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Product Growth Podcast
The latest insights into how great products grow, how to be a better PM or product leader, and how to get a PM job.
37 avsnitt • Längd: 105 min • Veckovis: Lördag
Om podden
The latest insights into how great products grow, how to be a better PM or product leader, and how to get a PM job.
www.news.aakashg.com
The podcast Product Growth Podcast is created by Aakash Gupta. The podcast and the artwork on this page are embedded on this page using the public podcast feed (RSS).
Avsnitt
The Scrum and Agile Identity Crisis with Maria Chec, Host of Agile State of Mind
21 december 2024 |
111 min
In today’s episode, Maria Chec unpacks the identity crisis Agile faces in 2024, why roles like Scrum Masters and Agile Coaches are under fire, and how teams can move beyond rigid frameworks to drive real collaboration and value.
This is a must-listen for PMs who want to master evolving Agile practices, tailor frameworks like SAFe to their needs, and unlock tools like Kanban and user story mapping to streamline workflows and foster high-performing teams.
In today's episode, we cover:
Why Agile Thrives in Europe More Than the U.S. — 00:00:27
Agile’s Role in Digital Transformation Companies — 00:07:00
Rewriting the Playbook for Transformation — 00:09:38
The Blurred Lines Between Product Operations and Producers — 00:20:56
Why PMs Are Pushing Back Against Agile Roles — 00:23:47
The Future of Product Teams: Agile, Evolved — 00:32:55
Agile Compensation: What’s the Value? — 00:40:20
The Rise and Fall of the Agile Brand — 00:47:43
The Shift to PMs and Engineering Leaders — 00:50:52
SAFe: Friend or Foe? — 1:02:20
User Story Mapping: The Unsung Hero of Collaboration — 1:07:05
Agile vs. Scrum: What’s the Difference? — 1:12:33
The Key Ingredients of Scrum — 1:20:26
Sprint Planning in a Meeting-Averse World — 1:26:22
Principles Over Processes: Agile’s Next Step — 1:32:01
Kanban: The Flexible Framework You’re Overlooking — 1:35:30
Brought to you by:
Zeda.io: Discovery platform to turn your VoC into product insights
WorkOS: Your App, Enterprise Ready
Dovetail: The Fastest Way to Understand Your Customer
Where to find Maria:
To advertise in the podcast, email productgrowthppp at gmail dot com.
We have some great podcasts coming from Mona Gandhi, Gautham Krishnan, and Aishwarya Ashok. I’m so excited to share them with all of you.
Get full access to Product Growth at www.news.aakashg.com/subscribe
How to Drive Growth in B2B Products with, Ben Williams 2x VP of Product @Synk, CloudBees
18 december 2024 |
111 min
In this episode, Ben breaks down why simplifying products unlocks growth, how Product-Led Growth (PLG) principles are transforming B2B, how to align growth models and product state frameworks, prioritize actions that drive activation, and improve user retention.
This episode will transform how you think about product growth, engagement, and retention.
In today's episode, we cover:
Why most B2B products are over-engineered — 00:00:21
“Every company will need to become product-led eventually” — 00:09:19
What companies shouldn’t pursue PLG — 00:17:58
Why zero-commission sales are perfect for PLG — 00:23:16
Product-Led Sales 101 — 00:25:46
Improving pricing and packaging — 00:28:52
How to build effective growth models — 00:34:35
Balancing collaboration between teams — 00:47:39
What engagement states really are — 00:52:16
Why you shouldn’t focus directly on retention — 01:01:27
How Snyk brought in a million developers per month — 01:10:03
Explaining the “Feel > See > Hear” model — 01:16:03
Landing a role at a $7 billion company — 01:24:06
“The best time to search for a job is when you already have one” — 01:32:06
Who Ben is listening to these days — 01:46:42
Brought to you by:
Enterpret: Transform customer feedback into product growth with custom AI
WorkOS: Your App, Enterprise Ready
Dovetail: The Fastest Way to Understand Your Customer
Where to find Ben:
To advertise in the podcast, email productgrowthppp at gmail dot com.
We have some great podcasts coming from Maria Chec, Mona Gandhi, and Gautham Krishnan. I’m so excited to share them with all of you.
Get full access to Product Growth at www.news.aakashg.com/subscribe
Onboarding Done Right: A Masterclass with Ramli John, Author of Product-Led Onboarding
14 december 2024 |
111 min
In this episode, Ramli John dives deep into the biggest onboarding mistakes teams make and shares proven strategies to optimize the process — personalization, behavior-driven emails, outreach, and identifying key upgrade moments for monetization.
If you want to reduce churn, improve retention, and create onboarding experiences that turn users into loyal fans, this episode is for you.
Agenda:
What Everyone Gets Wrong About Onboarding — 00:00:27
The Onboarding Lessons from CrossFit — 00:03:34
Is This the Best Onboarding Technique You Haven’t Tried Yet? — 00:08:18
What Makes Duolingo’s Onboarding So Addictive? — 00:10:39
Why Most Onboarding Problems Are Really Messaging Issues — 00:23:01
The Best Onboarding Emails That Actually Work — 00:33:10
Outreach Done Right: The Art of Engaging Free Users — 00:38:05
How Onboarding Can Be a Secret Monetization Weapon — 00:41:17
Laid Off? Here’s the Job Advice You Need Now — 00:57:37
The Biggest PLG Motion Mistakes Companies Keep Making — 01:02:47
A Framework to Turn Free Users into Paying Customers — 01:08:28
Great Marketing: Why It Should Attract AND Repel — 01:15:43
Head of Growth Role: Should You Take It or Run? — 01:19:56
Brainstorming That Actually Gets Results — 01:28:04
AI Tools to Increase Your Productivity — 01:31:52
From 9-to-5 to Solopreneur — 01:35:55
How to Sell Thousands of Copies — 01:43:58
Books, Newsletters, and Resources — 01:47:01
Brought to you by:
Zeda.io: Discovery platform to turn your VoC into product insights
Statsig: The complete platform for Product Growth
SectaLabs: Professional headshots from regular selfies
Where to find Ramli:
To advertise in the podcast, email productgrowthppp at gmail dot com.
We have some great podcasts coming from Ben Williams, Maria Chec, and Mona Gandhi. I’m so excited to share them with all of you.
Get full access to Product Growth at www.news.aakashg.com/subscribe
How to Succeed as a Head of Growth, with Andrew Capland, 2x Head of Growth at Wistia, Postscript
11 december 2024 |
110 min
Andrew Capland reveals the truth behind short tenures, the realities of building successful growth teams and the playbook for sustainable success.
This episode covers the secrets of monetization, frameworks behind data-driven growth models, creating personalised onboarding flows that drive retention, and how to succeed as a growth leader.
Agenda:
Why do growth leaders have such short tenures? - 00:00:26
What’s the real taxonomy of growth roles? - 00:07:33
Common growth role pitfalls and how to avoid them - 00:10:45
Imposter syndrome and how to overcome it - 00:19:35
Why Growth is the fastest-growing function - 00:25:59
Structuring and scaling a winning growth team - 00:32:15
Why documenting how your growth team works can transform your outcomes - 00:38:20
Flexibility vs. focus: The big debate in growth teams - 00:42:17
Mastering the art of creating actionable growth models - 00:47:21
Power and pain of pricing strategies - 00:53:54
Turning anti-conversions into wins - 01:03:24
The framework for optimizing growth managers performance - 01:08:49
When growth teams outgrow themselves and merge back into core teams - 01:15:57
Actionable tips to stand out and land interviews in growth roles - 01:26:55
Career lessons for succeeding and staying ahead in growth roles - 01:30:53
Watch out for these red flags that sabotage growth careers - 01:33:30
What makes the ideal head of growth? - 01:38:37
Proven questions to identify standout talent for growth teams - 01:45:31
Key lessons from product failures and growth missteps - 01:47:39
Brought to you by:
June.so: Customer analytics for product focused teams
Dovetail: The Fastest Way to Understand Your Customer
Where to find Tibo:
To advertise in the podcast, email productgrowthppp at gmail dot com.
We have some great podcasts coming from Ramli John, Ben Williams, and Maria Chec. I’m so excited to share them with all of you.
