Productized

In this episode, host Andre Marquet talks with Barbara Fazekas, serial entrepreneur and CEO of Bobcats Coding, about the real-world challenges of adopting AI, staying human in tech, and the underrated role of sleep and self-awareness in leadership.

They dive into honest conversations around:

➡️ Why sleep and health are critical to productivity

➡️ The dangers of AI washing in today’s hype cycle

➡️ How cultural backgrounds shape entrepreneurial paths

➡️ Why every founder and PM needs baseline AI literacy

➡️ The role of community in building resilient businesses

➡️ Overcoming imposter syndrome in tech leadership

➡️ The human side of tech adoption and innovation

💡 Whether you’re a founder, product leader, or just navigating the fast-changing tech world, this episode is packed with insights on growth, ethics, and staying grounded.

👉 Don’t forget to like, comment, and subscribe for more stories on product, leadership, and change-making tech.

📌 Chapters:

01:58 The Importance of Sleep in Entrepreneurship

04:11 Managing Work-Life Balance as a Parent

05:05 Transitioning from Asana to Notion

08:16 The Value of Coding Skills in Business

10:29 Highlights in Product Thinking and Entrepreneurship (edited from original “Food Waste” section)

13:53 The Journey of an Ironman Competitor

17:24 The Value of Community Engagement in Business

22:23 Reflections on Hungary's Transition from Communism

29:31 The AI Hype Cycle: Opportunities and Challenges

33:43 Understanding AI Washing and Its Implications

37:28 Selling Actual Capabilities vs. Potential

39:54 Overcoming Imposter Syndrome in Tech Leadership

41:40 The Human Factor in Tech Adoption

44:27 Case Studies: Successes and Failures in AI Implementation

47:15 Key Takeaways and Future Directions

🔗 Where to find Barbara Fazekas:

LinkedIn: https://www.linkedin.com/in/barbara-fazekas/

Company: https://www.bobcatscoding.com/

🔗 Where to find Andre: https://www.linkedin.com/in/marquet/

🎉 Mark your calendars for Productized Conference 2025!

Join us for the 10th edition of this premier event where product leaders gather to share, connect, and celebrate. Get your tickets now 👉 https://www.productized.co

Where to find us:

Newsletter 👉 http://bit.ly/3aMvWn2

Website: https://productized.co/

LinkedIn: https://www.linkedin.com/school/productized

Instagram: https://www.instagram.com/productized.co/

Meetup: https://www.meetup.com/pt-BR/Productized/

#ProductManagement #AIethics #Entrepreneurship #Leadership #TechHype #ImposterSyndrome #ProductLeadership #ProductizedPodcast #CreateChangeTogether

In this episode, host Pedro Ganço talks with Alexandre K. Howard about the evolving landscape of Responsible AI and its major implications for product managers and the future of tech.

They dive deep into critical topics like:

➡️ What Responsible AI really means

➡️ The role of product managers in building ethical AI products

➡️ How AI can (and can’t) help fight climate change

➡️ The growing importance of trust and ethics in tech

➡️ How Europe can seize major opportunities in the AI space

➡️ The future of jobs and the architecture of the internet in the AI era

💡 Whether you're a product manager, tech leader, or passionate about the future of AI, this episode offers practical insights on navigating ethics, innovation, and global change.

👉 Don't forget to like, comment, and subscribe for more conversations on product innovation, leadership, and technology!

📌 Chapters:

00:00 Introduction to Responsible AI and Product Management

02:55 The Intersection of AI and Climate Change

06:09 Defining Responsible AI

09:22 The Role of Product Managers in AI

12:15 Ethics and Trust in AI Products

15:21 The Future of AI Regulation and Opportunities in Europe

31:38 Navigating Globalization and Sovereignty

34:25 The Role of Ethics in Product Management

38:40 AI: A Catalyst for Change or a Repeat of History?

42:21 The Future of Communication and AI

48:33 The Age of Abundance and Knowledge

54:48 Opportunities in a Changing Landscape

🔗 Find Alexandre K. Howard:

LinkedIn: https://www.linkedin.com/in/alex--howard/

https://linktr.ee/regenerativeproducts

Responsible AI podcast: https://podcasts.apple.com/us/podcast/responsible-ai-podcast/id1780564172

🔗 Find Pedro Ganço:

LinkedIn: https://www.linkedin.com/in/pedroganco/

🎉 Mark your calendars for Productized Conference 2025! Join us for the 10th edition of this premier event, where product management leaders from around the world gather for insightful talks, networking, and celebration. Tickets are already available—don’t miss out! Get your tickets now: https://www.productized.co

Where to find us:

Newsletter 👉 http://bit.ly/3aMvWn2

Website: https://productized.co/

LinkedIn: https://www.linkedin.com/school/productized

Instagram: https://www.instagram.com/productized.co/

Meetup: https://www.meetup.com/pt-BR/Productized/

#ProductManagement #ResponsibleAI #AIethics #ClimateChange #TechLeadership #FutureOfWork #AIandJobs #ProductLeadership #ProductizedPodcast

What happens when you take a break from your career to reset and rethink? In this season opener, host André Marquet talks to Pedro Ganço—new co-host of the Productized Podcast—about what it really means to step back, reflect, and come back stronger.

From sabbaticals and solopreneurs to leadership, mindset shifts, and future trends—this episode kicks off Season 19 with an open, inspiring conversation.

