO, including: Was there a Google update this week? More info from Google on the November Local Search Update (Bedlam) The latest on our Wix SEO competition - https://www.wixseolovers.com Sundar Pichai now CEO of both Alphabet and Google New message interface in GSC Google often ignores links from spammy sites When Google picks the wrong canonical Can BERT cause pages to drop out of the index? Submit a question for the next Q&A: Mariehaynes.com/qa-with-mhc/ Subscribe to the newsletter: Mariehaynes.com/newsletter 
Twitter: @Marie_Haynes - Twitter.com/Marie_Haynes

In this episode, Marie discusses the latest news in the world of SEO, including: November algorithm turbulence The November 8 update: Should you disavow? New GSC reporting for product pages Recipe sites suffering due to new rich results previews Can you remove a link by blocking the target page in robots.txt? More on “indexed, though blocked in robots.txt” If you have an AMP and non-AMP version which is used when Google determines page speed? Should you use internal links for references, or a list at the end of your article? Why do links removed with the URL removal tool sometimes come back? Recipe sites. This bug may cause pages to be deindexed. Q&A: Are links from copied content containing a fragment unnatural? Submit a question for the next Q&A: Mariehaynes.com/qa-with-mhc/ Subscribe to the newsletter: Mariehaynes.com/newsletter 
Twitter: @Marie_Haynes - Twitter.com/Marie_Haynes

In this episode, Marie discusses the latest news in the world of SEO, including: More on the November 8, 2019 Google algorithm update Possible update on November 11, 2019 The latest on the Bedlam update (local update November 5) Google may remove your organic listing if you have a featured snippet Rendering counts against your crawl budget Tip re structured data use What to do with mixed content Does Google penalize for duplicate content? Marie’s thoughts on the Wall Street Journal article damning Google You can now report spammy GMB users Q&A: Should authors have multiple pages to extol their different areas of author E-A-T? Submit a question for the next Q&A: Mariehaynes.com/qa-with-mhc/ Subscribe to the newsletter: Mariehaynes.com/newsletter 
Twitter: @Marie_Haynes - Twitter.com/Marie_Haynes

In this episode, Marie discusses the latest news in the world of SEO, including: November 8, 2019 algorithm update - quite possibly a link quality update November 4-5 local update Recipe sites still having issues getting images indexed We’re hiring! More from Google on Page Speed Google adding locations in title tags How to know when to use the disavow file Does Geo-targeting in GSC mean you won’t rank outside of our targeted areas? Project Nightingale - big news in the health industry GMB limits how many service areas a business can have GMB discontinuing toll free numbers Q&A: Should you have multiple about us pages? Q&A: Should you no index author archive pages? Q&A: Should a medical small business be deindexing their content that could be seen as contradicting scientific consensus. Submit a question for the next Q&A: Mariehaynes.com/qa-with-mhc/ Subscribe to the newsletter: Mariehaynes.com/newsletter 
Twitter: @Marie_Haynes - Twitter.com/Marie_Haynes

In this episode, Marie discusses the latest news in the world of SEO, including: November 3, 2019 - possible quality tweak The most recent BERT info that is important to SEOs Summary of Dawn Anderson’s post on BERT - What SEOs need to know https://searchengineland.com/a-deep-dive-into-bert-how-bert-launched-a-rocket-into-natural-language-understanding-324522 Does Google have a BERT score? Does Google use Bert to understand pages? Site Kit by Google available for all WordPress users The new speed report in GSC - is it accurate? What Fitbit being acquired by Google could mean for SEO Highlights from the Google Webmaster Conference Controversy over how Google parses robots.txt Rich snippets bug affecting recipe sites You need to be https to appear for voice searches Can Google overwrite your phone number? CPU consumption of JavaScript can affect indexing Bing is going to hand out more penalties Should rankings change after you are moved to mobile first indexing? Can getting too many links too fast hurt? Can spammy links hurt a site’s ability to rank? Your GSC numbers could be off Google now showing short names in GMB Submit a question for the next Q&A: Mariehaynes.com/qa-with-mhc/ Subscribe to the newsletter: Mariehaynes.com/newsletter 
Twitter: @Marie_Haynes - Twitter.com/Marie_Haynes

Marie discusses the latest news in the world of SEO, including: October 21, 2019 update - is it connected to BERT? Examine’s partial recovery What you need to know on BERT What are the effects of losing rich result enhanced searches? Is Google still pushing more image thumbnails on desktop? Youtube’s “in this video” timestamps are appearing now Google chooses the timestamps for your pages New FTC ruling: selling followers/likes is now illegal How many SEOs have purchased links in the last 5 years? Microsoft no longer supporting flash Google maps bug can affect sites using tracking parameters Q&A: how to identify what content is thin? Q&A: how impactful is url structure on rankings? Submit a question for the next Q&A: Mariehaynes.com/qa-with-mhc/ Subscribe to the newsletter: Mariehaynes.com/newsletter Twitter: @Marie_Haynes - Twitter.com/Marie_Haynes

It's been 2 weeks since the last podcast, so there is lots to discuss in the episode. This week Marie covers: -Many tips Marie learned at Pubcon Vegas and SearchLove Boston -New user strings used by Googlebot -New change of address tool in GSC -Poss small Google update October 14-19, 2019 -Indexing issues October 16, 2019 -Structured data for Google Assistant -Tips for winning featured snippets -Is content behind tabs still being devalued? -How to tell if your Google Analytics data is being sampled -How valuable is your About page content? -How to find competitors’ GMB categories -Tip for ranking better on Apple maps -Complete overview of Gary Illyes’ Pubcon Q&A along with Marie’s thoughts, including a lot about E-A-T, the QRG, content accuracy, medical consensus and more. Submit a question for the next Q&A: Mariehaynes.com/qa-with-mhc/ Subscribe to the newsletter: Mariehaynes.com/newsletter Twitter: @Marie_Haynes - Twitter.com/Marie_Haynes

Marie discusses the latest news in the world of SEO, including: September 24-30 (approx) core quality update Was there a local component to the core quality update? Did the Daily Mail recover from their June 3 hit? Google fixed an error causing people to get breadcrumb validation problems Can Google read text in images? Does your agency publish its address? More snippet control for webmasters Are we seeing a reduction in review stars since the rich snippet update? Changes to Yoast for snippet control Boris Johnson’s smart SEO moves You can now remove the “order online” button for restaurants in the knowledge panel SEO Q&A: Why are sites with unnatural links outranking me? Submit a question for the next Q&A: Mariehaynes.com/qa-with-mhc/ Subscribe to the newsletter: Mariehaynes.com/newsletter Twitter: @Marie_Haynes - Twitter.com/Marie_Haynes

