Deconstructor of Fun

In this episode of the terrific trio: Jen Donahoe, Laura Taranto, and Adam Telfer dive into product strategy and market insights, highlighting how developers are differentiating themselves in a saturated market.

The three also discuss Apple’s September event, analyze the PlayStation 5 Pro, analyze Sony’s broader strategy, and look at Roblox’s ambitious goals for expansion and its push to lead in user-generated content.

00:00 Introductions

04:05 Heroic Labs 2 Mil User Milestone

04:45 Apple's September Event

06:38 PlayStation 5 Launch

10:55 Layoffs & Closures

13:57 Sony

16:45 Top Games by Revenue in North America

24:01 Product Strategy & Market Insights

28:49 Differentiation in Gaming

33:44 GameDev & Marketing Challenges

40:48 Roblox's Ambitious Goals

Join host Jen Donahoe for an in-depth discussion on venture capital funding in the gaming industry with experts from Transcend Fund, Sisu Game Ventures, and PlayVentures.

The panel covers key topics including how VCs work, investment processes, team equity structures, board dynamics, and the unique challenges and opportunities within different gaming platforms.

Learn what gaming VCs are looking for and get insights directly from industry professionals who help shape the future of gaming startups.

00:00 Ad0

1:06 Panel Introduction and Topic Overview

02:59 Meet the Experts: Sikandar

04:48 Meet the Experts: Jere

06:35 Meet the Experts: Anton

10:25 Understanding Venture Capital

15:45 Equity and Cap Table Basics

21:17 Gaming VCs: What They Look For

27:12 Understanding Risk in Business Platforms

27:46 Content and Platform Agnosticism

28:18 Distribution and Growth in Gaming

30:05 Tech Investments in Gaming

31:33 Marketing and User Acquisition

38:42 Investment Pitches and Processes

45:32 The Role of Boards in Startups

54:27 Fund Size and Investment Strategies

58:10 Conclusion and Final Thoughts

Phillip phones it in from Taipei as the team covers the launch of Spectre Divide, Crypto Czar's last hurrah Supercell's potential IPO. Eric Kress dives into Ubisoft’s mismanagement and its effect on company valuation while Adam compares key data insights from NewZoo and Circana. Mishka and Jen talk about influencer marketing trends and shooter game futures.

hosts: Jen Donahoe, Eric Kress, Mishka Katkoff, Adam Telfer and Phillip Black

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Ever fancied yourself becoming a VP of a large publisher managing multiple cross-platform teams across several countries?

Tune in to the episode and figure out if this is a job for you! Dimo Dimov, Vice President of Live Games at Gameloft, shares his 17-year impressive career journey at Gameloft, from QA to VP.

He dives into Gameloft's international growth, his daily responsibilities managing live services for heavy-hitting cross-platform titles like Disney Speedstorm and Asphalt 9, and the shifts in LiveOps over the years.

Dimo also discusses the integration of marketing with game teams, forecasting, handling crises, and the future of live services with a focus on cross-platform challenges and AI advancements.

Tune in for insightful industry perspectives and lessons from a seasoned professional in game development and operations.

00:00 Introduction and Sponsor Message

03:00 Dimo's Career Journey

05:33 Life as VP of Live Games at Gameloft

07:34 Managing Multiple Teams and Projects

09:42 Empowering Teams and Strategic Planning

15:18 The Evolution of LiveOps at Gameloft

27:39 Marketing and Community Engagement

36:00 Balancing Personal Preferences in Game Development

37:37 Challenges of Managing Live Operations

38:25 Structuring Content and Pipelines

40:37 Team Dynamics and Reporting Structures

50:37 Leveraging AI and Tools in Game Development

56:51 Future Trends in Live Services

01:03:34 Key Learnings and Advice for Game Developers

01:09:48 Exciting Upcoming Projects at Gameloft

The crew is one down as Eric Kress, Jen Donahoe, and Mishka Katkoff hop in to knock one off on the road for #300. In this episode, Mishka gives his takeaways from Gamescom. We discuss a conspiracy theory on why Steam is allowed in China and talk about Wukong and Supercell's new CFO. Most importantly, this episode settles the case about Tim Hortons for good.

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Heroic Labs, Sensor Tower, AppsFlyer and Xsolla

Order your cup of Tim Hortons super hot for this first all-Canadian episode! The lost-and-found podcast host Adam Telfer delves into the state of the industry with Newzoo's Devan Brennan. Topics covered include market trends, forecasts for mobile gaming and the PC market, console performance, and the challenges faced by new free-to-play live service games. The two also explore the optimism surrounding indie and AA game development, and strategies for managing the costs of premium games. Segments 00:00 Ads01:26 Devlin Brennan from Newzoo02:25 Understanding Newzoo's Market Reports04:46 General Market Trends: Growth and Forecasts07:35 Mobile and PC Gaming: Key Drivers and Insights09:24 Console Gaming: Current Trends and Future Prospects21:41 The Rise of PC Gaming and Cross-Platform Play28:14 Mobile Gaming: Heavy Hitters and Market Challenges31:48 Ads33:31 The Rise of Blockbuster Single-Player Games36:58 Balancing Game Length and Development Costs47:54 The Future of Indie and AA Games53:12 Challenges in Free-to-Play Live Services58:53 Strategies for Live Service Success01:07:45 Final Thoughts and Industry Plea

Fresh from another Tim Hortons ribbon cutting in Dubai, Adam Telfer returns to the cast. He’s packing heat, laying down hot takes on The Finals, Once Human, and the colossal capital required to ship single-player games. Meanwhile, Eric drops a margin call on Riot’s transmedia move while Jen rallies in defense. Phil thinks everyone is missing the real Wukong takeaway with a mysterious winner. The group discusses a somber Newzoo report and how single-player games can survive.

Get the latest dose of game industry news shaken, not stirred. In this episode, Eric Kress, Jen Donahoe, and Laura Taranto debate the merits of VR, discuss Zynga's match-three strategies, and evaluate market trends in the mobile gaming sector. Plus, the crew takes a look at the dreadful reception of the Borderlands movie and the ongoing challenges in launching successful game franchises. To cap the episode off, we take a deep dive into the reason behind Bungie's recent layoffs. 00:00 Intro 02:34 Economic Insights 03:17 Transmedia Failures 4:48 College Tours and Family Updates 06:41 Gaming Events and AWS Support 16:01 Market Reports and Industry Growth 30:32 Exploring Match-Three Puzzle Games 31:27 Harry Potter Hogwarts Mystery 32:42 Playtika's Strategic Shift 35:28 Bungie's Layoffs and Sony's Acquisition Strategy 42:54 Nexon's Earnings and Market Strategy 45:32 Take-Two Interactive's Performance and GTA VI 54:40 Zynga's Portfolio and Market Performance 64:11 Concluding Thoughts and Future Episodes

In this episode, Dennis Fong, CEO and co-founder of GGWP, discusses his remarkable journey from being the world's first professional gamer to a successful serial entrepreneur. He shares insights from founding and selling four companies, emphasizing the importance of open conversations and the tough realities of making pivots and layoffs. Dennis also reflects on his motivations, and the challenges he's faced, and offers advice on culture building, securing funding, and overcoming doubts in the entrepreneurial world.

In this episode, Jen Donahoe, Laura Taranto, Phillip Black, and Mishka Katkoff dive into the unexpected closure of Game Informer.

The conversation then shifts to financial matters, with insights on the stock market and breakdowns of quarterly earnings reports. We examine the latest on the Microsoft & Activision deal, VC funding trends, and web-based game distribution.

The podcast continues with a discussion on Bungie's recent layoffs and Jam City's strategic moves, followed by a spotlight on Supercell's hiring spree in Helsinki and the console launch of Valorant along with other new game announcements. Wrapping up, we explore the explosive growth of Roblox and share their final thoughts and recommendations.

We assembled an Avengers-style team of Consumer Insights leaders from publishers and Vendors Blizzard, Riot, Zynga, and Beta Hat to dig into how Consumer Insights can help Devs and Marketers make and market successful games.

The team digs into how each company approaches CI, uncovers trends around older and younger gamers, and gives tips for teams looking for financing or greenlight.

The session is filled with tips and stories, helpful to anyone in the games industry.

Host & Guests: Jen Donahoe - Strategic Marketing Consultant

Matt Penfield - VP of Consumer Insights at Zynga

Mike Swiontkowski - Head of Global Research and Consumer Insights at Blizzard

Bennett Robbins - Global Head of Publishing and Ecosystem Insights at Riot

Stan Kwon - CEO at Beta Hat

02:03 Overview of Consumer Insights

06:16 Role of Consumer Insights in Companies

08:52 Qualitative vs Quantitative Research

21:12 Market Trends and Insights

30:58 Roblox, Minecraft, and Fortnite

31:25 False Signals and Market Opportunities

32:44 Understanding Player Preferences

35:51 Consumer Insights in Game Development

37:09 The Speed of Consumer Insights in GaaS

38:19 Multi-Platform Gaming

39:41 Multiplatform Player Experience

42:01 Devs and Marketers Collaboration

50:27 Tips for Early-Stage Developers and CI

01:00:46 Wrap-Up

Jen and Phil close the book on licensing…or do they…while Eric closes the book on the 500 World of Warcraft gear score. Laura looks at Scopley’s new global forgotten franchise, and the team examines mounting Twitch losses. Eric makes 10 x new faces in the episode.

After dropping mice nuts somewhere on the Blizzard campus, Eric returns to remind Matthew Ball of his crypto advocacy. Jen raises the banner for games as toy brand extensions and enrolls in Joost’s class. Phil is ready to be The Second Descendant and reports on Rainbow Seige’s new marketplace. 

Pete Hawley (former executive at 100 Thieves, EA, Zynga, Lionhead, Sony, Telltale, and Mythical Games) and Alexander Seropian (founder of Bungie, Industrial Toys, Wideload, and Look North Games) unpack their experiences with the Unreal Editor for Fortnite (UEFN) platform, discussing marketing strategies, player engagement, technical limitations, and opportunities. 

00:00 Introduction to Heroic Labs

01:01 Meet the Legends: Pete Hawley and Alex Seropian

01:43 Pete’s Journey and Insights

03:27 Exploring UEFN: Challenges and Opportunities

08:19 Alex's Perspective on UEFN

11:33 The Future of UEFN 

23:11 ROI in UEFN Development

35:42 Challenges in Game Development

44:14 Monetization Strategies

49:53 Marketing and Launching 

01:02:52 Lessons Learned 

01:12:54 Final Thoughts 

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The prodigal pair of Jen and Eric return from trotting around L.A. in the Jade Inferno mobile, while Laura laments the lack of Disco Ball. Phil stacks the chips on Zenless Zone Zero’s role in MiHoYo’s portfolio. Jen gives us the 411 on Disney IP’s 911 on mobile. Why do they all fail? And finally, we get real data on Valve salaries.

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This episode is perfect for those interested in game development while managing significant brand collaborations.

Join our host Mishka Katkoff as we delve into game development and IP licensing with Peter Hansen-Chambers,  co-CEO of Hutch. 

Peter shares his journey to become a co-CEO and explores the unique strategies behind Hutch's successful racing games like F1 Clash and Top Drives. 

Discover the importance of strong relationships with car manufacturers, learn about the evolving strategies driving Hutch's success, and gain valuable insights into maintaining long-term partnerships with major brands. 

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00:00 Introduction 

00:45 Hutch's Game Development

03:03 Peter Hansen's Journey at Hutch

04:21 Challenges and Successes in Game Launches

07:26 Licensing and Partnerships with Car Manufacturers

13:13 Navigating Approval Processes and Brand Relationships

19:21 Pitching to Major License Holders

30:40 Evaluating Brand Partnerships

31:52 Understanding Developer Expectations

33:03 Navigating Manufacturer Relationships

35:35 Balancing Enthusiasm and Practicality

43:43 Importance of Face-to-Face Interactions

46:13 Maintaining Long-Term Relationships

48:29 Common Mistakes in Licensing

57:54 Future Plans and Projects

60:31 Final Thoughts

Join us for a Whiskey Tasting at Gamescom:

https://event.appsflyer.com/gamescomwwwtasting/DOF 

The Californians are out and it’s two-and-a half-Europeans running the show! Instead of talking about the ongoing European Football Championship or the election results in France and the UK, the trio will dive into Nintendo’s AI avoidance, hybridcasual puzzle games, and Squad Busters. We will also address what Netflix told us and debate 4-day work weeks…

Hosts: Laura Taranto, Phillip Black, Mishka Katkoff

Join host Mishka Katkoff on the Deconstructor of Fun podcast as he talks with Solsten founders Joe Schaeppi and Bastian Bergmann. They discuss the latest gaming industry trends, the importance of change management, and the critical role of audience resonance. Learn how AI enhances studio efficiency, the value of a measured approach, and how Solsten uses psychological data to improve user experiences, along with insights from unique data sets.

00:00 Introduction

01:08 Market Overview and Challenges

06:44 Attention and Engagement in Gaming

12:29 Marketing and Brand Positioning

32:05 The Role of IP in Gaming

39:39 Fail Fast Mythology

44:36 Web3 Gaming Revolution

46:19 Marketing and Game Development Synergy

49:41 The Lean Startup Method in Gaming

57:52 AI and Efficiency in Game Development

01:20:30 New Revenue Models in Gaming

01:23:53 Conclusion and Final Thoughts

So much news, and so little time!

The crew discusses the acquisition of Singularity 6 and how it's one of the first superfunded star-studded studios that burned all the capital raised only to be acquired at a micenut valuation.

We discuss Netflix Games' latest spin on how all is great despite the head of games leaving the organization and replacement still to be announced.

And we cap the episode off with Amazon Games' strategy debate.

your hosts: Jen Donahoe, Eric Kress, Phillip Black and Michail Katkoff

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Join host Michail Katkoff on the Deconstructor of Fun podcast as he delves into the remarkable career journey of Kieran Donovan, founder of k-ID. Explore how Kieran transitioned from a screenwriter to a lawyer and then to a successful startup founder, raising $51 million in just 9 months. Discover what k-ID is all about, a pioneering platform aimed at creating safe online gaming experiences for youth, and their significant traction with major investors like Lightspeed Ventures and a16z. Learn about the complexities of gaming regulation, strategic decisions in venture capital, and the importance of robust youth online safety solutions. Don't miss this insightful conversation!

With Miska discovering the true meaning of Tinto Verano, the crew convenes to celebrate Eric’s promotion to senior consultant. Meanwhile, Jen reminds us that Rocket League isn’t a real football game, and Eric finally finds a VC investment with scale. Phil stares down Fortnite numbers while Laura reminds us Switch is the train that keeps chugging. Plus, anime girl horse racing.

00:00 Intro
03:05 Shills
08:39 Apple's Legal Troubles with the EUDMA
12:52 FIFA and Rocket League Partnership
15:01 Investments and M&A
26:47 Executive Departures and Speculations
33:22 Tango Closure Mystery
34:21 Dungeon Fighter's Mobile Success
36:10 New Games
47:46 Nintendo Direct Highlights
57:32 Epic's Mobile Strategy and Fortnite's Future

Sensor Tower State of Gaming 2024 www.sensortower.com/state-of-gaming-2024

Data.ai Mobile App Market Forecast 2030

www.data.ai/en/go/mobile-app-market-forecast/

Don't miss out on this in-depth discussion — subscribe to the Deconstructor of Fun Podcast and newsletter for more expert insights.

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In this episode, Lexi Sydow, Director of Corporate Marketing and Insights at Sensor Tower, unleashes her mobile gaming market insights. She covers significant trends in mobile gaming and marketing, app vs game dynamics, ad spending on TikTok and YouTube, regional differences, IP collaborations, and the future of subscription gaming. Gain valuable insights on market normalization post-COVID and ATT changes, and learn about the trajectory of apps surpassing gaming revenues.