Get full access to Product Growth at www.news.aakashg.com/subscribe
How to Get a Product Leadership Job, with Collin Lernell, 3x Sr. Dir of Product (Udacity, Noom, Patreon)
7 december 2024 |
133 min
In today’s episode, Colin Lernell, Senior Product Director (Patreon, Noom, Udacity) unveils the secrets of the hidden job market for product leaders, revealing how to create a "market of one" positioning, build a reputation that opens doors, and leverage networking to land unlisted roles.
He also shares actionable advice on optimizing LinkedIn profiles, crafting impactful outreach, and navigating the realities of pre-IPO versus Big Tech opportunities.
Agenda:
What People Get Wrong About Product Leadership Job Searches — 00:00:47
How to Conduct a Reputation-Based Job Search — 00:01:25
Misconceptions About Reputation — 00:07:41
Balancing Content Creation with Your Job Responsibilities — 00:09:56
The Most Effective Channel for Job Searches — 00:13:16
Understanding Candidate-Market Fit — 00:16:51
How to Get in Front of Top Recruiters — 00:21:40
Optimizing Your LinkedIn Profile — 00:30:58
The Psychology of Interviewee — 00:39:29
Should You Accept a Downgraded Role? — 00:47:27
The Reality of Taking Equity as a Product Leadership Candidate — 00:57:27
The Current Interview Process for Product Leaders — 01:03:18
Four to Five Interviews but No Offers—What’s Going Wrong? — 01:11:56
If You’re in a Full-Time Job Search, Listen to This — 01:20:58
Should You Write 'Laid Off' on Your Resume? — 01:23:46
Negotiation 101 — 01:27:55
Should You Ask for More During Negotiations? — 01:43:17
Negotiating a $1.2 Million Offer to $1.5 Million — 01:50:58
What’s a Reasonable Amount to Negotiate? — 01:58:29
Why You Should Continue Job Searching Even After Accepting an Offer — 02:06:37
Brought to you by:
Zeda.io: Discovery platform to turn your VoC into product insights
Statsig: The complete platform for Product Growth
SectaLabs: Professional headshots from regular selfies
Where to find Colin:
To advertise in the podcast, email productgrowthppp at gmail dot com.
We have some great podcasts coming from Andrew Capland, Ramli John, and Ben Williams. I’m so excited to share them with all of you.
Get full access to Product Growth at www.news.aakashg.com/subscribe
Mastering Product Strategy With Melissa Perri, Author of Escaping the Build Trap
3 december 2024 |
141 min
In today’s episode, Melissa pulls back the curtain on what product strategy really is (and isn’t), how to scale high-performing teams without losing focus, and the biggest mistakes PMs make when balancing user needs and business goals.
This is a masterclass for PMs at every stage who want to excel at rethinking roadmaps, avoiding execution traps, and building products that drive measurable outcomes — not just features.
Agenda:
Are You Stuck in the "Build Trap"? Here’s What It Means — 00:00:14
Founder Mode: Why It’s a Double-Edged Sword — 00:07:58
The Science Behind Crafting a Winning Strategy — 00:13:17
Company vs. Product Strategy: What Most PMs Get Wrong — 00:21:34
What Really Defines Product Strategy? — 00:29:34
The 5 Layers of Strategy Every PM Must Master — 00:33:18
Empowering Teams: The Secret to Unlocking Their Full Potential — 00:39:26
From Tactical to Strategic: A Roadmap for Junior PMs — 00:48:11
How to Create Game-Changing Initiative Lists as a PM — 01:02:41
Why PMs Are Losing Their Seats at the Figma Table — 01:09:36
Prioritization Perfected: Mastering the Cost of Delay Concept — 01:18:29
The Untold Truths About Product Operations — 01:23:22
Scaling Up? Beware of These Common Team Mistakes — 01:32:15
“Product Kata”: The Iterative Framework That Drives Success — 01:35:59
Keeping Up With the Rapid Evolution of Product Management — 01:43:41
How to Land Your Dream PM Job: Proven Advice That Works — 01:52:23
Behind the Curtain: A Business Breakdown You Need to Hear — 02:02:59
Brought to you by:
Enterpret: Transform customer feedback into product growth with custom AI
Anvil : The fastest way to build software for automating documents
Dovetail: The Fastest Way to Understand Your Customer
Where to find Melissa:
To advertise in the podcast, email productgrowthppp at gmail dot com.
We have some great podcasts coming from Colin Lernell, Andrew Capland, and Ramli John. I’m so excited to share them with all of you.
Get full access to Product Growth at www.news.aakashg.com/subscribe
How Tibo Sold over $10M in SaaS Products by Breaking All the Rules of Traditional Product Building
29 november 2024 |
112 min
As I’ve often said, PMs and aspiring PMs can learn a lot from the scrappy, relentless mindset of solopreneurs and indie hackers. Today’s episode is a masterclass in just that.
In this podcast, he pulls back the curtain on rapid product validation, the perils of building on third-party platforms, leveraging AI to slash development costs, and why distribution — not just the product itself —is the ultimate key to success.
Agenda:
His initial journey and reflections — 00:00:41
Story behind shipping 11 products before mega hits — 00:13:25
Giving away 25% equity to a Twitter influencer — 00:18:58
The “hows” and “whys” of partnerships — 00:23:02
Getting suspended on LinkedIn — 00:28:14
Becoming Product Hunt Maker of the Year — 00:36:32
Going from paying $0 to paying $42K/mo for Twitter API costs — 00:45:16
Selling TweetHunter and Taplio to Lempire for $8 million — 00:51:44
Should you reduce prices to reduce churn? — 00:58:46
Acquiring new projects (Feather and Revid) — 01:01:01
Story behind getting kicked out of Beehiiv — 01:03:45
Why and how PMs should build with AI — 01:10:33
Building your personal brand a.k.a. distribution — 01:24:32
Why revenue is the best idea validation — 01:26:45
Criteria for deciding which ideas to build — 01:28:18
What do you think about the product manager role? — 01:41:14
Pros and cons of building in public — 01:44:37
Managing time as a product builder — 01:48:49
Brought to you by:
June.so: Customer analytics for product focused teams
Dovetail: The Fastest Way to Understand Your Customer
SectaLabs: Professional headshots from regular selfies
Where to find Tibo:
To advertise in the podcast, email productgrowthppp at gmail dot com.
We have some great podcasts coming with Melissa Perri, Colin Lernell, and Andrew Capland. I’m so excited to share them with all of you.
Get full access to Product Growth at www.news.aakashg.com/subscribe
What it means to be Design-Led, with Benjamin Humphrey (Former Growth Designer at Atlassian, CEO at Dovetail)
27 november 2024 |
109 min
In this episode, Benjamin Humphrey, CEO and founder of Dovetail, takes us inside the methods that have propelled his company to become a $970M platform, trusted by industry giants like Google, Shopify, and Notion.
Benjamin unpacks the philosophy behind design-led growth, emphasizing the power of intuitive, user-centric products and how his team prioritizes pushing features to 100% completion.
In today's episode, we cover:
Why Dovetail Was Built – 00:00:10
The Consumerization of Enterprise Software – 00:02:45
Dovetail’s PLG Philosophy: Building for End Users – 00:05:01
Building Teams That Own Problems – 00:14:30
When Founders Should Hire PMs – 00:18:05
What It Means to Be Design-Led and Product-Led – 00:21:10
Balancing Speed and Quality in Product Development – 00:24:20
Planning with Design Vision Workshops – 00:27:00
Scaling Without Outbound Sales – 00:30:40
The PLG Iceberg Explained – 00:34:05
Driving User Activation – 00:37:50
Turning Users Into Advocates – 00:42:15
Pricing and Packaging as a Growth Lever – 00:46:05
Integrating AI Thoughtfully – 00:50:30
Common AI Feature Design Mistakes – 00:55:10
Refining Features for Impact – 00:59:25
Staying Ahead in the AI Space – 01:03:15
Lessons from Features That Didn’t Work – 01:07:10
Collaborating Between PMs and Designers – 01:12:45
Replacing PRDs with Storytelling – 01:17:30
Figma’s Role in Collaboration – 01:21:20
Productivity Systems of a CEO – 01:25:15
Using AI Tools Like ChatGPT – 01:28:40
Lessons from the Jira Growth Team – 01:34:25
The Future of Product Management – 01:40:10
Advice for Aspiring Founders – 01:43:00
Lightning Round: Favorite Tools and Lessons – 01:45:20
Why Product Quality Always Wins – 01:47:15
Brought to you by:
Zeda.io: Discovery platform to turn your Voice of Customer into product insights
Dovetail: The Fastest Way to Understand Your Customer
SectaLabs:
Where to find Benjamin
To advertise in the podcast, email productgrowthppp at gmail dot com.