Marie discusses the latest news in the world of SEO, including: Algorithm updates - September 24-27, 2019 (approx) core update announced September 17, 2019 - Probably a quality tweak Aug 22-29, and September 13 - probable link related update The latest on Starmageddon Fresher data in GSC New snippets to use New info in GSC on breadcrumbs Changes for European press publications Submit a question for the next Q&A: Mariehaynes.com/qa-with-mhc/ Subscribe to the newsletter: Mariehaynes.com/newsletter Twitter: @Marie_Haynes - Twitter.com/Marie_Haynes

Marie discusses the latest news in the world of SEO, including: Possible quality updates September 9 and September 13, 2019 The leased Subdomain update is likely live Changes to review star schema to prevent “self serving” reviews being marked up Bing’s stance on rel=sponsored and rel=ugc Changes to page title length? Should you now be nofollowing disavowed links? Great disavow case study Should you disavow spammy image stealing sites? New lazy loading WP plugin Tip for ranking well in a nearby city (well, sort of) Submit a question for the next Q&A: https://Mariehaynes.com/qa-with-mhc/ Subscribe to the newsletter: Mariehaynes.com/newsletter Twitter: @Marie_Haynes - Twitter.com/Marie_Haynes

In this episode Marie hosted a live version of the Podcast for our 100th episode: Watch the video here: https://www.youtube.com/watch?v=cXna5NGvwuM

Marie discusses the latest news in the world of SEO, including: Aug 22-29 - possibly a big link related update 100th episode is coming soon - free paid version for everyone, contest and live podcast next week Auto DNS verification with Google Reminder - no index no longer supported in robots.txt Analytics for AMP stories How to check GSC to see if you have been moved to Mobile First Indexing Google can still crawl with Googlebot for Desktop after being moved to MFI When will the robots.txt tools be available in new GSC? Update on Dejan SEO manual action GSC not consolidating m. Data properly GMB removing distance based service areas Google displaying competitor ads on local business profiles Import GMB listing directly into Bing Places Url inspection bookmarklet Marie's Interview with Barry Schwartz: https://www.youtube.com/watch?v=qRHfAsLTxD4 Subscribe to the newsletter: Mariehaynes.com/newsletter Twitter: @Marie_Haynes - Twitter.com/Marie_Haynes

In this episode, Marie discusses the latest news in the world of SEO, including: Algo update: Aug 19-21 - small tweak Algo update affecting coupon sites Can you remove a manual action by disavowing alone? More from https://WixSEOLovers.com Changes to GSC API Test of Featured Snippet Anchors Difference between Mobile First Indexing and Mobile Friendliness Do affiliate links need to be nofollowed? Can structured data manual actions be caused by invalid markup? The Dejan SEO unnatural link penalty It’s now easier to reply to reviews on GMB Google Screened vs. Google Guaranteed Submit a question for the next Q&A: https://Mariehaynes.com/qa-with-mhc/ Subscribe to the newsletter: Mariehaynes.com/newsletter Twitter: @Marie_Haynes - Twitter.com/Marie_Haynes

In this episode, Marie discusses the latest news in the world of SEO, including: Aug 12 and 18 algo tweaks Leaked documents from Google give us some info on what’s going on with core updates More on scientific consensus in search What we’re doing to win the Wix SEO Competition (https://wixseolovers.com) Changes to AMP share buttons More indexing issues Googlebot has caught up to Chrome 76 College information appearing in the SERPS Detailed advice on when to nofollow a link Do rankings go up when you win FAQ snippets? New from Google: warning about ranking via subdomains Should you be concerned about foreign language links pointing to your site? More from Google on displaying author info on your site Do pages marked in GSC as discovered not indexed hurt crawl budget? Google Go is live Tips for improving your about page Q&A: How to display scientific references Subscribe to the newsletter: Mariehaynes.com/newsletter Twitter: @Marie_Haynes - Twitter.com/Marie_Haynes

Marie discusses the latest news in the world of SEO, including: MHC Contest announcement - win a free newsletter subscription Why the Google de-indexing bug happened Google News Indexing issues resolved Google showing less porn Infinite scroll on desktop? Aleyda Solis AMA Lazy Loading on Chrome 76 More from Google on E-A-T for medical sites GSC monthly performance report Google can add offline info to the knowledge graph Q&A: Why does our url keep disappearing 24h after submitting to Google? Q&A: Can you un-disavow a link? Subscribe to the newsletter: Mariehaynes.com/newsletter Twitter: @Marie_Haynes - Twitter.com/Marie_Haynes

Marie discusses the latest news in the world of SEO, including: More on the June/July algorithm turbulence https://Mariehaynes.com/algo How could Google measure scientific consensus? Info from Google on Core Updates Marie’s take on the SEO Twitter drama that followed after Google linked to several SEO’s (including us!) Evergreen rendering in Googlebot Fresh Featured Snippets Disavow case study Q&A: How often should you file a disavow? Subscribe to the newsletter: Mariehaynes.com/newsletter Twitter: @Marie_Haynes - Twitter.com/Marie_Haynes

Marie discusses the latest news in the world of SEO, including: July 2019 algorithm updates Are online gaming sites YMYL? MHC and the Wix SEO contest View source on mobile Are robots.txt files case sensitive? Google sending notifications re noindex in robots.txt Youtube descriptions can be featured snippets Q&A: Disavowing Spammy or Negative SEO links Request a quote in GMB GMB attributes bug is fixed Subscribe to the newsletter: Mariehaynes.com/newsletter Twitter: @Marie_Haynes - Twitter.com/Marie_Haynes

Marie discusses the latest news in the world of SEO, including: July 2019 algorithm turbulence Maverick? Can you build up E-A-T with a pseudonym? MHC’s theory on the connection between E-A-T and PageRank When will mobile first indexing be done rolling out Review Gating Important news if you lost GMB reviews GMB Q&A is now fixed Q&A: Is a roundup post a good way to build E-A-T? Subscribe to the newsletter: Mariehaynes.com/newsletter Twitter: @Marie_Haynes - Twitter.com/Marie_Haynes