00:00 Introduction

02:58 Mobile Gaming Market Trends

07:26 Regional Differences in Mobile Gaming

11:23 Impact of ATT and Post-COVID Market

21:38 Subscription Gaming: Netflix and Apple Arcade

25:48 Top Games and Publishers

28:56 Marketing Trends in Mobile Gaming

31:01 UGC Ads and Community Engagement

31:21 Monopoly Go's Strategic Community Targeting

34:53 The Power of Social Media Platforms in Gaming Ads

36:27 The Rise of IP and Brand Integration in Games

39:41 Transmedia Trends 

44:11 Apps vs. Games

58:42 Marketing Predictions 

01:04:50 Final Thoughts

They say a week without TWIG is like a beach without sand. Well, it seems like there's sand in Squad Busters' growth engine. The game had the most bombastic launch of any Supercell game and is now experiencing the fastest fall as well. The crew analyzes early numbers and potential reasons behind the rapid decline.

We also talk about Netflix Games, which seems to have ended its honeymoon period and is now having a come-to-Jesus moment after big investments and not-so-big returns.

your hosts: Mishka Katkoff, Eric Kress, Jen Donahoe and Phillip Black

The Deconstructor of Fun Newsletter:

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Klang Games out of Berlin has raised 77M over 6 funding rounds from reputable investors like Supercell, LVP, North Zone, and Makers Fund. 

The company was established in 2013, 11 years ago. They haven’t shipped the game they have been raising against. So they can’t have any scalable objective data to show they are heading in the right direction. 

And despite all of this, they are somehow able to raise consecutive rounds of tens of millions. Year after year! 

In this episode, we got Klang co-founders talking about their journey thus far and me trying to figure out how in the hell they are able to get funded for their never-ending story. 

Huge thanks to co-founders Mundi Vondi and Odder Magnusson for coming on the podcast. I wish their game, when or if it eventually comes out, much success. 

Trigger warning: if you’re a founder struggling to raise funding despite doing every little thing that VCs requested and showing promising early KPIs, this podcast may enrage you.

In this week's show, the crew dives into Voodoo's acquisition of BeReal and the Sandbox's 20M convertible note. With all the events taking place the crew discusses Xbox Showcase, Ubisoft Forward, and the Summer Game Fest.

With Phil out and Miska in Spain, this is the first Nordic-free episode in a year.

hosts: Jennifer Donahoe, Laura Taranto, Erick Kress, and Mishka Katkoff

sponsors: Xsolla, Heroic Labs, AppsFlyer and Sensor Tower

Gerard Miles (www.linkedin.com/in/gerard-miles) is a veteran executive headhunter, who shares his extensive 15-year journey with a special focus on the gaming industry over the past decade. 

We explore Gerard’s founding of Mission One (www.missionone.io), a company dedicated to sourcing top-tier executives globally, and delve into the significance of executive search in a rapidly expanding industry. 

Gain valuable insights into the complexities of hiring gaming executives, cultural integration, and the exclusive value of knowing both the industry and its people. 

Discover the challenges of headhunting for key roles, the importance of leadership, communication, and strategic understanding, and how to build long-term relationships in this high-stakes world. 

We also tackle diversity, cultural fit, and common hiring pitfalls, offering practical advice for professionals aiming to navigate executive careers in the dynamic gaming sector.

00:00 Introduction and Guest Overview

02:31 Gerard's Journey into Gaming Recruitment

06:16 Executive Search Process

13:52 Challenges in Attracting Top Talent

29:50 Qualities of Exceptional Executives

45:31 Understanding Client Culture

46:39 Soft Signals in Candidate Assessment

51:13 The Importance of Diversity in Hiring

58:16 Common Mistakes Executives Make

01:02:07 Community Questions: Industry Insights

01:07:17 How to Get Noticed by Headhunters

01:10:07 Red Flags in Executive Hires

01:13:24 Big vs. Small Companies: Executive Hiring

Join the industry's spiciest newsletter: https://www.deconstructoroffun.com/subscribe With Mishka gobbling birthday whey cakes, the crew looks at Squad Busters’ week 1 returns, and it’s not pretty. The specter of Boom Beach is starting to cast its shadow. Meanwhile, Phil talks about Destiny 2 stumbling in its last hoorah, while Laura talks about Stumble Guys standing straight. Jen gives the 411 on new EU app stores, and Eric thinks Star Wars Hunters breaks the MOBA curse. Or not.

Join us for an insider tour of Voodoo’s HQ and uncover the journey to hybrid casual success with Voodoo’s Gabriel Rivaud, VP of Gaming.

Gabriel Rivaud: https://www.linkedin.com/in/gabriel-rivaud-21210744/ Michail Katkoff https://www.linkedin.com/in/michailkatkoff/ Sign up for our weekly newsletter. You won't regret it! https://www.deconstructoroffun.com/subscribe

Squad Busters is released and we have more thoughts about it. Ubisoft's XDefiant hits 1M unique users, bringing Phil immense joy. Crew debates who does Fall Guys better than Fall Guys? Stumble Guys...? We'll also warm you up for the upcoming Summer Games Fest on June 7.

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The hosts: Jen Donahoe, Eric Kress, Laura Taranto, and Phillip Black

Phillip Black, Michail Katkoff, and guest analyst Matthew Emery deconstruct Supercell's 6th billion Dollar franchise just before it is launched to the global audience. To read the full deconstruction, go to: https://www.deconstructoroffun.com/blog/2024/5/26/squad-busters-supercell-hits-the-apex-or-spins-off-track

Anime corrections, baseless speculation about Applovin, Take-Two earnings, and the GTA 6 launch date window. We speculate on the reason for Squad Busters’ massive 40M pre-registrations. Phil can’t wait to talk xDefiant. Mishka cosplays Jen and covers ad creative.  All that and more on today’s TWIG

your hosts: Jen Donahoe, Eric Kress, Phillip Black and Michail Katkoff

Join seasoned UA and marketing consultant Matej Lančaric as he shares his decade-long journey from being an employee to running a global user acquisition consulting business. Discover his transition to solopreneurship, client management tips, and leveraging AI tools. Gain insights on balancing work, creativity, and family life alongside the importance of genuine passion and unique goal-setting approaches. 

This episode is packed with valuable advice for both aspiring and veteran consultants, including tips on growing professionally, networking, and content creation. Perfect for anyone looking to master the solopreneur path with hard work, persistence, and enjoyment.

Matej’s solopreneur journey in his own words

https://lancaric.me/matej-lancaric-the-story-of-a-solopreneur/

The state of ad creatives in-app marketing report:

https://www.appsflyer.com/resources/reports/gated/state-of-creative/?formsent=true

The big topic of the episode is Netflix which struck a partnership with Roblox. What does this mean to Netflix Games? Hear our hypothesis. The crew has BIG debates about Eurovision, and Tencent's role is Supercell's turnaround as well as anime. Your hosts: Jen Donahoe, Michail Katkoff, Phillip Black, and Eric Kress

Segments:

00.00 Shill & Banter

09:20 News & HOT takes 44:23 Netflix Games is in trouble? 61:30 Xbox PR disaster

In this episode of the Deconstructor of Fun podcast, host Mishka Katkoff engages with Ben Porter, NewZoo's Director of Consulting, to delve into the profound shifts within the gaming industry reflected in NewZoo's latest report.  They explore a variety of pressing topics such as the industry trends post-COVID-19, console market dynamics, opportunities for game developers, the impact of AI and technological advancements, and the shifting dynamics of player engagement. Additionally, they address the economic aspects influencing the industry, including inflation and the increase in demand for profitability over growth.  A key discussion revolves around the challenges and strategies for future growth, touching on the importance of breaking through market concentration with innovation and versatility in game development. Ben provides insights into the role Chapters: 00:00 Welcome to the Deconstructor of Fun Podcast 01:39 Introducing Ben Porter and NewZoo 04:29 The Pulse of the Gaming Market in 2023 13:30 The Challenges and Opportunities in PC and Console Gaming 30:31 Navigating the Mobile Expansion for PC and Console Publishers 38:05 PS5 Exclusives and Market Diversification 39:18 The Shift from Mobile to AAA: Challenges and Changes 40:01 Xsolla: Empowering Game Developers for Global Success 40:34 Analyzing Market Concentration in PC and Console Gaming 42:04 The Secret Sauce Behind Top PC and Console Titles 44:20 Navigating the Competitive Landscape of New Game Titles 52:16 The Impact of Remakes and Remasters in the Gaming Industry 58:02 The Role of Transmedia in Engaging and Expanding Game Audiences 01:03:38 Understanding Playtime Trends and the Future of Gaming 01:12:52 High-Level Predictions and Closing Thoughts

Players prevail with Helldivers 2 vs Sony PSN, Nintendo announces Switch 2 is coming before the end of Q125, Unity gets a new boss, Squadbusters racks up the pre-registrations, and Turkish Spyke Games goes to the Moon (Active).

Hosts: Eric Kress, Jen Donahoe, Laura Taranto & Phillip Black

Listen and watch (there are visuals!) as industry veterans Jen Donahoe, Laura Taranto and special guest Ken Landen deep dive into 'Legend of Mushroom,' the idle action mobile game that's taken players (and revenue) by storm. We'll break down the game's mechanics, exploring what made this game into the success it is today. Whether you're a seasoned player or new to the realm, there's something here for everyone.

Recently hitting the milestone of 30 years working in game design, Spry Fox Chief Creative Officer Daniel Cook has long been a leading voice in the game industry. To celebrate his long and distinguished career-spanning games like Realm of the Mad God, Triple Town, Alphabear, and Cozy Grove.

MIA host Ethan Levy returns to the mic to talk to Dan about his many lessons and accomplishments. Most importantly, Dan talks about how as a team, Spry Fox found their shared, authentic voice, and how this has led to efficiency in production and success in the marketplace as they consciously chose to specialize in cozy games.

The prodigal son, Ethan Levy, makes his return to the podcast as the team discusses Newzoo’s latest PC and Console data as well as Liftoff’s 2024 Casual Gaming Apps Report. Hold tight for your weekly dose of news! 

Hosts: Jen Donahoe, Laura Taranto, Phillip Black & Ethan Levy

Andrew Rose, the Chief Product Officer of Voldex, shares his journey and experiences in the Roblox game development space. Voldex, a company that acquires and scales Roblox games, has seen success by applying traditional free-to-play game development strategies in the unique ecosystem of Roblox. 

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Get ready for your weekly dose of unfiltered game industry news. In this episode, the crew discusses Supercell's and Dream's latest titles. We also talk about the history and future of celebrity collaborations within games.

Your hosts: Jen Donahoe, Eric Kress, Laura Taranto & Phillip Black

our partners: AppsFlyer, Xsolla, Heroic Labs & Data.ai

Product Deep Dives looks at Playrix's Township to deconstruct how this game went from a farming sim to a multi-billion dollar success. Join Laura Taranto and Jen Donahoe as they reap what this game has to offer!

Make sure to watch with video, as we have data and insights you won't want to miss.

In today’s mature mobile gaming market, the importance of building a brand, storytelling, and creating distinct brand identities is crucial for success. 

This podcast delves into the journey of revitalizing Futureplay’s Merge Gardens through an emphasis on strategic IP creation, branding improvements, and effective storytelling. 

Guest: Martin Mohr, CCO @ Bond Creative Agency

Links:

The case of Merge Garden

Martin Mohr

Bond Creative Agency

Who are BIG gaming funds good for? Are the AAA game studios going to extinct? And why is Fallout such a damn good show? This and many more questions were mulled by the TWIG crew. 

Oh, and Eric Kress is back. That means that the profanities are flying once again. 

Your hosts: Eric Kress, Michail Katkoff, Jen Donahoe, and Phillip Black.

Our partners: Xsolla, AppsFlyer, Heroic Labs, and Sensor Tower.

Dive into the world of Istanbul's venture capital scene with Laton Venture's Görkem Türk.

Together we explore essential topics like investment strategies prioritizing founding teams' quality, the evolving role of culture in startups, and future trends in gaming such as AI and socialization-focused experiences.

Don't miss out on industry insights. Sign up for our newsletter! www.deconstructoroffun.com/subscribe

What is the impact of privacy updates on ad revenue and user acquisition strategies? 

In this episode, Google’s Ross Brockman and Kwalee’s John Wright discuss the need for adaptation, innovation, and the importance of leveraging first-party data for customized user experiences. 

The conversation reflects a balance between acknowledging challenges and maintaining optimism for growth and evolution in the ad monetization landscape.

Thanks to our sponsors: Xsolla, Heroic Labs, AppsFlyer & Data.ai

Buckle up kids because this episode has barely any profanity. Kress is MIA while the team talks about Brawl Stars' Baby Shark collaboration and the state of the gaming market. Phil geeks out on inflation, Mishka talks about interest rates, Jen discusses toy lines and Laura is put on the spot to cover the latest layoffs news.

Eric Kress sits down with Matt Wyble, COO of Second Dinner, to talk about Marvel Snap and what's next for Second Dinner. What does a studio do with $100M in the bank? The two spend some time talking about the state of Blizzard and the state of the industry.

This podcast serves as a valuable resource for non-technical executives seeking to enhance their understanding of backend services and make informed decisions to support the success of their games.

The discussion focuses on the critical role of informed decision-making in selecting between proprietary builds and third-party solutions, navigating transitions between backend services, and maximizing the efficiency and effectiveness of backend operations in game development.

Thanks for the expert guests:

Rafael Cordoba (Bandai Namco Mobile)

Chris Molozian (Heroic Labs)

The team shares their GDC reflections, unveils how bankers work in gaming, and ravels in the Web3 bonanza. We also dive knee-deep into two titles: Activision's Call of Duty Warzone which launched last week to challenge Call of Duty Mobile. Moon Active's Travel Town, seems to be scaling without any breaks.

Hosts: Laura Taranto, Erick Kress, Phillip Black, and Michail Katkoff

continue the conversation: www.deconstructoroffun.com

Sola Saulenko, CMO of Pixonic, a MY.GAMES studio joins Mishka Katkoff to discuss the intricacies of building a successful game franchise.

Together they explore topics such as the balance between organic growth and strategic planning, the evolution of games into franchises, the challenges of transitioning from a hit game to a franchise, and the importance of passion and creativity in brand building.

The podcast offers valuable insights into the process of developing and sustaining a game franchise in a competitive market landscape.

Mihai Gheza is the CEO of Machinations, an economy simulation software. Recorded at Slush, we cover economy simulations, AI balance, and whether data scientists should become economy designers

Machinations: https://machinations.io/

Signup to perhaps the best newsletter in the industry: www.deconstructoroffun.com/subscribe

The whole crew got together for a fun on-site recording. The trash talk reaches Market Street levels as we discuss how bad San Francisco is, what in the hell is going on with Netflix Games, Turkish subsidies for game companies, and Supercell's latest PR salvo.

