The Game w/ Alex Hormozi

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned and will learn on his path from $100M to $1B in net worth.

Wanna scale your business? ⁠Click here.⁠

Follow Alex Hormozi’s Socials:

⁠LinkedIn ⁠ | ⁠Instagram⁠ | ⁠Facebook⁠ | ⁠YouTube ⁠ | ⁠Twitter⁠ | ⁠Acquisition ⁠

Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart.

Follow Alex Hormozi’s Socials:

⁠LinkedIn ⁠ | ⁠Instagram⁠ | ⁠Facebook⁠ | ⁠YouTube ⁠ | ⁠Twitter⁠ | ⁠Acquisition ⁠

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned and will learn on his path from $100M to $1B in net worth.

Wanna scale your business? ⁠Click here.⁠

Follow Alex Hormozi’s Socials:

⁠LinkedIn ⁠ | ⁠Instagram⁠ | ⁠Facebook⁠ | ⁠YouTube ⁠ | ⁠Twitter⁠ | ⁠Acquisition 

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned and will learn on his path from $100M to $1B in net worth.

Wanna scale your business? Click here.

Follow Alex Hormozi’s Socials:

LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition 

Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart.

Want to scale your business? Click here.

Follow Alex Hormozi’s Socials:

LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart.

Want to scale your business? Click here.

Follow Alex Hormozi’s Socials:

LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned and will learn on his path from $100M to $1B in net worth.

Want to scale your business? Click here.

Follow Alex Hormozi’s Socials:

LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition 

In this episode, Alex shares a recent Keynote he did helping you understand personal branding and content strategy.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned and will learn on his path from $100M to $1B in net worth.

Want to scale your business? Click here.

Follow Alex Hormozi’s Socials:

LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition 

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned and will learn on his path from $100M to $1B in net worth.

Follow Alex Hormozi’s Socials:

LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition 

Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart.

Follow Alex Hormozi’s Socials:

LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

"When training does not work, it's because we made an assumption of a skill set that they didn't have." In this episode, Alex (@AlexHormozi) explains his infamous management diamond to you. This framework is how he has managed hundreds of employees over the years.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned and will learn on his path from $100M to $1B in net worth.

Follow Alex Hormozi’s Socials:

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Want to be rich in 10 years? Start today by implementing Alex's best advice on how to make and keep more money.

Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart.

Follow Alex Hormozi’s Socials:

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On this episode, Alex share some of his conversation from the podcast interview with Sam Parr and Shaan Puri from their podcast, My First Million.

Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart.

Follow Alex Hormozi’s Socials:

LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart.

Follow Alex Hormozi’s Socials:

LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

In this episode, Alex discusses one of the superpowers of building a business, repetition.

Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $1B in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart.

Follow Alex Hormozi’s Socials:

LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

In this episode, Alex talks about how to avoid bad partners (not partnerships) and teaches you some of the lessons he has learned the hard way.

Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart.

Follow Alex Hormozi’s Socials:

LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

In this episode, Alex shares his best trainings, workshops, and videos having to do with sales. Alex has sold $100's of Millions, so this is not something you want to miss.

Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart.

Follow Alex Hormozi’s Socials:

LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

"Put something on your menu that's 100x more expensive." In this episode, Alex (@AlexHormozi) shares a few quick frameworks and tactics on pricing that will immediately help you drive more profit no matter what product or service you sell.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned and will learn on his path from $100M to $1B in net worth.

Follow Alex Hormozi’s Socials:

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"Some business owners stay stuck at the same level just to feed their own ego." In this episode, Alex (@AlexHormozi) defines hard work in a new way; as the messy, ambiguous work that is required to solve the next constraint in your business. Uncharted territory that seems impossible but is so important if you just did that one thing, all your other goals would get accomplished.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned and will learn on his path from $100M to $1B in net worth.

Follow Alex Hormozi’s Socials:

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"You have authority in the frame. Remember, they're coming to you." In this episode, Alex (@AlexHormozi) shares his sales framework for absolute beginners to go from 0 to their first sale, as well as some tactics for experience business owners to improve the success and consistency of their sales team.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned and will learn on his path from $100M to $1B in net worth.

Follow Alex Hormozi’s Socials:

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"Your audience needs to be reminded more than they need to be taught." In this episode, Alex (@AlexHormozi) dives into frameworks and stories about effective advertising for any size of business: how much to advertise when you're getting started, how it can take you to $1M a year, and how to think about the organizational structure of sales & marketing beyond $1M a year.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned and will learn on his path from $100M to $1B in net worth.

Follow Alex Hormozi’s Socials:

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"Here's what each of these businesses should do to make more money with paid ads." In this episode, Alex (@AlexHormozi) takes you behind the curtain to a private event Q&A where he answered any and all questions on paid ads. In these questions, the smallest business by annual revenue was about $600k a year and the biggest was over $10M, so no matter what size your business is you should find a golden nugget to improve your creative, campaigns, and ROAS.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned and will learn on his path from $100M to $1B in net worth.

Timestamps:

(00:21) Dental Recruiting - How Do I Start Marketing

(01:43) Acupuncture - How to Start

(04:19) Fitness coach/podcast - Brand Consciousness

(07:56) Virtual Assistant Business - How To Start Ads

(11:28) Solar - Things Are Working, how to improve 7+ ROAS

(13:04) Assisted Living - Facebook, Youtube 20:1 ROAS

(14:04) Executive Health - Scale + Compliance

(15:16) Roofing PPC - Expand in Local Market

(17:27) Real Estate - ROAS & Trust are Down

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"Every business needs three big functional leaders. Acquisition... delivery... and operations (keeping everyone out of prison)." In this episode, Alex (@AlexHormozi) shares thoughts on key leaders in your business, how to find them, hire them, and have hard conversations with them.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned and will learn on his path from $100M to $1B in net worth.

Follow Alex Hormozi’s Socials:

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"Most small businesses don't grow as fast as they could because they spend their time working on the wrong things." In this episode, which is an excerpt from an audience Q&A, Alex (@AlexHormozi) simplifies what most businesses are doing wrong in and the 4 key levers to pull to fix things.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned and will learn on his path from $100M to $1B in net worth.

Follow Alex Hormozi’s Socials:

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"The guy with 1000 testimonials will get more customers." In this episode, Alex (@AlexHormozi) talks about how much proof of your product or service will drive sales. He breaks down a checklist for good proof to optimize formats, structure, and volume of your testimonials

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned and will learn on his path from $100M to $1B in net worth.

Follow Alex Hormozi’s Socials:

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"Why can't we 10x what we're currently doing?" In this episode, Alex (@AlexHormozi) simplifies the path to growth; doing more of what works rather than getting distracted chasing shiny objects. He also shares a brutally honest truth about all seasons of business (growth, stagnation, decline) - they're all stressful, and that's ok.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned and will learn on his path from $100M to $1B in net worth.

Follow Alex Hormozi’s Socials:

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"At the end of the day, your customers are the people you serve and they have all the information you need to make your product better." In this episode, Alex (@AlexHormozi) explains the importance of a direct line of communication to your customers to improve your sales, marketing, product experience, and more.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned and will learn on his path from $100M to $1B in net worth.

Follow Alex Hormozi’s Socials:

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"You have to check out your ego. Your ego's gone for this. You don't care about what other people think." In this episode, Alex (@AlexHormozi) explains a step by step process to make and keep your first $100,000, if that's a goal you're striving for in your current season

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned and will learn on his path from $100M to $1B in net worth.

Follow Alex Hormozi’s Socials:

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"You have to like your goals more than you like your friends." In this episode, Alex (@AlexHormozi) talks about the "lonely chapter" - the awkward, transitional period where you don't really fit in with your old social circle as you adjust to the demands of starting a new business. It's not something to fear, it's something to expect and go through anyways.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned and will learn on his path from $100M to $1B in net worth.

Follow Alex Hormozi’s Socials:

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"There's no generic business consulting that can deliver as consistent of an outcome [for customers] as a very niche business" In this episode, Alex (@AlexHormozi) shares the story of scaling the sales system when Gym Launch was getting started. He breaks down fundamental selling principles that he had to learn before he started to succeed with sales and scaling a niched down licensing business.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned and will learn on his path from $100M to $1B in net worth.

Follow Alex Hormozi’s Socials:

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"Customers are bloodhounds for value." In this episode, Alex (@AlexHormozi) explains a framework for different ways that you can make your offer more attractive and ultimately drive to more positive word of mouth, repeat purchases, and higher conversions.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned and will learn on his path from $100M to $1B in net worth.

Follow Alex Hormozi’s Socials:

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"The reason why this thing is really fast is the same reason why it's not going to make you a billionaire" In this episode, Alex (@AlexHormozi) He breaks down the pros and cons of the education or coaching business, how quickly it can scale, but the roadblocks to scale that it's likely to run into along the way.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned and will learn on his path from $100M to $1B in net worth.

Follow Alex Hormozi’s Socials:

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"You have to learn to say no to people who are not the ideal customer" In this episode, Alex (@AlexHormozi) covers the 4 most common problems that business owners need to solve in order to break through to high levels of scale. You're going to hear definitions, examples, and tactical solutions for each that will help you get to wherever your business is right now to where you want it to go.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned and will learn on his path from $100M to $1B in net worth.

Timestamps:

(00:08) - Problem #1

(4:20) - Problem #2

(12:50) - Problem #3

(19:40) - Problem #4

(29:30) - Bonus Problem

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"You only need ONE of these for your business to get absolutely massive." In this episode, Alex (@AlexHormozi) shares 9 ways to legally acquire market share from your competition and dominate your industry. No matter what kind of business you have; service, e-commerce, SaaS, or other; something here will be applicable to help you acquire more customers and keep them for longer.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Timestamps:

(00:39) - Network effects

(03:46) - Exclusive control over a resource or technology

(06:52) - Government regulations and licensing

(09:44) - Economies of scale

(12:12) - Vertical integration

(15:35) - Strong brand identity

(17:42) - Strategic pricing

(21:24) - Exclusive contracts w/ 3 different parties

(25:09) - Huge capital requirements

(27:24) - Intellectual property

(30:56) - Acquisitions and mergers

(35:51) - Innovative business models

(40:03) - Control over distribution channels

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"When you finally crack this, you will have license to print money for as long as you possibly can." In this episode, Alex (@AlexHormozi) breaks down the LTV:CAC ratio and why understanding it is such a fundamental aspect to your business's growth. It's one of the key numbers Acquisition.com looks into when evaluating investment opportunities because it captures the core economic engine of the business more than almost anything else.

You'll learn

• Why It matters
• How to improve LTV
• How to improve CAC
• How it will make you tons of money and scale predictably

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Follow Alex Hormozi’s Socials:

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"...Once I realize that, this is where my work begins. In this episode, Alex (@AlexHormozi) explores the idea that many business owners (including him in the early days) don't have clarity as what the core problem or constraint to tackle in their business is. But once this is unlocked you can create generational wealth.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Follow Alex Hormozi’s Socials:

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"There’s a reason Tesla started at the top." In this episode, Alex (@AlexHormozi) compresses his most brutally honest advice from 13 years of business. These come from experiences selling 9 companies and scaling the Acquisition.com portfolio to $250M+ in annual revenue. You’ll get insights on sales, pricing, business models, people, and the infinite game of entrepreneurship.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Timestamps:

(00:00:13) Sell to rich people until you have the money to sell to everyone else.

(00:08:57) You lack priorities, not information.

(00:22:56) Things are hard because your team isn’t as good as you think they are. Your standards are too low.

(00:26:57) Lots of rules mean you have dumb people.

(00:36:25) If you want to get bigger, get better.

(00:43:50) You work all day but you can’t get anything done because you allow too many things that don’t matter to distract you. Sometimes you have to let the fires burn.

(00:52:18) A brand takes a long time to build but is the most valuable thing you can own.

(01:02:29) You need to know the inputs and outputs of your money-making system.

(01:10:17) Stop looking for hacks.

(01:17:39) The best people cost more but make way more than they cost.

(01:22:26) The big, obvious thing is the problem, not the hundred other things.

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"Your lack of ability to make decisions will kill you." In this episode, which was originally delivered to an audience at an Acquisition.com Scaling Workshop, Alex (@AlexHormozi) shares a lesson that he's had to learn repeatedly - focus. A lack of ability to focus is the Kryptonite to many entrepreneurs, and chasing shiny objects will keep your business smaller than almost anything else. Paradoxically, leaning into new opportunities is what got many first time entrepreneurs their first success, but focus is what will take you to $10M, $100M, and beyond.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Timestamps:

(0:09) My Business Backstory / How I Learned The Importance of Focus

(2:40) You Have To Learn To Say “No” / My Definition of Focus / What Focus Means / What Is Focus?

(3:42) Justine Musk Quote

(4:25) $B Opportunities

(5:22) Steve Jobs Quote / The Juicy “No’s”

(7:02) The Greatest Superpower of Entrepreneurs / Volume Negates Luck / The Perfect Clay Pot

(10:05) The Perfect Competitor

(11:15) Why Do We (I) Say “Yes”?

(13:02) Fighting The Same Boss

(14:51) Hiring My First Sales Director

(17:06) Why I Document My Journey

(19:38) World class Results

(21:12) People Will Always Make Room For Winners

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"If you want to build an asset that makes you generationally wealthy, this is for you." In this episode, Alex (@AlexHormozi) shares that for most businesses that he's started and worked with, there's a core value driver that must be understood in order to truly scale. And if the entrepreneur does NOT work on this and instead gets distracted on other problems, they won't grow as quickly.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Timestamps:

(5:30) - What Business?

(7:50) - Supplement Example

(9:30) - Paired Incentives

(15:00) - What is solving the problem worth?

(16:00) - The Woman in the Red Dress

(20:00) - Every Business Has Shit

(26:30) - Marry Your Business

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"Understanding the difference between the two kinds of work has been the biggest unlock in my life." In this episode, Alex (@AlexHormozi) defines "Maker" vs "Manager" work, why they matter for leverage, how teams can build more awareness and intentionality around them, and ultimately how putting this system into practice can make you a lot more money.

Special shoutout to Paul Graham who wrote a piece on this concept 14 years ago.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Timestamps:

(1:35) - The Manager

(3:15) - The Maker

(8:03) - The Maker/Manager Conflict

(16:11) - The 3-Pronged Approach

(16:36) - The Solution: Managers (Step 1)

(17:41) - The Solution: Managers (Step 2)

(18:33) - The Solution: Managers (Step 3)

(19:50) - The Solution: Makers (Step 1)

(21:09) - The Solution: Makers (Step 2)

(25:33) - The Solution: Makers (Step 3)

(26:06) - The Solution: Makers (Step 4)

(27:20) - The Solution: Organizations (Step 1)

(30:44) - Alex’s Calendar

(35:54) - The Solution: Organizations (Step 2)

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"Getting rich is an output, getting better is an input." In this episode, Alex (@AlexHormozi) breaks down a fallacy that many small business owners fall into, which is that they need more leads in order to scale. This episode explores an alternative way to scaling; what if you just improved your product or service that nobody ever left?