Ask Marie a question for the next episode of the podcast: Mariehaynes.com/qa-with-mhc/ In this episode of the podcast, Marie discusses: Jul 1-2 and July 8-9, 2019 algorithm turbulence Did Overstock.com benefit from recent updates? New info from Google on brand authority Did Bing Discover get penalized by Google? SEO Tip: What to do with old content How to become part of Google’s knowledge graph How important is domain age as a ranking factor John Mueller on authorship and EAT SEO Chat Forums are gone What does it mean when your knowledge graph info is incorrect? GMB bug: reviews going missing GMB bug: suspensions happening. May be related to adding a short url. GMB bug: photo view stats missing Q&A: Can you see old messages when newly added to GSC? Q&A: Do you need to disavow for a site that does not have a manual action? Subscribe to the newsletter: Mariehaynes.com/newsletter 
Twitter: @Marie_Haynes - twitter.com/Marie_Haynes

Ask Marie a question for the next episode of the podcast: www.mariehaynes.com/qa-with-mhc/ In this episode of the podcast, Marie discusses: June 29, 2019 algorithm update More on the June 3 core update More on the June 4 diversity update More on the Daily Mail’s drop Important info on robots.txt changes New info from Google on how to tell if you’ve been moved to mobile first indexing Wayback machine changes Can using expired domains cause a penalty? John Mueller on E-A-T Q&A: Question about a business with multiple locations Q&A: Question about medical authors and E-A-T Subscribe to the newsletter: Mariehaynes.com/newsletter
Twitter: @Marie_Haynes - twitter.com/Marie_Haynes

In this episode of the podcast, Marie discusses: -More discussion on the June 3 algo update -Recent tweaks to the June 3 update - June 17-24 -Why did Mercola.com see drops? -New GSC feature for testing code -New odd knowledge panels -Does a click on a SERP feature count as a click? -Do nofollowed and disavowed links appear in GSC? -Are manual actions manually reviewed? -Company sued because of the content of their social media comments -Sex crime SERPS return -GMB short names -GMB backlog -GMB Q&A bug -Q&A: Can you view competitors’ image search traffic? -Q&A: What is the best way to learn SEO? Subscribe to the newsletter: Mariehaynes.com/newsletter Twitter: @Marie_Haynes - twitter.com/Marie_Haynes Submit a question for the next Q&A: https://www.mariehaynes.com/qa-with-mhc/

In this episode of the podcast, Marie discusses: Extensive talk on the June 3 core update The June 4 diversity update Is it true you can’t recover from a core quality hit? Google will be pre-announcing algo updates Is FAQ schema bad for traffic? New Google Posts feature GMB “You’ve reached your maximum number of listings" Subscribe to the newsletter: Mariehaynes.com/newsletter Twitter: @Marie_Haynes - twitter.com/Marie_Haynes

In this episode of the podcast, Marie discusses: June 3 core update news June 4 diversity update Google bug affecting AMP pages 90 days of data in Google discover Do you need a valid security certificate for an https boost? Will new subdomains be automatically mobile first indexed? Should we be disavowing links on Bing? More on Q&A auto suggest Q&A: I disavowed 14K foreign language links and traffic improved. Why? Q&A: Does a site with a manual action remain forever stained in Google’s eyes? Subscribe to the newsletter: https://Mariehaynes.com/newsletter Twitter: @Marie_Haynes - https://twitter.com/Marie_Haynes

Marie discusses the latest news in the world of SEO, including: June 3, 2019 Core quality update Possible odd local search update Google confirms they are working on improving medical search results Author E-A-T webinar Can you see past manual actions for a site? New desktop.mobile selector in Rich Results Test New help from Google on HowTo schema implementation Google testing page title length AR and 3D images available in search With indexing bug resolved, GSC coverage should be normal How does Google handle a disavow file Chrome now allows you to select geolocation Q&A in GMB updated GMB missing data May 30 and 31 Listener SEO Question: Should you put team members on your About page to improve E-A-T? Listener SEO Question: Can I get a job in SEO when I’ve been out of the field for 2 years? Subscribe to the newsletter: https://Mariehaynes.com/newsletter Twitter: @Marie_Haynes - https://twitter.com/Marie_Haynes

Marie discusses the latest news in the world of SEO, including: Algorithm updates: May 20-24, 2019 Algorithm updates: May 29, 2019 Author E-A-T Webinar Mobile first indexing news Favicons in SERPS Google news indexing bug is resolved Will the indexing issues cause a loss in data in GSC? News on beta testing Google’s speed report Adsense ads not displaying? New video layout in SERPS Be careful verifying in GSC with domain properties 301 vs 302 redirects Should you create multiple websites? Can featured snippets come from hidden content? Brighton SEO talks available for streaming Amp stories plugin for WordPress LinkedIn hit by previous algorithm update Favicons in the 3 pack People also search for in the maps results Is your GMB logo/cover photo not showing up? GMB review suspension fixed now Subscribe to the newsletter: https://Mariehaynes.com/newsletter Twitter: @Marie_Haynes

Marie discusses the latest SEO news including: May 14, 2019 - possible mild algo update Google News indexing bug (AGAIN) Google’s QRG have updated - Here are Marie’s thoughts Google’s cache is still buggy No more referrals for Google images Can you use howTo schema for recipes? GSC may show 410s as 404s Can an image on a no-indexed page get in the index? New features in Moz Keyword Explorer More on content behind tabs Your ads may be breaking your Google Posts may now be called Updates GMB Insights does not include data from voice search Local SEO guide has been updated Interesting stuff on how Google’s algorithms work Subscribe to the newsletter: https://Mariehaynes.com/newsletter Twitter: @Marie_Haynes

In this latest episode: Possible May 9 algo update Is Google gearing up for an update? New speed report coming Structured data: FAQ and How-to Top Stories news High res image opt in New Googlebot is live Incognito mode in maps Google podcasts Should we rely on URL inspection tool or cached version? Is a paid SSL certificate better? Remove duplicates in Google sheets Mail-chimp offering websites Should you create a service area radius? Top 5 suggestions for optimizing GMB Generate Google ID’s Subscribe to the newsletter: Https://Mariehaynes.com/newsletter Twitter: @Marie_Haynes

In the latest episode of the podcast, Marie discusses: Algo Updates - Apr 27-May 1 Structured Data reports Googlebot using latest version of Chromium Google is going to index podcasts EAT and Google News Quick Lazy Loading Chrome changes for non-secure sites Disappearing manual actions No relevant search results Featured snippets showing more text Are sitemaps important? Manual action showed Reddit links Cool SEO tip from Dan Sure Reputation matters Test re keyword placement in title tags Subdomain quality is important Importance of keywords in url structure Is infinite scroll ok for news sites? How far is Google with mobile first indexing? Moz SEO certificate Wix SEO contest Possible GMB bug Does hiding your address impact GMB rankings? Subscribe to the newsletter: Https://Mariehaynes.com/newsletter