Team: Eric Kress, Jen Donahoe, Mishka Katkoff, Phillip Black and Laura Taranto

Get on board with one of the best newsletters in the business: https://www.deconstructoroffun.com/subscribe Joakim is a seasoned entrepreneur (Next Games) turned venture capitalist (F4 Fund). In this conversation Joakim provides valuable insights into the intricacies of venture capital investments, emphasizing the importance of innovation, adaptability, and strategic planning for startups aiming to thrive in the competitive gaming industry. F4 Fund https://f4.fund Joakim’s book, Long Term Game: How To Build A Video Games Company https://www.amazon.com/Long-Term-Game-Build-Company/dp/952942874X

The cast recaps the 3rd annual Think Games Istanbul Summit hosted by Google and Deconstructor of Fun. See the link below to register and watch the recorded sessions. The team tackles new news from Epic being allowed on iOS in the EU to Discord's new game SDK to the state of startups in Finland. Also, the cast appears on a data.ai state of mobile webinar. Check it out here https://go.data.ai/state-of-mobile-gaming-webinar-2024/

Apply to join the Slack Community and get the DoF weekly newsletter.

https://www.deconstructoroffun.com/slack

Event links

Think Games Istanbul:

https://adsonair.withgoogle.com/events/think-games-istanbul-2024

Jen's GDC roundtable

https://schedule.gdconf.com/session/lgbtq-executive-and-entrepreneurship-and-allies-roundtable/903078

Hosts:

Michail Katkoff @mkatkoff ⁠⁠www.linkedin.com/in/michailkatkoff/⁠⁠

Eric Kress @ekress ⁠⁠www.linkedin.com/in/erickress/⁠⁠

Laura Taranto @laurataranto ⁠⁠www.linkedin.com/in/laurataranto/⁠⁠

Phillip Black @econosopher ⁠⁠www.linkedin.com/in/phillip-black-economist/⁠⁠

Jen Donahoe @Jen_Donahoe ⁠⁠https://www.linkedin.com/in/jenniferdonahoe/

DoF Newsletter: https://www.deconstructoroffun.com/subscribe Hemal Thaker https://www.linkedin.com/in/thakerhemal/ Moritz Baier-Lentz https://www.linkedin.com/in/moritzbaierlentz/ In this eye-opening podcast, industry insiders Hemal and Moritz provide candid insights into the current state of the gaming industry, discussing market challenges, the impact of layoffs, the dynamics of venture capital and publisher models, the potential of Web 3, the role of AI, and predictions for the future. From navigating downturns to seizing emerging opportunities, this conversation offers valuable advice for founders and executives alike, shedding light on the realities of the gaming landscape while inspiring optimism for the road ahead.

Join our newsletter: www.deconstructoroffun.com/subscribe

Andy Duthie, Executive Producer of a soaring title HAWKED, joins the podcast to peel back the curtain on remote team management and offer his playbook on how to make remote work work and projects of all sizes and scopes. 

Andy Duthie: https://www.linkedin.com/in/andyduthie/

Jen, Kress, Laura, and Phil continue with the food puns analogies and decide if Apple Arcade is rotting after a mobilegamer.biz article. Also, the cast praises Unity for its newfound transparency, hits some of the Nintendo Direct Highlights (which aren't that high), keeps taking layoffs, and uncovers Playtika’s new strategy.

Apply to join the Slack Community.

https://www.deconstructoroffun.com/slack

Event links to apply or register:

Think Games Istanbul:

https://adsonair.withgoogle.com/events/think-games-istanbul-2024

GDC Beta Hat & DoF Pre-Game Party March 17 - ⁠https://docs.google.com/forms/d/e/1FAIpQLSceighlzx-X0Khv2NMmJom29dtWhAsEpros-1xhBCNQfIqqAA/viewform⁠

Xsolla, DoF, Mattel Party March 19: https://events.xsolla.com/gamenightgdc2024

DoF, AppsFlyer, Data.ai Brunch March 19: http://dataai-gdc-brunch.splashthat.com/DoF

Hosts:

Michail Katkoff @mkatkoff ⁠www.linkedin.com/in/michailkatkoff/⁠

Eric Kress @ekress ⁠www.linkedin.com/in/erickress/⁠

Laura Taranto @laurataranto ⁠www.linkedin.com/in/laurataranto/⁠

Phillip Black @econosopher ⁠www.linkedin.com/in/phillip-black-economist/⁠

Jen Donahoe @Jen_Donahoe ⁠www.linkedin.com/in/jenniferd⁠

Join us in Istanbul:

https://adsonair.withgoogle.com/events/think-games-istanbul-2024

Paul Gouge is one of the best founders in the industry. He has built three companies over the past two decades. These companies have not only made fantastic games but have also been acquired four times, with Playdemic, being bought first by Warner Brothers and then by EA under Paul’s leadership.

In this episode, Paul talks about his fourth company, Fourth Star. And how that is the culmination of all his learnings to date. 

The TWIG crew breaks down the Xbox news. The egg puns fly as the crew debates who wins the Eggy Party, Stumble Guys, Fall Guys battle. We feature our first-ever TWIG junior segment with a friend of the pod Henry Lowenfels and his sons Mickey (8) and Rocky (10), who don't mind ads in Roblox but call people who make ads in console games F*wads. Any cursing was 100% supervised and approved by parental consent. Don't cancel the hosts, please!

Event links to apply or register:

Think Games Istanbul:

https://adsonair.withgoogle.com/events/think-games-istanbul-2024

GDC Beta Hat & DoF Pre-Game Party March 17 - https://docs.google.com/forms/d/e/1FAIpQLSceighlzx-X0Khv2NMmJom29dtWhAsEpros-1xhBCNQfIqqAA/viewform

Xsolla, DoF, Mattel Party March 19: https://events.xsolla.com/gamenightgdc2024

DoF, AppsFlyer, Data.ai Brunch March 19: http://dataai-gdc-brunch.splashthat.com/DoF

Hosts:
Michail Katkoff @mkatkoff www.linkedin.com/in/michailkatkoff/
Eric Kress @ekress www.linkedin.com/in/erickress/
Laura Taranto @laurataranto www.linkedin.com/in/laurataranto/
Phillip Black @econosopher www.linkedin.com/in/phillip-black-economist/
Jen Donahoe @Jen_Donahoe www.linkedin.com/in/jenniferd

Join Jen Donahoe TWIG co-host and Strategic Marketing Consultant at Beta Hat and JadeInferno and Gordon Bellemy, CEO of GGP (Gay Gaming Professionals), to hear how GGP supports underrepresented or, better phrased, under-estimated groups in the game industry.

GDC2024 features a number of events that everyone can benefit from. Come join us!

Find all the event information at GGPs LinkedIn page events section

March 20, 3:30pm GDC - LGBTQ+ Executive and Entrepreneurship and Allies Roundtable moderated by Jen Donahoe

March 20, 7:30 GGP Networking Event at DNA lounge right next foor to the Zero Proof board game night at Buzzworks

March 21, 5:40 PM GDC Breaking Boundaries Roundtable

Join us in Istanbul:

https://adsonair.withgoogle.com/events/think-games-istanbul-2024

John Wright, VP of publishing at Kwalee joins the podcast to discuss publishing in 2024. The thing is, publishing on mobile is experiencing a bit of a renaissance. This is due to all the ever-restricting privacy changes and the decrease in available capital smaller companies were using to scale their games. 

event links: GDC Marketing Brunch /GDC Tech Brunch

When Supercell CEO Ilkka Paananen drops his annual blog post, the gaming folks around the world rush to read it. The TWIG crew is no different. Though we might be a tad mod critical…

In this episode, we also discuss Disney’s investment in Epic. What are the implications of this deal? Why does Epic need this money? And what is Epic's future?

This episode is brought to you by Eric Kress, Jen Donahoe, Philip Black and Mishka Katkoff. 

Join Jen Donahoe and Laura Taranto in a cozy yet banter-filled deconstruction of Century Games' Whiteout Survival. You'll feel like you’re stepping into a meeting with product and marketing, figuring out how to make and market the next great game as we deconstruct winners. Have a game you want to see on Product Deep Dives? Contact us at [email protected] Intro 00:00 - 05:08 Century Games Key Takeaways 05:08 - 06:57 Key Takeaway 1 06:57 Key Takeaway 2 09:19 Key Takeaway 3 11:08 Key Takeaway 4 14:38 Key Takeaway 5 17:12 Data.ai Review 21:49 Century Games Company Review 25:50 Whiteout Survival Predecessors 27:10 Whiteout Survival Decon 33:46 Summary 58:00

Think Games Istanbul talks announced:

https://adsonair.withgoogle.com/events/think-games-istanbul-2024

No matter how you look at it, we’re witnessing the inevitable demise of Xbox. All signs (read: leaks) are pointing to the fact that Microsoft’s foray into gaming is coming to an end. The crew analyses why this happened and what it will mean for both the ecosystem and the people involved.

In this episode, we also deconstruct Matthew Ball’s essay “The Tremendous Yet Troubled State of Gaming”. The piece was too long even for ChatGPT, so you can thank us later for going through the insightful yet painful read. Matt, we love you. Please write more often and shorter articles…

The doom and gloom of this episode is brought to you by Eric Kress, Jen Donahoe, Philip Black and Mishka Katkoff. 

Join us in Istanbul!

www.deconstructoroffun.com/istanbul

“Never trust experts nor believe in business friendships. Never allow others to change your vision. And never underpay yourself.” Those are the 4 critical nevers that Anton Krasnyy once wrote on LinkedIn.

Anton is a former founder, CEO, and Chairman of Murka, a social casino company originally from Ukraine acquired by Blackstone in 2019.

Despite the strong words, I’ve always found Anton to be very empathetic. That’s why I wanted him to come on the podcast and talk in detail about the four critical never and show his real personality, which may come off the wrong way in a written form. 

While it's not as crazy as the Unity Runtime fee fiasco, it's a close second as the cast reviews Apple's plans to address the EU's DMA rules. Kress eats it and admits that Zynga might have potential this year, with Match Factory showing promise. Blizzard picks a new president, and the cast weighs in on her resume, making recommendations and predictions for her future. Riot and Blizzard called cults, in a good way.

Think Istanbul Game Summit (March 7)
https://adsonair.withgoogle.com/events/think-games-istanbul-2024

Newzoo's Lead Analyst, Tom Wijman, returns on the podcast to discuss gaming market predictions for consoles and PCs.

You can access the full Newzoo report here:

https://newzoo.com/games-market-reports-forecasts

And check our previous episode here:

www.deconstructoroffun.com/blog/2023/11/2/console-gamings-triple-threat

Sign up to Istanbul Gaming Summit

By deciding not to hear the appeal of the Epic v. Apple case, the injection against Apple's anti-steering rules stands. This means that developers are now free to push US iOS players into web shops. But what doest that mean for the industry? And if this conversation doesn’t tickle your toes, the crew talks Palworld. A real Pokemon killer. 

The doom and gloom of this episode is brought to you by Eric Kress, Jen Donahoe, Philip Black and Laura Taranto. 

Josh Wilson, CEO of Sciplay returns to the podcast to tell the story behind the company’s evolution over the last two years. SciPlay has grown every quarter despite the economic and privacy headwinds thanks to strategic initiatives discussed in this episode. We also talk about the accusations the company has made and why it has been itself acquired. 

Istanbul Gaming Summit

⁠https://rsvp.withgoogle.com/events/think-games-istanbul-i-google-x-deconstructor-of-fun⁠

segments:

Last two years at SciPlay: (0:00)

Why SciPlay keeps growing: (26:20)

Why SciPlay was acquired: (40:50)

Outro: (51:50)

Istanbul Gaming Summit pre-signup:

https://rsvp.withgoogle.com/events/think-games-istanbul-i-google-x-deconstructor-of-fun

The squad dips their spoons into the Monopoly Go drama by giving their take on the profitability of Scopely’s blockbuster. We discuss the real reason why NetEase and Activision have suddenly kissed and made up. Scratch our heads as to why Tencent is launching yet another mobile MOBA and dive deep into the state of mobile. 

The doom and gloom of this episode is brought to you by Eric Kress, Jen Donahoe, Philip Black, and Michail Katkoff. 

stanbul Gaming Summit https://rsvp.withgoogle.com/events/think-games-istanbul-i-google-x-deconstructor-of-fun Elena Grigorian joins the podcast after recently taking over as the CEO of MyGames. In this podcast, we cover both business and personal topics starting with what a new CEO should accomplish in their first 100 days in the position and ending with the challenges of balancing work and life in leadership positions. segments: Intro: (0:00) The role of a CEO role: (5:25) Work-life Balance: (11:56) MyGames SWOT: (16:52) Leadership Team: (21:54) Intercompany Knowledge Sharing: (24:05) Portfolio Strategy: (28:53) Organization Structure: (33:21) Expansion: (41:59) Market Predictions: (47:52)

2024 starts where 2023 ended - and that means layoffs. Unity slashes 1,800 jobs while Twitch fires every third person in the latest layoff rounds at these companies.

In this episode, we announce the Golden Twig "winners", discuss Clash Mini, and continue to scratch our heads about Netflix Games.

Thanks to the show's sponsors: Xsolla, AppsFlyer, Data.ai, and Heroic Labs!

Eric Seufert is a one-of-a-kind marketing expert. He has headed marketing at Rovio, Wooga, and N3TWORK. He has built Mobile Dev Memo into the leading site for marketing professionals. He became a venture capitalist after founding Heracles Capital.

In this podcast, Eric Seufert returns back to the podcast to discuss predictions for mobile marketing. A must-listen for all of us!

sign-up to our PGC event: https://event.appsflyer.com/appsflyerandheroiclabs

Happy New Year, and welcome to the first podcast of 2024! After checking in on the holiday activities, the cast digs into the big news hitting the Chinese game industy. Kress makes predictions about how companies around the world will react to the proposed China game regulations (limiting daily spend, removing loot boxes, etc).

Phil pulled out key insights from the Insomniac leak, and the cast discussed how Sony should approach live service across its console business.

The Survey: https://forms.gle/W1Cy2dRcvsaZhyiW9

Connect with the TWIG cast on LinkedIn

Philip Black, Jen Donahoe, Eric Kress, Laura Taranto

Which company took the most damage in 2023? What was the most disappointing game of the year? Who had the worst layoffs what were some of our most inaccurate takes?

Tune in to the realest awards show in the industry and hear our picks for each category on many more!

---

Join us at PGC London >>> VIP Roundtables

In-app ads are either important or crucial depending on the genre of games you’re making. In this episode, I’m joined by Felix Braberg, a true ad monetization expert. Together we discuss the effect of privacy changes on ad monetization, practical ways for games to double their ad revenue, the efficacy of different ad formats, and the changes onset by Apple, Amazon, and Google to the whole ad monetization ecosystem. connect with Felix (www.felixbraberg.com)

Host Jen Donahoe sits down with Xsolla's Interim CEO and President, Chris Hewish, to get the juicy facts from Xsolla's State of Play Report. The insights apply to all platforms and regions, so be sure to listen in.

They cover 4 key topics:

- The rise of real-time payments

- Alternative Payments

- Web shops with new data from the top 100 companies

- The upcoming EU DMA and side-loading in iOS 17.2 beta

For more information about the State of Play report visit the Xsolla Blog here

With Miska downing soju faster than meat off a KBBQ grill, Eric and Jen lay down the law on Monopoly Go's UA numbers. Laura celebrates Apple's end-of-year awards, while Phil tells developers to hide yo' kids, hide yo' wife; Fortnite is coming for your genre. The crew talks about Epic's court victory that produced Tim Sweney's only natural smile to date.

Want to catch your Data.ai 2024 predictions in a TWIG-like format? We got you covered! Jen Donahoe, Michail Katkoff, Brett Nowak and Eric Kress hosted by Lexi Sydow, deconstructed the gaming market while planting several jabs at each others' predictions.Topics discussed:

1. Are we seeing gaming bottom out, or is the market on the up?
2. Which areas in gaming are growing and why?
3. What are today’s top engagement and monetization features?

How do you acquire your very first players without a marketing budget? What guerrilla marketing tactics work for games, and how can you execute them creatively?

Host, Jen Donahoe asks Julie Bonnecarrère and Pavel Afanasiev, co-founders of Northern Lights Entertainment (NLE), about their journey to soft launching on mobile under extreme budget constraints.

NLE is developing Nebulae (https://nebulae.world/) - a 4x strategy MMO for mobile & PC, where politics is a core gameplay component, and where players collectively control numerous political regimes - in space!

The not-so-Fabulous Five are right back at it discussing GTA 6 trailer that broke the internet. We recap Slush, the latest boondoggle with Mishka and Phil. Predict what the console gaming market will be in 2024 and get our engines revved up by the latest Forza Customs and Chrome Valley Customs.

Connect with the TWIG Cast to give feedback and keep the conversation going!

