Breaking and Entering Advertising Podcast

We Finally Got Him! Breaking In with Rob Reilly

This episode is five years in the making—Rob Reilly, Global Chief Creative Officer at WPP, joins the pod! From breaking into his first job (with a bit of help from his mom's bowling league) to re-breaking into the industry at 34, Rob's journey is packed with lessons on persistence, creativity, and risk-taking. Plus, chaos ensues as B&E co-founder Jack hilariously "applies" for Team Starbucks mid-interview. Don’t miss this candid, inspiring, and laugh-filled conversation with one of the ad world’s biggest leaders!

Follow Rob on LinkedIn:

https://www.linkedin.com/in/rob-reilly-796717/

Check out all our resources:

https://www.breaking-entering.com/

Unlock the full episode: https://breakingandenteringadv.substack.com/

This episode dives into a career game-changer: passion projects. Geno uncovers why they matter, how to start, and what they reveal about you—but the insights are locked away for The Vault subscribers only.

What you’ll discover:

• A fresh take on what passion projects mean for breaking into advertising.
• How they can make you stand out in ways your portfolio never could.
• The unspoken rules about when and how to share them.

🛑 But there’s a catch.
You’ll need to unlock The Vault to get Geno’s no-nonsense advice on this transformative career strategy.

🔑 Don’t miss out—subscribe now to uncover the secrets that will elevate your career.

🎙️ Breaking and Entering Advertising: Inside the Mind of Sam Shepherd, Chief Creative Officer at Uncommon New York

In this episode, host Geno Schellenberger interviews Sam Shepherd, Chief Creative Officer at Uncommon New York, to discuss the agency's culture, creative approach, and work with iconic brands. Sam shares lessons from his career, including the importance of risk-taking, brand activations, and staying adaptable in a changing industry. Geno reflects on his own experiences at top agencies and offers insights on mentorship, hustle, and finding passion in creative work.

Connect w/ Sam: https://www.linkedin.com/in/samkshepherd/

In this episode, Geno Schellenberger sits down with VCU Brandcenter faculty Tom Scharpf, Chair and Professor of Art Direction, and Holly Hessler, Chair and Professor of Copywriting. They explore what makes the Brandcenter’s master’s program a launchpad for successful advertising careers, from its collaborative, real-world focus to its supportive, creative community.

Tom and Holly share their journeys from industry pros to educators, reflecting on the transformative Brandcenter experience, the power of networking, and the vibrant creative energy in Richmond. They highlight the value of mentorship, the ideal Brandcenter candidates, and the rewarding nature of teaching in advertising.

Fall applications are open!

Check out Brandcenter here: https://brandcenter.vcu.edu/

In this episode of the Breaking & Entering Advertising Podcast, Geno sits down with Elizabeth Paul, EVP and Chief Brand Officer at The Martin Agency, live from the heart of the New York Comedy Festival. Elizabeth shares exclusive insights into the agency’s collaboration with the festival and why they’re working to bring humor back to the forefront of advertising. From the iconic Geico and Oreo campaigns to new research on comedy’s decline in ads, Elizabeth reveals the industry’s hesitation to embrace humor, the barriers marketers face, and why comedy might be the most powerful tool for connecting with audiences today. Tune in for a fascinating conversation on balancing purpose and playfulness, breaking down creative roadblocks, and what the future holds for funny ads.

Connect with us: https://www.breaking-entering.com/

Geno sits down with Andy Nathan, founder and CEO of Fortnight Collective, an innovative agency based in Boulder, Colorado, known for accelerating brand growth with their unique two-week “brand hack” process. Andy shares his journey from media at Y&R to leading teams at Ogilvy and Crispin Porter + Bogusky, all the way to founding Fortnight Collective. They dive into Andy’s philosophy of “better hustle” and why moving faster matters in today’s competitive landscape. From his work with iconic brands like Steamboat and Bragg’s Apple Cider Vinegar to his advice for those looking to break into or thrive in advertising, this conversation is packed with insights for aspiring and seasoned advertisers alike.

Connect with Andy: https://www.linkedin.com/in/andy-nathan-7700553/

Learn more about Fortnight Collective: https://fortnightcollective.com/

Unlock the Vault: https://breakingandenteringadv.substack.com/

You’ve discovered The Vault, and that tells us you’re serious about becoming a top advertising professional. By subscribing, you’ll unlock exclusive insights, actionable advice, and direct access to the B&E Team. We’ll see you on the inside.

What's On The Other Side?

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🎙 Insider Insight Episodes – Special podcast episodes with top voices in the industry, created just for The Vault crew.
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In this episode, Geno Schellenberger interviews Chris Noble, founder of Consiglieri, who shares his extensive experience in the advertising industry. The conversation explores the challenges faced by CMOs, the importance of operations in creative work, and how Consiglieri supports brands in modernizing their marketing strategies. Chris discusses the transition from agency to client-side work, the significance of building a strong team, and the future vision for Consiglieri in the evolving marketing landscape.

Connect with Chris on LinkedIn:

https://www.linkedin.com/in/chris-noble-6352713/

Geno Schellenberger interviews Erin Regan, Managing Partner and Co-Owner at Full Contact Advertising. Erin shares her journey from “new business hustler” at Arnold Worldwide to partner at Full Contact, where she leads the agency’s approach to “branded performance”—blending brand-building with bottom-line results to drive consumer impact. We explore Full Contact’s work with brands like ButcherBox, Body Armor, and First Citizens Bank, and Erin offers advice for young pros on breaking into advertising and building a career with purpose. Whether you’re agency-side, brand-side, or just starting out, this conversation is packed with insights on succeeding in today’s ad landscape

In this episode of the Breaking and Entering Brandside podcast, host Jack Westerkamp interviews Kate Kenner Archibald, the Chief Marketing Officer of Dash Hudson. They discuss the evolution of social media management, the role of AI in marketing, and Kate's journey from the beauty industry to tech. Kate shares insights on balancing creativity with data-driven decision-making, the importance of in-person engagement, and practical advice for aspiring marketers.

Connect with Kate: https://www.linkedin.com/in/kate-kenner-archibald-43b1716/

Learn more about Dash Hudson: https://www.dashhudson.com/

Geno Schellenberger chats with Greg Anderson, CEO of Omaha-based Bailey Lauerman, about the agency's unique perspective on representing America "from the middle." Greg shares fresh insights from the agency’s latest research, showing how brands can bridge divides by focusing on shared values like unity, honesty, and protected freedoms. Through examples like Heineken’s Worlds Apart campaign, Greg highlights how brands can play a meaningful role in bringing Americans together. This episode is a must-listen for anyone interested in brand authenticity and connecting with real people beyond the coasts.

Watch the "World's Apart" Ad Referenced: https://www.bing.com/videos/riverview/relatedvideo?q=heineken+worlds+apart+video&mid=425E6C10CCB7E8179A09425E6C10CCB7E8179A09&FORM=VIRE

Connect with Greg: https://www.linkedin.com/in/andersengreg/

Learn more about BL:

https://www.baileylauerman.com/

Ever wondered how data-driven decisions can turn marketing from a cost center into a powerful profit engine? In this episode of the Breaking and Entering Advertising Podcast, Geno sits down with Bradley Keefer, Chief Revenue Officer at Keen Decision Systems, to reveal how brands can bridge the gap between finance and marketing for measurable, long-term success. Bradley shares insights on predictive media planning, advice for aspiring sales professionals, and the evolving role of the CMO in a tech-driven landscape. Packed with strategies for brand and performance marketers, this episode offers a roadmap to navigating the future of advertising.