🔑 Takeaways:

• Personal growth through sabbaticals

• The power of financial readiness

• Solopreneurship & changing work cultures

• Autonomy, collaboration & innovation

• Purpose-driven career shifts

Chapters:

00:00 Intro

14:30 Sabbatical reflections

32:29 Business & family

40:29 Solopreneurs & personal branding

57:34 Learning from disruption

01:03:39 Final insights

🔗 Find Pedro Ganço:

LinkedIn: https://www.linkedin.com/in/pedroganco/

Instagram: https://www.instagram.com/pedroganco/

🔗 Where to find Andre: https://www.linkedin.com/in/marquet/

🎉 Mark your calendars for Productized Conference 2025! Join us for the 10th edition of this premier event, where product management leaders from around the world gather for insightful talks, networking, and celebration. Tickets are already available—don’t miss out! Get your tickets now: https://www.productized.co

Where to find us:

Newsletter 👉 http://bit.ly/3aMvWn2

Website: https://productized.co/

LinkedIn: https://www.linkedin.com/school/productized

Instagram: https://www.instagram.com/productized.co/

Meetup: https://www.meetup.com/pt-BR/Productized/

#ProductizedPodcast #SabbaticalShift #Season19 #CreateChangeTogether

In this episode, host Pedro Ganço sits down with Amir Rezaei, a seasoned product manager with deep expertise in FinTech, Web3, and AI-driven product development. They dive into Amir’s journey from software development to product leadership, the challenges of building products in Web3, and how product managers can navigate an evolving digital economy.

The conversation explores Web3 adoption hurdles, the role of Agile in high-stakes environments, and the growing importance of stablecoins and real-world assets in blockchain applications. Amir also shares practical advice for product managers looking to thrive in a competitive job market, emphasizing the importance of adaptability, AI knowledge, and a founder mindset.

Key Takeaways:

➡️ Web3 success depends on user trust, education, and seamless UX.

➡️ Agile can be a double-edged sword in high-risk environments.

➡️ Crypto market cycles impact product strategy & development.

➡️ AI knowledge is becoming a must-have skill for PMs.

➡️ The role of product managers is evolving—continuous learning is key.

➡️ Networking & knowledge-sharing (through podcasts!) can accelerate career growth.

Chapters:

08:13 Navigating the Web3 Landscape

20:19 Agile Principles in High-Stakes Environments

24:17 The Future of Web3 and AI

25:00 The Resilience of Crypto Markets

27:05 Real World Assets and Fractional Ownership

30:06 The Rise of Stablecoins

32:24 Transitioning from Web2 to Web3

34:21 The Evolution of Podcasting

41:59 Insights from Podcasting and Product Management

45:22 Wrap up

Where to find Amir: https://www.linkedin.com/in/amir-rezae/

🌎 Website: https://product-founder.com

Where to find Pedro: https://www.linkedin.com/in/pedroganco/

🎉 Mark your calendars for Productized Conference 2025! Join us for the 10th edition of this premier event, where product management leaders from around the world gather for insightful talks, networking, and celebration. Tickets are already available—don’t miss out! Get your tickets now: https://www.productized.co

Where to find us:

Newsletter 👉 http://bit.ly/3aMvWn2

Website: https://productized.co/

LinkedIn: https://www.linkedin.com/school/productized

Instagram: https://www.instagram.com/productized.co/

Meetup: https://www.meetup.com/pt-BR/Productized/

In this episode, host Pedro Ganço sits down with Inês Moura, an executive voice coach with over a decade of experience in helping professionals enhance their vocal presence. They dive into the art and science of voice, exploring how small adjustments in tone, projection, and mindset can lead to powerful transformations in communication.

Inês shares her journey as a coach and author of The Secret Power of the Voice, offering practical techniques for improving assertiveness, storytelling, and remote communication. Whether you're a product manager, leader, or simply looking to enhance your vocal impact, this episode is packed with actionable tips!

Key Takeaways:

➡️ Your voice reflects your energy, confidence, and authenticity.

➡️ Reframing self-beliefs can help improve vocal presence.

➡️ Voice training should be a daily habit for real, lasting change.

➡️ Good audio equipment matters for remote communication success.

➡️ Silence is powerful—reducing filler words improves clarity.

➡️ AI tools can enhance your speech practice and provide feedback.

Chapters:

00:00 Introduction to the Power of Voice

00:59 Inês Moura's Journey and Expertise

07:50 Common Voice Issues and Solutions

10:56 Transformations Through Voice Coaching

17:34 The Process of Writing a Book on Voice

21:49 Reframing Identity Through Voice Coaching

24:30 Starting the Journey of Communication Improvement

27:45 Voice Techniques for Product Managers

32:54 Enhancing Remote Communication

35:58 Practical Voice Warm-Up Techniques

43:03 Overcoming Filler Words in Speech

Where to find Inês: https://www.linkedin.com/in/inesmoura/

🌎 Website: https://www.voicepowerleadership.com

Where to find Pedro: https://www.linkedin.com/in/pedroganco/

🎉 Mark your calendars for Productized Conference 2025! Join us for the 10th edition of this premier event, where product management leaders from around the world gather for insightful talks, networking, and celebration. Tickets are already available—don’t miss out! Get your tickets now: https://www.productized.co

Where to find us:

Newsletter 👉 http://bit.ly/3aMvWn2

Website: https://productized.co/

LinkedIn: https://www.linkedin.com/school/productized

Instagram: https://www.instagram.com/productized.co/

Meetup: https://www.meetup.com/pt-BR/Productized/

In this episode, host André Marquet sits down with Kristina Kutan, a transformational coach, leadership strategist, and former startup founder. Kristina shares her journey from teaching to coaching, her experiences in the startup world, and how these lessons shaped her neuroscience-backed approach to leadership.

As the creator of the Lifecraft methodology, Kristina helps leaders align cognitive, emotional, and higher intelligence to navigate complexity, overcome decision fatigue, and lead with clarity and purpose. She dives into the challenges of cognitive overload, the importance of psychological safety in teams, and why transformational leadership is key to fostering innovation and resilience.

Key Takeaways:

➡️ Authentic leadership requires alignment between personal values and vision.