⁠Philip Black⁠, ⁠Jen Donahoe⁠, ⁠Eric Kress⁠, ⁠Laura Taranto & Mishka Katkoff

Ethan's back, and so is Kress telling him to "Get the F Out of here!" Laura breaks down June's Journey $1B revenue milestone with Ethan chiming in with a history lesson on Hidden Object games. Jen covers the nominees for the gam3.gg Web 3 awards. Kress gives a state of mobile games industry update and the team talks about the state SKAN4 and the upcoming SKAN5.

Connect with the TWIG Cast to give feedback and keep the conversation going (in alphabetical order)

Philip Black, Jen Donahoe, Eric Kress, Ethan Levy, Laura Taranto

What is the role of Product Marketing Managers (PMMs) in gaming? The discussion emphasizes two key aspects that PMMs enable: Firstly, facilitating the identification of product-market fit early in the development phase, thereby preventing costly pivots after the game's launch Secondly, they allow Product Managers and Game Directors to concentrate on enhancing key performance indicators (KPIs) and team efficiency by serving as the primary liaison between the game team and internal/external marketing and user research teams. The episode delves into questions about what to expect from a PMM, how to identify a good one, the evolving nature of their role post-privacy changes, and optimal placement within a company's organizational structure. Jesse Lempiäinen, the CEO and Founder of Geeklab, a platform for efficiently testing product/market fit, provides insights and answers to these inquiries.

We have a full house and lots of topics to cover! The talk of the week is Scopely's Monopoly Go crossing $1B in revenue in just 7 months. We have a Esports smackdown and we also talk a bit about Web3 to keep things spicy.

Kudos to our sponsors: Heroic Labs, Xsolla, AppsFlyer, and Data.ai

In the heyday of 2022, there was an unprecedented surge in investment in Web3 games, capturing nearly half of all investment in both dollars and raw numbers. However, the excitement and speculation didn't translate into quality games, resulting in numerous failures within the industry. Warren Woodward, CCO and co-founder of Upptic, a leading growth agency for games, joins the podcast to explain what happened to the Web3 gaming dream and what the future entails.

Kress embraces grouchiness and brings the fire to today's podcast. Phil gets triggered by behavioural economics delivering an epic rant. Mishka weakly defends his “China” point and Jen talks about the latest Call of Duty that got drowned by the worst score in the history of the franchise. 

The crew discusses why console developers are backtracking from the Games-as-a-Service model and announces the Deconstructor of Fun Gaming Awards. The episode is capped by Zynga’s Match Factory breakdown.

In the latest podcast, Mishka delves into an all-encompassing discussion with Chris Hewish, President and interim CEO of Xsolla. Chris boasts an impressive gaming career that spans iconic companies like Skydance, Survios, DreamWorks, and includes a substantial 13-year stint at Activision.

Topics discussed:

1. Macroeconomics vs. Game Investments
2. Console Gaming: Challenges & Opportunities
3. Behavioral Economics
4. Unity’s Odyssey
5. Transmedia
6. Generative AI and Creative Workflows
7. Bonus…

With Miska resuming his jet-set life, Jen reviews hygiene at Blizzcon, while Kress tells us his opinion on the unexpected departure of PlayStation CEO and reminds us of the difference between Trekkies and fans. Laura and Phil go deep on Brawl Stars' new announcement - it's due or die. Phil can't understand The Finals, and neither can Eric. Omega Strikers is dead, and the team performs an autopsy.

BIG ups to our sponsors AppsFlyer, Heroic Labs, Data.ai and Xsolla!

Are you ready for the Merger & Acquisition Masterclass? Learn from Chris Petrovic, former Zynga Head of Corporate Strategy, why game companies venture into M&A, what are the biggest challenges and reasons leading to failed deals, current M&A trends, and more.

As Microsoft reorgs Xbox leadership, we debate who could be the perfect person to replace Bobby Kotick as the CEO of Activision. We also discuss why our industry has all the layoffs in the middle of breaking sales records. And we also talk about games: Mario Wonder, Supercell's Mo.Co and Wonder Blast from Good Game Studios.

shoutout to our world-class spornsors: AppsFlyer, Xsolla, Heroic Labs, and Data.ai

In this episode, we explore the unique challenges and successes of a remarkable woman CEO in the gaming industry.

Our guest, Carol Miu, has shattered glass ceilings and achieved incredible milestones throughout her career. We'll dive deep into her journey, discussing gender disparities in the CEO role, her most memorable achievements in maintaining work-life balance, industry evolution, and her reflections on her career. Y

ou won't want to miss this inspiring conversation with a trailblazing leader in the gaming world. Stay tuned for valuable insights and advice!

How do game companies get press for their new games, big company moments, or new hires? We ask Neil Long, founder and editor of Mobilegamer.biz, for tips and tricks on how to approach game media to get press.

Neil Long is the founder and editor of mobilegamer.biz, a new site for the mobile games business. He started out in games industry journalism almost 20 years ago, and before launching mobilegamer.biz he spent seven years at Apple as an App Store games editor, working out of the London office. 

The non-sick trifecta of Kress, Phil, and Jen hold down the fort. Kress pushed back on the India opportunity, arguing it's only for the top-of-the-top games. The gang revisits the Unity runtime fee news with new insights and quotes reported by Mobilegamer.biz. Shameless speculation ensues about Microsoft's declining success with Game Pass, meaning they might want to cancel it. What happened to Payday3? Trading was canceled in Rocket League.

All this and the top game industry news of the week. 

How to deal with negative feedback? And the importance of self-esteem, self-awareness, self-reflection, and self-evaluation. 

In today’s Episode joined by my friend and former colleague, Sophie Vo. Sophie comes with 15 years of experience in the games industry working at companies like Gameloft, Wooga, Rovio, Voodoo, and Savage Game Studios.

Sophie is perhaps best known for her Rise & Play podcast and newsletter, which focuses on leadership challenges in the gaming industry.

According to Niko Partners, the India games market is projected to generate almost $900M in 2023 with almost ½ a billion players.  That's growth of 21% YOY from 2022 for revenue and 12% for the number of players. Probably the most interesting stat is that 97% of India’s gamers play on smartphones.

To dig in, we got the platform experts to come and highlight the various opportunities, from overall revenue to implementing new payment methods, sub-dollar price point IAP, exclusive products, and marketing tips.

We welcome Vinay Charaniya and Ash Dixit from the Google Play Partnerships team focused on India and SEA. Both of them consult gaming developers, helping them grow their games on the Google Play Platform. 

For developers who want to reach out to get more info on scaling their games for India (or other emerging markets), we have this simple form to fill out, and the Google Play Partnership team will reach out. Or, need India localization tips? Check out Ash's Medium article.

Laura and Phil deep dive into Monster Hunter's early positive numbers in Japan before arguing over Warcraft Rumble's design and art choice. Jen and Kress put the Activision and Microsoft merger to rest while setting up their fantasy drafts for new CEOs of Activision, post-Bobby Kotick's departure at the end of 2023, and Unity, post-John Riccitiello's departures. Finally, the team reviews all the reasons why Disney shouldn't, can't, and won't buy EA.

Is there an opportunity for AR gaming on mobile after all the attention coming to AR from the Meta Quest 3 and Apple Vision Pro?

Here to unpack that topic is Asad J Malik, CEO of Jaru AR.

Asad is an augmented reality pioneer whose critically acclaimed narrative storytelling projects positioned him as a visionary in the space before completing his undergraduate degree. He has directed next-generation AR experiences featuring icons like Serena Williams and Lil Nas X and runs the AR company Jadu, launching a first-of-its-kind multiplayer augmented reality fighting game for mobile.

Check our Jadu Fight in AR

Available on iOS and Android

Needless to say, the games industry is going through a rough patch after a decade of booming growth. That is why this episode, with a16z’s Jordan Mazer, is very relevant both for companies and individuals. 
Jordan has unrivaled experience scaling high-performing teams at Amazon, Scopely, and Riot. He has interviewed thousands, if not tens of thousands professionals, Jordan shares invaluable insights and best practices for companies and individuals. 

Join us in Tel Aviv > LINK

The fabulous four discuss Epic's massive layoffs, Netflix's Love is Blind, Fortnite's price increases, and Unity CEO, John Riccotello's

Hosts: Jen Donahue, Laura Taranto, Eric Kress and Philip Black

Thanks to our world-class sponsors: AppsFlyer, Heroic Labs, Data.ai and Xsolla

Co-host of TWIG, Jen Donahoe, kicks off her one-on-one deep dive series of podcasts designed to give listeners actionable tips from experts in the game industry across marketing, publishing, media, and more.

First up, Robin Gray from Gray Media, founder of Gayming Magazine, the world's only LGBTQ video game magazine, and creator of the Gayming Awards, coming April 2024.

They discuss the benefits of and tips for authentically showcasing representation in your games.

Join us in Tel Aviv > SIGNUP

We have the full crew back in the house Together we analyze the latest turns in the Unity saga and most importantly (or least importantly) tell what we'd do should we be running the company. We also debate the role of Big Tech in the game industry's future.

SPEEDRUN >>> application link

Do you have 15 minutes, a strong core team, and an idea you dream about pursuing? If you said yes three times, you're in for an opportunity of a lifetime, also known as SPEEDRUN.

SPEEDRUN is a program for game startups, unlike anything you've seen before:

1. All teams accepted to the program receive 500k funding from a16z. That’s one of the best venture capital in the world. 
2. Your team will be welcomed to San Francisco for ten weeks to work on a demo that you'll showcase to over 300 top investors during the upcoming GDC. 
3. You'll get the best of the best mentors to make sure your demo will blow everyone's mind. And by mentors, we're talking about the likes of founders of Discord, Zynga, Supercell, King..

You have till the end of September to apply, so act fast! 

ps: use the code DOF for extra goodwill ;)

Tel Aviv Game Executive Brunch > SIGN UP

With Mishka multiple Spritz's deep in Italy and Laura somewhere in a Turkish Hot Air Ballon, Jen, Eric, and Phil get to the meat and potatoes: Go-DOT or GOD-oh? Unity’s proposed runtime response is public, while Eric uncovers buried AppLovin news… You can’t hide from the Kress! Jen reminds us that Privacy Manifest is here, and it’s coming for your fingerprints. Phil can’t get over the Microsoft leaks, and Eric is on the ground floor for Roblox’s developer conference.

Tune in for a captivating exploration of AI's impact on the gaming industry with Pieter Kooyman, CEO and Founder of Half Moon Studios. We discuss the role of AI from the perspectives of new and established organizations, C-level executives, individual contributors, and the ethical and emotional dimensions of this transformative technology. Don't miss out on this discussion!

Let's not mess around. You're here to hate listen as we dissect the PR firestorm coming out of Unity this week. We know it. You know it. Let's get into it!

We dive deep into the ever-evolving world of gaming, exploring the latest trends, successes, and challenges in the global gaming market.

We start by dissecting the landscape of mobile, PC, and console gaming. Tackle the question of what's working in the gaming industry, dissecting the impact of AI, the rise of handheld consoles, the promise of transmedia experiences, and the growth of cloud gaming services.

We also examine what's not working. Delving into Web3, the slow adoption of VR and AR, and the intricacies of the esports scene.

This episode provides valuable insights into key trends that we in the industry should keep an eye on. This includes geographic shifts in gaming popularity, macroeconomic influences on the industry, and the ever-evolving technology landscape, which continues to shape the future of gaming.

This week, Ethan sits down with Kayla Kinnunen, Executive Producer for the Minecraft Creator Platform. She explains how the platform empowers Minecraft creators to craft amazing content and share it with millions of players around the world. To date, Minecraft Creators have earned payouts of over $500 million crafting content for the worldwide sensation's still massive audience of over 140 MAU. We also learn some expert tips on managing expectations for such a devoted community, and how the Creator Platform team uses long periods of early access and developer participation to ensure new features deliver delight.

In this podcast episode, we dive into the remarkable success of the Nintendo Switch and what lies ahead for Nintendo. The Switch has surpassed Wii's total US sales and is closely trailing the Xbox 360 and PS2 in worldwide sales. We explore why it has thrived, including its handheld/console hybrid design, an impressive lineup of first-party games, broad demographic appeal, and Nintendo's strong brand loyalty.

However, the Switch does have its limitations, such as its outdated hardware, lackluster performance with third-party games, underwhelming online features, and a disorganized store interface.

Looking to the future, there's speculation about the next Nintendo Switch, expected sometime in 2024.

It's anticipated to follow an incremental upgrade model, offering processor power, storage, screen quality, and connectivity improvements. Despite its potential, it may still fall short compared to current-gen consoles.

Join us as we dissect the past, present, and future of Nintendo's beloved gaming platform.

In this power-packed episode, Joe Schaeppi shares his secrets of success for business leaders, founders, and innovators. From mastering board meetings to becoming the ultimate hub for innovators, building cultural diversity, nurturing empathy, and cracking the code on tricky interviews, this episode is a goldmine of invaluable insights to sharpen your entrepreneurial skills and propel your company to greater heights.

Whether you're an aspiring entrepreneur or a seasoned founder, tune in to level up your game!

We have a full house! Phil and Mishka are back from Gamescom reminiscing their flourishing bromance causing Kress to gag (he’s just jealous). We talk about the recently announced slate of games. Jen and Laura debate Netflix Stories. And we summarize the latest market insight report from Data.ai.

Link > Helsinki VIP Happy Hour

A $55M seed round for a mobile gaming company sounds like a mistake until you talk to Rina Onar, the CEO of the company that raised it.

Rina is the co-founder of Peak Games, which sold to Zynga for nearly 2 billion Dollars. But instead of taking it easy after 13 grueling years growing Turkey's first unicorn games company, Rina hopped back on the grind mobile with her ex-Peak co-founders and is now steering Spyke Games as a CEO.

In this episode, we talk about the unique characteristics of Turkish gaming companies, how to enter mature categories successfully, what it takes to build a winning culture, and of course - how to raise monster seed rounds.

thanks to our sponsors: Hereic Labs, Xsolla, AppsFlyer, Data.ai

With Mishka and Phil living it up with all our lovely listeners at Gamescom, and Ethan to busy building to play pundit this week, it's everyone's three favorite hosts - Kress, Jen and Laura - holding down the fort without any deadweight dragging them down :) This week the crew goes deep on cozy games following the successful beta for cozy MMO Palia as well as discussing Gossip Harbor and the latest trends in the Merge game genre.

Brett Nowak, founder of insights platform Liquid & Grit joins the podcast to answer and ask three questions with Mishka Katkoff. The fellas talk about Brett’s grind from bootstrapping his company to where is today, a team of 45. They chat about Mishka’s immigrant mentality and debate about remote work. In this episode, Mishka also talks about his favorite and least favorite job from his 14-year-long games career. And of course, the two share their insights about the mobile games market and the future of the game industry as a whole.

Join the Deconstructor of Fun Talent Collective! > for Talent > for Companies

After two weeks of no correction, Mr. Kress returns back to the show to correct us all. The crew deconstructs the cannibalization of Genshin Impact by the publisher’s newest title Honkai. Talks about Roblox’s burning business and what the company should do about it. Analyzes Netflix’s foray into streaming. Talks about the subscription as a business model for games and debates whether the Venture Capital model of today is sustainable or not. 

The crew debates Netflix’s Games strategy after the company announces its new controller to play games on TV.  Jen goes into a full on Kress mode after Assasin’s Creed beta test rejection. Phil shares his praises to Baldur’s Gate and the team discusses the importance of community when gearing up for the launch. The crew also discusses Nintendo’s mobile plans. To cap it off, Mishka is back from his ultra-long vacation and is in his prime shilling mode. 

In this episode, Mishka Katkoff hosts a conversation with Tim Bennison, COO of Hot Head Games and a leader with over 25 years of experience in game development, creative product development, and more.