Connect with Bradley here: https://www.linkedin.com/in/bradley-keefer/

Learn more about Keen Decision Systems here: https://keends.com/

In this episode of the Breaking and Entering podcast, host Geno interviews John McKelvey, founder and chief creative officer of Mirimar Creative Group. They discuss John's journey from Sydney, Australia to the United States, his early advertising experiences, and his agency's founding. John shares insights on the creative process, the importance of originality, and the challenges of breaking into the advertising industry. He also highlights key projects and the philosophy behind Mirimar's success, emphasizing the importance of collaboration and doing bold work.

Connect with John here: https://www.linkedin.com/in/johnmckelvey/

Check out Mirimar here:

https://www.mirimarus.com/

Ramaa Mosley shares her journey from aspiring director to founder of Adolescent Content, a youth-focused marketing agency. She reflects on her early experiences in directing, growing up in Vermont, and the organic growth of her agency. Ramaa candidly discusses the challenges of being a female director in a male-dominated industry, the importance of continuous creation, and prioritizing mental health for a sustainable career. Emphasizing authenticity in storytelling for Gen Z, she highlights the need to nurture young talent and embrace diverse voices in advertising. Ramaa also explores the evolving creative landscape, advocating for cross-medium exploration while staying goal-oriented. Looking ahead, she is excited about upcoming projects, including adaptations of her work for musical theater and television.

Connect with Ramaa: https://www.linkedin.com/in/ramaa-mosley-02a73211b?utm_source=share&utm_campaign=share_via&utm_content=profile&utm_medium=ios_app

In this episode of the Breaking and Entering Advertising podcast, host Geno interviews Daniel Wadia, co-founder of the branding agency Mrs. and Mr. Daniel shares his journey in the advertising industry, the unique concept behind his agency, and how he and his wife Kate have built a successful partnership both personally and professionally. They discuss the importance of branding, client relationships, and the milestones in Daniel's career, including significant projects like the rebranding of Pepsi and the launch of Starry. Daniel emphasizes the value of making oneself uncomfortable for growth and the importance of working with great people in the industry.

https://www.mrsandmr.com/

https://www.linkedin.com/in/danielwadia?utm_source=share&utm_campaign=share_via&utm_content=profile&utm_medium=ios_app

Kelsey Hodgkin, CEO and partner of Special US, discusses the agency's focus on independent creativity and the importance of making work that is truly special. She shares her unconventional path into advertising and emphasizes the value of empathy, critical thinking, and having a clear point of view in strategy. Kelsey also highlights the significance of studying art forms outside of advertising and encourages aspiring strategists to immerse themselves in things they like and don't like.

00:00 Introduction and Background

03:11 The Power of Independent Creativity

08:43 Special US and Its Unique Proposition

15:05 Breaking into Advertising and the Importance of People

21:44 Developing a Strategy Style and Advice for Aspiring Strategists

28:50 Questions for Strategy Interviews

35:34 The Value of Travel and Having Bigger Goals

36:56 Conclusion and Contact Information

In this episode of Agency Break-In, we sit down with Danny Robinson, CEO of The Martin Agency, to explore his leadership journey and the unique culture that has kept The Martin Agency at the forefront of the advertising world. Danny shares how the agency lives by the mantra “Do work you love with people you love,” and how it has shaped their work and their people.

He also discusses his path from the client side to CEO, the importance of taking risks, and the agency's mission to fight invisibility in the advertising landscape.

Whether you’re curious about leadership, agency culture, or breaking into advertising, this episode is a must-listen. Disclaimer: The Martin Agency provided travel and housing accommodations for Breaking and Entering.

In this episode of Agency Break-In, we dive deep into what it's like to work at one of the most respected agencies in the industry—The Martin Agency. We sit down with Jerry Hoak, Chief Creative Officer, to uncover the secrets behind their creative culture, his leadership approach, and how Martin has maintained its edge. Whether you're curious about the behind-the-scenes of top agencies or seeking advice for navigating the ad world, this conversation offers valuable insights.

Disclaimer: The Martin Agency provided travel and housing accommodations for Breaking and Entering. Tune in to learn what makes The Martin Agency a standout in the industry.

From Digital Developer to Global Creative Leader…

In this episode of Agency Break-In, we sit down with Jordi Martinez, Executive Creative Director at The Martin Agency, to explore his incredible journey from a coder in Barcelona to leading global campaigns for iconic brands like Oreo and more. Jordi shares his unique career path, including his experiences at Crispin Porter Bogusky and Wieden+Kennedy, and how imposter syndrome has shaped his approach to creativity and leadership.

Disclaimer: The Martin Agency provided travel & accommodations

In this special episode of the Breaking and Entering Advertising Podcast: Martin Agency Series, we dive deep into CarMax’s recent blockbuster campaign partnership with Beetlejuice 2—officially titled BeetleMax: The Way Car Buying Shouldn't Be. Join Geno Schellenberger as he sits down with Lindsey Netto (Group Account Director) and Lindsey King (Creative Director) to unpack the creative process behind this exciting campaign. From the initial brief of breaking into the culture to the legendary Tim Burton personally approving the creative, this episode offers a behind-the-scenes look at the making of one of the most talked-about brand partnerships of the year.

Don’t miss this insightful conversation about how to craft iconic brand partnerships in the entertainment space.

Disclaimer: The Martin Agency provided travel and housing accommodations for Breaking and Entering.

In this episode of Agency Break-In, we chat with Hunter Scott, creative and strategy recruiter at The Martin Agency, to uncover what it takes to break into one of the most prestigious agencies in the business. Hunter gives us a behind-the-scenes look at how she identifies top talent, the qualities she values most in candidates, and what sets The Martin Agency’s culture apart. She also dives into the highly competitive Marty Program, offering advice on how to stand out and make your mark. Whether you're a junior creative just starting or a seasoned pro, Hunter's insights will help you navigate your career and find success in advertising.

Disclaimer: The Martin Agency provided travel and housing accommodations for Breaking and Entering.

In this episode of Agency Break-In, we sit down with Adrienne Cleveland, EVP, Chief Operating and Culture Officer at The Martin Agency, to explore how she shapes the agency’s culture and operational success. Adrienne shares her insights on balancing people and performance, fostering a sense of belonging, and what it takes to thrive at The Martin Agency. Whether you're curious about agency culture or how to lead through operational excellence, this conversation offers a behind-the-scenes look at one of the industry’s most admired agencies. Disclaimer: The Martin Agency provided travel and housing accommodations for Breaking and Entering.

In this episode of Agency Break-In, we sit down with the talented creative duo Elizabeth Daniel, Senior Copywriter, and Blair Seward, Senior Art Director, at The Martin Agency. They share their journey from VCU Brandcenter to working on groundbreaking campaigns together. Elizabeth and Blair discuss their creative process, how they broke into The Martin Agency, and the importance of challenging strategies in the pursuit of great work.

Disclaimer: The Martin Agency provided travel and housing accommodations for Breaking and Entering.

In this episode of Agency Break-In, we sit down with Britta Dougherty, EVP Global Managing Director at The Martin Agency, to discuss her nearly two decades at one of the industry's top creative agencies. Britta shares her journey from an unexpected start in advertising to leading major global accounts like Oreo and Geico. Discover her insights on leadership, longevity in the industry, and the importance of building lasting client relationships.

Disclaimer: The Martin Agency provided travel and housing accommodations for Breaking and Entering.