We have some great podcasts coming Thibault Louis-Lucas, aMelissa Perri, and Colin Lernell. I’m so excited to share them with all of you.
Get full access to Product Growth at www.news.aakashg.com/subscribe
How to Do Product Discovery Right with Pawel Huryn, 175K+ on LinkedIn, Senior PM and Author
21 november 2024 |
92 min
This episode is a masterclass in modern product management—featuring cutting-edge frameworks, actionable strategies, AI integration, competitive edge tactics, and aligning product goals with overarching business objectives.
In today's episode, we cover:
Junior PM Roles Are Done – 00:02:17
Why Talking to Customers Alone Isn’t Enough – 00:07:44
Balancing Team Empowerment with Team Maturity – 00:10:26
Do We Need a Clear Definition of the Product Trio? – 00:17:49
What’s Wrong with the Famous Double Diamond Framework? – 00:22:18
Fixing the Double Diamond Framework – 00:24:04
The Triple Diamond Framework Explained – 00:27:20
The Three Types of Product Metrics – 00:37:44
How Do Metrics Differ From Teresa Torres’ Product Outcomes? – 00:38:13
How Strategy Differs From a Business Model – 00:44:43
What’s Wrong with Popular Strategy Canvases? – 00:46:57
Why Managing Risks Is the Heart of PM – 00:53:06
The Main Types of Risks in Product Management – 00:54:11
Extending the Opportunity Solution Tree (OST) – 01:00:32
How to Prioritize Ideas Effectively – 01:07:16
Why the ICE Framework Is Practical for Prioritization – 01:10:25
Growing 100K+ Followers on LinkedIn in 12 Months – 01:12:38
How to Start a Post With a Great Hook – 01:14:10
Examples of Bad Hooks and How to Upgrade Them – 01:16:45
The Rules for Crafting a Message That Resonates – 01:19:12
Driving Action With an Effective CTA – 01:21:38
Checklist for Creating a Stellar LinkedIn Post – 01:23:42
Best Systems for Growing a Newsletter – 01:27:08
Managing Content Creation Alongside a Full-Time Job – 01:30:46
Tips for Writing Substack Notes That Perform Well – 01:33:22
Adjusting Copywriting for SEO Success – 01:35:18
Top Use Cases for AI in Product Management – 01:38:07
Should PMs Create Content? – 01:40:32
How to Avoid Burnout as a PM – 01:42:44
Modern PM Practices – 01:45:12
Brought to you by:
June.so: Customer analytics for product focused teams
Sprig: Build products for people not data points
Dovetail: The Fastest Way to Understand Your Customer
Where to find Pawel:
To advertise in the podcast, email productgrowthppp at gmail dot com.
We have some great podcasts coming Benjamin Humphrey, Thibault Louis-Lucas, and Melissa Perri. I’m so excited to share them with all of you.
Get full access to Product Growth at www.news.aakashg.com/subscribe
How to Win on TikTok and Medium with Professor Aaron Dinin, 100K+ on each
17 november 2024 |
126 min
In this episode, we dive into the foundations of social media success with Aaron Dinin, Duke University Faculty in Innovation and Entrepreneurship.
With a PhD in English literature and a background as a tech entrepreneur, Aaron brings a unique lens to the world of social media, challenging the idea that modern content creation is a fleeting trend.
In today's episode, we cover:
Core Technology is Storytelling - 0:00
Getting a Social Media Teaching Position - 1:03
Storytelling as Kingmaker - 4:17
Ad Break: Enterpret - 4:28
Short Form Video Fundamentals - 11:52
Hook, Tension & Conclusion - 13:10
Creating Content with Tension - 14:42
Content Templates & Structures - 16:58
What Makes Videos Go Viral - 18:58
The Power of Multiple Hooks - 21:05
Traffic Leaking Strategy - 23:41
Trend Jumping Explained - 25:16
Why Negative News Works - 29:55
Video Production Workflow - 41:35
Filming in Real Time - 45:20
Editing Process Revealed - 48:30
Ad Break: Work OS - 53:01
Daily Content Creation Tips - 1:12:15
LinkedIn Video Strategy - 1:20:16
Cracking Instagram Growth - 1:24:28
TikTok vs Instagram Algorithm - 1:29:45
Building Medium Following - 1:31:36
Writing Process for Articles - 1:36:40
Using AI for Content - 1:42:15
Ad Break: Anvil - 1:53:25
Being a Character Online - 1:54:32
Character Creation Benefits - 1:59:45
Scaling Beyond Yourself - 2:03:45
Where to Find Aaron - 2:05:07
Brought to you by:
Enterpret: Transform customer feedback into product growth with custom AI
WorkOS: Your App, Enterprise Ready
Anvil - The fastest way to build software for automating documents
Where to find Aaron Dinin
To advertise in the podcast, email productgrowthppp at gmail dot com.
We have some great podcasts coming from Pawel Huryn, Benjamin Humphrey, and Thibault Louis-Lucas. I’m so excited to share them with all of you.
Get full access to Product Growth at www.news.aakashg.com/subscribe
Stop Using Frameworks: Lessons from Super-Senior IC PM Vineeth Madhusudanan (Microsoft, Meta, Statsig)
13 november 2024 |
125 min
In this episode, Vineeth dives deep into product management principles that defy frameworks.
With a big tech background leading product teams at Microsoft, Facebook—and now Statsig—he brings some hot takes on how to PM.
In today's episode, we cover:
Vineeth’s Early Days and Career Path – 00:03:20
Navigating Product Management at Microsoft – 00:12:05
Shifting from IC to Manager Roles – 00:18:45
Joining Facebook and Learning Scale – 00:23:10
Early Lessons in Product Thinking – 00:29:40
Product Features vs. Customer Pain Points – 00:36:00
Experimentation: Core to Product Development – 00:42:30
Balancing User Feedback with Innovation – 00:47:55
Frameworks: Helping or Hindering High Performers? – 00:58:10
The Art of Experiment Reviews at StatSig – 01:03:45
Customer-Centric Development: Going Beyond Data – 01:12:20
From Big Tech to Startup Culture – 01:19:55
Adapting Product Strategies to Fit Company Stages – 01:24:30
Hiring and Mentoring Product Managers – 01:29:50
Frameworks Are for Average Performers – 01:37:15
Building Cross-Functional Collaboration – 01:44:00
How AI is Transforming Product Management – 01:50:30
Leadership Insights: Empowering High Performers – 01:55:20
Vineeth’s Advice on Navigating PM Careers – 01:59:00
Final Reflections on Product Innovation – 02:04:10
Brought to you by:
Zeda.io: Discovery platform to turn your Voice of Customer into product insights
Sprig: Build products for people not data points
Anvil - The fastest way to build software for automating documents
Where to find Vineeth Madhusudanan
To advertise in the podcast, email productgrowthppp at gmail dot com.
We have some great podcasts coming from Aaron Dinin, Pawel Huryn, and Benjamin Humphrey. I’m so excited to share them with all of you.
Get full access to Product Growth at www.news.aakashg.com/subscribe
How ZoomInfo Grows: The Story, Growth Motion, and Product Strategy with CEO and Founder Henry Shuck
10 november 2024 |
88 min
"If I’d had access to data-driven insights, customer activation secrets, and proven go-to-market tactics that billion-dollar companies use, I’d have scaled my company so fast..."
Well, Christmas came early this year as Henry Schuck —generously—unpacks the exact strategies that have driven ZoomInfo’s exponential growth from a bootstrapped startup to a publicly traded powerhouse!
Henry shares a rare look into the disciplined decisions behind ZoomInfo’s rise, the role of AI in reshaping sales intelligence, and his approach to leading a resilient, future-proof organization. This conversation is packed with tactical insights for anyone aiming to elevate their growth strategy and make a real impact.