➡️ Cognitive overload can hinder productivity—structured decision-making helps.

➡️ Transformational leadership fosters innovation and psychological safety.

➡️ Kaizen hour is a powerful tool for self-reflection and course correction.

➡️ Hormones like dopamine and cortisol play a crucial role in leadership effectiveness.

➡️ Purpose-driven leadership is essential in times of change and uncertainty.

Chapters:

01:14 Meet Kristina Kutan: A Transformational Leader

03:54 Kristina's Journey: From Teaching to Coaching

06:23 Startup Experience: Founding Floasis

10:42 Lessons Learned: Leadership and Lifecraft Methodology

11:44 Navigating Cognitive Overload and Urgency

14:15 Crafting a Vision for Authentic Leadership

18:01 Transformational Leadership and Team Dynamics

22:22 Decision Fatigue and Cognitive Capacity

27:50 Recognizing the Need for Coaching

29:38 Embracing Purpose and Mental Capacity

Where to find Kristina: https://www.linkedin.com/in/kristinakutan/

🌎 Website: kristinakutan.com

Where to find Andre: https://www.linkedin.com/in/marquet/

🎉 Mark your calendars for Productized Conference 2025! Join us for the 10th edition of this premier event, where product management leaders from around the world gather for insightful talks, networking, and celebration. Tickets are already available—don’t miss out! Get your tickets now: https://www.productized.co

Where to find us:

Newsletter 👉 http://bit.ly/3aMvWn2

Website: https://productized.co/

LinkedIn: https://www.linkedin.com/school/productized

Instagram: https://www.instagram.com/productized.co/

Meetup: https://www.meetup.com/pt-BR/Productized/

In this episode, host André Marquet sits down with Chris Compston to explore what makes a product team truly effective in today’s fast-changing world. They discuss the rising importance of ProductOps, how leadership shapes team performance, and why inclusivity and emotional intelligence are crucial for success.

Chris shares his insights on aligning teams with business goals, fostering a culture of continuous improvement, and making data-informed (not just data-driven) decisions. The conversation also touches on the evolving role of AI in product management, the importance of empowered teams, and strategies for mid-level managers to drive impact.

If you’re looking to build and lead high-performing product teams, this episode is packed with practical takeaways on leadership, collaboration, and the future of product management!

Key Takeaways:

➡️ High-performing product teams focus on delivering customer value and business impact.

➡️ Leadership and team culture are essential for alignment, autonomy, and effectiveness.

➡️ ProductOps is becoming a key function in scaling and optimizing product teams.

➡️ Data-informed decision-making leads to better outcomes than purely data-driven approaches.

➡️ AI is reshaping product management, helping teams focus on strategic value.

➡️ Inclusivity, collaboration, and emotional intelligence drive better leadership and team performance.

Chapters:

07:25 The Evolution of Product Management

13:49 Key Ingredients for Effective Product Teams

18:29 The Role of Leadership in Team Effectiveness

20:32 Aligning Purpose and Autonomy in Leadership

21:22 The Importance of Inclusivity in Leadership

21:47 Essential Traits of Great Product Leaders

23:06 Collaboration and Joint Decision Making

24:09 Emotional Intelligence vs. Assertiveness in Leadership

25:18 The Complexities of Leadership Personas

27:44 Navigating the Challenges of Mid-Level Management

28:13 Communicating Business Impact Effectively

30:38 Defining Team Effectiveness and Improvement Strategies

34:08 Balancing Agility with Long-Term Vision

36:11 The Future of Product Management and AI

40:00 Upcoming Projects and Initiatives

Where to find Chris: linkedin.com/in/chriscompston

Website: chriscompston.com

Newsletter: chriscompston.substack.com

Bluesky: chriscompston.bsky.social

Where to find Andre: https://www.linkedin.com/in/marquet/

🎉 Mark your calendars for Productized Conference 2025! Join us for the 10th edition of this premier event, where product management leaders from around the world gather for insightful talks, networking, and celebration. Tickets are already available—don’t miss out! Get your tickets now: https://www.productized.co

Where to find us:

Newsletter 👉 http://bit.ly/3aMvWn2

Website: https://productized.co/

LinkedIn: https://www.linkedin.com/school/productized

Instagram: https://www.instagram.com/productized.co/

Meetup: https://www.meetup.com/pt-BR/Productized/

In this episode, host Pedro Ganço sits down with Anya Cheng, an award-winning product leader, entrepreneur, and founder of Taelor, an AI-powered menswear rental service. Anya shares her journey from working at global tech giants to launching her own startup, offering invaluable insights into product strategy, team building, stakeholder management, and the future of AI in product management.

Throughout the conversation, Anya dives into the challenges of entrepreneurship, the importance of validating hypotheses, and how gamification enhances user experience. She also discusses how AI is reshaping product development and why transparency and agility are key to scaling successful products.

If you're looking to navigate the world of innovation, startups, and product leadership, this episode is packed with actionable insights and inspiration!

Key Takeaways:

➡️ You only need one great feature to make a successful product.

➡️ Being a founder is far more challenging than working in established companies.

➡️ Validating ideas before scaling is crucial in product management.

➡️ Gamification can enhance user experience and engagement.

➡️ The future of product management will be driven by data and AI.

➡️ Stakeholder management and team-building are essential for long-term success.