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Timestamps:

(00:31) Business Owners All Ask This Question

(01:36) Building Back To Front

(2:05) The Business You Don't Want to Be In

(4:03) How To Actually Get To $1m Per Month

(6:23) My Friend’s Business

(11:12) What The Biggest Businesses Avoid

(15:24) Keeping Your Promises

(19:56) What Metrics You MUST Understand

(24:07) Nobody Thinks

(28:47) Break Stuff Move Fast

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"In the beginning, you just want to get flow through the system." In this episode, Alex (@AlexHormozi) shares marketing lessons learned from 13 years scaling and selling businesses. Tactics are relevant for everyone from those just getting started to seasoned marketers looking to optimize their funnel just a little more.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

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"I can't keep repeating these same mistakes... I have to find a way to learn from this." In this episode, Alex (@AlexHormozi) breaks down the importance of documenting failures in business & the process he's been doing for over a decade that he attributes much of his success to.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Timestamps:

(0:52) An Interesting Thing Happened...

(4:15) Small Business Owners Have This Problem

(10:00) What I Learned From ALAN

(13:25) How this helps with Content

(17:39) Biggest Meta-Lesson

(20:03)Document Everything Publicly

(26:24) Bonus Q&A

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"The perfect salesperson would take maximum calls, have maximum conversion rate, and have maximum consistency." In this episode, Alex (@AlexHormozi) breaks down the 9 things that top salespeople do differently. These are observations from building multiple 7 and 8 figure sales teams across his companies and the Acquisition.com portfolio.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Timestamps:

(00:39) - Maximise Hours (#1)

(2:53) - Pull Up Calls (#2)

(5:47) - The 2 Sop’s (#3)

(6:40) -  BAM FAM (#4)

(10:18) - Multiply Your Leads (#5)

(12:50) - Pre-Call Prep (#6)

(16:16) - Take Notes (#7)

(17:17) - Talk Less Sell More (#8)

(22:13) - Breathe The Script (#9)

(26:10) -  Kill The Zombies (#10)

(34:03) - Ask Hard Questions (#11)

(36:55) - Ask Again (#12)

(41:17) - See Everything As A Skill (#13)

(42:07) - Kill For Sport (#14)

(44:47) - Track Data (#15)

(49:23) - Never Blame Circumstances (#16)

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"These have made me millions of dollars." In this episode, Alex (@AlexHormozi) breaks down 7 different tactics for getting customer referrals, which are an incredible way of getting leads because they close at higher rates, stay longer, buy more, and also are usually FREE.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Timestamps:

(00:23) Ask customers who else they know after a sale

(7:54) Offer a discount to customers in exchange for introductions

(10:28) Offer more free services

(11:07) Offer them money

(12:52) Referral at success

(15:02) Handwritten card

(17:28) "Spouse program"

(18:41) BONUS!

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"Instead of talking sh*t behind someone's back, talk it to their face." In this episode, Alex (@AlexHormozi) shares the valuable distinction between insult and critique and breaks down how to have tough conversations with your team when you're trying to get better together.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Timestamps:

(0:44) Life changing concept

(2:06) How do you give feedback without being insulting?

(4:30) Mock critique conversation

(7:10) Real story of someone who became an *sshole

(13:45) How this can make organizations stronger

(16:41) Closing remarks

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In this episode, Alex (@AlexHormozi) shares a brutally honest truth that you should consider. If you've been doubted, if you've lost a sale, if a conversation didn't go your way... That maybe it's not someone else's fault. Or the circumstance. Or a bias someone has against you. If you want to have the impact you say you want, maybe you need to get better.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Timestamps:

(0:40) Examples of "needing to get better"

(3:17) It might not be because of bias

(4:35) Examples from when I needed to get better

(8:17) Get honest with yourself

(15:58) "What would it take?"

(21:30) Beat your victim mentality away

(22:00) Closing remarks

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"Keep the Goose, Sell the Eggs." Today, Alex (@AlexHormozi) shares a valuable framework for understanding if your business is sellable, and if it has multiple components of it, which could be the most valuable aspects of it to sell.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Timestamps

(00:24) - Story of someone trying to sell his business

(01:16) - The Golden Goose

(03:24) - The Big Picture You Have to Understand

(06:21) - How to Verify What Your "Goose" Is

(9:56) - Mrbeast Holdco Example

(14:38) - How Rollups Work

(18:42) - Closing Remarks

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"You can't be busy and be broke. Pick one." Today, Alex (@AlexHormozi) speaks about one of the core ways to scale as a small business - do the unscalable. It's a belief that holds many back that are scared of doing work that won't be feasible at a different revenue number.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Timestamps:

(0:43) - People being scared of doing the scalable

(4:06) - You can't be busy and be broke. Pick one

(4:40) - Two most powerful questions to ask your customers

(11:30) - Don't copy the time management of rich people

(13:30) - Doing the unscalable

(20:13) - Closing remarks

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“People don’t know the actual business they’re in.” Today, Alex (@AlexHormozi) dives into the core elements driving business success, emphasizing the significance of sales, marketing, brand, media, and distribution. Using real-world case studies, he illustrates strategic pivots and the importance of recognizing unique business challenges, offering invaluable insights for entrepreneurs, gym owners, software developers, and supplement companies.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Timestamps:

(0:22) - Understanding the gym business

(2:54) - Lessons from the software industry

(5:12) - The cleaning business revelation

(8:52) - Scaling service-based businesses

(12:48) - The hard truths of entrepreneurship

(20:23) - Maximizing enterprise value

(23:48) - Case study: The canned cocktail business

(26:21) - The importance of repeat customers

(30:42) - The hail mary strategy

(36:13) - Confronting the real problem

(38:09) - Concluding thoughts

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"Messing up is a part of business.” Today, Alex (@AlexHormozi) discusses the significance of managing business mistakes effectively and transforming negative customer experiences into positive ones. He highlights strategies such as prompt accountability, issuing refunds, and delivering exceptional service, fostering loyal customers and boosting business reputation.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Timestamps:

(1:11) - Story 1: The bent gym equipment

(2:41) - Story 2: The Ritz-Carlton experience

(5:07) - Principles for handling mistakes

(10:49) - The angry boat concept

(11:54) - Going above and beyond

(16:41) - Empowering employees to fix mistakes

(20:50) - Turning mistakes into opportunities

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“It’s not that you have anxiety, it’s that you didn’t do the work that you know you should have done.” Today, Alex (@AlexHormozi) highlights the crucial role of thorough preparation in achieving success in various fields like sales, marketing, and customer success. By reshaping views on effective preparation, Alex provides valuable insights to help alleviate anxiety and imposter syndrome, ultimately enhancing performance and enabling listeners to excel in their endeavors.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Timestamps:

(0:37) - The importance of preparation

(2:01) - Types of preparation

(5:33) - Consulting and preparation

(8:35) - Ad preparation and scaling

(18:40) - Preparation for one-time events

(25:12) - Final thoughts on preparation

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”You can make an absolute killing just talking about what you're really good at. Today, Alex (@AlexHormozi) shares how a dietitian successfully monetized a small, niche Instagram audience, earning nearly a million dollars annually. Highlighting the value of targeted, value-driven content over vanity metrics, this episode reaffirms that genuine engagement and a dedicated audience lead to significant financial gains.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Timestamps:

(0:15) - A surprising encounter: the dietitian's story

(3:43) - The importance of niche content

(6:36) - Lessons from personal experience

(9:31) - The value of a dedicated audience

(13:32) - Followers make you famous, business makes you rich

(18:02) - Focus on business metrics, not vanity metrics

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“You should want to have as many people as possible copying you because it means you're leading the way.” Today, Alex (@AlexHormozi) challenges the concept of thought ownership and highlights the importance of viewing competition as an opportunity for growth. He emphasizes serving customers, improving your product, and achieving success through innovation, rather than obsessing over intellectual property theft.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Timestamps:

(0:31) - Thought ownership: a misguided notion

(2:36) - Real-world examples of idea theft

(3:12) - Legal realities and futility

(4:25) - The competitive nature of business

(9:28) - Focus on customers, not competitors

(14:27) - No idea is owned especially in business

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"Winners win and they win because of who they are, not because of what happens to them." Today, Alex (@AlexHormozi) explores the five levels of competence and their impact on individual success in business, programs, and self-improvement. Highlighting the importance of a positive mindset, continuous learning, and replication of successful behaviors, he emphasizes how personal growth (not external conditions) determines success.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Timestamps:

(1:02) - The power of positive action

(4:38) - Transforming mindsets

(7:21) - Negative active to champion

(15:48) - The bottom-up approach

(23:21) - Replicate before you iterate

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"The single greatest and most valuable skill that a human being can have is the ability to come to their own conclusion..." Today, Alex (@AlexHormozi) shares his strategies for achieving a net worth of over $100 million through smart investing and value generation. Learn how the ultra-wealthy build their fortune with unique insights into income generation, passive investing, private equities, and the importance of selecting high-leverage opportunities.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Timestamps:

(0:33) - The four strategies of the ultra rich explained

(10:13) - Scaling down billionaire tactics to achieve a $10 million goal

(16:55) - Common themes across wealth-building strategies

(18:07) - Debunking the Warren Buffett strategy myth

(20:40) - The ultimate wealth-building advice

(27:02) - Conclusion

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“If people know that they can control your behavior by pushing this button to get this response from you, more people will hit that button.” Today, Alex (@AlexHormozi) shares effective tactics for managing hate and criticism, drawn from his experiences as a successful entrepreneur behind Acquisition.com. He emphasizes the power of persistence, resilience, and humor in turning negativity into motivation and maintaining a positive public image.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Timestamps:

(0:45) - Dealing with criticism and negativity

(2:49) - The art of ignoring

(4:13) - Turning hate to your advantage

(9:54) - Handling lies and protecting your reputation

(12:42) - The four box strategy

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“All businesses have sh*t. The challenge is knowing which sh*t you're willing to deal with.” Today, Alex (@AlexHormozi) delves into the crucial aspect of truly understanding your business's core challenges and its nature to unlock substantial growth. He emphasizes the disparity between initial expectations and the real core problem within each venture, advising entrepreneurs to focus on their business's actual challenges rather than pursuing seemingly easier opportunities, for achieving significant success.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Timestamps:

(1:03) - The essence of knowing your business

(6:23) - Expanding your horizons

(10:54) - Consulting and professional services

(13:21) - The big picture: solving the right problems

(16:06) - Avoiding “the woman in the red dress”

(26:13) - The importance of commitment and focus

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“Most people just don't know how to work that hard.” Today, Alex (@AlexHormozi) talks about the art of self-improvement and the importance of being useful, emphasizing on mastery through repetition and dedication to quality work. He provides a deep dive into the journey from seeking happiness to finding satisfaction in long-term goals, underscoring the role of hard work and the pursuit of usefulness for individual growth and success.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Timestamps:

(0:56) - Redefining the term “happiness”

(3:33) - The art of mastery through repetition

(6:13) - The philosophy of work: input, output, and mastery

(9:20) - Achieving mastery: the long road to excellence

(15:41) - The pursuit of goals: writing as a case study

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“The goal is to have nothing left.” Today, Alex (@AlexHormozi) explores the power of setting challenges and striving for excellence in both personal and professional life, emphasizing the importance of dedicated, hard work for continuous improvement. He proposes that true fulfillment and success are achieved through the pursuit of meaningful work and the joy of the process, rather than focusing solely on the outcomes.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Timestamps:

(1:28) - The journey of creating exceptional work

(3:50) - Redefining happiness beyond pleasure seeking

(5:42) - The endless pursuit of goals and challenges

(7:55) - The philosophy of work as the ultimate goal

(13:36) - Living fully: leaving nothing in the tank

(16:03) - Work as the core of every goal

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“A great mentor will make sure you’ll move ahead in the path, even if he gets left behind.” Today, Alex (@AlexHormozi) shares with us an eye-opening perspective about mentors and mentees, what the purpose of mentors are in our lives, and the true meaning of “passing it on”. Is there a mentor in your life that comes to mind?

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Timestamps:

(1:31) - Mentorship dynamics: Elevating each other

(6:17) - The legacy of mentors and the path to success

(10:28) - Sharing knowledge and building a better world

(13:18) - Reflections and gratitude: The impact of mentorship

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(This episode is a re-run. Original airdate was on October 6, 2022)

"You have to be able to allocate time money effort into the thing that's get you the most back.” Today, Alex (@AlexHormozi) shares valuable insights past failed partnerships, emphasizing the importance of equity, contributions, and disciplined profit generation for business success. He provides practical advice for entrepreneurs on wise spending, navigating equity distribution, and making strategic decisions for sustainable business growth.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Timestamps:

(2:05) - Partnership dynamics: equity and contribution

(5:52) - The realities of business ownership and profit distribution

(7:33) - Profit as a discipline: The importance of spending wisely

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“There is no more useless emotion than feeling sorry for yourself.” Today, Alex (@AlexHormozi) delves into the crucial role of handling mistakes in business and transforming them into opportunities. He provides tactical advice on exceeding customer expectations, empowering teams to proactively address issues, and the long-term benefits of customer satisfaction, all key strategies for turning dissatisfied customers into brand champions.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Timestamps:

(0:16) - Turning mess ups into opportunities

(2:50) - Transforming negative experiences into positive outcomes

(5:05) - Principles of handling mistakes effectively

(10:09) - The angry boat strategy: How to own your mistakes

(15:33) - Creating brand champions through exceptional service

(22:47) - Tactical advice for businesses & empowering your team

(24:25) - The long-term benefits of making things right

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“The further away I get from my core, the more money I lose.” Today, Alex (@AlexHormozi) shares insights from his experiences with cryptocurrency and real estate investments, emphasizing the importance of operating within your sphere of competence. Highlighting lessons learned from financial losses, the episode underscores the value of skepticism towards enticing deals, the need for due diligence, and the benefits of leveraging personal expertise in investment strategies for wealth creation and preservation.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Timestamps:

(0:36) - Big loss from the crypto craze

(2:18) - Sticking to your sphere of competence

(6:29) - The real estate misadventure

(15:30) - Investing wisdom: Slow down and stay in your lane

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“The more you prepare for stuff, the more frequently you do it, the better you will get it preparing.” Today, Alex (@AlexHormozi) emphasizes the significance of thorough preparation as a key differentiator in achieving business success. Highlighting real-world examples, he underscores the need for a significant increase in both the quality and quantity of preparation to excel in tasks, overcome imposter syndrome, and improve overall performance and efficiency.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Timestamps:

(0:36) - Redefining preparation

(3:21) - Preparation in content creation

(5:55) - The power of preparation

(8:53) - Scaling with creative preparation in advertising

(12:29) - The philosophy of preparation

(17:00) - Practical tips for effective preparation

(25:51) - Resetting expectations and embracing preparation

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“Thinking through conditions first rather than willpower first has been incredibly helpful for me.” Today, Alex (@AlexHormozi) shares productivity tactics and strategies for success, inspired by B.F. Skinner's behavior theory. The discussion includes managing time and attention, distinguishing between 'maker' and 'manager' roles, prioritizing deep work, and practical tips for goal setting and minimizing distractions.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Timestamps:

(1:35) - The concept of conditions for success

(5:57) - Applying conditions for success in various aspects of life

(9:28) - Makers vs. managers: optimizing your schedule

(20:52) - Practical tips for setting up success conditions

(24:55) - Maximizing productivity and decision making

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”The person you spend the rest of your life with will have the largest impact on who you become.” Today, Alex (@AlexHormozi) explores the profound influence of choosing the right life partner on individual happiness, personal growth, and achievements. He emphasizes the correlation between well-being and strong relationships, the importance of shared values and growth, and the role of self-improvement in attracting a compatible partner, offering valuable insights for those seeking contentment through meaningful relationships and self-betterment.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Timestamps:

(0:37) - The impact of your significant other on your life

(1:42) - The high standards in finding 'the one'

(2:59) - The three camps of single people

(4:22) - The importance of self-improvement in attracting a partner

(7:11) - Aligning life goals and values in a relationship

(11:45) - The philosophy of happiness and meaningful work

(15:18) - The role of usefulness and mastery in life satisfaction

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(Disclaimer: This interview was recorded over a livestream. We apologize in advance for the quality of the audio.)