In today's episode, we cover:
Founding Story: Funding with Credit Cards – 00:01:15
Finding Product-Market Fit Through Focused Targeting – 00:09:08
Rebranding from DiscoverOrg to ZoomInfo – 00:26:30
Current Business Model: Products, Segments, and GTM Strategies – 00:46:59
Developing ZoomInfo Copilot: Leveraging AI for GTM – 01:02:37
Brought to you by:
June.so: Customer analytics for product focused teams
Sprig: Build products for people not data points
OneSchema: Automate CSV imports directly in your product
Where to find Henry
To advertise in the podcast, email productgrowthppp at gmail dot com.
We have some great podcasts coming from, Vineeth Madhusudanan, Aaron Dinin, and Pawel Huryn. I’m so excited to share them with all of you.
Get full access to Product Growth at www.news.aakashg.com/subscribe
The Ultimate Guide To Growth Marketing And Sales | Shubham Khoker, Head of Growth @ TopMate
6 november 2024 |
106 min
Growth isn’t about relying on the same playbooks or sticking to same strategies day in and day out.
It’s about testing, learning, and adapting — over and over again.
In this episode, Shubham Khoker, Head of Growth at TopMate.io, dives into why continuous experimentation is the lifeblood of a thriving growth strategy.
He sheds light on what many companies miss: growth isn’t just about scaling tactics that worked once; it’s about pivoting, iterating, and evolving with every new insight.
In today's episode, we cover:
Growth Sales vs. Traditional Sales – 00:07:15
Why Vanity Metrics Don’t Equal Growth – 00:25:15
Customer-Centric Experimentation and Insights – 00:40:30
Cross-Functional Collaboration and Its Role in Growth – 01:25:20
Key Takeaways on Growth Strategy – 01:42:30
Brought to you by:
Dovetail: The Fastest Way to Understand Your Customer
Enterpret: Transform customer feedback into product growth with custom AI
Sprig: Build products for people not data points
Statsig: The complete platform for Product Growth
Where to find Shubham
To advertise in the podcast, email productgrowthppp at gmail dot com.
We have some great podcasts coming from Henry Schuck, Vineeth Madhusudanan, and Aaron Dinin. I’m so excited to share them with all of you.
Get full access to Product Growth at www.news.aakashg.com/subscribe
How to Build Things Faster as a Product Team | Maria Cuasay, Director of Product Growth @ Ancestry
2 november 2024 |
131 min
Most growth teams move too slowly.
In today’s episode, we find the why behind this.
Maria Cuasay breaks down the three pillars of velocity in growth teams and shares her contrarian approach to experimentation, user research, and landing top growth roles.
Maria has been in tech since 2012 as a venture capitalist and has product growth at places like Lyft and OpenCare. Currently, she is the Director of Product Growth at Ancestry.
In today's episode, we cover:
How to Move Fast | 07:34
Growth PMs | 46:24
Growth Product Leadership | 01:05:10
Opportunity Solution Trees | 01:14:06
Growth Partnerships | 01:20:18
Referrals | 01:25:42
Job Searching | 01:43:12
Brought to you by:
Attio: The next generation CRM
Dovetail - The Fastest Way to Understand Your Customer
Enterpret - Transform customer feedback into product growth with custom AI
Anvil - The fastest way to build software for automating documents
Where to find Maria:
To advertise in the podcast, email productgrowthppp at gmail dot com.
We have some great podcasts coming from Shubham Khoker, Henry Schuck, and Vineeth Madhusudanan. I’m so excited to share them with all of you.
Get full access to Product Growth at www.news.aakashg.com/subscribe
21 Harsh Truths about Product Management in AI | Scott Jones, VP of Product at Realeyes
29 oktober 2024 |
103 min
“Enterprise PM work can take 18 months. Startup PM work takes days.”
How do you bridge this gap?
Scott Jones has done it at HPE, Lenovo, and now as VP of Product at AI startup Realeyes.
In this episode, he shares how he brought startup speed to Fortune 500 companies, turned an RFI into a multi-million dollar product line in 14 months, and how to navigate your career with multiple job hops.
Scott is one of the most senior PMs in the Triangle area, and another one of my friends. He has 15 years of PM at places like HP, Lenovo, Digital Turbine, and now RealEyes. So, it goes without saying that he has a ton of lessons to share with us.
In today's episode, we cover:
The Computer Vision AI Space and Using AI as a VP of Product | 14:41
Effective Ways of Product and Sales Collaboration | 54:11
Approach Towards De-Risking Features | 57:08
“Try-before-you-buy”: The New Way of Hiring? | 01:01:44
Career Topics in PM: Job Search, Interviews, and Homework | 01:21:36
Scott’s Previous Tenures and Thoughts on Job Hopping | 01:31:21
Brought to you by:
Zeda.io: Discovery platform to turn your Voice of Customer into product insights
WorkOS: Your App, Enterprise Ready
Statsig: The complete platform for Product Growth
Where to find Scott:
To advertise in the podcast, email productgrowthppp at gmail dot com.
We have some great podcasts coming from Maria Cuasay, Shubham Khoker, and Henry Schuck. I’m so excited to share them with all of you.
Get full access to Product Growth at www.news.aakashg.com/subscribe
The Product Management Job Search in 2024: How to Win, with Shravan Tickoo, Former Byju's, Bhanzu PM Leader
26 oktober 2024 |
173 min
Landing a PM job in today’s market requires special techniques.
After coaching 500+ PMs to such jobs, Shravan Tickoo opens up his book of secrets.
In today's episode, we cover:
Byju’s downfall | 1:59
Job search made easy | 29:57
How to become better critical thinkers | 01:38:53
Thoughts on AI tools and founder mode | 02:11:32
Meme process and his income as a creator | 02:30:08
Brought to you by:
June - Customer analytics for product focused teams
Dovetail - The Fastest Way to Understand Your Customer
Enterpret: Transform customer feedback into product growth with custom AI
Anvil: The fastest way to build software for automating documents
Where to find Shravan:
To advertise in the podcast, email productgrowthppp at gmail dot com.
We have some great podcasts coming from Scott Jones, Maria Cuasay, and Shubham Khoker. I’m so excited to share them with all of you.
Get full access to Product Growth at www.news.aakashg.com/subscribe
How to land your next PM role without working more, from Google PM turned Career Coach Shobhit Chugh
23 oktober 2024 |
96 min
As a product manager you need to communicate value clearly. The value of your products and the value you bring in.
In today's episode, we're going to cover mindset shifts, career growth and product management, and Shobhit's take on leadership and ownership in product management.
Shobhit started his career in technology in 2002. He worked at McKinsey and spent four years as a PM at Google. Now he runs the Intentional Product Manager and has coached over 1,000 PMs.
In this episode, we discuss:
Angles of mastery that will help you stand out in job market | 2:17
Mindset shifts for career success | 13:14
Shobhit’s way of fast-tracking PMs to leadership roles | 30:01
How to build influence across career levels | 45:23
Thoughts on navigating failures and rebuilding trust | 52:43
On getting a PM job, resume mistakes and certifications | 56:49
Brought to you by:
Enterpret: Transform customer feedback into product growth with custom AI
Sprig: Build products for people not data points
Attio: The next generation CRM
Where to find Shobhit:
To advertise in the podcast, email productgrowthppp at gmail dot com.
We have some great podcasts coming from Thibault Louis-Lucas, Shravan Tickoo, and Scott Jones. I’m so excited to share them with all of you.
Get full access to Product Growth at www.news.aakashg.com/subscribe
The Ultimate Guide to Knowing Your Users as a PM | George Harter, 20+ Years of PM
19 oktober 2024 |
83 min
As a PM, you have to be the expert in your user.
In this episode, 20+ year PM George Harter (a 'Super IC PM') breaks down his two part strategy to knowing your users:
Listening tour
Surveys
Tune in for his methodology and much more - like navigating leadership challenges to the future of AI and product management.
In this episode, we discuss:
How to know your user? | 08:42
All about having conversations with users | 27:37
Conducting User Surveys | 37:32
Incorporating User Insights into the Core PM Responsibilities | 45:51
The History and Future of PM | 56:49
Brought to you by:
Attio: The next generation CRM
Sprig: Build products for people not data points
Cello: Your all-in-one platform for partner & user referrals
Where to find George
To advertise in the podcast, email productgrowthppp at gmail dot com.