Chapters:

00:00 Introduction to Product Management and Innovation

05:51 Anya Cheng's Journey and the Birth of Taylor

12:48 Navigating Stakeholder Management in Large Organizations

19:49 Balancing Autonomy and Vision in Product Management

25:16 The Challenges of Being a Startup Founder

27:24 Gamification in User Experience

29:03 Understanding User Needs and Gamification

35:51 Balancing Research and Product Development

38:23 Building Effective Teams in Startups

41:36 Product Strategy in Startups vs. Large Organizations

46:12 Maintaining Agility While Scaling

49:08 The Future of Product Management and AI

Where to find Anya: https://www.linkedin.com/in/anyacheng/

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Where to find Pedro: https://www.linkedin.com/in/pedroganco/

🎉 Mark your calendars for Productized Conference 2025! Join us for the 10th edition of this premier event, where product management leaders from around the world gather for insightful talks, networking, and celebration. Tickets are already available—don’t miss out! Get your tickets now: https://www.productized.co

Where to find us:

Newsletter: http://bit.ly/3aMvWn2

Website: https://productized.co/

LinkedIn: https://www.linkedin.com/school/productized

Instagram: https://www.instagram.com/productized.co/

Meetup: https://www.meetup.com/pt-BR/Productized/

In this episode, host Pedro Ganço sits down with Ken Sandy, a seasoned product leader, educator, and author of The Influential Product Manager, to break down what it takes to grow from a junior product manager to a strategic product leader.

Ken shares his expert insights on developing core PM skills, mastering stakeholder influence, and navigating the transition from execution to strategy. He dives into the key frameworks every aspiring product leader should know—covering prioritization techniques, decision-making models, and the importance of business acumen.

Whether you’re an early-career PM looking to accelerate your growth or a senior product professional aiming to refine your leadership approach, this episode is packed with actionable advice to help you level up your product career.

Key Takeaways:

➡️ The shift from execution to strategy—and why it’s crucial for career growth

➡️ The biggest challenges junior PMs face—and how to overcome them

➡️ How to develop influence and leadership without formal authority

➡️ Why storytelling is a powerful skill for product managers

➡️ The decision-making frameworks that help PMs thrive in complex environments

➡️ How prioritization techniques can make or break a product team

➡️ The evolving role of product management—and how to stay ahead in the field

Chapters:

00:00 Introduction to Product Management podcast

05:50 Ken Sandy's Journey into Product Management

11:11 The Importance of Execution in Product Management

17:01 Influence Over Authority in Product Management

24:34 Advice for Aspiring Product Managers

25:54 Uncovering Product Management Skills

32:01 Navigating Challenges in Product Management

38:13 The Importance of Decision-Making

46:17 Practical Frameworks for Product Managers

50:21 Prioritization and Stakeholder Alignment

54:27 Essential Skills for Junior Product Managers

01:02:19 Transitioning from Execution to Strategy

01:05:51 The Future of Product Management

Where to find Ken: https://www.linkedin.com/in/kensandy/

Bonus materials of The Influencial Product Manager: https://influentialpm.com

Where to find Pedro: https://www.linkedin.com/in/pedroganco/

🎉 Mark your calendars for Productized Conference 2025! Join us for the 10th edition of this premier event, where product management leaders from around the world gather for insightful talks, networking, and celebration. Tickets are already available—don’t miss out! Get your tickets now: https://www.productized.co

Where to find us:

Newsletter: http://bit.ly/3aMvWn2

Website: https://productized.co/

LinkedIn: https://www.linkedin.com/school/productized

Instagram: https://www.instagram.com/productized.co/

Meetup: https://www.meetup.com/pt-BR/Productized/

In this episode, host Andre Marquet sits down with Tim Herbig, a product management coach, consultant and leading expert in product strategy and decision-making. Tim shares his insights on structured decision-making frameworks, stakeholder alignment, and balancing data-driven insights with intuition in product management.
The conversation dives into the evolution of product management, the power of Impact Mapping, and the importance of connecting daily tasks to strategic goals. Tim also discusses the role of AI in enhancing product management, offering real-world examples of how tools like Lex can improve productivity.
Beyond product strategy, Tim brings a personal touch, sharing his passion for coffee brewing and how documenting the process leads to a deeper appreciation—just like in product development. The discussion also highlights the unique value of independent conferences, fostering meaningful networking and learning opportunities.
If you’re looking to refine your product decision-making, adapt roadmaps in uncertain times, and embrace AI-driven strategies, this episode is packed with actionable insights!
Key Takeaways:
➡️ Decision-making frameworks should align with intent, not just trends.
➡️ Impact Mapping is a powerful tool for structured decision-making.
➡️ AI enhances product strategy, data analysis, and writing quality.
➡️ Stakeholder alignment requires explicit conversations and clarity.
➡️ Roadmapping must be adaptable to market changes.
➡️ Personal passions, like coffee brewing, can inspire professional growth.
➡️ Independent conferences offer unique networking opportunities.
Chapters:
00:00 Introduction to Product Challenges and Opportunities
02:04 Favorite Tech Products and Innovations
04:06 The Art of Coffee Brewing and Its Significance
08:53 Exploring Career Paths and Industry Insights
13:55 The Evolution of Product Management
17:30 Common Mistakes in Decision-Making Frameworks
19:08 Structured Decision-Making Frameworks for Teams
19:31 Connecting Daily Tasks to Strategic Goals
22:23 Navigating Data-Driven Decisions and Gut Feelings
25:00 Strategies for Stakeholder Alignment
27:13 Roadmapping in Unpredictable Times
31:26 The Role of AI in Product Management
36:10 Traits of Exceptional Product Managers
38:12 Adopting Frameworks Mindfully
39:22 The Unique Value of Independent Conferences
40:27 Upcoming Projects and Book Insights
Where to Find Tim: https://www.linkedin.com/in/herbigt/
Tim's newsletter: https://herbig.co/newsletter/
Where to find Andre: https://www.linkedin.com/in/marquet/ 
🎉 Mark your calendars for Productized Conference 2025! Join us for the 10th edition of this premier event, where product management leaders from around the world gather for insightful talks, networking, and celebration. Tickets are already available—don’t miss out! Get your tickets now: https://www.productized.co
Where to find us:
JOIN THE COMMUNITY 👉 http://bit.ly/3aMvWn2 
Website: https://productized.co/ 
LinkedIn: https://www.linkedin.com/school/productized 
Instagram: https://www.instagram.com/productized.co/ 
Meetup: https://www.meetup.com/pt-BR/Productized/ 

In this episode, host Pedro Ganço sits down with Mike Todasco, a seasoned innovator and AI advisor, about fostering innovation in the fast-paced world of product management. From his journey in finance to becoming an entrepreneurial leader, Mike shares valuable insights into the importance of curiosity, creative thinking, and overcoming limiting beliefs to drive innovative outcomes within teams.