"the only time that you truly have no hardship is if you're not growing.” Today, Alex (@AlexHormozi) answers questions from his audience and discusses the realities of entrepreneurship, emphasizing the importance of resilience amidst consistent challenges. He offers insights into customer acquisition strategies, the value of a strong network for growing businesses, and underscores the necessity of enduring hardships for success. He also shares valuable lessons for entrepreneurs about personal growth, overcoming obstacles, and the continuous learning process inherent in entrepreneurship.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Timestamps:

(0:48) - Navigating loneliness and success

(7:57) - The journey back to entrepreneurship

(15:50) - Embracing the entrepreneurial struggle

(18:02) - The continuous cycle of growth and pain

Follow Alex Hormozi’s Socials:

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“It is always uncomfortable because the thing that you are now holding onto is the thing that you have to give up.” Today, Alex (@AlexHormozi) shares valuable insights on managing the delicate balance between control and delegation in the entrepreneurial journey, drawn from his experience of scaling acquisition.com to a billion-dollar portfolio. He focuses on the importance of understanding your business's intricacies and overcoming trust issues to embrace delegation, crucial for achieving significant business growth and personal freedom.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Timestamps:

(0:38) - Navigating control in the entrepreneurial journey

(1:14) - The shift from complete control to delegation

(2:04) - Scaling your business by buying back time

(3:11) - Understanding your identity and control in business growth

(7:04) - The ultimate rule of thumb for entrepreneurs

(8:54) - Overcoming personal barriers to success

Follow Alex Hormozi’s Socials:

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(This episode is a re-run. Original airdate was on April 19, 2021)

“It'll be more inspiring to other people is a much more powerful frame The more disadvantages you have when you start the more epic story you have when you win.” Today, Alex (@AlexHormozi) explores the mindset barriers to personal and professional growth, emphasizing the transformation of past traumas and unrealized potential into success stories. He shares compelling insights into overcoming adversity, advocating for proactive change, and the power of personal narratives in building a billion-dollar business.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Timestamps:

(1:06) - Navigating opinions and finding your path

(3:42) - From prodigal son to minimum wage

(5:33) - Redefining identity and overcoming the past

(9:02) - Embracing epic failures and successes

(10:50) - Heroes vs. villains: choosing your path through pain

(12:26) - The value of your lowest points

Follow Alex Hormozi’s Socials:

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(Disclaimer: This interview was recorded over a livestream. We apologize in advance for the quality of the audio.)

“And the thing that I keep coming back to that makes entrepreneurship difficult is that you have a known cost for an unknown payoff. “ Today, Alex (@AlexHormozi) answers questions from his audience and shares vital strategies for entrepreneurial success, emphasizing perseverance, strategic planning, and adaptability. The discussion navigates the challenges of scaling a business, adapting to technological disruptions, and overcoming adversity in personal and professional realms. Key themes include commitment, flexibility, and learning from failures, providing insightful guidance for anyone on the entrepreneurial journey.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Timestamps:

(0:35) - Navigating entrepreneurial uncertainty

(7:23) - Strategic decisions for aspiring entrepreneurs

(14:36) - Overcoming analysis paralysis

(20:59) - Navigating personal and professional hardships

(25:30) - Leveraging social media for business growth

Follow Alex Hormozi’s Socials:

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“You can bet on yourself, but there are so many more stories of guys who bet everything on themselves at the casino and walked away empty handed.” Today, Alex (@AlexHormozi) shares the key aspects of business valuation, debunking common misconceptions and highlighting seven critical metrics: contract value, lifetime revenue, business valuation, yearly revenue, profit or EBITDA, net free cash flow, and personal net worth. At the end, he ranks which of the metrics are best to use and why you should not be looking at the others to determine the value of a business.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Timestamps:

(0:56) - 1st Metric: Contract value

(2:35) - 2nd Metric: Lifetime revenue

(4:58) - 3rd Metric: Business valuation

(7:10) - 4th Metric: Yearly revenue

(8:14) - 5th Metric: Yearly profit

(10:11) - 6th Metric: Net free cash flow

(11:07) - 7th Metric: Net worth

(13:32) - Ranking each business valuation metric

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(This episode is a re-run. Original airdate was on July 1, 2021)

“Even if both of you compromise, you're not enjoying the thing that you're compromising on.” Today, Alex (@AlexHormozi) explores the intricacies of relationships, emphasizing self-awareness, compatibility, and mutual respect as foundations for a thriving partnership. He highlights the importance of personal growth, breaking away from societal expectations in mate selection, and the crucial role of understanding and appreciating diversity in dating and relationships.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Timestamps:

(0:29) - Navigating the complexities of dating and relationships

(1:37) - Understanding and appreciating diversity in relationships

(3:33) - The importance of compatibility and shared goals in marriage

(6:13) - Embracing pragmatism and realistic expectations in love

(9:24) - The power of being brutally honest in relationships

(15:57) - Avoiding common pitfalls in marriages and embracing appreciation

(20:44) - Optimizing relationship dynamics through understanding and compromise

(22:29) - Thoughts on prioritizing in relationships

Follow Alex Hormozi’s Socials:

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“Where I want to go not many people have gone and it's going to be by its very nature difficult and fraught with hardship” Today, join Alex (@AlexHormozi) as he guests on The Learning Leader Show with Ryan Hawk to share his insights on challenging traditional success norms, sharing insights on personal growth, authenticity, and resilience. He discusses his journey in the fitness industry, his strategic approach to sustainable business growth at Acquisition.com, and the importance of choosing the right life partner for overall success.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Follow Ryan Hawk on:

➤ Instagram | Spotify | Apple | LinkedIn | Twitter

➤ Check out full episode on YouTube!

Timestamps:

(0:46) - The unconventional wisdom of never skipping dessert

(2:06) - Embracing your true self against the grain

(6:51) - The journey of self-discovery and breaking free

(8:22) - The power of doing you: overcoming fear and judgment

(11:20) - Finding your path: the courage to start anew

(13:17) - Reconciliation and growth: mending fences with the past

(18:12) - Choosing your life partner: the ultimate teammate

(19:52) - The philosophy of growth and achieving big goals

(22:47) - The essence of work: finding joy in the grind

(26:07) - Building a legacy: the vision behind Acquisition.com

Follow Alex Hormozi’s Socials:

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“Just because no one has done it doesn't mean it's not possible.” Today, Alex (@AlexHormozi) discusses strategies to overcome market limitations and personal barriers for limitless business growth. He emphasizes the need for a mindset shift, strategic thinking, and a focus on serving more customers to break industry revenue benchmarks and scale beyond perceived ceilings.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Timestamps:

(0:58) - The three pillars of business growth: beliefs, traits, and skills

(3:13) - Expanding your vision: the power of belief in business

(4:26) - Traits and skills: the inner workings of success

(7:26) - The path to unprecedented growth

Follow Alex Hormozi’s Socials:

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(This episode is a re-run. Original airdate was on October 19, 2021)

“The ultimate win at life is where you can shift things that are out of your control that you deem winning to things that are under your control which you can deem winning.” Today, Alex (@AlexHormozi) shares insights on building a billion-dollar business, emphasizing the power of consistent practice, and the value of hard work. He explores key success factors including persistence in content creation, using evidence to build credibility, and redefining personal success through effort and character development.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Timestamps:

(1:18) - Building confidence through experience

(2:18) - The power of persistence in content creation

(4:39) - The turning point: from obscurity to recognition

(5:00) - Content vs. context: the real game changer

(6:39) - Redefining success: effort over outcome

(10:25) - The infinite game: a new perspective on winning

(12:35) - Building character: the ultimate win

Follow Alex Hormozi’s Socials:

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“You need to have an equally strong force that will cause it to go down.” Today, join Alex (@AlexHormozi) as he guests on The Matt Gray Show to share key strategies for long-term success, emphasizing the importance of hard work, self-improvement, and leveraging current activities for greater returns. He also shares insights on integrating media business into one's life, setting a learning budget, experimenting with new ideas, and leveraging referrals for sustainable growth.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Follow The Matt Gray Show on:

➤ Instagram | Spotify | Apple | LinkedIn

➤ Check out full episode on YouTube!

Timestamps:

(0:29) - The importance of hard work and satisfaction

(1:26) - Optimizing for satisfaction to reduce anxiety

(2:53) - The power of repetition and self-improvement

(6:01) - Investing in yourself and your learning

(7:07) - Experimentation: the key to innovation and growth

(10:10) - Content creation: reducing friction and leveraging your life

(14:06) - Referrals: the most overlooked yet impactful lead generation strategy

Follow Alex Hormozi’s Socials:

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"If you want the things that everyone else doesn't have, you have to act in ways that everyone else doesn't act in." Today, Alex (@AlexHormozi) discusses the idea of overcoming difficult situations and becoming a champion rather than letting those situations make you weaker. He emphasizes the importance of the story that we choose to tell ourselves and its impact on our ability to overcome adversity.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Timestamps:

(0:44) - The mindset of champions

(2:09) - When personal issues impact work

(3:38) - The power of perception

(9:09) - Unconditional love and the harsh reality of conditions

(10:30) - Crafting your story

(12:49) - Using adversity as fuel to win

Follow Alex Hormozi’s Socials:

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(This episode is a re-run. Original airdate was on August 13, 2019)

“Most businesses fail because the entrepreneur gives up.” Today, Alex (@AlexHormozi) discusses the struggles of scaling a business and offers advice on how to deal with the pressure and overwhelm. He emphasizes the importance of having a plan B, focusing on what makes money, and having a supportive partner.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Timestamps:

(0:36) - The high altitude of business growth

(2:13) - Understanding your plan B

(4:32) - The entrepreneurial journey: challenges and choices

(8:27) - Focusing on what makes money

(9:42) - The essence of entrepreneurship: discipline and focus

(10:37) - Embracing the entrepreneurial struggle

Follow Alex Hormozi’s Socials:

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(This episode is a re-run. Original airdate was on September 18, 2019)

“Why would you allow it to change your behavior?” Today, join Alex (@AlexHormozi) as he guests on Sean Ferres channel to talk about strategies for customer acquisition, value enhancement, and retention, focusing on the importance of niche specialization and productizing services. He further explores the vital skills for financial success, AI utilization in digital marketing, balancing work discipline and freedom, and leadership development for business scalability.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Follow Sean Ferres on:

➤ Instagram | LinkedIn | Facebook

➤ Check out the episode on YouTube!

Timestamps:

(0:25) - Mastering the trio: build, sell, lead

(1:14) - Product quality over marketing

(2:13) - Navigating the path to riches with limited resources

(4:01) - Rebuilding from scratch: strategies for rapid recovery

(5:37) - Maximizing lead nurturing and conversion in digital marketing

(10:55) - Balancing freedom and discipline for success

(12:54) - The truth about achieving an elite physique

(17:03) - Embracing AI: the future of digital marketing and beyond

(20:28) - Navigating business and dating

(22:56) - Cultivating leadership to scale your business

Follow Alex Hormozi’s Socials:

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“It's always never lose money.” Today, Alex (@AlexHormozi) shares effective wealth management strategies for entrepreneurs, focusing on long-term growth and capital preservation. He discusses key lessons from building a billion-dollar portfolio, emphasizing strategies like yield, equity growth, tax advantages, and risk reduction through diversified investments.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Timestamps:

(0:49) - The fundamentals of investment

(2:41) - Understanding investment yield and appreciation

(3:23) - The importance of tax advantages and capital preservation

(4:47) - Breaking down the wealth allocation strategy

(5:33) - The three main investment buckets explained

(9:18) - Leveraging indexes for low-risk, high-return investments

(10:35) - The entrepreneurial approach to wealth management

Follow Alex Hormozi’s Socials:

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(This episode is a re-run. Original airdate was on January 11, 2022)

“The big caveat off the top is, if you want to go into one of those careers that requires a degree, it requires a degree.” Today, Alex (@AlexHormozi) explores the value of a college education versus real-world experience, drawing from their own journey from university to successful entrepreneurship. He encourages listeners to weigh the potential debt, networking benefits, and learning opportunities of college, guiding them in making informed decisions about their educational and career paths.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Timestamps:

(0:30) - The college conundrum

(2:55) - The real cost of college: debt and its implications

(3:10) - Evaluating the value of education: earnings and opportunities

(9:54) - The impact of education on different demographics

(18:03) - Choosing the right path: college or career?