They discuss the nuances of moving into work-for-hire projects, client engagement, and strategies for success for a co-development studio in a rapid games industry. Tim provides essential qualities for co-development studios as well as strategies to exceed client expectations.

The two also discuss the importance of being honest, transparent, communicative, and understanding client needs. You’ll also learn why time zone alignment can be a key factor in successful co-development, and hear valuable advice regarding pitching and re-pitching projects.

Jen covers the hottest brand reveal of 2023 while Phil checks in on Tim Sweeney’s chess board. Laura designs a roadmap for Epic Games; you’ll never guess what lands first. The crew tries to match up Match Master’s $200M success and marvels Pikimin 4’s monster success. Eric and Mishka DM pictures of their vacation and promise to return soon.

Web Shops for free-to-play mobile games are a topic we bring up regularly on This Week in Games. The ability to monetize your most engaged players outside of Apple and Google's walled garden's is an invaluable tool in maximizing a successful game's potential and one the TWiG crew doesn't have enough first hand knowledge of.

In the spirit of learning, Ethan is very excited to be joined by Ben Tsacoyianis and Dave Hague from Tilting Point, along with Chris Hewish from Xsolla, to educate the DoF community on how we can use web shops to help retain and bring delight to our most devoted players. Tilting Point has long been leveraging Xsolla's web shop on their hit game Star Trek Timelines, and in this interview they drop knowledge bombs on how you can use Web Shops to improve revenue, player delight and even open up new marketing paths.

With Eric and Miska cruisin’, Ethan makes a return to host an Eggy Party. Shells are broken as Phil and Ethan debate the cost of Roblox and mobile “reskins”, but it’s unclear if everything is scrambled or sunny-side up. Jen revisits the 10th anniversary of Dota 2’s battle pass while Laura spills the deets on King’s new pass. Phil does his best Eric impression for Exoprimal’s Premium Plus launch.Listen to Phil’s Tavern Talk appearance on Youtube or Spotify.

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In an era of AAA company consolidation, as independent studios and mega-publishers alike are gobbled up in a war for exclusive content, storied British game developer Rebellion remains stridently independent. Thanks to 25 years of hard work, and the success of franchises Sniper Elite and Nazi Zombie Army, the company now fully controls its fate as it funds and publishes its own games, comics and more. In this interview, Ethan sits down with Rebellion Co-Founder and CEO Jason Kingsley to discuss his new book Leading the Rebellion and learn more about Rebellion's past, present and future.

Discover the intriguing dynamics of remote work at Playrix, one of the industry’s leading gaming companies. Did remote work help them become a top mobile publisher, or are there hidden pitfalls that should be taken into account? Tune in as Maxim Kirilenko, Chief Business Development Officer at Playrix, divulges their strategies, challenges, and triumphs in navigating their large-scale remote and hybrid work setup.

Google announced huge play store web3 changes but with extraordinary strings attached. Is it enough sunshine in crypto winter? Jen issues a red card to FIFA rebrand doubters while Phil laments a FIFA Platform. Eric ponders Microsoft’s next moves as Laura preps impression material.

Is there a better way for Mishka Katkoff to return to the podcast than a no bull talk with the one and only, Joseph Kim?

In this episode, the current and former founders talk about the hard knocks and the greatest highlight of a startup life. They also discuss dealing with haters, lessons learned, work-life balance, and of course love of JK's life, Elon Musk.

Shoutout to our fantastic partners: Heroic Labs, Xsolla, AppsFlyer, and Data.ai

The prodigal son, Mishka Katkoff, makes his return to TWiG. And boy, did he bring the hot takes with him. Laura tells us of DC’s latest mobile attempt while the Lasso of Truth wrangles Eric for a failed bet. Jen seemingly tattoos “Deliver on the Core IP Fantasy” live on-air, while Phil inks a lower-back one, “F2P Forever”, in the wake of Naraka: Bladepoint’s defection. The cast delineates throwing their personal money to venture capital’s new wonderchild studio.

You know Clifford "CliffyB" Blezinski as the Lead Designer and face of Gears of War and Unreal Tournament. But in his life after Epic Games he has been a CEO, an angel investor, a restauranteur, a Tony-winning broadway investor and producer, a memoirist and now, a comic book author. He is so much more than just the dude weilding the life-sized chainsaw gun. In this incredible interview, Cliff talks with Ethan about Control Freak, his memoir about a life in the games industry, his brand new comic Scrapper and everything in between.

Barbie movie anticipation reaches all-time highs, but it’s not clear who paid who for brand integration into Stumble Guys. Marvel Snap escaped our H1 review, but not before dropping a doubling cube; we review its performance to a somber reality. Niantic doubles down on a confusing strategy while Xbox Trial leaks continue to bring home the insider bacon.

We're running an anonymous games industry job satisfaction survey. Findings will be shared next week. Consider adding your voice ⁠here⁠ (⁠https://forms.gle/RFVWVZZz5bG3awDE9⁠), it only takes a couple of seconds to complete.

This podcast was brought to you in part by Xsolla Pay Station. You can see it in action at xsolla.pro/payments-dof

With privacy changes affecting the front-end of the funnel across the entire mobile games industry, the importance of metagame driven long-term retention of your players has never been higher. Heroic Labs is one of the leading providers of gaming backend-as-a-service to help you run your game backend, live operations and social metagame with their services Nakama, Satori and Hiro. In this week's interview, Ethan sits down with CEO and Co-Founder Chris Molozian to talk about their services help small teams focus on the fun while building a deep, retentive metagame, social structures and world class live operations.

Can you believe we're already halfway through 2023? Neither can we. As teased last week, the TWiG crew checks in on some of the biggest mobile, free-to-play releases of the year so far. Laura invests in Baltic Avenue as she breaks down Monopoly Go. Phil brings up Fanlight 84 which Kress quickly deems mice nuts. Ethan illuminates the power of anime thirst in character collectors by highlighting Nikke: Goddess of Victory's jaw dropping revenue-per-download. Jen takes us to the Hell with Diablo Immortal. Plus, we celebrate Kress's birthday and learn all about his third mid-life crisis. All this and so much more this week in games.

Gamefam founder and CEO - Joe Ferencz - was early among professional game developers to spot and chase the Roblox opportunity. Now he runs the top publisher on the platform with hits including Sonic Speed Simulator, Twilight Daycare and Military Tycoon, as well as games on other UGC platforms like Deadpines on Fortnite Creative. Joe sits down with Ethan to talk about UGC gaming, if the Metaverse ever even existed, and what it takes to run a venture scaled business inside of another company's UGC platform.

We are tackling LiveOps from both sides of the equation this week with Laura deconstructing the latest and greatest in puzzle LiveOps from Candy Crush and Royal Match, and Jen prompting a lively debate on if celebrity marketing is ROI positive for mobile free-to-play. Ethan thirsts for the Jonas Brothers (despite the seemingly mid performance of their Candy Crush event) and also talks about PUBG Mobile's incredible $10b in lifetime revenue. That's right, TEN BILLION DOLLARS!$!$! Phil highlights the new crush in every Steam gamer's heart, the chart topping BattleBit Remastered. As an added bonus, we learn that while Jen is blasting through Champion League levels in Toon Blast, she is also blasting Metallica on her airpods. It's another action-packed week in the games industry and this episode is not to be missed!

An increasingly hot topic amongst the TWiG crew, and the industry at large, is mobile, F2P veterans looking to additional platforms for blue or purple oceans. Between the maturity of the mobile market, the challenges of breaking through as a new game or IP, rising CPIs, diminished targeting capabilities or the limited power of platform-level featuring, it feels like every company with live-service expertise is asking themselves where else they can ply their trade. That's why Ethan invited Adam Smart - Director of Product at Appsflyer and host of "In the Sandbox with..." - onto the podcast. In this wide ranging conversation, they discuss the forces driving the push to console, PC and cross-platform development and how free-to-play developers can bring their mobile platform playbook to these platforms. Given Appsflyer's recent launch of their measurement suite for console and PC, things are getting a lot easier for traditionally mobile developers interested in using performance marketing to scale their games on these platforms.

With Ethan out, the crew runs amok with more shocking regulatory news from the MSFT and ATVI merger. Will it ever end? Eric gives Embracer a much-needed reality check while Jen checks in the plethora of Summer Games Fest announcements. Laura reveals some surprising match-3 data while the crew debates the prospects of Space Ape’s Chrome Valley. Phil isn’t excited about FOMO rotating stores, despite the huge news of Diablo’s historic revenue week.

The games industry is not taking any time off for summer vacation as we're seeing another absolutely monster week of news. The Vision Pro is here, is Kress impressed by Apple's attempt at changing the world of computing again? Diablo IV is live and Phill breaks down their record setting launch. Jen explains everything you need to know about the latest change to ad tech - Apple's Privacy Manifests. Ethan demands that Kress bow down to MihoYo's global dominance as Honkai Star Rail is crowned the King of May Revenue. Laura analyzes if there are any up and coming puzzle games that can put a dent in the dominance of Candy Crush, Royal Match and Gardenscapes. Line your stomach with a glass of milk and give us a listen, because this is a spicy one!

Halo, Destiny, Hearthstone, Warcraft, Fable, Mass Effect, Shadowrun. What do all these classic series have in common? They've all been improved thanks to the UX research and tactics by John Hopson and the talented teams he has worked on. When Deconstructor of Fun Slack member Hopson shared the release of his book - The Secret Science of Fun - I loaded it up on audible and was blown away. It is filled with pragmatic, no nonsense, hands on advice on how to use the art of user experience research to improve you games with budgets ranging from monumental to microscopic. Ethan and John go deep on what UX research is, how it is best integrated into your game's development, and how the true art of UX research is when to be scientific, and when to be science-ish.

If you enjoy this podcast, you'll love the audiobook of The Secret Science of Fun which you can get on Audible.

Over 500m Tik Tok users watch gaming content every month, according to Jen's recent trips on the conference circuit, and this audience is one that the crew things you should be building your game thesis around from day one! Detective Ethan is on the case making wild conjecture on who may have been the counter-party that suddenly pulled out of Embracer's $2b deal last week. Laura unpacks Voodoo's latest strategic shift from hypercasual to hybridcasual. Is there more to this rebranding than wordplay? Phil uses the recent announcement of Bungie's Marathon extraction shooter to explain his oft cited Game Thesis framework. The full crew dissects Flood Rush and Squad Busters, the two latest Supercell soft launch games aiming for that $1b+ a year brass ring. And Kress goes deep on Sony's Playstation Showcase event that featured Marathon, Spiderman 2, Assassin's Creed, Metal Gear, Alan Wake, Final Fantasy, the non-Vita Project Q handheld streaming device and of course, some VR games. This week was filled to the brim with news and, as ever, your loyal TWiG crew is here to digest it for you.

First, join us all in welcoming Jen Donahoe as the new, full time member of the TWiG crew! This week, Kress talks about the Embracer implosion, Phil falls for Fall Guys' new creator mode, Jen explains PUBGs reenlistment in India, Ethan unpacks the critical production blunder that was the root cause behind Overwatch 2's PvE cancellation, and Laura takes the MC microphone for a drive.

This week the tables are turned as Ethan is the one being interviewed by Savage Games Studio GM and friend of the pod Sophie Vo. Ethan appeared on Sophie's conscious leadership podcast - Rise and Play - to talk about how your life has to be bigger than just your career. After 20 years of hard work, dedication and sacrifices Ethan reflects on his many regrets, the importance of living a balanced life, setting boundaries between your work and your personal life, modeling these values and behaviors for your employees and more. If you enjoy this episode, be sure to check out Rise and Play where Sophie has a wealth of podcasts and educational material to improve your skills as a conscious leader in the games industry.

New week, new guest host. This week, Director of Product Tiffany Keller gets behind the mic to talk about Omega Striker's cross-platform strategy. Laura talks about the "games for good" trend and if it can help Peridot or Longleaf Valley stand out from the pack. Kress explains why Superman is a terrible IP for gaming, and is bewildered by EA Mobile's seeming lack of support for their big Lord of the Rings launch. Despite the revelation that he is, in fact, a good 'ol Carolina boy, Phil loves talking about Eurovision for some reason. Ethan explains what superheroes he most wants to use to punch countless baddies in open world AAA games. And, we eventually get around to talking about Diablo IV's inevitable sales dominance and live ops plans.

Also, we almost make it a week without talking about Microsoft Cloud Gaming, but Ethan just can't let it lay. Until next week, Twiggies!

With their mysterious, high drama, high production value advertisements featuring soap opera worthy twists and turns, Metacore's creative game for Merge Mansion has always been top notch. But last March, the chart topping merge game made waves when it released a series of live action advertisements staring The Mandalorian himself, Pedro Pascal. How did Metacore land one of Hollywood's hottest stars at the absolute peek of his fame? How have these ads performed? And just what is Granny Ursula hiding in that mansion? To answer these burning questions, Tapio Tuomola and Mika Tammenkoski join Ethan in conversation to reveal everything. Everything, that is, except for Granny Ursula's master plan.

The crew is dropping heat with another action packed week of news. Guest host extraordinaire Jen Donahoe returns to the podcast to educate us on how to be a better ally in the wake of the Activision and Riot gender discrimination settlements. Phil breaks down the incredible admission of defeat on the part of Xbox's Phil Spencer as he, in Kress's words, says the quite part out loud. Laura defends the honor and integrity of free-to-play games and Ethan explains how Apple Arcade and Netflix aren't competing against each other, but against the hundreds of free, ad supported games launched on mobile every day. As every Twiggy knows, it's tough to beat with free!

Plus we cover the Call of Duty: Warzone delay, the big DOtA 2 update, Nintendo Live 2023 and the absolute dominance of Hogwarts' Legacy.

As every Twiggy knows, successful marketing tactics are the cornerstone of any top grossing free-to-play game. So Ethan was delighted to be joined this week by Brian Murphy, the Head of Gaming at Appsflyer, to discuss their recently released report on the state of game app marketing in 2023. And he was especially delighted because, as you'll hear, Ethan is extremely lazy and does not have time to read and digest an 80 slide report chock full of information about marketing your gaming app. So he perused the key findings page and then spent the following hour grilling Brian about it, as though he read the whole report. The sheer gall! So join in on this conversation, and you too can pretend you've deeply studied Appsflyer's state of game marketing report for 2023.

Hold on to your hats, Twiggies! This week and for the first time ever, we have a female host majority on TWIG! We welcome Jen Donahoe to the guest host hot seat to break down the pros and cons of working with Netflix as a publisher, with special insight into the brand and marketing aspects, and debate Laura on the best use cases for the Subway Surfers IP. Nintendo’s move to join Gamescom this year is a surprise to all and Kress supposes that a big announcement is coming. All this and more in the latest episode of This Week in Games from Deconstructor of Fun.

Get your spray paint ready, Twiggies, because this week Jayne Peressini returns to the guest host chair to break down Sybo's latest - Subway Surfer's Blast - alongside the reigning puzzle queen, Laura. Can you believe Laura commented on this game without first beating level 100, as is her custom?

Spurred by the latest, dramatic twist in the Microsoft/Activision "will they, won't they" merger, Kress and Phil get into a heated debate about the console business and cloud gaming (again). With Ethan missing in action due to an internet outage, there is no one to defend the honor of Eastern Gacha games as Kress foolishly doubts the prospects of impending blockbuster Honkai: Star Rail, dragging the latest juggernaut from miHoYo despite it's #1 spot on the US Top Downloads chart.

Don't forget to check out the latest MGVC Game Drive business accelerator program where DoF's very own Phillip Black will be sharing key insights shaping the games industry.