We have some great podcasts coming from Maria Cuasay, Shobhit Chugh, and Shravan Tickoo. I’m so excited to share them with all of you.
Get full access to Product Growth at www.news.aakashg.com/subscribe
How to Crush Your Growth Role, with Former Gitlab and Acorns VP of Growth Hila Qu
15 oktober 2024 |
108 min
Every company wants growth, but not everyone knows how to make it happen.
In today’s episode, Hila Qu breaks down the secrets of building a growth model that can optimize metrics and also unlock untapped potential.
Hila is a growth expert who has led success at Acorns and GitLab. She’s also been an EIR at Reforge and was the First PM of Growth at Growth Hackers. She has over a decade of experience in product-led growth.
In this episode, we discuss:
Building Growth Models | 07:24
Exploring the Growth Full Funnel Audit | 35:48
Growth Tool Stacks | 57:38
Growth PM v/s Core PM | 01:11:59
Why are Growth Leadership tenures short? | 01:14:32
Conducting Career Experiments | 01:20:16
Approach to Job Search | 01:29:38
Brought to you by:
Zeda.io: Discovery platform to turn your Voice of Customer into product insights
WorkOS: Your App, Enterprise Ready
Statsig: The complete platform for Product Growth
Where to find Hila
To advertise in the podcast, email productgrowthppp at gmail dot com.
We have some great podcasts coming from George Harter, Maria Cuasay, and Shobhit Chugh. I’m so excited to share them with all of you.
Get full access to Product Growth at www.news.aakashg.com/subscribe
How Maven Builds Product, and Whether You Should Take a Maven PM Course with Maven CEO Gagan Biyani
12 oktober 2024 |
105 min
Why do some cohort-based courses succeed while others fail?
Gagan Biyani believes the secret lies not in more capital, but in smarter, scalable models; having experienced both the sides.
In today’s episode, we explore the future of cohort-based learning and how Maven is helping instructors succeed with less overhead."
Gagan is the co-founder and CEO of Maven. In the past, He’s also been a co-founder at Udemy and CEO at Sprig. Today, he shares his journey across Maven and Udemy, with some valuable insights.
In our conversation, we cover:
Why do most online courses suck? | 13:49
Product Management category on Maven | 18:10
Importance of Product Managers | 22:06
How Maven Builds Product | 30:34
Gagan on Hiring a Growth PM at Maven | 52:23
How Maven Grows | 55:54
Maven vs Skool | 01:05:20
Gagan’s exit from Udemy | 01:08:41
Founder Mode and Being a Founder | 01:22:02
Brought to you by:
June: Customer analytics for product focused teams
Cello: Your all-in-one platform for partner & user referrals
Attio: The next generation CRM
Statsig: The complete platform for Product Growth
Where to find Gagan
To advertise in the podcast, email productgrowthppp at gmail dot com.
We have some great podcasts coming from Hila Qu, George Harter, and Maria Cuasay. I’m so excited to share them with all of you.
Get full access to Product Growth at www.news.aakashg.com/subscribe
How I Built Lempire | Guillaume Moubeche - CEO, Lempire
8 oktober 2024 |
29 min
Starting a company with $1,000 and turning it into a $150M+ valuation? Sounds like a fever dream.
But that’s what Guillaume Moubeche was able to do with Lempire.
In today’s podcast, we break down how.
In our conversation, we cover:
Introduction and Lempire's Growth Story | 00:00
How Lemlist used AppSumo for initial growth and community building | 09:03
How Guillaume's role evolved as the company grew | 14:42
Guillaume's approach to prioritization and product development | 17:59
Guillaume's current priorities and Lempire's strategic direction | 26:05
Where to find Guillaume
To advertise in the podcast, email productgrowthppp at gmail dot com.
We have some great podcasts coming from Diego Granados, Wes Bush, and Gagan Biyani . I’m so excited to share them with all of you.
Get full access to Product Growth at www.news.aakashg.com/subscribe
Everything You Need to Know About Product-Led Growth with the author of the book, Wes Bush
8 oktober 2024 |
107 min
Freemium, free trial, or reverse trial?
Are stuck on this question?
Unfortunately, you're thinking about Product-Led Growth (PLG) wrong.
In this episode, Wes and I tackle common PLG Myths, and explain how you can effectively implement PLG for your product.
Wes Bush is the Founder and CEO of ProductLed. He is a Best-Selling author of Product-Led Growth: How to Build a Product That Sells Itself and is one of the most sought-after Product Experts in the world.
In our conversation, we cover:
What is Product-Led Growth (PLG) | 01:27
Who is PLG For | 13:33
How to Add a PLG Motion | 22:38
Packaging and Pricing Models in PLG | 31:17
Acquisition Strategies for PLG | 50:43
Understanding Product-Led Sales | 01:04:19
How to Optimize for Free to Paid Conversion | 01:10:19
Organizational Structure for PLG | 01:18:21
Expansion Strategies in PLG | 01:26:06
Is the Hype Around PLG Dying? | 01:27:04
Wes on His Lessons from Failure | 01:29:34
How to Survive the Current PM Job Market | 01:33:13
The Impact of AI on Product Management | 01:36:03
Brought to you by:
Attio: The next generation CRM
OneSchema: Automate CSV imports directly in your product
Cello: Your all-in-one platform for partner & user referrals
Statsig: The complete platform for Product Growth
Where to find Wes
To advertise in the podcast, email productgrowthppp at gmail dot com.
We have some great podcasts coming from Gagan Biyani, Hila Qu, and George Harter. I’m so excited to share them with all of you.
Get full access to Product Growth at www.news.aakashg.com/subscribe
The Ultimate Guide to Your Next Product Management Job | Diego Granados, AI PM at Google
5 oktober 2024 |
118 min
“How do I get my next PM job?” Probably, the most asked question this year.
With all the hype around the PM roles and layoffs all around, it has become one of the most difficult roles to get a job in.
People are struggling to even get shortlisted and most can only dream of getting those interview calls, let alone a job offer.
Today Diego and I going to break down all the elements of getting your next PM job.
Diego Granados is an AI PM at Google. He’s been an AI PM since it was cool. He was an AI PM at Linkedin, Microsoft and Cisco. Before that, he got his MBA at Duke his Masters in CS at GA Tech, and worked as a BI consultant.
In our conversation, we cover:
The Right Way to Apply | 01:37
Acing the Resume | 24:37
How to Prepare for Interviews | 45:23
How to Succeed in Interviews | 57:31
Acing Product Case Interviews | 01:16:14
Becoming an AI PM | 01:33:20
AI PM and Its Future | 01:43:46
Brought to you by:
Zeda.io: Discovery platform to turn your Voice of Customer into product insights
Attio: The next generation CRM
Anvil: The fastest way to build software for automating documents
WorkOS: Your App, Enterprise Ready
Where to find Diego
To advertise in the podcast, email productgrowthppp at gmail dot com.
We have some great podcasts coming from Wes Bush, Gagan Biyani, and Hila Qu. I’m so excited to share them with all of you.
Get full access to Product Growth at www.news.aakashg.com/subscribe
Make More of Your Product Launches Succeed with Itamar Gilad, Ex-Google PM
1 oktober 2024 |
110 min
Tired of churning out endless product artifacts?
In this episode, Itamar Gilad reveals how to slash PM busywork and focus on what really moves the needle.
Itamar is one of my favorite voices in PM. He was a PM at Google and Microsoft and more recently has been a coach and author of Evidence Guided.
In our conversation, we cover:
The Confidence Meter Framework | 07:51
Itamar’s View on Airbnb’s PM Style | 15:25
No Products Owners? | 26:22
How can PMs Make Their Artifact Burden More Lightweight? | 38:41
Collaborating with Engineers | 57:21
Itamar’s PM Journey at Google | 01:20:09
Itamar’s Advice for PMs in the Job Market | 01:28:16
What’s next for Itamar? | 01:40:13
Brought to you by:
June: Customer analytics for product focused teams
Cello: Your all-in-one platform for partner & user referrals
Attio: The next generation CRM
Anvil: The fastest way to build software for automating document
Where to find Itamar
To advertise in the podcast, email productgrowthppp at gmail dot com.
We have some great podcasts coming from Diego Granados, Wes Bush, and Gagan Biyani . I’m so excited to share them with all of you.