In this episode of Agency Break-In, we sit down with Walker Teele, Executive Partner and Head of Account Leadership at The Martin Agency. Walker shares his journey of leading the account management practice, including project management, and how he helps bridge the gap between clients' business objectives and bold creative ideas. Tune in to hear his insights on building trust with clients, the evolution of account management, and his perspective on Martin’s legacy and the exciting future ahead.

Disclaimer: The Martin Agency provided travel and housing accommodations for Breaking and Entering.

In this episode of Agency Break-In, we chat with Ashley Davis Marshall, Executive Creative Director and Head of Social at The Martin Agency, to dive into her role overseeing creative teams and developing bold social media strategies. Ashley shares her approach to humor in advertising, the importance of finding the right people for the right briefs, and how social media is driving fast-paced, witty content. Whether you’re looking for insights on creative leadership or social media trends, this episode offers a glimpse into what makes The Martin Agency thrive.

Disclaimer: The Martin Agency provided travel and housing accommodations for Breaking and Entering.

Join us as we chat with Austin Scott, Creative Director at Brandon, a leading independent agency known for its creative excellence. Austin shares his unconventional journey from aspiring dentist to advertising leader, revealing how to build your 'X factor' and stand out in the industry.

Connect with Austin Scott: https://www.linkedin.com/in/austinscottdesign/

Welcome to BrandSide from Breaking and Entering Media, where we spotlight marketing executives and leaders across different industries. In this episode, host Jack Westerkamp sits down with WWE superstar Tank Ledger (aka Joe Spivak) to discuss personal branding, taking risks, and the importance of authenticity in building a successful product. Hear how Ledger’s journey from football to the WWE ring can inspire you to embrace opportunities and make bold moves in your career.

Connect with Tank: LinkedIn

Check Out Breaking and Entering Media’s New Website: Breaking-Entering.com

In this special episode of the Breaking and Entering Advertising Podcast, we feature our Blue Crowbar Award winner, Emily Chiu! Geno Schellenberger hosts alongside our guest judge, the amazing Shannon Washington.

Emily takes us through her winning campaign for Tony’s Chocolonely, a brand focused on fair trade and ethical chocolate. She shares her creative process, challenges, and the inspiration behind her campaign, "Sweet Wins," which highlights millennial parents. Shannon offers expert feedback and insights into what made Emily's work stand out.

Connect with Emily and hire her here: https://www.linkedin.com/in/emily-chiuu/

See her campaign here: https://www.crowbarawards.com/

Frank Cartagena is the US CEO at MullenLowe.

Frank shares his career journey from Chief Creative Officer at The Community to leading one of the industry’s most adaptable agencies. He discusses how he’s positioning MullenLowe as a creative powerhouse, using curiosity and entrepreneurial thinking to solve client problems.

Learn how Cartagena navigates agency life, embraces challenges, and pushes for creative excellence. This episode is packed with lessons for aspiring advertisers, agency leaders, and creative professionals alike.

https://www.linkedin.com/in/frank-cartagena-b521b517/

In episode #231 of the Breaking and Entering Advertising podcast, host Geno Schellenberger sits down with Rob Baiocco, Co-Founder and Chief Creative Officer at The BAM Connection. Baiocco shares his career journey from Deputy Chief Creative Officer at Grey New York to founding a small but mighty agency in Brooklyn. He dives into how simplicity drives creativity at BAM and how the agency helps challenger brands find their competitive edge. Tune in to learn more about creative leadership, simplicity in advertising, and how to navigate agency life from one of the industry's seasoned veterans.Connect with Rob Baiocco: https://www.linkedin.com/in/rob-baiocco-15361a10/

In episode #230 of the Breaking and Entering Advertising podcast, host Geno Schellenberger interviews Aaron Duffy, co-founder of Special Guest, as he shares his journey from commercial director to creative agency leader. Duffy discusses how his background in video production and collaborations with tech giants like Google and Meta shaped his innovative approach to advertising. Tune in for insights on creativity, production, and the future of AI in storytelling from one of the industry's top creative minds.

Connect with Aaron: https://www.linkedin.com/in/aaron-duffy-a49959156/

Check Out Breaking and Entering Media’s New Website: https://www.breaking-entering.com/

Welcome to BrandSide from Breaking and Entering Media, where we spotlight top marketing executives from innovative brands. In this episode, host Geno Schellenberger chats with Ronak Patel, VP of Marketing at MoonBrew, a sleep supplement brand focused on improving rest and recovery without melatonin.

Ronak reveals the bold marketing moves that shifted MoonBrew from a daytime energy brand to a rising player in the sleep wellness market. Tune in to hear how strategic pivots and data-driven insights are helping this emerging brand gain momentum.

Connect with Ronak: https://www.linkedin.com/in/ronakpatel98/Check Out Breaking and Entering Media’s New Website: https://www.breaking-entering.com/

In this episode, Geno sits down with Jimon Boadi, a Junior Copywriter at Joan Creative and one of Ad Age's 23 Gen Zers to know in advertising. Jimon shares his unconventional journey from tech temp to junior strategist and now a rising copywriter. Tune in to hear how Jimon's knack for turning internet trends into Gen Z insights has shaped major campaigns and propelled his career.

Connect with Jimon on LinkedIn: https://www.linkedin.com/in/jimonboadi/overlay/contact-info/

In this episode, we sit down with Norm Shearer, Partner and Chief Creative Officer at Cactus, a purpose-driven agency known for its belief and behavior design approach. Norm shares his unique journey from chemistry student to creative leader and discusses his work in mental health with Grit Digital Health. He also reveals how his podcast Noobs helps aspiring advertisers break into the industry. Tune in for actionable insights and inspiration from one of the industry's top creative minds.

Connect with Norm: https://www.linkedin.com/in/norm-shearer-6975958/

Listen to Noobs Podcast: https://www.linkedin.com/in/norm-shearer-6975958/

In this episode, we talk with John Gibson, Managing Director and Head of Strategy at The Martin Agency. John offers valuable insights on leadership, collaboration, and how to break into advertising strategy. Plus, get an inside look at the strategy behind Oreo's "Wonderfilled" campaign and how it became a global success.

Connect with John: https://www.linkedin.com/in/johngibson3/

Join our GroupMe of 250+ aspiring advertising professionals for tips, tricks, and advice: https://groupme.com/join_group/102437585/xg5Z5tei

Join us as we chat with Kyle O’Brien, Agencies Reporter at Adweek, and Doug Zanger, Founder of Indie Agency News and former Adweek and The Drum Editor. These longtime friends share what they wish they had known starting out in advertising.

In this candid conversation, Kyle and Doug offer personal stories, humor, advice on navigating agency life, building relationships, and insights into agency communications and headline writing. Whether new to advertising or looking for fresh perspectives, this episode is packed with wisdom and entertainment.

In this episode of Breaking and Entering Advertising, hosts Geno Schellenberger and Cooper Colvig dive into the Crowbar Awards with Joe Staples, Chief Creative Officer & Partner at Mother Industries, and this brief's Guest Judge.

The Crowbar Awards is a global competition designed for aspiring advertisers to showcase their creativity, with the chance to win the prestigious blue crowbar. This brief focuses on Polaroid and taps into the power of nostalgia. Joe shares his expert insights on tackling creative briefs, offering practical advice that’s valuable for all advertising professionals.

The deadline for submissions is December 5, 2024, at 11:59 pm CT. Learn more and explore the brief at www.crowbarawards.com.

