UI Breakfast: UI/UX Design and Product Strategy

Today we have another episode of Better Done Than Perfect. Listen in as we talk to Tim Schumacher, co-founder and CEO of saas.group. You'll learn how they developed their acquisition model, the importance of setting up central teams for operative tasks, why founders need to think about successors, and more.

Please head over to the episode page for the detailed recap and key takeaways.

Show notes

• saas.group — Tim’s company
• UI Breakfast Episode 135: Multi-Product Portfolio Model for SaaS with JD Graffam
• Prerender, Pipeline CRM, Rewardful — some companies acquired by saas.group
• TinySeed
• Send Tim an email
• Follow Tim on LinkedIn
• Follow Dirk Sahlmer on LinkedIn

Thanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes.

Sponsor

This show is brought to you by Userlist — an email automation platform for SaaS companies. Onboard, engage, and nurture your customers, as well as marketing leads. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets.

Interested in sponsoring an episode? Learn more here.

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What are the three principles of taking and managing notes? Our guest today is Jorge Arango, an information architect, author, and educator. You’ll learn about the evolution of knowledge management tools, how digital note-taking systems have extended our capabilities, why you should choose the right tools for different types of notes, and more.

Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.

Show Notes

• Duly Noted — Jorge’s new book
• What is a Mind Map?
• Figure It Out — a book by Steven Anderson and Karl Fast
• Obsidian, Roam Research — popular tools for connected note taking
• Drafts — a tool for temporary thinking
• NotebookLM — a project by Google
• Check out Jorge’s website
• The Informed Life — Jorge’s podcast

This episode is brought to you by UC San Diego. Thinking about diving into the dynamic world of UX design, but not sure where to start? Explore UC San Diego Extended Studies’ UX Design Certificate. Master essential skills to build a standout portfolio that will help you land your dream job. Enroll today in Principles of UX and get 10% off as our listener. Head over to DiscoverUX.ucsd.edu and use code DISCOVERUX to apply the discount.

Interested in sponsoring an episode? Learn more here.

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Today we have another episode of Better Done Than Perfect. Listen in as we talk to Michael Wilding, a marketing automation architect. You'll learn how QA is done in larger organizations, why creating a base template is important, how to do QA on your workflows, and how to test your emails using different methods.

Please head over to the episode page for the detailed recap and key takeaways.

Show notes

• DEPT® — Michael’s place of work
• Litmus, Email on Acid — template testing tools
• Postman
• Follow Michael on LinkedIn

Thanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes.

Sponsor

This show is brought to you by Userlist — an email automation platform for SaaS companies. It matches the complexity of your customer data, including many-to-many relationships between users and companies. Book your demo call today at userlist.com.

Interested in sponsoring an episode? Learn more here.

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What does successful product management look like for a bigger team? Our guest today is Benjamin Humphrey, co-founder and CEO of Dovetail. You’ll learn why designers hold more product management power at Dovetail, how product knowledge is shared across their team, why product marketing is important, and more.

Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.

Show Notes

• Dovetail
• Follow Benjamin on LinkedIn

This episode is brought to you by UC San Diego. Thinking about diving into the dynamic world of UX design, but not sure where to start? Explore UC San Diego Extended Studies’ UX Design Certificate. Master essential skills to build a standout portfolio that will help you land your dream job. Enroll today in Principles of UX and get 10% off as our listener. Head over to DiscoverUX.ucsd.edu and use code DISCOVERUX to apply the discount.

Interested in sponsoring an episode? Learn more here.

Leave a Review

Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

Today we have another episode of Better Done Than Perfect. Listen in as we talk to Sahil Patel, CEO of Spiralyze. You'll learn why you should get inspiration from the tests run by other companies, how early you should invest in A/B testing, where to use disruptions in your website design, and more.

Please head over to the episode page for the detailed recap and key takeaways.

Show notes

• Spiralyze
• Connect with Sahil on LinkedIn

Thanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes.

Sponsor

This show is brought to you by Userlist — an email automation platform for SaaS companies. Onboard, engage, and nurture your customers, as well as marketing leads. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets.

Interested in sponsoring an episode? Learn more here.

Leave a Review

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How can designers gain domain knowledge while working on a highly technical product? Our guest today is Ridhima Gupta, lead product designer at Databricks. You’ll learn how to work with deeply technical stakeholders, why it’s okay to admit when you don’t understand something, their product development process at Databricks, and more.

Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.

Show Notes

• Databricks
• What To Do If Your Product Isn’t Growing — a writeup on critical user journeys by Austin Chang
• Send Ridhima an email
• Connect with Ridhima on LinkedIn
• Check out Ridhima’s website

This episode is brought to you by Dovetail, the customer insights platform that gets you from data to insights, fast.

Dovetail has launched exciting new AI features to help you understand large amounts of customer feedback fast. Automatically cluster themes, analyze sentiment, and summarize transcripts while keeping your participant data safe and sound. For an extended 30-day free trial exclusive to UI breakfast listeners, go to dovetail.com/uibreakfast.

Interested in sponsoring an episode? Learn more here.

Leave a Review

Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

Today we have another episode of Better Done Than Perfect. Listen in as we talk to Lloyed Lobo, co-founder of Boast.ai and author of From Grassroots to Greatness. You'll learn about the four stages companies go through to become a global phenomenon, the values for building a sustainable community-led business, how to nurture brand evangelists, and more.

Please head over to the episode page for the detailed recap and key takeaways.

Show notes

• From Grassroots To Greatness — Lloyed’s new book
• Start with Why — a book by Simon Sinek
• Nick Mehta, Dharmesh Shah, Kipp Bodnar, Mark Roberge — brand evangelists
• Larry Ellison, Jason Lemkin, Gary Vaynerchuk
• Follow Lloyed on LinkedIn
• From Grassroots To Greatness website

Thanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes.

Sponsor

This show is brought to you by Userlist — an email automation platform for SaaS companies. It matches the complexity of your customer data, including many-to-many relationships between users and companies. Book your demo call today at userlist.com.

Interested in sponsoring an episode? Learn more here.

Leave a Review

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How do you measure customer satisfaction in a complex customer journey? Our guest today is Debbie Levitt, “The Mary Poppins of UX and CX” and author of Customers Know You Suck. You’ll learn how customer satisfaction relates to customer loyalty, why you should measure satisfaction qualitatively and quantitatively, how you can better capture and understand customer frustration, and more.

Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.

Show Notes

• Delta CX — Debbie’s company
• Customers Know You Suck — Debbie’s book
• Disruptive Research — a book by Larry Marine
• Delta CX’s community links
• Connect with Debbie on LinkedIn

This episode is brought to you by Dovetail, the customer insights platform that gets you from data to insights, fast.

Dovetail has launched exciting new AI features to help you understand large amounts of customer feedback fast. Automatically cluster themes, analyze sentiment, and summarize transcripts while keeping your participant data safe and sound. For an extended 30-day free trial exclusive to UI breakfast listeners, go to dovetail.com/uibreakfast.

Interested in sponsoring an episode? Learn more here.

Leave a Review

Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

Today we have another episode of Better Done Than Perfect. Listen in as we talk to Melissa Kwan, co-founder and CEO of eWebinar. You'll learn the difference between live-first and automated webinar solutions, why you should be honest with your prospects, how you can make your on-demand demo effective, and more.

Please head over to the episode page for the detailed recap and key takeaways.

Show notes

• eWebinar — Melissa’s product
• Zoom, Livestorm, Demio — popular tools for live webinars
• How to Script an Effective On-Demand Product Demo — And Convert Leads Without Talking to Them!
• Connect with Melissa on LinkedIn

Thanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes.

Sponsor

This show is brought to you by Userlist — an email automation platform for SaaS companies. Onboard, engage, and nurture your customers, as well as marketing leads. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets.

Interested in sponsoring an episode? Learn more here.

Leave a Review

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What should you consider when designing a learning process? Our guest today is Jenae Cohn, the author of Design for Learning. You’ll learn the motivation behind writing the book, how to choose the right format for your training, what interaction formats work best for different group sizes, and more.

Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.

Show Notes

• Design for Learning — a book by Jenae Cohn and Michael Greer
• Check out Jenae’s website
• Connect with Jenae on LinkedIn

This episode is brought to you by Dovetail, the customer insights platform that gets you from data to insights, fast.

Dovetail has launched exciting new AI features to help you understand large amounts of customer feedback fast. Automatically cluster themes, analyze sentiment, and summarize transcripts while keeping your participant data safe and sound. For an extended 30-day free trial exclusive to UI breakfast listeners, go to dovetail.com/uibreakfast.

Interested in sponsoring an episode? Learn more here.

Leave a Review

Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

Today we have another episode of Better Done Than Perfect. Listen in as we talk to Geoff Roberts, co-founder of Outseta. You'll learn about their special approach to SEO, why you should sometimes prioritize resonance over reach, the importance of narrowing down on your audience, and more.

Please head over to the episode page for the detailed recap and key takeaways.

Show notes

• Outseta — Geoff’s product
• Basecamp, HubSpot — popular all-in-one products
• Follow Geoff on Twitter and LinkedIn

Thanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes.

Sponsor

This show is brought to you by Userlist — an email automation platform for SaaS companies. It matches the complexity of your customer data, including many-to-many relationships between users and companies. Book your demo call today at userlist.com.

Interested in sponsoring an episode? Learn more here.

Leave a Review

Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

How can we better support research teams? Our guest today is Kate Towsey, research ops guru and the author of Research That Scales. You’ll learn when it’s time to invest in research ops, how to scale research teams, what library science can contribute to the field, and more.

Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.

Show Notes

• Research That Scales — Kate’s book
• Respondent, User Interviews, Askable
• Check out Kate’s website
• Connect with Kate on LinkedIn
• Cha Cha Club — Kate’s closed community for research professionals

This episode is brought to you by Dovetail, the customer insights platform that gets you from data to insights, fast.

Dovetail has launched exciting new AI features to help you understand large amounts of customer feedback fast. Automatically cluster themes, analyze sentiment, and summarize transcripts while keeping your participant data safe and sound. For an extended 30-day free trial exclusive to UI breakfast listeners, go to dovetail.com/uibreakfast.

Interested in sponsoring an episode? Learn more here.

Leave a Review

Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

Today we have another episode of Better Done Than Perfect. Listen in as we talk to Nout Boctor-Smith, growth marketing consultant at Nine Lives Digital. You'll learn the difference between B2C and B2B lifecycle marketing, why customer centricity is important, how to market to sensitive audiences, and more.

Please head over to the episode page for the detailed recap and key takeaways.

Show notes

• Nine Lives Digital
• What is Product-led Growth?
• The Ultimate Guide to Account-Based Marketing
• B2B Marketing Attribution with Steffen Hedebrandt
• Connect with Nout on LinkedIn

Thanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes.

Sponsor

This show is brought to you by Userlist — an email automation platform for SaaS companies. Onboard, engage, and nurture your customers, as well as marketing leads. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets.

Interested in sponsoring an episode? Learn more here.

Leave a Review

Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

What publishing options are available to first-time authors writing about design? Our guest today is Louis Rosenfeld, founder of Rosenfeld Media and co-author of multiple books on information architecture. You’ll learn about his motivation for establishing his publishing company, how they help book authors develop their ideas, how compensation works in different publishing scenarios, and more.

Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.

Show Notes

• Rosenfeld Media — Louis’s publishing company
• DesignOps Summit, Design in Product, Advancing Research — Rosenfeld Media’s conferences
• A Book Apart, Smashing — “middle ground” publishing options
• Follow Louis on LinkedIn and Medium
• The Rosenfeld Review Podcast

This episode is brought to you by Dovetail, the customer insights platform that gets you from data to insights, fast.

Dovetail has launched exciting new AI features to help you understand large amounts of customer feedback fast. Automatically cluster themes, analyze sentiment, and summarize transcripts while keeping your participant data safe and sound. For an extended 30-day free trial exclusive to UI breakfast listeners, go to dovetail.com/uibreakfast.

Interested in sponsoring an episode? Learn more here.

Leave a Review

Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

Today we have another episode of Better Done Than Perfect. Listen in as we talk to Sarah McCredie, director of product marketing at Recurly. You'll learn what marketing for humans is, which brands are nailing it, why you shouldn’t be afraid to rebrand, and more.

Please head over to the episode page for the detailed recap and key takeaways.

Show notes

• Recurly — Sarah’s place of work
• Glossier — one of direct-to-consumer pioneers in human marketing
• Slack — an example of human branding in SaaS
• State of Subscriptions: What consumers want
• Connect with Sarah on LinkedIn

Thanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes.

Sponsor

This show is brought to you by Userlist — an email automation platform for SaaS companies. It matches the complexity of your customer data, including many-to-many relationships between users and companies. Book your demo call today at userlist.com.

Interested in sponsoring an episode? Learn more here.

Leave a Review

Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

In the world of business goals and KPIs, how do we make space for user respect? Our guest today is Christina Nguyen White, Vice President of Design at Loom. You’ll learn the definition of user respect, how Loom leveraged user respect to redesign their desktop app, how they help users who are not exactly comfortable with videos, and more.

Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.

Show Notes

• Loom — Christina’s place of work
• Figma, Grammarly, Spotify, Airbnb, Asana, Notion — inspiring products
• Follow Christina on Twitter and LinkedIn

This episode is brought to you by Refiner. Capture actionable product and user feedback with in-product microsurveys. Measure NPS, continuously research users, assess product-market fit, and more. With Refiner, run any type of survey and precisely target the right users at the right time. To get our in-product survey best practices, download our free microsurvey database at refiner.io/database.

Interested in sponsoring an episode? Learn more here.

Leave a Review

Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

Today we have another episode of Better Done Than Perfect. Listen in as we talk to Tim Hart, senior email developer at Response Labs. You'll learn what incentives you can offer to reactivate subscribers, what engagement metrics matter the most, how often you should be pruning your email list, and more.

Please head over to the episode page for the detailed recap and key takeaways.

Show notes

• Response Labs
• Email Geeks
• Connect with Tim on LinkedIn

Thanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes.