Mike highlights the powerful role that AI tools are playing in modern product management and explores how they can enhance collaboration, brainstorming, and decision-making. He also emphasizes the need to create a safe space for idea generation, where team members feel empowered to share bold and creative ideas without judgment. As product managers navigate an increasingly AI-driven landscape, Mike offers strategies to foster a culture of open-mindedness and continuous learning—crucial for driving creativity and innovation.

If you're looking to unlock your team's potential, embrace the latest tech innovations, and learn how to lead with an entrepreneurial mindset, this episode is a must-listen!

Key Takeaways:

➡️ Curiosity is key to unlocking innovation and driving creative solutions.

➡️ AI tools are transforming the way product managers collaborate and brainstorm ideas.

➡️ Encourage team members to share bold ideas by creating a safe, non-judgmental space.

➡️ Innovation isn’t just about technology—it’s a mindset and can be applied in all areas of life.

➡️ Remove limiting beliefs to unlock creativity and expand what’s possible in product development.

➡️ Every product manager can foster an entrepreneurial spirit within their team to encourage creativity and growth.

Chapters:

00:00 Introduction to Product Innovation and AI

04:16 Mike's Journey from Finance to Product Management

08:32 The Importance of Curiosity in Innovation

13:53 Starting Sketch Maven: Lessons from Entrepreneurship

18:26 Fostering Innovation in Teams

23:08 Common Mistakes in Innovation and How to Avoid Them

24:27 The Power of Open-Minded Innovation

26:50 Learning from Failure in Innovation

33:38 AI: The Future of Innovation

42:38 AI's Impact on Product Management

48:04 Embracing AI in Entrepreneurship

Where to Find Mike: https://www.linkedin.com/in/todasco/

Medium: https://medium.com/@todasco

SDSU: https://business.sdsu.edu/centers-institutes/ai

Where to find Pedro: https://www.linkedin.com/in/pedroganco/

🎉 Mark your calendars for Productized Conference 2025! Join us for the 10th edition of this premier event, where product management leaders from around the world gather for insightful talks, networking, and celebration. Tickets are already available—don’t miss out! Get your tickets now: https://www.productized.co

Where to find us:

JOIN THE COMMUNITY 👉 http://bit.ly/3aMvWn2

Website: https://productized.co/

LinkedIn: https://www.linkedin.com/school/productized

Instagram: https://www.instagram.com/productized.co/

Meetup: https://www.meetup.com/pt-BR/Productized/

In this episode, host André Marquet sits down with Julia Bastian, a product leader specializing in B2B product management, to explore the intricacies of mastering product discovery. Julia discusses her journey from UX research to product leadership and shares valuable insights into how structured insight management systems can streamline decision-making and align product teams. They dive into the delicate balance between relying on data-driven insights, gut feeling, and intuition—crucial elements for effective product leadership in complex domains.

Julia also highlights the ongoing digital transformation in the construction industry and how this shift impacts product management practices, particularly in B2B environments. From the importance of synthesizing customer feedback to integrating visual thinking into team discussions, Julia offers actionable advice on how to foster innovation while maintaining focus on business goals. This episode is packed with strategies that will help you navigate the challenges of product discovery, balance short-term execution with long-term innovation, and scale B2B products efficiently.

Key Takeaways:

➡️ Structured insight management aligns teams and enhances decision-making.

➡️ Gut feeling is valid but should be balanced with data and feedback.

➡️ Synthesizing customer feedback is more impactful than summarizing it.

➡️ Balance exploration and exploitation to drive innovation.

➡️ Digital transformation in traditional industries opens new opportunities.

➡️ Visual thinking reduces uncertainty and improves team collaboration.

➡️ Founder involvement accelerates innovation and decision-making.

➡️ Long B2B sales cycles require patience and strategic planning.

➡️ The role of product managers is evolving, especially in traditional industries.

➡️ Insight management systems boost team alignment and product success.

Chapters:

00:00 Introduction to Product Challenges and Opportunities

04:26 Julia's Journey in Product Management

08:59 The Importance of Business Psychology in Product Management

13:19 Navigating the B2B Product Landscape

18:32 Product Discovery Tactics in B2B

22:47 Understanding Metrics and North Star Indicators

26:57 The Role of Founders in Innovation Teams

28:21 The Power of Synthesizing Insights

30:40 Implementing Insight Management Systems

33:36 Empowering Product Leaders through Visual Thinking

37:05 Timeless Principles in Product Management

38:07 The Future of Digital Transformation in Construction

41:14 Upcoming Projects and Future Aspirations

Where to Find Julia: https://www.linkedin.com/in/julia-bastian/

Where to find Andre: https://www.linkedin.com/in/marquet/

🎉 Mark your calendars for Productized Conference 2025! Join us for the 10th edition of this premier event, where product management leaders from around the world gather for insightful talks, networking, and celebration. Tickets are already available—don’t miss out! Get your tickets now: https://www.productized.co

Where to find us:

JOIN THE COMMUNITY 👉 http://bit.ly/3aMvWn2

Website: https://productized.co/

LinkedIn: https://www.linkedin.com/school/productized

Instagram: https://www.instagram.com/productized.co/

Meetup: https://www.meetup.com/pt-BR/Productized/

In this episode, host Pedro Ganço sits down with Phil Hornby, a seasoned product leader, to explore the changing landscape of product management. Phil shares his journey from developer to product manager and discusses the importance of coaching and empowering product teams. The conversation delves into the complexities of decision-making, the role of constraints in fostering innovation, and the need for an entrepreneurial mindset in product teams. Phil also sheds light on the misconceptions surrounding product leadership, the impact of AI on the profession, and the future of product management.