In this episode of the Breaking and Entering Advertising Podcast, Geno Schellenberger interviews Jeremy Heilpern, founder and CEO of Ammunition, a top Atlanta-based agency. Jeremy discusses his journey from rising through the ranks to launching Ammunition, emphasizing the power of niche expertise, passion, and relationship-building in advertising. He offers actionable advice for breaking into the industry, staying motivated, and understanding career goals. Tune in for insights from Jeremy's success and visit www.breaking-entering.com for more resources to support your advertising journey.

In this conversation, Geno Schellenberger and Brian Bonilla discuss the concept of sprint agencies and the growing trend of speed in the advertising industry. They explore different models of sprint agencies and how they offer quick and focused solutions to clients. They also discuss the implications of this model for the future of advertising and the role of junior talent in these agencies. Brian shares his advice for aspiring advertisers and emphasizes the importance of staying knowledgeable about industry trends and different ways of working.

Chapters

00:00 The Rise of Sprint Agencies

08:30 Threats to the Traditional Creative Model

13:31 Challenges and Opportunities for Junior Talent

15:08 Pricing and Range of Sprint Agencies

18:48 Choosing the Right Agency for Your Career

21:48 Staying Knowledgeable about Industry Trends

23:09 Upcoming Episode: Listen to Hear Our Next Special Guest

In the Breaking and Entering Advertising Podcast episode, host Geno Schellenberger interviews Alex Schill, Global Chief Creative Officer at Serviceplan Group, Europe's largest independent agency network. Schill delves into blending creativity with execution, hiring for potential, and the importance of self-confidence and challenging norms. He also shares his advertising journey and highlights the transparent, innovative culture at Serviceplan Group. Schill emphasizes creativity's power to change the world and offers advice for aspiring advertisers on breaking into the industry.

00:00 Introduction

00:36 Meet Alex Schill: Global Chief Creative Officer

01:26 Key Takeaways from Alex Schill

02:56 Starting the Conversation with Alex Schill

04:31 Service Plan Group: Independence and Innovation

13:30 Alex Schill's Journey into Advertising

16:40 Advice for Aspiring Advertisers

20:47 The Power of Creativity

25:42 Final Thoughts and Contact Information

In this episode of the Breaking and Entering Advertising Podcast, CEO of Dawn, Bob Kantor, explores the world of independent agency networks. He shares his career journey from founding an agency in college to leading global agencies, and the creation of Dawn. He discusses the concept of independent agencies, their benefits, and how they contrast with traditional holding companies. Bob provides insights on why specialized, independent agencies are more effective and highlights some agencies within Dawn’s portfolio. He also offers valuable advice for aspiring advertisers on the importance of gaining experience, internships, and finding mentors.

00:00 Introduction and Welcome
01:04 Bob Kantor's Career Journey
03:47 Starting an Agency in College
07:37 Advice for Aspiring Advertisers
11:18 Climbing the Corporate Ladder
13:56 The Importance of Strategy
22:00 The Birth of Dawn
23:45 Dawn's Unique Value Proposition
30:30 Highlighting Dawn's Agencies
39:42 Future Plans and Opportunities
42:18 Conclusion and Farewell

In this episode, Geno Schellenberger and Ken Bates discuss their dream list of future guests for the Breaking and Entering Advertising Podcast. The guests they mention include David Droga, Alex Bogusky, Rob Reilly, Susan Credle, and Danny Robinson. They highlight the achievements and contributions of each guest to the advertising industry and share their admiration for their work. They also discuss the importance of mentorship and the impact of coaching trees in the industry. The episode concludes with a call for listeners to suggest their own dream guests for future episodes.

Chapters

00:00 Introduction and Context

03:01 The Power of Mentors in the Advertising Industry

07:56 David Droga: Pushing the Boundaries of Advertising

11:01 Alex Bogusky: Creating a Culture of Creativity

13:49 The Impact of PR Headlines in Advertising

16:04 The Goal of a PR Headline

17:42 Rob Reilly Mission at WPP

22:04 Susan Credle and FCB Global

23:26 The Power of Fearless Girl

27:10 Danny Robinson's Unique Career Trajectory

28:43 The Martin Agency's Rebound and Consistency

In this episode of the Breaking and Entering Advertising Podcast, host Geno Schellenberger interviews Christy Hiler, the owner and CEO of Cornett. With over 20 years of experience, Christy shares her journey from starting at Cornett to transforming it into a national powerhouse. She discusses leading with empathy, the importance of bold ideas and innovation, and building a supportive community, especially for women in advertising. Christy also highlights her involvement in BLAC, a program dedicated to increasing Black creative talent in the industry, and Own It, a mission-driven initiative to help more women step confidently into agency ownership. 00:00 Introduction 00:39 Meet Christy Hiler: CEO of Cornette 01:20 Lessons from Christy Hiler 02:39 Christy's Journey in Advertising 03:34 The Rise of Cornette 12:08 Christy's Husband's Creative Ventures 23:25 Cornette's Clientele and Success 26:10 Christy's Involvement in BLAC and Own It 34:48 Final Thoughts and How to Connect

Join us as we explore Tim Gordon's remarkable journey from intern to Chief Creative Officer. Today, he is a Partner & CCO at Zulu Alpha Kilo New York. In this episode, Tim shares how his creativity, persistence, and award-winning campaigns for brands like Coca-Cola and Under Armour have shaped his career. Whether you're breaking into advertising or looking to elevate your creative game, this conversation is packed with insights from one of the industry's top minds.

We're excited to introduce Jess Lee as the new co-host of Blueprint, a quick-hitting segment from the Breaking and Entering Advertising podcast. Jess, a senior at UNC Chapel Hill majoring in advertising and public relations, is on a mission to break into art direction. Fresh from her internship at Goodby Silverstein & Partners, she'll share her journey, from perfecting her portfolio to landing her dream job.

Meanwhile, Sydney Stephens, a rising senior at Michigan State University, will continue her segment, focusing on breaking into copywriting.

In episodes of 15 minutes or less, Jess and/or Sydney offer practical advice and insights to help you break into the creative side of advertising. Whether you're interested in art direction or copywriting, tune in to Blueprint for actionable tips and inspiration on making your mark in the industry.

Connect with Jess: https://www.linkedin.com/in/jessjunelee/

Connect with Sydney:

https://www.linkedin.com/in/sydney-stephens-428b74253/

"Our primary objective is to take this technology and tell new stories with it—better, different, and more impactful than we've ever seen before."

Paul Caizzo is the founder of the agency Supernatural.

Join us for an inspiring conversation with Paul Caiozzo, one of the industry's most awarded and recognized advertising creatives.

From redefining Burger King's brand at Crispin Porter Bogusky to founding Supernatural, where he merges AI with creativity, Paul's career is a testament to innovation and excellence. Discover his journey from ad school to creating groundbreaking campaigns like "Whopper Freakout," and get a glimpse into his life in Lisbon, his passion for art, and his ventures in crypto and film.

Links

Connect with Paul: https://www.linkedin.com/in/caiozzo/

Enter the Crowbar Awards: https://www.crowbarawards.com/briefing

Schedule a 1:1 call with Geno, the host: https://calendar.app.google/4H1BYQnDNTA8ANh99

Ready to break into the advertising world or start your own agency? Join us on this episode of the Breaking and Entering Advertising Podcast as we sit down with Thomas Brazier and Charlie Naus, the co-founders of Carson + Doyle, a Gen Z-focused creative agency.

From childhood friends to successful entrepreneurs, Thomas and Charlie share their journey from amateur rap artist and manager to agency founders. They discuss the importance of authenticity in marketing to Gen Z, the power of personal networks, and the necessity of adaptability and persistence in the advertising industry.