(21:38) - Self-education and real-world experience

(27:02) - Making the decision that's right for you

Follow Alex Hormozi’s Socials:

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"The real is that the longer I wait for things to happen, the more rewarded I am for waiting." Today, join Alex (@AlexHormozi) as he guests on The Learning Leader Show with Ryan Hawk to share his unconventional success strategies, emphasizing the role of honesty in sales, the importance of character building over wealth, and the transformative power of challenges. He also talks about his journey as an entrepreneur, from owning gyms to facing losses, achieving remarkable success, insights on long-term thinking, consistency, and the essence of strategic patience in personal and professional endeavors.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Follow Ryan Hawk on:

➤ Instagram | Spotify | Apple | LinkedIn | Twitter

➤ Check out full episode on YouTube!

Timestamps:

(0:33) - From Persian royalty to modern success

(1:32) - The philosophy of wealth and hardship

(3:44) - The path to genuine confidence

(7:22) - From failure to fortune

(14:16) - Honesty, trust, and long-term thinking

(16:47) - Playing the long game

(22:11) - The evolution of a podcast

(25:59) - The power of packaging

Follow Alex Hormozi’s Socials:

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“It's amazing what you can do when you have no choice.” Today, Alex (@AlexHormozi) emphasizes the importance of effort and dedication over talent in achieving success, highlighting the role of an identity-driven narrative in maintaining focus on goals. He also discusses managing overwhelm by concentrating on controllable factors and prioritizing actions, attributing motivation to a fear of failure.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Timestamps:

(0:42) - Navigating challenges and staying motivated

(1:21) - The power of fear and overcoming overwhelm

(3:54) - The essence of grit: perseverance over talent

(5:41) - Creating your identity through challenges

(7:36) - Reflections and insights on entrepreneurial journey

(14:56) - The continuous pursuit of growth

Follow Alex Hormozi’s Socials:

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(This episode is a re-run. Original airdate was July 19, 2019)

"The questions you ask dictate the problems you'll solve," Today, Alex (@AlexHormozi) talks about the importance of learning from past mistakes, strategic thinking, and leveraging skills to succeed, including starting ventures without initial capital. The discussion revolves around resilience, innovation, and the power of asking the right questions, leading to the ambitious goal of building a billion-dollar enterprise.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Timestamps:

(0:56) - Having a Plan B is beneficial due to unknowns.

(3:47) - Learning from loss: the art of bouncing back

(8:07) - Building businesses with skills, not capital

(14:17) - The philosophy of cashflow positive businesses

(15:29) - Creative problem solving and entrepreneurial questions

Follow Alex Hormozi’s Socials:

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(This episode is a re-run. Original airdate was on October 25, 2022)

“The purpose of your brand is to help people solve a problem.” Today, join Alex (@AlexHormozi) as he guests on The Matt Gray Show to emphasize the power of simple content and strategic branding for business growth. He highlights the importance of solving customer problems, creating exceptional products, and producing content that remains valuable beyond the author's lifetime, with insights from successful brands.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Follow The Matt Gray Show on:

➤ Instagram | Spotify | Apple | LinkedIn

➤ Check out full episode on YouTube!

Timestamps:

(0:49) - Deep dive into branding philosophy

(2:36) - The power of brand and its impact

(3:31) - Content strategy and problem solving

(4:09) - Personal branding and authenticity

(6:31) - Crafting a content strategy that works

(8:27) - The journey of writing a book that lasts

(15:49) - Breaking down the perfect book launch

(20:00) - Balancing perfectionism and execution in product launch

(23:42) - Preparation and mindset for successful launches

Follow Alex Hormozi’s Socials:

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"When you have an opportunity or you have made the decision to capitalize on a new thing that you're going to do, to go all in on that thing.” Today, Alex (@AlexHormozi) discusses the struggle of determining who to listen to for advice as an entrepreneur, and shares personal experiences with making non-ideal decisions that ended up being the right ones. He encourages listeners to weigh decisions based on opportunity cost and to go all in once the decision is made.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Timestamps:

(1:48) - The power of going all in

(2:52) - Opportunity cost: The key to making big moves

(4:01) - The importance of speed in decision making

(8:04) - The delta between short and long term gains

(9:03) - Choosing your mentors wisely

Follow Alex Hormozi’s Socials:

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(This episode is a re-run. Original airdate was on September 26, 2019)

Watch the YouTube video of this episode HERE

"You will know and understand what your cap rate or your hypothetical max is for your business simply by doing the math." Today, Alex (@AlexHormozi) breaks down three primary methods for calculating customer Lifetime Value (LTV) — lifetime earnings, churn rate, and sales velocity — and their impact on strategic business decisions. The discussion emphasizes the importance of LTV in projecting business growth, enhancing customer acquisition strategies, and improving profitability, making it a must-listen for businesses aiming to optimize their growth trajectory.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Timestamps:

(0:54) - Three different ways to calculate LTV

(1:21) - The significance of LTV in business growth

(2:19) - Calculating LTV based on churn

(4:23) - Calculating LTV based on sales velocity

(6:19) - The impact of LTV on business decisions

(10:18) - Strategic business decisions based on LTV

(12:23) - Conclusion: The power of LTV in business scaling

Follow Alex Hormozi’s Socials:

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(This episode is a re-run. Original airdate was on May 19, 2022)

"Privacy is the cost of fame. For some people, that cost is always too much.” Today, join Alex (@AlexHormozi) as he guests on The Matt Gray Show to share the importance of understanding the concept of private equity, leveraging personal brand, and utilizing smart business strategies to grow companies rapidly. He breaks down the costs and benefits of building a personal brand, which comprises talent attraction, trust building, quick problem solving, audience testing, and community connection. The discussion sheds light on different aspects of entrepreneurship, such as decision-making, understanding market dynamics, identifying key business opportunities, and scaling businesses to achieve financial success. This is part 1 of the interview.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Follow The Matt Gray Show on:

➤ Instagram | Spotify | Apple | LinkedIn

➤ Check out full episode on YouTube!

Timestamps:

(2:20) - The billion dollar goal

(4:02) - The journey of entrepreneurship

(6:38) - The art of opportunity selection

(15:04) - The power of media and building an audience

(19:35) - Attracting talent and building trust

(21:11) - The pros and cons of fame

(24:39) - The strategy behind keeping portfolio companies private

(27:12) - The ideal founder and company characteristics for investment

(29:34) - The impact of personal branding on business valuation

(34:14) - The investment in content creation

(37:36) - The importance of branding over growth hacks

Follow Alex Hormozi’s Socials:

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"Right thing for the wrong reasons rather than the wrong things for the right reason.” Today, Alex (@AlexHormozi) discusses the importance of envy as a driver for success and self-improvement. He identifies envy and jealousy as distinct emotions, with the former being a desire for something someone else has while the latter is the fear of losing something one already possesses to someone else. Alex argues that understanding and acknowledging envy can be empowering and beneficial towards achieving business and personal goals.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Timestamps:

(0:36) - Understanding envy and jealousy

(1:36) - Personal experiences with envy and jealousy

(2:31) - The adaptive nature of envy

(3:22) - The power of naming emotions

(4:23) - The impact of motivations on actions

(6:02) - The importance of emotion in decision making

(6:57) - The freedom of accepting desires

(7:57) - Embracing emotions and desires

Follow Alex Hormozi’s Socials:

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(This episode is a re-run. Original airdate was on December 4, 2020)

Watch the YouTube video of the episode HERE

“Put money in stuff you love and you understand.” Today, Alex (@AlexHormozi) interviews Dave Ramsey, founder and CEO of the company Ramsey Solutions, as he discusses key strategies for business growth, investment wisdom, and the importance of avoiding business debt. The episode delves into the operations of Ramsey Solutions, and the success of initiatives like the 'Every Dollar' app and 'Financial Peace University.' Highlighting the role of strategic decision-making, brand associations, and effective content strategies, this comprehensive discussion offers invaluable lessons for aspiring entrepreneurs and those interested in media experimentation.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Timestamps:

(0:52) - The power of appreciation and dealing with critics

(2:13) - The importance of financial education for business owners

(6:56) - The importance of trust in business

(10:37) - The growth and challenges of Ramsey Solutions

(14:09) - The role of trust in branding and business growth

(18:46) - The future of Ramsey Solutions: digital expansion

(35:29) - Understanding Ramsey Trusted and its revenue contribution

(38:41) - The impact of personalized investment advice

(40:29) - The importance of investing in what you understand

(48:11) - The role of debt in business and investment

(58:52) - The power of incremental progress in business

(1:01:05) - Navigating different platforms for business growth

(1:05:48) - Final thoughts and advice for business owners

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"If you're in business or really just in life in general, you're bound to have expectations that are not met.” Today, join Alex (@AlexHormozi) as he guests on Iced Coffee Hour to share valuable insights on life and business strategies, focusing on stress management, personal finance, and the importance of passion-driven living. Key topics include the power of expectation reframing, the necessity of responsible spending habits, and the significance of perception in overcoming adversities. This engaging discussion provides listeners with actionable advice on enhancing their worth, developing a content creation system, and leading a life that dismisses external criticism. This is part 2 of the interview.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Follow Iced Coffee Hour on:

➤ Instagram | Apple | Spotify

➤ Check out the video episode on YouTube!

Timestamps:

(2:20) - Advice for employees: tying your job to revenue

(6:47) - The role of social media in life

(14:33) - The philosophy of life and business

(17:11) - The dynamics of relationships and business

(28:18) - The importance of individual experiences in relationships

(32:50) - The grand plan for content creation

(36:29) - The new office space and its impact on work culture

(51:07) - Perspectives on life, work, and dealing with stress

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It’s important to stay consistent and to make decisions logically and not based on feelings. Today, Alex (@AlexHormozi) discusses the importance of making business decisions without being swayed by emotion, and emphasizes the need for entrepreneurs to stay neutral and make decisions logically. He provides examples of successful business owners who have developed a thick skin and are able to manage their emotions to make difficult decisions.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Timestamps:

(1:46) - The impact of emotion on business decisions

(2:24) - The journey to emotional neutrality

(3:20) - The unexpected surprises in business

(4:24) - The power of consistency and routine

(5:43) - The role of math in decision making

(8:30) - The importance of making hard choices

(9:51) - The power of basics in business

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(This episode is a re-run. Original airdate was on April 23, 2019)

“Business and the level of detail that it takes to go from good to great- it's so much wider than people think it is.” Today, Alex (@AlexHormozi) shares more brutally honest advice on topics like achieving success through personal growth, developing strong work ethics, and building a unique brand. He shares his unique perspective on building a brand, creating a product, and understanding the importance of leveraging people's perception and reputation, using personal stories and examples to anchor his points. He also highlights the importance of having a clear vision, debunking the concept of rigid morning routines, dismissing perceived limitations imposed by age, and being wary of toxic elements in one's environment.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Timestamps:

(0:27) - #1: The work needs doing

(1:42) - #2: Actions create the result

(3:00) - #3: Spend your 20’s growing

(6:56) - #4: Seasons of learning and earning

(9:43) - #5: The cost of not knowing

(11:24) - #6: Playing the right game

(14:05) - #7: What hard work really is

(16:49) - #8: The value of brand

(20:56) - Bonus: Cutting off relationships that don’t serve you

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“You can work smarter not harder, but you have to work hard in order to work smarter.” Today, join Alex (@AlexHormozi) as he guests on Iced Coffee Hour to his unconventional perspectives on entrepreneurship, success, and achievement. He sheds light on his unique strategies that transformed struggling gyms into prosperous businesses and his journey towards building a billion-dollar brand. Alex challenges widespread beliefs around personal development, emphasizing the role of consistent action and mindset over mood. He also exposes the intricate relationships between doing, being, and having, stressing the importance of action irrespective of one's current mood. This is part 1 of the interview.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Follow Iced Coffee Hour on:

➤ Instagram | Apple | Spotify

➤ Check out the video episode on YouTube!

Timestamps:

(2:00) - Dealing with insults and negative perceptions

(5:54) - The journey of entrepreneurship and business success

(7:57) - The art of acquisition and business growth

(21:12) - The power of branding and perception

(31:27) - The importance of taking action in business

(33:28) - The role of deprivation and motivation in success

(36:51) - Billionaire ambitions and impactful content

(42:57) - The concept of future self and motivation

(48:56) - The importance of mindset and overcoming labels

(54:14) - The power of doing and winning

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“Respect has to be given before it's received.” Today, Alex (@AlexHormozi) shares his thoughts on the three dimensions of leadership, which he identifies as respect, fear, and love, and how leaders can gain respect by setting an example and embodying the values they want to project. He also discusses the importance of respecting others, how it can be earned in different ways, and how it can benefit relationships and leadership.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Timestamps:

(0:39) - The three dimensions of leadership

(1:08) - Understanding respect and its role in leadership

(2:52) - The triangle of fear, love, and respect

(5:51) - The importance of sacrifice in gaining respect

(8:20) - The role of gender in leadership and respect

(14:03) - The respect playbook: Key strategies for effective leadership

(18:31) - The triad of fear, love, and respect in leadership

(27:11) - Evaluating your leadership style

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(This episode is a re-run. Original airdate was on June 6, 2019)

“You can't have any kind of habitual habits or output if the one thing that starts or ends your day is variable.” Today, Alex (@AlexHormozi) emphasizes the importance of maintaining a stable sleep routine for entrepreneurs to optimize their energy levels, make better judgments, and increase productivity. Despite the personal sacrifices and trade-offs involved, developing habits that ensure restful sleep and consistent patterns can lead to long-term success. This episode encourages entrepreneurs to prioritize sleep as an effective and underrated secret to achieving success in their endeavors.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Timestamps:

(1:00) - The role of energy in entrepreneurship

(2:59) - The consequences of neglecting sleep

(3:40) - The power of consistent sleep schedules

(5:36) - The trade-offs of prioritizing sleep

(6:49) - The impact of sleep on success

(8:12) - The struggles and rewards of discipline

(10:19) - The power of trade-offs

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(This episode is a re-run. Original airdate was August 21, 2020)

“I would rather be somebody who has absolute power and have nothing to show for it.” Today, join Alex (@AlexHormozi) as he guests on the Modern Wisdom Podcast with Chris Williamson to talk about how to optimize productivity, the role failure plays, and how to eliminate a victim mindset. He further delves into the concept of the 'Zygonic Effect', aligning work with personal desires, defining 'learning' and 'intelligence', and warns against not evolving our strategies under similar conditions. This is part 2 of the interview.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Follow Chris Williamson on:

➤ Instagram | Spotify | Apple | LinkedIn | X / Twitter

➤ Check out full episode on YouTube!