Get full access to Product Growth at www.news.aakashg.com/subscribe
The Tactics of Product Transformation: How to Build a Better Working Environment with Christian Idiodi
28 september 2024 |
87 min
Think product transformation is just for big, legacy companies?
Think again.
Christian Idiodi reveals why even successful startups might be overdue for a radical shift in how they build products.
Christian is a Partner at Silicon Valley Product Group where he works with Marty Cagan, who called Christian “the most interesting man in the world”.
Previously, he was Managing Director at CareerBuilder, VP of Product at Snagajob, and Head of Product at Datasite.
In our conversation, we cover:
Biggest Misconception People Have About Transformation | 2:22
The Method: How SVPG Transforms Companies | 12:48
What are Limits to Transformation? | 22:48
Disillusioned IC PMs: What to Do | 27:51
Christian’s View on Frameworks | 53:48
The PM Job Market & How to Differentiate Yourself | 1:06:54
Why Christian is “The Most Interesting Man in the World” | 1:14:41
Brought to you by:
Attio: The next generation CRM
WorkOS: Your App, Enterprise Ready
Anvil: The fastest way to build software for automating documents
Where to find Christian
To advertise in the podcast, email productgrowthppp at gmail dot com.
We have some great podcasts coming from Itamar Gilad, Diego Granados, and Wes Bush. I’m so excited to share them with all of you.
Get full access to Product Growth at www.news.aakashg.com/subscribe
Build a Snap Product Strategy: How to Succeed as a PM and Product Leader
24 september 2024 |
135 min
Your product strategy might be your biggest roadblock. Sounds counterintuitive, right?
Well, according to Ed, if you're spending weeks crafting the perfect strategy, you're already behind.
In this episode, we are breaking down Ed’s “Snap Strategy” approach that will revolutionize your product management style.
We are challenging everything you thought you knew about building successful products — from debunking the myth of the “product purist” and learning how to become a great product leader to exploring product management in the world of AI, and much more.
Ed is one of the most experienced people in the field. Lately, he’s been applying his expertise as an interim CPTO at FYLD and as founder of Hustle Badger, a paid subscription for PM career newsletters and courses.
Previously, he was SVP of Product at Jobandtalent, CPO at FutureLearn, Director of Product at Depop, and Director of Product at Rocket Internet. He also had a long career before that, stretching back to 2004 where he was at McKinsey.
Brought to you by:
Zeda.io: Discovery platform to turn your Voice of Customer into product insights
Cello: Your all-in-one platform for partner & user referrals
WorkOS: Your App, Enterprise Ready
In our conversation, we cover:
Product Purists aren’t great PMs
Who are Full-Stack PMs
Cost of Product Teams
Ed’s take on Impact Sizing
Ed’s Snap Strategy
Transitioning to Product Leadership
Advice for Job Interview Presentation
We have some great podcasts coming from Christine Itwaru, Christian Idiodi, and Itamar Gilad. I’m so excited to share them with all of you.
Get full access to Product Growth at www.news.aakashg.com/subscribe
Product-Led Growth (PLG) Masterclass: How World Class Companies Grow in 2024
20 september 2024 |
133 min
Product-Led Growth has become the talk of the PM town recently. And it is one of the most valuable strategies… if executed correctly. But should you implement PLG for your product? If yes, then how?
Today we’re synthesize and share our learnings, from doing so many deep dives over the years, into a masterclass in PLG.
Jaryd is a Director of Product Management at Backstage, former founder, and Author of How They Grow. It’s one of my favourite newsletters out there. We’ve collaborated on not one but two deep dives - Miro and Klarna.
In today’s episode, we cover:
The PLG Iceberg Framework | 06:21
PLG: When and Who | 01:30:39
The Future of PLG | 01:39:26
Jaryd’s Hot Takes on PM | 01:45:30
Jaryd’s Advice for PMs | 01:58:14
Brought to you by:
June.so: Customer analytics for product focused teams
Attio: The next generation CRM
WorkOS: Your App, Enterprise Ready
Where to find Jaryd:
To advertise in the podcast, email productgrowthppp at gmail dot com.
We have some great podcasts coming from Ed Biden, Christine Itwaru, and Christian Idiodi. I’m so excited to share them with all of you.
To hear more, visit www.news.aakashg.com
Get full access to Product Growth at www.news.aakashg.com/subscribe
Master Go-to-Market Strategy: GTM Motions, ICP, and AI Products with Google, Bayer Advisor Maja Voje
16 september 2024 |
102 min
Your Go-to-Market strategy is not just a one-time product launch event. It’s 'always on'.
In this episode, Maja and I discuss all about Go-to-Market Motions, how to choose and execute the right GTM Motions and how GTM strategies differ for AI products.
Maja is a Go-to-Market expert. She is the best-selling author of the GTM strategist book and newsletter, as well as an advisor to companies on GTM. She has spent 11 years working in growth and marketing across high-profile unicorns and enterprises such as Google, Rocket Internet, Bayer, and Heineken, as well as over 350 startups.
We also co-wrote one of the most popular posts on the newsletter on GTM tactics a few months back.
In today’s episode, we cover:
What are GTM Motions and How to Select the Right Motions | 03:11
Ideal Customer Profile and Impact of Early Adopters | 18:53
Market Segmentation & Growth Models | 27:30
Go-to-Market System and Execution | 38:39
Go-to-Market Strategy for AI Products | 01:04:46
Future of Go-to-Market Strategy | 01:11:58
Brought to you by:
Attio: The next generation CRM
WorkOS: Your App, Enterprise Ready
Where to find Maja:
To advertise in the podcast, email productgrowthppp at gmail dot com.
We have some great podcasts coming from Jaryd Hermann, JJ Ramirez, and Pawel Huryn. I’m so excited to share them with all of you.
To hear more, visit www.news.aakashg.com
Get full access to Product Growth at www.news.aakashg.com/subscribe
Masterclass: Product Agencies by Mirela Mus | Founder at Product People, 12+ Years of PM Experience
13 september 2024 |
75 min
As a PM, you must’ve wondered about working on new products every few months. Mirela had a similar story that inspired her to start a Product Agency for Interim Product Work.
In this episode, Mirela helps in breaking down everything about Interim and Fractional Product work, the Product Agency business and the key differences between working at such agencies compared to working as independent freelancers.
Mirela is the founder and CPO of Product People, the largest Fractional Product Agency. Mirela has 12+ years of Product Management experience at places such as WHO and Zalando.
In today’s episode, we cover:
Overview of Product Agency Market | 02:04
How did Product People Scale so Quickly? | 25:06
Working Fractionally Alone vs at an Agency | 32:15
How to Succeed at a Fractional Product Agency | 39:31
Who Should Hire a Fractional Product Agency | 48:13
Brought to you by:
Zeda.io: Discovery platform to turn your Voice of Customer into product insights
Attio: The next generation CRM
Where to find Mirela: LinkedIn
To advertise in the podcast, email productgrowthppp at gmail dot com.
We have some great podcasts coming from Maja Voje, Jaryd Hermann, and JJ Ramirez. I’m so excited to share them with all of you.
To hear more, visit www.news.aakashg.com
Get full access to Product Growth at www.news.aakashg.com/subscribe
Product Management in the Era of AI | Lessons from 15+ Years of PM Experience | Sam Kawsarani, VP PM at Paramount Commerce
9 september 2024 |
102 min
There has been a lot of talk around how AI can disrupt product management in the near future. How true is it though?
Sam Kawsarani and I discuss the impact of AI in Product Management, both at the present and in the future
Sam has over 15 years of PM experience. He is currently the VP of Product at Paramount. Previously, he was the VP of product at Railz. He is also the author of The Product Trench Newsletter.
In today’s episode, we cover:
The Actual Impact of AI on Product Management | 02:53
Use of AI in day-to-day PM work | 08:58
The Pros and Cons of AI in Product Management | 18:21
Implementing AI in Products | 38:00
Feature PMs aren’t bad, POs shouldn’t exist & Other Hot Takes | 52:15
Tips and Advice for Aspiring Product Managers | 01:26:20
Brought to you by:
June.so: Customer analytics for product focused teams
Cello: Your all-in-one platform for partner & user referrals
Enterpret: Transform customer feedback into product growth with custom AI
Where to find Sam:
To advertise in the podcast, email productgrowthppp at gmail dot com.