Whether you're an aspiring advertiser or a seasoned professional, this episode is packed with valuable insights and inspiration. Listen and learn!

C+D website: https://www.carsondoyle.com/

Join us for another Blueprint episode through the eyes of a current MSU senior. For this week’s topic she’ll be discussing her experience with mentorship, how she’s met her mentors, and why she thinks they are the most powerful thing a student can have. Additionally, she discusses networking, and how to reach out to industry professionals on LinkedIn and form real connections with others. 

Many of us have backward paths into the ad industry. Jason Gingold's move from aspiring actor to Head of Strategy at Mekanism is a journey worth listening to.

This week, Cooper Colvig and Jason break down the persistence, luck, curiosity, and kindness necessary to not only break into the industry, but leave advertising and marketing better than you found it.

It’s no secret our industry is built on understanding humans and pointing our imagination at solving their problems, but fostering a community that can do it day in and day out is no easy task.

Tune in to find out how Jason does it and maybe learn a few things about navigating your career along the way.

Ari Weiss is the Founder & Creative Chairman of Quality Experience. An independent creative agency based in New York City, built on the belief that experience is everything and everything is an experience.

After starting out at the famous Cliff Freeman & Partners, he worked his way through the advertising industry. In this episode, we catch up with Ari and learn about his transition from Global CCO of DDB Worldwide to founding his own agency.

He explains the role of creativity in driving business growth, the need for continuous innovation in advertising, the need for more humor in advertising, and the necessity of creating engaging content. 

Whether you're just starting out or in the C-suite, Ari's insights on creativity, leadership, and innovation offer valuable lessons for professionals at every level.

This week, Cooper Colvig dives deep into the importance of brand, the world of B2B, and marketing effectiveness.

Our guest is Mikayla Hopkins, Head of Brand at Tracksuit, a company revolutionizing brand tracking and reshaping consumer centricity.

They chat about her journey in marketing, how she landed in B2B SaaS, and the key effectiveness principles that are changing the game.

This episode is perfect for anyone curious about B2B marketing, or anyone who wants to unlock the "cheat codes" for marketing effectiveness.

Per the One Club Global Creativity Ranking, Lucas Ribeiro & Kazuo Kubo are the creative duo at the top of the list.

Today, they are working at McCann NY.

Host Geno Schellenberger asks them how they broke into advertising, made it to the top, and how aspiring advertisers can break in and thrive in this industry.

Listen and learn from the best.

Their portfolios: https://landk.work/

This week's Blueprint is through the eyes of current MSU student, Sydney Stephens. Listen along as she discusses the benefits of using A.I. to avoid creative block and improve your brainstorming process. Also discussed in this episode is how A.I. has impacted scriptwriting, directors' treatments, and storyboards. Learn more about improving your portfolio and widening your skillset by tuning into this episode. 

In this episode of ADjunct, Geno Schellenberger sits down with Vann Graves, Executive Director at VCU Brandcenter, to discuss what makes this graduate program stand out in marketing, branding, and advertising education. Vann highlights the unique aspects of VCU Brandcenter, including its focus on the craft, rigorous curriculum, and strong alumni network.

The conversation also dives into Vann's personal journey in advertising, the impact of COVID-19 on education, and the unparalleled support system the Brandcenter provides to its students.

Connect with Vann here: https://www.linkedin.com/in/vanngraves/

Cooper Colvig is back! With this week's guest.

He's the CCO at The Flower Shop, but it's not what you think. You won’t find any orchids or  tulips - this shop blooms with highly focused ads that people love and propel brands forward.

Al Merry, a multi-award-winning creative behind some of the most recognizable campaigns for Nike & Adidas, is the mastermind behind its creative.

Join us as Al discusses his unconventional path into advertising, the importance of sweating the small stuff l, and what's brewing in a unique flower shop in Manhattan's Bowery.

https://www.linkedin.com/company/flower-shop/

https://www.linkedin.com/in/alimerry/

Here it is. Handpicked by Gerry Graf himself, the Blue Crowbar award-winning campaign. The best in show. 

Blue Crowbar winners are invited on the podcast to speak, learn and network directly with the guest judge. 

We asked you all to develop a campaign that establishes Athletic Brewing as the beer brand that doesn’t let you miss out on taste, late nights, or the insanity alcohol tends to lead to.

Phil Serzo created the campaign: “The Beer that Saved Beer”.

View his winning work below:

https://www.crowbarawards.com/previous-winners

In this episode of the Breaking and Entering Advertising podcast, host Geno Schellenberger chats with Christoph Becker, Chief Creative Officer at Whalar Group. They uncover Christoph’s journey from industrial engineering to prominent roles in the advertising industry, finally discussing his current mission at Whaler. You will learn about Whaler’s unique role in the creator economy, The Lighthouse campuses, and Christoph’s insights on creativity, community, and the evolving advertising landscape.

Listen to Brian Bonilla, Senior Agency Reporter at Ad Age and Geno Schellenberger as they discuss Brian's experiences and key takeaways from the 2024 Cannes Lions Festival. Our hosts discuss everything from the top-notch croissants and rosé to the high-profile panels and celebrity encounters. Learn about the importance of networking, Gen Z creators' presence, and AI's role in the advertising industry. They also cover the highlights from Sport Beach and notable agency achievements. Whether you're an industry veteran or an aspiring advertiser, this episode offers valuable insights and a peek into the world of Cannes Lions.

Sydney Stephens in this episode of Blueprint as she shares valuable tips for creatives who don't have an internship but still want to build a strong portfolio. From networking on LinkedIn, pursuing passion projects, and independent studies, to attending external classes and participating in quarterly award shows, Sydney provides a variety of strategies to help you stay productive and create impressive work during the summer.

Sydney Stephens joins us for another week of Blueprint to discuss resumes and how to build a stand-out resume that will help you break into the industry. In this episode, she discusses Applicant Tracking Systems, fonts, and how to format a resume that will help you get hired. Listen along to hear advice that has been passed down from her professors at MSU and ensure that your resume is ready to go. 

Brand-side is our segment, which interviews the best marketing professionals in the business. You will hear marketing tactics, advice, and amazing stories to help you break into marketing. The guest, Samantha Siegal, is the Chief Marketing Officer (CMO) of Plezi Nutrition.

Co-founded by former First Lady Michelle Obama, PLEZi Nutrition is spearheading a revolution in how we make and market food and beverages for kids, prioritizing nutrition, taste, and truth.

Valentina is the benchmark for positive energy and how that helps you break into the career you love.

Valentina leads the marketing efforts at Ampersand Studios, an innovative, creative co-working and content studio in Miami's arts and entertainment district. Ampersand caters to creative professionals, offering flexible workspaces, private offices, an in-house production studio, and various equipment for creative projects.

As the first in-house marketing hire during a critical expansion phase, Valentina plays a key role in defining and communicating the Ampersand brand. Her responsibilities have been crucial as the company entered new markets, including a recent launch in Nashville.

It's her job to ensure that Ampersand's legacy in Miami is preserved while adapting to the needs and cultures of new communities.

Valentina's marketing strategy is creative and community-focused, with a strong passion for content marketing and community programming.

For this week's Blueprint episode, Michigan State student Sydney Stephens hops on to discuss portfolio basics. She answers some of the most common questions and concerns students have when it comes to building their own portfolio with advice that has been passed down from her professors. Questions regarding A.I., digital media, and passion projects will finally be answered; specific advice for art directors, copywriters, and non-creative students will be given as well.

In this episode of the Breaking and Entering Advertising Podcast, the host welcomes guest Kat Gordon, founder of the 3 Percent Movement and a seasoned creative director. They discuss the challenges and pathways for breaking into the advertising industry, focusing on nonlinear career paths and the importance of diversity in creative leadership. Kat shares her journey from starting in ad sales to becoming a change-maker addressing the gender disparity in advertising's creative director roles. She explains the inception of the 3 Percent Movement, aimed at increasing female representation in creative director positions from 3% by building a community and showcasing the business case for diversity and creativity. The conversation covers the impact of the 3 Percent Movement, including conferences and efforts to make the creative industry more inclusive. Kat also talks about transitioning to virtual events during COVID-19 and introducing a coaching coalition to support creative leaders. Advice for women aiming to enter the advertising field and the significance of company culture are also discussed.

00:00 Welcome to the Breaking and Entering Advertising Podcast

00:31 The Nonlinear Paths into Advertising

01:01 Introducing Kat Gordon and the 3% Movement

01:29 The Genesis and Impact of the 3% Movement

04:04 Expanding the 3% Movement: Conferences and Virtual Events

07:22 Evolving the 3% Movement: Coaching and Future Directions

10:52 Kat Gordon's Personal Journey into Advertising

17:38 Advice for Aspiring Creatives and the Importance of Company Culture

31:08 Final Thoughts and Where to Find More Information

Join us on the Breaking and Entering Advertising Podcast as we welcome Meg Farquhar and Kendra Schaaf from Schaaf. In this episode, they discuss their career journeys, starting and running Schaaf, and advice for aspiring advertisers. Learn about their experiences at top agencies like TBWA\Chiat\Day and Ogilvy, how they built Schaaf, and their thoughts on the evolving advertising landscape. Discover valuable insights for breaking into the industry and what it takes to succeed.

00:00 Welcome to the Breaking and Entering Advertising Podcast
01:09 Meet Kendra Schaaf: From Career Beginnings to Founding Schaaf
03:35 Meg Farquhar's Journey in Advertising
05:22 Early Roles and Career Insights
08:29 Building Schaaf: Vision, Mission, and Values
17:28 Branding and Positioning: Lessons from the Founders
23:50 Advice for Aspiring Advertisers
32:12 Closing Thoughts and Contact Information

In this episode of 'Breaking with Brian,' hosts Brian and his guest dive into the current state of diversity in the advertising industry. They discuss the 2023 trends, the impacts of recent Supreme Court rulings, and how various companies are scaling back their DE&I efforts. Special guest Lindsay Rittenhouse, Senior Reporter at Ad Age, joins to share her insights and findings from her latest article on diversity commitments and the industry's responses. They also cover new business initiatives, Gen Z opportunities in the writing field, and more. Tune in for an in-depth conversation on crucial advertising issues today.
00:00 Introduction and Lighting Troubles
00:48 Small Agency Awards and Judging
02:03 Work Wednesday Initiative
03:36 Special Guest Announcement
04:56 Gen Z Voices Series
08:51 Balancing Work and Personal Life
12:20 CMOs Taking Over Reviews
16:55 Acknowledging Industry Changes
18:32 Podcast Recommendations
20:55 Introducing Lindsay Rittenhouse
22:19 Diversity in Advertising: Current Challenges
24:08 The Impact of DE&I Cuts
36:05 Future of DE&I in the Industry
37:21 Conclusion and Final Thoughts

Oliver McAteer, a partner and the head of development at Mischief USA, a creative agency known for being one of the best shops today.

Oliver, a British native who has lived in the U.S. for the past eight years, shares his experiences from surviving an earthquake in New Jersey to his previous life in the UK, providing a glimpse into his background and personality.

Last week, Mischief won Most Effective US Agency and Most Effective Indy Agency at the Effies last week. If you check Oliver's LinkedIn, you will see the countless awards they have earned in the past 4-5 years of the agency's inception. And you will see his fun TikToks, which we love.

Connect with him!

https://www.linkedin.com/in/oliver-mcateer-aa8b8484/

Matt Rotondo holds the position of Head of Brands at Sugar23, a company that diverges from traditional advertising agencies by focusing on entertainment production and talent management. Unlike conventional ad firms, Sugar23 specializes in integrating brands into media through creative partnerships and projects that range from TV shows and movies to talent collaborations.

Their innovative approach to brand integration within entertainment sets Matt Rotundo and Sugar23 apart in advertising, transcending the typical bounds of product placement. 

This episode features a comprehensive discussion of controversial ads in the advertising industry, focusing on Apple and Bumble's recent campaigns.

Brian Bonilla and Geno Schellenberger explore the nuances of each controversy, the public's reaction, and the lessons to be learned for advertisers. They are joined by Tim Nudd, the Creativity Editor at Ad Age, who shares his insights on the matter. The episode delves into the specifics of Apple's controversial ad, which showcases product thinness, and Bumble's campaign, which faced backlash for handling gender politics. 

00:00 Intro

00:45 Diving into The Ads with Tim Nudd

01:05 Exploring the Apple Ad Controversy

02:30 The Creative Process and Industry Insights

06:25 Tim Nudd Shares His Experience and Perspective

07:51 Analyzing the Backlash and Apple's Response

17:13 Reflections on Advertising Creativity and Strategy

18:49 Decoding the Apple Ad Controversy

19:40 The Ripple Effect: Media Coverage and Public Reaction

20:49 Exploring Cultural Forces and AI's Impact

22:51 Samsung's Creative Counterattack

30:36 The Bumble Ad Controversy

37:36 Learning from Advertising Mistakes

This podcast episode features your accomplice, Geno Schellenberger interviewing Dave Reidy, Managing Director and Chief Creative Officer at Havas Life Chicago, in person at the Havas Chicago office. Dave shares his journey into healthcare advertising, emphasizing the unique challenges, rewards, and the importance of creativity within the sector. The conversation covers topics such as maintaining passion, breaking into the industry, managing projects under regulatory constraints, and the role of creativity in healthcare advertising. 

Dave also provides advice for those looking to enter the field, discusses the collaborative culture at Havas, and shares personal anecdotes about his background in creative writing and his involvement in producing a short film. The episode encourages listeners to connect with industry professionals and emphasizes the value of creativity and human purpose in advertising.

00:00 Introduction to the Podcast and Guest Dave Reidy

00:43 Dave Reidy's Journey into Healthcare Advertising

01:14 The Creative and Collaborative Culture at Havas

01:42 Breaking into Healthcare Advertising: Insights and Advice

04:13 Dave Reidy's Role and the Essence of Havas Health and You

07:36 The Transition from Sports to Healthcare Advertising

10:13 The Unique Challenges and Rewards of Healthcare Advertising

14:38 Case Studies and the Impact of Advertising in Rare Diseases

25:05 Advice for Aspiring Healthcare Advertising Professionals

31:13 Dave Reidy's Personal Journey and Creative Endeavors

36:30 Conclusion and How to Connect with Dave Reidy

This podcast episode deviates from the usual guest interviews to introduce 'blueprint,' a segment that provides deep-dive advice on specific topics in the advertising industry based on listener inquiries. 

The host, Geno Schellenberger, shares personal experiences and strategies on preparing for job interviews, emphasizing the importance of thorough company research and presenting oneself confidently.

Insights on what employers look for during interviews, how to stand out by discussing the company's work and campaigns, and tips for each stage of the interview process are offered. The discussion highlights the pivotal role of aligning personal values with company goals to succeed in securing a job in advertising.

00:00 Introduction to the Podcast and Blueprint Series

00:40 First Solo Episode: Navigating the Mic Alone

01:01 Mastering the Interview: Personal Success Story

03:51 Deep Dive into Interview Preparation Strategies

05:36 Elevating Your Interview Game: Advanced Tips

07:13 Wrapping Up: Key Takeaways and Support Offer

The goal of this podcast is to help you break in and thrive in advertising. And Marketing. And heck, maybe to help you become a CEO. 

Welcome back to breaking and Entering brand-side. We interview the best folks who work in creative communications directly for businesses. Not agencies. Although we love agency folks too. 

Today, we learn from Gertrude Allen, CEO of Lola Dating, a new dating app that addresses the common issues found in existing dating platforms, such as swiping fatigue and ineffective communication.

Gertrude discusses Lola's unique features, such as a calendar system for scheduling dates and a feedback mechanism to improve matches over time.

Listen if you're looking for love. Or if you're looking to break in and or thrive in advertising. 

Breaking with Brian: Episode 6 - "Agency" Rebrand

Brian Bonilla, Senior Agency Reporter at Ad Age and Geno Schellenberger, Associate Director of Growth and Comms at Havas Chicago, discuss the developing stories of the advertising world, focusing on the significant shift from traditional agencies to a variety of new models, including consultancies and creative transformation companies. They explore the real-world implications of this change for talent acquisition, client relationships, and overall strategy. 

They touch upon recent industry events like the Kendrick-Drake beef, their preferences in music and the creative world, and the recognition of excellence in the industry through awards like the Ad Age gala. They also reflect on the confusion these industry shifts cause among professionals and students alike, suggesting a focus on skill and passion over titles and terminologies. 

Additionally, they humorously propose setting up their own agency, emphasizing creativity and quick, impactful solutions. The episode rounds off with more personal anecdotes and light-hearted banter about preferences in music, food, and hypothetical scenarios, ensuring an entertaining dialogue on the future of advertising.

00:00 Welcome to Episode Six: A Casual Sunday Chat

00:37 Kendrick vs. Drake

01:52 Ad Age Gala Highlights and Industry Awards

07:40 Exploring the Ad Industry's Latest Buzzword: 'Agency'

16:02 The New Agency Model: Consulting Meets Creativity

20:15 Revamping Agencies for the Modern Era

20:53 The Birth of a New Agency Model

21:53 The Shift in Client Expectations

22:26 The Identity Crisis Among Agencies

23:18 Brainstorming a Unique Agency Concept

25:53 The Future of Creative Careers

28:31 Creating Our Own Agency: A Hypothetical Exercise

29:14 Reflecting on Industry Changes and Personal Preferences

31:56 Closing Thoughts and Future Plans

Celebrating all the side projects created by folks in advertising. 

From Vomit Comics, an advertising video game, to even this podcast, Josh Weiss and Sunita Deshpande have been celebrating the extremely creative and meaningful side projects from the minds of those who create ads for a living. 

It's essential to study ads and what's being covered in the ad trades, but it's also important to stay in tune with culture and to flex your creativity, and side projects are a great way to do that. 

Josh Weiss and Sunita Deshpande join this episode to talk about The Side Show and how students can get inspired by the site's gallery of projects. 

Brian Bonilla, a senior agency reporter at Ad Age, returns to discuss recent happenings and insights within the advertising industry alongside Geno Schellenberger.
They dive into the current trend of rapidly emerging ad agencies and explore the factors contributing to this phenomenon, including the strategy of niching down to cater to specific market segments like Gen Z and local businesses. The conversation also touches on significant developments, such as a notable lawsuit involving the closure of the Butcher Shop agency.
The discussion spans various informative segments, including 'Agency Headline of the Week,' 'Gas or Pass,' and special topics on the role of AI in creative processes and insights into how advertising reviews work. This episode offers students and aspiring advertisers valuable advice on navigating and thriving in the advertising industry by staying informed and seizing opportunities.

Dr. Karen Freberg on Bridging the Gap between Academia and Industry.

In this episode, Dr. Karen Freberg shares her experiences as a professor in strategic communications at the University of Louisville. She highlights her approach to teaching and her role in managing a student-run strategic communications agency. She discusses how she focuses on bridging the gap between academia and the industry and why she champions her students to take ownership of their learning. Additionally, Dr. Freberg shares examples of how her students have benefited from personal branding and real-world experience, including opportunities to work with esteemed companies and on high-profile events.

00:00 Introduction and Welcome

00:50 Getting to Know Dr. Karen Freberg

01:28 Bridging the Gap Between Academia and Industry

02:18 The Journey of a Student Athlete

03:27 Discovering Public Relations

05:19 The Importance of Personal Branding

08:16 Success Stories: From Students to Professionals

12:46 The Power of Passion and Initiative

19:40 The Struggles and Joys of Advertising

20:09 The Importance of Creativity in Strategic Communication

21:25 The Journey of Building a Student Agency

21:55 The Challenges and Triumphs of Launching a Student Agency

22:17 The Role of Students in Shaping the Agency

24:40 The Growth and Success of the Student Agency

25:32 The Impact of the Student Agency on the Community

32:07 The Future of the Student Agency

33:48 The Role of Podcasts in Student Learning

36:48 The Impact of Teaching on Students

37:37 Connecting with Karen Freberg

This week, we interviewed Eric Segal and Brett Banker, founders of X&O, a unique company that defies the traditional advertising agency framework.

Operating from New Jersey, Segal and Banker discuss their long-term partnership, the genesis of X&O, and how their model differentiates from typical agencies by focusing on employing a network of experts and officers for specific client challenges. They dive into the principles of agility, expertise, and speed in delivering strategic and creative roadmaps for clients, emphasizing their no-hierarchy, project-based approach.

X&O collaborates with clients and other agencies, often working anonymously to solve complex problems quickly and efficiently. The discussion also covers how X&O’s model could impact aspiring advertisers and the evolving landscape of the advertising industry.

00:00 Welcome to the Breaking and Entering Advertising Podcast

00:23 Introducing X&O: A New Breed of Agency

02:52 The Unique Model of X&O Explained

04:14 The Expertise and Structure of X&O

07:22 Collaboration and Project Dynamics at X&O

09:59 The Anonymity Principle and Creative Process

13:17 Client Projects and Showcasing Work

16:16 Reflecting on Creative Control and Validation

18:54 Unlocking the Talent Pool: The Shift in Advertising Talent Dynamics

20:04 The Pandemic's Impact on Work-Life Balance and Talent Mobility

21:00 Breaking and Entering: A New Era for Aspiring Advertisers

24:16 From Traditional Paths to New Opportunities: Personal Career Journeys

27:50 The Power of Asking and the Importance of Instinct in Advertising

31:30 Exploring New Business Models and the Future of Agency Pitches

34:06 Final Thoughts and How to Connect

Lauren King, Director of Brand Marketing at Wolverine Boots & Apparel, conducts a hall of fame episode this week on Breaking and Entering Brand-Side.

She takes us through her inspiring journey from internships at the Detroit Zoo and WNBA, navigating through a PR agency, to her pivotal role in transforming a startup into a national phenomenon.

You will hear how facing the 2008 Recession, a chance Craigslist find, and a strategic move to Wolverine Worldwide shaped her career.

Lauren’s story is a masterclass in seizing opportunities, the power of perseverance, and the continuous pursuit of growth.

LinkedIn: https://www.linkedin.com/in/laurenshieldking/

This episode of the Breaking and Entering Advertising Podcast features a deep dive into the advertising world with Tim Roan, Chief Creative Officer at McGarrah Jessee, an independent agency based in Austin, Texas. Roan shares his journey from agency side to client side at Lyft and back into the agency world with Magera Jesse. He discusses the evolution of advertising in the context of remote work, the importance of nurturing early talent, and offers advice for those looking to break into the industry. The conversation covers McGarrah Jessee's unique approach to creativity and client relationships, highlighting successful partnerships with brands like Yeti, Deep Eddie Vodka, and more. Roan emphasizes the significance of creating a fun working environment and fostering a culture that prioritizes creativity and human connections over business constraints.

In this episode of the Breaking and Entering Advertising Podcast, host Geno Schellenberger talks with Olivia Morley, a senior advertising reporter at Adweek, about the challenges and solutions for students and aspiring advertisers looking to enter the industry. The main point of discussion is the Rising Marketer's Guide, which she reports on consistently.
She shares her initiative to compile and disseminate valuable resources for newcomers, such as internship and fellowship programs that need broad exposure. She emphasizes the significance of these opportunities for career development, especially for underrepresented groups, and discusses her series on the Adweek blog, Agency Spy, which profiles various advertising programs. Special attention is given to the diversity of these programs and how they cater to different levels of commitment and learning needs. Morley's goal with this series is to demystify the path into advertising, increase successful application rates, and ensure the right fit between candidates and programs.

00:00 Welcome to the Podcast & Honeymoon Excitement
00:30 The Journey of a Belated Honeymoon
01:21 Unplugging for a Beach Getaway
02:10 Revisiting Olivia's First Podcast Appearance
02:22 Olivia's Role at Adweek & The Power of Networking
04:12 Introducing a New Segment: Break-In Tools
05:03 The Genesis of a Resourceful Series for Aspiring Advertisers
08:30 Diving Deep into Agency Fellowship Programs
11:20 The Vision Behind the Series & Its Impact
16:07 How to Access the Rising Marketers Guide & Closing Thoughts

Back to Brand-Side.

This episode dives deep into Shure Incorporated, a brand our team at Breaking and Entering is incredibly passionate about, with insights from Garrison Krotz.

Garrison is an Associate Manager of Global Media Relations at Shure Incorporated.

Garrison talks about his journey from PR Agency Ketchum to Shure, blending professional growth with personal passions.

We discuss the importance of networking and connecting with industry professionals to navigate career transitions!

Aaron Starkman is the Global Chief Creative Officer at Rethink. And Partner.

He's really good at advertising.

Aaron's brilliance has catapulted Rethink to the forefront of the advertising world, earning titles like Ad Age's Creative Agency of the Year, Campaign Magazine's Global Independent Agency of the Year, and numerous Cannes Gold Lions.

But Aaron's journey wasn't always lined with accolades. He faced job losses and challenges that tested his resilience and creativity. You'll hear how Aaron turned setbacks into stepping stones, leading to groundbreaking work and industry-wide recognition.

His story is a testament to the power of perseverance and innovative thinking in advertising.

Connect with him on LinkedIn:

https://www.linkedin.com/in/aaron-starkman-5833b047/

In Episode 4 of Breaking with Brian Bonilla, hosts Brian Bonilla (Senior Reporter at Ad Age) and Geno Schellenberger (Comms Lead at Havas Chicago) dive into a range of topics, including the success of Havas Chicago's Wayfair campaign, the dynamics of the advertising industry, and recent trends in hiring creators within agencies.

They discuss the significant impact of executive moves in advertising and the rise of AI interns in agencies. The episode also covers the effects of mergers, acquisitions, and partnerships on mid-sized agencies, highlighting the changing nature of agency sizes and client project approaches.

NHL, NBA, NFL, MLB. You know these, but do you know PBR?

It's time to learn about professional bull riding with our guest, Tripp Wheat, Director of Sales at Professional Bull Riders, LLC (PBR), on Breaking and Entering Brand-side.

Tripp is revolutionizing PBR by drawing in diverse partners and widening the sport's appeal far beyond its traditional audience.

Hear how strategic partnerships propel PBR into new markets and catch Tripp's expert advice for marketers aiming to leave their mark.

Listen for an episode packed with insights and strategies that are shaping the future of sports marketing.

Breaking Down Ad Age's A-List 2024

This episode features a discussion between Brian Bonilla (Senior Agency Reporter at Ad Age) and Geno Schellenberger (Comms lead at Havas Chicago), breaking down Ad Age's prestigious A-list of top advertising agencies for 2023. They provide insights into the selection process, emphasizing the list's significance in the industry, including categories like the top 10 agencies, standouts, and the best in specific areas such as agency culture.

They highlight notable agencies such as Mischief and Highdive and discuss the impact of receiving this accolade. They dive into the implications for aspiring advertisers, suggesting leveraging this list to learn about and enter the industry.

00:00 Special Episode Alert: The A-List Reveal

02:10 Unveiling the A-List: The Top Agencies of the Year

08:07 Deep Dive into the Top 10 Agencies of 2023

19:13 Exploring the Top 5 Agencies and Their Impact

24:22 Exploring the Success of Goodby and Mischief25:15 The Rise of Mischief: A Deep Dive

26:16 The Story of Greg Han and the Impact of NFA

28:47 Unveiling the Strategy Behind Mischief's Success

32:39 Spotlight on Independent Agency of the Year

36:11 Exploring In-House Agency Excellence with Yeti

43:18 Agency Executive of the Year: A Story of Resilience

48:23 Wrapping Up: The Power of Brand and Agency Recognition

We have one of my favorite brands in the world, LinkedIn.

Kim Biason Chitra is Director, Global Brand Marketing at LinkedIn.

From breaking into the agency side to attending Northwestern University's Kellogg School of Business to earn her MBA, I asked her why she jumped from the agency to the brand side. I asked her about her MBA experience.

We learn about life on the other side and how she and her team at LinkedIn are bridging the gap between marketing and advertising.

In this episode of 'Breaking with Brian Bonilla,' Geno Schellenberger and Brian Bonilla discuss advertising stuff, including the recent merger between Barkley and OKRP to form BarkleyOKRP and the implications for the advertising industry. They discuss the importance of supporting neurodiverse employees in the workplace and share strategies agencies implement to create more inclusive environments. Additionally, the episode explores the challenges faced by students and recent graduates in finding jobs within the advertising industry, offering insights and advice on navigating these difficult times. A special guest joined the conversation, shedding light on her reporting on these critical industry issues.
00:00 Introduction and Catching Up
02:28 Agency Headline of the Week
10:36 Rapid Fire Headlines
22:33 Special Guest Introduction
22:52 Conversation with Special Guest
23:33 Discussing Neurodiversity in Agencies
24:17 Challenges Faced by New Graduates in Advertising
33:08 Advice for Breaking into the Industry
39:48 Closing

Nerding up and knowing the industry is one of the best ways to break into advertising. And, of course, to thrive in it.

This week, we learn from Kyle O'brien. Kyle is an Agencies Reporter and AgencySpy Editor at Adweek.

He emphasizes the benefits of starting in an agency, where one can learn important aspects of the advertising process in a supportive environment. His discussion about the evolving landscape of advertising, including the role of AI, offers a realistic yet optimistic view of the industry's future.

Blueprint by Breaking and Entering is a deep dive into various topics within marketing communications. Episodes range from 5 minutes to 5 hours.

Today, we feature Ty Gates from Mother USA. Ty is the Communications Director at Mother. Geno Schellenberger leads Comms at Havas Chicago. They discuss breaking into agency comms, new biz, PR and more.

If an episode doesn't suit you, share it with someone who might find it useful.

DM us with content ideas or your burning questions needing a blueprint.