Timestamps:

(1:15) - The double-edged sword of fame

(6:22) - The role of hatred in success

(13:23) - Self-love and holding yourself to a higher standard

(27:46) - The power of authenticity and originality

(41:34) - The power of positive mindset and self-belief

(48:59) - The struggles Alex faced in the beginning of his journey

(59:19) - The importance of doing boring work

(1:12:47) - The power of acceptance and moving on

(1:26:33) - The importance of learning and doing

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(Watch the YouTube video of this episode HERE)

“This becomes a business that you can scale endlessly and becomes an incredibly attractive business.” Today, Alex (@AlexHormozi) explores seven essential investing concepts that drive business growth and financial success. Through real-life examples, Alex simplifies complex financial metrics, including Lifetime Gross Profit, Customer Acquisition Cost, Return on Invested Capital, Payback Period, and Total Adjustable Market. Gain valuable insights on measuring and interpreting these indicators to make informed investment decisions, while also understanding the importance of these concepts for business scaling and risk management.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Timestamps:

(0:48) - Concept #1: LTGP:CAC

(1:47) - Concept #2: LTGP (Life Time Gross Profit)

(8:18) - Concept #3: CAC (Customer Acquisition Cost)

(11:13) - Concept #4: ROIC (Return On Invested Capital)

(15:54) - Concept #5: Payback Period

(19:03) - Concept #6: Sales Velocity x LTGP

(21:14) - Concept #7: Sales Velocity / Churn

(23:22) - Concept #8: Total Adjustable Market (TAM)

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“A lot of times you got to do a lot more in the beginning to get the ball rolling.” Today, Alex (@AlexHormozi) explores the interplay of volume, skill, and time in business, highlighting how they mutually reinforce each other to yield greater outcomes. Emphasizing the significance of hard work and persistence, he shares personal anecdotes to underscore the importance of investing more effort and time in business activities, which not only boosts immediate output but also enhances skill development for long-term compounded success.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Timestamps:

(0:51) - The importance of doing the boring work

(2:13) - The four key activities for business growth

(8:49) - The impact of quality and quantity

(10:59) - The effort-outcome relationship

(12:22) - The true meaning of work

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(This episode is a re-run. Original airdate was on July 19, 2022)

“If I were to make that man, what would I put that man through to make him who he is?” Today, join Alex (@AlexHormozi) as he guests on the Modern Wisdom Podcast with Chris Williamson to talk about the interconnected topics of decision making, personal success, happiness, and mindfulness. The discussion explores coping mechanisms, challenges societal norms, and emphasizes finding satisfaction in the journey towards goals. With personal narratives and insights, the episode highlights the importance of embracing the present, finding joy in everyday moments, and breaking free from societal pressures. This is part 1 of the interview.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Follow Chris Williamson on:

➤ Instagram | Spotify | Apple | LinkedIn | X / Twitter

➤ Check out full episode on YouTube!

Timestamps:

(0:30) - Facing mortality and living authentically

(6:00) - Overcoming fear and taking action

(11:56) - The impact of unmade decisions

(20:21) - The importance of understanding and forgiveness

(27:16) - The fear of failure and the power of trying

(31:21) - The power of perspective and choosing your regrets

(37:41) - Living authentically and leaving everything on the field

(44:26) - The importance of consistency

(50:41) - The power of resilience

(57:54) - The importance of self-reflection

(01:03:02) - The impact of personal growth

(01:15:14) - The power of mindfulness

Follow Alex Hormozi’s Socials:

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“It's not about how hard you can hit, but it's about how hard you can get hit and keep going forward.” Today, Alex (@AlexHormozi) answers questions of entrepreneurs as they share their personal experiences, obstacles, and solutions faced in their respective entrepreneurial journeys. Key topics include dealing with the fear of failure, handling self-doubt, managing transition from in-person to online services, and coping with the loneliness that often accompanies success.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Timestamps:

(0:30) - Overcoming fear and analysis paralysis in self-publishing

(6:11) - Dealing with personal loss and maintaining composure

(12:44) - Navigating business challenges and making impactful decisions

(19:22) - Starting a business with a grand vision & the importance of starting small

(23:40) - Enduring the loneliness of success

(29:34) - Struggling to return to a 9-5 job

(32:49) - The power of promotion in entrepreneurship

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“The best salespeople are born in my opinion, not made.” Today, Alex (@AlexHormozi) shares his approach to hiring exceptional salespeople and building high-performing sales teams. Emphasizing the importance of innate traits, he highlights the need for effective recruitment strategies such as hiring from similar companies or thorough candidate interviews.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Timestamps:

(1:08) - Recognizing talent and building sales teams

(2:44) - The role of training in sales

(7:21) - The importance of selection in sales

(7:51) - The cost of finding vs training salespeople

(10:14) - The impact of sales on business culture

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(This episode is a re-run. Original airdate was May 24, 2022)

Get an inside look at Shopify's exponential growth and its impact on the e-commerce industry! Today, Alex (@AlexHormozi) is joined by Shopify’s President, Harley Finkelstein, as he dives deep into the philosophy and operation of the company, learning how the platform has become a cornerstone for modern entrepreneurs. He reveals the key factors behind Shopify's user-friendly design, robust support system, and its vision for the future of commerce. The conversation also highlights the role of innovation and customer focus in driving business growth.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Timestamps:

(0:00) - Introduction and the excitement of entrepreneurship

(3:01) - Journey from zero to hero

(5:56) - Entrepreneurship and the t-shirt business

(8:47) - Starting my own DJ business

(11:47) - Starting a snowboard shop

(14:47) - Starting a business by solving your own problem

(17:27) - Increasing your luck surface area

(20:19) - The lowest cost of failure in starting a business

(23:28) - Shifting towards business owners

(26:36) - Focusing on SMBs and e-commerce

(29:41) - Key business principles

(32:55) - Building a long-term business with patience and generosity

(36:03) - The Build the Business competition and its impact on growth

(38:55) - Scaling and growth strategies on Shopify

(41:44) - Finding the perfect fit for your product

(44:31) - Authentic sponsorships and growth strategies

(47:30) - Building partnerships for business growth

(50:21) - Creating your own affiliate program

(53:02) - Making partners rich

(56:10) - Building generational wealth through sharing

(59:02) - The power of vulnerability

(1:02:11) - Shopify's founders mentality

(1:05:26) - The importance of employee tracks and transparency in communication

(1:08:19) - The importance of specialization and teamwork

(1:11:07) - Importance of micromanagement as a leader

(1:13:49) - Alignment and disagreement in Shopify

(1:16:53) - The changing landscape of retail

(1:20:03) - Authenticity and being yourself

(1:22:51) - Authenticity and connecting with others in entrepreneurship

(1:25:38) - Find your passion and solve a problem

(1:28:35) - A fun and valuable conversation with Alex

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“Ten thousand years from now, will this matter?” Today, Alex (@AlexHormozi) shares valuable insights on how to control emotions and stress levels, make better decisions, and redefine our interpretation of life's events. By emphasizing the significance of assigning meaning to circumstances and adopting an internal approach, Alex provides practical strategies for coping with stress and achieving a mindset shift.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Timestamps:

(0:37) - Understanding stress and perception

(2:28) - Using time and volume to change perspective

(3:16) - The importance of contrast

(4:12) - The insignificance of micro importance

(6:51) - The power of reframing and long-term perspective

(8:42) - The unique mindset

(9:33) - Controlling the uncontrollable

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(This episode is a re-run. Original airdate was on September 15, 2022)

“If you can play the game on an unlimited time horizon, then you absolutely should just play it as many times as seemingly possible. But most of us do not have unlimited spins.” Today, Alex (@AlexHormozi) talks about the top business risks that are made by many new entrepreneurs, show you how each risk works (with different scenarios played out), the best ways to approach these, and how the wealthiest figure out ways to play the game in new ways where they can't lose.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Timestamps:

(1:02) - The entrepreneur's dilemma: risk vs reward

(3:13) - Different approaches to risk

(5:29) - The dichotomies in entrepreneurship

(6:19) - The new entrepreneur's guide to risk management

(7:11) - The role of luck in business success

(10:53) - Controlling risk for success

(12:56) - The power of risk management

Follow Alex Hormozi’s Socials:

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(This episode is a re-run. Original airdate was on July 26, 2022)

“Once you start winning, it's easy to impress other people.” Today, join Alex (@AlexHormozi) as he guests on the Aubrey Marcus Podcast to deep dive into overcoming limitations and achieving personal growth and success. They explore topics such as self-awareness, breaking through barriers, harnessing potential, and stepping out of comfort zones, while also providing practical tips for business growth and effective work habits. This is part 2 of the interview.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Follow Aubrey Marcus on:

➤ Instagram | Spotify | Apple | X / Twitter | LinkedIn

➤ Check out full episode on YouTube!

Timestamps:

(0:41) - The art of making friends and building mastery

(4:04) - The importance of charisma and breaking down skills

(12:44) - The power of volume in business

(18:45) - The Solomon Paradox and self-advice

(25:34) - The power of accountability and self-reflection

(29:22) - The importance of self-truth and accountability

(33:52) - The importance of action and accountability

(35:48) - The power of defying expectations and proving others wrong

(40:20) - The importance of learning and intelligence

(46:22) - The power of effort and determination

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The game has changed, and the entire economy has shifted. How will you continue to play? Today, Alex (@AlexHormozi) discusses his investment strategy and its evolution, including transitioning from banking to treasury bonds for better safety and returns, focusing on understanding the investment area, and shifting towards private deals. He also presents a three-step investment strategy that involves self-improvement, risk diversification through indexes, and leveraging one's main game.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Timestamps:

(1:13) - The role of banks in investments

(3:04) - Exploring alternatives: U.S. government bonds

(6:19) - Investment strategy evolution

(8:18) - The power of knowledge in investing

(9:55) - Investing in private deals

(14:37) - Investing in what you know: A case study

(16:32) - Three-step investment phase

Follow Alex Hormozi’s Socials:

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(This episode is a re-run. Original airdate was December 29, 2022)

It’s about allowing them to have complete control over their goals. Today, Alex (@AlexHormozi) explores an innovative approach to performance management and compensation structure that drives higher outcomes. By leveraging variable compensation tied to personal goals aligned with company objectives, the strategy fosters motivation, job satisfaction, and reduced employee churn, benefiting both sales and non-sales roles.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Timestamps:

(1:12) - The concept of variable compensation

(3:18) - The power of autonomy in goal setting

(4:32) - The impact of social pressure on goal setting

(5:53) - The benefits of this approach for employees and the company

Follow Alex Hormozi’s Socials:

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(This episode is a re-run. Original airdate was December 21, 2021)

“If someone's making more money than me they're better at the game of business in some way.” Today, join Alex (@AlexHormozi) as he guests on the Aubrey Marcus Podcast to talk about the importance of patience, investing in quality products, harnessing the power of word-of-mouth referral, and managing stakes in business relationships. They stress on the significance of directing your energy towards acquiring customers and enhancing their worth over time. They also explore the role of reputation while discussing the concept of brand value. This is part 1 of the interview.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Follow Aubrey Marcus on:

➤ Instagram | Spotify | Apple | X / Twitter | LinkedIn

➤ Check out full episode on YouTube!

Timestamps:

(1:57) - Importance of honesty in business deals

(7:10) - Reality of starting a business

(11:45) - The role of comparison and competition in business

(17:01) - Importance of reciprocity in business

(27:00) - The impact of comparison and judgment in business

(30:33) - Journey of building a successful business

(33:56) - Leveraging technology and branding in business

(38:07) - Importance of promotion and customer feedback

(44:38) - The art of giving more and trimming down

(48:00) - The role of legitimacy and proof in business

Follow Alex Hormozi’s Socials:

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“I think most people miss is that they don't even know the hats that they are wearing.” Today, Alex (@AlexHormozi) talks about the importance of transitioning from selling your services to selling your business and making your business a sellable asset. He discusses the key aspects of focusing on people to scale up the business, the need for operational independence, the relevance of high-quality talent, and the understanding towards the importance of continuing the learning process.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Timestamps:

(1:02) - Understanding the value of a business

(2:08) - The misconception of being a business owner

(3:20) - Importance of replacing yourself in the business

(5:19) - Journey of entrepreneurship and scaling a business

(7:41) - Role of leadership in a sellable business

(10:52) - Importance of making your business sellable

(14:05) - Transition from business owner to investor

Follow Alex Hormozi’s Socials:

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(This episode is a re-run. Original airdate was on February 22, 2022)

“I chose to stop giving trauma power.” Today, Alex (@AlexHormozi) shares powerful insights about the importance of character traits in achieving entrepreneurial success. He discusses how the beliefs, skills, and character traits we possess directly impact our business performance. He explains how some entrepreneurs struggle with the stories they tell themselves, which become obstacles in their path to success.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Timestamps:

(0:34) - The power of self-narratives

(2:47) - The importance of character traits

(4:47) - The role of beliefs and insecurities

(6:22) - Changing your identity and character traits

(9:00) - Transforming negative character traits

(11:11) - The impact of character on business success

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(This episode is a re-run. Original airdate was on August 11, 2022)

“Giving is always scary no matter how much you have, whatever it is.” Today, join Alex (@AlexHormozi) as he guests on The School of Greatness Podcast with Lewis Howes to share valuable insights about the need for quality advertising, the importance of feedback, and the significance of establishing trust within a customer base. He also talks about creating world-class products and the power of giving as a business. He reveals some jaw-dropping statistics from his successful book launch, including attracting over half a million attendees. This is part 2 of the interview.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Follow Lewis Howes on:

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➤ Check out full episode on YouTube!

Timestamps:

(1:21) - The role of confidence and credibility in success

(5:24) - Impact of society's softness on individual growth

(9:26) - Importance of advertising and making your offer known

(11:42) - Success of the book launch and the power of advertising

(16:17) - Building trust and goodwill with your audience

(18:51) - Delivering value and building trust

(21:57) - Importance of brand in today's business landscape

(24:50) - The balance between perfectionism and shipping a product

(26:45) - Defining the problem your product solves

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You will never make it by taking shortcuts. Today, Alex (@AlexHormozi) highlights the success in improving existing business models rather than pursuing new ones, cautioning against diving into unfamiliar niches. The episode underscores the significance of perseverance, hard work, and mastering various skills for long-term success in entrepreneurship.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Timestamps:

(1:20) - The value of doing better, not necessarily new

(4:17) - Reality of building a successful business

(6:45) - Dangers of rushing success

(8:33) - Misconceptions of quick entrepreneurial success

(10:55) - The importance of practical experience over theory

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(This episode is a re-run. Original airdate was on March 15, 2022)

“You gotta learn how to sell and you gotta learn how to lead.” Today, Alex (@AlexHormozi) answers your questions and shares valuable insights on building viable and scalable business structures. Topics covered include focus, discipline, problem definition, key business skills, product value, team dynamics, business partnerships, and the use of technology. Strategies for enhancing brand power, attracting quality clients, handling volatile customers, and improving sales close-rates are also discussed.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Timestamps:

(0:48) - How Do I Get Rich AF?