Key Takeaways:

➡️ Product management revolves around decision-making at all levels.

➡️ Constraints can serve as a catalyst for innovation.

➡️ Coaching is about enabling teams to succeed, not just giving answers.

➡️ Product managers must balance technical and business perspectives.

➡️ The role of product managers has evolved to be more strategic.

➡️ Strong relationships are crucial in a hybrid work environment.

➡️ Product management is about delivering value to both customers and businesses.

➡️ Effective decision-making requires understanding the broader context.

➡️ Empowered teams cultivate entrepreneurial mindsets.

➡️ The future of product management may involve smaller, more efficient teams.

Chapters:

00:00 Introduction to Product Challenges and Opportunities

04:02 Phil Hornby's Journey to Product Management

10:58 The Philosophy of Coaching in Product Leadership

14:03 The Complexity of Decision-Making in Product Management

17:38 Common Traps in Product Decision-Making

20:57 Mental Models for Better Decision-Making

23:29 Constraints as Catalysts for Creativity

27:30 Building Entrepreneurial Product Teams

29:57 Understanding the Trio and Square in Product Management

32:19 Fostering an Entrepreneurial Mindset in Organizations

35:13 Coaching Product Managers: Defining Success

38:24 Evolving Role of Product Managers in a Changing Landscape

44:51 Building Relationships in Hybrid Teams

50:59 Common Misconceptions in Product Leadership

Where to Find Phil: https://www.linkedin.com/in/philhornby/

Where to find Pedro: https://www.linkedin.com/in/pedroganco/

🎉 Mark your calendars for Productized Conference 2025! Join us for the 10th edition of this premier event, where product management leaders from around the world gather for insightful talks, networking, and celebration. Tickets are already available—don’t miss out! Get your tickets now: https://www.productized.co

Where to find us:

JOIN THE COMMUNITY 👉 http://bit.ly/3aMvWn2

Website: https://productized.co/

LinkedIn: https://www.linkedin.com/school/productized

Instagram: https://www.instagram.com/productized.co/

Meetup: https://www.meetup.com/pt-BR/Productized/

In episode, host André Marquet sits down with Jason Knight, a fractional product leader and startup advisor, to discuss the challenges and opportunities of strategic leadership in B2B SaaS companies. Jason shares his journey from developer to product management and offers valuable insights into defining effective product strategies, fostering alignment between leadership and product teams, and avoiding common mistakes when scaling. The conversation also touches on the role of passion in decision-making, the importance of community for product professionals, and strategies for balancing innovation with core business objectives.

Key Takeaways:

➡️ Scaling B2B SaaS requires clear product strategies and understanding market needs.

➡️ Leadership alignment is critical for product success.

➡️ Collaboration between teams often defines execution success.

➡️ Many companies fail by not defining their ideal customer profiles.

➡️ Passion is valuable but must be balanced with objectivity.

➡️ Effective product strategies require focus and avoiding context switching.

➡️ Community and networking are essential for growth in product management.

➡️ Innovation should always address real customer needs.

Chapters:

00:00 Introduction to Product Challenges and Opportunities

02:42 The Journey from Developer to Product Management

05:39 Jason's Background and Experience

08:27 The Role of Passion in Product Management

11:04 Exploring the Idea of Indoor Ski Slopes

13:53 Mistakes in Scaling B2B SaaS Companies

16:58 Defining Product Strategies

19:51 The Importance of Community in Product Management

22:27 Navigating Social Media for Product Professionals

25:26 Conclusion and Key Takeaways

30:09 Strategic Product Leadership Challenges

33:51 Aligning Leadership and Product Teams

39:27 Building Effective Collaboration

46:00 Future-Ready Product Strategies

51:37 Balancing Innovation and Core Vision

Where to Find Jason: https://www.linkedin.com/in/jason-knight/

Where to find Andre: https://www.linkedin.com/in/marquet/

🎉 Mark your calendars for Productized Conference 2025! Join us for the 10th edition of this premier event, where product management leaders from around the world gather for insightful talks, networking, and celebration. Tickets are already available—don’t miss out! Get your tickets now: https://www.productized.co

Where to find us:

JOIN THE COMMUNITY 👉 http://bit.ly/3aMvWn2

Website: https://productized.co/

LinkedIn: https://www.linkedin.com/school/productized

Instagram: https://www.instagram.com/productized.co/

Meetup: https://www.meetup.com/pt-BR/Productized/

In this episode, host André Marquet sits down with Shanif Dhanani, founder of Nobi, to discuss the transformative role of AI in e-commerce and the evolving landscape of startups. They dive into the importance of personalization in enhancing customer experiences, the technical challenges of scaling AI solutions, and the balance between hard work and luck in entrepreneurship. Shanif shares his journey through the tech industry, from programming languages to philanthropy, offering practical advice for early-stage founders on leveraging data effectively and understanding consumer behavior. Tune in to learn how AI-powered solutions are reshaping the future of online shopping and why focusing on real-world problems is key to success.

Key Takeaways:

➡️ Personalization boosts customer experience.

➡️ AI search enhances product discovery.

➡️ Knowing customer intent improves personalization.

➡️ Scaling AI requires speed and accuracy balance.

➡️ Success needs hard work—and a bit of luck.