In this episode: Possible small quality update Yet another Google indexing bug Did your manual action disappear? Looks like another Google bug GSC reports back on track. Does this mean this April de-indexing bug is fixed? Perhaps not... Google says they have no plans for moving the disavow tool to new GSC. Here are our thoughts! Is Google cracking down on footer links? Eric Schmidt stepping down from Google as CEO Google using Q&A when they think they don’t have the right content in the SERPs Does GSC count the links at the bottom of a result in the SERPs as an impression? Interesting case where traffic and impressions spiked and then dropped again Some guidance on when to use structured data Curious how find out the age of someone’s content? Here’s a neat tip! Annoyed by seeing “Your Site on Google” statistics? You can opt out of featured snippets for a page...FYI, you do lose ALL display snippets when you do this! Easily create PDFs from your Google Docs What does Google think about two sites sharing the same checkout flow & site template? Is Firefox blocking Google Analytics and other trackers? Massive upgrade to Twitter Data Export MozCon 2019 Community Speakers Announced New Local feature: Auto suggested answers as you type in Q&A Is it possible that Google is gearing up to start monetizing GMB? Nearly fixed: GMB suspensions which were causing reviews to vanish For agencies with smaller clients: Here’s a browser extension to opt out of Google Analytics tracking Subscribe to the newsletter: https://Mariehaynes.com/newsletter

In this week's episode: Algorithm Updates Google Announcements Official announcement of AMP real URL Google’s Daniel Waisberg talks enriching search results through structured data Google News indexing issues has been resolved AJAX/XHR calls have been added to Google’s list of things which will use up your crawl budget More images appearing in the SERPs Disavow Question: Backlink on Site A redirects to Site B. Which site should you disavow? Why robots.txt noindex is not officially used by Google Marie Kondo your URL parameters Tips from John about how to recover from quality updates Have you rebranded with a new site but you didn’t redirect? John Mueller weighs in Ex-Googler says Google tolerated non-search spam Suggested posts from Google My Business Short business names rolling out on GMB Google My Business suspensions are causing reviews to vanish JSON-LD Schema Generator For SEO Local Sponsorship finding tool Read the full newsletter at: https://Mariehaynes.com/newsletter

On the agenda this week: Algo updates: April 2-9, 2019 turbulence More on the GSC de-indexing bug GSC consolidating views Javascript coming to AMP: Amp-script Amp stories - dedicated section in search GSC to include AMP story traffic Ranking at position -1??? Site:query counts Interesting info on Blockquote Is HTML to text ratio important Interesting case: Google can’t render a site’s CSS Should we submit every new page to the index? Tip from Cyrus Shepard on images Vimeo videos now appearing in featured snippets? New algorithm updates are more granular than in the past Test showing Google is not using rel=prev/next Is Google really using Chrome 41 for rendering? New metric for Youtube rankings being tested GMB category bug Mark best answer on GMB

In this podcast episode, Marie covers: No Algorithm Updates Widespread Google deindexing Lazy loading by default in Chrome 75 New data in GSC for Android Apps Changes to AMP Story results Does a 301 redirect count as a backlink? Seeing more DuckDuckGo conversions? Bolded title tags? Schema v3.5 released Product catalogs in GMB How to report a fake, unverified GMB listing FTC fines robocalling companies

In this episode, Marie covers: Algorithm updates Canonical info in GSC More reports dropped from old GSC GMB help community Debugging Chrome for iOS New resource from Google for improving mobile experience Google+ is dead Robots.txt tip Should you delete your old properties in GSC? Folders vs parameters for paginated content If a link is not in GSC is it important? If you have both an m. and responsive version, what does Google prefer? Tip for redirected content How to address thin content A new search engine from Ahrefs? AMP for email Use translate in Google Sheets Local SEO: Where to get GMB help

In this week's episode we discuss: Algo updates - March turbulence Rel=prev/next How neural matching differs from RankBrain Code editing for AMP pages Google on Webspam Google premier partner frauds Expandable featured snippets Fetch as Google going away How to remove a sitemap from GSC Do you need schema for a featured snippet? How does Google treat duplicate content like that of laws and other legal content? How does Google evaluate quality? Mailchimp no longer works with Shopify Algo changes affecting Pinterest

Oops! I said at the beginning of the podcast that I’d talk about changes to use of rel=prev/next and subsequently forgot to talk about it. Stay tuned for more on that next week! In this week's episode we discuss: Mar 12, 2019 Core update Chrome lite pages Interesting info on url length We should avoid 500 error codes Good tips from Google on creating great product/category pages Be careful using iframes in the head Great tips for use of Javascript Local SEO: Guidelines for seasonal businesses updated Local SEO: How to add Q&A when it’s not currently offered for your client

In this episode Marie covers: Algorithm updates - Mar 12, 2019 - Big Core update Algorithm updates - Mar 6, 2019 GSC Sets shutting down Mar 28 How does Google determine dates? Mobile friendly test in lighthouse Mobile friendly tip Tip on internal linking and content consolidation robots.txt is case sensitive Tip for multi-lingual sites Ahrefs tip Google on whether they prefer HTML or PDFs Advice for image search optimization Tips for those using video content Confusion about how the Quality Raters work Confusion about the new Moz DA SEMRush glitch Google Assistant now making phone calls How to deal with reviews with no text

In this episode: Feb 27 - March 1 2019 algorithm updates New wording for structured data manual actions Google banning political advertising in Canada Changes to People Also Ask Icons and Top Stories Changes to SERPS for natural supplements Swipe to next for images What happens when you point unnatural links at a site and then redirect that site Is it ok to require a link? Best practices for images hosted on a CDN Does it make sense to use keywords to identify classes, ID’s etc. in CSS? Tips from Google on handling paginated content New series by Martin Splitt from Google on JavaScript SEO Could Angular JS cause Google to not respect a canonical? New way to report GMB spam Update to GMB guidelines

In this episode Marie covers: Feb 23-24 algorithm update MHC now taking on clients for link audits Domain-wide data in Google Search Console New Test My Site tool by Google Google Discover performance report? Chrome Scroll to Text Unlinked featured snippets Fig captions Can hidden content for the visually impaired impact rankings? Does Google adjust its algorithms for specific industries? Is it ok to use UTM tracking parameters on internal links? Search console performance drop reports Save a URL in the Wayback Machine forever Google Posts appearing in other places Google is re-opting in local businesses who opted out of Google Assistant calls GMB messaging issues

In this episode, Marie discusses all the latest changes and updates in the world of search, including: ---- Algo updates - Feb 16, 2019 Interesting recovery story Bing algo update E-A-T confirmed by Google to be important! Google+ notifications Google Docs API Mobile app properties no longer supported in GSC New featured snippets in Google News? Troubleshoot on mobile Does hreflang give you a ranking benefit How does Google use unlinked mentions? Is E-A-T connected to links? Does a site with a manual action carry a stigma? Majestic backlink filtering Local SEO: Direct review reply live in maps Local SEO: What to do when a location is closing Local SEO: Changes for Service Area Businesses ---- Search News You Can Use is Marie Haynes' Weekly Podcast where she provides useful advice, tips and challenges to help you improve your website.