Sponsor

This show is brought to you by Userlist — an email automation platform for SaaS companies. Onboard, engage, and nurture your customers, as well as marketing leads. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets.

Interested in sponsoring an episode? Learn more here.

Leave a Review

Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

Is there “one best way” to use wireframes in your design process? Our guest today is Leon Barnard, education team lead at Balsamiq and co-author of Wireframing for Everyone. You’ll learn about their journey of writing the book, how they think about wireframes as industry insiders, the different phases and types of wireframing, tips on asking and giving feedback, and more.

Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.

Show Notes

• Wireframing for Everyone — a book by Michael Angeles, Leon Barnard, and Billy Carlson
• Follow Leon on Twitter and LinkedIn
• Balsamiq Wireframing Academy
• Get a copy of Wireframing for Everyone

This episode is brought to you by Refiner. Capture actionable product and user feedback with in-product microsurveys. Measure NPS, continuously research users, assess product-market fit, and more. With Refiner, run any type of survey and precisely target the right users at the right time. To get our in-product survey best practices, download our free microsurvey database at refiner.io/database.

Interested in sponsoring an episode? Learn more here.

Leave a Review

Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

Today we have another episode of Better Done Than Perfect. Listen in as we talk to Farzad Rashidi, co-founder of Respona. You'll learn how they grow and convert their website traffic, how to help your landing pages rank, what content promotion strategies work best, and more.

Please head over to the episode page for the detailed recap and key takeaways.

Show notes

• Respona — Farzad’s tool
• UI Breakfast Episode 167: Designing Effective Presentations with Payman Taei
• Semrush, Ahrefs, Moz — Farzad’s tool stack
• Outreach Strategy Hub
• Connect with Farzad on LinkedIn

Thanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes.

Sponsor

This show is brought to you by Userlist — an email automation platform for SaaS companies. It matches the complexity of your customer data, including many-to-many relationships between users and companies. Book your demo call today at userlist.com.

Interested in sponsoring an episode? Learn more here.

Leave a Review

Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

Can you design a mobile app using a mobile app? Our guest today is Dan LaCivita, co-founder and co-CEO of Play. You’ll learn about their motivation for building Play, how their tool helps designers during high-fidelity phases, how they’re building trust in the industry, and more.

Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.

Show Notes

• Play — Dan’s product
• Check out Play’s YouTube channel
• Apple Human Interface Guidelines
• Figma Resource Library
• Webflow Resources
• Try Play

This episode is brought to you by Refiner. Capture actionable product and user feedback with in-product microsurveys. Measure NPS, continuously research users, assess product-market fit, and more. With Refiner, run any type of survey and precisely target the right users at the right time. To get our in-product survey best practices, download our free microsurvey database at refiner.io/database.

Interested in sponsoring an episode? Learn more here.

Leave a Review

Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

Today we have another episode of Better Done Than Perfect. Listen in as we talk to Phil Alves, founder of DevSquad and DevStats. You'll learn how to prioritize feature development, how to take care of your developers’ well-being, what non-technical founders should know, and more.

Please head over to the episode page for the detailed recap and key takeaways.

Show notes

• DevSquad — Phil’s consultancy
• DevStats — Phil’s product
• Shape Up — a book by Ryan Singer
• UI Breakfast Podcast Episode 238: The Allied Team Model with Anthony Armendariz
• DORA Metrics
• SPACE Framework
• SaaS Origin Stories
• Check out Phil’s website
• Follow Phil on Twitter

Thanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes.

Sponsor

This show is brought to you by Userlist — an email automation platform for SaaS companies. Onboard, engage, and nurture your customers, as well as marketing leads. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets.

Interested in sponsoring an episode? Learn more here.

Leave a Review

Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

Can you get the benefits of design sprints in less time? Our guest today is Teresa Cain, author of Solving Problems in 2 Hours. You’ll learn about why she decided to condense the traditional sprints, what problems can be solved using this format, how to avoid bias in decision-making, and more.

Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.

Show Notes

• Solving Problems in 2 Hours — Teresa’s book
• TreviPay — Teresa’s place of work
• Episode 131: Design Sprint with Jonathan Courtney
• FigJam, Miro, Mural, InVision, Balsamiq — collaboration tools
• Use their template on Figma
• 2 Hour Design Sprints on Udemy
• Check out Teresa’s website
• Connect with Teresa on LinkedIn

This episode is brought to you by Refiner. Capture actionable product and user feedback with in-product microsurveys. Measure NPS, continuously research users, assess product-market fit, and more. With Refiner, run any type of survey and precisely target the right users at the right time. To get our in-product survey best practices, download our free microsurvey database at refiner.io/database.

Interested in sponsoring an episode? Learn more here.

Leave a Review

Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

Today we have another episode of Better Done Than Perfect. Listen in as we talk to Gaurav Vohra, a startup advisor and a member of the founding team at Superhuman. You'll learn why they decided to focus on a specific set of channels, the mechanics of virality, how you can measure it in the early stages, and more.

Please head over to the episode page for the detailed recap and key takeaways.

Show notes

• Superhuman — Gaurav’s company
• Traction — a book by Gabriel Weinberg and Justin Mares
• Warby Parker — an example of great customer experience
• How to Model Viral Growth: The Hybrid Model
• What is K-Factor in Viral Marketing?
• Snowflake, HubSpot, BigQuery
• Wordle, DALL·E, Midjourney, ChatGPT, Lensa — viral success stories
• Check out Gaurav’s website
• Follow Gaurav on Twitter and LinkedIn

Thanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes.

Sponsor

This show is brought to you by Userlist — an email automation platform for SaaS companies. It matches the complexity of your customer data, including many-to-many relationships between users and companies. Book your demo call today at userlist.com.

Interested in sponsoring an episode? Learn more here.

Leave a Review

Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

Why do details matter so much in product typography? Our guest today is Oliver Schöndorfer, a UI designer, typography consultant, and YouTuber. You’ll learn how to select a typeface for your software project, whether your logo should use the same font as your product, why you always need to consider the line length, and more.

Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.

Show Notes

• Pimp my Type — Oliver’s website
• Figma, Dropbox, Miro — brands with expressive typography
• TypeTogether, Blaze Type, FontWerk — Oliver’s favorite foundries
• Web Typography — a book by Richard Rutter
• Check out Oliver’s YouTube channel
• Read more on Oliver’s blog
• Follow Oliver on Instagram and Twitter
• Find Oliver’s deal for UI Breakfast listeners at pimpmytype.com/ui-breakfast

This episode is brought to you by Dovetail — the customer insights platform for teams. If you’re looking to uncover insights from usability testing or customer interviews — you’re in luck. Dovetail just released a community platform that provides 100s of templates to help you uncover insights fast, from any kind of customer data. Make better, customer-informed decisions today. Go to dovetail.com/uibreakfast to get started for free.

Interested in sponsoring an episode? Learn more here.

Leave a Review

Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

Today we have another episode of Better Done Than Perfect. Listen in as we talk to Scott Markovits, fractional COO and startup mentor. You'll learn how swag supplements your marketing strategy, when it’s best to offer swag, why you should be thoughtful about selecting physical items, and more.

Please head over to the episode page for the detailed recap and key takeaways.

Show notes

• InVision — Scott’s previous place of work
• Threadbird
• Cotton Bureau
• Fathom Analytics
• Follow Scott on Twitter and LinkedIn
• Check out Scott’s website
• Leading From Afar

Thanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes.

Sponsor

This show is brought to you by Userlist — an email automation platform for SaaS companies. Onboard, engage, and nurture your customers, as well as marketing leads. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets.

Interested in sponsoring an episode? Learn more here.

Leave a Review

Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

How can content testing save you time down the road? Our guest today is Erica Jorgensen, author of Strategic Content Design. You’ll learn how to approach content testing, what exactly you should test, why your test audience matters, and more.

Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.

Show Notes

• Strategic Content Design — a book by Erica Jorgensen
• Amazon, Microsoft, Chewy — Erica’s places of work
• Judy Blume — one of Erica’s favorite authors
• 11 Key Content Design Considerations
• UserTesting, UserZoom, SurveyMonkey
• Cloze Test for Reading Comprehension
• The Complete Guide to Heat Maps
• A Refresher on A/B Testing
• Design for Cognitive Bias — a book by David Dylan Thomas
• The Cognitive Bias Podcast  — a podcast hosted by David Dylan Thomas
• User Experience Lisbon Conference
• Button: The Content Design Conference
• Connect with Erica on LinkedIn
• Check out Erica’s website
• Use the code jorgensen-UIB to get a discount for Erica’s book (valid until May 31, 2023)

This episode is brought to you by Dovetail — the customer insights platform for teams. If you’re looking to uncover insights from usability testing or customer interviews — you’re in luck. Dovetail just released a community platform that provides 100s of templates to help you uncover insights fast, from any kind of customer data. Make better, customer-informed decisions today. Go to dovetail.com/uibreakfast to get started for free.

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Today we have another episode of Better Done Than Perfect. Listen in as we talk to Sofia Quintero, the founder of Collie and previously the founder of EnjoyHQ. You'll learn the lessons she learned from building EnjoyHQ, how you can get customers to open up to you, why you should ask why their project may fail, and more.

Please head over to the episode page for the detailed recap and key takeaways.

Show notes

• Collie — Sofia’s new product, a tool for engineering teams
• EnjoyHQ — Sofia’s previous company
• Know Your Customers’ “Jobs to Be Done”
• Uncovering Customer Insights with Aggelos Mouzakitis
• Check out Sofia’s personal website

Thanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes.

Sponsor

This show is brought to you by Userlist — an email automation platform for SaaS companies. It matches the complexity of your customer data, including many-to-many relationships between users and companies. Book your demo call today at userlist.com.

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How can designers show up as changemakers? Our guest today is Maria Giudice, founder, executive coach, and co-author of Changemakers. You’ll learn about the inspiration behind the book, the different foundations for success when trying to drive change, potential roadblocks, and more.

Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.

Show Notes

• Changemakers — a book by Maria Giudice and Christopher Ireland
• SCARF Model — a brain-based model developed by David Rock
• Episode 260: Managing the Design Process with Paul Boag
• Episode 239: Product Management for UX with Christian Crumlish
• Connect with Maria on LinkedIn
• Check out Maria’s coaching practice

This episode is brought to you by Dovetail — the customer insights platform for teams. If you’re looking to uncover insights from usability testing or customer interviews — you’re in luck. Dovetail just released a community platform that provides 100s of templates to help you uncover insights fast, from any kind of customer data. Make better, customer-informed decisions today. Go to dovetail.com/uibreakfast to get started for free.

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Today we have another episode of Better Done Than Perfect. Listen in as we talk to Karrie Sanderson, a marketing executive and former chief marketing officer at Typeform. You'll learn about the work that goes into branding, why branding also involves internal education, how to stay on brand when you’re scaling, and more.

Please head over to the episode page for the detailed recap and key takeaways.

Show notes

• Typeform, Smartsheet — Karrie’s previous employers
• Uncovering Customer Insights with Aggelos Mouzakitis
• Wynter — a research platform
• Warby Parker — an example of a consistent brand
• Brandfolder, Frontify — Digital asset management systems
• Connect with Karrie on LinkedIn

Thanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes.

Sponsor

This show is brought to you by Userlist — an email automation platform for SaaS companies. Onboard, engage, and nurture your customers, as well as marketing leads. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets.

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When designing for both adults and children, what aspects do you need to consider? Our guest today is Nathalie Stratton, the co-founder and head of product at Hearth Display. You’ll learn the story behind their product, how they researched users in different age groups, how the team approached prototyping and testing, and more.

Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.

Show Notes

• Hearth Display — Nathalie’s company
• Amazon Echo
• Duolingo, The Browser Company — great products designed for kids
• Follow Nathalie on Instagram
• Get exclusive access to Hearth Display

This episode is brought to you by Dovetail — the customer insights platform for teams. If you’re looking to uncover insights from usability testing or customer interviews — you’re in luck. Dovetail just released a community platform that provides 100s of templates to help you uncover insights fast, from any kind of customer data. Make better, customer-informed decisions today. Go to dovetail.com/uibreakfast to get started for free.

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Today we have another episode of Better Done Than Perfect. Listen in as we talk to Asia Orangio, founder and CEO of DemandMaven. You'll learn why selecting your North Star KPI is crucial, how to pick , how to handle pricing experiments, and more.

Please head over to the episode page for the detailed recap and key takeaways.

Show notes

• DemandMaven — Asia’s company
• Hacking Growth — a book by Sean Ellis and Morgan Brown
• Sprint — a book by Jake Knapp, John Zeratsky, and Braden Kowitz
• North Star KPI
• Van Westendorp Price Sensitivity Survey
• How Superhuman Built an Engine to Find Product-Market Fit
• Price Intelligently Blog
• Software Pricing Design with Chris Mele
• 10+ Survey Email Examples for Your SaaS + Free Template
• Follow Asia on Twitter and on LinkedIn
• In Demand Podcast

Thanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes.

Sponsor

This show is brought to you by Userlist — an email automation platform for SaaS companies. It matches the complexity of your customer data, including many-to-many relationships between users and companies. Book your demo call today at userlist.com.

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What goes into a successful ecommerce branding project? Our guest today is Abbey McGrew, the founder and creative director of Wayfarer Design Studio. You’ll learn about the work that goes into creating and testing out packaging design, the challenges they encounter with packaging mockups, how they determine the prices for projects, and more.

Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.

Show Notes

• Wayfarer Design Studio
• Creative Market, YouWorkForThem — mockup websites
• Follow Wayfarer Design Studio on Instagram
• Follow Abbey on Instagram
• Check out Wayfarer’s resources for designers

This show is brought to you by Userlist — an email automation platform for SaaS companies. It matches the complexity of your customer data, including many-to-many relationships between users and companies. Book your demo call today at userlist.com.

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What value can designers get from sharing their work in progress? Does it outweigh the fears? Our guest today is Brian Lovin, the founder of Campsite. You’ll learn about Brian’s motivation for creating the platform, how peer feedback improves the design process, the anxiety that keeps designers from sharing outside their team, and more.

Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.

Show Notes

• Campsite — Brian’s product
• Episode 228: Design Advisory with Brian Lovin
• Follow Brian on Twitter
• Try Campsite for free
• Follow Campsite on Twitter

This show is brought to you by Userlist — an email automation platform for SaaS companies. Onboard, engage, and nurture your customers, as well as marketing leads. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets.

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How does product design relate to the company’s growth goals? Our guest today is Brent Palmer, the product design manager at Mixpanel. You’ll learn about their shaping process, how their design team contributed to the development of their new pricing, how to deal with cross-functional teams, and more.

Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.

Show Notes

• Mixpanel
• Shape Up — a book by Ryan Singer
• FigJam, Notion — shaping tools
• Connect with Brent on LinkedIn
• IC2MGMT — Brent’s Substack
• Check out Brent’s website

This show is brought to you by Userlist — an email automation platform for SaaS companies. It matches the complexity of your customer data, including many-to-many relationships between users and companies. Book your demo call today at userlist.com.

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How can storytelling help us achieve marketing goals? Our guest today is Rebecca L. Weber, a journalist and writing coach. You’ll learn how to use stories in different situations, why you should keep an idea bank, tips for overcoming the anxiety over writing, and more.

Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.

Show Notes

• The Writing Coach Podcast with Rebecca L. Weber
• The Hero’s Journey — a book by Joseph Campbell
• Ahrefs Blog
• Arpit Choudhury of astorik
• On My Bookshelf: Essential books for writers

This show is brought to you by Userlist — an email automation platform for SaaS companies. Onboard, engage, and nurture your customers, as well as marketing leads. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets.

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Today we have another episode of Better Done Than Perfect. Listen in as we talk to Chris Mele, the managing partner at Software Pricing Partners. You'll learn what happens behind-the-scenes of enterprise pricing, what value-based selling really is, the problem with pricing tiers, and more.

Please head over to the episode page for the detailed recap and key takeaways.

Show notes

• Software Pricing Partners
• The three worst B2B SaaS pricing errors – and how to avoid them

Thanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes.

Sponsor

This show is brought to you by Userlist — an email automation platform for SaaS companies. Onboard, engage, and nurture your customers, as well as marketing leads. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets.

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There’s so much more to the design craft than just designing. How can you work harmoniously with stakeholders in a project? Our guest today is Paul Boag, a CRO expert. You’ll learn how to involve clients in the design process, how to communicate your design to different stakeholders, how to deal with committees, and more.

Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.

Show Notes

• Boagworld — Paul’s consultancy
• Episode 257: White-hat CRO with Paul Boag
• How to Test Design Direction in 8 Steps
• Confirmation Bias in UX
• Attention Insight
• How to Get Clients and Colleagues to Consider User Attention
• How to End the Pain of Shifting Project Priorities
• Frontend Masters: Mastering the Design Process
• Get a free copy of Paul’s book

This show is brought to you by Userlist — an email automation platform for SaaS companies. It matches the complexity of your customer data, including many-to-many relationships between users and companies. Book your demo call today at userlist.com.

Interested in sponsoring an episode? Learn more here.

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Today we have another episode of Better Done Than Perfect. Listen in as we talk to Aggelos Mouzakitis, a retention-focused B2B SaaS head of growth. You'll learn about the main metric that proves product-market fit, how they used customer segmentation in the process, how to improve your JTBD interviews, and more.

Please head over to the episode page for the detailed recap and key takeaways.

Show notes

• headofgrowth.io — Aggelos’ consultancy
• Whereby — the case study we’re talking about
• What is Jobs to be Done (JTBD)?
• UI Breakfast Episode 254: Learning to Build with Bob Moesta
• Demand-Side Sales 101 — a book by Bob Moesta
• Clayton Christensen
• See Aggelos’ service for B2B SaaS teams
• Connect with Aggelos on LinkedIn

Thanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes.

Sponsor

This show is brought to you by Userlist — an email automation platform for SaaS companies. It matches the complexity of your customer data, including many-to-many relationships between users and companies. Book your demo call today at userlist.com.

Interested in sponsoring an episode? Learn more here.

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How can services improve and expand our product experience? Our guest today is Justin Zalewski, director of product design and strategy at Studio Science. You’ll learn their framework for figuring out customer pains, how to establish the balance between self-serve and done for you, how to test your design service prototype, and more.

Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.

Show Notes

• Studio Science — Justin’s place of work
• Episode 254: Learning to Build with Bob Moesta
• Demand-side Sales 101 — a book by Bob Moesta and Greg Engle
• Studio Science’s Service Blueprint
• The Service Design Network
• Good Services — a book by Lou Downe
• Check out Justin’s website
• Connect with Justin on LinkedIn

This show is brought to you by Userlist — an email automation platform for SaaS companies. Onboard, engage, and nurture your customers, as well as marketing leads. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets.

Interested in sponsoring an episode? Learn more here.

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Today we have another episode of Better Done Than Perfect. Listen in as we talk to Sid Jain, senior research analyst at ChartMogul. You'll learn about the two overarching categories of metrics, what high and low frequency metrics are, why you should use segmentation and cohorts when analyzing data, and more.

Please head over to the episode page for the detailed recap and key takeaways.

Show notes

• ChartMogul – Sid’s place of work
• GitLab KPI
• Jamin Ball
• SaaS Metrics that matter to Investors
• The SaaS Metrics that Matter
• SaaStr
• Follow Sid on Twitter and LinkedIn

Thanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes.

Sponsor

This show is brought to you by Userlist — an email automation platform for SaaS companies. Onboard, engage, and nurture your customers, as well as marketing leads. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets.

Interested in sponsoring an episode? Learn more here.

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How can you measure the success of your design system? Our guest today is Berk Çebi, co-founder and Chief Product Officer at Zeplin. You’ll learn what a design system is, how their customer interviews led to a new product, when you should start investing in design documentation, and more.

Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.

Show Notes

• Zeplin — Berk’s product
• Omlet.dev — their new tool for measuring the success of your design system
• Atlassian Design System
• Washington Post Design System
• Episode 26: Bridging the Gap Between Designers and Developers with Roger Dudler
• Frontify, Zeroheight — tools for documenting design systems
• Data-informed Design Systems — a talk by Jan Toman of Productboard
• Segment’s resources
• Follow Berk on Twitter

This show is brought to you by Userlist — an email automation platform for SaaS companies. It matches the complexity of your customer data, including many-to-many relationships between users and companies. Book your demo call today at userlist.com.

Interested in sponsoring an episode? Learn more here.

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Today we have another episode of Better Done Than Perfect. Listen in as we talk to David Sepulveda, Head of Data at Kumospace. You'll learn why data analysts need to work closely with research and product teams, how to distinguish correlation from causation, how much data you need to track, and more.

Please head over to the episode page for the detailed recap and key takeaways.

Show notes

• Kumospace – David’s place of work
• dbt logic
• The cupcake approach by Intercom
• Towards Data Science
• SF Python
• Follow David on LinkedIn and Twitter

Thanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes.

Sponsor

This show is brought to you by Userlist — an email automation platform for SaaS companies. It matches the complexity of your customer data, including many-to-many relationships between users and companies. Book your demo call today at userlist.com.

Interested in sponsoring an episode? Learn more here.

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Can you improve conversion rates ethically, without deceptive tricks? Our guest today is Paul Boag, a CRO expert. You’ll learn about the negative impacts of using dark patterns, how to promote ethical decisions in your organization, why supporting evidence is so important for designers, and more.

Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.

Show Notes

• Boagworld — Paul’s website and podcast archives
• Click! – Paul’s book on CRO
• Attention Insight, Usability Hub – tools for testing designs
• Pollfish – a survey tool
• Hotjar, Microsoft Clarity – heatmap tools
• VWO, Google Optimize – A/B testing tools
• BDTP S6E3: Measuring the ROI of Email with Claudiu Murariu
• Get a free copy of Click!

This show is brought to you by Userlist — an email automation platform for SaaS companies. Onboard, engage, and nurture your customers, as well as marketing leads. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets.

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Today we have another episode of Better Done Than Perfect. Listen in as we talk to Monica Lent, founder of Affilimate. You'll learn about the challenges of SEO in the SaaS space, the importance of link building, how you can go beyond classic articles, how to cut costs on content, and more.

Please head over to the episode page for the detailed recap and key takeaways.

Show notes

• Affilimate – Monica’s SaaS
• Sanity – Affilimate’s CMS of choice
• SEO for B2B SaaS with Pawel Grabowski
• Follow Monica on Twitter
• Check out Monica’s free course, SEO for Devs

Thanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes.

Sponsor

This show is brought to you by Userlist — an email automation platform for SaaS companies. Onboard, engage, and nurture your customers, as well as marketing leads. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets.

Interested in sponsoring an episode? Learn more here.

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As UX writers, how can we go above and beyond to increase our business impact? Our guest today is Yael Ben-David, and author of The Business of UX Writing. You’ll learn about the top challenges in UX writing, the “five letter” framework, Yael’s writing philosophy, and more.

Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.

Show Notes

• The Business of UX Writing – Yael’s book
• A Book Apart – the book’s publisher
• Fundbox, MyHeritage – Yael’s previous companies
• Episode 242 with Rafa Conde
• RICE analysis
• Microcopy: The Complete Guide – a book by Kinneret Yifrah
• Strategic Writing for UX – a book by Torrey Podmajersky
• Check out Yael’s website
• Follow Yael on Twitter and Medium

This show is brought to you by Userlist — an email automation platform for SaaS companies. It matches the complexity of your customer data, including many-to-many relationships between users and companies. Book your demo call today at userlist.com.

Interested in sponsoring an episode? Learn more here.

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How exactly do you run a successful design vision program? Our guest today is Nick Myers, VP of Design and Research at Patreon. You’ll learn what a design vision program is, its components, why it’s applicable to any company size, and more.

Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.

Show Notes

• Patreon – Nick’s current place of work
• Cooper, Fitbit, Trulia, Facebook – Nick’s previous places of work
• Jack Conte – CEO and co-founder of Patreon
• Design Sprint, Design Thinking – popular methods
• Connect with Nick on LinkedIn

This show is brought to you by Userlist — an email automation platform for SaaS companies. Onboard, engage, and nurture your customers, as well as marketing leads. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets.

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What essential skills should innovators and entrepreneurs have? Our guest today is Bob Moesta, one of the co-architects of the Jobs to Be Done framework and author of Learning to Build. You’ll learn about the five learnable skills highlighted in his book, his perspective on compromise, why it’s important to understand the progress that people are trying to make, and more.

Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.

Show Notes

• Learning to Build – Bob’s latest book
• Demand-side Sales 101
• Dr. W Edwards Deming, Dr. Genichi Taguchi, Dr. Willie H. Moore, Dr. Clayton Christensen – Bob’s key mentors
• Userlist – Jane’s SaaS
• Slack, Basecamp, Intercom, QuickBooks – disruptor products
• Tony Robbins, Gary Vaynerchuk – popular coaches
• Choosing College
• The Jobs-To-Be-Done Handbook
• Follow Bob on Twitter and LinkedIn
• The ReWired Group

This show is brought to you by Userlist — an email automation platform for SaaS companies. It matches the complexity of your customer data, including many-to-many relationships between users and companies. Book your demo call today at userlist.com.

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How do you make sure your product “sounds” on-brand? Our guest today is Reese Fuller, lead writer at Work & Co. You’ll learn what brand voice looks like as a deliverable, the process of developing it, how to approach overhaul projects for mature brands, and more.

Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.

Show Notes

• Work & Co – Reese’s place of work
• Apple’s Human Interface Guidelines
• Mailchimp’s Content Style Guide
• Consumer Packaged Goods Directory
• Thingtesting
• The Brand Identity
• UX Content Collective
• Content + UX
• Connect with Reese on LinkedIn

This episode is brought to you by Zeplin. Design tools can do almost anything, and with Zeplin they can go even further. Stop spending your time preparing design files for your developers and your PMs. Let Zeplin do it for you! Show user journeys, organize screens, highlight components automatically. See how you can go from design to production faster at zeplin.io.

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Today we have another episode of Better Done Than Perfect. Listen in as we talk to Claudiu Murariu, co-founder and CEO of InnerTrends. You'll learn about the role email plays in a product, how to track the impact of your email, two types of impact from sending a message, and more.

Please head over to the episode page for the detailed recap and key takeaways.

Show notes

• InnerTrends – Claudiu’s SaaS
• The Big User Onboarding Roundtable
• The One Metric for User Onboarding
• Tuple – a tool by Ben Orenstein
• How to Save Money on High Volume Email
• ProfitWell – a SaaS analytics tool
• DreamHost emails
• Follow Claudiu on Twitter and LinkedIn
• The Data-led Podcast
• Send Claudiu an email

Thanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes.

Sponsor

This show is brought to you by Userlist — an email automation platform for SaaS companies. It matches the complexity of your customer data, including many-to-many relationships between users and companies. Book your demo call today at userlist.com.

Interested in sponsoring an episode? Learn more here.

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How do you build a sustainable content strategy practice? Our guest today is Natalie Marie Dunbar, author of From Solo to Scaled. You’ll learn what a content strategy practice is, how different teams work together to implement it, the five components of the content strategy practice blueprint, and more.

Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.

Show Notes

• From Solo to Scaled – Natalie’s book
• Women Talk Design – a speaker bureau for women in design
• Episode 237 with Yuval Keshtcher
• Redundant, obsolete, or trivial (ROT)
• Episode 118 with Gerry McGovern
• Digital asset management (DAM) system
• Drupal, Oracle WCS, Adobe Experience Manager – popular content management systems
• Use the code UIBREAKFASTSTS to get 20% off Natalie’s book when you purchase it on the Rosenfeld website
• Visit Natalie’s website
• Follow Natalie on Twitter and LinkedIn

This episode is brought to you by Zeplin. Designers are most comfortable in their own design tool, and that’s the way it should be. But design files can be complex to other team members, and explaining them takes up time that could be spent designing and building! That’s why designers use Zeplin to organize their screens, show user journeys, and present their files to the team. Sign up for free at zeplin.io to get started.

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Today we have another episode of Better Done Than Perfect. Listen in as we talk to Jonathan Gandolf, founder and CEO of The Juice. You'll learn how to curate your content lineup manually, why content distribution is important, and more.

Please head over to the episode page for the detailed recap and key takeaways.

Show notes

• The Juice – Jonathan’s content curation platform for B2B professionals
• BDTP S5E2: Building Two-sided Marketplaces with John Doherty
• UI Breakfast Episode 175 with Dru Riley
• SparkToro – a tool by Rand Fishkin
• G2 – business software and services reviews site
• BDTP S5E4: Survey-based Research Projects with Becky Lawlor
• The Cold Start Problem – a book by Andrew Chen
• Follow Jonathan on LinkedIn and Twitter

Thanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes.

Sponsor

This show is brought to you by Userlist — an email automation platform for SaaS companies. Onboard, engage, and nurture your customers, as well as marketing leads. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets.

Interested in sponsoring an episode? Learn more here.

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How do you design for a retailer brand that has thousands of products? Our guest today is Todd Maute, partner at CBX. You’ll learn about the structures of the retail branding and retail packaging industries, how a design idea becomes a finished product on the shelf, their advice for designers who want to go into packaging, and more.

Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.

Show Notes

• CBX – Todd’s company, a branding agency
• Kroger, Walmart, Target, Trader Joe’s – popular retailers in the US
• Dieline – a resource for packaging inspiration
• Mintel’s Global New Products Database
• Reach out to Todd via email

This episode is brought to you by Zeplin. Design tools can do almost anything, and with Zeplin they can go even further. Don’t spend any of your time preparing design files for your team — just let Zeplin do it for you! No more dealing with unnecessary layers to show user journeys, explain intent, or organize screens. Get started for free at zeplin.io

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Today we have another episode of Better Done Than Perfect. Listen in as we talk to Lauren Meyer, chief marketing officer at SocketLabs. You'll learn about the mechanism of how an email is delivered, the factors that affect deliverability, why you should use engagement metrics as proxies for deliverability, and more.

Please head over to the episode page for the detailed recap and key takeaways.

Show notes

• SocketLabs – Lauren’s place of work
• Patrick McKenzie’s Twitter thread about self-hosting emails
• Google Postmaster Tools, Microsoft Smart Network Data Services (SNDS) – deliverability guessing tools 
• SPK, DKIM, DMARC – email authentication protocols
• Spamhaus, SpamCop – spam blocklist providers
• Follow SocketLabs on Twitter
• Follow Lauren on Twitter and LinkedIn

Thanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes.

Sponsor

This show is brought to you by Userlist — an email automation platform for SaaS companies. It matches the complexity of your customer data, including many-to-many relationships between users and companies. Book your demo call today at userlist.com.

Interested in sponsoring an episode? Learn more here.

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Designers or not, we practice creativity every day. What are some of the laws that govern creativity? Our guest today is Joey Cofone, founder of Baron Fig. You’ll learn about his decade-long journey of writing the book, his advice for storytelling, why you should care about creativity, and more.

Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.

Show Notes

• Baron Fig – Joey’s company
• The Laws of Creativity – Joey’s book
• Use the code UIBREAKFAST to get 20% off the book & all Baron Fig goods (valid until October 28, 2022)
• Follow Joey on Twitter and Instagram

This episode is brought to you by Zeplin. Publish your finalized designs in Zeplin and it'll automatically notify the team of changes so everyone is on the same page. Zeplin also provides specs for devs and organized commenting for feedback, so you can stay in your design tool, and the team can collaborate with you in an organized workspace that everyone can understand. Get started for free at zeplin.io

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Today we have another episode of Better Done Than Perfect. Listen in as we talk to Samar Owais, email strategist and founder of Emails Done Right. You'll learn about the extended onboarding flows, how to increase conversions from your mailing list, how to do discounts for SaaS the right way, and more.

Please head over to the episode page for the detailed recap and key takeaways.

Show notes

• Emails Done Right
• Joanna Wiebe – founder of Copyhackers
• Val Geisler – an email strategist and educator
• Join Samar’s list to get updates about her upcoming SaaS email strategy course
• Follow Samar on Twitter

Thanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes.

Sponsor

This show is brought to you by Userlist — an email automation platform for SaaS companies. Onboard, engage, and nurture your customers, as well as marketing leads. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets.

Interested in sponsoring an episode? Learn more here.

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What does “slow design” mean for us, practitioners? Our guest today is Pree Kolari, VP of design at Klaviyo. You’ll learn about the three thesis statements of slow design, why design is important in building long-term relationships, how to build a remarkable product, and more.

Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.

Show Notes

• Klaviyo — Pree’s place of work
• Episode 242: Introducing Fun Into Your Work with Rafa Conde
• Design Books for Entrepreneurs
• Thinking, Fast and Slow – a book by Daniel Kahneman
• Design for the Real World – a book by Victor Papanek
• Follow Pree on LinkedIn and Twitter

This episode is brought to you by Zeplin. It brings together the entire team, including developers, product managers, copywriters and more, all in one easy-to-use design workspace. Everyone can access up-to-date design resources and add comments for feedback and clarification. You can even integrate with Slack, Trello, and Jira, so everyone is automatically notified of changes. Sign up for free at zeplin.io

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Today we have another episode of Better Done Than Perfect. Listen in as we talk to Todd Olson, co-founder and CEO of Pendo. You'll learn about the three pillars of product-led growth, the sales process for a highly technical product, the benefits of having a free plan, and more.

Please head over to the episode page for the detailed recap and key takeaways.

Show notes

• Pendo – Todd’s SaaS
• Measuring and Managing Performance in Organizations – a book by Robert Austin
• Mailchimp, Datadog – SaaS companies with freemium plans
• Follow Pendo on Twitter and LinkedIn
• Follow Todd on Twitter

Thanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes.

Sponsor

This show is brought to you by Userlist — an email automation platform for SaaS companies. It matches the complexity of your customer data, including many-to-many relationships between users and companies. Book your demo call today at userlist.com.

Interested in sponsoring an episode? Learn more here.

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These days, you can talk with the digital things around you, like voice assistants and chatbots. How are these experiences designed? Our guest today is Rebecca Evanhoe, co-author of Conversations with Things. You’ll learn about the four pillars of conversational design, what prototyping looks like for this field, how to develop a personality for your voice application, and more.

Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.

Show Notes

• Conversations with Things – Rebecca’s book with Diana Deibel
• Episode 68: Conversational UX with Jonathan Stark
• Episode 173: Voice UX with Sina Kahen
• Siri, Alexa – some of the first voice assistants
• Wizard of Oz testing
• Roo – Planned Parenthood’s chat bot
• Voiceflow, Botmock, Botsociety – popular mapping tools
• Follow Women in Voice on Twitter and LinkedIn
• Lisa Falkson, Cathy Pearl – conversational designers
• Follow Rebecca on Twitter

This episode is brought to you by Zeplin. Publish finalized designs with one click, provide developers the specs they really need, and share your design system all in an organized workspace that's easy for the entire team to use. From PMs, QA engineers, to executives, Zeplin gives you a place where everyone can collaborate to ship beautiful products together. Get started for free at zeplin.io

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Today we have another episode of Better Done Than Perfect. Listen in as we talk to Josh Ho, founder and CEO of Referral Rock. You'll learn why you should lean into your founder superpowers, how to choose the right CRM, what to ask during a discovery call, and more.

Please head over to the episode page for the detailed recap and key takeaways.

Show notes

• Referral Rock – Josh’s product
• Streak – a simple CRM tool
• HubSpot – a popular CRM tool
• Steli Efti – a thought leader in sales, CEO of Close
• The Sales Acceleration Formula – a book by Mark Roberge
• Searching for SaaS Podcast
• Marketing Retro Podcast
• Follow Josh on Twitter

Thanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes.

Sponsor

This show is brought to you by Userlist — an email automation platform for SaaS companies. Onboard, engage, and nurture your customers, as well as marketing leads. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets.

Interested in sponsoring an episode? Learn more here.

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How can a self-audit help you move forward in your design career? Our guest today is Rajeev Subramanian, founder of Shift UX. You’ll learn about the three stages of doing a self-audit, why it’s important to lean into a specific niche, how this process can help inform your job search strategies, and more.

Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.

Show Notes

• Shift UX – Rajeev’s career advisory program for UX designers and researchers
• The UX Self-Evaluation Guidebook
• Episode 237: UX Writing vs. Content Design with Yuval Keshtcher
• Episode 178: Your Personal Design Style with Meg Lewis
• Branding Pays – a book by Karen Kang
• Reinventing You – a book by Dorie Clark
• Follow Rajeev on LinkedIn and Twitter

This episode is brought to you by Zeplin. Design tools can do almost anything, and with Zeplin they can go even further. Stop spending your time preparing design files for your developers and your PMs. Let Zeplin do it for you! Show user journeys, organize screens, highlight components automatically. See how you can go from design to production faster at zeplin.io.

Interested in sponsoring an episode? Learn more here.

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Today we have another episode of Better Done Than Perfect. Listen in as we talk to John Kotowski, founder and CEO of Buyerson, Inc. You'll learn about the importance of identifying your buyer persona, the three growth tactics through monetization, who should own the pricing problem, and more.

Please head over to the episode page for the detailed recap and key takeaways.

Show notes

• Buyerson, Inc. — John’s consultancy
• SaaS Monetization: The Secret Weapon for Growth
• How to Write a Pricing Update Email: 14 Examples from Real SaaS Companies
• How To Price Your Product: A Guide To The Van Westendorp Pricing Model
• Follow John on LinkedIn

Thanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes.

Sponsor

This show is brought to you by Userlist — an email automation platform for SaaS companies. It matches the complexity of your customer data, including many-to-many relationships between users and companies. Book your demo call today at userlist.com.

Interested in sponsoring an episode? Learn more here.

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How can you monetize your email list? Our guest today is Chase Dimond, email marketer and founder of multiple companies. You’ll learn how to grow your email list, why you should hyperfocus on your niche, how to run a paid newsletter, how to keep your email list clean, and more. 

Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.

Show Notes

• EmailUp – Chase’s SaaS company
• Boundless Labs – Chase’s ecommerce marketing agency
• Klaviyo – Chase’s email platform of choice
• Podia, Gumroad – platforms for launching courses
• Zapier
• Substack
• MoonClerk – a payment processor
• The Ecommerce Opportunity
• Follow Chase on Twitter

This episode is brought to you by Zeplin. Designers are most comfortable in their own design tool, and that’s the way it should be. But design files can be complex to other team members, and explaining them takes up time that could be spent designing and building! That’s why designers use Zeplin to organize their screens, show user journeys, and present their files to the team. Sign up for free at zeplin.io to get started.

Interested in sponsoring an episode? Learn more here.

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Today we have another episode of Better Done Than Perfect. Listen in as we talk to Janna Bastow, co-founder of ProdPad. You'll learn why product teams are moving away from time-based roadmaps, how this framework allows flexibility, and why it’s okay to apply only some parts of a methodology based on your situation.

Please head over to the episode page for the detailed recap and key takeaways.

Show notes

• ProdPad – Janna’s product
• Simon Cast – Janna’s co-founder at ProdPad and Mind the Product
• Shape Up – a book by Ryan Singer
• Tom Loosemore’s talk at Mind the Product 2012
• Mind the Product – the world’s largest community of product people
• The Product Experience Podcast
• Startups for the Rest of Us
• ProductTank – an informal meetup that brings together product people
• Dovetail, Aurelius – research management tools 
• UI Breakfast Podcast. Episode 239: Product Management for UX with Christian Crumlish
• Ditch the Timeline Roadmap
• Follow Janna on LinkedIn and Twitter
• Explore ProdPad in Sandbox mode

Thanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes.

Sponsor

This show is brought to you by Userlist — an email automation platform for SaaS companies. Onboard, engage, and nurture your customers, as well as marketing leads. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets.

Interested in sponsoring an episode? Learn more here.

Leave a Review

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What’s the best way to drive product engagement without getting in the user’s way? Our guest today is Pulkit Agrawal, co-founder and CEO of Chameleon. You’ll learn why less is more in onboarding, practical tips on how to conduct A/B testing of your onboarding process, why it’s important to understand the pain point from the user perspective, and more. 

Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.

Show Notes

• Chameleon – Pulkit’s product
• Chameleon’s inspiration gallery
• Page Flows – a library of elements
• UserOnboard.com – a resource for UX tips and suggestions by Samuel Hulick
• Snowflake – a data warehouse solution
• Intercom – a popular all-in-one tool
• Growth.Design – a resource for case studies
• Follow Pulkit on LinkedIn
• Win an in-product audit from Chameleon

This episode is brought to you by Zeplin. Design tools can do almost anything, and with Zeplin they can go even further. Don’t spend any of your time preparing design files for your team — just let Zeplin do it for you! No more dealing with unnecessary layers to show user journeys, explain intent, or organize screens. Get started for free at zeplin.io

Interested in sponsoring an episode? Learn more here.

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What is employee experience, and how does it affect the downstream user experience? Our guest today is Jen Briselli, chief design strategy officer at Mad*Pow. You’ll learn about the components of employee experience, why organizations should care to improve it, how to map the ecosystem through a service design lens, and more.

Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.

Show Notes

• Mad*Pow – a strategic design consultancy
• Eleni Stathoulis – director of design at Mad*Pow
• Userlist – Jane’s SaaS product
• Reinventing Organizations – a book by Fredrick Laloux
• An Everyone Culture – a book by Robert Kegan and Lisa Laskow Lahey
• Follow Jen on LinkedIn

This episode is brought to you by Zeplin. Design tools can do almost anything, and with Zeplin they can go even further. Stop spending your time preparing design files for your developers and your PMs. Let Zeplin do it for you! Show user journeys, organize screens, highlight components automatically. See how you can go from design to production faster at zeplin.io.

Interested in sponsoring an episode? Learn more here.

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Today we have another episode of Better Done Than Perfect. Listen in as we talk to Andrew Reifman, co-founder and chief product officer at Makeswift. You'll learn why you need to get your product out there as early as possible, how to follow your gut feel in finding the fit, why you should focus on your core product, and more.

Please head over to the episode page for the detailed recap and key takeaways.

Show notes

• Makeswift – Andrew’s product
• Alan Pledger – co-founder and CEO of Makeswift
• Guillermo Rauch – one of Makeswift’s investors, creator of Next.js and CEO of Vercel
• Brand New – UnderConsideration’s blog
• Colossal
• Tobias van Schneider – creator of Semplice and MyMind
• Follow Andrew on Twitter

Thanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes.

Sponsor

This show is brought to you by Userlist — an email automation platform for SaaS companies. It matches the complexity of your customer data, including many-to-many relationships between users and companies. Book your demo call today at userlist.com.

Interested in sponsoring an episode? Learn more here.

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What is customer experience, and why does it involve a multi-disciplinary team? Our guest today is Gene Lee, the Chief Experience Officer at Mailchimp. You’ll learn about the “bookends” and curating touchpoints in the customer journey, conducting experience reviews, using Voice of the Customer data to prioritize roadmaps, and more.

Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.

Show Notes

• Mailchimp – the popular email marketing platform
• Razorfish, Chase, Scholastic, PlayStation – Gene’s previous places of work
• Episode 26: Bridging the Gap Between Designers and Developers with Roger Dudler
• Mailchimp's style guide on Voice & Tone
• Figma – a vector graphics editor and prototyping tool
• Miro – a visual collaboration tool
• Qualtrics – Voice of the Customer tool
• Userlist – Jane’s SaaS product
• Follow Gene on LinkedIn
• Become Gene’s mentee at ADPList

This episode is brought to you by Zeplin. Designers are most comfortable in their own design tool, and that’s the way it should be. But design files can be complex to other team members, and explaining them takes up time that could be spent designing and building! That’s why designers use Zeplin to organize their screens, show user journeys, and present their files to the team. Sign up for free at zeplin.io to get started.

Interested in sponsoring an episode? Learn more here.

Leave a Review

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Today we have another episode of Better Done Than Perfect. Listen in as we talk to Becky Lawlor, founder of Sparkifico. You'll learn about the benefits of doing research content, how to identify the angle for your research, what to include when identifying your audience, tools that you can use for conducting the survey, and more.

Please head over to the episode page for the detailed recap and key takeaways.

Show notes

• Sparkifico – Becky's research and content agency
• Michele Linn – co-founder and chief strategy officer at Mantis Research
• Pollfish, SurveyMonkey – panel companies for consumer audiences
• HARO, Help a B2B Writer – popular PR platforms
• Alchemer, Qualtrics – popular survey tools
• QUAID – an online tool that helps evaluate survey questions
• Questionnaire Design – a book by Ian Brace
• Follow Becky on LinkedIn

Thanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes.

Sponsor

This show is brought to you by Userlist — an email automation platform for SaaS companies. Onboard, engage, and nurture your customers, as well as marketing leads. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets.

Interested in sponsoring an episode? Learn more here.

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How do we bring fun into our work and design? Our guest today is Rafa Conde, founding designer at Along Video. You’ll learn strategies on how to design freely within bounds, elements of design that contribute to delight, tips on how to manage time with the goal of enjoyment, and more.

Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.

Show Notes

• Along — Rafa’s product
• Episode 240: Designing for Play & Delight with Richard Ward
• Sam Soffes, Bryn Jackson — Rafa’s co-founders
• Netlify, GitHub — good examples of fun design
• ​​Bringing Up Bébé — a book by Pamela Druckerman
• rafa.design — Rafa’s personal site
• Hand Mirror — Rafa’s Mac App
• Booby Track — a breastfeeding app
• Layout.fm — Rafa’s podcast
• Follow Rafa on Twitter

This episode is brought to you by Zeplin. Design tools can do almost anything, and with Zeplin they can go even further. Don’t spend any of your time preparing design files for your team — just let Zeplin do it for you! No more dealing with unnecessary layers to show user journeys, explain intent, or organize screens. Get started for free at zeplin.io

Interested in sponsoring an episode? Learn more here.

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Today we have another episode of Better Done Than Perfect. Listen in as we talk with Julian Juenemann, founder of MeasureSchool and a Google Analytics expert. You'll learn how Google Analytics has evolved over the years, the benefits of organizing your data, tips when using Google's entire suite of data tools, and more.

Please head over to the episode page for the detailed recap and key takeaways.

Show notes

• MeasureSchool — Julian’s membership company
• Mixpanel, Kissmetrics, Amplitude — popular analytics tools
• GA4 — the new version of Google Analytics
• Google Tag Manager, Google Data Studio, Google Search Console — adjacent Google data products
• Measure Masters — Julian’s MeasureSchool membership program
• Subscribe to the MeasureSchool YouTube Channel
• Follow Julian on Twitter
• Follow MeasureSchool on Twitter

Sponsor

This show is brought to you by Userlist — an email automation platform for SaaS companies. It matches the complexity of your customer data, including many-to-many relationships between users and companies. Book your demo call today at userlist.com.

Interested in sponsoring an episode? Learn more here.

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How can we design effectively for stressful situations, like life and death ones? Our guest today is Katie Swindler, design strategist at Allstate. You’ll learn the role of human intuition in high-stress situations, how to use visuals and sounds in life and death design, what situations warrant special design decisions, and more.

Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.

Show Notes

• Life and Death Design — Katie’s book
• Allstate — Katie’s place of work
• Rosenfeld Media — Katie’s publisher
• “Sound Icons” — a chapter in Katie’s book
• Sources of Power: How People Make Decisions — a book by Gary Klein
• Thinking, Fast and Slow — a book by Daniel Kahneman
• Humankind: A Hopeful History — a book by Rutger Bregman
• Conflict: How Soldiers Make Impossible Decisions — a book by Neil D. Shortland
• Follow Katie on Twitter
• Follow Katie on LinkedInToday’s Sponsor

This episode is brought to you by InVision. The future of work is not about getting things done in one specific way. The future of work is collaborative, where everyone’s strengths can fuel the entire team. That’s where InVision comes in. InVision brings teams and tools together in one real-time collaborative workspace. From kickoffs to handoffs, InVision makes work more inclusive, creative and impactful. Try it for free at invisionapp.com/go/uibreakfast.

Interested in sponsoring an episode? Learn more here.

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Today we have another episode of Better Done Than Perfect. Listen in as we talk with John Doherty, a serial entrepreneur and founder of Credo and EditorNinja. You'll learn why you should first focus on the supplier side, how to reduce friction for all parties, tips for scaling marketplaces, and more.

Please head over to the episode page for the detailed recap and key takeaways.

Show notes

• Credo — John’s product, a marketplace for agencies
• EditorNinja — John’s new company
• How to Edit Content with Kieran Tie
• Userlist Consultants Directory
• The Cold Start Problem — book by Andy Chen
• Email Automation Data & Integrations with Colin Nederkoorn
• Follow John on Twitter
• Email John at [email protected]  or [email protected]

Sponsor

This show is brought to you by Userlist — an email automation platform for SaaS companies. Onboard, engage, and nurture your customers, as well as marketing leads. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets.

Interested in sponsoring an episode? Learn more here.

Leave a Review

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Can play and delight be an afterthought? Or must they be integral to a product from day one? Our guest today is Richard Ward, chief design officer at Otter.ai. You'll learn how to balance designing for delight and utility, how to bring joy to product users, ways to get design inspiration, and more.

Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.

Show Notes

• Otter.ai — Richard’s place of work
• Frog Design, MetaLab — famous design agencies
• Donut, Bonusly — examples of playful tools
• Episode 91: Meaningful Motion in UX with Adrian Zumbrunnen
• Pitch — a presentation design tool
• Dribble, Product Hunt, Design Sprint Kit — resources for design inspiration
• Outline — Google’s tool for VPN
• Page Flows — a collection of UX flows
• Retool — a tool for quickly building internal tools
• Careers at Otter.ai
• Otter.ai free trial

Today’s Sponsor

This episode is brought to you by InVision. When collaboration thrives, work becomes more inclusive, creative and impactful. Whether it’s strategic plans or spontaneous brainstorms, InVision brings all your people, tools, and ideas together in one real-time collaborative workspace. InVision makes it easy for teams to connect, align, and do incredible work–together. Try it for free at invisionapp.com/go/uibreakfast.

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Today we have another episode of Better Done Than Perfect. Listen in as we talk with Steffen Hedebrandt, co-founder and CMO of Dreamdata. You'll learn about the typical customer journeys in B2B SaaS, which channels are the easiest to measure, tips for running marketing experiments, and more.

Please head over to the episode page for the detailed recap and key takeaways.

Show notes

• Dreamdata — Steffen’s product
• Trustpilot — a popular review platform
• B2B go-to-market benchmarks 2022 — a study by Dreamdata
• HubSpot, Segment — marketplaces to list your product
• ICP — ideal customer profile
• Capterra, G2 — other popular review sites
• Follow Steffen on LinkedIn
• Try Dreamdata for free

Sponsor

This show is brought to you by Userlist — the best way for SaaS founders to send onboarding emails, segment your users based on events, and see where your customers get stuck in the product. Start your free trial today at userlist.com.

Interested in sponsoring an episode? Learn more here.

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Can designers succeed in managing products? Is it a natural path forward? Our guest today is Christian Crumlish, product consultant and the author of Product Management for UX People. You'll learn how product managers benefit from UX knowledge, how and when startups should focus on their PM efforts, tips for learning product management as a designer, and more.

Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.

Show Notes

• Product Management for UX People — Christian’s new book
• Ellen Chisa — Christian’s role model
• Virality metric
• Rich Mironov — another of Christian’s mentors
• Follow Christian on Twitter
• Follow Christian on LinkedIn
• Use promocode UIBREAKFAST0222 for a discount on Christian’s book

Today’s Sponsor

This episode is brought to you by InVision. The future of work is not about getting things done in one specific way. The future of work is collaborative, where everyone’s strengths can fuel the entire team. That’s where InVision comes in. InVision brings teams and tools together in one real-time collaborative workspace. From kickoffs to handoffs, InVision makes work more inclusive, creative and impactful. Try it for free at invisionapp.com/go/uibreakfast.

Interested in sponsoring an episode? Learn more here.

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Today we have another episode of Better Done Than Perfect. Listen in as we talk with Pawel Grabowski, SEO strategist and founder of Smashing Copy. You'll learn why SEO strategy and content strategy are interchangeable in the context of SaaS, how to approach keyword research, practical tips for improving your content, and more.

Please head over to the episode page for the detailed recap and key takeaways.

Show notes

• Smashing Copy — Pawel’s SEO-focused Content Agency for SaaS
• Link Building Strategy with Alan Silvestri
• Follow Ruben Gamez on Twitter for SEO advice
• How We Used April Dunford’s 10-Step Method to Overhaul Positioning at Userlist
• SEMrush, Google Search Console, AccuRanker — SEO tools Pawel uses
• Topic clusters — pieces of content arranged around a central theme
• Book a call with Pawel at Smashing Copy

Sponsor

This show is brought to you by Userlist — the best tool for sending onboarding emails and segmenting your SaaS users. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets.

Interested in sponsoring an episode? Learn more here.

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Today we explore “the allied teams” model, which combines the benefits of a design agency and an in-house team. Our guest is Anthony Armendariz, co-founder and head of design at Funsize. You'll learn how Anthony finds designers in a competitive hiring landscape, why enterprise clients still value agency work, what team structures work best within large companies, and more.

Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.

Show Notes

• Funsize — Anthony’s design agency
• Funsize Ventures — Anthony’s design-for-equity partnerships
• Episode 228: Design Advisory with Brian Lovin
• General Assembly, Designlab — famous design bootcamps
• Listen to The Hustle Podcast
• Follow Funsize on Instagram
• Follow Anthony on Twitter
• Follow Anthony on LinkedIn

Today’s Sponsor

This episode is brought to you by InVision. When collaboration thrives, work becomes more inclusive, creative and impactful. Whether it’s strategic plans or spontaneous brainstorms, InVision brings all your people, tools, and ideas together in one real-time collaborative workspace. InVision makes it easy for teams to connect, align, and do incredible work–together. Try it for free at invisionapp.com.

Interested in sponsoring an episode? Learn more here.

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Today we have another episode of Better Done Than Perfect. Listen in as we talk with Alan Silvestri, founder of Growth Gorilla and expert in link building. You'll learn how to keep up with your SEO competitors, how to estimate the quantity and types of links you will need, strategies for link building outreach, tools of the trade, and more.

Please head over to the episode page for the detailed recap and key takeaways.

Show notes

• Growth Gorilla — Alan’s company
• Ahrefs, Majestic SEO — tools for link analysis
• HARO, Help a B2B Writer — platforms that connect journalists and bloggers with industry experts (typically rewarded with a backlink)
• Follow Alan on Twitter

Sponsor

This show is brought to you by Userlist — the best way for SaaS founders to send onboarding emails, segment your users based on events, and see where your customers get stuck in the product. Start your free trial today at userlist.com.

Interested in sponsoring an episode? Learn more here.

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Why do UX writers still use different words to describe their own craft? Our guest today is Yuval Keshtcher, founder of UX Writing Hub. You'll learn how this ecosystem operates, what companies are leading the way with their guides, numerous books and resources to help with UX writing and content design, and more.

Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.

Show Notes

• UX Writing Hub — Yuval’s educational platform
• Episode 134: UX Writing with Yuval Keshtcher
• Episode 155: Writing Microcopy with Yael Ben-David
• UX Writing vs. Content Design
• Smashing Copy — SEO consultancy, also doing “content strategy”
• Atomic Design — a book by Brad Frost
• Sketch, Adobe XD, Figma — popular design tools
• Intuit’s content design system
• Top 16 Content Style Guides 2022 (and How to Use Them)
• Mailchimp content style guide
• Monzo content style guide by Harry Ashbridge
• Strategic Writing for UX — a book by Torrey Podmajersky
• Content Design — a book by Sarah Richards
• Microcopy: The Complete Guide — a book by Kinneret Yifrah
• Nicely Said: Writing for the Web with Style and Purpose — a book by Nicole Fenton and Kate Kiefer Lee
• UX Collective on Medium
• Measure What Matters — a book by John Doerr
• UX Writing Hub Free Course
• Writers in Tech podcast
• UX Writing Hub blog 
• Don’t Make Me Think — a book by Steve Krug
• Just Enough Research — a book by Erika Hall
• Predictably Irrational — a book by Dan Ariely
• Nudge — a book by Richard Thaler
• The Hook — a model by Nir Eyal
• Nielsen Norman Group —  world leaders in research-based user experience
• The UX Writing Academy
• Follow Yuval on Twitter

Today’s Sponsor

This show is brought to you by Userlist — the best way for SaaS founders to send onboarding emails, segment your users based on events, and see where your customers get stuck in the product. Start your free trial today at userlist.com.

Interested in sponsoring an episode? Learn more here.

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Today we have another episode of Better Done Than Perfect. Listen in as we talk with Chris Silvestri, copywriter, designer, and founder of Conversion Alchemy. You'll learn the strategies to increase conversions on landing pages and blog posts, the power of heatmaps and usability testing, resources for further CRO learning, and more.

Please head over to the episode page for the detailed recap and key takeaways.

Show notes

• Conversion Alchemy — Chris’s copywriting and design business
• Quinn Zeda — founder of Conversion Crimes
• ClickUp — an example of a cohesive experience
• Hotjar, Smartlook — tools for measuring user behavior
• ClickUp, Balsamiq — examples of great blog design
• Baymard Institute — group that has research on usability studies
• Copyhackers — a popular resource for conversion copywriters
• MECLABS Institute — resource for understanding buying behavior
• Conversion Alchemy Journal — Chris’s daily newsletter 
• Follow Chris on Twitter

Sponsor

This show is brought to you by Userlist — the best tool for sending onboarding emails and segmenting your SaaS users. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets.

Interested in sponsoring an episode? Learn more here.

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How can you make the most of your customer interviews? Our guest today is Michele Hansen, co-founder of Geocodio and author of Deploy Empathy. You'll learn how to get started with customer development, how to incentivize users to participate in interviews, how to structure your calls, and more.

Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.

Show Notes

• Deploy Empathy — Michele’s book
• Software Social — Michele’s podcast
• The Mom Test — a book by Rob Fitzpatrick
• Lean Customer Development — a book by Cindy Alvarez
• Interviewing Users — a book by Steve Portigal
• Follow Michele on Twitter

Today’s Sponsor

This show is brought to you by Userlist — the best tool for sending onboarding emails and segmenting your SaaS users. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets.

Interested in sponsoring an episode? Learn more here.

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How can UX designers position themselves to land the best suitable roles? Our guest today is Sarah Doody, UX researcher, designer and founder of Career Strategy Lab. You'll learn what companies look for when they are hiring designers, tips for crafting your portfolio, creative ways to scope projects before starting, and more.Download the MP3 audio file: right-click here and choose Save As.

Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.

Show Notes

• Career Strategy Lab — Sarah’s six month UX career accelerator
• Episode 42: Hiring for UX Positions with Sarah Doody
• Shopify, Gusto — examples of companies who build reputations as employers
• Help! Is There a Cardiothoracic Surgeon in the Room? — an article by Jared Spool on T-shaped professionals
• Don’t Make Me Think — a book by Steve Krug
• Follow Sarah on Twitter
• Follow Sarah on Instagram
• Subscribe to Sarah on YouTube

Today’s Sponsor

This show is brought to you by Userlist — the best way for SaaS founders to send onboarding emails, segment your users based on events, and see where your customers get stuck in the product. Start your free trial today at userlist.com.

Interested in sponsoring an episode? Learn more here.

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How can asynchronous conversations help us achieve work goals? Our guest today is Brian Casel, founder of ZipMessage. You'll learn why async is so important for remote workers, how it can improve your hiring process, where realtime calls still work better, and more.

Download the MP3 audio file: right-click here and choose Save As.

Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.

Show Notes

• ZipMessage — Brian’s product, a tool for asynchronous communication
• Audience Ops, ProcessKit — Brian’s previous products
• Episode 85: Validating Your SaaS Product with Brian Casel
• 2021, a 'shake-up' year
• How Stripe Manages Remote & Hybrid Work and Culture
• Basecamp, Tailwind CSS, Userlist, SavvyCal — several product inspirations for Brian
• Episode 154: Refactoring UI with Adam Wathan and Steve Schoger
• Send Brian a ZipMessage
• Follow Brian on Twitter
• Bootstrapped Web — Brian’s podcast with Jordan Gal
• Open Threads — Brian’s personal podcast

Today’s Sponsor

This show is brought to you by Userlist — the best tool for sending onboarding emails and segmenting your SaaS users. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets.

Interested in sponsoring an episode? Learn more here.

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Today we have another episode of Better Done Than Perfect. Listen in as we talk with Noah Bragg, founder of Potion. You'll learn about the benefits of building in public, practical tips for producing video content, strategies for posting on social media, and more.

Please head over to the episode page for the detailed recap and key takeaways.

Show notes

• Potion — Noah’s product
• Notion — a popular knowledge management tool
• Justin Jackson of Transistor and Megamaker, Damien Chen of Testimonial, Kenneth Cassel of Vim.so, JR of Flurly — examples of those building in public
• Noah’s YouTube Channel
• ScreenFlow — a video editing tool
• Twitter Notion Community
• Notion’s Facebook group
• Follow Noah on Twitter

Sponsor

This show is brought to you by Userlist — the best tool for sending onboarding emails and segmenting your SaaS users. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets.

Interested in sponsoring an episode? Learn more here.

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What do traditional product funnels have to offer? Our guest today is Rachel Obstler, VP of product at Heap. You'll learn about the shortcomings of product funnels, how granular product data can unlock opportunities, common data science challenges, and more.

Download the MP3 audio file: right-click here and choose Save As.

Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.

Show Notes

• Heap — Rachel’s place of work, a product analytics tool
• Better Done Than Perfect. Driving Behavior Change with Ashutosh Priyadarshy
• Heap’s Alternate Paths Feature
• OpenView’s resources on product-led growth
• Heap’s Digital Experience Insights Report

Today’s Sponsor

This episode is brought to you by Zeplin. It lets designers spend more time on design, less time on prepping design files for the team. With Zeplin Flows, effortlessly build user journeys with native connectors, flow groups, and text labels, no more maintaining extra layers in your design tool. Zeplin gets the entire team on the same page with exactly what they need to build. It’s so much more than just specs. Get started for free to see why.

Interested in sponsoring an episode? Learn more here.

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Today we have another episode of Better Done Than Perfect. Listen in as we talk with Ekaterina Howard, a conversion copywriter and strategist. You'll learn about common SaaS copywriting crimes, how to be consistent with your messaging, how to research for the voice of the customer, how to utilize long-form content, and more.

Please head over to the episode page for the detailed recap and key takeaways.

Show notes

• ekaterinahoward.com — Ekaterina’s consulting website
• Finding the Right Message — a book by Jennifer Havice
• The Mom Test — a book by Rob Fitzpatrick
• Hannah Shamji’s YouTube channel — customer survey teardowns
• Coda — a great example of homepage copy
• How ClickGUARD got a 16% lift in conversions and identified its best-fit offer
• 12 Tips on Voice of the Customer for SaaS from Ferdinand Goetzen
• Follow Ekaterina on YouTube, Twitter, and LinkedIn

Sponsor

This show is brought to you by Userlist — the best tool for sending onboarding emails and segmenting your SaaS users. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets.

Interested in sponsoring an episode? Learn more here.

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What frameworks can we use to guide better conversations? Our guest today is Daniel Stillman, conversation designer and executive coach. You'll learn about several conversational modes, why it is important to have conversations with ourselves, how mentorship is different from coaching, and more.

Download the MP3 audio file: right-click here and choose Save As.

Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.

Show Notes

• Good Talk — Daniel’s book
• Episode 224: Service Design with Eleni Stathoulis
• High Output Management — a book by Andrew Grove
• Crucial Conversations — a popular book about conversations
• Your next meeting should be silent
• Zencastr — a podcasting recording tool
• Mural — a popular collaboration tool
• The Conversation Factory — Daniel’s podcast
• Insiders Group — Daniel’s extended resources
• Free course to explore the facilitator hats
• Facilitation masterclass — for those who have prior facilitation experience
• Good Talk, the free chapters 
• Follow Daniel on Twitter

Today’s Sponsor

This episode is brought to you by Zeplin. Designers know that clarity is just as important as creativity. That’s why designers need Zeplin. Zeplin lets you organize and showcase your designs for developers and PMs. Your team will understand exactly what you want to build. No more confusing design files or endless meetings — Zeplin gives your team way more than just specs. Sign up for free at zeplin.io to see why.

Interested in sponsoring an episode? Learn more here.

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Today we have another episode of Better Done Than Perfect. Listen in as we talk with Nicole Kow, a B2B marketing consultant and content strategist. You'll learn how to avoid a common content strategy pitfall for many companies, tips for content research, resources for improving writing, and more.

Please head over to the episode page for the detailed recap and key takeaways.

Show notes

• nicolekow.com — Nicole’s consultancy
• CodeSubmit, TrekkSoft — some of Nicole’s clients
• Reddit, Quora — great locations for research
• On Writing Well — a book by William Zinsser
• Don't Make Me Think — a book by Steve Krug
• Elizabeth Gilbert, Ann Patchett — some of Nicole’s favorite writers
• Animalz — content marketing agency
• Asana, Intercom — companies with examples of strong written content
• Grow Your Content Marketing as a Team of One
• The Evolution of Developer Salaries: Looking Back 20 Years
• Developer Burnout: Why It Happens and What We Can Do About It

Sponsor

This show is brought to you by Userlist — the best way for SaaS founders to send onboarding emails, segment your users based on events, and see where your customers get stuck in the product. Start your free trial today at userlist.com.

Interested in sponsoring an episode? Learn more here.

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How much work goes into organizing a successful meetup? Our guest today is Jon Setzen, creative director at Kandji and former host of CreativeMornings LA. You'll learn how to handle meetup logistics, why great volunteers are essential, how to set speakers up for success, and more.

Download the MP3 audio file: right-click here and choose Save As.

Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.

Show Notes

• CreativeMornings LA — the CreativeMornings chapter Jon led
• Tina Roth Eisenberg — founder of CreativeMornings
• Kandji — Jon’s current place of employment
• Swissmiss — a design blog run by Tina Roth Eisenberg
• Drew Kelly’s Instagram — teaching in North Korea
• Episode 165: Designing Event Experiences with Paul Campbell
• Apply to start a chapter
• Tim Hunter, Wet Design — a CreativeMornings LA talk on water features
• Smallhours.co — Jon’s personal website

Today’s Sponsor

This episode is brought to you by Zeplin. Designers know that clarity is just as important as creativity. That’s why designers need Zeplin. Zeplin lets you organize and showcase your designs for developers and PMs. Your team will understand exactly what you want to build. No more confusing design files or endless meetings — Zeplin gives your team way more than just specs. Sign up for free at zeplin.io to see why.

Interested in sponsoring an episode? Learn more here.

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Today we have another episode of Better Done Than Perfect. Listen in as we talk with Kieran Tie, founder of Chatty, the editorial service. You'll learn the different types of editing, negative writing habits to avoid, how to make niche technical content more appealing, and more.

Please head over to the episode page for the detailed recap and key takeaways.

Show notes

• Chatty.so — Kieran’s editorial service
• Grammarly, Writer.com — proofreading tools
• Google Docs, Quip — collaborative word processing tools
• Follow Kieran on Twitter

Sponsor

This show is brought to you by Userlist — the best tool for sending onboarding emails and segmenting your SaaS users. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets.

Interested in sponsoring an episode? Learn more here.

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How can design systems help us build products more efficiently? Our guest today is Pek Pongpaet, founder of Impekable, an award-winning agency. You'll learn the importance of design systems, why documentation for these systems is important, how to organize design components, and more.

Download the MP3 audio file: right-click here and choose Save As.

Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.

Show Notes

• Impekable — Pek’s agency
• Apple HIC, Google Material Design, Tailwind — popular design systems
• Episode 103: UX Personalization with Samuel Hulick
• Workday Canvas Design System — example of another design system
• Episode 228: Design Advisory with Brian Lovin
• Free UI Kits for Adobe XD — including kits made by Impekable
• What is UX? — Pek’s podcast
• S2E3 Designing for Millions of Arduino Developers
• Follow Pek on LinkedIn
• Follow Pek on Twitter

Today’s Sponsor

This episode is brought to you by Zeplin. Designers know that clarity is just as important as creativity. That’s why designers need Zeplin. Zeplin lets you organize and showcase your designs for developers and PMs. Your team will understand exactly what you want to build. No more confusing design files or endless meetings — Zeplin gives your team way more than just specs. Sign up for free at zeplin.io to see why.

Interested in sponsoring an episode? Learn more here.

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Today we have another episode of Better Done Than Perfect. Listen in as we talk with Marc Thomas, head of growth at Powered by Search. You'll learn why positioning is crucial for your SaaS business, the step-by-step framework for defining your positioning statement, some examples of SaaS positioning, and more.

Please head over to the episode page for the detailed recap and key takeaways.

Show notes

• Powered by Search — Marc’s place of work
• Obviously Awesome — a book by April Dunford
• How We Used April Dunford’s 10-Step Method to Overhaul Positioning at Userlist
• The Saas Positioning Canvas
• Blink — book by Malcolm Gladwell
• Powered by Search blog
• Follow Marc on Twitter

Sponsor

This show is brought to you by Userlist — the best way for SaaS founders to send onboarding emails, segment your users based on events, and see where your customers get stuck in the product. Start your free trial today at userlist.com.

Interested in sponsoring an episode? Learn more here.

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How can object-oriented UX help designers solve complex product problems? Our guest today is Sophia Prater, UX designer and coach specializing in OOUX. You’ll learn why object-oriented thinking is well-suited for design processes, how a shared vocabulary enables collaboration, practical mapping tips, and more.

Download the MP3 audio file: right-click here and choose Save As.

Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.

Show Notes

• OOUX.com — Sophia’s website
• The Object-Oriented User — Sophia’s article
• Userlist, ActiveCampaign — popular email marketing tools
• The ORCA process — the 15-step design process
• The UI Audit — Jane’s book
• OO User Interfaces — a book by Dave Collins
• Atomic Design — a book by Brad Frost
• The Object Map — the quick start guide
• Mural, Miro — popular visualization tools
• CTA Matrix
• Sketch, Figma, Adobe XD — popular design tools
• HubSpot, Athena Healthcare, Webflow — examples of great OOUX design
• OOUX.com/hi/uibreakfast — resources and coupon code for listeners
• Follow Sophia on Twitter

Today’s Sponsor

This episode is brought to you by Springboard. Launch your design career with a bootcamp built on mentorship, backed by a job guarantee. Springboard’s UX Design and UI/UX Design bootcamps are 100% online, but that doesn’t mean you’re doing it alone. Every student gets a personal mentor and career coach, plus you’ll work with a real client on a project for your portfolio. Visit https://bit.ly/springboard-ui-breakfast and get a $1,250 discount using promo code NYUIBREAKFAST1250.

Interested in sponsoring an episode? Learn more here.

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Today we have another episode of Better Done Than Perfect. Listen in as we talk with Karl Hughes, founder of Draft.dev. You'll learn how to scale content for different goals, the editorial process he follows at his agency, tips for content promotion, and more.

Please head over to the episode page for the detailed recap and key takeaways.

Show notes

• Draft.dev — Karl’s agency
• BuzzSumo — tool for evaluating content reach
• Ahrefs — popular suite of SEO tools
• Building a Scalable E-Commerce Data Model
• Understanding Docker Networking
• The Bulk of Software Engineering is Just Plumbing
• The Best Golang Blogs
• 50+ Best SaaS Podcasts: What Startup Founders Should Be Listening to in 2021
• Sarah Doody’s Newsletter
• The Big Blog Promotion Checklist
• Draft.dev Blog
• Follow Karl on Twitter

Sponsor

This show is brought to you by Userlist — the best tool for sending onboarding emails and segmenting your SaaS users. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets.

Interested in sponsoring an episode? Learn more here.

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Can designers make an impact as startup advisors instead of providing capital? Our guest is Brian Lovin, founder of Staff Design and product designer at GitHub. You’ll learn how Brian invests in companies with design expertise instead of capital, why design advisory is helpful to startups, lessons that Brian has learned in the process, and more.

Download the MP3 audio file: right-click here and choose Save As.

Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.

Show Notes

• GitHub — Brian’s current company
• Spectrum, Facebook, Buffer — Brian’s previous places of work
• Staff Design — Brian’s most recent side project
• Design Details — Brian’s design news podcast
• Userlist — Jane’s SaaS product
• What I've learned so far about design advising and angel investing
• Form Capital — early-stage fund with a focus on design
• Bootstrap, Tailwind CSS, Chakra.ui — popular design frameworks
• Clerky, DocuSign, SignWell — document signing systems
• Huddle.works — finding designers that work for equity
• Less Annoying CRM — not a flashy design, but it works well
• Linear.app, Height.app — examples of modern, stylish designs
• Brian’s website
• Follow Brian on Twitter

Today’s Sponsor

This episode is brought to you by Springboard. Launch your design career with a bootcamp built on mentorship, backed by a job guarantee. Springboard’s UX Design and UI/UX Design bootcamps are 100% online, but that doesn’t mean you’re doing it alone. Every student gets a personal mentor and career coach, plus you’ll work with a real client on a project for your portfolio. Visit https://bit.ly/springboard-ui-breakfast and get a $1,250 discount using promo code NYUIBREAKFAST1250.

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Today we have another episode of Better Done Than Perfect. Listen in as we talk with Cassidy "Cassidoo" Williams, developer and content creator. You'll learn what equipment and tools Cassidy uses for streaming, tips on how to get started, different approaches to handling the live chat, and more.

Please head over to the episode page for the detailed recap and key takeaways.

Show notes

• Cassidy’s Twitch channel
• Learn with Jason — a live learning site for developers
• Twitch, YouTube — popular streaming platforms
• OBS, Streamlabs, Twitch Studio — streaming desktop apps
• Socket Studio — open source software for enhancing Twitch streams
• Shure MV7, Blue Yeti — popular microphones
• Sony A6100 — Cassidy’s streaming camera
• Elgato Key Lights — a compact lighting option
• Follow Cassidy on GitHub
• Follow Cassidy on Twitter
• Cassidy’s website and newsletter

Sponsor

This show is brought to you by Userlist — the best way for SaaS founders to send onboarding emails, segment your users based on events, and see where your customers get stuck in the product. Start your free trial today at userlist.com.

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How can we leverage product design exercises in our hiring process? Our guest is Artiom Dashinsky, author of Solving Product Design Exercises and founder of Swag Fair. You’ll learn how to prepare for interviews as a designer, how to evaluate designers as a manager, tips for building your design portfolio, and more.

Download the MP3 audio file: right-click here and choose Save As.

Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.

Show Notes

• Solving Product Design Exercises — Artiom’s book
• Swag Fair — Artiom’s current company
• WeWork — Artiom’s previous place of work
• Cracking the Coding Interview — book by Gayle Laakmann McDowell
• Cracking the PM Interview — book by Gayle Laakmann McDowell and Jackie Bavaro
• Artiom’s website
• Follow Artiom on Twitter

Today’s Sponsor

This show is brought to you by Userlist — the best way for SaaS founders to send onboarding emails, segment your users based on events, and see where your customers get stuck in the product. Start your free trial today at userlist.com.

Interested in sponsoring an episode? Learn more here.

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Today we have another episode of Better Done Than Perfect. Listen in as we talk with Chris L. Davis, marketing automation consultant and founder of Automation Bridge. You'll learn how Chris gained his expertise, the steps in his mentorship and training model, the importance of mapping before automating, and more.

Please head over to the episode page for the detailed recap and key takeaways.

Show notes

• Automation Bridge — Chris’s company
• Leadpages, ActiveCampaign — Chris’s previous places of work
• Six Sigma — a popular business process framework
• Chris’s Facebook Group
• All Systems Go! Podcast — Chris’s podcast
• Follow Chris on Twitter
• Explore automation resources on their website

Thanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes.

Sponsor

This show is brought to you by Userlist — the best tool for sending onboarding emails and segmenting your SaaS users. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets.

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How do you build an agency that lasts the test of time? Our guest is Massimo Zefferino, founder of zfactor — a 23-year-old brand strategy and design agency. You’ll learn some practical design tips, why “niching down” is important for growth, how having fun and staying true to your brand is crucial, and more.

Download the MP3 audio file: right-click here and choose Save As.

Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.

Show Notes

• zfactor — Massimo’s design agency
• Episode 178: Your Personal Design Style with Meg Lewis
• Old is a state of mind — how to battle ageism in design
• Shawn Carlisle — Massimo’s co-host
• Everyone Hates Marketers — a podcast by Louis Grenier
• Follow Massimo on Instagram
• Follow Massimo on LinkedIn
• The Angry Designer — Massimo’s podcast

Today’s Sponsor

This show is brought to you by Userlist — the best tool for sending onboarding emails and segmenting your SaaS users. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets.

Interested in sponsoring an episode? Learn more here.

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Today we have another episode of Better Done Than Perfect. Listen in as we talk with Lucy Heskins, an early-stage startup marketing advisor at Oh, blimey. You'll learn about the different frameworks used in go-to-market strategy, how to scale your business using traction channels, content marketing tips, and more.

Please head over to the episode page for the detailed recap and key takeaways.

Show notes

• Oh, blimey. — Lucy’s consulting company
• Careercake — Lucy’s previous place of work
• Progression — Jonny Burch’s HR software company
• Building HR Software with Jonny Burch
• Customer Camp — a customer research framework by Katelyn Bourgoin
• The Mom Test — a book by Rob Fitzpatrick
• Traction — a book by Gabriel Weinberg
• Drive Growth by Picking the Right Lane — A Customer Acquisition Playbook for Consumer Startups — an article on growth lanes
• Product-Led Growth: How to Build a Product That Sells Itself — a book by Wes Bush
• Product-Led Growth Slack community — a resource for product-led growth marketers
• Customer-led growth — go-to-market strategy that involves sales
• Forget the Funnel — a resource for customer-led-growth marketing
• Get Out of the ARPU-CAC Danger Zone with Channel Model Fit — an article by Brian Balfour
• Intercom’s pricing matrix — found in Lucy’s Early-Stage Startup Marketing Playbook
• Lucy’s blog
• Follow Lucy on Twitter
• Follow Lucy on  LinkedIn

Thanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes.

Sponsor

This show is brought to you by Userlist — the best way for SaaS founders to send onboarding emails, segment your users based on events, and see where your customers get stuck in the product. Start your free trial today at userlist.com.

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Can you achieve a solid design for your products without a formal design background? Our guest is Tracy Osborn, author of “Hello Web Design” and Program Director at TinySeed. You’ll learn some of the business benefits of improving your design, how design frameworks can be valuable, how Tracy focuses her books for impact, and more.

Download the MP3 audio file: right-click here and choose Save As.

Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.

Show Notes

• Hello Web Design — Tracy’s book
• TinySeed — Tracy’s current place of work
• Userlist — Jane’s product (also a TinySeed company)
• No Starch Press — Tracy’s publisher
• Episode 154: Refactoring UI with Adam Wathan and Steve Schoger
• SavvyCal — fellow TinySeed company with an eye for design
• Derrick Reimer — founder of SavvyCal
• Designer Fund — a design-focused investment group
• Tracy’s website
• Follow Tracy on Twitter

Today’s Sponsor

This show is brought to you by Userlist — the best way for SaaS founders to send onboarding emails, segment your users based on events, and see where your customers get stuck in the product. Start your free trial today at userlist.com.

Interested in sponsoring an episode? Learn more here.

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Today we have another episode of Better Done Than Perfect. Listen in as we talk with Jimmy Rose, founder of Content Snare. You’ll learn several automation ideas that can improve business processes, the differences between popular automation platforms, how to automate content and document collection from clients, and more.

Please head over to the episode page for the detailed recap and key takeaways.

Show notes

• Content Snare — Jimmy’s SaaS product
• Zapier, Integromat, IFTTT — popular automation tools
• Calendly, SavvyCal — scheduling tools
• Superhuman — a Gmail client
• Front, Intercom — shared inbox tools
• Elgato Stream Deck — a tool for streaming
• Touch Portal — the Android app for controls
• Zapier Lead Score — an integration for scoring leads
• Zapier Email Parser — a built-in email parser
• Zapier vs. Integromat YouTube video
• Typeform — a popular form builder
• Dropbox, Google Drive — popular cloud storage options
• ClickUp, Monday.com — project management systems
• Notion, Dropbox Paper — other collaboration tools
• jimmyrose.me — Jimmy’s website on automation
• Follow Jimmy on Twitter

Thanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes.

Sponsor

This show is brought to you by Userlist — the best tool for sending onboarding emails and segmenting your SaaS users. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets.

Interested in sponsoring an episode? Learn more here.

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Today we talk about service design, a holistic approach to design that considers all involved stakeholders and processes. Our guest is Eleni Stathoulis, design director at Mad*Pow. You’ll learn about the design artifacts created in service design, how Eleni conducts research, real-world examples of service design in action, and more.

Download the MP3 audio file: right-click here and choose Save As.

Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.

Show Notes

• Mad*Pow — Eleni’s company
• Servicedesigntools.org — a resource for service designers
• Four Seasons: The Story of a Business Philosophy — a book by Isadore Sharp
• Find Elena’s writing on Medium
• Follow Eleni on Twitter

Today’s Sponsor

This show is brought to you by Userlist — the best tool for sending onboarding emails and segmenting your SaaS users. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets.

Interested in sponsoring an episode? Learn more here.

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Today we have another episode of Better Done Than Perfect. Listen in as we talk with Jordan Skole, VP of Product Growth at Autobooks. You'll learn why it’s important to consider the entire customer experience, how copywriting can inform design, frameworks for understanding customers and creating email automations, and more.

Please head over to the episode page for the detailed recap and key takeaways.

Show notes

• Autobooks — Jordan’s current place of work
• Mastering Email Software with Brennan Dunn
• UI Breakfast Podcast. Episode 105: Website Personalization with Brennan Dunn
• CI/CD — continuous integration and continuous delivery
• Customer Experience
• Val Geisler, Alli Blum, Claire Suellentrop — helped Jordan scale the conversion copywriting team at AutoBooks
• Joanna Wiebe — founder of Copyhackers
• JTBD Framework
• Miro, Mural — popular visualization tools
• Bob Moesta — an authority in the field of JTBD
• Demand-Side Sales — a book by Bob Moesta
• Hero’s Journey Monomyth
• The Hero’s Journey — a book by Joseph Campbell
• Follow Jordan on Twitter

Thanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes.

Sponsor

This show is brought to you by Userlist — the best way for SaaS founders to send onboarding emails, segment your users based on events, and see where your customers get stuck in the product. Start your free trial today at userlist.com.

Interested in sponsoring an episode? Learn more here.

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Today we talk about marketing yourself, both as a personal brand and at work. Our guest is Shawn “Swyx” Wang, an engineering thought leader and author of “The Coding Career Handbook.” You’ll learn several components of defining your brand, tips on expressing that brand in public, collateral and strategies that will help you at work, and more.

Download the MP3 audio file: right-click here and choose Save As.

Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.

Show Notes

• Swyx.io — Shawn’s website
• The Coding Career Handbook — Shawn’s book
• Two Sigma, Netlify, AWS — Shawn’s previous places of work
• Temporal — Shawn’s current place of work
• How to Market Yourself without Being a Celebrity
• Twitter, LinkedIn, Instagram, Polywork — popular social networks to start building your audience
• The Craft of Storytelling + Thinking Like Elon Musk — an interview with Tim Urban
• Building a CFP Process — Shawn’s blog post on public speaking
• Nader Dabit — Shawn’s previous coworker, someone who maintains an extensive travel schedule
• The Swyx Mixtape — Shawn’s podcast
• Episode 205: Building Your Platform with Corbett Barr
• Descript — an all-in-one audio and video editing tool with transcription
• Follow Shawn on Twitter
• Get 30% off Shawn’s book at learninpublic.org/?c=UIBREAKFAST30

Today’s Sponsor

This show is brought to you by Userlist — the best tool for sending onboarding emails and segmenting your SaaS users. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets.

Interested in sponsoring an episode? Learn more here.

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Today we have another episode of Better Done Than Perfect. Listen in as we talk with Colin Nederkoorn, founder of Customer.io. You'll learn about the common mistakes companies make when setting up their email tools, how to best handle certain types of data, tips for providing “done for you” services, and more.

Please head over to the episode page for the detailed recap and key takeaways.

Show notes

• Customer.io — Colin’s company, a customer engagement platform
• Mixpanel, Kissmetrics — popular product analytics tools
• Klaviyo — an email automation platform for Shopify
• Segment — a customer data platform
• RudderStack — a data integration tool competing with Segment
• Segment’s Data Collection Best Practices — a resource for developing your data tracking plan
• Follow Colin on Twitter
• Colin’s personal website

Thanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes.

Sponsor

This show is brought to you by Userlist — the best tool for sending onboarding emails and segmenting your SaaS users. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets.

Interested in sponsoring an episode? Learn more here.

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Today we talk about “franchising” — a mental model applicable in marketing and other areas. Our guest is Jordan Skole, a marketing leader and director of product growth at AutoBooks. You’ll learn how to apply this mental model, the best timing for automating processes, tips for solving marketing challenges, the importance of side projects, and more.

Download the MP3 audio file: right-click here and choose Save As.

Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.

Show Notes

• AutoBooks — Jordan’s current place of work
• Ambassador, ActiveCampaign — some of Jordan’s previous employers
• UPC Code Manager — Jordan’s product
• Compound Growth — Jordan’s article on the franchise philosophy
• Nathan Baschez — works in podcast media, UI design
• Better Done Than Perfect — Jane’s show at Userlist
• BiggerPockets forum — real estate investing resource
• TAM — total addressable market
• Joanna Wiebe — founder of Copyhackers
• Val Geisler, Alli Blum, Claire Suellentrop — helped Jordan scale the conversion copywriting team at AutoBooks
• Farnam Street — a resource for mental models
• Follow Jordan on Twitter
• Ventures & Adventures — Jordan’s site

Today’s Sponsor

This show is brought to you by Userlist — the best way for SaaS founders to send onboarding emails, segment your users based on events, and see where your customers get stuck in the product. Start your free trial today at userlist.com.

Interested in sponsoring an episode? Learn more here.

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Today we have another episode of Better Done Than Perfect. Listen in as we talk with Jason Resnick of ​​NurtureKit. You'll learn how to balance nurture sequences and broadcast emails, how to approach segmentation and lead scoring, tips for improving automations, and more.

Please head over to the episode page for the detailed recap and key takeaways.

Show notes

• NurtureKit — Jason’s consulting business
• Drip, ConvertKit, ActiveCampaign — popular email marketing tools
• Livestorm — webinar software 
• Follow Jason on Twitter
• Subscribe to Jason’s NurtureKit channel on YouTube

Thanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes.

Sponsor

This show is brought to you by Userlist — the best way for SaaS founders to send onboarding emails, segment your users based on events, and see where your customers get stuck in the product. Start your free trial today at userlist.com.

Interested in sponsoring an episode? Learn more here.

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What is behavioral economics, and how can it help us design better products? Our guest today is Kristen Berman, co-founder of Irrational Labs. You’ll learn the key concepts, tips for motivating users, how behavior shapes design, resources for studying behavior, and more.

Download the MP3 audio file: right-click here and choose Save As.

Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.

Show Notes

• Irrational Labs — Kristen’s company
• Quicken by Intuit— one of Kristen’s previous projects
• Dan Ariely — Kristen’s co-founder
• Wikipedia’s List of Cognitive Biases
• The 3B Framework — designing for behavioral change
• Why we Do What We Do — a book by Edward Deci on motivation
• Burning Man — a famous festival
• Steady — a fintech app
• Optimism Bias — one of the cognitive biases
• Userlist — Jane’s tool, email marketing automation for SaaS
• Juul — an example of replacing a behavior instead of stopping it entirely
• Behavioral Economics Bootcamp — 20% off using promocode UIBREAKFAST
• Irrational Labs Newsletter — great resource on behavioral economics
• Predictably Irrational — a book by Dan Ariely
• Influence — a book by Robert Cialdini
• Follow Kristen on Twitter

Today’s Sponsor

This show is brought to you by Userlist — the best way for SaaS founders to send onboarding emails, segment your users based on events, and see where your customers get stuck in the product. Start your free trial today at userlist.com.

Interested in sponsoring an episode? Learn more here.

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Can we ever skip user testing and simply rely on best practices? Our guest today is Karl Gilis, co-founder of AGConsult. You’ll learn what “best practices” mean, where to find them, when user testing is still necessary, and more.

Download the MP3 audio file: right-click here and choose Save As.

Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.

Show Notes

• AGConsult — Karl’s consultancy
• Episode 111: Effective Website Navigation with Els Aerts
• Episode 118: Customer Top Tasks with Gerry McGovern
• Don’t Make Me Think — a book by Steve Krug
• Nielsen Norman Group — usability experts who publish the most trusted guidelines in the industry
• Baymard Institute — another organization to go for trusted guidelines
• User Interface Engineering — Jared Spool’s consultancy
• Episode 148: SaaS Websites with Josh Garofalo
• Start With Why — a book by Simon Sinek
• Zalando — one ecommerce example
• Follow AGConsult founders, Karl & Els, on Twitter
• Follow Karl on LinkedIn

Today’s Sponsor 

This episode is brought to you by Wireframe — a podcast all about creativity and design. They cover a broad range of topics for creative professionals: everything from logo design to UX to typography to product packaging. The show is hosted by Khoi Vinh, Principal Designer at Adobe and one of our previous guests. To listen, search for Wireframe in your podcast app, or follow this link. Our thanks to Wireframe for their support.

Interested in sponsoring an episode? Learn more here.

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Today we have another episode of Better Done Than Perfect. Listen in as we talk with Brennan Dunn, co-founder of RightMessage. We discuss how he gained his email automation knowledge, and the best practices for email automation.

Please head over to the episode page for the detailed recap and key takeaways.

Show notes

• RightMessage — Brennan's email automation and lead generation software
• CreateAndSell.co — Brennan’s project where he teaches intermediate and advanced email marketing strategies
• Double Your Freelancing — Brennan's previous solo venture
• Drip, ConvertKit, Userlist, Customer.io, Mailchimp, ActiveCampaign, Klaviyo — email marketing providers
• Liquid — a templating language built by Shopify
• Bidsketch, SignWell (formerly Docsketch) — products by Ruben Gamez
• Help Scout, HubSpot, RightMessage — companies that do good email marketing
• Follow Brennan on Twitter

Thanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes.

Sponsor

This show is brought to you by Userlist — the best tool for sending onboarding emails and segmenting your SaaS users. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets.

Interested in sponsoring an episode? Learn more here.

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What should you do to ensure your Kickstarter campaign success? How can you avoid common pitfalls in structuring your reward tiers? Our guest today is Jeremy Slagle, founder of Slagle Design. You’ll learn how Jeremy successfully launched two children's book projects, his tips on launching a crowdfunding campaign, benefits beyond funding, and more.

Download the MP3 audio file: right-click here and choose Save As.

Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.

Show Notes

• Happy Cargo Books — Jeremy’s book project with Beth Stafford
• Slagle Design — Jeremy’s design studio
• Episode 149: Tech Education for Kids with Miriam Tocino
• Dropbox Paper — a collaboration tool
• Kickstarter, GoFundMe — popular crowdfunding options
• Squarespace — a popular CMS
• Studio Neat pens — a great product example
• It Will Be Exhilarating — a book by Studio Neat
• Find Jeremy at Slagle Design
• Follow Jeremy on Twitter and Instagram

Today’s Sponsor 

This episode is brought to you by Wireframe — a podcast all about creativity and design. They cover a broad range of topics for creative professionals: everything from logo design to UX to typography to product packaging. The show is hosted by Khoi Vinh, Principal Designer at Adobe and one of our previous guests. To listen, search for Wireframe in your podcast app, or follow this link. Our thanks to Wireframe for their support.

Interested in sponsoring an episode? Learn more here.

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Can you run a successful company while keeping a calm workplace? What practices lead to logical and thoughtful decision making, even in times of high stress? Our guest today is Hanne Vervaeck, COO at Thrive Themes. You’ll learn what “calm” means to them, practical tips on hiring, how they approach work boundaries and goals, and more.

Download the MP3 audio file: right-click here and choose Save As.

Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.

Show Notes

• It Doesn’t Have to Be Crazy at Work — book by Jason Fried at Basecamp
• Traction System — a goal setting framework
• Peter Thiel Principle — the best individual contributors may not make the best leaders of that role
• Theme Builder — one of the big projects at Thrive Themes
• Follow Hanne on LinkedIn
• Follow Thrive Themes on Twitter

Today’s Sponsor 

This episode is brought to you by Copilot. Looking for a better way to track your spending? Tired of juggling multiple bank apps? Copilot is a beautifully designed personal finance app created by Google engineers that gives you insights you won't get from your banks. Let Copilot automatically find your subscriptions, categorize your spending, and track your investments and net worth. Download Copilot today at copilot.money and use promocode UIBREAKFAST to double your free trial.

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Today we have another episode of Better Done Than Perfect. Listen in as we talk with Jonny Burch, co-founder and CEO of Progression. We discuss several challenges they face while operating in the HR space — from selling their software to aligning vocabulary with customers.

Please head over to the episode page for the detailed recap and key takeaways.

Show notes

• Progression — Jonny's career growth product
• Progression.fyi — the original free resource
• Deliveroo — a popular UK-based delivery company, similar to Uber Eats
• Dovetail — a tool for capturing product insights
• Figma — web-based design tool, a community of design advocates
• Gainsight — customer success and product experience software
• Segment — a popular customer data platform (CDP)
• Mixpanel — a tool for event-based analytics
• Chargebee — a subscription billing & revops platform
• ChartMogul — a tool for revenue analytics
• Smartlook — a tool for user behavior tracking, similar to FullStory
• Follow Jonny on Twitter
• Follow Progression on Twitter
• Email [email protected] and mention UIBREAKFAST to claim your product discount

Thanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes.

Sponsor

This show is brought to you by Userlist — the best tool for sending onboarding emails and segmenting your SaaS users. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets.

Interested in sponsoring an episode? Learn more here.

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What are the principles of intuitive product design? How do we apply them to general-use software, such as a presentation tool? Our guest today is Fabricio Rosa Marques, Head of Product Design at Pitch. You’ll learn the story behind their product, how they arrive at design consensus, how they delight users, and more.

Download the MP3 audio file: right-click here and choose Save As.

Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.

Show Notes

• Pitch — Fab’s place of work, a tool for building presentations
• Tower — Fab’s previous place of work
• Christian Reber — co-founder of Pitch
• Dieter Rams — legendary designer known for being opinionated
• Figma — a popular design tool
• Slack, Discord, Canva, Zoom, Around, Yac, Webflow — popular online tools
• Follow Fab on Twitter
• Follow Pitch on Twitter

Today’s Sponsor 

This episode is brought to you by Around — video calls designed for collaboration, not meetings. It's perfect for design sessions, brainstorms, and crits. Here's a recent tweet from a designer about Around: "I love Around so much, it physically pains me to use Zoom or Google Meet. Around makes meetings so much more enjoyable." Try it out for free at around.co/uibreakfast.

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Can you run effective meetings and still protect maker time? Yes, and you can even transform meetings into delightful, collaborative parts of the day. Our guest today is Douglas Ferguson, President of Voltage Control and author of Magical Meetings. You’ll learn what meetings aren’t necessary, how to run meetings that are, tips on how to make those meetings magical, and more.

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Show Notes

• Voltage Control — Douglas’s consulting company
• Magical Meetings — Douglas’s book on getting the most out of meetings
• Extreme Programming, Agile, Scrum, Lean, Design Thinking — popular methodologies
• Facilitation Lab — weekly community meetings at Voltage Control, Thursdays
• Google Docs, MURAL, Miro, Figma — popular tools for live collaboration
• RACI chart — responsible, accountable, consulted or informed
• Magical Meetings resources
• Voltage Control’s blog
• Voltage Control’s courses & workshops
• Follow Douglas on  Twitter

Today’s Sponsor 

This episode is brought to you by Around — video calls designed for collaboration, not meetings. Around's lightweight, beautiful and fun interface automatically frees up your screen; it's perfect for design sessions, crits, and brainstorms. Just search for around_hq on Twitter, you'll see that the design community is obsessed with this tool. Try it out for free at around.co/uibreakfast.

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Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

Today we have another episode of Better Done Than Perfect. Listen in as we talk with Ashutosh Priyadarshy, founder of Sunsama. You'll learn the story behind their productivity tool, how they define customer success, qualify new customers, and more.

Please head over to the episode page for the detailed recap and key takeaways.

Show notes

• Intercom — a popular live chat tool
• Typeform — a popular survey tool
• Superhuman — a popular email client with high-touch onboarding
• Amplitude, FullStory — product analytics and insights tools
• Connect with Ashutosh at [email protected]
• Email Ashutosh or [email protected] to get three free months of Sunsama

Thanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes.

Sponsor

This show is brought to you by Userlist — the best tool for sending onboarding emails and segmenting your SaaS users. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets.

Interested in sponsoring an episode? Learn more here.

Leave a Review

Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.