12 years ago, Andrei van Roon was working in transportation modeling and analysis in New Zealand. But ever since seeing a job posting on the Riot Games forums, he has been on a meteoric ascent through the ranks of the League of Legends maker. Beginning as a Champion Designer, Andrei has worked his way up to his current post as a SVP and Head of the League Studio. In this wide ranger interview, Ethan and Andrei cover topics ranging from just how one runs a 700+ plus organization, the many considerations that go into creating and tuning Champions on one of the world's most popular live service games, the impact of the hit show Arcane on the League ecosystem, the lessons learned bringing LoL to mobile with Wild Rift and what Riot has learned about cross-platform development and play between LoL/Wild Rift and Teamfight Tactics. This insider look at what Andrei has learned from 12 years contributing to some of the biggest entertainment franchises in the world is one for the history books.

Sega buying Rovio for $775mm is just the tip of the iceberg in a jam packed episode. Phil explains how CoD's latest kerfluffle breaks the social contract with its players. Kress pull out the classic "two drunks holding each other up" catchphrase to describe the Rovio acquisition. Ethan implores you to remember Phantasy Star Online 2, and declares that Monster Hunter Go will be a surefire hit for Niantic. Laura cracks the code on both Makeover Match and Monopoly Go. And special guest Jayne Peressini makes her TWiG debut to break down what record breaking CS:GO skin sales do and do not say about the viability of marketplace royalties for web3 gaming. Just like the global box office dominating Super Mario Bros movie, this one is not to be missed!

This week Ethan is gushing with fanboy love for a hometown hero of his, Alex Seropian, founder of Bungie. Few people can claim the same amazing entrepreneurial accomplishments as Alex, having founded and "exited" three different game companies (Bungie, Wideload, Industrial Toys) to three very different, public, Fortune 500 companies (Microsoft, Disney, EA). But after some deep history on the origins of Bungie and their pre-Halo hits like Marathon and Myth, Alex explains how misleading the label "exit" is. Because when you sell your studio to another company, you haven't exited, you've only taken the next step on the entrepreneurial journey. This one is chock full of firsthand wisdom from an absolute legend of the games industry, so buckle up.

And if you enjoy this episode, check out Alex's new podcast The Fourth Curtain! Alex and co-host Aaron Marroquin talk with industry luminaries about the making of some of the biggest games of all time. If you like this interview, you'll love The Fourth Curtain.

Greetings, Twiggies! The crew is back to discuss all the latest and greatest in games industry news. Hot on the heels of the big Scopely acquisition, Laura gives us a deep look at all of Saudi Arabia's recent moves into the games industry. Phil talks Super Mario Bros. box office domination, Kress compliments New Zoo, and as always, Ethan is here for the quips. We also talk the impending LoTR game from EA Capitol Games, Resident Evil 4's terrifyingly good sales numbers and most excitingly, Laura's new couch. All that and more on the latest This Week in Games.

Kress gives his quick take on Savvy's $4.9B acquisition of Scopely.  He reviews the pros and cons on this first major acquisition by the Kingdom of Saudi Arabia.

This week, one of the Erics says goodbye to TWiG, but which one? In the news, Kress mourns the end of E3 and regales us with a story of when PS4 was announced; Laura is already at the end of content of Dream Games’s new title Royal Kingdom and discusses their new social approach; an Economist article on “moviemaking and gamemaking are converging” triggers Phillip and Eric. Until next week, Twiggies!

Joining Ethan in conversation this week is long time games industry executive Chris Heatherly to discuss Chris's recent essay on LinkedIn about the death of the games-as-app era and the ascent of games-as-service. Chris argues that, fueled by "metaverse" hobbies such as Fortnite, Roblox and Minecraft, we are entering an era of reduced content creation cost where the next land rush in the industry is going to be creating hit games within other experiences, as opposed to standalone apps. In this thought provoking and wide ranging conversation, Chris avoids the hype and talks specifics about what this games-as-content transition means, and why we should all be installing Unreal Engine for Fortnite.

Eric, Ethan, Laura and Phil are back from GDC and are eager to share all that they learned during the week long celebration of all things game development. They talk the biggest news of the show, including Unreal Engine for Fortnite + Creator Economy 2.0, the surprise announcement of Counterstrike 2, CCP's massive raise for a AAA Web3 game and more. And most surprisingly, vests! Kress hates vests y'all! Mind your drip or else face Kress's wrath :)

The crew is back from Istanbul and what an event! Eric and Laura give Ethan and Phil major fomo about all the amazing people and sessions they missed at the gaming event of the year! We preview all the amazing Deconstructor of Fun content coming next week to GDC then get into the news. We talk about the further democratization of the Epic Games Store, Redemption Games' spin out of AppLovin', the total meltdown of Silicon Valley Bank and its effects on the gaming startup ecosystem, and the monster $55 million raise for the newly minted Believer Games.

Remember, if you see a member of the DoF family at GDC, make sure to say Mice Nuts 😂

Kress sits down with Moritz Baier-Lentz to talk about if fundamentals matter in VC investing and whether we will return to the speculative investments that were made during the mania of the past few years.  And asked what exactly is investable in the gaming space for early stage investors?

Most of the team (and the audience) is off at the Istanbul Gaming Summit, leaving Ethan and Phil to hold down the fort. Today is LiveOps, LiveOps, LiveOps. We talk about the Apex Legends Mobile shutdown and the incredibly difficult challenge of feeding a live service content treadmill. We talk Knockout City's shutdown and the incredibly difficult challenge of profitably running a cosmetics forward monetization strategy. We talk Angry Birds Classic and the incredibly hard problem of getting organic traffic to your profitable games they are not #1 in the search results. And we talk Niantic's next game and the incredibly difficult challenge of finding a second, globe spanning phenomenon. 

Headed to GDC later this month? Don't forget to show up for Ethan's Sunday night casual meetup at Standard Deviant Brewing company to meet your fellow Fundies. Or the Xsolla Game Night we are co-hosting with Mattel and Xsolla on Tuesday. And if you see a member of the DoF team, don't forget to tell them "Mice Nuts!"

The crew discusses Neil Long's App Store exposé in The Guardian, Rovio pulling the classic Angry Birds from distribution, Playtika suspending new game development, Street Fighter: Duel's launch and the explosive success of Hogwarts Legacy. Join Laura, Eric, Eric and Ethan and help us settle which Eric is the grumpy one. 

Mr. Kress sits down with an executive coach and an investor Niklas Herriger to chat about what it takes for Founders, CEOs, and CTOs to grow their companies from 5 to 100 people. 
Niklas Herriger is a former founder, whose company Gondola.io, was acquired by Tilting Point in 2019. 

LINKS: 

http://niklasherriger.com/

https://www.linkedin.com/in/niklasherriger/

The crew assembles to cover all the latest and greatest games industry news, including the latest annual letter from Supercell CEO Ilkka Paananen, Blizzard's return-to-office policy, the PSVR2 launch and more. Also, we've got a couple of exciting events coming up:

Istanbul Gaming Summit on Thursday, March 9th: https://www.deconstructoroffun.com/istanbul

Xsolla Game Night at GDC on Tuesday, March 21st: https://events.xsolla.com/gdcgamenight

We got a spicy episode for you. Someone is either getting fired or assassinated as a result of this week's episode.

This week, Eric Kress updates us on the latest on Microsoft’s acquisition and Playtika’s bear hug of Rovio as well as a summary of earnings. Eric Seufert talks (rants?) about Alex Shea’s PCG talk on Hypercasual’s demise. Phillip discusses Knockout City’s sunsetting and joins Laura in covering Supercell’s beta game, Squad Busters.

Türkiye was hit with magnitude 7.7 and 7.6 earthquakes. Our thoughts and prayers are with those who have been affected. Join us in helping by following this LINK.

It's a newspacked and unfortunately negative news cycle this week for the games industry. This week opens (as always) with a non apology apology from Kress. Laura talks about the let down of the promising looking Forspoken. Phil reads Supercell's offloading of Everdale to Metacore as a bad portent and Ethan defends the strategy. We lament the death of E3, the death of Apex Mobile, the death of Battlefield Mobile and rumored lackluster PSVR2 pre-orders. We discuss Embracer and the Amazon acquisition of Tomb Raider, and round it out discussing the recent piece of investigative journalism into Valve's work culture.

Before he took the entrepreneurial leap to found Phoenix Labs, CEO Jesse Houston had an enviable collection of gamedev experiences across Ubisoft (Splinter Cell, Rainbow Six), BioWare (Mass Effect) and Riot (League of Legends). With such a depth of experience, the success of breakout hit Dauntless feels almost inevitable. In this week's spotlight interview, Jesse sits down with Ethan to talk about building Phoenix and how a well designed culture has been its secret superpower. With Phoenix, Jesse and co set out to build a forever company. And you can see that ethos in action with their amazing growth following an exit to Garena. It was the power of cultural values, for example, that led to the birth of upcoming Switch release (and guaranteed cozy game hit) Fae Farm. This interview is a masterclass in the power of a game company's culture and values to creating success.

In a week chock full of games industry news, we've got a full house as Ethan returns from paternity leave and new face Phillip Black makes his second appearance on the pod. We discuss Playtika's unsolicited offer to acquire Rovio and how we expect they'll respond. We discuss the many gaming SPACs of 2021 and 2022 and learn that Ethan bought into many of them and why they've been so disastrous for his retirement savings (wamp wamp). We cover the frayed NetEase/Blizzard relationship, the new spin off studio from the founders of Jam City and more. So put on your headphone and join Kress, Seufert, Laura, Ethan and Phil as we go deep on all the latest news.

TWIG has a special guest: Phillip Black! Phillip joins the usual mötley crew of Eric Kress, Eric Seufert, and Laura Taranto, to cover: Marvel Snap’s performance, roughly 3 months post-launch; Ubisoft CEO’s email to employees; Voodoo’s $3m privacy slip-up; Apex Legend’s Matchmaking as well as a few other smaller updates.

REMINDER: The Deconstructor of Fun x Google Istanbul conference is coming up on March 8-10th, 2023, mark your calendars! Signups liver January 25th!

If you've triggered a rewarded video ad anytime in the past few years, you have most likely seen a captivating, easy to understand advertisement for Lightheart Entertainment's hit game Mr. Autofire. With over $40m in lifetime revenue and still growing, Mr. Autofire is an understated and indisputable success story. In today's interview, Ethan sits down with Lightheart Co-Founder Miikka Ahonen about the founding of the company and the birth of Mr. Autofire. Most importantly, Miikka reveals the 5 Key Questions the Lightheart team used when assessing the concept behind the game and deciding whether this was or was not the right first game for Lightheart to bring to market.

TWIG’s 2023 Predictions. This week, the fearsome trio Eric K, Eric S, and Laura go through their 2023 Predictions: Eric K makes a call on the mobile & console markets, blockchain, China, and AppLovin; Eric S on content, M&A’s, brand advertising, and a few “too hot for TV” surprises; Laura on Apple & VR, monetization and innovation in mechanics. Until next week.

thanks to our sponsors:

www.xsolla.com > www.applsflyer.com > www.data.io

In a recent episode, Yevgeny Peres, the EVP of Product Strategy at Appsflyer, returned to the podcast to reveal and cure Ethan of his ignorance of many critical parts of the user acquisition side of game development. One of the big takeaways from this interview was the importance of a measurement framework that provides a unified, single source of truth for your marketing team.

Happy New Year! Erik, Eric, and Laura kick off 2023 by reviewing the TWIG 2022 Awards. The team discusses how last year fared with respect to web3 games and investors, talks about a host of acquisitions, gives thoughts on big moves from the biggest players, and, of course, debates about the best and most disappointing games launched. Until next week!

thanks to our sponsors:

www.xsolla.com > www.applsflyer.com > www.data.io

With privacy becoming more important to mobile players and the prevalence of artificial intelligence (AI) in-app advertising inventories, the quality of your creatives has never been more critical to the success of your games. This was one of the key takeaways from our recent discussion with Sandro Gelashvili, Head of Creative Works at Google, and Rau Dosymbetov, Creative Producer at Nexters, on the Deconstructor of Fun podcast.

This is the last TWIG of 2022! Closing out the year, Seufert, Kress, and Laura discuss the 2022 Game Awards and what game launches to look forward to in 2023, Apple’s concessions on outside the app store payments, a brief FTC vs MSFT update, Playtika’s layoffs and Brawl Stars removing Loot Boxes. Have a great end of the year and we look forward to delivering all your game-related news in January.

James Marr has been a Technical Director at studios including DeNA, Zynga and N3TWORK Studios. His work includes Eliminate, which was not only the first 3D, competitive shooter on the App Store, but its first free-to-play game as well, as well as top-grossing hit Legendary: Game of Heroes. In this wide ranging discussion, he goes deep on the qualities which separate Good vs Great when it comes to Game Engineering. He blows Ethan's mind talking about why it's not the hard skills like math and language proficiency as much as the soft skills - Empathy, Listening & Communication - which are the necessary ingredients of a truly great game engineer. This is hands down Ethan's favorite interview of 2022 and is simply not to be missed!

Eric Kress, Ethan and Laura gather this week to tackle Nintendo’s mobile strategy, the importance of taxonomy and game classification (part 2 to “Hybridcasual”), an Apple update on pricing and NFTs and Rovio’s newest character to their long successful Angry Birds franchise. Eric also shares his short but sweet second career as a basketball coach. Until next week.

Eric sits down with Rachit Moti at Layer Licensing to discuss how to discover and manage licenses and how his technology works.

Sarah Fuchs's background and success in game development is formidable to say the least. With a career spanning James Bond, The Godfather, Spore, We Rule, serving as the Head of Production for The Sims Mobile and the GM for Covet Fashion, Sarah's experience leading top-grossing mobile games is hard to match. Now, she has red-pilled on Web3 and teamed up with Amber Bezahler to bring fashion gamers to Web3. With $5m in funding from Griffin Gaming Partners and an all-star team, Muus Collective is poised to take the world of Web3 gaming by storm. 

In this wide ranging interview, Ethan and Sarah go deep on Sarah's experience developing games, how you go about building team and company culture, the importance of building a people first game studio and how Muus Collective is going to bring Web3 gaming to fashion gamers. 

Eric Seufert, Kress and Laura cover 2 major headlines this week: an update to Loot Box legislation down under and looking back at the effects of ATT on mobile gaming from Mobile Dev Memo. Smaller updates include the ATVI & MSFT deal, Boom Beach Frontlines’ sunset, a PocketGamer sponsored piece wanting to coin a new genre, Wildlife Studios layoffs and Supercell’s first hire in Austin. Until next week.

Guest host trio Javier Barnes, Philip Black, and Matej Lancaric discuss Marvel Snap's present and future. The crew dives into the launch, marketing strategy, gameplay, and systems of the hit title. They also discuss what we can expect from developer Second Dinner in the future.

Shoutout to our sponsors: AppsFlyer, Data.ai, and Xsolla

Eric, Eric and Laura are joined by guest David Nelson, former head of the experimentation group at King, to discuss the last 10 years of Candy Crush Saga and the Blizzard and NetEase divorce. Seufert shares his experience at Slush last week in Helsinki and Kress blames the switch hardware for the lackluster performance of the otherwise interesting new Pokemon game, Scarlet and Violet. And lastly, it wouldn’t be an TWIG episode without at least 1 mention of Netflix. Until next week.

In Esports giant 100 Thieves, Nadeshot, John Robinson, Valkyrae and their army of competitors, streamers and content creators have built one of the most impressive lifestyle brands and marketing superpowers in all of gaming. Now, they've brought on industry legend Pete Hawley to run their brand new game studio. Just a few weeks into development and they've already released the initial footage and play test of Project X. In this week's spotlight, John and Pete sit down with Ethan to tell us about the history of 100 Thieves, where it sits on the spectrum of streamer, competitor and lifestyle brand, why they decided to build out their own game studio and game, and how they are embracing open, collaborative, community driven development with their very first game. With a marketing reach over 150 gamers strong, and despite John and Pete's humbleness in the matter, it is clear that 100T has an absolute monster on its hands.

Eric and Laura cover their respective trips and dig into a few positive updates on Landmark’s funding and new game. The two rehash Nintendo’s partnership with DeNA, discuss releasing games in China, and rant on Newzoo’s mobile market update. Kress offers an update on Microsoft and Activision Blizzard acquisition.