➡️ Entrepreneurship is all about learning and adapting.

➡️ Data-driven decisions are crucial for startups.

➡️ Giving back is central to Shanif’s mission.

➡️ Clear communication is vital for lean teams.

Chapters:

00:00 Introduction to Shanif Dhanani and Nobi

02:45 The Evolution of Programming Languages: A Personal Journey

05:21 Personal Background: A Deeper Look

08:11 The Role of Luck and Hard Work in Success

10:48 Navigating the Startup Landscape: Pivots and Challenges

13:33 From Apteo to Nobi

17:07 AI-Powered Search: Revolutionizing E-Commerce

19:57 Staying Competitive in an AI-Driven Market

23:00 Challenges in E-commerce Personalization

28:29 Verticals for Personalized AI in E-commerce

33:07 The Future of AI Personal Shopping Agents

35:57 Technical Challenges in Scaling AI Solutions

39:43 Leveraging AI for Efficiency in Startups

42:45 Data Science and Machine Learning at Twitter

47:16 Advice for Early Stage Founders

Where to find Shanif: https://www.linkedin.com/in/shanifdhanani/

[email protected]

https://twitter.com/shanif

https://www.locusive.com/

Where to find Andre: https://www.linkedin.com/in/marquet/

🎉 Mark your calendars for Productized Conference 2025! Join us for the 10th edition of this premier event, where product management leaders from around the world gather for insightful talks, networking, and celebration. Tickets are already available—don’t miss out! Get your tickets now: https://www.productized.co

Where to find us:

JOIN THE COMMUNITY 👉 http://bit.ly/3aMvWn2

Website: https://productized.co/

LinkedIn: https://www.linkedin.com/school/productized

Instagram: https://www.instagram.com/productized.co/

Meetup: https://www.meetup.com/pt-BR/Productized/

In this episode, host Andre Marquet sits down with Andy Nesling, head of engineering and product at Cervus, to explore the multifaceted world of product management. They discuss the integration of cutting-edge technologies like IoT and robotics in product development, the unique challenges of managing military training products, and the pivotal role of agile methodologies. Andy shares his journey from Dyson to the defense tech sector, offering insights into leading hybrid teams, aligning OKRs with business goals, and the ethical considerations in defense technology. Tune in to learn how to navigate complex engineering challenges, foster innovation, and maintain a customer-centric approach in an ever-evolving industry.

Key Takeaways:

➡️ Agility is crucial for successful product management.

➡️ Integrating IoT and robotics presents unique challenges.

➡️ Leading hybrid teams requires effective communication.

➡️ Ethical decision-making is vital in defense tech.

➡️ Aligning OKRs with business goals ensures success.

➡️ Innovation is key to long-term business growth.

➡️ Data-driven decisions improve effectiveness in training.

➡️ Involving stakeholders fosters alignment with objectives.

➡️ A customer-centric approach drives value.

Chapters:

00:00 Introduction to Product Challenges and Opportunities

05:48 Innovation in IoT and Robotics

12:52 Complexities of Product Management in Robotics

17:56 Leading Hybrid Product and Engineering Teams

23:12 Navigating OKRs in Product Development

31:11 Balancing Day-to-Day Needs with Long-Term Vision

35:43 Opportunity Cost in Innovation

43:29 The Future of Defense Tech and Innovation

Where to find Andy: https://www.linkedin.com/in/andynesling/

Where to find Andre: https://www.linkedin.com/in/marquet/

🎉 Mark your calendars for Productized Conference 2025! Join us for the 10th edition of this premier event, where product management leaders from around the world gather for insightful talks, networking, and celebration. Tickets are already available—don’t miss out! Get your tickets now: https://www.productized.co

Where to find us:

JOIN THE COMMUNITY 👉 http://bit.ly/3aMvWn2

Website: https://productized.co/

LinkedIn: https://www.linkedin.com/school/productized

Instagram: https://www.instagram.com/productized.co/

Meetup: https://www.meetup.com/pt-BR/Productized/

In this episode, host Pedro Ganço sits down with Pippa Topp, a product leader and consultant, to explore the dynamic world of product management. Together, they discuss the evolving landscape of the role, the increasing importance of emotional intelligence, and the future direction of product teams. Pippa offers invaluable insights into building effective teams, fostering creativity under pressure, and embracing failure as a critical part of growth. Tune in to discover how to cultivate 'pockets of brilliance' within your organization and why curiosity, transparency, and understanding your goals are essential for success in product management.

Key Takeaways:

➡️ Emotional intelligence is essential for product managers.

➡️ The role of product management has evolved but remains crucial.

➡️ Strong teams rely on emotional intelligence and collaboration.

➡️ Curiosity and a love of learning are key for success.

➡️ Protect time for creativity, even under pressure.

➡️ View failure as a chance to grow and learn.

➡️ 'Pockets of brilliance' can drive exceptional results.

➡️ Transparency fosters trust and autonomy in teams.

➡️ Know your goals and the reasons behind your actions.

Where to find Pippa: https://www.linkedin.com/in/pippa-topp/

Where to find Pedro: https://www.linkedin.com/in/pedroganco/

🎉 Mark your calendars for Productized Conference 2025! Join us for the 10th edition of this premier event, where product management leaders from around the world gather for insightful talks, networking, and celebration. Tickets are already available—don’t miss out! Get your tickets now: https://www.productized.co

Where to find us:

JOIN THE COMMUNITY 👉 http://bit.ly/3aMvWn2

Website: https://productized.co/

LinkedIn: https://www.linkedin.com/school/productized

Instagram: https://www.instagram.com/productized.co/

Meetup: https://www.meetup.com/pt-BR/Productized/

In this episode, host Andre Marquet sits down with Dave Martin, a seasoned product leadership coach, to explore how to transform product leadership and adopt an outcome-first mindset. Dave shares his passion for helping product teams deliver successful products without unnecessary stress or wasted effort. The conversation uncovers common pitfalls in product development, such as overemphasizing solutions instead of addressing the root causes of problems. Dave elaborates on the difference between product craft and product leadership and explains how the Value Creation Plan framework helps align teams around delivering genuine value. Dave also opens up about co-authoring his book, the influence of his Outcome Habits newsletter, and offers actionable advice for product leaders looking to improve their effectiveness.