(2:33) - What If You Had To Start Over?

(3:51) - Three Most Important Skills To Develop?

(5:44) - How To Balance Freedom and Discipline

(7:26) - What Advice Would You Give To Your Younger Self?

(8:30) - Best Leila Story

(11:14) - Biggest takeaway from writing $100M Offers + Leads

(13:45) - Do you like book summaries?

(14:26) - Can you scale my business?

(18:08) - Difference between Skills and Meta-skills

(21:47) - How would you fix the education system?

(25:50) - How do you choose what to learn?

(28:04) - Takeaways from Branding Education

(33:54) - Deleting vs. Solving problems

(35:41) - How to price premium services?

(39:36) - What does a great accounting firm look like to you?

(43:14) - How much should I learn before hiring for a role?

(45:30) - How to fix operations?

(47:56) - What should agency owners avoid?

(49:20) - How do agencies become irreplaceable?

(52:52) - How do I deal with a needy client?

(56:29) - How do I stand out?

(58:39) - Should we franchise?

(01:02:59) - Where do you find knowledgeable people?

(01:04:24) - Should we do group selling?

(01:07:20) - How do I build trust in sales?

(01:08:50) - Number 1 Reason Show Up Rates Change

(01:12:29) - How to increase performance of setters and closers

(01:14:43) - How to sell emerging tech

(01:15:26) - What are the best A.I businesses you’ve seen?

(01:19:32) - How to hire a good development team

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“The work works on you more than you work on it.” Today, join Alex (@AlexHormozi) as he guests on The School of Greatness Podcast with Lewis Howes to dissect the highs and lows of entrepreneurship, exploring the fallacy of finding the 'right' or 'perfect' business and the reality of failure before success. They delve deep into the implications of wealth, discussing the correlation between wealth and happiness, the pitfalls of abundant wealth, and learning to manage expectations. They also highlight the importance of the journey towards success, the value of self-improvement, patience, focus and possible speedbumps along the way.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Follow Lewis Howes on:

➤ Instagram | TikTok | Spotify | Apple | X / Twitter | LinkedIn

➤ Check out full episode on YouTube!

Timestamps:

(0:28) - The relationship between wealth and happiness

(2:02) - Managing expectations and relationships with wealth

(4:42) - The entrepreneurial journey: starting young

(8:29) - The importance of emotional readiness in wealth creation

(15:34) - The importance of meta skills and starting somewhere

(17:36) - Taking action: the key to getting support and advice

(21:22) - The value of effort over outcome

(25:06) - The power of taking action and the impact of outcomes

(29:03) - Reflecting on personal growth and the importance of hard work

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“An unreliable partner, creates an unreliable relationship, which creates an unreliable business.” Today, Alex (@AlexHormozi) emphasizes the importance of distinctive skill sets, complementary experiences, and aligned values for a prosperous partnership. He addresses common mistakes made during the forming of partnerships, like lacking clear expectations or written agreements, disproportionate effort or shared equity, and misaligned goals.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Timestamps:

(0:35) - The Art of Inverted Thinking

(1:27) - #1-5: Knowledge, time, and money imbalances, no agreements

(5:36) - #6-10: Give away everything, misaligned mission, value, vision

(7:56) - Having resources you don’t have & expectation agreements

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(This episode is a re-run. Original airdate was August 23, 2022)

“This is what hard feels like… and that’s okay.” Today, Alex (@AlexHormozi) explores the mental struggles faced by entrepreneurs and offers strategies to combat anxiety and sadness. He highlights the importance of reframing reality, making consistent decisions, and navigating complex human relationships in business, while emphasizing the continuous acquisition of knowledge for better decision-making and a better life.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Timestamps:

(1:14) - Dealing with sadness

(2:47) - Discovering options and gaining knowledge

(4:35) - Understanding the impact of emotions

(8:44) - The role of stress in life

(15:10) - The importance of defining terms

(19:16) - Impact of expectations on emotions

(21:50) - The role of challenges in business

(24:28) - The importance of knowledge in business

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“Someone will save you, but it's you, future you, the better you. The person that you've been waiting to become.” Today, join Alex (@AlexHormozi) as he guests on The Ed Mylett Show to share his wisdom on how to get more customers, make more money, learn from failures, and understand the key elements of success. He elaborates on how powerful entrepreneurs like Steve Jobs and Elon Musk use these tactics effectively. Additionally, Alex shares the importance of acceptance in personal and professional relationships, his perspective on the concepts of happiness and joy, and explains the key processes for getting leads. This is part 2 of the interview.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Follow Ed Mylett on:

➤ Instagram | Spotify | Apple | X / Twitter | LinkedIn

➤ Check out full episode on YouTube!

Timestamps:

(1:13) - The art of framing in communication

(3:12) - The impact of framing on business reputation

(5:45) - The importance of taking responsibility in entrepreneurship

(8:13) - Role of action in alleviating anxiety

(9:12) - The importance of prioritizing in business success

(20:28) - Power of acceptance in relationship success

(26:43) - Role of joy in entrepreneurial success

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“The only reason you shouldn't be doing more reps and adding to the bar, adding to the stuff that you sell, is that you literally have no more people to sell to. And until you have that problem, you should focus on the one thing.” Today, Alex (@AlexHormozi) discusses a common mistake that entrepreneurs do when it comes to taking on more opportunities than they can handle, the parallel between lifting weights and doing business, and why focusing on one thing at a time will give you the best results than dipping your feet into many ponds at the same time.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Timestamps:

(1:33) - Gym analogy: understanding business complexity

(3:05) - Pitfalls of over-expansion in business

(4:44) - The solution: Simplifying and focusing

(7:40) - Personal experience and final thoughts

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(This episode is a re-run. Original airdate was September 8, 2022)

“Rule zero is spend less than you earn.” Today, Alex (@AlexHormozi) pays tribute one of his ultimate heroes, Charlie Munger, through sharing the lessons that greatly helped him in his entrepreneurial journey. He also delves into several concepts such as inverted thinking, lessons about brand importance, unique, expensive, sticky business models managed by an owner, the importance of living within our means, and how simplicity and determination to stay debt free led to Munger’s personal and professional success.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Timestamps:

(1:22) - #1: Inverted thinking can lead to innovative solutions.

(4:02) - #2: Simplicity is key in decision-making and business operations.

(5:34) - #3: Focus on unique, expensive, and sticky businesses.

(7:59) - #4: Know when to say 'enough' and avoid unnecessary complexity.

(9:20) - #5: Brand plays a crucial role in business success.

(11:04) - #6: Live within your means and prioritize financial fundamentals.

(12:47) - #7: Learning from the mistakes of others.

(13:29) - #8: The value of independence over money.

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“I've come to the point now where I genuinely believe that if you just keep your word, you nailed it.” Today, join Alex (@AlexHormozi) as he guests on The Ed Mylett Show to share an in-depth and comprehensive breakdown of the art of sales. He emphasizes how sales should be an empowerment conversation and highlights how a well-structured sales conversation can significantly increase your potential customer base. Moreover, he shares insights on how to improve the process, providing detailed steps to follow, such as his 'closer' framework. This is part 1 of the interview.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Follow Ed Mylett on:

➤ Instagram | Spotify | Apple | X / Twitter | LinkedIn

➤ Check out full episode on YouTube!

Timestamps:

(1:42) - Alex's book launch success

(3:40) - Journey from unengaged to engaged lead

(5:29) - Role of lead getters in advertising

(7:33) - Strategy behind Alex's book launch

(10:11) - Power of progressive marketing

(13:03) - Applying methodology to sales cycles

(17:25) - Changing tactics: the first step

(18:12) - Personalizing approach: the ACA framework

(19:55) - The closer framework

(25:45) - The post-sale process: reinforcing the decision

(27:56) - Selling the vacation, not the plane flight

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“The biggest difference between rich dads and poor dads is that rich dads teach their kids to think in bigger increments.” Today, Alex (@AlexHormozi) shares his personal experiences and methodology for effective learning. He clarifies misconceptions about his habits, emphasizing he does not read regularly, but targets specific areas based on what he needs to know next. He encourages identifying points of deficiency, filling these knowledge gaps through targeted reading and practical applications

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Timestamps:

(1:50) - The importance of identifying your learning needs

(2:51) - Value of masterminds and coaching

(3:58) - Importance of doing and learning from action

(6:33) - Experience with masterminds and workshops

(9:11) - The power of thinking in larger increments

(10:02) - Clearing up misconceptions about high ticket purchases

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(This episode is a re-run. Original airdate was on October 11, 2022)

Watch the YouTube version of this episode HERE

“It's actually your strengths oftentimes, which become almost always the bottleneck in the business.” Today, Alex (@AlexHormozi) explores the key concepts every entrepreneur needs to understand for business growth. From mastering personal skills to developing comprehensive business frameworks, the journey of entrepreneurship is marked by continual growth and improvement. Highlighting the importance of groomed leadership and a talented team, Alex walks you through the process of transitioning from being an individual contributor to being a manager, and ultimately a leader.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Timestamps:

(1:15) - Understanding the three levels of employees or talent

(2:55) - Breaking down the three levels: individual contributor, manager, and leader

(4:52) - The role of systematization in leadership

(5:31) - Applying the framework to different departments in your business

(10:42) - The challenge of transitioning from manager to leader

(11:30) - The role of personal growth in entrepreneurship

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(This episode is a re-run. Original airdate was on June 01, 2021)

“When I look back on my life, the things that I enjoyed the most have been the pursuit, not the goal.” Today, join Alex (@AlexHormozi) as he guests on Chad and JT Go Deep to share his perspective on success and the role ego can play in achieving it. They discuss the importance of confidence and how it differs from ego, with Alex explaining how authenticity, interest, and staying genuine to oneself are keys to successful content creation. He also delves into his experience with investing and the role of a personal brand in business success. They explore the limitlessness of personal achievement and touch on motivational aspects of acknowledging inevitable death. This is part 2 of the interview.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Follow Chad and JT Go Deep on:

➤ Instagram | Spotify | Apple | X / Twitter

➤ Check out full episode on YouTube!

Timestamps:

(1:54) - The impact of ego on success

(3:05) - Role of authenticity in content creation

(7:20) - Pitfalls of content creation

(12:36) - Role of personal brands in business success

(21:19) - The power of effort and determination

(29:34) - Role of mentorship and self-reflection

(33:37) - Visualizing the ideal future self

(42:40) - The impact of death on perspective

(49:56) - The gym as a unifying space

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“Are you really sad you're missing it? You choosing not to go has no downside.” Today, Alex (@Alexhormozi) talks about the importance of surrounding oneself with positive influences, and the dangers of falling back into old habits for the sake of tradition or social expectation. He also discusses managing relationships with family and friends who might not be conducive to personal growth are also offered, emphasizing the significance of standing firm on one's decisions and goals, and not being swayed by the criticisms or judgments of others.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Timestamps:

(1:02) - The fear of not going home

(2:56) - The importance of asserting your identity

(5:23) - Evaluating the impact of your environment on your goals

(7:10) - Understanding the trade-offs of going home

(10:34) - The power of telling the truth

(12:21) - The importance of leisure time

(15:25) - Dealing with backlash and criticism

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“I would be far more sad that I had not realized my potential or what I hope to accomplish in my life in exchange for relationships.” Today, Alex (@AlexHormozi) talks about forming and losing friendships as one grows, evolves, and moves closer towards life goals. He also delves into the importance of nurturing relationships that align with one's growth and values, and underscores the necessity for mutual value exchange in relationships.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Timestamps:

(1:17) - The cost of dreams and the price of fame

(2:08) - Reality of losing friends during personal growth

(5:12) - Concept of exchange in relationships

(6:52) - The pain of losing friends and the promise of new ones

(7:44) - Importance of choosing the right friends

(10:04) - Role of friends in personal growth

(11:41) - Embracing change and growth

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(This episode is a re-run. Original airdate was April 26, 2022)

“It’s really just a teaching process of associating things they don't know with things they do know.” Today, join Alex (@AlexHormozi) as he guests on Going Deep With Chad And JT to share insights about how he approaches fitness, focusing on isolating specific muscle groups rather than traditional compound lifts, as well as how 'stoke' can be built into a brand. He also talks about business acquisitions and the criteria for assessing business viability, especially in the service industry. This is part 1 of the interview.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Follow Going Deep With Chad And JT on:

➤ Instagram | Spotify | Apple | X / Twitter

➤ Check out full episode on YouTube!

Timestamps:

(1:54) - Art of communication and public speaking

(5:08) - Fraternity life and leadership

(8:24) - Art of negotiation and merging fraternities

(11:59) - Importance of high quality food and diet

(18:10) - Science of strength training and exercise

(21:49) - Transition from fitness to entrepreneurship

(25:04) - Concept of cheat days and balanced diet

(29:02) - The role of reading and learning in business

(31:13) - Art of branding and creating a business

(38:26) - Process of buying companies and building a business

Follow Alex Hormozi’s Socials:

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“Every winner and every loser have the same goals. What separates them are the activities they commit to.” Today, Alex (@AlexHormozi) emphasizes the importance of being the type of person who takes the actions necessary to achieve their desired outcomes. He suggests using the question "What would this type of person do?" as a guiding principle in decision-making. Overall, He encourages listeners to focus on their identity and the behaviors that align with it.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Timestamps:

(1:50) - Achieving goals: result, behaviors, identity.

(5:03) - Power of asking "What would this person do?"

(8:12) - Create evidence to reinforce desired identity.

(9:35) - Change who we are by changing what we do.

(11:40) - Change who you compare yourself to while leveling up.

(13:10) - Write down the person you want to become.

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(This episode is a re-run. Original airdate was on March 17, 2022)

“It takes years, not months.” Today, Alex (@AlexHormozi) discusses the importance of finding the right founder for a company. He emphasizes the qualities and traits they look for in founders when considering investment opportunities.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Timestamps:

(1:47) - Three disqualifying traits for founders: ego, lack of focus, emotional reactivity.

(4:50) - Impact of leadership dynamics on company's success.

(6:36) - Strategies for improving focus and judgment in team selection.

(9:45) - Ego: talk less, listen more, test self-awareness.

(12:22) - Work on yourself to become worthy of success.