In this episode, Marie discusses all the latest changes and updates in the world of search, including: ---- Algorithm updates - February 4th-7th, 2019 Large sites seeing big traffic drops New guidelines for Q&A pages Is Google killing off the url? Google’s new guide to rendering GSC consolidating search metrics to canonical URL Youtube making changes to recommended video More medical featured snippets on desktop Did AMP pages go away for a while? Double featured snippet example What happened to this site owner when they selectively chose which scripts to run? Can you add a development site to GSC Using Google sheets to translate things Schema for remote jobs Is CTR a ranking factor? Google help hangout tips Live indexing for Bing and Google Clarification from Google on the use of virtual offices Is GMB messaging broken? Is Google Assistant enabled by default in GMB? ---- Search News You Can Use is Marie Haynes' Weekly Podcast where she provides useful advice, tips and challenges to help you improve your website.

In this episode, Marie discusses all the latest changes and updates in the world of search, including: ---- No algorithm updates Security tab in GSC New Search Advocate GSC is not going away Google+ gone as of April 2 PageSpeed tool was broken Rank well by tweeting Does SSL improve rankings? Not using Gutenberg? Remove this CSS Harmful content warning for uncommon downloads Does Google pass value through links which require human interaction to be visible? You can now submit up to 10K urls to Bing Personalized message from John Mueller in a manual action What is Googlebot Speakr in GA? More related searches in image search Hashtags in Google Maps Social media icons in Knowledge Panels How to get Sold here on your GMB listingariehaynes.com/newsletter ---- Search News You Can Use is Marie Haynes' Weekly Podcast where she provides useful advice, tips and challenges to help you improve your website.

In this episode, Marie discusses all the latest changes and updates in the world of search, including: Algorithm updates - More on the January 9 update Widespread AMP errors Google’s focus on the new Search Console More on mobile first indexing Featured snippets in related searches Why is Google showing empty results in searches in the EU? Structured data tool showing more warnings Do you need to disavow “cruft” spammy links? Reminder to use Q&A markup Great tip for ranking for a popular search term Excellent tip for Google Lens Seeing a drop in impressions in GSC for local sites? You are not alone. Google can tell when a domain changes ownership A thought experiment in quantifying author expertise Seeing a drop in impressions in GSC for local sites? Here is why! Google discontinuing SMS for GMB? ---- Mariehaynes.com/newsletter ---- Search News You Can Use is Marie Haynes' Weekly Podcast where she provides useful advice, tips and challenges to help you improve your website.

In this episode, Marie discusses all the latest changes and updates in the world of search, including: No obvious algorithm updates Unnatural links can hurt a site algorithmically Coding error causes Google to ignore noindex directive How to succeed in Google news How to inspect a url in GSC for a site you don’t own How long should you keep 301 redirects in place? Tips on understanding pagination Should you disavow links from a domain with an expired security certificate? Featured snippets from PDF content Google hit with GDPR fine Site: shows redirected pages What does it mean if your knowledge panel is wrong? GMB opening date negative SEO hack fixed ---- Mariehaynes.com/newsletter ---- Search News You Can Use is Marie Haynes' Weekly Podcast where she provides useful advice, tips and challenges to help you improve your website.

In this episode, Marie discusses all the latest changes and updates in the world of search, including: Jan 7-9 Google Update New features in Search Console MFI notifications sent in batches Google removing comments from their blog posts Google teaming up with Automatic and WordPress Want a Google Analytics Demo account? New featured snippet appearance Chrome’s ad blocker live July 9 What is going on in the addiction SERPS? Tip about geolocation redirects Changes in date formatting in Google Analytics Trick to manipulate SERPS Godaddy issues Are tracking numbers okay for GMB? ---- Mariehaynes.com/newsletter ---- Search News You Can Use is Marie Haynes' Weekly Podcast where she provides useful advice, tips and challenges to help you improve your website.

In this episode: New feature for rich results Urls are here to stay Google acquires Superpod and we think that’s scary! Is it ok to use a lot of keyword anchored internal links? John Mueller’s advice on handling AMP only sites Hard advice surrounding a low quality site What does Google think when you redirect all 404’s to the homepage? Comments on featured snippets Changes to lyrics in the SERPS Is CTR a ranking factor? Ahrefs has internal link data now Small business community shutting down Your match test by Google No more unicode in local panel

In this episode: No algorithm updates Requiring a link is against Google’s TOS Best skills for a technical SEO to have Should you disavow odd foreign spam links? Sets in GSC Google creating a new social network? “How to” Schema being used for Slack Does Google use mentions? How many people work on search at Google?

In this episode, Marie discusses all the latest changes and updates in the world of search, including: Dec 17 algorithm update Medic recovery case study John Mueller’s comments on Medic Mobile first indexing turns two You may have moved to mobile first indexing Supports for old GSC reports is now gone Chrome 72 Image thumbnails in related searches Google stories Discussion on toxic links E-A-T Webinar Part 1 Does negative SEO link spam work? What if you have both a no-index and index on the same page Is Shopify good for SEO? Which links should be no-followed? Businesses seeing less traffic from Google Posts ---- Mariehaynes.com/newsletter ---- Search News You Can Use is Marie Haynes' Weekly Podcast where she provides useful advice, tips and challenges to help you improve your website.

In this episode, Marie discusses all the latest changes and updates in the world of search, including: Dec 4-6 algorithm update Chrome 71 and ads API for livestreams Changes to AMP errors Google shutting down some old search console reports What SEL learned from being de-indexed More on WordPress 5.0 Google patent talks about authorship? Google Analytics bug Google Plus shutting down earlier than expected Sundar Pichai explaining how search works in front of Congress Interview with John Mueller What is a good bounce rate? Google help hangout tips Irrelevant event spam Great use of Google Posts ---- Mariehaynes.com/newsletter ---- Search News You Can Use is Marie Haynes' Weekly Podcast where she provides useful advice, tips and challenges to help you improve your website.

In this episode, Marie discusses all the latest changes and updates in the world of search, including: Nov 30, 2018 update? Rich results for Q&A pages Google images bug How does Google use personalization? Search Engine Land de-indexed? Are you ready for Php 5.6 and WordPress 5.0? Medic recovery by removing auto translated content? Easy way to see all of your keyword rankings New way to report spammers in GMB “Sold here” feature ---- Mariehaynes.com/newsletter ---- Search News You Can Use is Marie Haynes' Weekly Podcast where she provides useful advice, tips and challenges to help you improve your website.

In this episode, Marie discusses all the latest changes and updates in the world of search, including: November 23-36 updates Are the latest algorithm updates connected to link quality? Zero search results for some queries Featured snippet carousels Fewer images and video carousels in the SERPS More on the Google news indexing bug Pipes or dashes in titles? Social engineering content detected Local Search Ranking Factors survey New signup process for SAB in GMB Can you put third party reviews on your site? Blacksmiths have disappeared from Scotland GMB insights - extra info is delayed ---- Mariehaynes.com/newsletter Mariehaynes.com/algo-changes-and-more/ ---- Search News You Can Use is Marie Haynes' Weekly Podcast where she provides useful news, advice and tips to help you improve your website.

In this episode, Marie discusses all the latest changes and updates in the world of search, including: Algorithm updates - November 16 User comments in the Google search results? Are Google’s featured snippets ethical? Filter event listings in GSC Interesting content creation tool Healthline.com sees big drops Will Google index urls that redirect? Google help hangout tips -what does discovered, not indexed mean? -What does temporarily unreachable in fetch and render mean? More up to date data in GMB insights Get a quote button in Google Local Service Ads Does getting more citations impact ranking? Big discussion on whether E-A-T is a ranking factor ---- Mariehaynes.com/newsletter Mariehaynes.com/algo-changes-and-more/ ---- Search News You Can Use is Marie Haynes' Weekly Podcast where she provides useful news, advice and tips to help you improve your website.

In this episode, Marie discusses all the latest changes and updates in the world of search, including: Algorithm updates - Nov 10-12, 2018 and probably November 16 Have quality updates improved the search results? Fantastic audit information right in Chrome Does Google use info from the BBB as a ranking factor? Increase in PAA boxes More on the Google News Indexing issues Be careful with rel=“preload” Should your logo be wrapped in an H1 tag? Tip for resizing images Interesting disavow information WordPress 5.0 and Gutenberg Increases after making changes to product pages Can you ask Google to not index just part of a page? New GMB app Will GMB give us a longer time for insights? GMB listing hijacked ---- Mariehaynes.com/newsletter Mariehaynes.com/algo-changes-and-more/ ---- Search News You Can Use is Marie Haynes' Weekly Podcast where she provides useful news, advice and tips to help you improve your website.

In this episode, Marie discusses all the latest changes and updates in the world of search, including: Oct 31 and Nov 5 Algorithm Update Quality hit recovery story New features on Bing Chrome 71 changes Can removing spammy UGC cause improvements in rankings? Difference between People also ask and People also search Is domain age a ranking factor? Comments are a ranking factor GSC ranking stats in the SERPS Google asking for permission for Google Assistant bookings Big changes for Service Area Businesses Tips for getting more voice searches ---- Mariehaynes.com/newsletter Mariehaynes.com/algo-changes-and-more/ ---- Search News You Can Use is Marie Haynes' Weekly Podcast where she provides useful news, advice and tips to help you improve your website.

In this episode, Marie discusses all the latest changes and updates in the world of search, including: Oct 21-24 algorithm update - related to links? Interesting connection between Penguin and Medic Double featured snippets Having trouble being seen in Google news? Lost your rich snippets? Search Console notifying users of slow pages Does the location of content on a page matter? Two ways to see historical robots.txt files Google caches Javascript and CSS for a long time Google news is eating up data New info on meta descriptions PWAs in Chrome 70 Inurl searches on Ahrefs Should you put hreflang in your sitemap? Does having a physical address speak to your E-A-T? SEMRush is looking for writers What does “submitted url has a crawl issue” mean? Good info for people who run affiliate sites Great tip from John Mueller on author E-A-T Ratings without reviews being removed? Best size of image for Google posts. Could beacons trigger more users to leave a review? ---- Mariehaynes.com/newsletter Mariehaynes.com/algo-changes-and-more/ ---- Search News You Can Use is Marie Haynes' Weekly Podcast where she provides useful news, advice and tips to help you improve your website.

In this episode, Marie discusses all the latest changes and updates in the world of search, including: October 15, 2018 algorithm update Is any site that sells products YMYL? Adding content to local pages can help improve rankings Mobile First Indexing cache bug is fixed Tips from Aleyda Solis on internationalization in SEO Chrome 70 has some interesting changes How many htaccess redirects are too many? Tips from Jennifer Slegg and Paul Macnamara on the Quality Raters’ Guidelines Local pack now showing booking and reservation buttons People also search…in the local results Slideshow images in local pack Great tip for using Q&A in the SERPS ---- Mariehaynes.com/newsletter Mariehaynes.com/algo-changes-and-more/ ---- Search News You Can Use is Marie Haynes' Weekly Podcast where she provides useful news, advice and tips to help you improve your website.

In this episode, Marie discusses all the latest changes and updates in the world of search, including: -Confirmed core quality update - likely all about trust. https://www.mariehaynes.com/the-september-27-early-october-algorithm-update-was-likely-about-googles-ability-to-assess-trust/ -Are these updates related to mobile first indexing? -Google Plus shutting down -More PAA boxes in search results -Monetization options for Google Assistant -Work-around to see the cache of a page moved to MFI -How to tell if you’re getting traffic from the new Google discover feed -Bing submit url still borked -How to do a quick E-A-T check -Increased crawl activity may mean a move to MFI is coming -Are .edu links more valuable? -What happens if Google sees conflict meta robots tags on a page? -Moz has acquired Stat -GMB bug for manually reviewing locations -Google Posts increased to 1500 characters -Family led attribute no longer available -Trending this week in GMB? ---- Mariehaynes.com/newsletter Mariehaynes.com/algo-changes-and-more/ ---- Search News You Can Use is Marie Haynes' Weekly Podcast where she provides useful news, advice and tips to help you improve your website.

In this episode, Marie discusses all the latest changes and updates in the world of search, including: Algorithm Updates - September 27 and October 1 Google bug for urls with a "+" in them Authority is a confirmed ranking factor Can a Panda hit site recover? Does it matter how many noindexed pages you have? How long does it take a page to get reindexed after an accidental robots block? Does Google have specific algorithms for individual industries? Google showing site stats in the SERPS Can bad links hurt your rankings? Wikipedia now pointing broken links at archive.org. How can we take advantage of this? Can poor code hurt your rankings? Did Google really say that all link building is bad? Tool for scraping People Also Asks Google posts no longer at the top of the Knowledge panel ---- Mariehaynes.com/newsletter Mariehaynes.com/algo-changes-and-more/ ---- Search News You Can Use is Marie Haynes' Weekly Podcast where she provides useful news, advice and tips to help you improve your website.