It's big #20! In this latest episode of Tokenomics, Ethan sits down with Koh Kim, Head of Ecosystem at Sui maker MystenLabs. The company, formed by ex-Meta veterans, has raised a $300m treasure trove to build a new and better Layer1 blockchain purpose built for Web3 gaming. Koh tells us about her history in gaming, how she red-pilled on Web3 and why she joined up with Mysten, and how the Sui blockchain is the Layer1 that will allow gamedevs like you and me to build better Web3 game experiences.

Ethan and Eric S are in the house to talk about all the dramatic news this week! We're talking about massive layoffs across the tech industry and gaming in particular, new mobile game studios from NetEase and Nintendo, Playtika's latest earnings report, the dramatic and sudden collapse of FTX and the ongoing creator royalty debate going on in the world of NFTs.

Kress’s Corner - I sat down with Jason Chapman at Konvoy to discuss how VC’s really work.. How they invest, why they invest and most importantly how much money they make… We also explore how VCs navigate the booms and busts in the business cycle

Kress sits down with Robin Astrom at Wehype to discuss how influencer marketing can be an alternative/supplement to traditional marketing and how it can help products and brands find audiences in a hostile user acquisition market.  And how is it working with these Gen Z influencers…

This week, the team talks about Microsoft Xbox' plan on having their store on mobile, Snapchat's parent company's uphill battle after IDFA depreciation and the upcoming launch of Age of Empires Mobile. Your hosts Eric Kress, Laura Taranto and Eric Seufert also discuss the launch of Marvel Snap by Second Dinner and dive into the implications of Apple's SKAdNetwork 4.0.

Animoca Brands owned Sandbox is an undisputed pioneer and leader in the blockchain gaming space. That's why we are beyond excited to have Sandbox COO Sebastien Borget speaking with Ethan on the podcast this episode. Sebastien tells takes us through the history of Sandbox, which started as a mobile, free-to-play game, and explains how the Sandbox team saw the early potential in blockchain gaming lightyears ahead of most other established players in the space. From the token, to the land sales, to the brand partnerships to the creator tools, you will exit this episode with a much deeper understanding and appreciation for The Sandbox than when you started it.

This week, the crew goes back to the metaverse to talk about the many stories coming out of Meta's Horizon Worlds. From lower than forecast engagement numbers to stability issues to low team morale to doctored footage of legs, it seems like Horizon just can't catch a break. Your hosts Eric Kress, Laura Taranto and Ethan Levy also discuss Take Two's shutdown of Playdots studio and why you should expect more as Zynga gets integrated into its new parent company, player response to Overwatch 2's Battlepass and what it's tuning implies about decision making inside the studio, the second death of G4TV and more.

Today we have a true legend of game production on the podcast! There are few in the game whose CV even comes close to Rod Fergusson, who currently serves as Senior Vice President and General Manager of the Diablo franchise. With credits including Gears of War, Unreal Tournament, Shadow Complex, Infinity Blade, Bulletstorm, BioShock Infinite, Microsoft Train Simulator and now Diablo, few producers have had a lead role in as many big name franchises as Rod. In this spotlight interview from Ethan, Rod drops some knowledge on us as we talk about how to be a world-class game producer. Whether you've been making games for 2 years or 20, there is plenty to learn in enlightening episode.

This week, the crew does their first ever book club on Matthew Ball’s headline making book “The Metaverse.” What is the Metaverse? Do we believe in it? Can Ball’s vision for the Metaverse ever be achieved and adopted in our lifetime? Or will the laws of nature prevent this Metaverse dream from ever becoming a reality. Your hosts Eric Kress, Eric Seufurt, Laura Taranto and Ethan Levy discuss. We also talk Overwatch 2’s launch, Meta’s expensive new headset, and Playstation studio Haven’s mandate to reinvent game development.

Sean Ryan has a deep history in gaming, from his highly innovative involvement in Sega's early online plays to a decade long stint overseeing gaming partnerships at Facebook. But as this is Tokenomics, of course he's here because he's red pilled on Web3 gaming as the CEO of NFT Marketplace AQUA. In this episode, Ethan talks to Sean about his history in gaming, how Ethan is a verified Sega Boi, and the opportunity he sees that brought him to AQUA to build a new, gaming focused NFT marketplace.

The Two Erics and Laura discuss the end of cloud gaming with the shutdown of Stadia and an update on CD Projekts’ PR shenanigans. Eric Seufert discusses the new world order of user acquisition in mobile.

As games progress through their lifecycle, many games experience increased costs and stalls in growth over time. An excellent way to unlock growth is to find new pockets of players outside of English-centric countries.

But what’s the optimal way to find these markets? How do you decide whether to make that investment decision? How much should you localize versus culturalize? What is the potential of these emerging markets? 

To answer these questions and more, Nancy Huang and Ludovic Thevelin joined us for an informative discussion. 

Nancy is the Head of User Acquisition and Growth Strategy at East Side Games, a publisher known for IP-driven hit games such as “The Office,” “Trailer Park Boys,” and “RuPaul’s Drag Race.” Ludovic is an International Growth Consultant at Google who focuses on advising mobile gaming clients on their international expansion strategies.

This week, we get a peak behind the curtains of how videogames are covered in the enthusiast press, thanks to IGN VP & Publisher John Davison. A veteran of games media, game development and entrepreneurship, there is no one better positioned than John to explain how games are covered in the current multimedia era. We use John's recent piece explaining how Squanch Games' High on Life unexpectedly won the Gamescom coverage competition thanks to easily digestible humor and the power of Tik Tok. This episode is chock full of lessons about how to make your game stand out in a crowded field, getting the attention of games journalists, and the importance of easily digestible messaging to helping your game cut through the noise.

This interview is hosted by Ethan Levy.

A packed house for this week's TWiG as we delve into some juicy topics. Quick updates on Netflix Games latest hires (of course), Cyberpunk 2077, Apple's platform ruling on NFTs, the GTA VI hacker and more. For our headline topics, we discuss The Battle for Twitch's Soul following their announcement of deprecating the 70/30 revenue split for top streamers. We also go deep on ex-Machine Zone CEO Gabe Leydon's newest company, Web3 outfit Limit Break games, and how they're making waves with their "free-to-own" business model for NFT games.

This week’s episode is hosted by Eric Kress, Eric Seufert, Laura Taranto and Ethan Levy.

Born from the ashes of a studio closure, Mighty Bear Games was founded by an experienced team of F2P veterans whose work crossed browser and mobile games. Having built up their studio and tech stack with Butter Royale and Disney Melee Mayhem, the studio's pivot to Web3 has seen it secure a $10m investment to build games for the blockchain. With Mighty Action Heroes nearing its initial mint, Ethan speaks with Might Bear CEO Simon Davis about his studio, his experience in F2P and his transition to Web3 gaming. In addition to Web3, they talk about learning from the pain of crunch and the lessons learned leading games and studios that have led to Mighty Bears culture and focus on the people who make the games.

Laura gives off strong American Psycho vibes with her choice of recording venue. Eric makes us all jealous with his recap of the BITKRAFT conference. Ethan makes mood boards. But more seriously, we talk the latest Call of Duty reveal, Sims 4 going F2P, the big Grand Theft Auto 6 leak and how it will have no negative impact on the product’s eventual sales dominance. We go deep on Nintendo direct and Laura amazes us with her commitment to completing lengthy JRPGs. Ethan tells the story of ex-Rocksteady dev Kim MacAskill, who sets an amazing example in living her values after removing herself from consideration from a Women In Games Lifetime Achievement Award because Rockstead, her former employer and a company she stood up against due to the misogyny experienced therein, was a sponsor of the event.

This week’s episode is hosted by Eric Kress, Laura Taranto and Ethan Levy.

Tokenomics is back and what an absolute treat of an episode. This week, we're joined by two of the top VCs in the Web3 gaming space, Anton Backman of Play Ventures and Nico Vereecke of BITKRAFT, who are here to give us an inside look of how VCs are approaching investing during the latest Crypto Winter. Good news for all the gaming entrepreneurs out there, we learn that the VCs are still investing in worthy projects. In fact, they have an obligation to keep seeking out and investing in the best projects on behalf of their funds. Our host, Ethan Levy, asks all the questions a prospective gaming entrepreneur could want to ask from two of the top VC firms in the game.

All ideas expressed here are the opinions of the guests and host, and do not represent the official position of their respective firms. Nothing contained within is financial advice. Please consult a qualified financial advisor before making any personal investments. 

After 16 months in soft launch, Supercell’s Clash Quest has reached the end of its run. The game has not achieved the business objectives set by Supercell and the game will shut down. Following an excellent postmortem by Laura Taranto, Javier Barnes and Anette Staloy, host Ethan Levy sits down with the writers to discuss what went right and what areas of improvement for Clash Quest. We discuss the writer’s experience playing and interacting with the Clash Quest community over the past year and a half, what they enjoyed about the game, and why they think the game was not able to meet its retention and monetization targets.

Eric Kress and Laura Taranto celebrate the 200th Episode of TWIG with a special guest, Joe Kim. In this episode, we take a walk down memory lane remembering the start of TWIG, how and when the hosts joined, discuss Scopely’s acquisition of Stumble Guys, and a recap of Ubisoft’s most recent announcement on mobile games and Netflix, and complete with a rant from Eric. Our headline covers Microsoft and Sony and the battle of exclusivity on platforms… or not.

Oh, and here's the episode Joe Kim DOESN'T WANT YOU TO HEAR > Working With BIG Entertainment IPs on Mobile

Eric Kress, Laura Taranto, and Eric Seufert discuss Apple’s growing ambitions with its advertising business, the latest wave of layoffs that hit companies like Snap and Bytedance as well as Tencent's investment into Ubisoft's parent company. Most importantly, in this episode you'll hear about Seufert's latest Uber debacle, an update on Kress' son's thriving basketball career, and find out which continent Laura is recording the podcast this week. 

Whether you know it for its role as a hub of the Flash game development scene or in its later incarnation as a F2P mobile publisher, you are likely familiar with Kongregate. They have been making a lot of moves in the blockchain space recently, between their extension of The Bitverse into Web3, the announcement of NFT-powered game Blood Vessels, and the announcement of their $40m Web3 developer fund in partnership with Immutable. In this week’s episode, Ethan talks to Kongregate CTO Max Murphy and CBOO Michelle Shaw about their Web3 ambitions, the partners they’re looking for from their $40m fund, and just why Kongregate is so excited about the applications of Web3 in gaming.

Despite the goodbyes, as both Mishka and Adam exit TWiG, this episode is filled with laughter and good times. Or maybe it is because the two fellas from the North are taking a hike?

hosts: Eric Kress, Ethan Levy, Laura Taranto, Eric Seufert

Right before heading out for our party at Gamescom, our very own Eric Kress sat down with Mishka Katkoff to talk about his long career in games, his biggest regrets, where his independency stems from, and why you can't really cancel him. 

Show Eric some love by sending him a DM on Linkedin.

While Kress, Laura, and Mishka were hosting a banging party at Gamescom, Ethan and Seufert carried the TWiG torch. The guys discussed 4 -day work weeks, flexible hours, and culture building for early-stage start-ups. They also talked about Embracer rolling up Lord of the Ring and The Hobbit into their vast portfolio. And they made sure to cover Diablo 4 live service plans, which were detailed in the quarterly report.

hosts: Ethan Levy & Eric Kress

This one is a treat! This week our stalwart host Ethan Levy interviews Graeme Devine, a true game design legend. From his groundbreaking work on 7th Guest and 11th Hour to Doom 3, to Age of Empires III and Halo Wars, to Magic Leap, Graeme has found success across many different platforms. Now, as a co-founder of QXR Studios, Graeme has added another notch to his belt with WAX-powered blockchain CCG Metropolis Origins. In this episode, we cover some of the highlights of Graeme’s illustrious career, how he found himself working on XR at Magic Leap and what attracted him to Web3. Most importantly, we discuss what he’s learned through the launch and operations of QXR’s first blockchain game in Metropolis Origins.

The crew starts off by recapping Unity's rejection of AppLovin and why it went the way it did. Adam does an update on Supercell's games in soft launch now that Clash Quest became yet another could-be-hit in the company's soft launch graveyard. Finally, the guys debate what’s the right role of market research in early game development.

Hosts: Laura Taranto, Adam Telfer, Eric Seufert

It may be unthinkable for the Deconstructor of Fun audience, but people are still finding success with premium mobile games in 2022. It all depends on your aspirations and what your goals are. In this episode, Ethan Levy interviews fledgling game designer Sophie Artemigi whose freshman debut, the sex-positive Hook Up The Game found chart-topping premium game success on the App Store thanks to clever Tik Tok marketing and a Pride Month feature. We talk about the challenges Sophie faced along the way, the bravery of putting parts of yourself into your work, and generally joke about how Ethan is most definitely Old. Plus Sophie discusses what it took to persevere through the adversity of handicap and multiple health setbacks to release her debut game. This one is not to be missed!

Seufert is back from Europe and has a couple of words regarding last week’s analysis of the Hypercasual games' economy following Google’s ad changes. We’ll deep dive into AppLovin’s gangster move. JamCity’s massive layoffs and Roblox’s bookings miss. The gang also discusses why Blizzard and NetEase scrapped Warcraft Mobile and PlayStation Mobile’s hiring spree.

hosts: Eric Seufert, Ethan Levy, Adam Telfer

Art outsourcing can become a game changer or a hopeless money sink. To discuss how to outsource art in the smartest and most effective way, the Deconstructor of Fun podcast was joined by Silver Saaremäel, co-founder and Art Director of a boutique art outsourcing studio Fantastic Vagabonds (ex-Wooga & Crytek), and Kshiraj Telang, Art Director from Moon Active (ex-King and Rovio).

Special guest star, Matej Lancaric, a household name in the user acquisition circles and a podcaster extraordinaire (Two and a Half Gamers) joins the TWiG crew to give his view on Google’s latest Play Store policies and Apple’s new ad placements for advertisers. We also discuss whether Rockstar can get their culture less toxic and whether that will impact their super violent franchises. And we discuss if you really can make a great free-to-play game with just three steps...

the Gamescom event (link)

hosts: Eric Kress, Laura Taranto, Mishka Katkoff, and Matej Lancaric

You know her from TV (That 70’s Show, Family Guy), Film (Book of Eli, Black Swan), and have probably even heard of her hit NFT collections (Stone Cats, The Gimmicks). But did you know that Hollywood star Mila Kunis is a closet World of Warcraft addict? And that her love of WoW has led directly to the creation of a brand new, Web3-powered gaming IP in the Armored Kingdom? Along with her raid party turned production and design team, she is working to build a new fantasy universe on the Near protocol. In this episode, Ethan Levy talks to Producer Lisa Sterbakov, Emmy nominated writer/designer Hugh Sterbakov and writer/designer Brian Turner about the inspiration behind the Armored Kingdom, their choice to go Web3 and partner with the Near protocol, and what it's like to go undercover raiding with a famous Hollywood star.

As you may guess from his dadtastic body, the host Ethan Levy is a big fan of Peloton’s bike and fitness platform. That’s why he literally jumped at the chance to speak with Jim Green of Peloton Interactive about the present and future of gamified fitness on the Peloton platform. 