Follow Alex Hormozi’s Socials:

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(This episode is a re-run. Original airdate was May 03, 2022)

“It's really about being beyond definition, writing your own path, you know, keeping promises in a world that breaks them.” Today, join Alex (@AlexHormozi) as he guests on Tom Bilyeu’s Podcast Impact Theory to discuss various facets of entrepreneurship, business strategies, and brand building. They talk about concepts such as the critical importance of keeping promises in business, the necessity of experiencing failures before tasting success, and the value of associating a brand with long-term goodwill. The conversation also highlights how entrepreneurs can make their businesses unique and extraordinary (one of zero) by keeping promises, giving first, earning approval, and creating their own paths. This is part 2 of the interview.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Follow Tom Bilyeu on:

➤ Instagram | Spotify | Apple | LinkedIn | X / Twitter | Impact Theory

➤ Check out full episode on YouTube!

Timestamps:

(0:35) - Understanding frame of reference

(3:12) - Importance of defining things

(6:41) - Impact of beliefs and values on behavior

(9:55) - The power of feedback and learning

(18:06) - Importance of setting goals

(25:41) - Breaking down the sales process

(29:12) - Intricacies of cause and effect

(39:12) - Importance of leverage in business

(42:33) - Identifying business opportunities and competitive dynamics

(51:30) - Understanding the nature of business

(01:00:45) - Journey of entrepreneurship: stages and challenges

(01:07:57) - The impact of a strong brand on business success

(01:24:50) - The role of business in solving problems

Follow Alex Hormozi’s Socials:

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“I think a lot of people spend a lot of time and effort trying to figure out how they feel.” Today, Alex (@AlexHormozi) discusses his perspective on the importance of creating one's own meaning in life, the power of accepting and experiencing all emotions, and the concept of redefining terms and beliefs to achieve mental wellness.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Timestamps:

(1:58) - The Meaning of Life

(3:36) - Observation vs. Assumption

(7:23) - Importance of Emotions

(8:12) - Reflection on Mental Wellness

Follow Alex Hormozi’s Socials:

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(This episode is a re-run. Original airdate was on July 14, 2022).

“You can tell how wealthy someone is by their perspective on time.” Today, Alex (@AlexHormozi) discusses the difference between the mindset of rich dads and poor dads regarding higher leverage opportunities. He also explores the importance of measuring sticks in terms of money and time, and how aligning oneself with individuals who have larger units of measurement can lead to success.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Timestamps:

(1:45) - Hang around people with bigger units of measurement for money

(3:23) - Identify the unit of measurement people use for money

(4:38) - Wealthy people act faster and utilize time better

(6:36) - Switch from end of week to end of day as default

(7:41) - Impulse control and self-restraint are key drivers of success

Follow Alex Hormozi’s Socials:

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(This episode is a re-run. Original airdate was May 26, 2022)

“Experts are not more disciplined than you, they’ve just found more ways to win.” Today, join Alex (@AlexHormozi) as he guests on Tom Bilyeu’s Podcast Impact Theory to discuss how to enhance one's actions and behaviors to achieve their objectives. They emphasize the significance of being strategic, consistent, and carrying a learning mindset throughout one's journey to success. They also underline the role of the environment and stimuli in shaping our behaviors and attitudes. This is part 1 of the interview.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Follow Tom Bilyeu on:

➤ Instagram | Spotify | Apple | LinkedIn | X / Twitter | Impact Theory

➤ Check out full episode on YouTube!

Timestamps:

(1:34) - External variables in behavior control

(5:08) - Fear and drive in success

(9:14) - The impact of self-esteem on success

(12:58) - The power of reframing negative emotions

(18:47) - Operationalizing success

(43:16) - Understanding the importance of words

(48:01) - Translating feelings into actions

(53:09) - The importance of clarity in achieving goals

(01:03:24) - The power of self-punishment

(01:13:22) - Addressing performance issues in the workplace

Follow Alex Hormozi’s Socials:

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“Strong convictions precede great actions.” Today, Alex (@AlexHormozi) talks about how having the spirit of conviction in the way you make sales can ultimately lead you to success and how having a structured process of increasing the conviction of the sales team is a way to massively increase the closing percentages of your team.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Timestamps:

(2:15) - The power of conviction

(4:17) - The role of testimonials and reviews

(5:58) - Importance of belief in the product

(7:34) - Sales directors and refilling conviction

(8:50) - Having faith in sales

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(This episode is a re-run. Original airdate was August 04, 2022)

Watch the YouTube version of this episode HERE

“If you are worried about too many people quote, taking advantage of it, You can drive even more scarcity by limiting quantity.” Today, Alex (@AlexHormozi) gives strategies for maximizing profits during the holiday season by utilizing various marketing tactics such as loss leaders, gift cards, high-ticket items, and buy one get one free promotions. He emphasizes the importance of presenting these strategies in an appealing way to attract customers.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Timestamps:

(1:01) - Strategy #1: Loss Leader

(3:56) - Strategy #2: Gift Cards

(7:58) - Strategy #3: High Ticket, High Scarcity

(10:24) - Strategy #4: Free with prepay

(15:01) - Using the M.A.G.I.C Formula

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“If you build one amazing product that people will consistently buy and tell their friends about You don't have to work again.” Today, join Alex (@AlexHormozi) he guests on Leveling Up with Eric Siu to discuss resource allocation, talent acquisition, and prioritizing quality over quantity, while also exploring effective advertising and customer engagement. Additionally, the conversation touches on the significance of discipline and regimen in maintaining health and fitness. This is part 2 of the interview.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Follow Eric Siu on:

➤ Instagram | Twitter / X | Spotify | Apple

➤ Check out full episode on YouTube!

Timestamps:

(1:53) - Power of the Written Word

(4:30) - Journey of Writing a Book

(8:02) - The Concept of Legacy

(12:45) - Importance of Focus

(28:37) - Power of Hard Work

(33:30) - Difference Between a Good Book and a Great Book

(35:46) - Challenges of Writing a Comprehensive Book

(39:48) - The Role of Talent in Business Success

(47:17) - Importance of Fitness and Diet in Personal Life

(56:47) - The Role of Patience and Embracing Uncertainty in Life

Follow Alex Hormozi’s Socials:

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The actual entrepreneurial cycle (…) It's not a destination. It's not linear. It's cyclical.” Today, Alex (@AlexHormozi) shares valuable life lessons and experiences in business and personal growth. Topics covered include continuous learning, embracing humility, recognizing the cyclical nature of success and failure, persistence, negotiation skills, and the importance of long-term commitment and focus. He also emphasizes the value of paying to learn from those more successful to accelerate one's own path to success.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Timestamps:

(0:39) - #1: You make better decisions and you learn more by assuming that you're dumber than everyone else.

(4:04) - #2: The hardest respect to earn is one’s own.

(5:26) #3: If you want to control what people think, control what they say.

(6:53) - #4: You get more out of reading one book that's great five times than out of reading five mediocre books

(9:22) - #5: Most champions do not have something that you do not. They lack something that you have.

(10:20) - #6: Goodwill compounds faster than money.

(11:29) - #7: You're going to die. And two weeks after you die, most people will have forgotten about you.

(12:23) - #8: Extraordinary accomplishments come from doing ordinary things for extraordinary periods of time.

(14:09) - #9: If it's worth doing, it's worth doing well.

(16:43) - #10: Be willing to negotiate everything except for your values.

(19:17) - #11: Humility.

(21:32) - #12: The happy man has a thousand wishes. The sad man has one.

(24:19) - #13: Failure leads to learning. Learning leads to success. Success leads to complacency, complacency leads to failure.

(26:30) - Bonus: I would pay any amount of money to make obvious truths real for me.

Follow Alex Hormozi’s Socials:

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(This episode is a re-run. Original airdate was on November 8, 2022)

“Ownership. Is the goal, not CEOship”. Today, Alex (@AlexHormozi) highlights the importance of structuring a business for potential sale, even without immediate plans. He explores the distinction between being a CEO and an owner, the benefits of transitioning from CEO to owner, and the significance of building self-sustaining businesses.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Timestamps:

(2:40) - Mistake of being CEO of multiple businesses simultaneously

(3:34) - The difference between being a CEO and an owner

(4:32) - Being a strategic advisor and not leading meetings

(6:22) - The importance of building a business that can operate without the owner

(7:36) - Removing oneself from central communication to create leverage

Follow Alex Hormozi’s Socials:

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(This episode is a re-run. Original airdate was January 25, 2022)

“We will do our jobs. We will do a good job. We will do all of the basics and we will do it every time.” Today, join Alex (@AlexHormozi) he guests on Leveling Up with Eric Siu to discuss the challenges and lessons learned from running multiple businesses simultaneously, emphasizing the importance of focus and specialization. He also shares insights on the role of content in driving deal flow and the complexities of operating a holding company. This is part 1 of the interview.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Follow Eric Siu on:

➤ Instagram | Twitter / X | Spotify | Apple

➤ Check out full episode on YouTube!

Timestamps:

(2:15) - Holding company, content for deal flow.

(11:19) - Managing stress with multiple companies and content creation.

(15:13) - Advice for those buying businesses and hiring operators.

(19:32) - Transitioning from minority to majority investments.

(23:40) - Changes in content strategy over the past 12 months.

(28:29) - Percentage of work on shorts vs long-form content, hooks, stories.

(36:17) - Indoctrinating team into way of thinking.

(44:04) - Evolution of Alex and Leila's relationship.

(49:27) - Structure of Alex's content team and filming days.

(57:50) - Compounding on various platforms.

Follow Alex Hormozi’s Socials:

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Your time matters. Today, Alex (@AlexHormozi) talks about the different thoughts and frameworks that worked for him in his entrepreneurial journey, how these lessons can be applied to marketing, employees, relationships, and health, and how continuous improvement is the name of the game.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Timestamps:

(2:16) - Difference between infinite and finite games

(6:39) - Advantages of longer time horizon in audience building

(9:56) - Applying time horizon concept to employees and hiring

(12:25) - Importance of bringing in smarter and better people

(15:20) - Trading fear for fulfillment and long-term gain

(16:25) - Pruning relationships and removing growth detractors

(18:40) - Finding enjoyment and prioritizing consistency

Follow Alex Hormozi’s Socials:

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(This episode is a re-run. Original airdate was on March 10, 2022)

Who you hire are the extensions of yourself. Today, Alex (@AlexHormozi) talks about hiring the first 5 people to your business in "reverse order" and being aware of what kind of debt you incur when you start.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Timestamps:

(1:14) - First 3 hires: admin, customer support, salesperson

(3:18) - 4th & 5th hires: marketing assistant, fractional bookkeeper

(5:23) - Entrepreneurship: buying back time for high leverage activities

(7:22) - Incur debt strategically: financial, operational, talent, management, CRM

(9:18) - Hiring in reverse order of value and cost to replace

Follow Alex Hormozi’s Socials:

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(This episode is a re-run. Original airdate was on March 22, 2022)

“Which one of these is going to make you wealthier? (…) as boring as it might be, is going to make you way wealthier than going from zero to five.” Today, join Alex (@AlexHormozi) and his wife Leila (@LeilaHormozi) as they guest on the BiggerPockets Real Estate Podcast to discuss their unique relationship dynamic and how they navigate working together as spouses. They share their advice on involving your spouse in your work and emphasize the importance of finding a relationship dynamic that works for you, rather than comparing it to others. This is part 2 of the interview.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Follow BiggerPockets on:

➤ Instagram | Spotify | Apple

➤ Check out full episode on YouTube!

Timestamps:

(0:56) - Thoughts on involving spouse in work

(4:33) - Alex and Leila's advice on successful relationships

(9:14) - Advice on finding the right person to work with

(13:59) - Make money doing what you're good at and enjoy

(16:23) - Sneak peek into Alex's upcoming book

(19:23) - Conclusion

Follow Alex Hormozi’s Socials:

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“You are going to suck at this for a very long time.” **Today, Alex (@AlexHormozi) addresses a belief system that holds many back from learning the things they need to learn in order to be "successful".

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Timestamps:

(2:02) - Many people limit themselves by believing they are bad at certain skills.

(4:31) - Believing that if someone can do it, you can too.

(7:27) - Approaching skills with the understanding that improvement is possible.

(8:11) - Encouraging others to invest in skills and overcome fears.

(8:31) - Personal example of improving math skills through practice and belief.

Follow Alex Hormozi’s Socials:

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(This episode is a re-run. Original airdate was on November 17, 2020)

Watch the YouTube video of this episode HERE

"Winners focus on winning, losers focus on winners.” Today, Alex (@AlexHormozi) shares advice to his younger self on the importance of continuous hard work and the realization that what was once considered hard work is only a fraction of one's true capabilities. He emphasizes the need to embrace uncertainty, delay immediate rewards, and prioritize work-life balance on a longer time horizon for entrepreneurial success.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Timestamps:

(0:42) - What hard work actually looks like

(3:44) - Uncertainty is the reality of entrepreneurship

(9:53) - No need for weekends, meaningful work.

(12:36) - Success is the ultimate revenge.

(15:39) - Genuine support and personal growth.

(17:48) - Ignore hate, embrace envy and jealousy.

(19:27) - Sadness from limited options, anxiety from lack of priorities.

(21:41) - Fear of judgment, but they don't matter.

Follow Alex Hormozi’s Socials:

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“In the beginning it's just ignorance, not stupidity. It's just that a lot of entrepreneurs early on don't know what good looks like.” Today, join Alex (@AlexHormozi) and his wife Leila (@LeilaHormozi) as they guest on the BiggerPockets Real Estate Podcast to discuss their company Acquisition.com and their approach to building successful businesses. They share insights on scaling, creating a positive work culture, and the importance of fostering a win-win-win environment. This is part 1 of the interview.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Follow BiggerPockets on:

➤ Instagram | Spotify | Apple

➤ Check out full episode on YouTube!

Timestamps:

(2:16) - Why they’re passionate about Acquisition

(7:04) - Workplace culture and the kind of talent they hire

(18:31) - Work dynamic of Alex and Leila

(24:52) - Why hiring is a skill in itself

(28:24) - How hiring becomes the biggest hurdle for growth

(33:09) - Shifting perspective of “hiring” to “talent acquisition”

Follow Alex Hormozi’s Socials:

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Watch the YouTube video of this episode HERE

Believe every word you say. Today, Alex (@AlexHormozi) talks about the belief system entrepreneurs need when making sales, running the business, and the mindset they need to become successful. And it all starts with asking “why”...