In this episode, Marie discusses all the latest changes and updates in the world of search, including: Algorithm updates Bug in GSC indexing status When you get the MFI email, when did the switch happen? Above the fold - how is it measured with mobile first indexing? Updates to Google search What are those blue checkmarks in the SERPS? How long will it take for all sites to be moved to Mobile first indexing? Page titles in GA How many businesses are using Google posts? Changes to the local search forum Is Yelp going against Google’s TOS? ---- Mariehaynes.com/newsletter Mariehaynes.com/algo-changes-and-more/ ---- Search News You Can Use is Marie Haynes' Weekly Podcast where she provides useful news, advice and tips to help you improve your website.

In this episode, Marie discusses all the latest changes and updates in the world of search, including: Sep 17 Algorithm Update Sep 8-11 possible local update Do the Quality Raters’ Guidelines really reflect what Google’s algorithms do? More sites moved to mobile first indexing Open governance for AMP No more public submission of urls for Bing IQ bubbles in featured snippets How to block Google from crawling PDFs Does WordPress give you a ranking advantage? More from Google on whether content pruning can help More info from Google on whether guest posting for links is ok Screaming Frog update Opening day info in GMB Can you run a contest to get more reviews? ---- Mariehaynes.com/newsletter Mariehaynes.com/algo-changes-and-more/ ---- Search News You Can Use is Marie Haynes' Weekly Podcast where she provides useful news, advice and tips to help you improve your website.

In this episode, Marie discusses all the latest changes and updates in the world of search, including: -Algorithm updates - Sep 8-11 - Possible update -GSC error reporting is wrong -Manual actions can expire -Chrome 69 is live - and SEOs don’t like it! -Is it ok to scrape Google? -Example of a big site improperly using a canonical -Can whitespace cause page layout demotions? -New type of manual action -Update on my site that saw a traffic drop with mobile first indexing -More on Author E-A-T -Some reviews are worth more than others. -You can’t ask for Yelp reviews, but you can do this...! ---- Mariehaynes.com/newsletter Mariehaynes.com/algo-changes-and-more/ ---- Search News You Can Use is Marie Haynes' Weekly Podcast where she provides useful news, advice and tips to help you improve your website.

In this episode, Marie discusses all the latest changes and updates in the world of search, including: Algorithm Updates - more info on the impact of the July 31 local update Manual actions viewer is now in beta GSC Is author E-A-T really that important? Is it ok to get a followed link by sponsoring a local team? Should you be using schema to add dates to your articles? An example of a really good review site Google ignores most .edu links What does it mean if there is no cached page for your site? Disavowing for negative SEO? How to change info in your knowledge panel Interesting Pure Spam penalty example ---- Mariehaynes.com/newsletter Mariehaynes.com/algo-changes-and-more/ ---- Search News You Can Use is Marie Haynes' Weekly Podcast where she provides useful news, advice and tips to help you improve your website.

In this episode, Marie discusses all the latest changes and updates in the world of search, including: -Latest on the August 1 update -Possible August 22 and August 27 small update? -Changes to how GSC reports data -More changes in video carousels -100,000 links coming to you soon in GSC -Is it ok to redirect a lot of urls to your home page? -When Google comments on your PBN strategy -Can low quality forum content hurt your site? -Did acquiring the Point Blank SEO blog help Backlinko’s rankings? -Plus Codes in GMB -Veteran Led business attribute in GMB ---- Mariehaynes.com/newsletter Mariehaynes.com/algo-changes-and-more/ ---- Search News You Can Use is Marie Haynes' Weekly Podcast where she provides useful news, advice and tips to help you improve your website.

In this episode, Marie discusses all the latest changes and updates in the world of search, including: The latest on the August 1 "Medic" Update Possible algorithm update August 17/18 Links report now available in Google Search Console Beta New expanded featured snippets Another tip for finding content on your site that Google considers lower quality Does it matter where your content is positioned on a page? Are you making this mistake that could hurt you in mobile first indexing? Is Google handing out more manual actions? Interesting Google Posts examples ---- Mariehaynes.com/newsletter Mariehaynes.com/algo-changes-and-more/ ---- Search News You Can Use is Marie Haynes' Weekly Podcast where she provides useful news, advice and tips to help you improve your website.

In this episode, Marie discusses all the latest changes and updates in the world of search, including: The latest on the August 1 (Medic) update Possible update August 13, 2018 23 Questions for Panda hit sites GSC additions Related searches now in image search Changes for Q&A sites in SERPS Disavowing entire TLDs? Local SEO: View previous posts in Knowledge Graph Local SEO: Door Dash ads now in Canada Local SEO: Your past visits ---- Mariehaynes.com/newsletter Mariehaynes.com/algo-changes-and-more/ ---- Search News You Can Use is Marie Haynes' Weekly Podcast where she provides useful news, advice and tips to help you improve your website.

In this episode, Marie discusses all the latest changes and updates in the world of search, including: A lot of discussion on the Aug 1, 2018 algorithm update Google SOS Red alerts Update to index coverage report Is it ok to ask for links? More mobile first indexing emails going out Google returns to China New structured data recommendations Google posts insights Reserve with Google is now in the UK Good redirect detection tool ---- Mariehaynes.com/newsletter Mariehaynes.com/algo-changes-and-more/ ---- Search News You Can Use is Marie Haynes' Weekly Podcast where she provides useful news, advice and tips to help you improve your website.

In this episode, Marie discusses all the latest changes and updates in the world of search, including: Google’s Quality Raters Guidelines Massive Google Algorithm Update - August 1st Danny Sullivan comments - Update is related to the March 9th update Google Events are now live Google Assistant update - Speakable markup URL submit function no longer available Can Multiple DMCA requests hurt your rankings? Can self made links help a site? The location of your sever is no longer a ranking factor How long for pages to be re-indexed after a penalty is removed Google’s top contributors rebranded Google Maps Floor Plan and API Bing Webmaster tools now using JSON-LD ---- Mariehaynes.com/newsletter ---- Search News You Can Use is Marie Haynes' Weekly Podcast where she provides useful news, advice and tips to help you improve your website.