We have some great podcasts coming from Mirela Mus, Maja Voje, and Jaryd Hermann. I’m so excited to share them with all of you.
Get full access to Product Growth at www.news.aakashg.com/subscribe
Write a Great Product Strategy: Lessons from Ravi Mehta | Former CPO at Tinder, Director at Meta, VP at TripAdvisor
6 september 2024 |
97 min
Product strategy documents are amongst the hardest to write as PMs or Product Leaders. How do you them well?
In today's episode Ravi Mehta and I deep dive into how to build clear product strategies. We cover everything FROM components of a good product strategy TO all the frameworks that you will ever need.
Ravi is the Co-Founder and CEO of Outpace, a company that is reinventing the way people learn and grow. He has significant experience in product management and development, having previously held roles such as CPO at Tinder, Director of Product at Facebook, and VP of Product at TripAdvisor.
Brought to you by:
Attio: The next generation CRM
OneSchema: Automate CSV imports directly in your product
Cello: Your all-in-one platform for partner & user referrals
In today’s episode, we cover:
The Importance of Product Strategy | 02:50
Deep Dive into the Product Strategy Stack | 17:06
Wireframes as a Strategy Component: Ravi’s Hot Take | 32:18
Building Strategy: From Planning to Execution | 41:23
Strategy to Action: A New Approach to Goal-Setting with NCTs | 54:53
Selective Micromanagement: When to Step In vs. Step Back | 01:00:54
The Shape of PM Framework | 01:13:20
Here are the key lessons from our conversation:
1. Using Visuals in Your Product Strategy is Necessary
Ravi explains how having 15-20 wireframes in your product strategy can be beneficial. Wireframes provide a strong understanding of what's being proposed.
Without any visual, stakeholders might have different takeaways which may lead to a long-term misalignment among teams.
The use of wireframes helps align stakeholders, clarify trade-offs, and ensure everyone has a shared vision of the product's direction.
2. A new approach to Goal-Setting: NCTs over OKRs
Ravi presents Narratives, Commitments, and Tasks (NCTs) as an alternative to conventional OKRs. This framework solves a few common challenges with OKRs by providing context (the narrative), clear expectations (commitments), and actionable steps (tasks).
NCTs help teams to balance strategy and execution, ensuring goals are both meaningful and achievable.
3. The Shape of a PM Framework
The "Shape of a PM" framework identifies 12 key competencies across four areas: product execution, customer insight, product strategy, and influencing people.
Understanding that no PM excels in all areas helps in building a balanced team.
The framework relies on the fact that no PM specialises in all areas. It is based on the foundation that teams should be well-rounded, even if individuals are "weak" in certain areas.
4. Selective Micromanagement
Contrary to popular belief, selective micromanagement can be beneficial. Ravi mentions how good leaders should have a dynamic range: an ability to zoom in on details when necessary and zoom out for the big picture.
This approach helps ensure alignment between strategy and execution, particularly when teams are facing challenges or misalignment.
Check out the episode for all the details and the amazing frameworks shared by Ravi.
Where to find Ravi:
We have some great podcasts coming from Sam Kawsarani, Mirela Mus, and Maja Voje. I’m so excited to share them with all of you.
Get full access to Product Growth at www.news.aakashg.com/subscribe
How to Build High Performing Product Teams | Lessons from 15+ Years in Product with Stephanie Leue
3 september 2024 |
92 min
Building a high performing product team is one of the hardest, but most essential tasks, for product leaders. Today, we break down how with Stephanie Leue.
Stephanie was CPO at Doodle and has over 15 years of Product Management experience at companies such as Paypal and Contentful. Currently, she is a Group Product Manager at Ringier. She’s also one of the most original product content producers on LinkedIn.
In today’s episode, we cover:
• What is a high performing team? | 2:50
• How many teams are high performing? | 11:31
• How to build high performing teams as a leader | 16:05
• How to be great at the core craft of PM | 46:30
• Stephanie’s ‘hot takes’ on PM | 1:13:40
Brought to you by:
* Zeda.io: Product discovery platform that turns VOC into product insights
* Enterpret: Transform customer feedback into product growth
* Cello: Your all-in-one platform for partner & user referrals
Here are the Key Takeaways:
1. High-performing Teams are Rare
Only 10-20% of teams consistently achieve high performance, defined by trust, healthy conflict management, commitment, accountability, and focus on results.
These teams can navigate changes and conflicts more quickly, but it's important to recognize that high performance is not a constant state. Even top teams have ups and downs — external factors like personnel changes or strategic shifts can impact performance.
2. Create a Framework to Evaluate Your Org
Stephanies uses the framework People, Processes, Purpose, and Performance to provide a structured approach for leaders to assess and improve their teams, especially when starting a new role.
The benefit of a framework is it allows leaders to quickly identify areas of strength and weakness, prioritize improvements, and communicate findings transparently across the organization.
3. ICP + JTBD > Personas
Build an ideal customer profile and analyzing various jobs to be done is much more effective than using personas.
The combination of these two frameworks help teams focus on solving real user problems and align various departments (product, marketing, sales) around common goals and understanding.
4. Traditional “Growth Team Stuff” is a Must for Core PMs
Core teams don’t need to move away from features. But they do need to adopt practices like proving their value to metrics — fast.
Of course, certain work does not have metrics (like quality) or takes a while (like innovation). But core teams need to be able to take the right balance of bets based on the company’s current strategy. And when metrics matter fast, they must be able to.
Check out the episode for all the nuance and details.
Where to find Stephanie:
We have some great podcasts coming from Ravi Mehta, Sam Kawsarani, and Mirela Mus. I’m excited to share them with you.
Get full access to Product Growth at www.news.aakashg.com/subscribe
How Meta Does Product Growth with Andre Nader, 9+ Years at Meta (fka Facebook)
29 augusti 2024 |
92 min
Meta has one of the most unique Product Growth cultures of any company out there. In today’s episode we break down the function with Andre Nader.
Andre spent 9+ years at Meta in Product Growth, and before that he was at Indeed, BuildASign, and Offers.com.
In today’s episode, we cover:
* How to Break Into Meta | 2:04
* Meta's Unique Product Growth Function | 12:20
* How Meta (and Facebook) Does Product Growth | 30:10
* How to Optimize Your FAANG Compensation | 48:30
* The Path to FIRE (in San Francisco) | 1:06:05
Brought to you by:
* June.so: Customer analytics for product focused teams
* Cello: Your all-in-one platform for partner & user referrals
* Attio: The next generation CRM
Here are the key takeaways
There were so many things I learned, but here is a summary of my favorites.
How to Break Into Meta
You want recruiters to reach out to you. To do so, find out where people who are now in the role you are wanting worked in the past.
Recruiters are constantly setting out feelers on LinkedIn, and they like go back to the same companies and teams over time — like Indeed’s growth marketing team, and Capital One’s analytics team.
Meta’s Unique Product Growth Function
Every product team at Meta has a Product Manager, but only certain teams have a Product Growth Analyst. The Product Growth person’s job is to amplify the growth and success of the product by focusing on a specific metric.
They play a hybrid data science/ product management role, and the core characteristic is they do “whatever it takes.”
How Meta (fka Facebook) Does Product Growth
Understand, Identify, Execute is their core framework. It’s a data-driven, fast-paced approach to growth.
But that doesn’t mean they use complex data science metrics. Their goal is to move a key, simple metric. And they’ll make a thousand small optimizations to get there.
How to Optimize Your FAANG Compensation
It’s less about optimize and more about understand. Most people lack that basic understanding of how much they are actually getting compensated. And the ‘TC’ they share is usually bogus.
But, once you do have a grip on how much you make, it does make sense to optimize your tax strategy with backdoor and mega backdoor Roth IRAs.
The Path to FIRE (in San Francisco)
With a 50/50 bond-stock portfolio, based on history, a 3% withdrawal rate will never run out of money. Living in San Francisco with one kid, for Andre and his lifestyle the number he needed was $5.6M.
Your number may be different based on your expenses, but it might not be as high as you think. It’s worth doing the math.
Check out the whole episode for many more details!
We have some great podcasts coming from Stephanie Leue, Ravi Mehta, and Sam Kawsarani. I can’t wait to share them with you.