The two discuss Jim’s background in Facebook and mobile free-to-play, his transition to a Product role within a non-gaming org, the testing, launch, and reception of Peloton’s first game, the Guitar Hero-inspired Lane Break, and the future of gamified fitness for Peloton. Ethan also puts his wishes for a Vin Diesel-inspired bicep blow-out game to be designed for Peloton’s upcoming Guide product. It’s literally the only thing standing between Ethan and the fabled EA exec-approved body-mass index. 

links: careers at Peloton

Ethan Levy is back to talk about the crypto Winter giving us an update from his blockchain snow castle. In addition to the latest high-school basketball news, Eric Kress analyzes Snap’s shares plunge. Mishka Katkoff discusses the pros and cons of having a transparent salary structure in a gaming company. And we discuss Netflix Games once again after receiving some insights on what the future portfolio might look like…

Signup for DoF x Phoenix Games x Naavik Gamescom party in Cologne on 25th of August! >>> LINK

Hosts: Erick Kress, Ethan Levy, Mishka Katkoff

The crew returns back to Unity’s merger with ironSource as Eric Seufert offers his view of the deal. There’s a conversation about the latest government ruling not to regulate loot boxes. Talk about Tesla’s new gaming initiative and Netflix’s latest batch of gaming veteran hires. We also talk about E3’s return to in-person events and what we can expect from it.

Hosts: Eric Kress, Eric Seufert, Laura Taranto

UnCaged Studios is pioneering AAA-quality Web3 gaming. Co-founded by seasoned Web3 and gaming experts, the studio has over a hundred years of combined experience designing and developing high production value, immersive gaming experiences with sustainable economies. Through its own platform, Game OS, the studio’s first release is an esports franchise called MonkeyLeague. In addition, UnCaged leverages Game OS to co-develop with and support game studios by providing core technical functionality, infrastructure, and live operations services.   

links: 

UnCaged Studios

Guests: Shahaf Bar-Geffen, Raz Friedman

Host: Mishka Katkoff

With so many new games delayed the crew has their long-awaited debate on what is the optimal way of working for game studios. On-site, hybrid, or fully remote. Eric Kress whales on GameStop, which went full “crypto bro” in the middle of the crypto Winter. And gives his hyperbolic analysis of Unity’s merger with ironSource.

Links:

Questions and Feedback

Sponsors:

Google, ironSource, Xsolla, Recur

Hosts:

Laura Taranto, Eric Kress, Adam Telfer and Mishka Katkoff

In this episode, Laura talks about why games are being delayed and whether mobile games suffer from it as much as PC and console games. We also discuss what the metaverse is. Analyze the impact of Samsung Gaming Hub coming to Xbox. And Eric Kress does doom and gloom updates on the mobile market.

Links:

Questions and Feedback

Sponsors:

Google, ironSource, Xsolla, Recur

Hosts:

Laura Taranto, Eric Kress and Eric Seufert

Consolidation, IDFA, metverse, Web3 and now a recession…

During just the last couple of years, we’ve seen some wild phenomena affect the games industry: First, lockdowns caused engagement spikes. Second, we saw a streak of consolidations with record-breaking deals. Third, the impact of the privacy changes started taking effect, all the while as the crypto boom turned into crypto winter...

Today, the industry is influenced by some very interesting trends and headwinds: We are facing a global recession. There’s fierce competition for talent. And the costs of customer acquisition are going up. At the same time, we see the formation of walled gardens that threaten smaller companies that don't have unique content.

To dive deep into the issues above, we were joined by Hemal Thaker, the Global Head of Gaming & Interactive Entertainment at Goldman Sachs, and Kartik Prabhakara, the Founding Partner of Aream, an independent investment bank providing M&A and financing advice to technology companies.

Hold on to your AirPods because we have more than a full house on this episode. There’s no more doom and gloom. Mishka and Seufert drop teasers for two upcoming parties. We analyze if Blizzard is “back”.  Talk Stumbel Guys, Fall Guys, Sybo and Clash Quest. And take the episode home by talking about the master plan behind creating standards for open metaverse interoperability.

Links:

Questions and Feedback

Sponsors:

Google, ironSource, Xsolla, Recur

Hosts:

Mishka Katkoff, Adam Telfer, Laura Taranto, Eric Kress and Eric Seufert

The team discusses Riot joining Microsoft’s GamePass. Talks about the $24M made by Diablo Immortal after the first two weeks. Reviews the abysmal number of downloads Netflix games has racked up to date. Dives deep into how to survive the mobile marketing winter. And with Ethan back on the podcast, covers your most essential crypto updates, as the wheels are coming off the first iteration of blockchain games. 

Links:

Questions and Feedback

Sponsors:

Google, ironSource, Xsolla, Recur

Hosts:

Ethan Levy, Adam Telfer, and Eric Seufert

Every successful mobile games story is different and offers something unique for the industry to learn from, and the story of SuperPlay and Dice Dreams is no different. In this episode, I had the privilege of sitting down with Noam Banon, the CMO of Superplay, to talk about how their game Dice Dreams was able to find success in the highly competitive mobile games market. I was also lucky enough to get Sumit Chandel from Google to join the conversation and provide insights on how he’s seen game developers like Superplay unlock growth with Firebase’s wide range of tools.

Against the backdrop of a crypto winter that has many a team re-evaluating their go-to-market plan, Illuvium pressed ahead with their land NFT sale, taking in over $72m in a well-organized, well run, low-gas fee land sale. In today’s episode, we go deep inside Illuvium with System and Economy Designer Khalid Alroumi. In this wide-ranging talk, we get an inside look at Illuvium and the many challenges the team faces as it works to forge a long-term sustainable, multi-game, token-based economy that balances the needs of multi different player types. This was an eye-opening conversation about what it is like working as an economy designer in this new frontier of architecting ownership-based digital economies.

This interview is hosted by Ethan Levy, Executive Producer of Legendary: Heroes Unchained at N3TWORK, and Anton Backman, Principal at Play Ventures.

This was a BIG week for console and PC games. We talk about Diablo 4, Modern Warfare 2, Overwatch 2, Stormgate... We got our first take on all of them. We also discuss Summer Game Fest, Saudi Arabia's $1B investment into Embracer, and how to optimally spend a massive stack of cash in Diablo Immortal. As always, we kick off the episode with corrections. Keep the (anonymous) feedback coming and we'll keep correcting ourselves.

Links:

Questions and Feedback

Sponsors:

Google, ironSource, Xsolla, Recur

Hosts:

Eric Kress, Adam Telfer and Eric Seufert 

A couple of months ago we covered BANDAI NAMCO’s new studio in Barcelona assessing their 4-day work weeks, lack of hierarchy, and deadlines (you can read our analysis here). We concluded that it all sounded almost too good to succeed. Well, Massimo Caporale, who heads mobile publishing at the BANDAI NAMCO Mobile, heard our analysis and wanted to come on the podcast to elaborate more and share what they've learned thus far from building what many call the Supercell under the Barcelona sun. Kudos to Massimo for being open and taking the time to address our initial analysis. 

Host and Guest: Mishka Katkoff & Massimo Caporale

Links:

Careers at BANDAI NAMCO Mobile

Questions and Feedback

Sponsors:

ironSource, Xsolla, Recur

Adam does a light dive on Diabo Immortal after playing it intensively since launch. Eric Kress breaks down the decline of the mobile games market by looking at the performance of top genres and titles. Eric Seufert analyzes Apple's update to SKAd Network. The crew also talks E3, Pokemon Go passing $6 billion in lifetime revenue, and Summer Game Fest with Geoff Keighlye. 

Links:

Questions and Feedback

Sponsors:

Google, ironSource, Xsolla, Recur

Hosts:

Eric Kress, Adam Telfer, Eric Seufert and Laura Taranto

Though veteran game designer spacedog chooses to remain anonymous, trust us, you've played some of the hit free-to-play games she has contributed to. As one of the developers behind the upcoming blockchain game Void Runners, spacedog recently authored the whitepaper for the game and iterated on it in public with her discord community.  In this interview, we discuss Void Runners, the considerations behind writing a whitepaper for your game, and what it's like to work on your game’s design in public.

This interview is hosted by Ethan Levy, who currently serves as Executive Producer of Legendary: Heroes Unchained at N3TWORK.

The most comprehensive breakdown of the Battle Pass system in games. This analysis discusses best practices, biggest fumbles, and optimal ways to price and balance Battle Pass in your game. 

Host and Guest: Mishka Katkoff & Javier Barnes

Links:

Questions and Feedback

Sponsors:

Google, ironSource, Xsolla, Recur

This episode is all about headwinds. The crew discusses the global mobile gaming market, which is according to Data.ai set to hit $222 billion this year. Eric Kress dissects Sony’s investor day. The crew also predicts Apex Mobile’s success, marvels Diablo Immortal, and discusses Catalyst Black as an example of why MOBAs just don’t work in the West.

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Questions and Feedback

Sponsors:

Google, ironSource, Xsolla, Recur

Lately, there's been a lot of talk about Xbox building an advertising program and the implications this program may have on both business and players. We're joined by Dave Madden, President of PlayerWON, to discuss the best practices for in-game ads within PC and console games. Dave has plenty of insights to share as his company, PlayerWON, is the pioneer of in-game ads in the free-to-play console and PC games.

Links: Dave Madden, PlayerWON, Deconstructor of Fun

Eric Kress dismantles the rumors of EA being for sale. Eric Seufert analyzes Snap's multiple lowered guidances. Laura Taranto looks into TikTok's push into gaming. Team also discusses recent two big mobile launches: APEX Legends from EA and Dislyte from Lilith. And what would be a TWIG episode without hearing the latest of Kress' son's basketball life...

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Sponsors:

Google, ironSource, Appsflyer, Xsolla, Recur

Before he joined L1 solution WAX as their Chief Gaming Officer, Michael Rubinelli had a long and accomplished career in gaming. Spanning companies including EA, THQ, Midway, Take Two, Disney, and Kixeye, Michael’s career has taken him across many gaming platforms and business model transitions. In this interview, we talk about how WAX is the L1 solution purpose-built for gaming, the challenges of transitioning to blockchain gaming, the success WAX Studios has seen with Blockchain Brawlers as well as its role in game development and publishing.

This interview is hosted by Ethan Levy, who currently serves as Executive Producer of Legendary: Heroes Unchained at N3TWORK.

The $600M GAMES FUND ONE, a16z’s inaugural fund dedicated to building the future of the games industry. A16Z has been investing in games for over a decade being the investor of the likes of Zynga and Oculus. 

We're joined by Jonathan Lai, General Partner at A16Z to discuss what makes GAMES FUND ONE stand out from the rest of the gaming and interactive media funds. 

Jonathan also breaks down what verticals the new fund is going after and how the fund evaluates founders. We also discuss the effect of the bear market on the games industry and the future of blockchain games.

links:

Jon Lai (@Tocelot)

Deconstructor of Fun (email)

We discuss why Ubisoft shifts attention to mobile amidst declining sales. Kress provides a breakdown of the AppLovin quarterly review, where the company put on a show of the ages and got rewarded with a 35% growth in their stock price. We talk about Bethesda's delayed games and the implication of this. Adam breaks down why brain trust, which sounds so amazing on paper, rarely if ever works in real life. 

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Sponsors:

Google, ironSource, Appsflyer, Xsolla, Recur

If you’ve been following crypto news over the past few weeks, you’ve undoubtedly seen plenty about the dramatic collapse of the Terra ecosystem against the backdrop of the onset of crypto winter. 30 days ago, $LUNA was at $81.45 and is now under $0.0002. $UST was at $1.00. and is now $0.09. Today we are joined by special guest Kenrick Drijkoningen, General Partner at Play Ventures and an early investor in Terra to explain the collapse of Terra, and how this collapse should influence the choice of chain for your web3 game project.

Kenrick is joined in conversation by your regular hosts Ethan and Anton.

Patrick Carney (aka. Chief Pat) is the founder and CEO of Tribe Gaming, an esports and influencer company for mobile games with over 100M monthly views on YouTube.

Together with Pat, we talk about how to be successful with influencer marketing on YouTube. We discuss finding the right influencer for your game and how to get these influencers to talk about your game in an authentic way. Pat also analyzes the impact of IDFA on the demand for influencer marketing.

Tribe Gaming works with the likes of Activision, Tencent, and Supercell. This episode is guaranteed to be full of tangible insights for publishers and developers of all sizes.

ps: check out the Tribe Mobile (https://imgur.com/a/DDrKjT2)

We discuss the crash of crypto and how it affects blockchain gaming. Dive deep into Space Ape's development process and compare it to the one Wooga used to unsuccessfully follow before the Playtika acquisition. Kress explains why FIFA is the one to lose out after the breakup with EA.

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Questions and Feedback

The Slack Group

Hosts:

Mishka Katkoff, Eric Kress, Adam Telfer and Ethan Levy, Eric Seufert

Sponsors:

Google, ironSource, Appsflyer, Xsolla

The recent launch of Moonbirds is shaping up to be the best NFT drop of 2022 yielding up to $280M. In this episode, we dive into why it worked so well, as well as the lessons learned and actionable takeaways for gaming. 

The premium of Utility NFTs is growing rapidly, and we’re witnessing the growth in real-time with innovative projects like Moonbirds that build upon previous successful projects. Aligning communities, creators, tokens, and value is how you onboard people to crypto and build tokenized communities. 

Hosts: 

N3TWORK Executive Producer Ethan Levy -

Play Ventures Principal Anton Backman - 

Savage Games Studios CEO Michail Katkoff 

We discuss the mixed reviews of APEX Mobile. Congratulate Bernard Kim on his latest baller move. Doom Warcraft mobile. In this episode Kress also ponders why NewZoo keeps triggering him. Seufert updates us on the latest anti-trust charges Apple is facing.  

Links:

Questions and Feedback

The Slack Group

Hosts:

Mishka Katkoff, Eric Kress, Adam Telfer and Ethan Levy, Eric Seufert

Sponsors:

Google, ironSource, Appsflyer, Xsolla

Shahaf started a company called ominously Web3 back in 2006. Since then he has been at the forefront of the adaptation of blockchain technology first within finance and now within games as the President of UnCaged Studios.

In this episode, we discuss the reasons why blockchain and crypto broke into the mainstream last year. Why do investors remain bullish about blockchain gaming despite massive security hacks and lack of audience growth? As well as what is the most important part when assessing and predicting the success of a blockchain games company. 

Kress gets triggered by Newzoo's new report about the state of esports and live streaming. The team discusses ex-Riot and ex-Blizzard founding teams. Recap of why advertising in console games is not a good idea. Our take on Diablo Immportal coming to mobile and PC and analysis of why private equities are eying Ubisoft. 

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Questions and Feedback

The Slack Group

Hosts:

Mishka Katkoff, Eric Kress, Adam Telfer and Ethan Levy, Eric Seufert

Sponsors:

Google, ironSource, Appsflyer, Xsolla

Chris Heatherly’s long and accomplished career in the games industry spans toys, MMOs, mobile, free-to-play, and VR and includes work on some of the biggest brands in the world. He spent over 14 years at Disney where he worked on everything from leading smash-hit kid’s MMO Club Penguin, to leading their mobile initiative, to leading their toys business. After Disney, he joined NBCU to launch their games business where he developed games using world-famous brands including Jurassic Park, followed by a tour of duty at mobile, free-to-play developer N3TWORK leading Funko Pop! Blitz.

Now, Chris has red-pilled on crypto and joined NFT collectibles startup Recur as their Head of Gaming & Engagement. Having already launched bespoke collecting experiences NFTU and Star Trek: Continuum, Recur is set to launch plenty more branded experiences as well as expand into play-to-earn gaming over the course of 2022. In this interview, learn why Chris red-pilled, what drew him to Recur, and how his experiences across toys, games, and kid’s MMOs influence his work building NFT experiences.

This interview is hosted by Ethan Levy, who currently serves as Executive Producer of Legendary: Heroes Unchained at N3TWORK.

Heated take on the mobile market downturn. Discussion about Microsoft's move into the in-game ads business. What does a co-CEO mean for Huuuge games and why does the newest World of Warcraft expansion matters. 

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Questions and Feedback

The Newsletter

The Slack Group

Hosts:

Mishka Katkoff, Eric Kress, Adam Telfer and Ethan Levy, Eric Seufert

Sponsors:

Google, ironSource, Appsflyer, Xsolla