In this episode, Marie discusses all the latest changes and updates in the world of search, including: Algorithm updates - July 16 and July 21 - Possibly related to Mobile New Chrome update marking pages as insecure Quality Raters Guidelines updated More sites moved to Mobile First Indexing Changes to autogenerated content guidelines Discussion on content pruning Trump Google bomb Broken link building case study Videos ranking differently on Youtube and Google Jordan Kasteler - the SEO community mourns a loss Google My Business notifications when a listing goes live Dealing with GMB duplicates Changing the pin for a business ---- Mariehaynes.com/newsletter ---- Search News You Can Use is Marie Haynes' Weekly Podcast where she provides useful news, advice and tips to help you improve your website.

In this episode, Marie discusses all the latest changes and updates in the world of search, including: Page Speed Update impact - July 9th 2018 More API data for GSC How accurate is GSC ranking data Great link bait campaign - Siege media Does changing your publication date help with rankings? Is it ok to have multiple pages targeting the same keyword? CTA in Google Posts Can reviews help with rankings? Tip that can improve local rankings quickly. Google My Business Insights Tips on Reviews from Mozcon Test - does CTR affect rankings ---- Mariehaynes.com/newsletter ---- Search News You Can Use is Marie Haynes' Weekly Podcast where she provides useful advice, tips and challenges to help you improve your website.

In this episode, Marie discusses all the latest changes and updates in the world of search, including: - Google Page Speed algorithm update - AMP urls and page speed -If your desktop version is slow, it’s the page that ppl see on mobile that counts. - Mobile First Indexing can hurt rankings - URL inspection tool live for everyone - Meta refresh = redirect - SSL warning - ppl click back 37.6% of the time. - You can remove videos from the SERPS by: - Disallowing crawling of the file and thumbnail image. - Submitting a video sitemap with an expiration date in the past. - Traffic drop mystery case - Free paid newsletter subscirption for most helpful answer. - Dada Ono - 40 sites for page speed improvements. Rankings up across the board - SEO Quality workshop - Aug 10 - UTM tracking for local clicks - GrabGrub and Doordash are in knowledge panel - adds extra cost to businesses. ---- Mariehaynes.com/newsletter ---- Search News You Can Use is Marie Haynes' Weekly Podcast where she provides useful advice, tips and challenges to help you improve your website.

In this episode, Marie discusses all the latest changes and updates in the world of search, including: - Her visit to Finland and the SEM Rush Conference - Mobile First Indexing - Emails sent out by Google - Google Search Console Beta - Inspect URLs - PageSpeed - Major speed update July 2018 - Press Release Links - does Google know to ignore these? - SEO and Forbes Controversy - Using Google translated content on your site - Google Data Studio now with 16 months of data - Embedding reviews on your site - Red Hen Restaurant and bad press - Long Click - In the Plex by Steven Levy ---- Mariehaynes.com/newsletter ---- Search News You Can Use is Marie Haynes' Weekly Podcast where she provides useful advice, tips and challenges to help you improve your website.

In this episode, Marie discusses all the latest changes and updates in the world of search, including: - June 17th & 18th major organic traffic fluctuations - Possibly link related - Temporary ranking improvements moving to https - Video Carousels are becoming more prevalent in Google SERPS - Keyword Stuffing won’t cause a page to de-index - Google adds Prayer time boxes - Search Console adds directories - Discussing Safe Search - How long does it take to get unfiltered by Safe Search once you have removed adult content? - Search Console rolling out features for specific URLs - Pagespeed Insights able to test the entire site - Content creation tips - Web light counting in analytics correctly - Setting up Google alerts for brand name - Google Project Beacon - Anonymous Google reviews officially gone - March 9th Algorithm update and news related sites ---- Mariehaynes.com/newsletter ---- Search News You Can Use is Marie Haynes' Weekly Podcast where she provides useful advice, tips and challenges to help you improve your website.

In this episode, Marie discusses all the latest changes and updates in the world of search, including: June 8th - Google Algorithm Update - Panda or Quality Related June 16th - Possible Google Algorithm Update Rumours of manual actions sent out by Google Web Light Filter can be seen in Search Console More information on Mobile First Indexing (MFI) Google Search Console API now has access to 16 Months of Data More Encouragement to move your site to HTTPS Links disappearing from GSC link count Bing starts supporting AMP and JSON-LD Google adds new search feature for future students AMP Pages causing duplicate content Google Re-crawling 404 pages Influx of adult links to website Is translated content considered duplicate content? Study on No-followed links for contributor-driven content sites Do social signals affect SEO? Local SEO and Google My Business Knowledge panel now showing return policies GMB attribute for venues that show sporting events ---- Mariehaynes.com/newsletter ---- Search News You Can Use is Marie Haynes' Weekly Podcast where she provides useful advice, tips and challenges to help you improve your website.

Search News You Can Use is Marie Haynes' Weekly Podcast where she provides useful advice, tips and challenges to help you improve your website. During the podcast she breaks down the most interesting and important changes that have happened in SEO and the world of search! Mariehaynes.com/newsletter

Search News You Can Use is Marie Haynes' Weekly Podcast where she provides useful advice, tips and challenges to help you improve your website. During the podcast she breaks down the most interesting and important changes that have happened in SEO and the world of search! Mariehaynes.com/newsletter

Search News You Can Use is Marie Haynes' Weekly Podcast where she provides useful advice, tips and challenges to help you improve your website. During the podcast she breaks down the most interesting and important changes that have happened in SEO and the world of search! Mariehaynes.com/newsletter

Search News You Can Use is Marie Haynes' Weekly Podcast where she provides useful advice, tips and challenges to help you improve your website. During the podcast she breaks down the most interesting and important changes that have happened in SEO and the world of search! Mariehaynes.com/newsletter

Search News You Can Use is Marie Haynes' Weekly Podcast where she provides useful advice, tips and challenges to help you improve your website. During the podcast she breaks down the most interesting and important changes that have happened in SEO and the world of search! Mariehaynes.com/newsletter

Search News You Can Use is Marie Haynes' Weekly Podcast where she provides useful advice, tips and challenges to help you improve your website. During the podcast she breaks down the most interesting and important changes that have happened in SEO and the world of search! Mariehaynes.com/newsletter

Search News You Can Use is Marie Haynes' Weekly Podcast where she provides useful advice, tips and challenges to help you improve your website. During the podcast she breaks down the most interesting and important changes that have happened in SEO and the world of search!

MarieHaynes.com/Newsletter Search News You Can Use is Marie Haynes' Weekly Podcast where she provides useful advice, tips and challenges to help you improve your website. During the podcast she breaks down the most interesting and important changes that have happened in SEO and the world of search!