Key Takeaways:

➡️ Help product teams build successful products without high stress.

➡️ Simplify product design to improve user experience and reduce waste.

➡️ Build trust through clear expectations and reliable delivery.

➡️ Use roadmaps as communication tools, not fixed commitments.

➡️ Active listening is essential for effective leadership and team alignment.

Where to find Dave: https://www.linkedin.com/in/mrdavemartin/

Where to find Andre: https://www.linkedin.com/in/marquet/

🎉 Mark your calendars for Productized Conference 2025! Join us for the 10th edition of this premier event, where product management leaders from around the world gather for insightful talks, networking, and celebration. Tickets are already available—don’t miss out! Get your tickets now: https://www.productized.co

Where to find us:

JOIN THE COMMUNITY 👉 http://bit.ly/3aMvWn2

Website: https://productized.co/

LinkedIn: https://www.linkedin.com/school/productized

Instagram: https://www.instagram.com/productized.co/

Meetup: https://www.meetup.com/pt-BR/Productized/

In this episode, Simonetta Batteiger explores gender dynamics in product management and their impact on career advancement. She discusses challenges like the competence-likability dilemma and unconscious biases, offering strategies for women to navigate them. Simonetta highlights the importance of relationships, visibility, and organizational context in promoting diversity and inclusion. The conversation delves into cultural differences, the role of gender in innovation, and the future of inclusive leadership, emphasizing how diversity drives better outcomes and innovation in teams.

Key Takeaways:

➡️ Build relationships and visibility to advance your career.

➡️ Organizational context and women in leadership impact promotion opportunities.

➡️ Diversity enhances innovation, engagement, and outcomes.

➡️ Inclusive leadership and psychological safety are vital for success.

➡️ Intentional actions and intersectionality are key to fostering equality.

Chapters:

00:00 Introduction and Productized Conference

00:41 Background and Research on Gender Dynamics

04:05 Current State of Gender Dynamics in Product Management

07:54 Strategies for Advancement in Product Management

18:00 Challenges Women Face in Advancing Their Careers

22:39 Unconscious Bias and Competence-Likability Dilemma

25:42 Working with HR and Companies to Create Inclusive Leadership

31:39 Evolution of Gender Dynamics and the Impact of the Economic Crisis

34:33 Simonetta's Work with Inclusive Leaders

39:08 Carrots in Creating Inclusive Workplaces

40:28 The Carrots: Better Outcomes, More Innovation, Team Happiness

52:16 The Power of Diversity in Driving Innovation

57:08 Creating Inclusive and High-Performing Teams

01:03:17 Cultural Differences and the Role of Gender in Product Innovation

01:06:28 The Future of Inclusive Leadership

01:09:48 The Importance of Individual Agency in Creating Change

Where to find Simonetta: https://www.linkedin.com/in/simonettabatteiger/

Where to find Andre: https://www.linkedin.com/in/marquet/

🎉 Mark your calendars for Productized Conference 2025! Join us for the 10th edition of this premier event, where product management leaders from around the world gather for insightful talks, networking, and celebration. Tickets are already available—don’t miss out! Get your tickets now: https://www.productized.co

Where to find us:

JOIN THE COMMUNITY 👉 http://bit.ly/3aMvWn2

Website: https://productized.co/

LinkedIn: https://www.linkedin.com/school/productized

Instagram: https://www.instagram.com/productized.co/

Meetup: https://www.meetup.com/pt-BR/Productized/

In this exciting episode of the Productized Podcast, host Andre Marquet sits down with gamification experts Renato Carbone and Thiago Barrionuevo to dive deep into the transformative power of gamification in product development. Discover how integrating game elements—such as points, rewards, and challenges—into non-game contexts can significantly enhance user engagement and drive innovation. Key Takeaways: - Understanding Gamification: Learn what gamification truly means and how it can revolutionize user interaction by incorporating game mechanics into everyday experiences. - Audience Insight: Renato and Thiago emphasize the importance of knowing your target audience and their intrinsic motivators to craft effective gamification strategies. - The Octalysis Framework: Explore the Octalysis Framework, a powerful tool for designing engaging and motivational gamification strategies that resonate with users. - Creativity & Open-Mindedness: The discussion highlights how playing games fosters creativity and problem-solving skills, and the importance of creating a safe, open environment for these skills to flourish. - Gamification in HR: Discover how gamification can be leveraged in HR processes for assessment and team building, making work more engaging and effective. The episode also touches on the benefits of playing games, not just for enjoyment, but as a way to stimulate the brain and encourage creative thinking. Renato and Thiago share insights on overcoming biases against games in professional settings and the value of experienced players in introducing complex games to newcomers. Listen in to spark your creativity and elevate your product strategies with gamification! Where to find Thiago: https://www.linkedin.com/in/thiago-barrionuevo/ Where to find Renato: https://www.linkedin.com/in/renatocarbs/ Where to find us: JOIN THE COMMUNITY 👉 http://bit.ly/3aMvWn2 Website: https://productized.co/ LinkedIn: https://www.linkedin.com/school/productized Instagram: https://www.instagram.com/productized.co/ Meetup: https://www.meetup.com/pt-BR/Productized/ Where to find Andre: LinkedIn: https://www.linkedin.com/in/marquet/