Get full access to Product Growth at www.news.aakashg.com/subscribe
Dealing with the Messy Reality of B2B Product Management with Jason Knight | Interim CPO with 25+ Years in Tech
26 augusti 2024 |
97 min
Jason Knight has over 25 years of experience in tech and product and currently works as the founder of One Knight Consulting, where he has a portfolio career as an interim and fractional CPO, Maven Course creator, PM coach, and also content creator.
Jason is the man behind the One Knight in Product podcast, which I was on a few months back. He’s been one of my inspirations to start this podcast in the first place.
In today's episode, we break down:
* The Messy Reality of B2B PM | 0:00
* Challenging B2B PM Orthodoxies | 17:35
* Building a Product Culture in B2B | 37:30
* Product Discovery in B2B | 52:20
* The Art of Influence in B2B Product Leadership | 1:01:15
* Product Strategy in B2B | 1:06:38
* How to Prioritize Features | 1:12:30
* Future of B2B PM | 1:18:27
Available on Apple, Spotify, and YouTube.
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Brought to you by:
* Zeda.io: Product discovery platform that turns VOC into product insights
* Cello: Your all-in-one platform for partner & user referrals
* OneSchema: Automate CSV imports directly in your product
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If you don’t have time for the full episode, here’s what you need to know:
1. The messy reality is that B2B product management is not always going to be like the books:
A. You’ll have to build features for revenue, because “any revenue is good revenue,” or it can feel that way to pressured B2B execs trying to make the quarter at least.
B. There will be less agile development that you always hoped for, because sometimes you do have to bring a long planning and collaboration process to building a feature — that looks perfectly waterfall.
C. The "accountable for delivery" trap is real and dangerous for PMs: Many B2B PMs find themselves acting as quasi-scrum masters, constantly chasing status updates. This disempowers both PMs and engineers, wasting valuable time on tasks that should be owned by the development team.
2. Effective B2B product discovery is not just about customers. You have to balance direct user research with insights from sales, customer success, and account management teams.
3. B2B product strategy must extend beyond the product team. PMs need to actively influence go-to-market strategy, pricing, and market segmentation. Without input on these areas, your ability to drive meaningful product success is severely limited.
4. Prioritization in B2B requires looking beyond numerical frameworks. It’s usually best to focus on use cases and user journeys rather than disconnected feature lists. And always make sure to consider the needs of both users and buyers; ignoring either can lead to products that fail.
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Update on the Podcast
This little podcast is already taking off. I never even considered being top 3 in the Technology category in India and Pakistan, but there we are.
Next up: #3 in the US.
How are we getting there?
* Sound - From today itself, you should be seeing a great upgrade in sound quality. We’ve upping the bar on guest mics (buying them for guests!) plus have hired on an ace sound engineer to the team.
* Video - We’re also constantly upping our game on video and this is the first video in 4K.
* Conversations - I’m going to stay super close to the ground on feedback. And, to the point, please reply to this e-mail with your feedback about the episode.
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Where to Find Jason
* One Knight in Product podcast (which I was on a few months back)
Website to not get Podcast emails but the get the rest is here.
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Up Next
I’m super excited about upcoming episodes with Andre Nader, Stephanie Leue, and Mirela Mus. Look forward to them soon!
On the newsletter front, I have several paid deep dives at 80% completion but the consistent thing I’m hearing for you guys is to take the extra time to up the quality. So I’m doing that.
The pieces?
* Ultimate Guide to Growth Design
* How to Answer Why this Company
* The Ultimate Guide to Retention
Get full access to Product Growth at www.news.aakashg.com/subscribe
How to Develop Your Product Strategy, with Satyajeet Salgar | Director of Product, Google
23 augusti 2024 |
90 min
Satyajeet Salgar is a Director of Product Management at Google.
He’s had a 16+ year career there, where he has been the product leader for many teams at YouTube and Google Search. Now, he leads teams in Applied AI.
In this conversation, Satyajeet and I cover everything you need to know to write a good product strategy:
* The elements of a good vs a bad strategy doc
* The type of work and experimentation you need to confirm a strategy
* How to connect strategy to quarterly objectives and key results (OKRs) and how often to update your strategy
Brought to you by:
* BuildBetter: AI for product teams
* Enterpret: Transform customer feedback into product growth
* Attio: The next generation CRM
Here were some of my favorite takeaways:
* The ‘second wave’ of technology trends is often where the money-making apps are made. We’re just finishing the first wave of AI, and the money will come in this second wave.
* Adjust your strategy over time and spread your bets around. Keep taking the small and safe ones but don’t forget to take a long shot every now and then.
* Principles in strategy documents should reflect long-standing company values and behaviors. They should not be defined on the spot to justify a particular decision.
* Great PMs create a "culture of product" on their team. They ensure the best decisions get made rather than trying to make all decisions themselves.
Where to Find Satyajeet
* X
* Substack
Up Next
We have great podcasts coming from Jason Knight, Mirela Mus, Stephanie Leue and more. I can’t wait to share them with you.
P.S. If you liked this, you may like the newsletter post, How to Write a Product Strategy in 1 Day / 1 Week / 1 Month
Get full access to Product Growth at www.news.aakashg.com/subscribe
The Ultimate Guide to Positioning
19 augusti 2024 |
88 min
Anthony is, perhaps, the web's favorite writer on Product Marketing. So in today’s podcast, we cover a key Product Marketing and Growth topic: The Ultimate Guide to Positioning.
We go deep on 4 main topics:
* Masterclass in Positioning (0:00)
* Building a Great Homepage (41:00)
* Anthony’s Growth Hot Takes (52:25)
* The Role of PMs and PMMs (1:06:00)
Along the way, we get to hear insider tales from Anthony's experience at FletchPMM.
A big shout-out to our launch sponsors that made this possible:
• Attio: A prior newsletter deep dive subject, Attio is the next generation CRM
• BuildBetter: By our very own newsletter collaborator, Spencer Shulem, BuildBetter is your 24/7 AI-powered analyst
Here are some of my favorite takeaways from the episode:
1. Positioning is about giving frames of reference to help people understand the value of a new product or category.
* Most companies struggle with positioning as they grow. Increased complexity often leads them to reflect their organization chart in their offerings.
* The solution is to have really clear positioning that that stands on its own, rather than supporting each VP in the company. You do this by providing a frame of reference that highlights the value to the people.
2. Clear messaging on homepages is paramount to entice your potential customers:
* Over time, messaging clarity on homepages tends to degrade due to the complexity of growing companies and the influence of high-level executives.
* Avoid the temptation to include too much information on homepages and focus on providing representative samples of what the product can do.
* It should focus on the differentiated product capabilities rather than high-level outcomes.
3. The future of product marketing is to lead with features and product capabilities, rather than just focusing on benefits.
4. VC-backed companies should adopt a bootstrapped mindset and focus on getting customers and generating revenue.
Of course, you’ll have to check out the whole episode to get all the details.
Get full access to Product Growth at www.news.aakashg.com/subscribe
Pricing Masterclass: Everything you need to know about SaaS Pricing
19 augusti 2024 |
89 min
In today’s episode, we turn to a core topic for most PMs, founders, and growth practitioners: SaaS Pricing. And we chat with one of the leaders in the field, Kyle Poyar.
We cover all the key levers you need to optimize to get it right:
* How to Set Your Pricing (1:24)
* Pricing Page (38:09)
* Feature Paywalls (49:30)
* Free to Paid Conversion (58:45)
* Cancelation (1:17:50)
* Pricing Quick Wins (1:11:05)
If you’re a PM, founder, or someone influencing pricing, this episode is bound to have a bunch of great takeaways for you.
Huge shout-out to the launch sponsors who are making this podcast possible:
* Attio: Attio is the next generation CRM
* Cello: Cello is your all-in-one platform for partner & user referrals
* BuildBetter: BuildBetter is your 24/7 AI-powered analyst
Here are three of my favorite takeaways from the conversation:
* Common pricing mistakes include overly generous free plans, overcorrecting by gating too much, and not considering monetization early enough in product development.
* Pricing should evolve as a company grows, often increasing substantially (60%+) in early stages.
* The distinction between B2B and B2C pricing is mostly overblown, and each side should learn from the other.
You’ll have to check out the whole episode to get all the details!
Get full access to Product Growth at www.news.aakashg.com/subscribe
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En liten tjänst av I'm With Friends. Finns även på engelska.