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Timestamps:

(1:43) - Selling skill comes with conviction and understanding prospects

(3:03) - 1st equation: sales skill multiplied by belief extent

(5:18) - 2nd equation: revolves around work ethic

(8:33) - Make a perspective shift for authentic communication

(8:47) - If you don't believe, convincing others and making sales is difficult

Follow Alex Hormozi’s Socials:

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(This episode is a re-run. Original airdate was on July 6, 2021)

"Fundamentally, if you're making more money back from customers than it costs you to get them, then you are printing money." Today, Alex (@AlexHormozi) shares his three-step process for scaling ads in portfolio companies, emphasizing the importance of tracking ad spend, preparing to lose money, and optimizing for the lifetime gross profit to customer acquisition cost ratio. He also discusses the benefits of split testing and creating multiple ad creatives to find the winning formula for successful advertising campaigns.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Timestamps:

(0:54) - Phase 1: Track expenses, spend only when traceable.

(1:44) - Phase 2: Start with money loss, find winners, extend payback.

(6:18) - Phase 3: Reach money printing. Measure LTGP/CAC for growth.

(6:40) - Focus on LTGP/CAC ratio, efficient acquisition, quick payback.

(9:51) - Businesses grow through client-financed acquisition, overcoming bottlenecks.

(11:58) - Scale advertising once foundational aspects are perfected.

Follow Alex Hormozi’s Socials:

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"You want to own the business, not have the business own you.” Today, join Alex (@AlexHormozi) as he guests on The Game Changing Attorney Podcast with Michael Mogill to discusses the importance of building a good product, relinquishing control as an entrepreneur, and the concept of compounding in business. The conversation also touches on the challenges of ego, the readiness of a product, and the perspective on competition. This is part 2 of the interview.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Check out the episode on The Game Changing Attorney Podcast's YouTube Channel!

Timestamps:

(1:29) - Relinquishing control struggles

(6:10) - Vision for acquisition

(10:21) - Identifying readiness

(13:31) - Small-business competition fixation

(17:31) - AI discussion

(19:48) - Traits vs skills

(22:39) - Motivation beyond money

Follow Alex Hormozi’s Socials:

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It’s time to see the good in the bad. Today, Alex (@AlexHormozi) talks about how to balance the feeling of optimism and the facts of reality, and how to confront this inner conflict by rewiring your brain to view bad news as an opportunity to grow.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Timestamps:

(2:00) - Optimism helps confront harsh realities.

(3:33) - Thrive in new challenges, embrace change.

(4:34) - Persistently optimistic, confront brutal facts.

(7:26) - Innovation and customer communication.

Follow Alex Hormozi’s Socials:

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(This episode is a re-run. Original publishing date was on June 02, 2020)

"You can learn every platform on your own. It just takes more time." Today, Alex (@AlexHormozi) shares his experience of growing his audience across all platforms through hiring agencies to help him with content creation and platform strategy. He emphasizes the importance of setting clear expectations and learning from the agency to eventually bring the work in-house for long-term success.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Timestamps:

(2:34) - Outsource and learn from experts.

(6:48) - Be cautious when using agencies.

(9:35) - Long-term consulting relationships are valuable.

(16:30) - De-risk future investors by using in-house agencies.

Follow Alex Hormozi’s Socials:

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“A lot of times people were very driven by like their mission or their purpose or their big vision, and I had none of those things.” Today, join Alex (@AlexHormozi) as he guests on The Game Changing Attorney Podcast with Michael Mogill to share his thrilling entrepreneurial journey, from facing financial ruin to leveraging his brand's power and transforming his course through strategic pricing and company sales. Discover the significant roles of luck, pain, and respect in entrepreneurship, along with the importance of a long-term perspective and effective time management for success. This is part 1 of the interview.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Check out the episode on The Game Changing Attorney Podcast's YouTube Channel!

Timestamps:

(1:26) - The power of building a brand

(7:51) - Financial setback due to fraudulent activity

(14:44) - The role of luck in success

(18:49) - Importance of acceptance in relationships

(22:08) - Three traits of driven individuals

Follow Alex Hormozi’s Socials:

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You have to pick one which you can win at. You can’t win with all. Today, Alex (@AlexHormozi) talks about one of the common mistakes new entrepreneurs make: niche hopping, discusses the 5 stages that the entrepreneur will go through, and why picking just one is way better than spreading yourself too thin.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Timestamps:

(1:08) - Personal story of lack of focus and its consequences

(2:55) - The 5 Phases of Niche Hopping

(8:31) - Encouragement to stick with one niche and become better

(10:24) - Importance of testing and improving processes

(11:36) - Avoid being spread too thin; don't mix strategies

(14:07) - Choose one niche and stick with it, don't bail.

Follow Alex Hormozi’s Socials:

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(This episode is a re-run. Original airdate was July 17, 2020)

"The amount of work that's required to make something exceptional precludes you from doing multiple things.” Today, join Alex as he gives advice from business owners on importance of character and time in achieving success, finding the best method for generating leads, running searches on different platforms and comparing the response rates to determine the most effective method, and more.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Timestamps:

(1:45) - Lead generation strategies.

(4:11) - Cutting toxic friendships.

(8:41) - Resetting boundaries with family.

(9:56) - Offering free value to pay offers.

(11:53) - Trust and increasing conversion rates.

(14:50) - Finding Your Niche

(18:12) - Semi private model.

(22:07) - Doing six-week transformations.

(25:26) - Brand deals and the crypto space.

(31:05) - Goals and relationship compatibility.

(32:30) - Settling for a $45,000 employee.

(34:54) - Scaling and attracting talent.

(38:25) - Getting the commission breath.

(40:55) - Moving through the org.

Follow Alex Hormozi’s Socials:

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“So you have to suck for a long time until it's unreasonable that you don't suck.” Today, join Alex (@AlexHormozi) as he guests on the Straight Outta Lair Podcast with Flex Lewis to talk about the importance of ignoring negative voices and self-doubt when pursuing success. They share their experiences and lessons learned in business and personal growth. The conversation also touches on the topic of balancing work and passion, with one of the hosts reflecting on how monetizing his passion turned it into work rather than enjoyment.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Check out the episode on Straight Outta Lair’s YouTube Channel!

Timestamps:

(1:08) - Monetizing passion and work.

(3:14) - Training with others for growth.

(9:37) - Seasons of doing deals and a season of "no".

(14:08) - Identifying business constraints.

(20:14) - Turning a hat back to front and hustling.

(28:43) - Losing time in younger generation.

(30:35) - Volume begets quality.

(34:47) - Picking the right opportunity vehicle.

(36:50) - Chasing low-hanging fruits and leveraging for success.

(42:16) - Entrepreneur seasons and commitments.

(45:47) - Don't stop in the game.

Follow Alex Hormozi’s Socials:

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Consistency will always beat intensity. Today, Alex (@AlexHormozi) talks about conditioning your body at the gym has similarities to growing your business and how the total volume of work outperforms the total effort.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Timestamps:

(1:58) - Skill development through consistent action

(4:00) - Importance of knowledge and learning from mentors

(7:15) - Value of earning while learning and gaining experience

(10:29) - Self-awareness and adjusting expectations in business and fitness

(13:17) - Intrinsic motivation vs extrinsic motivation

(14:46) - Consistency beats intensity

(16:10) - Liking business for success

Follow Alex Hormozi’s Socials:

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(This episode is a re-run. Original airdate was Oct. 12, 2021)

Watch the YouTube version of this episode HERE

"Little 1% improvements over and over again yield these 50% boosts." Today, Alex (@AlexHormozi) shares with us how he was able to double the size of one of his portfolio companies in just 60 days by solving five key problems. He explains the importance of having processes in place for each function of acquisition and how product problems can impact sales. He then reveals the data of the company before and after the changes were made.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Timestamps:

(1:06) - Explanation of key terms: show, offer, close, cash, units

(5:12) - #1-2: Low show rate & Multitasking inefficiencies

(8:01) - #3: Low close rate

(9:22) - #4-5: Ineffective reminders & Low cash collected

(10:24) - Ineffective discovery, need to dig deeper

(11:10) - Ask why customers want the product/service

(14:21) - Delivery of message is important, tone and emphasis

(20:09) - Culture fit and tactical knowledge in hiring process

(23:59) - Optimize sales script, handle objections

(27:24) - 40% sales improvement, 80% offer rate, 41% close rate

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"You can't have strong character without going through hard things.” Today, join Alex (@AlexHormozi) as he guests on the Straight Outta Lair Podcast with Flex Lewis to talk about pivotal moments of transformation, family dynamics, and the pursuit of excellence in their chosen fields. They also discuss overcoming adversity, and the pursuit of meaning and purpose.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Check out the episode on Straight Outta Lair’s YouTube Channel!

Timestamps:

(4:09) - Living with conviction

(8:59) - How Alex got into entrepreneurship

(11:01) - Starting and scaling fitness businesses

(15:18) - Learning from failures is crucial

(19:02) - Entrepreneur takes risks, overcomes adversity

(26:05) - Desperation can lead to innovation

(32:13) - Overcoming adversity leads to success

(33:55) - Embrace challenges for personal growth

(38:42) - Finding meaning in life

(41:47) - Approval from others is fleeting

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"If you're making a change, go all in. Don't let it be incremental. Don't dip your toe in…” Today, Alex (@AlexHormozi) emphasizes the importance of going all in and making big changes instead of incremental ones, even if it requires sacrificing comfort for more. He shares his own experience of making a major pivot in his business and encourages listeners to confront hard decisions with no half-measures.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Timestamps:

(1:25) - Old must die for the new to live; commit fully.

(4:00) - Act boldly now to dominate future markets; no half measures.

(6:50) - Procrastination leads to bigger problems; take action now.

(8:30) - Embrace change for growth; no other option.

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(This episode is a re-run. Original airdate was June 20, 2019)

Watch the YouTube version of this episode HERE

"You need to sell more customers. You need to make them worth more.” Today, Alex (@AlexHormozi) outlines strategies to enhance the value of a business, including cash flow, profitability, growth, and audit readiness, with a focus on reaching a 5 million EBITDA mark.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Timestamps:

(2:37) - The 3 Important Variables

(4:10) - Leadership Team In Place Running Day To Day

(15:09) - Marketing Without The Face Of The Founder

(18:06) - Delivery Without The Face Of The Founder

(22:25) - Multiple Reliable Acquisition Channels

(31:36) - Reliable Recurring Revenue

(40:19) - Diverse Customer Base

(45:20) - Automated Metric Tracking

(52:22) - High Cash, Profitable, Growing

(59:38) - Audit Ready Financials

(1:03:29) - 5MM+ in EBITDA

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"Everyone wants you to do well, just not better than them.” Today, join Alex (@AlexHormozi) as he guests on Danny Miranda’s Podcast to discuss the transition from fear to faith in the entrepreneurial journey. They share personal experiences and reflect on how anger initially drove their actions, but over time they have shifted towards enjoying their work and being rewarded for their efforts. They emphasize the importance of doing what you enjoy and working hard to achieve success. This is part 2 of the interview.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Check out the episode on Danny Miranda’s YouTube Channel!

Timestamps:

(0:22) Shifting from fear to faith.

(7:39) The choice was death or work.

(14:37) Short-term optimization vs long-term benefits.

(22:01) Overcoming challenges & The Solomon paradox.

(29:01) Holding yourself accountable.

(30:45) Documenting the highs and lows of life.

(40:52) The cycles of success.

(43:39) The big disconnect & doing 10 times more.

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“Just do it exactly as it is outlined.” Today, Alex (@AlexHormozi) talks about the one piece of advice every entrepreneur needs to hear. Listen in as Alex reflects on a pivotal concept that was given to him by a mentor.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Timestamps:

(1:11) - Simplicity outperforms complexity.

(3:23) - Rule: Duplicate success, then innovate.

(7:08) - Prioritize above-the-fold content optimization.

(8:30) - Reminder: Repeat what works consistently.

(10:36) - Simplicity often leads to substantial success.

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(This episode is a re-run. Original airdate was December 1, 2020)

"You just have to keep laying the bricks all the way across the bridge from where you are to where you want to be.” Today, Alex (@AlexHormozi) shares a quick lesson he learned while he was talking to his 18-year-old neighbor about probability, luck, why volume negates both those factors, and tries to paint a different frame of seeing success & the work required to get there.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Timestamps:

(1:27) - Volume beats luck and skill.

(2:45) - Embrace learning, patience breeds success.

(5:31) - Quit only if the industry disappears.

(6:22) - Probability and volume matter.

(7:34) - Success takes time, avoid unrealistic expectations.

(8:22) - Bricks, patience, and consistency.

Follow Alex Hormozi’s Socials:

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(This episode is a re-run. Original airdate was January 12, 2021.)

"What we should do is teach people how to learn, and then let them learn whatever they want to learn.” Today, join Alex (@AlexHormozi) as he guests on Danny Miranda’s Podcast to discuss the importance of finding value in the content we consume. They highlight how spending time with experts and learning from their knowledge can be incredibly valuable for personal and professional growth. The conversation emphasizes the need to figure out the games we need to play in order to succeed and continually learn from others. This is part 1 of the interview.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Check out the episode on Danny Miranda’s YouTube Channel!

Timestamps:

(4:06) - Understanding leads to forgiveness.

(8:32) - Perspective can decrease emotional reactions.

(10:24) - Change expectations, surrender to reality.

(15:19) - Success requires volume and effort.

(24:59) - Excellence requires consistent effort.

(27:39) - Develop patience for long-term success.

(36:08) - Work and feedback drive improvement.

(40:01) - Skills are developed through consistent practice.

(45:29) - Progress is the ultimate goal.

Follow Alex Hormozi’s Socials:

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“The way you act during the deal process is a great predictor for us or a great measuring stick for us to see how you're gonna act afterwards.” Today, Alex (@AlexHormozi) discusses the importance of being founder-friendly in investment decisions and prioritizing the qualities of the founder over the business. He also shares his views on private equity models and the need for hard conversations in unlocking business growth.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Timestamps:

(0:40) Founder-friendly approach during deal process.

(10:02) Prioritize founder over the business.

(18:53) Theory of constraints in investment decisions.

(29:13) Disruptability by AI and bigger companies.

(34:36) Business doesn't require perfection or compounding vehicle.

(40:22) A "gray hair" on the team is needed.

(44:43) Checklist for selection as a portfolio company.

Follow Alex Hormozi’s Socials:

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“We take something old and something new and there's a lot of magic between the two of those things." Today, Alex (@AlexHormozi) discusses his experience investing in 22 companies over the past three years, sharing lessons learned and mistakes made. He provides insights on his investment criteria, deal structures, and the process of providing value to portfolio companies.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Timestamps:

(2:37) - Our criteria for investing

(10:36) - What we look for in companies

(15:21) - Process of providing value (who-what-how framework)

(28:33) - The role of leadership when investing

(32:26) - Cash flow is king and helps reinvest in growth

(39:32) - Focused founders are the key

(44:58) - Two steps back to take ten steps forward

Follow Alex Hormozi’s Socials:

LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition