421 avsnitt • Längd: 40 min • Veckovis: Tisdag
Connecting the Advertising and Marketing World, One Heist at a Time
We bridge gaps across the industry—connecting agencies with brands, production houses with agencies, and aspiring talent with recruiters. Whether you’re a marketing executive seeking the perfect agency partner or someone aiming to break into the field, this podcast helps you pull off your ultimate heist.
With over 150,000 listeners, we explore the people, culture, and insights shaping advertising and marketing. Tune in to conversations that break down barriers and open doors.
The podcast Breaking and Entering Advertising Podcast is created by Breaking and Entering Media. The podcast and the artwork on this page are embedded on this page using the public podcast feed (RSS).
Hal Curtis, Creative Director at Bespoke Brand Communications and longtime creative force behind iconic campaigns at Wieden+Kennedy, reveals what it takes to create advertising that truly moves people. With an award-winning portfolio that includes work for Nike, ESPN, Coca-Cola, and more, Hal shares how to craft emotionally resonant stories that stand the test of time. He breaks down his philosophy on curiosity, integrity, and why meaningful work starts with being deeply human. With seven Emmy nominations and three wins for Best Commercial of the Year, Hal’s legacy is proof that purpose and emotion are the ultimate creative tools.
Connect with Hal: https://www.linkedin.com/in/hal-curtis-4a0305337/
Follow Breaking and Entering on LinkedIn for Daily Ad News: https://www.linkedin.com/company/breaking-entering-podcast/posts/?feedView=all
Jo Hayes, Executive Director of Strategy at Barbarian, never set out to be a strategist - but her unconventional path prepared her for it in ways she never expected. In this episode, Jo shares how running a dance studio in Hoboken taught her the fundamentals of business, data analysis, and client management. She discusses how every job she landed in advertising came through networking, emphasizing the importance of staying connected and always taking the call. Jo also reveals what she looks for when hiring strategists, why resumes don’t tell the full story, and how continuous learning is key to thriving in the industry.
Connect with Jo: https://www.linkedin.com/in/jomfhayes/
Follow Breaking and Entering on LinkedIn for Daily Ad News: https://www.linkedin.com/company/breaking-entering-podcast/posts/?feedView=all
Welcome to March Adness, our first-ever Agency Tagline Tournament. Inspired by the madness of March and the creativity of our industry. Joined by Ad Age’s Brian Bonilla, we put 32 real agency taglines head-to-head to see which ones stand out, resonate, and stick. From indie upstarts to iconic global shops, nothing is off limits as we break down what makes a great agency Tagline. Brackets were built. Bold choices were made. And it was all in good fun.
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The Crowbar Awards celebrate the brightest young minds in advertising, and this quarter’s winners - Alex Ward, Joe Wint, and Joy Zhou - are shaking up the industry. Their innovative campaign for AMC Theaters redefines audience engagement with interactive billboards and a fan-driven concessions model. In this episode, guest judge Nils Leonard, founder of Uncommon Creative Studio London, unpacks why their radical thinking stood out and how aspiring creatives can push beyond traditional advertising.
Connect with Alex: https://www.linkedin.com/in/alex-ward-7b7898215/
Connect with Joe: https://www.linkedin.com/in/joe-wint-155b6a23b/
Connect with Joy: https://www.linkedin.com/in/joy-zhou-/
Connect with Nils: https://www.linkedin.com/in/nils-leonard-373b2b3/
Follow Breaking and Entering on LinkedIn for Daily Ad News: https://www.linkedin.com/company/breaking-entering-podcast/posts/?feedView=all
Dustin Tomes, CCO at TBWA\Chiat\Day New York, takes us through his journey from Crispin Porter + Boguski to leading a top creative agency. He shares lessons from working alongside industry leaders like Alex Boguski and David Droga, the role of resilience in career growth, and why creativity should be at the core of every discipline. Dustin discusses his leadership philosophy - being “hard on work, easy on people”- and the importance of fostering a culture where great ideas thrive. He also offers a behind-the-scenes look at major campaigns like Hilton’s “Stay” and LG’s rebrand, balancing work and family, and his vision for the future of TBWA\Chiat\Day New York.
Connect with Dustin: https://www.linkedin.com/in/dustintomes/
Follow Breaking and Entering on LinkedIn for Daily Ad News: https://www.linkedin.com/company/breaking-entering-podcast/posts/?feedView=all
In this episode, Tori Nygren, Co-Founder and Executive Creative Director of Hogwash Studios, shares her journey from starting as an assistant at Droga5 - without attending portfolio school - to leading a hybrid creative agency and production company. She discusses how her time at Uber shaped her entrepreneurial mindset and how Hogwash blends creative strategy with hands-on production for clients like Airbnb and World Central Kitchen. Tori also offers practical advice on breaking into advertising, navigating your first on-set production, and why persistence and understanding both creative and business roles are key to success.
Connect with Tori: https://www.linkedin.com/in/tori-nygren/
Follow Breaking and Entering on LinkedIn for Daily Ad News: https://www.linkedin.com/company/breaking-entering-podcast/posts/?feedView=all
In this episode, we sit down with Marla Kaplowitz, CEO of the 4A’s (American Association of Advertising Agencies). Marla shares invaluable advice for aspiring and mid-level advertising professionals - from finding mentors and sponsors to embracing risks that accelerate career growth. We also dive into how the 4A’s supports agencies and individuals through resources, training, and industry insights. Whether you’re looking to land your first job, climb the ranks, or understand how to evaluate potential agencies, this episode is packed with actionable takeaways to help you thrive.
Connect with Marla: https://www.linkedin.com/in/marla-kaplowitz-29113821/
Follow Breaking and Entering on LinkedIn for Daily Ad News: https://www.linkedin.com/company/breaking-entering-podcast/posts/?feedView=all
In this episode, we sit down with Fabio Ruffet, Vice President of Creative Brand and Content at Mars Wrigley. Fabio reveals how he transitioned from brand marketing at Bristol Myers Squibb to leading groundbreaking campaigns like Dove’s “Real Beauty” at Ogilvy, before returning to the brand side with Bacardi and now Mars Wrigley. He breaks down how his team balances long-term brand planning with fast, culturally responsive activations, and how working with agency partners like BBDO and adam&eveDDB helps bring iconic brands like Twix, Snickers, and M&M’s to life. Fabio shares how you can connect with him and what it takes to thrive in today’s fast-paced marketing landscape.
Connect with Fabio: https://www.linkedin.com/in/fabioruffet/
Follow Breaking and Entering on LinkedIn for Daily Ad News: https://www.linkedin.com/company/breaking-entering-podcast/posts/?feedView=all
In this episode, Peter Bray, founder and ECD of Bray & Co, discusses how his agency prioritizes inspiration to fuel creativity. He explains the shift from traditional "magic box" solutions to collaborative, ongoing partnerships with clients, where the goal is to inspire and challenge brands to think differently and create lasting impact. Peter explains the agency's philosophy of inspiring not just the client, but the entire company.
Connect with Peter: https://www.linkedin.com/in/peteralexbray/
Follow Breaking and Entering on LinkedIn for Daily Ad News: https://www.linkedin.com/company/breaking-entering-podcast/posts/?feedView=all
In this episode, Marcelo Kertesz, CMO of Manscaped, shares his journey from product design school to leading one of the most disruptive brands in men's grooming. He reveals how, during COVID, he took the initiative to propose a complete rebrand for Manscaped, which ultimately helped reshape the brand’s identity. Marcelo delves into the balance between creativity and strategy, the importance of team collaboration, and how Manscaped continues to push boundaries in branding and marketing.
Connect with Marcelo: https://www.linkedin.com/in/marcelo-kertesz-9a1b4a/
Follow Breaking and Entering on LinkedIn for Daily Ad News: https://www.linkedin.com/company/breaking-entering-podcast/posts/?feedView=all
In this powerful episode, we go Behind the Work of The Missing Issue, a groundbreaking collaboration between Havas New York, Us Weekly, and The Harris Project. Executive Producer Josh Kornrich and Harris Project Founder Stephanie Marquesano join us to share how this campaign reframes the way media reports on celebrity overdoses by spotlighting co-occurring disorders and the intersection of mental health challenges and substance use issues.
See and purchase The Missing Issue here: https://magazineshop.us/products/us-weekly-exclusive-the-missing-issue and follow the Harris Project’s mission at https://theharrisproject.org/.
In this episode, we talk with Graham North, Co-Founder and Chief Strategy Officer at nice&frank, an independent agency built on radical honesty and transparency. Graham shares his journey from journalism and startups to advertising, detailing how his Brand Camp initiative at Goodby Silverstein & Partners laid the foundation for his agency’s bold, no-BS approach.
In this conversation, we cover:
The freedom and challenges of running an independent agency
The importance of balancing confidence with humility
Why honest conversations lead to braver, better creative work
Connect with Graham: https://www.linkedin.com/in/grahamnorth1/
Follow Breaking and Entering on LinkedIn for Daily Ad News: https://www.linkedin.com/company/breaking-entering-podcast/posts/?feedView=all
In this episode, Pedro Lerma, CEO and Founder of LERMA, shares his path into advertising - from creating a bold Ad Age mock-up to landing a role at The Richards Group and eventually launching his own independent agency. With clients like Avocados from Mexico, The Home Depot, and Salvation Army, Lerma has built a purpose-driven agency that blends creativity with impact. Whether you're breaking into advertising or aiming to lead, Pedro’s insights on leadership, risk-taking, and agency culture are invaluable.
Connect with Pedro: https://www.linkedin.com/in/pedro-lerma-964142/
Follow Breaking and Entering on LinkedIn for Daily Ad News: https://www.linkedin.com/company/breaking-entering-podcast/posts/?feedView=all
Nadja Bellan-White, Group CEO of M+C Saatchi North America, shares why bravery is the biggest trait separating great CMOs from the rest. From transforming global brands like Unilever and Coca-Cola to restructuring an entire country’s reputation, Nadja reveals how companies can reclaim cultural power and adapt to today’s business challenges. She also breaks down what makes M+C Saatchi the agency of choice for brands that want to shake things up. Reach out to [email protected] to connect.
Connect with Nadja: https://www.linkedin.com/in/nadja-bellan-white-she-her-ella-b281b84/
Follow Breaking and Entering on LinkedIn for Daily Ad News: https://www.linkedin.com/company/breaking-entering-podcast/posts/?feedView=all
Stevie Archer, Chief Creative Officer of M+C Saatchi North America, dives into the secret to creating work that gets people talking. She shares how to turn brands into cultural powerhouses, her strategy for breakthrough creative, and why Nike, Iceland, and other top brands dominate culture. Plus, her one question that unlocks creative blockages instantly. Reach out to [email protected] to connect.
Connect with Stevie:https://www.linkedin.com/in/steviearcher/
Follow Breaking and Entering on LinkedIn for Daily Ad News: https://www.linkedin.com/company/breaking-entering-podcast/posts/?feedView=all
Alexandra Osorio, Regional MD of Influencer Engagement and Culture at M+C Saatchi Group, breaks down how brands can harness culture and influencer marketing to build deep consumer connections. She shares insights on authenticity vs. trends, what brands keep getting wrong, and how influencer strategy is evolving in 2025. If you want to stay ahead in culture, this episode is a must-listen. Reach out to [email protected] to connect.
Connect with Alexandra: https://www.linkedin.com/in/alexandraosorio/
Follow Breaking and Entering on LinkedIn for Daily Ad News: https://www.linkedin.com/company/breaking-entering-podcast/posts/?feedView=all
In this episode, we sit down with Justin Hooper, SVP and Head of Creative at Wpromote, to explore the intersection of creativity and performance marketing. Justin shares his unique career journey - from working at creative agencies to leading the charge in performance marketing. He breaks down the marketing funnel, explains how brands can successfully blend creativity with data-driven strategies, and shares invaluable advice for those looking to break into the industry.
Connect with Justin: https://www.linkedin.com/in/justinmhooper/
Follow Breaking and Entering on LinkedIn for Daily Ad News: https://www.linkedin.com/company/breaking-entering-podcast/posts/?feedView=all
In this episode, we sit down with Adam Weil, Director of Partnerships at White Rabbit Group, to uncover the secrets behind building strong agency partnerships. Adam shares his journey from launching a t-shirt brand in college to running a successful design agency and ultimately merging with White Rabbit.
In this episode we cover:
How agencies can deliver high-quality digital products
Why quality assurance is non-negotiable
How CRM skills can be a game-changer for your career
Connect with Adam: https://www.linkedin.com/in/adam-weil/
Learn more about White Rabbit Group: https://whiterabbit.group/
Brian Bonilla, Senior Reporter at Ad Age, joins Geno & Jack at the B&E HQ to break down the 2025 A-List. He dives into the top agencies, the selection process, and what it takes to make the cut. Plus, we highlight standout categories and industry trends shaping the future of advertising. Tune in for an inside look at one of the most coveted rankings in the business!
This week, we dive deep into the independent agency mindset with John “JP” Petty III, Founder & Executive Creative Director of 14th and Market. After a career working at Translation, United Masters, and Wieden+Kennedy, JP set out to build an agency that tells authentic stories, shapes culture, and creates work that makes people ask, ‘Is that an ad?’
In this conversation, we cover:
The transition from ad industry leader to indie agency founder
How JP built Bodega at Wieden and Kennedy and what it taught him about leadership
The unique challenges & advantages of running an independent agency
Why culture is the key to creative success - and how 14th and Market is shaping it
Key lessons for breaking into advertising & standing out in today’s industry
Connect with JP: https://www.linkedin.com/in/jpettyiii/
Follow Breaking and Entering on LinkedIn for Daily Ad News: https://www.linkedin.com/company/breaking-entering-podcast/posts/?feedView=all
In this episode, Marcus Fisher, CEO of Carmichael Lynch, shares his unconventional journey from public policy to leading one of the most respected agencies in advertising. With years of experience shaping brands like Subaru and Harley-Davidson, he knows what it takes to build a strong agency culture and create impactful work. Whether you're aspiring to break into advertising or looking to level up in your career, Marcus' advice is invaluable for both newcomers and mid-career professionals.
In this episode, we cover:
How he transitioned into advertising through persistence and strategic networking
What makes Carmichael Lynch’s culture a key factor in its long-term success
The importance of fostering personal passions for professional growth
Why aspiring strategists should think beyond advertising to stand out in the industry
Connect with Marcus: https://www.linkedin.com/in/marcus-fischer-02322a5/
Follow Breaking and Entering on LinkedIn for Daily Ad News: https://www.linkedin.com/company/breaking-entering-podcast/posts/?feedView=all
We spent two days inside Colle McVoy, an agency known for its integrated approach, standout creative work, and a remarkable 90% employee retention rate. In this episode, Gina Gray (Chief Growth Officer) and John Doyle (Chief Strategy Officer) break down what truly makes an agency integrated, how they win and retain clients like Value City Furniture and Lazy Boy, and why their Collective Method sets them apart in the industry. Whether you're an ad fan, brand marketer, or looking to break into the business, this episode is packed with insights you won’t want to miss.
Connect with John: https://www.linkedin.com/in/doylejohn/
Connect with Gina: https://www.linkedin.com/in/gina-gray-2019/
Follow Breaking and Entering on LinkedIn for Daily Ad News: https://www.linkedin.com/company/breaking-entering-podcast/posts/?feedView=all
Welcome to the grand finale of Indie Week!
Today, we’re closing out an incredible week of conversations with Matt Heath, Founder & Chief Creative Officer of Partyland - the agency built on the philosophy of having fun for a living.
In this episode, Matt shares:
Why he doesn’t consider himself an "ad person"- but a creative first.
His wild journey from musician to advertising, with a detour writing for Eastbound & Down.
How Partyland attracts clients who "get it" - and filters out those who don’t.
The real meaning of independence in today’s agency world -and why he believes some agencies are stretching the definition.
The biggest mistake young creatives make: Chasing money instead of learning.
If you’ve ever wondered what true creative freedom in advertising looks like - this episode is for you.
Connect with Matt: https://www.linkedin.com/in/matt-heath-105166140/
Follow Breaking and Entering on LinkedIn for Daily Ad News: https://www.linkedin.com/company/breaking-entering-podcast/posts/?feedView=all
INDIE WEEK continues with a masterclass in creative independence. Today, we’re joined by Joel Holtby, Co-Founder & CCO of Courage, the Canadian indie agency making bold moves and redefining how brands connect with culture.
In this episode, Joel shares:
Why independent agencies provide more creative autonomy
The entrepreneurial mindset behind launching Courage
Why brands should partner with indie agencies for culture-defining ideas
Advice for creatives on navigating the indie vs. holding company agency path
Presented by Blood, Sweat & Tears - your indie agency growth partner. Learn more at bloodsweatandtears.co
Connect with Joel: https://www.linkedin.com/in/joelholtby/
Follow Breaking and Entering on LinkedIn for Daily Ad News: https://www.linkedin.com/company/breaking-entering-podcast/posts/?feedView=all
INDIE WEEK continues with a first-ever double feature - bringing together two powerhouse indie agency founders for a deep dive into the independent agency mindset.
Dana Lytle, Founder & CEO of Planet Propaganda, and Charlie Naus, Co-Founder & Managing Director of Carson+Doyle, sit down to unpack what it means to stay independent in today’s ever-evolving advertising landscape.
In this candid conversation, we cover:
The biggest advantages of staying indie - why it’s a superpower today
The challenges of growing an agency - from starting in their 20s to leading successful shops
The creative freedom that indie agencies have over holding company networks
How Planet Propaganda helped define ‘Freaky Fast’ for Jimmy John’s
How Carson+Doyle is shaping the future of Gen Z marketing with clients like Spotify & Tinder
The mindset required to sustain agency success for 3+ decades
If you’ve ever considered starting your own agency, this episode is a must-listen.
Presented by Blood, Sweat & Tears - your growth partner for scaling indie agencies. Learn more at bloodsweatandtears.co
Connect with Dana: https://www.linkedin.com/in/dana-lytle-8269283/
Connect with Charlie: https://www.linkedin.com/in/charlie-naus/
Follow Breaking and Entering on LinkedIn for Daily Ad News: https://www.linkedin.com/company/breaking-entering-podcast/posts/?feedView=all
INDIE WEEK continues with Foul Mouth Creative - an indie agency breaking all the traditional rules.
Jourdan Huys & Rachel Carlson, Co-Founders of Foul Mouth Creative, share how they left traditional agencies to build a bold, no-BS creative shop.
In this episode, we cover:
How creative intuition drives their best work
Why independent agencies are thriving in today’s advertising world
Why brands should ditch the holding company bureaucracy
Presented by Blood, Sweat & Tears - your indie agency growth partner. Learn more at bloodsweatandtears.co
Connect with Jourdan: https://www.linkedin.com/in/jourdanhuys/
Connect with Rachel: https://www.linkedin.com/in/rachelmariecarlson/
Follow Breaking and Entering on LinkedIn for Daily Ad News: https://www.linkedin.com/company/breaking-entering-podcast/posts/?feedView=all
INDIE WEEK kicks off with a powerhouse episode featuring Shannon Jones, Co-Founder of Verb!
After working at major holding company agencies, Shannon bet on herself - launching Verb, an independent experiential agency making waves in the industry.
In this episode, we discuss:
Why she left big agencies to start Verb
How experiential marketing is evolving in 2025
The benefits of working at an indie agency vs. a holding company
Presented by Blood, Sweat & Tears - your growth partner for indie agencies. Learn more at bloodsweatandtears.co
Connect with Shannon: https://www.linkedin.com/in/simpsonjones/
Learn more about Verb:
https://www.verb.agency/
Follow Breaking and Entering on LinkedIn for Daily Ad News: https://www.linkedin.com/company/breaking-entering-podcast/posts/?feedView=all
The Next Crowbar Awards Are Here. Are You Ready to Win?
The Crowbar Awards are back with a new challenge. Andrés Ordóñez , Global Chief Creative Officer at FCB, is the Guest Judge, and this year’s brief focuses on Ohio Tourism.
If you’re an aspiring advertiser with less than three years of experience, this is your chance to build a standout portfolio piece and get your work in front of top industry leaders.
See the FULL Brief Here: https://www.crowbarawards.com/
What You’ll Learn:
How to approach a creative brief like a pro
What Andres Ordonez looks for in a winning idea
Why this competition can help launch your career
How to submit your best work before the June 2 deadline
Submissions are due June 2 at 11:59 ET.
Listen now, learn how to win, and start building your entry.
Follow Breaking and Entering Advertising on LinkedIn, Instagram, and TikTok for updates.
See the FULL Brief Here: https://www.crowbarawards.com/
INDIE WEEK is almost here!
The Breaking and Entering Advertising Podcast is dedicating an entire week to celebrating independent agencies, their leaders, and the power of staying independent. In this special trailer episode, host Geno Schellenberger is joined by: Nora DiNuzzo, Co-Founder & CSO, Blood, Sweat & Tears Eric Brown, Co-Founder & CEO, Blood, Sweat & Tears Doug Zanger, Founder, Indie Agency News
Together, they break down:
The biggest opportunities and challenges for indie agencies in 2025
Why now is the perfect time to bet on independence
What to expect from Indie Week - with five daily episodes featuring top indie agency leaders
Presented by
Blood, Sweat & Tears - your growth partner for scaling indie agencies. Learn more atbloodsweatandtears.co
Connect with Nora:https://www.linkedin.com/in/noradinuzzo/
Connect with Eric:https://www.linkedin.com/in/gericbrown/
Connect with Doug:https://www.linkedin.com/in/zanger/
Follow Breaking and Entering on LinkedIn for Daily Ad News: https://www.linkedin.com/company/breaking-entering-podcast/posts/?feedView=all
Joshua Christie, Founder & Music Supervisor at Music Ronin, helps agencies find, clear, and legally use the perfect tracks for their campaigns. In this episode, he breaks down the role of business affairs in advertising, the legal intricacies of music supervision, and how the right song can transform an ad. Whether you're in an agency or an aspiring creative, this episode will give you a fresh perspective on the business side of music in advertising.
Connect with Joshua: https://www.linkedin.com/in/joshuachristie03/
Follow Breaking and Entering on LinkedIn for Daily Ad News: https://www.linkedin.com/company/breaking-entering-podcast/
Super Bowl activations without Super Bowl ads? That’s exactly what Colle McVoy pulled off with Frank’s RedHot x Paris Hilton and Purdue x Wayne Brady, creating two viral game-day moments that broke through the noise.
In this episode, Meghan Figueroa (VP, Group Creative Director) and Andrew Miller (VP, Group Earned Creative & Media Relations Director) take us behind the scenes of these earned-media-driven activations, revealing how they tackled production challenges, last-minute pivots, and Super Bowl-sized expectations to make it all happen.
Tap in to hear how they made it happen. 👇
🔗 Learn more about Colle McVoy: collemcvoy.com
🎙 Connect with Andrew Miller: linkedin.com/in/andrewthomasmiller
🎙 Connect with Meghan Figueroa: linkedin.com/in/meghanfigueroa
🏙️ Never Become a Former New Yorker: Inside StreetEasy’s Bold New Campaign 🏡
Every year, over 100,000 New Yorkers leave the city—only to realize the suburbs aren’t all they’re cracked up to be. StreetEasy’s latest campaign, "Never Become a Former New Yorker," flips the script, reminding homebuyers they don’t have to leave to own!
In this episode, Andrea Mazandi, Principal Brand Strategist at StreetEasy, shares how the campaign came to life with Mother New York—from uncovering key insights to crafting bold visuals and launching a hotline (1-833-I-MISS-NYC) for former New Yorkers to air their regrets.
🎧 Tune in for a masterclass in brand storytelling, risk-taking, and NYC real estate marketing.
Welcome back to Breaking and Entering, where we interview the leaders shaping the future of advertising.
In this episode, we sit down with Sandy Greenberg, Co-Founder of Terri & Sandy, to discuss how she left the holding company world to build an independent agency powerhouse, create some of the most iconic campaigns, and push back on outdated industry norms.
✅ The story behind Milk’s Favorite Cookie—the Oreo campaign that saved the brand
✅ Why she left big agencies to start Terri & Sandy—the antidote to holding companies
✅ How to stand out in advertising and thrive as a creative
✅ The WPP marionette stunt that went viral & made a bold statement about RTO mandates
✅ The secret to career longevity and why resilience is the key to success
This episode is packed with real talk on leadership, agency growth, and what it takes to make iconic work.
🎙️ Connect with Sandy:
📩 Sandy’s Email: [email protected]
🎧 Connect with Breaking and Entering:
⭐ Love this episode? Drop a 5-star review on Apple Podcasts or Spotify to help us bring more top-tier advertising leaders to the show.
Welcome back to Breaking and Entering, where we interview the leaders shaping the future of advertising.
In this episode, we sit down with Jorge Hernandez, CMO & Founding Partner of Majority, to discuss how he helped build an agency that’s flipping industry norms and why diverse talent should be the standard, not the exception.
✅ How Jorge broke into advertising and built his career
✅ The OshKosh B’Gosh campaign that exemplifies Majority’s creative approach
✅ Why diverse agencies create better work—and why the industry needs to catch up
✅ The secret to being a standout account person (hint: it’s not just managing scopes)
✅ What brands like Coca-Cola, Sprite, and GM want from their agency partners
This episode is packed with real talk on leadership, agency growth, and how to thrive in advertising.
🎙️ Connect with Jorge:
📩 Want to work with Majority?[email protected]
🎧 Connect with Breaking and Entering:
⭐ Love this episode? Drop a 5-star review on Apple Podcasts or Spotify to help us bring more top-tier advertising leaders to the show.
Welcome back toBrandSide, where we interview themarketing leaders agency professionals report to.
In this episode, we sit down withJenny Lewis, CMO & President of The Knot Worldwide, to discuss how she led abold rebrand of The Knot to connect with Gen Z and today’s social-first audience.
✅ How she transitioned frompolitical campaign management to marketing
✅ Herseven-year career at Uber and the lessons that shaped her leadership
✅ Thestrategy behind The Knot’s rebrand and how it stays relevant today
✅ How ahandwritten thank-you note couriered via Uber landed her a life-changing job
This episode is packed with insights for marketers looking to break in, build their careers, and understand how brands evolve for new audiences.
🎙️Connect with Jenny:
🎧Connect with Breaking and Entering:
⭐Love this episode? Drop a 5-star review on Apple Podcasts or Spotify to help us bring more top-tier marketing leaders to the show.
This episode is part of ourCreative Partners in Crime series—where we celebrate the best duos in the industry.
What happens when two creatives and an agency veteran decide to shake up advertising?Travis Robertson and Greg Almeida, co-founders and co-ECDs ofColossus, a fast-growing independent agency in Boston, share how they built an agency that’s all aboutbold creativity, smart design, and the underdog mentality.
✅ How Travis went fromchild actor (Little Giants) and Muay Thai fighter to ECD
✅ How Greg transitioned frommailroom worker to creative director
✅ Why Boston’s ad scene has achip-on-the-shoulder energy
✅ How Colossus is breaking through the clutter withdisruptive, award-winning work
✅ Thebiggest lessons for aspiring creatives, strategists, and agency founders
This episode is amust-listen for anyone looking to break in, build an agency, or create work that actually gets noticed.
🎙️Connect with Travis & Greg:
🎧Connect with Breaking and Entering:
⭐If you love this episode, leave us a 5-star review on Apple Podcasts or Spotify! It helps us continue to bring amazing guests like Travis & Greg.
Get the inside scoop on the biggest night in advertising! In this special Breaking and Entering Advertising Podcast episode, we sit down with Brian Bonilla and Tim Nudd to break down the hottest Super Bowl ads, creative trends, and ad meter predictions. Whether you’re tuning in before or after the big game, this is the conversation every ad fan needs to hear.
Zach Burton is a Product Marketing Manager at Spotify, helping bring insights and strategy to artists and the music industry. In this episode, Zach shares:
✅ How he transitioned from ESPN & sports journalism to brand marketing
✅ His role in Spotify Wrapped—one of the most iconic marketing campaigns of all time
✅ The differences between brand & product marketing and how they work together
✅ His quarter-life crisis at 25 that led him to break into Spotify
Zach’s journey is packed with lessons for aspiring marketers looking to break into entertainment, tech, and brand strategy. Whether you’re an agency pro eyeing brand-side roles or a student figuring out your path, this episode is filled with insights you can’t miss.
Connect with Zachery: https://www.linkedin.com/in/zacheryburton1/
Connect with Breaking and Entering: https://www.linkedin.com/company/breaking-entering-podcast/
Connect with Geno: https://www.linkedin.com/in/genogeno/
Join our GroupMe: https://web.groupme.com/join_group/102437585/xg5Z5tei
Michelle Edelman is the CEO of PETERMAYER, an independent agency based in New Orleans that believes joy can be a business driver. With a career spanning both client-side and agency leadership, Michelle shares:
✅ How she transitioned from marketing to agency life
✅ Why joy is the key to building better brands
✅ How PETERMAYER’S Joy Factor quantifies emotion’s impact on consumer behavior
From her early career managing agencies to leading one of her own, Michelle offers powerful lessons on career growth, agency culture, and the emotional science behind great advertising.
Connect with Michelle: https://www.linkedin.com/in/michelleedelman/
Connect with Breaking and Entering: https://www.linkedin.com/company/breaking-entering-podcast/
Connect with Geno: https://www.linkedin.com/in/genogeno/
Join our GroupMe: https://web.groupme.com/join_group/102437585/xg5Z5tei
Dave Schiff is the founder and creative director at Standard Practice, an independent agency based in Colorado. Before launching his own shops, he spent years at Crispin Porter Bogusky, working under Alex Bogusky and crafting some of the boldest campaigns in the industry. Dave shares the inside stories behind:
✅ Lyft’s scrappy battle to take on Uber
✅ The Maxim petition that made the U.S. government take action
✅ The Coke Zero campaign so wild Coca-Cola’s own lawyers got involved
This episode is packed with lessons on breaking in, standing out, and making fearless advertising.
Connect with Schiff: https://www.linkedin.com/in/david-schiff-08299126b/ Connect with Breaking and Entering: https://www.linkedin.com/company/breaking-entering-podcast/ Connect with Geno: https://www.linkedin.com/in/genogeno/ Join our GroupMe: https://groupme.com/join_group/102437585/xg5Z5tei
Geico is shaking up its agency roster after 31 years with The Martin Agency. What does this mean for the future of AOR relationships? Brian Bonilla, Senior Agency Reporter at Ad Age, joins Geno Schellenberger to break down this major shift, along with the Omnicom-IPG merger, the largest holding company deal in decades. We also explore how these industry moves could lead to more independent agency startups, the rise of roster models, and what aspiring advertisers should watch for in 2024.
Plus, insider insights on Super Bowl ads, A-List agencies, and more.
Connect with Brian: https://www.linkedin.com/in/brian-bonilla-40631783/
Connect with Geno: https://www.linkedin.com/in/genogeno/
In this episode of the Breaking and Entering Brand Side Podcast, Zuri Godfrey, Brand Marketing Manager at YouTube, shares his journey from Howard University to Big Tech. Zuri talks about building his personal brand on LinkedIn, landing internships at Google and the NFL, and succeeding in brand marketing. Discover his three pillars of career success: Resume, Relationships, and Referrals. Listen for practical advice and inspiration to break into the industry.
Jack and Geno, Co-founder of Breaking and Entering, chat about the biggest advertising news of the week.
- Starbucks new ad and new stuff going on
- New McDonalds CMO
- Ad Age best places to work list
- Super Bowl Update
- Special mystery game segment
Katie Hooper, CEO of Notorious111, reflects on her dynamic career journey, from leading brands like Ralph Lauren to taking her agency private and redefining its vision. Katie shares her strategies for building creative solutions that resonate, managing agency transformations, and lessons learned from her bold career moves. This episode is a masterclass in leadership and creativity for agency professionals and marketers alike.
Connect with Katie: https://www.notorious111.com
Connect with Breaking and Entering: https://www.breaking-entering.com
Description: Peter Maiden, founder and CEO of Convicts, shares his journey from Rolling Stone to building a purpose-driven creative agency. With offices in NYC, LA, and Australia, Peter explains how his team creates campaigns and content that inspire change. Packed with insights, this episode is perfect for aspiring advertisers and creatives seeking inspiration.
Connect with Peter: https://www.linkedin.com/in/pete-m-45291033/ Connect with Breaking and Entering: https://www.breaking-entering.com/
Sarah Adam, Head of Partnerships and Influencer Marketing at Wix, joins us to discuss her marketing journey, the evolution of influencer marketing, and how her team drives success with Wix Studio. Packed with insights for both aspiring marketers and agency professionals, this episode is a must-listen.
Follow Breaking and Entering Media: https://www.linkedin.com/company/breaking-entering-podcast/
Follow Sarah Adam on LinkedIn: https://www.linkedin.com/in/1sarahadam/
We recorded our Weekly Break-In newsletter as a live show on Linkedin, and here is that recording. We dove into the MUST KNOW news in advertising from the past week.
We riffed, we informed, we entertained. Listen to this podcast if you want to stay up to date on the latest news in advertising and marketing!
Meet the founders behind Squint, a strategic brand consultancy reshaping how brands grow. Mark Lester and Kimberly Herrera share how they’ve helped Olipop, Netflix, and Nike connect with their audiences by leveraging happiness as a competitive edge.
📢 Perfect for marketers, aspiring advertisers, and entrepreneurs!
👉 Connect with the guests:
Mark Lester: https://www.linkedin.com/in/lestermarky/
Kimberly Herrera: https://www.linkedin.com/in/kimberlyjherrera/
👉 Follow Squint:
Website: https://squintconsulting.com/
👉 Explore Breaking and Entering Media:
Podcast, guides, and more: https://www.breaking-entering.com/
💬 Share your thoughts in the comments and hit Follow for more actionable insights from the ad world!
Join us as we dive into the journey of Max Schauff, Co-Founder of LineLeap, the app revolutionizing nightlife by letting users skip bar lines and "get to fun faster." Max shares how LineLeap grew from a college startup to a million-user platform, offering insights on guerrilla marketing, scaling a brand, and connecting with Gen Z on college campuses. If you're eager to learn how to build a brand that resonates with younger audiences, this episode is a must-listen! Connect with Max: https://www.linkedin.com/in/max-schauff-3a5393104/ Learn more about LineLeap: https://www.lineleap.com/ See all of B&E’s offerings: https://www.breaking-entering.com/
In this episode, Chris Copacino, Executive Director of Business Development at Copacino Fujikado, shares how he broke into the business, climbed the ranks, and now leads client acquisition and agency growth. Learn about the unique Seattle-based agency culture, their top-tier client work, and Chris’s advice for thriving in business development roles. Whether aspiring to join an agency or navigating your advertising career, this episode is packed with actionable insights and inspiration.
Connect with Chris here: https://www.linkedin.com/in/chriscopacino/ Connect with Geno here: https://www.linkedin.com/in/genogeno/ See more resources from Breaking and Entering here: https://www.breaking-entering.com/
Breaking and Entering Advertising Podcast – Polaroid Nostalgia: Crowbar Awards Special Episode
In this special episode, we celebrate the winners of the Crowbar Awards, a global creative challenge judged by Joe Staples, CCO of Mother USA. This quarter’s brief was designed for Polaroid, aiming to inspire digital natives to embrace nostalgia and create meaningful connections.
We’re joined by the Blue Crowbar-winning team, Kailyn Sawhny and Ross Yenerich, who share their creative journey, collaboration process, and the story behind their winning campaign. Joe Staples offers his expert feedback, unveiling his "diamond approach" to evaluating creativity and providing invaluable insights for aspiring advertisers.
Discover how the team crafted a campaign that captures the essence of memory, storytelling, and the timeless appeal of Polaroid.
Check out their campaign videos at www.crowbarawards.com and learn what it takes to stand out in advertising.
Connect with the winners and hire them!
https://www.linkedin.com/in/rosswhy/
https://www.linkedin.com/in/kailyn-sawhny/
On this episode of Breaking and Entering Advertising, we dive into the world of freelancing and agency collaboration with Christine Olivas, Founder of No Single Individual. Christine shares her journey from law school dropout to advertising strategist and entrepreneur and how the innovative "TeamLancing" model revolutionizes the industry. Discover how No Single Individual is helping agencies deliver their best work, the future of freelancing in advertising, and advice for both agencies and aspiring freelancers. Don’t miss this insightful conversation!
Connect with Christine: https://www.linkedin.com/in/colivas/ Learn more about No Single Individual here: https://nosingleindividual.com/
Disclaimer: This is a proudly sponsored episode.
In this special episode of Creative Partners in Crime, Chris Beresford-Hill, Chief Creative Officer at BBDO Worldwide, and Dan Lucey, Chief Creative Officer and Co-CEO at Havas New York, reflect on their dynamic seven-year creative partnership. They share insights into creating culture-shaping campaigns for iconic brands like Foot Locker and Guinness while answering the big question: "What makes a creative partnership thrive?" Packed with actionable advice for finding and working with your own creative partner, this episode is a must-listen for aspiring and mid-level advertising professionals alike.
Watch their ad reels: https://vimeo.com/showcase/11516963?share=copy
Connect with Chris on LinkedIn: https://www.linkedin.com/in/chrisberesfordhill/
Connect with Dan on LinkedIn: https://www.linkedin.com/in/dan-lucey-3a493280/
Connect with B&E on LinkedIn: https://www.linkedin.com/company/breaking-entering-podcast
Connect with Geno on LinkedIn: https://www.linkedin.com/in/genogeno/
Josh Paialii, Head of Creative at The Many, shares his journey from aspiring lawyer to creative leader at one of LA’s most dynamic independent agencies. He explains how The Many’s ethos, “We Don’t Do Passive,” drives participatory campaigns that engage audiences and set brands apart. Packed with insights on breaking into the industry and finding your creative voice, this episode is a must-listen for anyone looking to thrive in advertising.
Connect with Josh on LinkedIn: https://www.linkedin.com/in/joshpai/
Connect with B&E on LinkedIn: https://www.linkedin.com/company/breaking-entering-podcast
Connect with Geno on LinkedIn: https://www.linkedin.com/in/genogeno/
🎙️ In this episode of The Breaking and Entering Advertising Podcast, we talk with Elena Knox, Executive Creative Director at BBDO New York, about her journey from receptionist to creative leader at top agencies like Droga5 and Wieden+Kennedy Amsterdam. She shares bold career moves, like hanging a six-foot sign in her CCO’s office, and lessons from crafting standout work such as the Huggies Super Bowl campaign. Elena also offers advice on work-life balance, empowering creatives, and thriving in the industry—connect with her on LinkedIn or visit ElenaWrites.com.
In this episode, we sit down with Dorothy Gemmell, Chief Commercial Officer and President at GoodRx, live from Havas New York’s GLP-1 Day. Dorothy shares how GoodRx transforms healthcare affordability and revolutionizes the patient experience with groundbreaking B2B strategies. From cash-pay innovations to the rise of health e-commerce and GLP-1 medications reshaping industries, Dorothy provides insights into the evolving healthcare and advertising landscape. Perfect for agency professionals looking to tap into healthcare’s impact on retail, social media, and brand marketing. Listen now for actionable advice and behind-the-scenes expertise.
Connect with Dorothy: https://www.linkedin.com/in/dorothygemmell/
Connect with Geno: https://www.linkedin.com/in/genogeno/
Learn more about Havas NY's GLP-1 Offering: https://havasglp1.com/
Join us as we sit down with Andrés Ordóñez, Global Chief Creative Officer at FCB, to explore his inspiring journey from Bogotá to leading a global network of agencies. Andrés shares insights on breaking into the advertising industry, the power of collaboration, and the spirit of "never finished" that drives FCB’s culture. Hear about iconic campaigns like Extra Gum's Sarah and Juan and Prescribed to Death, his approach to fostering creativity across cultures, and his advice for aspiring advertisers. A must-listen for anyone passionate about making an impact through creativity!
In this exclusive Crowbar Awards Kick-Off episode, Nils Leonard, Co-Founder of Uncommon Creative Studio and this year’s guest judge, shares his insights on how to approach the AMC Theaters brief and craft ideas that redefine creativity. This teaser gives you the first 8 minutes of a must-hear conversation packed with bold strategies and invaluable advice. Want the full interview? Head over to The Vault on our Substack to listen to the entire episode for free:
https://open.substack.com/pub/breakingandenteringadv/p/nils-leonard-on-bending-the-rules?r=44ps5q&utm_campaign=post&utm_medium=web&showWelcomeOnShare=true
We sit down with Lisa Hurst to discuss her fascinating journey from the brand side at Procter & Gamble to leading client relationships at a top agency.
Lisa shares how her early grounding in brand fundamentals at P&G shaped her marketing approach and how those principles remain vital today—despite shifts in technology and consumer behavior. We dive into AMP’s recent merger with five specialized agencies, unifying expertise in advertising, media, digital design, and brand activation under one roof to meet the evolving demands of modern marketers. Lisa explains how this integration allows AMP to balance top-of-the-funnel brand building with performance-driven solutions, creating holistic strategies that drive both short-term results and long-term brand equity.
Lisa's LinkedIn: https://www.linkedin.com/in/lisa-hurst-36b7004/
Geno's LinkedIn: https://www.linkedin.com/in/genogeno/
In this episode of The Breaking and Entering Advertising Podcast, Tim Weil, Chief Creative and Strategy Officer at BMG 360, shares his journey from working under Madison Avenue icon George Lois to co-founding and scaling a nine-figure performance marketing powerhouse.
Connect with Tim & BMG360:
Welcome to another exciting episode of the Breaking and Entering Advertising Podcast! This week, Amit Singh, Senior Director of Global Brand Partnerships at Adobe, joins us. He takes us through his incredible journey from an advertising enthusiast to leading transformative partnerships at one of the world’s top creative companies. Amit shares his insights on how Adobe bridges the gap between enterprise solutions and individual creators, the art of building strategic partnerships that drive growth and innovation, and why adaptability and creativity are essential in today’s ever-evolving marketing landscape.
Packed with behind-the-scenes stories, actionable advice, and inspiration for aspiring marketers, this episode offers a unique look at how to thrive in the fast-changing advertising industry.
Connect with Amit Singh: https://www.linkedin.com/in/amitsingh5?utm_source=share&utm_campaign=share_via&utm_content=profile&utm_medium=ios_app
Connect with Geno Schellenberger: https://www.linkedin.com/in/genogeno/
In this special in-person episode recorded at Breaking and Entering Media's Content Cave, Geno Schellenberger and Brian Bonilla sit down with the legendary Anselmo Ramos, founder and creative chairman of Gut, a global independent agency known for its bravery, transparency, and intuition.
Anselmo shares his incredible journey from his creative roots in Brazil to becoming one of the most influential figures in advertising today. Listen as he reflects on:
He also discusses key lessons learned from his time at agencies like Ogilvy and David, the importance of diversity and creativity in shaping pop culture, and how AI is transforming the creative process.
Connect with Anselmo:https://www.linkedin.com/in/anselmo-ramos-7573773/
Connect with Geno Schellenberger: https://www.linkedin.com/in/genogeno/
In this episode, Craig Mangan, Partner and Executive Creative Director at Barrett Hofherr, shares his remarkable journey from starting as an account manager to becoming a creative leader, founding FunWorks, and now shaping the future of advertising at Barrett Hofherr.
This episode is a must-listen for aspiring advertisers, senior creatives ready to step into leadership, and anyone curious about innovating within agency models.
Connect with Craig:
https://www.linkedin.com/in/craigmangan/
Connect with Geno:
https://www.linkedin.com/in/genogeno/
Join us as we sit down with Jenny Danzi, Head of Pepsi Brand Marketing, to explore her incredible 15-year journey from entry-level roles to leading one of the world’s most iconic brands. Jenny shares insights on Pepsi’s innovative campaigns, including Food Deserves Pepsi, and the creative strategies driving billion-dollar results. Gain valuable advice for breaking into marketing, thriving in the industry, and building stronger client-agency relationships.
Connect with Jenny:
https://www.linkedin.com/in/jennydanzi/
Connect with Geno:
https://www.linkedin.com/in/genogeno/
Join Garth Weber, SVP & Chief Brand and Marketing Officer at Duluth Trading, as he shares his journey from agency life to leading iconic brands like Adidas, Wilson, and Duluth Trading. Garth unpacks the key differences between agency and brand roles, offering valuable advice for advertising professionals navigating these paths. Learn how he approaches storytelling, brand transformation, and managing global creative strategies. Whether you're an agency pro or considering a move to the brand side, this episode is packed with actionable insights. Tune in to explore how to create work that truly resonates.
Garth's LinkedIn: https://www.linkedin.com/in/garth-weber-52618538/
Connect with Geno: https://www.linkedin.com/in/genogeno/
Dustin Devlin, Founder and Creative Director at V A G R A N T S, shares his journey from agency editor to leading a production company that thrives on creative problem-solving. Learn how to break into advertising, navigate industry shifts, and build a career rooted in collaboration and innovation. This episode has plenty of actionable advice and inspiration for aspiring and current ad professionals looking to make their mark. Take the next step in your advertising journey today!
LinkedIn: https://www.linkedin.com/in/dustin-devlin-97084310/
Unlock the full episode: https://breakingandenteringadv.substack.com/
Unlock the ultimate guide to choosing your first creative agency! Subscribers get exclusive insights on spotting red flags, researching top agencies, and connecting with industry leaders. See what's inside!
We Finally Got Him! Breaking In with Rob Reilly
This episode is five years in the making—Rob Reilly, Global Chief Creative Officer at WPP, joins the pod! From breaking into his first job (with a bit of help from his mom's bowling league) to re-breaking into the industry at 34, Rob's journey is packed with lessons on persistence, creativity, and risk-taking. Plus, chaos ensues as B&E co-founder Jack hilariously "applies" for Team Starbucks mid-interview. Don’t miss this candid, inspiring, and laugh-filled conversation with one of the ad world’s biggest leaders!
Follow Rob on LinkedIn:
https://www.linkedin.com/in/rob-reilly-796717/
Check out all our resources:
https://www.breaking-entering.com/
Unlock the full episode: https://breakingandenteringadv.substack.com/
This episode dives into a career game-changer: passion projects. Geno uncovers why they matter, how to start, and what they reveal about you—but the insights are locked away for The Vault subscribers only.
What you’ll discover:
🛑 But there’s a catch.
You’ll need to unlock The Vault to get Geno’s no-nonsense advice on this transformative career strategy.
🔑 Don’t miss out—subscribe now to uncover the secrets that will elevate your career.
🎙️ Breaking and Entering Advertising: Inside the Mind of Sam Shepherd, Chief Creative Officer at Uncommon New York
In this episode, host Geno Schellenberger interviews Sam Shepherd, Chief Creative Officer at Uncommon New York, to discuss the agency's culture, creative approach, and work with iconic brands. Sam shares lessons from his career, including the importance of risk-taking, brand activations, and staying adaptable in a changing industry. Geno reflects on his own experiences at top agencies and offers insights on mentorship, hustle, and finding passion in creative work.
Connect w/ Sam: https://www.linkedin.com/in/samkshepherd/
In this episode, Geno Schellenberger sits down with VCU Brandcenter faculty Tom Scharpf, Chair and Professor of Art Direction, and Holly Hessler, Chair and Professor of Copywriting. They explore what makes the Brandcenter’s master’s program a launchpad for successful advertising careers, from its collaborative, real-world focus to its supportive, creative community.
Tom and Holly share their journeys from industry pros to educators, reflecting on the transformative Brandcenter experience, the power of networking, and the vibrant creative energy in Richmond. They highlight the value of mentorship, the ideal Brandcenter candidates, and the rewarding nature of teaching in advertising.
Fall applications are open!
Check out Brandcenter here: https://brandcenter.vcu.edu/
In this episode of the Breaking & Entering Advertising Podcast, Geno sits down with Elizabeth Paul, EVP and Chief Brand Officer at The Martin Agency, live from the heart of the New York Comedy Festival. Elizabeth shares exclusive insights into the agency’s collaboration with the festival and why they’re working to bring humor back to the forefront of advertising. From the iconic Geico and Oreo campaigns to new research on comedy’s decline in ads, Elizabeth reveals the industry’s hesitation to embrace humor, the barriers marketers face, and why comedy might be the most powerful tool for connecting with audiences today. Tune in for a fascinating conversation on balancing purpose and playfulness, breaking down creative roadblocks, and what the future holds for funny ads.
Connect with us: https://www.breaking-entering.com/
Geno sits down with Andy Nathan, founder and CEO of Fortnight Collective, an innovative agency based in Boulder, Colorado, known for accelerating brand growth with their unique two-week “brand hack” process. Andy shares his journey from media at Y&R to leading teams at Ogilvy and Crispin Porter + Bogusky, all the way to founding Fortnight Collective. They dive into Andy’s philosophy of “better hustle” and why moving faster matters in today’s competitive landscape. From his work with iconic brands like Steamboat and Bragg’s Apple Cider Vinegar to his advice for those looking to break into or thrive in advertising, this conversation is packed with insights for aspiring and seasoned advertisers alike.
Connect with Andy: https://www.linkedin.com/in/andy-nathan-7700553/
Learn more about Fortnight Collective: https://fortnightcollective.com/
Unlock the Vault: https://breakingandenteringadv.substack.com/
You’ve discovered The Vault, and that tells us you’re serious about becoming a top advertising professional. By subscribing, you’ll unlock exclusive insights, actionable advice, and direct access to the B&E Team. We’ll see you on the inside.
What's On The Other Side?
✨ Exclusive Vault Posts – Deep-dive articles packed with insider knowledge you won’t find anywhere else.
🎙 Insider Insight Episodes – Special podcast episodes with top voices in the industry, created just for The Vault crew.
💬 Direct Line to the B&E Team – Join our subscriber-only chat to connect directly with Geno and the team for personalized insights.
In this episode, Geno Schellenberger interviews Chris Noble, founder of Consiglieri, who shares his extensive experience in the advertising industry. The conversation explores the challenges faced by CMOs, the importance of operations in creative work, and how Consiglieri supports brands in modernizing their marketing strategies. Chris discusses the transition from agency to client-side work, the significance of building a strong team, and the future vision for Consiglieri in the evolving marketing landscape.
Connect with Chris on LinkedIn:
https://www.linkedin.com/in/chris-noble-6352713/
Geno Schellenberger interviews Erin Regan, Managing Partner and Co-Owner at Full Contact Advertising. Erin shares her journey from “new business hustler” at Arnold Worldwide to partner at Full Contact, where she leads the agency’s approach to “branded performance”—blending brand-building with bottom-line results to drive consumer impact. We explore Full Contact’s work with brands like ButcherBox, Body Armor, and First Citizens Bank, and Erin offers advice for young pros on breaking into advertising and building a career with purpose. Whether you’re agency-side, brand-side, or just starting out, this conversation is packed with insights on succeeding in today’s ad landscape
In this episode of the Breaking and Entering Brandside podcast, host Jack Westerkamp interviews Kate Kenner Archibald, the Chief Marketing Officer of Dash Hudson. They discuss the evolution of social media management, the role of AI in marketing, and Kate's journey from the beauty industry to tech. Kate shares insights on balancing creativity with data-driven decision-making, the importance of in-person engagement, and practical advice for aspiring marketers.
Connect with Kate: https://www.linkedin.com/in/kate-kenner-archibald-43b1716/
Learn more about Dash Hudson: https://www.dashhudson.com/
Geno Schellenberger chats with Greg Anderson, CEO of Omaha-based Bailey Lauerman, about the agency's unique perspective on representing America "from the middle." Greg shares fresh insights from the agency’s latest research, showing how brands can bridge divides by focusing on shared values like unity, honesty, and protected freedoms. Through examples like Heineken’s Worlds Apart campaign, Greg highlights how brands can play a meaningful role in bringing Americans together. This episode is a must-listen for anyone interested in brand authenticity and connecting with real people beyond the coasts.
Watch the "World's Apart" Ad Referenced: https://www.bing.com/videos/riverview/relatedvideo?q=heineken+worlds+apart+video&mid=425E6C10CCB7E8179A09425E6C10CCB7E8179A09&FORM=VIRE
Connect with Greg: https://www.linkedin.com/in/andersengreg/
Learn more about BL:
https://www.baileylauerman.com/
Ever wondered how data-driven decisions can turn marketing from a cost center into a powerful profit engine? In this episode of the Breaking and Entering Advertising Podcast, Geno sits down with Bradley Keefer, Chief Revenue Officer at Keen Decision Systems, to reveal how brands can bridge the gap between finance and marketing for measurable, long-term success. Bradley shares insights on predictive media planning, advice for aspiring sales professionals, and the evolving role of the CMO in a tech-driven landscape. Packed with strategies for brand and performance marketers, this episode offers a roadmap to navigating the future of advertising.
Connect with Bradley here: https://www.linkedin.com/in/bradley-keefer/
Learn more about Keen Decision Systems here: https://keends.com/
In this episode of the Breaking and Entering podcast, host Geno interviews John McKelvey, founder and chief creative officer of Mirimar Creative Group. They discuss John's journey from Sydney, Australia to the United States, his early advertising experiences, and his agency's founding. John shares insights on the creative process, the importance of originality, and the challenges of breaking into the advertising industry. He also highlights key projects and the philosophy behind Mirimar's success, emphasizing the importance of collaboration and doing bold work.
Connect with John here: https://www.linkedin.com/in/johnmckelvey/
Check out Mirimar here:
https://www.mirimarus.com/
Ramaa Mosley shares her journey from aspiring director to founder of Adolescent Content, a youth-focused marketing agency. She reflects on her early experiences in directing, growing up in Vermont, and the organic growth of her agency. Ramaa candidly discusses the challenges of being a female director in a male-dominated industry, the importance of continuous creation, and prioritizing mental health for a sustainable career. Emphasizing authenticity in storytelling for Gen Z, she highlights the need to nurture young talent and embrace diverse voices in advertising. Ramaa also explores the evolving creative landscape, advocating for cross-medium exploration while staying goal-oriented. Looking ahead, she is excited about upcoming projects, including adaptations of her work for musical theater and television.
Connect with Ramaa: https://www.linkedin.com/in/ramaa-mosley-02a73211b?utm_source=share&utm_campaign=share_via&utm_content=profile&utm_medium=ios_app
In this episode of the Breaking and Entering Advertising podcast, host Geno interviews Daniel Wadia, co-founder of the branding agency Mrs. and Mr. Daniel shares his journey in the advertising industry, the unique concept behind his agency, and how he and his wife Kate have built a successful partnership both personally and professionally. They discuss the importance of branding, client relationships, and the milestones in Daniel's career, including significant projects like the rebranding of Pepsi and the launch of Starry. Daniel emphasizes the value of making oneself uncomfortable for growth and the importance of working with great people in the industry.
https://www.mrsandmr.com/
https://www.linkedin.com/in/danielwadia?utm_source=share&utm_campaign=share_via&utm_content=profile&utm_medium=ios_app
Kelsey Hodgkin, CEO and partner of Special US, discusses the agency's focus on independent creativity and the importance of making work that is truly special. She shares her unconventional path into advertising and emphasizes the value of empathy, critical thinking, and having a clear point of view in strategy. Kelsey also highlights the significance of studying art forms outside of advertising and encourages aspiring strategists to immerse themselves in things they like and don't like.
00:00 Introduction and Background
03:11 The Power of Independent Creativity
08:43 Special US and Its Unique Proposition
15:05 Breaking into Advertising and the Importance of People
21:44 Developing a Strategy Style and Advice for Aspiring Strategists
28:50 Questions for Strategy Interviews
35:34 The Value of Travel and Having Bigger Goals
36:56 Conclusion and Contact Information
In this episode of Agency Break-In, we sit down with Danny Robinson, CEO of The Martin Agency, to explore his leadership journey and the unique culture that has kept The Martin Agency at the forefront of the advertising world. Danny shares how the agency lives by the mantra “Do work you love with people you love,” and how it has shaped their work and their people.
He also discusses his path from the client side to CEO, the importance of taking risks, and the agency's mission to fight invisibility in the advertising landscape.
Whether you’re curious about leadership, agency culture, or breaking into advertising, this episode is a must-listen. Disclaimer: The Martin Agency provided travel and housing accommodations for Breaking and Entering.
In this episode of Agency Break-In, we dive deep into what it's like to work at one of the most respected agencies in the industry—The Martin Agency. We sit down with Jerry Hoak, Chief Creative Officer, to uncover the secrets behind their creative culture, his leadership approach, and how Martin has maintained its edge. Whether you're curious about the behind-the-scenes of top agencies or seeking advice for navigating the ad world, this conversation offers valuable insights.
Disclaimer: The Martin Agency provided travel and housing accommodations for Breaking and Entering. Tune in to learn what makes The Martin Agency a standout in the industry.
From Digital Developer to Global Creative Leader…
In this episode of Agency Break-In, we sit down with Jordi Martinez, Executive Creative Director at The Martin Agency, to explore his incredible journey from a coder in Barcelona to leading global campaigns for iconic brands like Oreo and more. Jordi shares his unique career path, including his experiences at Crispin Porter Bogusky and Wieden+Kennedy, and how imposter syndrome has shaped his approach to creativity and leadership.
Disclaimer: The Martin Agency provided travel & accommodations
In this special episode of the Breaking and Entering Advertising Podcast: Martin Agency Series, we dive deep into CarMax’s recent blockbuster campaign partnership with Beetlejuice 2—officially titled BeetleMax: The Way Car Buying Shouldn't Be. Join Geno Schellenberger as he sits down with Lindsey Netto (Group Account Director) and Lindsey King (Creative Director) to unpack the creative process behind this exciting campaign. From the initial brief of breaking into the culture to the legendary Tim Burton personally approving the creative, this episode offers a behind-the-scenes look at the making of one of the most talked-about brand partnerships of the year.
Don’t miss this insightful conversation about how to craft iconic brand partnerships in the entertainment space.
Disclaimer: The Martin Agency provided travel and housing accommodations for Breaking and Entering.
In this episode of Agency Break-In, we chat with Hunter Scott, creative and strategy recruiter at The Martin Agency, to uncover what it takes to break into one of the most prestigious agencies in the business. Hunter gives us a behind-the-scenes look at how she identifies top talent, the qualities she values most in candidates, and what sets The Martin Agency’s culture apart. She also dives into the highly competitive Marty Program, offering advice on how to stand out and make your mark. Whether you're a junior creative just starting or a seasoned pro, Hunter's insights will help you navigate your career and find success in advertising.
Disclaimer: The Martin Agency provided travel and housing accommodations for Breaking and Entering.
In this episode of Agency Break-In, we sit down with Adrienne Cleveland, EVP, Chief Operating and Culture Officer at The Martin Agency, to explore how she shapes the agency’s culture and operational success. Adrienne shares her insights on balancing people and performance, fostering a sense of belonging, and what it takes to thrive at The Martin Agency. Whether you're curious about agency culture or how to lead through operational excellence, this conversation offers a behind-the-scenes look at one of the industry’s most admired agencies. Disclaimer: The Martin Agency provided travel and housing accommodations for Breaking and Entering.
In this episode of Agency Break-In, we sit down with the talented creative duo Elizabeth Daniel, Senior Copywriter, and Blair Seward, Senior Art Director, at The Martin Agency. They share their journey from VCU Brandcenter to working on groundbreaking campaigns together. Elizabeth and Blair discuss their creative process, how they broke into The Martin Agency, and the importance of challenging strategies in the pursuit of great work.
Disclaimer: The Martin Agency provided travel and housing accommodations for Breaking and Entering.
In this episode of Agency Break-In, we sit down with Britta Dougherty, EVP Global Managing Director at The Martin Agency, to discuss her nearly two decades at one of the industry's top creative agencies. Britta shares her journey from an unexpected start in advertising to leading major global accounts like Oreo and Geico. Discover her insights on leadership, longevity in the industry, and the importance of building lasting client relationships.
Disclaimer: The Martin Agency provided travel and housing accommodations for Breaking and Entering.
In this episode of Agency Break-In, we sit down with Walker Teele, Executive Partner and Head of Account Leadership at The Martin Agency. Walker shares his journey of leading the account management practice, including project management, and how he helps bridge the gap between clients' business objectives and bold creative ideas. Tune in to hear his insights on building trust with clients, the evolution of account management, and his perspective on Martin’s legacy and the exciting future ahead.
Disclaimer: The Martin Agency provided travel and housing accommodations for Breaking and Entering.
In this episode of Agency Break-In, we chat with Ashley Davis Marshall, Executive Creative Director and Head of Social at The Martin Agency, to dive into her role overseeing creative teams and developing bold social media strategies. Ashley shares her approach to humor in advertising, the importance of finding the right people for the right briefs, and how social media is driving fast-paced, witty content. Whether you’re looking for insights on creative leadership or social media trends, this episode offers a glimpse into what makes The Martin Agency thrive.
Disclaimer: The Martin Agency provided travel and housing accommodations for Breaking and Entering.
Join us as we chat with Austin Scott, Creative Director at Brandon, a leading independent agency known for its creative excellence. Austin shares his unconventional journey from aspiring dentist to advertising leader, revealing how to build your 'X factor' and stand out in the industry.
Connect with Austin Scott: https://www.linkedin.com/in/austinscottdesign/
Welcome to BrandSide from Breaking and Entering Media, where we spotlight marketing executives and leaders across different industries. In this episode, host Jack Westerkamp sits down with WWE superstar Tank Ledger (aka Joe Spivak) to discuss personal branding, taking risks, and the importance of authenticity in building a successful product. Hear how Ledger’s journey from football to the WWE ring can inspire you to embrace opportunities and make bold moves in your career.
Connect with Tank: LinkedIn
Check Out Breaking and Entering Media’s New Website: Breaking-Entering.com
In this special episode of the Breaking and Entering Advertising Podcast, we feature our Blue Crowbar Award winner, Emily Chiu! Geno Schellenberger hosts alongside our guest judge, the amazing Shannon Washington.
Emily takes us through her winning campaign for Tony’s Chocolonely, a brand focused on fair trade and ethical chocolate. She shares her creative process, challenges, and the inspiration behind her campaign, "Sweet Wins," which highlights millennial parents. Shannon offers expert feedback and insights into what made Emily's work stand out.
Connect with Emily and hire her here: https://www.linkedin.com/in/emily-chiuu/
See her campaign here: https://www.crowbarawards.com/
Frank Cartagena is the US CEO at MullenLowe.
Frank shares his career journey from Chief Creative Officer at The Community to leading one of the industry’s most adaptable agencies. He discusses how he’s positioning MullenLowe as a creative powerhouse, using curiosity and entrepreneurial thinking to solve client problems.
Learn how Cartagena navigates agency life, embraces challenges, and pushes for creative excellence. This episode is packed with lessons for aspiring advertisers, agency leaders, and creative professionals alike.
https://www.linkedin.com/in/frank-cartagena-b521b517/
In episode #231 of the Breaking and Entering Advertising podcast, host Geno Schellenberger sits down with Rob Baiocco, Co-Founder and Chief Creative Officer at The BAM Connection. Baiocco shares his career journey from Deputy Chief Creative Officer at Grey New York to founding a small but mighty agency in Brooklyn. He dives into how simplicity drives creativity at BAM and how the agency helps challenger brands find their competitive edge. Tune in to learn more about creative leadership, simplicity in advertising, and how to navigate agency life from one of the industry's seasoned veterans.Connect with Rob Baiocco: https://www.linkedin.com/in/rob-baiocco-15361a10/
In episode #230 of the Breaking and Entering Advertising podcast, host Geno Schellenberger interviews Aaron Duffy, co-founder of Special Guest, as he shares his journey from commercial director to creative agency leader. Duffy discusses how his background in video production and collaborations with tech giants like Google and Meta shaped his innovative approach to advertising. Tune in for insights on creativity, production, and the future of AI in storytelling from one of the industry's top creative minds.
Connect with Aaron: https://www.linkedin.com/in/aaron-duffy-a49959156/
Check Out Breaking and Entering Media’s New Website: https://www.breaking-entering.com/
Welcome to BrandSide from Breaking and Entering Media, where we spotlight top marketing executives from innovative brands. In this episode, host Geno Schellenberger chats with Ronak Patel, VP of Marketing at MoonBrew, a sleep supplement brand focused on improving rest and recovery without melatonin.
Ronak reveals the bold marketing moves that shifted MoonBrew from a daytime energy brand to a rising player in the sleep wellness market. Tune in to hear how strategic pivots and data-driven insights are helping this emerging brand gain momentum.
Connect with Ronak: https://www.linkedin.com/in/ronakpatel98/Check Out Breaking and Entering Media’s New Website: https://www.breaking-entering.com/
In this episode, Geno sits down with Jimon Boadi, a Junior Copywriter at Joan Creative and one of Ad Age's 23 Gen Zers to know in advertising. Jimon shares his unconventional journey from tech temp to junior strategist and now a rising copywriter. Tune in to hear how Jimon's knack for turning internet trends into Gen Z insights has shaped major campaigns and propelled his career.
Connect with Jimon on LinkedIn: https://www.linkedin.com/in/jimonboadi/overlay/contact-info/
In this episode, we sit down with Norm Shearer, Partner and Chief Creative Officer at Cactus, a purpose-driven agency known for its belief and behavior design approach. Norm shares his unique journey from chemistry student to creative leader and discusses his work in mental health with Grit Digital Health. He also reveals how his podcast Noobs helps aspiring advertisers break into the industry. Tune in for actionable insights and inspiration from one of the industry's top creative minds.
Connect with Norm: https://www.linkedin.com/in/norm-shearer-6975958/
Listen to Noobs Podcast: https://www.linkedin.com/in/norm-shearer-6975958/
In this episode, we talk with John Gibson, Managing Director and Head of Strategy at The Martin Agency. John offers valuable insights on leadership, collaboration, and how to break into advertising strategy. Plus, get an inside look at the strategy behind Oreo's "Wonderfilled" campaign and how it became a global success.
Connect with John: https://www.linkedin.com/in/johngibson3/
Join our GroupMe of 250+ aspiring advertising professionals for tips, tricks, and advice: https://groupme.com/join_group/102437585/xg5Z5tei
Join us as we chat with Kyle O’Brien, Agencies Reporter at Adweek, and Doug Zanger, Founder of Indie Agency News and former Adweek and The Drum Editor. These longtime friends share what they wish they had known starting out in advertising.
In this candid conversation, Kyle and Doug offer personal stories, humor, advice on navigating agency life, building relationships, and insights into agency communications and headline writing. Whether new to advertising or looking for fresh perspectives, this episode is packed with wisdom and entertainment.
In this episode of Breaking and Entering Advertising, hosts Geno Schellenberger and Cooper Colvig dive into the Crowbar Awards with Joe Staples, Chief Creative Officer & Partner at Mother Industries, and this brief's Guest Judge.
The Crowbar Awards is a global competition designed for aspiring advertisers to showcase their creativity, with the chance to win the prestigious blue crowbar. This brief focuses on Polaroid and taps into the power of nostalgia. Joe shares his expert insights on tackling creative briefs, offering practical advice that’s valuable for all advertising professionals.
The deadline for submissions is December 5, 2024, at 11:59 pm CT. Learn more and explore the brief at www.crowbarawards.com.
In this episode of the Breaking and Entering Advertising Podcast, Geno Schellenberger interviews Jeremy Heilpern, founder and CEO of Ammunition, a top Atlanta-based agency. Jeremy discusses his journey from rising through the ranks to launching Ammunition, emphasizing the power of niche expertise, passion, and relationship-building in advertising. He offers actionable advice for breaking into the industry, staying motivated, and understanding career goals. Tune in for insights from Jeremy's success and visit www.breaking-entering.com for more resources to support your advertising journey.
In this conversation, Geno Schellenberger and Brian Bonilla discuss the concept of sprint agencies and the growing trend of speed in the advertising industry. They explore different models of sprint agencies and how they offer quick and focused solutions to clients. They also discuss the implications of this model for the future of advertising and the role of junior talent in these agencies. Brian shares his advice for aspiring advertisers and emphasizes the importance of staying knowledgeable about industry trends and different ways of working.
Chapters
00:00 The Rise of Sprint Agencies
08:30 Threats to the Traditional Creative Model
13:31 Challenges and Opportunities for Junior Talent
15:08 Pricing and Range of Sprint Agencies
18:48 Choosing the Right Agency for Your Career
21:48 Staying Knowledgeable about Industry Trends
23:09 Upcoming Episode: Listen to Hear Our Next Special Guest
In the Breaking and Entering Advertising Podcast episode, host Geno Schellenberger interviews Alex Schill, Global Chief Creative Officer at Serviceplan Group, Europe's largest independent agency network. Schill delves into blending creativity with execution, hiring for potential, and the importance of self-confidence and challenging norms. He also shares his advertising journey and highlights the transparent, innovative culture at Serviceplan Group. Schill emphasizes creativity's power to change the world and offers advice for aspiring advertisers on breaking into the industry.
00:00 Introduction
00:36 Meet Alex Schill: Global Chief Creative Officer
01:26 Key Takeaways from Alex Schill
02:56 Starting the Conversation with Alex Schill
04:31 Service Plan Group: Independence and Innovation
13:30 Alex Schill's Journey into Advertising
16:40 Advice for Aspiring Advertisers
20:47 The Power of Creativity
25:42 Final Thoughts and Contact Information
In this episode of the Breaking and Entering Advertising Podcast, CEO of Dawn, Bob Kantor, explores the world of independent agency networks. He shares his career journey from founding an agency in college to leading global agencies, and the creation of Dawn. He discusses the concept of independent agencies, their benefits, and how they contrast with traditional holding companies. Bob provides insights on why specialized, independent agencies are more effective and highlights some agencies within Dawn’s portfolio. He also offers valuable advice for aspiring advertisers on the importance of gaining experience, internships, and finding mentors.
00:00 Introduction and Welcome
01:04 Bob Kantor's Career Journey
03:47 Starting an Agency in College
07:37 Advice for Aspiring Advertisers
11:18 Climbing the Corporate Ladder
13:56 The Importance of Strategy
22:00 The Birth of Dawn
23:45 Dawn's Unique Value Proposition
30:30 Highlighting Dawn's Agencies
39:42 Future Plans and Opportunities
42:18 Conclusion and Farewell
In this episode, Geno Schellenberger and Ken Bates discuss their dream list of future guests for the Breaking and Entering Advertising Podcast. The guests they mention include David Droga, Alex Bogusky, Rob Reilly, Susan Credle, and Danny Robinson. They highlight the achievements and contributions of each guest to the advertising industry and share their admiration for their work. They also discuss the importance of mentorship and the impact of coaching trees in the industry. The episode concludes with a call for listeners to suggest their own dream guests for future episodes.
Chapters
00:00 Introduction and Context
03:01 The Power of Mentors in the Advertising Industry
07:56 David Droga: Pushing the Boundaries of Advertising
11:01 Alex Bogusky: Creating a Culture of Creativity
13:49 The Impact of PR Headlines in Advertising
16:04 The Goal of a PR Headline
17:42 Rob Reilly Mission at WPP
22:04 Susan Credle and FCB Global
23:26 The Power of Fearless Girl
27:10 Danny Robinson's Unique Career Trajectory
28:43 The Martin Agency's Rebound and Consistency
In this episode of the Breaking and Entering Advertising Podcast, host Geno Schellenberger interviews Christy Hiler, the owner and CEO of Cornett. With over 20 years of experience, Christy shares her journey from starting at Cornett to transforming it into a national powerhouse. She discusses leading with empathy, the importance of bold ideas and innovation, and building a supportive community, especially for women in advertising. Christy also highlights her involvement in BLAC, a program dedicated to increasing Black creative talent in the industry, and Own It, a mission-driven initiative to help more women step confidently into agency ownership. 00:00 Introduction 00:39 Meet Christy Hiler: CEO of Cornette 01:20 Lessons from Christy Hiler 02:39 Christy's Journey in Advertising 03:34 The Rise of Cornette 12:08 Christy's Husband's Creative Ventures 23:25 Cornette's Clientele and Success 26:10 Christy's Involvement in BLAC and Own It 34:48 Final Thoughts and How to Connect
Join us as we explore Tim Gordon's remarkable journey from intern to Chief Creative Officer. Today, he is a Partner & CCO at Zulu Alpha Kilo New York. In this episode, Tim shares how his creativity, persistence, and award-winning campaigns for brands like Coca-Cola and Under Armour have shaped his career. Whether you're breaking into advertising or looking to elevate your creative game, this conversation is packed with insights from one of the industry's top minds.
We're excited to introduce Jess Lee as the new co-host of Blueprint, a quick-hitting segment from the Breaking and Entering Advertising podcast. Jess, a senior at UNC Chapel Hill majoring in advertising and public relations, is on a mission to break into art direction. Fresh from her internship at Goodby Silverstein & Partners, she'll share her journey, from perfecting her portfolio to landing her dream job.
Meanwhile, Sydney Stephens, a rising senior at Michigan State University, will continue her segment, focusing on breaking into copywriting.
In episodes of 15 minutes or less, Jess and/or Sydney offer practical advice and insights to help you break into the creative side of advertising. Whether you're interested in art direction or copywriting, tune in to Blueprint for actionable tips and inspiration on making your mark in the industry.
Connect with Jess: https://www.linkedin.com/in/jessjunelee/
Connect with Sydney:
https://www.linkedin.com/in/sydney-stephens-428b74253/
"Our primary objective is to take this technology and tell new stories with it—better, different, and more impactful than we've ever seen before."
Paul Caizzo is the founder of the agency Supernatural.
Join us for an inspiring conversation with Paul Caiozzo, one of the industry's most awarded and recognized advertising creatives.
From redefining Burger King's brand at Crispin Porter Bogusky to founding Supernatural, where he merges AI with creativity, Paul's career is a testament to innovation and excellence. Discover his journey from ad school to creating groundbreaking campaigns like "Whopper Freakout," and get a glimpse into his life in Lisbon, his passion for art, and his ventures in crypto and film.
Links
Connect with Paul: https://www.linkedin.com/in/caiozzo/
Enter the Crowbar Awards: https://www.crowbarawards.com/briefing
Schedule a 1:1 call with Geno, the host: https://calendar.app.google/4H1BYQnDNTA8ANh99
Ready to break into the advertising world or start your own agency? Join us on this episode of the Breaking and Entering Advertising Podcast as we sit down with Thomas Brazier and Charlie Naus, the co-founders of Carson + Doyle, a Gen Z-focused creative agency.
From childhood friends to successful entrepreneurs, Thomas and Charlie share their journey from amateur rap artist and manager to agency founders. They discuss the importance of authenticity in marketing to Gen Z, the power of personal networks, and the necessity of adaptability and persistence in the advertising industry.
Whether you're an aspiring advertiser or a seasoned professional, this episode is packed with valuable insights and inspiration. Listen and learn!
C+D website: https://www.carsondoyle.com/
Join us for another Blueprint episode through the eyes of a current MSU senior. For this week’s topic she’ll be discussing her experience with mentorship, how she’s met her mentors, and why she thinks they are the most powerful thing a student can have. Additionally, she discusses networking, and how to reach out to industry professionals on LinkedIn and form real connections with others.
Many of us have backward paths into the ad industry. Jason Gingold's move from aspiring actor to Head of Strategy at Mekanism is a journey worth listening to.
This week, Cooper Colvig and Jason break down the persistence, luck, curiosity, and kindness necessary to not only break into the industry, but leave advertising and marketing better than you found it.
It’s no secret our industry is built on understanding humans and pointing our imagination at solving their problems, but fostering a community that can do it day in and day out is no easy task.
Tune in to find out how Jason does it and maybe learn a few things about navigating your career along the way.
Ari Weiss is the Founder & Creative Chairman of Quality Experience. An independent creative agency based in New York City, built on the belief that experience is everything and everything is an experience.
After starting out at the famous Cliff Freeman & Partners, he worked his way through the advertising industry. In this episode, we catch up with Ari and learn about his transition from Global CCO of DDB Worldwide to founding his own agency.
He explains the role of creativity in driving business growth, the need for continuous innovation in advertising, the need for more humor in advertising, and the necessity of creating engaging content.
Whether you're just starting out or in the C-suite, Ari's insights on creativity, leadership, and innovation offer valuable lessons for professionals at every level.
This week, Cooper Colvig dives deep into the importance of brand, the world of B2B, and marketing effectiveness.
Our guest is Mikayla Hopkins, Head of Brand at Tracksuit, a company revolutionizing brand tracking and reshaping consumer centricity.
They chat about her journey in marketing, how she landed in B2B SaaS, and the key effectiveness principles that are changing the game.
This episode is perfect for anyone curious about B2B marketing, or anyone who wants to unlock the "cheat codes" for marketing effectiveness.
Per the One Club Global Creativity Ranking, Lucas Ribeiro & Kazuo Kubo are the creative duo at the top of the list.
Today, they are working at McCann NY.
Host Geno Schellenberger asks them how they broke into advertising, made it to the top, and how aspiring advertisers can break in and thrive in this industry.
Listen and learn from the best.
Their portfolios: https://landk.work/
This week's Blueprint is through the eyes of current MSU student, Sydney Stephens. Listen along as she discusses the benefits of using A.I. to avoid creative block and improve your brainstorming process. Also discussed in this episode is how A.I. has impacted scriptwriting, directors' treatments, and storyboards. Learn more about improving your portfolio and widening your skillset by tuning into this episode.
In this episode of ADjunct, Geno Schellenberger sits down with Vann Graves, Executive Director at VCU Brandcenter, to discuss what makes this graduate program stand out in marketing, branding, and advertising education. Vann highlights the unique aspects of VCU Brandcenter, including its focus on the craft, rigorous curriculum, and strong alumni network.
The conversation also dives into Vann's personal journey in advertising, the impact of COVID-19 on education, and the unparalleled support system the Brandcenter provides to its students.
Connect with Vann here: https://www.linkedin.com/in/vanngraves/
Cooper Colvig is back! With this week's guest.
He's the CCO at The Flower Shop, but it's not what you think. You won’t find any orchids or tulips - this shop blooms with highly focused ads that people love and propel brands forward.
Al Merry, a multi-award-winning creative behind some of the most recognizable campaigns for Nike & Adidas, is the mastermind behind its creative.
Join us as Al discusses his unconventional path into advertising, the importance of sweating the small stuff l, and what's brewing in a unique flower shop in Manhattan's Bowery.
https://www.linkedin.com/company/flower-shop/
https://www.linkedin.com/in/alimerry/
Here it is. Handpicked by Gerry Graf himself, the Blue Crowbar award-winning campaign. The best in show.
Blue Crowbar winners are invited on the podcast to speak, learn and network directly with the guest judge.
We asked you all to develop a campaign that establishes Athletic Brewing as the beer brand that doesn’t let you miss out on taste, late nights, or the insanity alcohol tends to lead to.
Phil Serzo created the campaign: “The Beer that Saved Beer”.
View his winning work below:
https://www.crowbarawards.com/previous-winners
In this episode of the Breaking and Entering Advertising podcast, host Geno Schellenberger chats with Christoph Becker, Chief Creative Officer at Whalar Group. They uncover Christoph’s journey from industrial engineering to prominent roles in the advertising industry, finally discussing his current mission at Whaler. You will learn about Whaler’s unique role in the creator economy, The Lighthouse campuses, and Christoph’s insights on creativity, community, and the evolving advertising landscape.
Listen to Brian Bonilla, Senior Agency Reporter at Ad Age and Geno Schellenberger as they discuss Brian's experiences and key takeaways from the 2024 Cannes Lions Festival. Our hosts discuss everything from the top-notch croissants and rosé to the high-profile panels and celebrity encounters. Learn about the importance of networking, Gen Z creators' presence, and AI's role in the advertising industry. They also cover the highlights from Sport Beach and notable agency achievements. Whether you're an industry veteran or an aspiring advertiser, this episode offers valuable insights and a peek into the world of Cannes Lions.
Sydney Stephens in this episode of Blueprint as she shares valuable tips for creatives who don't have an internship but still want to build a strong portfolio. From networking on LinkedIn, pursuing passion projects, and independent studies, to attending external classes and participating in quarterly award shows, Sydney provides a variety of strategies to help you stay productive and create impressive work during the summer.
Sydney Stephens joins us for another week of Blueprint to discuss resumes and how to build a stand-out resume that will help you break into the industry. In this episode, she discusses Applicant Tracking Systems, fonts, and how to format a resume that will help you get hired. Listen along to hear advice that has been passed down from her professors at MSU and ensure that your resume is ready to go.
Brand-side is our segment, which interviews the best marketing professionals in the business. You will hear marketing tactics, advice, and amazing stories to help you break into marketing. The guest, Samantha Siegal, is the Chief Marketing Officer (CMO) of Plezi Nutrition.
Co-founded by former First Lady Michelle Obama, PLEZi Nutrition is spearheading a revolution in how we make and market food and beverages for kids, prioritizing nutrition, taste, and truth.
Valentina is the benchmark for positive energy and how that helps you break into the career you love.
Valentina leads the marketing efforts at Ampersand Studios, an innovative, creative co-working and content studio in Miami's arts and entertainment district. Ampersand caters to creative professionals, offering flexible workspaces, private offices, an in-house production studio, and various equipment for creative projects.
As the first in-house marketing hire during a critical expansion phase, Valentina plays a key role in defining and communicating the Ampersand brand. Her responsibilities have been crucial as the company entered new markets, including a recent launch in Nashville.
It's her job to ensure that Ampersand's legacy in Miami is preserved while adapting to the needs and cultures of new communities.
Valentina's marketing strategy is creative and community-focused, with a strong passion for content marketing and community programming.
For this week's Blueprint episode, Michigan State student Sydney Stephens hops on to discuss portfolio basics. She answers some of the most common questions and concerns students have when it comes to building their own portfolio with advice that has been passed down from her professors. Questions regarding A.I., digital media, and passion projects will finally be answered; specific advice for art directors, copywriters, and non-creative students will be given as well.
In this episode of the Breaking and Entering Advertising Podcast, the host welcomes guest Kat Gordon, founder of the 3 Percent Movement and a seasoned creative director. They discuss the challenges and pathways for breaking into the advertising industry, focusing on nonlinear career paths and the importance of diversity in creative leadership. Kat shares her journey from starting in ad sales to becoming a change-maker addressing the gender disparity in advertising's creative director roles. She explains the inception of the 3 Percent Movement, aimed at increasing female representation in creative director positions from 3% by building a community and showcasing the business case for diversity and creativity. The conversation covers the impact of the 3 Percent Movement, including conferences and efforts to make the creative industry more inclusive. Kat also talks about transitioning to virtual events during COVID-19 and introducing a coaching coalition to support creative leaders. Advice for women aiming to enter the advertising field and the significance of company culture are also discussed.
00:00 Welcome to the Breaking and Entering Advertising Podcast
00:31 The Nonlinear Paths into Advertising
01:01 Introducing Kat Gordon and the 3% Movement
01:29 The Genesis and Impact of the 3% Movement
04:04 Expanding the 3% Movement: Conferences and Virtual Events
07:22 Evolving the 3% Movement: Coaching and Future Directions
10:52 Kat Gordon's Personal Journey into Advertising
17:38 Advice for Aspiring Creatives and the Importance of Company Culture
31:08 Final Thoughts and Where to Find More Information
Join us on the Breaking and Entering Advertising Podcast as we welcome Meg Farquhar and Kendra Schaaf from Schaaf. In this episode, they discuss their career journeys, starting and running Schaaf, and advice for aspiring advertisers. Learn about their experiences at top agencies like TBWA\Chiat\Day and Ogilvy, how they built Schaaf, and their thoughts on the evolving advertising landscape. Discover valuable insights for breaking into the industry and what it takes to succeed.
00:00 Welcome to the Breaking and Entering Advertising Podcast
01:09 Meet Kendra Schaaf: From Career Beginnings to Founding Schaaf
03:35 Meg Farquhar's Journey in Advertising
05:22 Early Roles and Career Insights
08:29 Building Schaaf: Vision, Mission, and Values
17:28 Branding and Positioning: Lessons from the Founders
23:50 Advice for Aspiring Advertisers
32:12 Closing Thoughts and Contact Information
In this episode of 'Breaking with Brian,' hosts Brian and his guest dive into the current state of diversity in the advertising industry. They discuss the 2023 trends, the impacts of recent Supreme Court rulings, and how various companies are scaling back their DE&I efforts. Special guest Lindsay Rittenhouse, Senior Reporter at Ad Age, joins to share her insights and findings from her latest article on diversity commitments and the industry's responses. They also cover new business initiatives, Gen Z opportunities in the writing field, and more. Tune in for an in-depth conversation on crucial advertising issues today.
00:00 Introduction and Lighting Troubles
00:48 Small Agency Awards and Judging
02:03 Work Wednesday Initiative
03:36 Special Guest Announcement
04:56 Gen Z Voices Series
08:51 Balancing Work and Personal Life
12:20 CMOs Taking Over Reviews
16:55 Acknowledging Industry Changes
18:32 Podcast Recommendations
20:55 Introducing Lindsay Rittenhouse
22:19 Diversity in Advertising: Current Challenges
24:08 The Impact of DE&I Cuts
36:05 Future of DE&I in the Industry
37:21 Conclusion and Final Thoughts
Oliver McAteer, a partner and the head of development at Mischief USA, a creative agency known for being one of the best shops today.
Oliver, a British native who has lived in the U.S. for the past eight years, shares his experiences from surviving an earthquake in New Jersey to his previous life in the UK, providing a glimpse into his background and personality.
Last week, Mischief won Most Effective US Agency and Most Effective Indy Agency at the Effies last week. If you check Oliver's LinkedIn, you will see the countless awards they have earned in the past 4-5 years of the agency's inception. And you will see his fun TikToks, which we love.
Connect with him!
https://www.linkedin.com/in/oliver-mcateer-aa8b8484/
Matt Rotondo holds the position of Head of Brands at Sugar23, a company that diverges from traditional advertising agencies by focusing on entertainment production and talent management. Unlike conventional ad firms, Sugar23 specializes in integrating brands into media through creative partnerships and projects that range from TV shows and movies to talent collaborations.
Their innovative approach to brand integration within entertainment sets Matt Rotundo and Sugar23 apart in advertising, transcending the typical bounds of product placement.
This episode features a comprehensive discussion of controversial ads in the advertising industry, focusing on Apple and Bumble's recent campaigns.
Brian Bonilla and Geno Schellenberger explore the nuances of each controversy, the public's reaction, and the lessons to be learned for advertisers. They are joined by Tim Nudd, the Creativity Editor at Ad Age, who shares his insights on the matter. The episode delves into the specifics of Apple's controversial ad, which showcases product thinness, and Bumble's campaign, which faced backlash for handling gender politics.
00:00 Intro
00:45 Diving into The Ads with Tim Nudd
01:05 Exploring the Apple Ad Controversy
02:30 The Creative Process and Industry Insights
06:25 Tim Nudd Shares His Experience and Perspective
07:51 Analyzing the Backlash and Apple's Response
17:13 Reflections on Advertising Creativity and Strategy
18:49 Decoding the Apple Ad Controversy
19:40 The Ripple Effect: Media Coverage and Public Reaction
20:49 Exploring Cultural Forces and AI's Impact
22:51 Samsung's Creative Counterattack
30:36 The Bumble Ad Controversy
37:36 Learning from Advertising Mistakes
This podcast episode features your accomplice, Geno Schellenberger interviewing Dave Reidy, Managing Director and Chief Creative Officer at Havas Life Chicago, in person at the Havas Chicago office. Dave shares his journey into healthcare advertising, emphasizing the unique challenges, rewards, and the importance of creativity within the sector. The conversation covers topics such as maintaining passion, breaking into the industry, managing projects under regulatory constraints, and the role of creativity in healthcare advertising.
Dave also provides advice for those looking to enter the field, discusses the collaborative culture at Havas, and shares personal anecdotes about his background in creative writing and his involvement in producing a short film. The episode encourages listeners to connect with industry professionals and emphasizes the value of creativity and human purpose in advertising.
00:00 Introduction to the Podcast and Guest Dave Reidy
00:43 Dave Reidy's Journey into Healthcare Advertising
01:14 The Creative and Collaborative Culture at Havas
01:42 Breaking into Healthcare Advertising: Insights and Advice
04:13 Dave Reidy's Role and the Essence of Havas Health and You
07:36 The Transition from Sports to Healthcare Advertising
10:13 The Unique Challenges and Rewards of Healthcare Advertising
14:38 Case Studies and the Impact of Advertising in Rare Diseases
25:05 Advice for Aspiring Healthcare Advertising Professionals
31:13 Dave Reidy's Personal Journey and Creative Endeavors
36:30 Conclusion and How to Connect with Dave Reidy
This podcast episode deviates from the usual guest interviews to introduce 'blueprint,' a segment that provides deep-dive advice on specific topics in the advertising industry based on listener inquiries.
The host, Geno Schellenberger, shares personal experiences and strategies on preparing for job interviews, emphasizing the importance of thorough company research and presenting oneself confidently.
Insights on what employers look for during interviews, how to stand out by discussing the company's work and campaigns, and tips for each stage of the interview process are offered. The discussion highlights the pivotal role of aligning personal values with company goals to succeed in securing a job in advertising.
00:00 Introduction to the Podcast and Blueprint Series
00:40 First Solo Episode: Navigating the Mic Alone
01:01 Mastering the Interview: Personal Success Story
03:51 Deep Dive into Interview Preparation Strategies
05:36 Elevating Your Interview Game: Advanced Tips
07:13 Wrapping Up: Key Takeaways and Support Offer
The goal of this podcast is to help you break in and thrive in advertising. And Marketing. And heck, maybe to help you become a CEO.
Welcome back to breaking and Entering brand-side. We interview the best folks who work in creative communications directly for businesses. Not agencies. Although we love agency folks too.
Today, we learn from Gertrude Allen, CEO of Lola Dating, a new dating app that addresses the common issues found in existing dating platforms, such as swiping fatigue and ineffective communication.
Gertrude discusses Lola's unique features, such as a calendar system for scheduling dates and a feedback mechanism to improve matches over time.
Listen if you're looking for love. Or if you're looking to break in and or thrive in advertising.
Breaking with Brian: Episode 6 - "Agency" Rebrand
Brian Bonilla, Senior Agency Reporter at Ad Age and Geno Schellenberger, Associate Director of Growth and Comms at Havas Chicago, discuss the developing stories of the advertising world, focusing on the significant shift from traditional agencies to a variety of new models, including consultancies and creative transformation companies. They explore the real-world implications of this change for talent acquisition, client relationships, and overall strategy.
They touch upon recent industry events like the Kendrick-Drake beef, their preferences in music and the creative world, and the recognition of excellence in the industry through awards like the Ad Age gala. They also reflect on the confusion these industry shifts cause among professionals and students alike, suggesting a focus on skill and passion over titles and terminologies.
Additionally, they humorously propose setting up their own agency, emphasizing creativity and quick, impactful solutions. The episode rounds off with more personal anecdotes and light-hearted banter about preferences in music, food, and hypothetical scenarios, ensuring an entertaining dialogue on the future of advertising.
00:00 Welcome to Episode Six: A Casual Sunday Chat
00:37 Kendrick vs. Drake
01:52 Ad Age Gala Highlights and Industry Awards
07:40 Exploring the Ad Industry's Latest Buzzword: 'Agency'
16:02 The New Agency Model: Consulting Meets Creativity
20:15 Revamping Agencies for the Modern Era
20:53 The Birth of a New Agency Model
21:53 The Shift in Client Expectations
22:26 The Identity Crisis Among Agencies
23:18 Brainstorming a Unique Agency Concept
25:53 The Future of Creative Careers
28:31 Creating Our Own Agency: A Hypothetical Exercise
29:14 Reflecting on Industry Changes and Personal Preferences
31:56 Closing Thoughts and Future Plans
Celebrating all the side projects created by folks in advertising.
From Vomit Comics, an advertising video game, to even this podcast, Josh Weiss and Sunita Deshpande have been celebrating the extremely creative and meaningful side projects from the minds of those who create ads for a living.
It's essential to study ads and what's being covered in the ad trades, but it's also important to stay in tune with culture and to flex your creativity, and side projects are a great way to do that.
Josh Weiss and Sunita Deshpande join this episode to talk about The Side Show and how students can get inspired by the site's gallery of projects.
Brian Bonilla, a senior agency reporter at Ad Age, returns to discuss recent happenings and insights within the advertising industry alongside Geno Schellenberger.
They dive into the current trend of rapidly emerging ad agencies and explore the factors contributing to this phenomenon, including the strategy of niching down to cater to specific market segments like Gen Z and local businesses. The conversation also touches on significant developments, such as a notable lawsuit involving the closure of the Butcher Shop agency.
The discussion spans various informative segments, including 'Agency Headline of the Week,' 'Gas or Pass,' and special topics on the role of AI in creative processes and insights into how advertising reviews work. This episode offers students and aspiring advertisers valuable advice on navigating and thriving in the advertising industry by staying informed and seizing opportunities.
Dr. Karen Freberg on Bridging the Gap between Academia and Industry.
In this episode, Dr. Karen Freberg shares her experiences as a professor in strategic communications at the University of Louisville. She highlights her approach to teaching and her role in managing a student-run strategic communications agency. She discusses how she focuses on bridging the gap between academia and the industry and why she champions her students to take ownership of their learning. Additionally, Dr. Freberg shares examples of how her students have benefited from personal branding and real-world experience, including opportunities to work with esteemed companies and on high-profile events.
00:00 Introduction and Welcome
00:50 Getting to Know Dr. Karen Freberg
01:28 Bridging the Gap Between Academia and Industry
02:18 The Journey of a Student Athlete
03:27 Discovering Public Relations
05:19 The Importance of Personal Branding
08:16 Success Stories: From Students to Professionals
12:46 The Power of Passion and Initiative
19:40 The Struggles and Joys of Advertising
20:09 The Importance of Creativity in Strategic Communication
21:25 The Journey of Building a Student Agency
21:55 The Challenges and Triumphs of Launching a Student Agency
22:17 The Role of Students in Shaping the Agency
24:40 The Growth and Success of the Student Agency
25:32 The Impact of the Student Agency on the Community
32:07 The Future of the Student Agency
33:48 The Role of Podcasts in Student Learning
36:48 The Impact of Teaching on Students
37:37 Connecting with Karen Freberg
This week, we interviewed Eric Segal and Brett Banker, founders of X&O, a unique company that defies the traditional advertising agency framework.
Operating from New Jersey, Segal and Banker discuss their long-term partnership, the genesis of X&O, and how their model differentiates from typical agencies by focusing on employing a network of experts and officers for specific client challenges. They dive into the principles of agility, expertise, and speed in delivering strategic and creative roadmaps for clients, emphasizing their no-hierarchy, project-based approach.
X&O collaborates with clients and other agencies, often working anonymously to solve complex problems quickly and efficiently. The discussion also covers how X&O’s model could impact aspiring advertisers and the evolving landscape of the advertising industry.
00:00 Welcome to the Breaking and Entering Advertising Podcast
00:23 Introducing X&O: A New Breed of Agency
02:52 The Unique Model of X&O Explained
04:14 The Expertise and Structure of X&O
07:22 Collaboration and Project Dynamics at X&O
09:59 The Anonymity Principle and Creative Process
13:17 Client Projects and Showcasing Work
16:16 Reflecting on Creative Control and Validation
18:54 Unlocking the Talent Pool: The Shift in Advertising Talent Dynamics
20:04 The Pandemic's Impact on Work-Life Balance and Talent Mobility
21:00 Breaking and Entering: A New Era for Aspiring Advertisers
24:16 From Traditional Paths to New Opportunities: Personal Career Journeys
27:50 The Power of Asking and the Importance of Instinct in Advertising
31:30 Exploring New Business Models and the Future of Agency Pitches
34:06 Final Thoughts and How to Connect
Lauren King, Director of Brand Marketing at Wolverine Boots & Apparel, conducts a hall of fame episode this week on Breaking and Entering Brand-Side.
She takes us through her inspiring journey from internships at the Detroit Zoo and WNBA, navigating through a PR agency, to her pivotal role in transforming a startup into a national phenomenon.
You will hear how facing the 2008 Recession, a chance Craigslist find, and a strategic move to Wolverine Worldwide shaped her career.
Lauren’s story is a masterclass in seizing opportunities, the power of perseverance, and the continuous pursuit of growth.
LinkedIn: https://www.linkedin.com/in/laurenshieldking/
This episode of the Breaking and Entering Advertising Podcast features a deep dive into the advertising world with Tim Roan, Chief Creative Officer at McGarrah Jessee, an independent agency based in Austin, Texas. Roan shares his journey from agency side to client side at Lyft and back into the agency world with Magera Jesse. He discusses the evolution of advertising in the context of remote work, the importance of nurturing early talent, and offers advice for those looking to break into the industry. The conversation covers McGarrah Jessee's unique approach to creativity and client relationships, highlighting successful partnerships with brands like Yeti, Deep Eddie Vodka, and more. Roan emphasizes the significance of creating a fun working environment and fostering a culture that prioritizes creativity and human connections over business constraints.
In this episode of the Breaking and Entering Advertising Podcast, host Geno Schellenberger talks with Olivia Morley, a senior advertising reporter at Adweek, about the challenges and solutions for students and aspiring advertisers looking to enter the industry. The main point of discussion is the Rising Marketer's Guide, which she reports on consistently.
She shares her initiative to compile and disseminate valuable resources for newcomers, such as internship and fellowship programs that need broad exposure. She emphasizes the significance of these opportunities for career development, especially for underrepresented groups, and discusses her series on the Adweek blog, Agency Spy, which profiles various advertising programs. Special attention is given to the diversity of these programs and how they cater to different levels of commitment and learning needs. Morley's goal with this series is to demystify the path into advertising, increase successful application rates, and ensure the right fit between candidates and programs.
00:00 Welcome to the Podcast & Honeymoon Excitement
00:30 The Journey of a Belated Honeymoon
01:21 Unplugging for a Beach Getaway
02:10 Revisiting Olivia's First Podcast Appearance
02:22 Olivia's Role at Adweek & The Power of Networking
04:12 Introducing a New Segment: Break-In Tools
05:03 The Genesis of a Resourceful Series for Aspiring Advertisers
08:30 Diving Deep into Agency Fellowship Programs
11:20 The Vision Behind the Series & Its Impact
16:07 How to Access the Rising Marketers Guide & Closing Thoughts
Back to Brand-Side.
This episode dives deep into Shure Incorporated, a brand our team at Breaking and Entering is incredibly passionate about, with insights from Garrison Krotz.
Garrison is an Associate Manager of Global Media Relations at Shure Incorporated.
Garrison talks about his journey from PR Agency Ketchum to Shure, blending professional growth with personal passions.
We discuss the importance of networking and connecting with industry professionals to navigate career transitions!
Aaron Starkman is the Global Chief Creative Officer at Rethink. And Partner.
He's really good at advertising.
Aaron's brilliance has catapulted Rethink to the forefront of the advertising world, earning titles like Ad Age's Creative Agency of the Year, Campaign Magazine's Global Independent Agency of the Year, and numerous Cannes Gold Lions.
But Aaron's journey wasn't always lined with accolades. He faced job losses and challenges that tested his resilience and creativity. You'll hear how Aaron turned setbacks into stepping stones, leading to groundbreaking work and industry-wide recognition.
His story is a testament to the power of perseverance and innovative thinking in advertising.
Connect with him on LinkedIn:
https://www.linkedin.com/in/aaron-starkman-5833b047/
In Episode 4 of Breaking with Brian Bonilla, hosts Brian Bonilla (Senior Reporter at Ad Age) and Geno Schellenberger (Comms Lead at Havas Chicago) dive into a range of topics, including the success of Havas Chicago's Wayfair campaign, the dynamics of the advertising industry, and recent trends in hiring creators within agencies.
They discuss the significant impact of executive moves in advertising and the rise of AI interns in agencies. The episode also covers the effects of mergers, acquisitions, and partnerships on mid-sized agencies, highlighting the changing nature of agency sizes and client project approaches.
NHL, NBA, NFL, MLB. You know these, but do you know PBR?
It's time to learn about professional bull riding with our guest, Tripp Wheat, Director of Sales at Professional Bull Riders, LLC (PBR), on Breaking and Entering Brand-side.
Tripp is revolutionizing PBR by drawing in diverse partners and widening the sport's appeal far beyond its traditional audience.
Hear how strategic partnerships propel PBR into new markets and catch Tripp's expert advice for marketers aiming to leave their mark.
Listen for an episode packed with insights and strategies that are shaping the future of sports marketing.
Breaking Down Ad Age's A-List 2024
This episode features a discussion between Brian Bonilla (Senior Agency Reporter at Ad Age) and Geno Schellenberger (Comms lead at Havas Chicago), breaking down Ad Age's prestigious A-list of top advertising agencies for 2023. They provide insights into the selection process, emphasizing the list's significance in the industry, including categories like the top 10 agencies, standouts, and the best in specific areas such as agency culture.
They highlight notable agencies such as Mischief and Highdive and discuss the impact of receiving this accolade. They dive into the implications for aspiring advertisers, suggesting leveraging this list to learn about and enter the industry.
00:00 Special Episode Alert: The A-List Reveal
02:10 Unveiling the A-List: The Top Agencies of the Year
08:07 Deep Dive into the Top 10 Agencies of 2023
19:13 Exploring the Top 5 Agencies and Their Impact
24:22 Exploring the Success of Goodby and Mischief25:15 The Rise of Mischief: A Deep Dive
26:16 The Story of Greg Han and the Impact of NFA
28:47 Unveiling the Strategy Behind Mischief's Success
32:39 Spotlight on Independent Agency of the Year
36:11 Exploring In-House Agency Excellence with Yeti
43:18 Agency Executive of the Year: A Story of Resilience
48:23 Wrapping Up: The Power of Brand and Agency Recognition
We have one of my favorite brands in the world, LinkedIn.
Kim Biason Chitra is Director, Global Brand Marketing at LinkedIn.
From breaking into the agency side to attending Northwestern University's Kellogg School of Business to earn her MBA, I asked her why she jumped from the agency to the brand side. I asked her about her MBA experience.
We learn about life on the other side and how she and her team at LinkedIn are bridging the gap between marketing and advertising.
In this episode of 'Breaking with Brian Bonilla,' Geno Schellenberger and Brian Bonilla discuss advertising stuff, including the recent merger between Barkley and OKRP to form BarkleyOKRP and the implications for the advertising industry. They discuss the importance of supporting neurodiverse employees in the workplace and share strategies agencies implement to create more inclusive environments. Additionally, the episode explores the challenges faced by students and recent graduates in finding jobs within the advertising industry, offering insights and advice on navigating these difficult times. A special guest joined the conversation, shedding light on her reporting on these critical industry issues.
00:00 Introduction and Catching Up
02:28 Agency Headline of the Week
10:36 Rapid Fire Headlines
22:33 Special Guest Introduction
22:52 Conversation with Special Guest
23:33 Discussing Neurodiversity in Agencies
24:17 Challenges Faced by New Graduates in Advertising
33:08 Advice for Breaking into the Industry
39:48 Closing
Nerding up and knowing the industry is one of the best ways to break into advertising. And, of course, to thrive in it.
This week, we learn from Kyle O'brien. Kyle is an Agencies Reporter and AgencySpy Editor at Adweek.
He emphasizes the benefits of starting in an agency, where one can learn important aspects of the advertising process in a supportive environment. His discussion about the evolving landscape of advertising, including the role of AI, offers a realistic yet optimistic view of the industry's future.
Blueprint by Breaking and Entering is a deep dive into various topics within marketing communications. Episodes range from 5 minutes to 5 hours.
Today, we feature Ty Gates from Mother USA. Ty is the Communications Director at Mother. Geno Schellenberger leads Comms at Havas Chicago. They discuss breaking into agency comms, new biz, PR and more.
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En liten tjänst av I'm With Friends. Finns även på engelska.